Episodes
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Nathan Hirsch has over 10+ years of experience building businesses as an entrepreneur. Along with his business partner Connor Gillivan, Nathan built his first eCommerce business to $25 million in total sales using virtual assistants.
Then, they scaled and sold their second company, FreeeUp which featured on the show in 2019, with a 100% remote team of virtual assistants.
They have been recognised on 250+ podcasts such as Entrepreneur on Fire and were on the Entrepreneur 360 List for two years in a row commending them as one of the best entrepreneurial companies in America.
At their core, they are systems entrepreneurs always looking for new ways to automate and outsource to virtual assistants and talented professionals. Nathan is here today to talk about his latest project Outsource School.
Sean and Nathan discuss a range of topics, covering Nathan's new venture Outsource School.
Outsource School Links:
Facebook
LinkedIn
Twitter
OutsourceSchool Website
Email: [email protected] and [email protected]
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Today’s Click and Convert podcast guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. As a leader in the influencer marketing space, Magda helps brands across all industries start and expand their campaigns to meet, and exceed, their own specific goals. Magda’s client list includes the likes of Zevia, Freshly, Bed, Bath & Beyond, LL Bean and Walmart.
In this episode, Magda shares her expertise in influencer marketing, discussing a range of topics with Sean, including:
When Magda became interested in influencer marketing and how she progressed her career to get to where she is today The size of businesses that Magda works with primarily What influencer marketing is and how a campaign might differ from a product endorsement How to find the right influencer to fit your brand and how different brands could leverage influencer marketing How influencer marketing for different budgets The different timescales for influencer marketing campaigns and how this will vary between brands How influencer marketing can work with a range of different demographics How Magda and her team help brands manage their expectations with ROI on these campaigns How the evolution of social media platforms allows brands to access different audiences with influencer marketingWant to learn more about influencer marketing? You’ll find lots of resources at aspireiq.com/click-convert.
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Missing episodes?
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**Note: This is a special video episode hosted by our Sales Manager Charles Holland from his online MeetUp- Hack Your Sales Funnel**
You can find out more at: hackyoursalesfunnel.com
Want to know how one marketer generated over 600 high-value leads in 9 months on LinkedIn through content marketing?
We’ve got you covered!
Our guest speaker – Chris Branch of Seed To Branch (https://seedtobranch.com/) from our first Online “Hacking Your Sales” Webinar.
Chris is doing AMAZING things with Content Marketing on LinkedIn with his own brand and for his clients. Here are just a few of his accomplishments in the last 9 months:
- 0-20k LinkedIn followers (company page)
- 10-39k LinkedIn followers (personal page)
- 600+ leads generated for his own business
- The average value of a lead is £3.5k a month
If that wasn’t enough, just check out his own business stats for March of this year:
- 4.1 Million post impressions in 30 days
- 120 leads over this period (90% inbound) (10% referral) (0% outbound)
We’re going to run through exactly how he’s grown his personal and company pages, his secret hacks for explosive growth, and how to turn engagement into qualified leads.
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On today’s show, Sean speaks with Chris Shipferling, Managing Partner at Global Wired Advisors, where he is the first point of contact for clients looking to sell their online business. For the past seven years, Chris has focused exclusively on high-level consulting for multi-million-dollar omnichannel, digitally native and Amazon-based private label and reseller brands. Chris and his partners use their 70+ years of combined investment banking experience to provide a superior level of service that was previously unavailable in the lower middle market.
But it’s not just expertise and experience to offer comprehensive financial advice. Each member of the Global Wired team has also owned, operated and sold multiple digitally native and Amazon-based businesses, meaning they are uniquely qualified to guide client companies through each step of the complex sale process.
Chris enjoys working closely with entrepreneurs and small business owners throughout the transaction process. Getting to know clients on an individual level means that Global Wired Advisors can better assist them in realising their goals to achieve the best possible sale outcome.
