Episodes
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Career Coach Marketing Academy
https://www.classycareergirl.com/academy
What you will learn on this FREE training: The biggest mistakes coaches make when marketing and selling their coaching services. The 5 signs of a strong marketing plan. How to reduce stress and overwhelm during your coaching business start-up. The best way to plan out your social media plan and what to post. How to create an “Easy To Implement” Plan to get motivation and kick your business back in gear or to start a new side hustle as a Career Coach. How to make actual progress on your goals so you don’t face overwhelm and burnout. -
Career Coach Marketing Academy is opening doors soon!
Be sure to add your name to the waitlist: www.classycareergirl.com/academy
Marketing Your Career Coaching Business (Part 2)
Utilizing Testimonials and Success Stories:
Ask past clients for testimonials (even if they received free coaching). Write the testimonial for them if they are struggling. Consider interviewing clients to create video testimonials that showcase their journey and results.Key Elements of a Successful Marketing Plan:
Fulfillment: Know what products or services you are offering. Value: Provide free, valuable content to your audience (live videos, webinars, podcasts, etc.). Discovery: Get in front of other people's audiences through interviews, collaborations, etc. Prospects: Offer lead magnets (e.g., 90-day planner, templates) to obtain email addresses. Customers: Convert prospects into customers through sales calls and personalized recommendations.Optimizing Website and Online Presence:
Start with a well-crafted bio and clear messaging on social media. Prioritize booking system over a website initially. Focus on creating a sales page or opt-in page. Ensure website content aligns with your weekly content creation (videos, podcasts, blog posts).Effective Networking and Building Relationships:
Dedicate time daily for outreach and follow-up. Utilize personal emails, DMs, and Facebook messages to connect with your network. Ask your network if they know anyone who needs a career coach.Measuring Marketing Success and Adjusting Strategies:
Track metrics: leads, email subscribers, social media engagement, sales, etc. Analyze what is working and do more of it. Consistently post and test different types of content to see what resonates.Additional Tips and Insights:
"Help one person every day" mindset is key for marketing success. The 90-day planner is a marketing tool used as a lead magnet to grow the email list. Prioritize organic growth and testing before investing in paid advertising or tools. Consider personalized voicemail messages to connect with potential clients. -
Missing episodes?
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Career Coach Marketing Academy is opening doors soon!
Be sure to add your name to the waitlist: www.classycareergirl.com/academy
Marketing Your Career Coaching Business (Part 1)
Most Effective Marketing Strategies:
Focus on social media (3 posts/week minimum), weekly longer-form content (live or recorded), and getting in front of other people's audiences through interviews, collaborations, etc.Identifying and Reaching Target Audience:
Engage in conversations with potential clients to understand their challenges and goals. Reflect on past clients to identify common questions and areas where you can provide value. Consider the first win you can offer clients and create products or services around that.Best Platforms for Promotion:
Focus on Instagram and LinkedIn for career coaching services. Instagram: Easier to reach new audiences organically and connect with potential clients. LinkedIn: Target audience is present, platform tools support career coaches. Facebook: Less recommended for starting due to challenges in organic growth.Creating Compelling Content:
Determine what you are selling (individual coaching, digital product, group coaching). Share personal stories and the lessons learned. Create awareness content that educates the audience about their mistakes and why they need your help. Conduct live Q&A sessions to address audience questions and provide value.Leveraging Social Media:
Social media is a tool for helping others and building trust. Focus on providing value and answering questions to connect with your audience.Come back next week for part 2!
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Daily Marketing Activities:
Outreach: Connect with 10-15 people daily through calls, texts, DMs, emails, etc. Aim to secure referrals or book sales calls with new prospects. Start small and gradually increase daily outreach efforts. Main Social Media Platform: Choose one platform (e.g., Instagram) and post consistently. Recycle well-performing posts when needed to save time. Aim for 3 posts per week initially, gradually increasing to 5 or 7. Other Social Media Platforms: Repurpose content from the main platform onto other platforms. Cycle through a list of platforms throughout the week. Maintain a presence on multiple platforms without overwhelming yourself. Set Daily Targets: Establish daily priorities and marketing targets. Review and recommit to goals each morning. Focus on activities that lead to sales calls, the ultimate goal of marketing. Sales Calls: Engage in conversations with potential clients to understand their needs. Explain how your coaching services can help them achieve their goals. The more sales calls you conduct, the more your business will grow. Learning and Growing: Dedicate time each morning to learning about marketing and sales. Stay updated on social media changes and new marketing strategies. Continuous learning is crucial for adapting to the evolving landscape.Habit Tracker:
Utilize a habit tracker to monitor daily activities and maintain consistency. Include both personal and professional habits for a balanced approach.Upcoming Webinar: July 11th
Register at: https://www.classycareergirl.com/getnewleads Webinar will cover common mistakes, marketing plans, social media strategies, and more. Aim is to help career coaches generate leads and achieve business growth. -
Love Your Career Formula
Introduction
Love Your Career Formula is the fastest way to find your dream career and achieve success. The program has evolved from a Bootcamp to a comprehensive membership. One-on-one coaching and group coaching calls are available for personalized support.The Success Path
Phase Zero: No Idea Where to Start
Feeling frustrated and unhappy in your current situation. Unsure of your passion and purpose. Feeling stuck and like you haven't reached your potential. Goals: Make a mental commitment to launch your dream career. List potential career ideas. Identify priorities and take control of your calendar. Use positive affirmations to shift your mindset.Phase One: Designer Phase
Motivated to change careers but unsure what type of career to pursue. Experiencing fear and imposter syndrome. Struggling with job rejections and finding time for a job search. Goals: Evaluate your fulfillment factors using the Fulfillment Circle. Identify your vision and create a vision journal. Understand why you want a career change. Use the Goal Triangle to identify actions and areas where you need help.Phase Two: Explorer Phase
Lacking direction and focus but ready to find your career fit. Tired of being stuck in a job that doesn't fit. Goals: Identify your strengths using the StrengthsFinder assessment. Seek feedback to identify your natural talents. Define your mission and ideal workday. Explore your childhood interests and current values. Identify your favorite skills and ideal work environment. Create work experience stories for your resume and interviews. Research career fields and conduct informational interviews. Complete the entrepreneur assessment to see if entrepreneurship is right for you.Phase Three: Job Searcher Phase
You know your ideal career and are ready to find it. Goals: Create a networking action plan. Optimize your resume with relevant keywords. Craft a tailored cover letter. Prepare answers to common interview questions. Determine your ideal salary range and practice salary negotiation. Obtain references and create a portfolio.Phase Four: Connect Phase
Focused on expanding your network and securing interviews. Goals: Explore advanced job search strategies. Acquire new skills and experiences through training or courses. Evaluate and enhance your online reputation. Utilize social media strategies for job searching and connecting with employers.Phase Five: Leader Phase
You have a job you love but want to advance your career. Ready to level up, get promoted, and achieve greater success. Goals: Create a 90-day action plan for success in your new role. Build and invest in key relationships. Identify priorities and achieve quick wins. Seek feedback and incorporate it into your plan. Manage stress, avoid burnout, and maintain work-life balance. Identify your strengths as a leader. Create a vision for the future and a 3-year plan. Learn delegation and focus on what's most important. Make a positive impact and find happiness in your work. Design your ideal workweek and negotiate your desired salary.Key Takeaways
The Success Path is a cyclical process, allowing you to revisit phases as your career and life evolve. Each phase has specific goals and milestones that must be completed before moving to the next phase. The program offers a comprehensive toolkit with templates, checklists, and guides for job seekers and entrepreneurs. Interview training and resources are available to help you prepare for interviews and salary negotiations. The program supports you throughout your career journey, from finding your dream job to thriving as a leader.Need help getting started? Download our FREE 90-Day planner at:
www.classycareergirl.com/freeplan
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Suzannah's not just a coach anymore – she's a CERTIFIED CAREER COACH! 🌟 This isn't just a title change, it's a transformation. 💪
Suzannah's new expertise is creating a ripple effect 🌊, landing her speaking engagements 🎤, attracting big-name clients, and sealing deals with major organizations! 💼 Her confidence is skyrocketing as she shares her incredible journey and powerful offer with the world. 🌎
Even as she prepares for a well-deserved vacation, Suzannah's passion for empowering others keeps her going. She's booked a speaking engagement on Thursday night to inspire others with her story. 💫
Suzannah's message is clear: taking risks, believing in yourself, and surrounding yourself with a supportive community can lead to incredible things. ✨
#CertifiedCoach #CareerSuccess #Inspiration #Empowerment #BelieveInYourself #DreamBig
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3 Ways to Start Selling Your Expertise TODAY 💥
Ready to turn your knowledge into income? Here's how:
One-on-One Coaching: Offer personalized guidance and support. Set a monthly rate (e.g., $600/month) and create a 90-day or 6-month program to help clients achieve their goals. 🎯
Group Programs: Two options here:
Cohorts: Launch a time-limited program with a set start and end date (like our certification!). This creates a sense of community and shared progress. Evergreen Groups: Keep your group open for continuous enrollment, allowing new members to join and leave as needed. Limit the group size to 10-25 people for a more intimate experience.Digital Products: Start by hosting a live workshop (90 minutes is a sweet spot!). Sell tickets to the workshop and then repurpose the recording into a digital product. This gives you two income streams from one event! 💰
Bonus Tip: Plan quarterly workshops and turn each one into a new digital product. This creates a consistent stream of income and valuable content for your audience.