Sean and Christ cover a number of topics, including:
What Chris did before Global Wired Advisors and how he got involved in this sector The types of business that Global Wired Advisors works with How long a business would typically be trading, and which factors they should consider before selling How it can be difficult for service-based business to sell, given the heavy reliance on the founder The general process for determining the value of a business, though this will vary between businesses How building a business with the intention of selling can actually be beneficial How business owners know it might be time to consider selling The types of potential buyers for these businesses How people know they can trust an agency to help sell their business
You can find out more about what Chris and his team do by visiting the Global Wired Advisors website, where you will find white papers and blog posts that explain their services. You can also input your business data into their valuation tool to get an estimate of your business value.
If you’d like more customised data about how Global Wired Advisors might help you, you can also schedule a free consultation with Chris.
Or contact Chris on Facebook.
Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.
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This is a special episode of the Click and Convert podcast as Sean takes part in a roundtable discussion on the Search with Candour podcast.
Sean is joined by Mark Williams-Cook and Rob Lewis of Candour as well as Michael Curtis from Further to discuss PPC and SEO. They cover recent updates and what the future holds for both paid and organic search.
Topics covered in this episode include:
Voice Search AI’s impact on search SEO & PPC Management in the future The teams predictions for 2020 & beyond -
On this week’s show, Sean speaks to Traci Reuter, founder and CEO of Divine Social. Traci has a gift for looking at any business’ vision, mission and message and mapping out the right strategy for them.She’s passionate about helping businesses grow using authentic and meaningful social advertising. With 25 years of experience, it’s safe to say that Traci knows her stuff when it comes to high-level marketing strategy. She shares her expertise as co-host of Social Media Marketing Happy Hour podcast, and as a contributing author in the bestselling The Ultimate Guide to Facebook Advertising (3rd edition).
Today, Traci shares her expertise as a guest on this podcast, offering up some of her greatest secrets behind mapping out a powerful social advertising strategy. She and Sean discuss a number of topics, including:
How Divine Social came about They key foundations for any business when starting a new campaign and how research is the most important step of any campaign The suitability of different platforms, such as Facebook or Instagram, for different clients. Traci also gives us an insight into which she prefers Traci’s current approach to audience creation and how much she targets Divine Social’s preferred creative approach for effective ads, but how they adapt for clients How Divine Social approaches testing The most common mistakes in social advertising campaigns Tips on estimating and setting budgets How to keep up with ever-changing platforms and ensure that strategy fits with their abilities
Want to find out more?
Divine Social has a landing page especially for Click and Convert listeners, packed with resources to support with the topics discussed in this episode.
Or contact Traci on Facebook & Twitter.
Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.
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On this week’s episode, Sean speaks to Adam Lundquist. Harvard-educated, this former radio shock jock became is responsible for one of the first viral YouTube videos, when he uploaded one of his interviews in the platform’s early days. This viral video sparked Adam’s interest in the power of the internet and internet marketing. Now an agency owner, Adam has featured in a range of traditional media, such as VH1, MTV, and The Best Damn Sports Show. However, he’s also translated his knowledge into new media, featuring as a published author in Search Engine Journal, PPC Hero and Wordstream, to name just a few.
Adam’s digital marketing agency, Nerds Do it Better delivers paid search campaigns, making use of advanced statistical analysis from Harvard. This allows Adam and his team to remove inefficiencies and generate a consistent flow of customers in a cost-effective way.
Sean and Adam discuss a number of topics, including:
Adam’s journey from radio shock jock to YouTube How Adam became interested in statistical analysis and the essence of the advanced statistical analysis that Adam looked at during his Harvard studies. Adam also explains the decision behind the launch of Nerds Do it Better How to give potential customers the confidence that you can help them, and the importance of picking up the phone How Adam advises measuring the spectrum of the whole marketing campaign Human-generated vs automated ads - the benefits of each and how each has its place The importance of ad copy, and tips for writing it Tips on generating calls from ads, rather than just a click and how these other leads can be more difficult to track and test individually The perks of PPC advertising over SEOWant to know more? Get in touch!
Chat with the both at nerdsdoitbetter.com
Contact Adam on LinkedIn and Twitter
Keep an eye out for Adam on other podcasts and articles!