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Ready to level up your coaching business? 🚀
Here's the 3-step roadmap to more 💰 and less hustle:
Raise your 1:1 coaching prices. As you gain experience and testimonials, your expertise is worth MORE. Don't undervalue yourself!
Launch a digital product. This is KEY to scaling your impact. Think ebooks, courses, or templates. It's a lower price point that builds trust with potential clients AND brings in passive income. 🤑
Start a group coaching program. This is where the magic happens! You get to connect with multiple clients at once, saving you time and energy while still delivering amazing results. Plus, the group dynamic creates a supportive community for your clients. 🙌
I've used this exact strategy to create a thriving coaching business that gives me more freedom and financial security.
The best part? You get to control your schedule and create a business that fits YOUR lifestyle.
#coachingbusiness #scalingyourbusiness #digitalproducts #groupcoaching #passiveincome
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In a bit of behind the scenes, this episode is from a training I did in my membership.
I go through the overview of Corporate Rescue Plan: Employee to Entrepreneur Success Path.
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Gail's career journey is an inspiring tale of passion and purpose. With a background in human resources across retail and entertainment, she discovered her true calling in helping individuals navigate their careers.
Starting with informal coaching sessions, Gail realized her unique perspective from the "inside" of HR could be a game-changer for others. She launched a coaching business, put it on hold, but her passion never wavered.
As a Classy Career Girl® Certified Career Coach, she found the structure and support to relaunch her business successfully. It's been a whirlwind 8 months, filled with helping others define their career paths and build their own coaching businesses.
Gail's advice? If career coaching aligns with your dream life, take the leap! Reach out, have conversations, explore the possibilities. It's a decision she hasn't regretted for a second. @gn_bespoke_career_consulting
#CCGcertified #CareerCoaching #DreamLife #StartYourOwnBusiness #Entrepreneurship #CareerGrowth #AchieveYourGoals #WorkLifeBalance #PassionProject #CareerAdvancement #Motivation
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A common theme I keep hearing is, "I'm not an expert, how do I get the experience I need so people will hire me?"
Here's the catch, people think the only way to become an expert is to gain experience, but you can't gain experience because you're not an expert.
In today's episode I dive into how to gain the necessary experience you need!
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Traveling with kids, quitting our jobs, homeschooling... Sound scary? It was!
But when your dream life is on the line, fear takes a backseat. Each leap gets easier when you're fueled by passion and purpose. What's YOUR dream worth fighting for? ✨ #inspiration #dreambig #liveyourbestlife
Plan out your dream with our FREE 90 Day Planner: www.classycareergirl.com/freeplan
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Tired of chasing the wrong clients? Discover the secret to attracting clients who are perfect for your business.
I'm a career coach, and I used free resources and consultations to explode my client list. This simple approach builds trust and shows potential clients exactly how you can help them.
Here's what you need to do:
Offer valuable freebies: Webinars, PDF guides, strategy sessions, etc. Give, give, give: Show up consistently with high-value content Start an email list in exchange for your free resources.Ready to see how this can transform your business? Visit www.classycareergirl.com/careercoachwebinar for more (and watch out for something exciting later this week!)
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Immediately jump on these: www.classycareergirl.com/membershipworkshop for the free workshop www.classycareergirl.com/membershipbonus to get my support in creating a membership site this year!
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Today it’s all about the real juicy stuff. The stuff that didn’t work. Where I went wrong. How I failed and what I wish I would have done differently. Because, to be honest, failures are the only way you grow, right? I’ve learned from every single failure even though some were pretty hard to take. Before I begin though, I have to share the person who has helped me a ton move past these failures and onto success. Stu McLaren knows so much about marketing, recurring revenue and building communities. Once a year he comes out with a free workshop and it’s happening now! I can’t believe I am actually saying this but I highly recommend everyone go through the free workshop, it’s that good. You can sign up here.