Resources Adam mentioned:
The E-Myth - Michael Gerber
Moneyball - Michael Lewis
Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020. -
Joshua Ramsey, fractional CMO and digital marketing executive. He owns a digital marketing agency and works with companies to assist them in mapping out a more robust marketing strategy to dominate the marketplace. With nearly thirty years of digital marketing experience, Josh is also a Google Partner.
On top of this, Josh hosts his own radio show and, when he’s not doing that, he’s travelling around the country to teach his marketing strategies and methods that have proven so successful over the years. As if that wasn’t enough, Josh has also masterminded, coded and has marketing and sales programs. Over the past ten years he’s built a CRM, programs for Operations Management and Website Auditing, as well as the world’s largest library of SEO descriptions.
Today, he’s here to share his expertise and talk about the release of his new book, The SEO Gimmick. Sean and Josh cover a range of topics including:
What fractional CMO is exactly Where to start with building an effective website The limitations of using simple, self-build website platforms Marketing priorities for companies, and where SEO and paid advertising sit in this list of priorities The importance of setting goals, and ensuring that these are realistic in line with your company. These goals apply to all areas of your business type and size. Judging the value of an agency for your business and how to choose the right agency for you Balancing a finite budget The value of a good website How valuable a CRM is in boosting conversions and how offline marketing campaigns can be as effective as their online counterparts
Josh also talks about what you can expect from his book, and how it will help businesses avoid being ripped off. The book is available to download from Joshua’s website- though listeners of the Click and Convert podcast can get a hard copy of the book if they contact him directly and mention the show.
Got a specific question for Josh? You can contact Strategic Point Marketing, or get in touch via:
Text: 972-832-2487
Facebook: facebook.com/JRcmo/
LinkedIn: linkedin.com/in/joshuaramsey/
Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.
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On this week’s Click and Convert podcast, Sean speaks to Rick Cesari ahead of the release of his new book Video Persuasion. Rick has helped major brands, from GoPro to George Foreman build billion-dollar brands through brand response advertising and strategic video marketing. His new book puts the proven marketing techniques of big brands into the hands of small business owners, entrepreneurs, inventors and Amazon sellers, to name just a few examples.
This week, Rick brings his expertise as bestselling author, speaker, consultant and marketing & brand strategy guru. He shares his advice on video marketing best practices for influencing customers and building a brand.
The role that video now plays in impacting a buyer’s decision-making process How technology has made it easier to produce high-quality video marketing content in-house Lighting and audio quality as the two most important elements of successful video content- you don’t need expensive equipment, you can even use your smartphone The three main types of video that buyers respond to: tutorial, demonstration, customer testimonial - Rick has tutorials for creating this on his website How important testimonials can be to the success of your business, as well as how to ask for testimonials Creating compelling, interesting content for services that aren’t tangible, avoiding a standard talking-head video How vital the pre-production stage of video creation is Three simple ways to hook people into your video How to choose a third-party for video production and ensure that their skill set fits your needs The difference between video content for direct response and video content for brand building
Sean and Rick cover a range of topics, including:Want to find out more?
Video Persuasion is available on Amazon from October 15th. However, you can get a copy of his report, The Top 3 Most Effective Types of Video Content, in the meantime. Rick will send notifications about the book’s release to those who sign up.
Keep an eye out for the book on Rick’s website- making a purchase via this page will enter you into a competition in which you could visit the set of Rick’s upcoming George Foreman commercial.
Twitter - @RickCesariDRTV
Facebook- @rickcesaridrtv
Youtube- Rick Cesari
Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.
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Alex Debecker is co-founder and CMO of ubisend, an AI company that helps businesses solve challenges with conversational software (aka ‘chatbots’). He moved to the UK in 2016, after having built and sold a marketing agency in Belgium
Over the last three years, the company’s client list has seen significant growth, with clients including the likes of Unilever, Google, NHS and Archant. Recognised as thought leaders in their field, ubisend push the boundaries of AI and trailblaze best practices of this nascent chatbot technology.
As CMO, Alex’s role has been pivotal in raising the profile of ubisend and acquiring their impressive client list.