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Membership Site Secrets: How To Turn Your Passion Into Recurring Revenue Join me for a FREE LIVE Workshop Series... Turn What You Already Know, Love, And Do Into A Profitable Membership Business https://www.classycareergirl.com/membershipworkshop Part 1: The Membership Movement Part 2: The Success Path™ Part 3: The Membership Blueprint Live Q&A with Anna & Stu
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Brie's Background
Career Coach & HR Consultant: Brie helps people with job searches, resume updates, and interview preparation. She has 15 years of experience in human resources. Passionate & Experienced: Brie's passion for career coaching shines through. She loves helping individuals gain confidence and pursue their dream careers. Family-Oriented Entrepreneur: As a mom of three, Brie enjoys the flexibility of entrepreneurship which allows her to support her family, especially her son with a rare genetic diagnosis.Challenges and Solutions
Time Management and Structure: Initially, Brie struggled to balance work and home life as a new entrepreneur. The certification program helped her create a structure for her week, setting non-negotiable work time and clarifying priorities. Importance of Certification: The program provided her with the framework and credentials to enhance her credibility as a career coach, boosting her confidence in working with both individual clients and corporate partners.Wins and Transformation
Clearer Offers = Faster Results: Brie's focus narrowed, enabling quick client results. Her success with a client who had been job hunting for 10 months demonstrates her skills. Partnerships and Giving Back: Brie is using her HR skills to partner with other entrepreneurs and mentoring small business owners. She's passionate about helping special needs parents, offering them resources and community. Investment Mindset: She shifted her perspective on the certification program from an expense to a worthwhile investment that quickly pays for itself.Where to Find Brie:
Instagram: @bcj_insights LinkedIn: Brianna JohnsonKey Takeaways
Coaching Certification Benefits: Even experienced professionals can benefit from structured training to enhance their business practices and provide additional value to clients. Focus and Clarity: Clear offers and target audiences lead to faster client success and increased confidence. Passion Projects Matter: Use your personal experiences and passions to expand your services and find fulfillment as an entrepreneur.If you're ready to turn your passion for helping people find career joy into a thriving coaching business attend my free training, The Career Coach Start-Up Kit: https://www.classycareergirl.com/coachwebinar/
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The Path to $10K Months as a Career Coach
Input: Types of services offered (resume writing, interview prep, career strategy sessions, etc.), the estimated time spent per service, and the desired hourly rate. Calculations: Monthly/annual income projections based on different service mixes and client volumes. Additional Features: Consider including scenario planning options (e.g., "What if I add a group coaching program?") and the ability to track actual income against projections.6 Emails You Can Send Today to Get Clients
Focus: This likely refers to an email sequence designed to attract and convert potential clients. Here's a possible structure: Introduction: Catchy subject line, brief intro to your value proposition. Pain Point Focus: Address a common challenge faced by your target audience. Case Study/Testimonial: Share a client success story. Solution Offer: Highlight a specific service or mini-consultation offer. Limited Time/Availability: Create urgency. Clear Call-to-Action: Guide them to book a consultation or discovery call.Marketing Plan
Essential Sections: Target Audience: Define your ideal clients (industry, job level, pain points). Competitive Analysis: What differentiates you from other career coaches? Channels: Where to find your target clients (LinkedIn, job boards, niche communities, etc.). Content Strategy: Blog posts, social media, webinars, free resources to establish expertise. Budget & Timeline: Allocate resources and set milestones. -
Mindset Mastery for Career Coaches
Mindset is Key: Successful transition to entrepreneurship depends heavily on the right mindset. Embrace the Shift: Go from the "employee mindset" (trading time for money) to the "owner mindset" (focus on revenue generation and freedom). Overcome Fear of Failure: Reframe failure as a learning tool. Small steps and a supportive community are vital for ongoing growth. Confidence is Contagious: Your clients need YOU to be confident in your expertise. Certifications, practice, and mentorship will build this. Work-Life Balance is Non-Negotiable: Prioritize self-care, it sets a good example for clients AND allows you the mental space to improve your business.Want more?
Coaching Workshop on March 12th. Only $97. www.classycareergirl.com/coachingworkshop
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