On today’s show, Alex and Sean discuss a range of topics, including:
A run through of what exactly a chatbot is, what they’re powered by and what they can do How the likes of Siri, Alex and Google Home share chatbot qualities Situations in which a chatbot is particularly useful and examples of sectors where they aren’t suitable Advancements in chatbot technology and how this might continue to develop How chatbots can understand context to maintain longer, more complex conversations The ways in which chatbots can learn and evolve The necessary resources and time to effectively implement chatbot technology How chatbots can be a useful source of information about customers and what analytical data can be extracted The integration of chatbots with other third-party solutions, systems and technology to gather even more data. Which of these systems work best with chatbots in different sectors Alex’s thoughts on the “creep” factors in a world where chatbot technology is increasingly difficult to distinguish from human interaction and why it’s important that chatbots don’t pretend to be human How to weigh up the initial cost of implementation vs. the potential ROI The future of chatbots and how it will simplify search for users
Want to find out more about ubisend or chatbot technology in general? Get in touch:
Website- ubisend.comubisend’s Twitter- @ubisend
Alex’s Twitter- @alexdebecker
Case studies mentioned in the podcast:
HR chatbot reduces inbox traffic by 43%Sales chatbot generates 30,000+ leads
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.
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On this week’s show, Sean interviews Nathan Hirsch, expert in remote hiring and eCommerce. Nate has been selling online since 2010, selling over $25 million worth of product through his eCommerce business. He is now the founder of FreeeUp.com, the hands-on hiring marketplace. FreeeUp.com connects online business owners with pre-vetted remote workers, redefining how businesses are able to hire remote freelancers online. You can find Nathan on leading podcasts, such as Entrepreneur on Fire, Eventual Millionaire, and now this one! Sean and Nathan discuss a range of topics, covering:
How and when Nathan first came up with the idea of remote workers The major advantages to hiring remote workers, notably flexibility and choice The potential disadvantages that stop every business owner from working with remote workers. Factors to be considered before hiring a remote worker and how communication is key How to manage remote workers on scale and how online tools can be useful Creating and maintaining a sense of team spirit and motivation among a team of remote workers Getting around the potential obstacle of different time zones How FreeeUp, Nathan’s remote hiring solution, solves problems associated with hiring remote workers Why, despite the common misconception, hiring remote workers isn’t necessarily just a cost-saving way to hiring low-value offshore workers How and why hiring remote workers is actually beneficial to the workers you’re hiring Why Nathan thinks that, despite multiple other benefits (including time-saving, environmental benefits and saved travel costs), larger corporations have been slow to take advantage of hiring remote workers. What listeners should consider to maximise their chances of success before they give remote workers a tryWant to try FreeeUp? Get $25 free credit when you mention Sean Clark or Click and Convert Podcast Got another question for Nathan? You can get in touch via: Facebook- nathan.hirsch Twitter- @realnatehirsch LinkedIn- Nathan Hirsch Email- [email protected] Book an appointment- https://calendly.com/freeeup-nathan Listen to Nathan’s own podcast: Outsourcing and Scaling Join the podcast Facebook group: FreeeUp Facebook Group As always if you have any questions you can get in touch via Twitter @SeanClark. Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review
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This week, we speak to Mark Williams-Cook, Digital Marketing Director of Candour. With 15 years of experience in the digital marketing industry, Mark has spent his time working at senior management and director level at three major UK digital marketing agencies, working as a full-time affiliate, making and flipping websites, one of the first in the YouTube Partner Programme and built and sold SaaS tools for both SEO and social media.
Over the years, Mark has worked with the likes of Expedia, Hitachi, FatFace and Groupon on their search marketing. On top of this, he’s talked at digital conferences (BrightonSEO, Retra and TalkingTech to name just a few) and is Chartered Institute of Marketing Faculty speaker- he’s even designed one of the first iterations of their digital bootcamp. In addition to this, he currently runs three digital marketing courses with Jarrold Training for Search Engine Optimisation, Google Adwords and Google Analytics.
However, even with all of these achievements, what pleased his mum was something a little lower-key. Mark wrote a chapter on SEO in Build a Brand in 30 Days and she said this made her happy as it was something tangible because she didn’t really understand what he did for a living.
Mark’s current goal is to make Candour the best possible place to work in order to attract amazing staff who can create great results for clients.
Sean and Mark cover a number of topics, including:
The different types of SEO that should be considered Just how large the job of ‘SEO’, what skills are required and how more people might need to be involved than you’d first think The importance of mobile SEO in today’s world How the loading speed of your website might impact SEO rankings The role that links play and how quality trumps quantity Where content fits in the SEO plan and how quality is so important How we can and should be using Google’s AI The personalisation of search in light of Google’s AI Daily tasks for an SEO and how measuring and tracking your rankings is vital Why SEO might not always be the answerWant to know more? Get in touch with Mark!
Candour- https://withcandour.co.uk/
Search Norwich - searchnorwich.org
Twitter- @thetafferboy
Resources:
SEMrush
Lighthouse
We’d like to thank our show sponsor Opteo.
Opteo is a Google Ads management tool and much more. If you run one Google Ads account or 100 Opteo will save you time and enhance your ad management skills. Smart, powerful, and built to make life easier. It will automate routine Google Ads tasks, and alert you automatically to trends and even make automatic recommendations. You can then spend more time on high-level strategy and creative work.
We use Opteo in our agency to make us more efficient and effective.
Go to opteo.com/clickandconvert to claim your 6 week free trial.
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review
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On this week’s Click and Convert podcast, Sean interviews Naeem Arif. With nearly 30 years of experience as a business owner and management consultant, Naeem has provided consultancy to CEOs, directors and senior leaders of major corporations around the world. He’s developed a formidable reputation for his success over the years in an array of different industries, including retail, hospitality, manufacturing, consulting and the public sector.
He has experience working with some of the world’s biggest brands - Jaguar Land Rover, BBC and British Airways to name but a few - and has been involved with 26 different transformation projects, helping to deliver over £1 bn of success during this time and providing support with the most recent business challenges, such as the GDPR and brexit.
However, this hasn’t been at the cost of his own business ventures. Naeem is also the CEO of a number of multi-award-winning companies, employing 22 people in the Midlands.
On top of all of this, Naeem has shared his expertise in his four Amazon best-seller books, published in English, Mandarin and Russian, and today, he shares his expertise with us.
Sean and Naeem cover a whole host of topics, including:
What Naeem means by advocating ‘Business Basics First’, as referred to in his latest book Customer First: How the best loved brands convert and retain customers Where responsibility for customer service should lie within a business, and how it can extend further than your ‘customer service’ staff Practical advice for becoming a ‘customer first’ business and how all employees must share the same mindset for it to become possible The main stages of a customer-first transformation journey, and the importance of realising, and accounting for the fact, that a customer's experience of your business isn’t necessarily a linear journey. Why leading on price is never a good idea- make customers value your business through a unique product or service How businesses can understand, and calculate, lifetime value and how doing good deeds for your customers can reap long-term rewards An explanation of the three key sections in Naeem’s book: Create, Share and Retain. Naeem also explains why businesses should focus more energy on the retain stage What Naeem thinks the modern customer journey looks like and how speed, simplicity and having multiple touch points are vital components How businesses can monitor and measure their own customer service level and how the Net Promoter Score is one of the easiest way to do this.Got more questions for Naeem? Get in touch:
Email: [email protected]
Twitter: @NAConsultingLtd
Facebook: /NAConsultingLtd
LinkedIn: /naeemarif
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review
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On this week’s show is AJ Wilcox, long-time digital marketer who fell in love with the LinkedIn Ads platform in 2011. In 2014, AJ founded B2Linked.com, a company that specialises in LinkedIn Ads account management, training and consulting. Since 2014, he has managed hundreds accounts on the network, reaching a combined total of $110 million in ad spend, and has worked directly with several among LinkedIn’s top 10 accounts.
AJ’s faith has had a huge impact on his entrepreneurial journey. He was offered multiple job opportunities after he was fired from his last job, and prayed to God to understand what he should do. The answer was to turn them all down and start his own business- and AJ has never looked back since!
Sean and AJ discuss a number of different topics, including:
Who should consider advertising on LinkedIn and how you can determine whether it might be right for your business The value in advertising via social media platforms versus Google ads. How advertising on LinkedIn differs from on platforms such as Facebook and Google, and what you need to consider The impact mobile LinkedIn users will have on your advertising strategy The role organic engagement plays alongside ad activity How sales navigator can be highly beneficial to pushing your LinkedIn ads How enlisting the help of an agency can help you see results from the LinkedIn ads platform faster AJ’s thoughts on how easy it is to use the LinkedIn ads management interface following a recent update The impact of video ads on engagement rates Which sorts of ads businesses should use when they first start out on the platform The performance of lead ads versus ads that drive people to sign up on a website How adding a personal touch to your targeted ads can make a huge difference to conversion rates, and how this is possible on a large scale How you should deal with social media leads in the sale process
Got more questions? Get in touch!
Email Twitter @wilcoxajRescources:
AJ’s checklist -
On this week’s show, Sean speaks to Paul Miller, founder of CozyPhones and Next Level Licensing. Paul has been expanding his e-commerce brand since 2015, and speaks of the importance of seeking licensing opportunities for his products. Having locked in a licensing deal with Nickelodeon in 2017, Paul’s brand skyrocketed and culminated in a global mass market distribution deal. Nowadays, Paul shares his expertise with others, helping businesses how to follow his path and achieve growth to a size they could only dream of before. Today, Paul is hear to teach us how to reach new heights through the power of licensing.
Sean and Paul discuss a number of different topics, including:
How Paul got to where he is now, and at what moment he realised the value in product licensing What type of businesses should think about product licensing, and any prerequisites they should be aware of- quality is a must The potential that can be unlocked when you license your products and how value lies in more than just profit margins The dangers and pitfalls that must be taken into account Tips for evaluating potential licensors How licensing your product to more than one brand can be beneficial The wider opportunities for product licensing The fees and costs associated with product licensing The next steps for listeners that have an interest in licensing a product
Resources Paul mentions:
Amazing Freedom
Paul’s own free course
Prosper Show 2019
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review
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On this week’s show Sean interviews Jon MacDonald, founder and president of The Good, a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.
With names like Adobe, Nike and The Economist on its client list, it’s fair to say that The Good has been a success- confirmed by its position on Oregon’s list of top 20 fastest growing private companies.
Hardly surprising, given that many brands that have worked with The Good have seen a 100% increase in revenue, on average.
Jon knows a thing or two about encouraging site visitors to take action, and shares his expertise on conversion optimisation in publications, such as Entrepreneur and Inc.
In addition to this, Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups, such as Entrepreneurs’ Organization (EO).
Sean and Jon discuss a number of topics in today’s show, including:
Jon’s background and how he came about founding The Good Why Jon hasn’t been tempted to diversify The Good’s services, and why there’s value in expertise Jon’s personal approach to CRO: The Conversion Growth Programme The nature of tests that Jon runs to establish the best method of conversion optimisation for clients and how false data can misguide businesses The most common issues among clients at the start of new CRO projects: navigation and branded terms When clients should expect to see gains, and when improvements are likely to level out The specificities of two services offered by The Good: Data-Driven Redesign and Audit-Only Research. These are just two CRO services that clients can choose How companies that can’t afford to invest in third-party services can implement their own CRO strategy and how these techniques can put companies at a much better starting place if they do invest in a service, such as The Good at a later date.
Want to learn more? Check out The Good’s content. Sign up to the weekly email list for tips on how you can help your own business with CRO.
Does your website receive at least 10k hits each month? Try out The Good’s free landing page assessment.
Contact John directly: [email protected]
Website: thegood.com
Twitter: @jonmacdonald
Services Jon mentions:
Google Analytics
Hotjar
Google Optimize
Optimal Workshop
Usability Hub
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review
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This week, Sean interviews Daniel Daines-Hutt, Co-founder of AmpMyContent. Both Daniel and his business partner, Freyja Spaven, are internationally recognized experts in Content Creation, Strategy and Sales Systems. Having originally started a clothing company to gain the right to remain living in New Zealand, AmyMyContent were stocked in five stores and selling thousands of items both in store and online within five weeks. This business development forced Daniel and Freyja to focus on the use of both content marketing and promotion for traffic and retargeting for more sales, which is how he has become such an expert.
Daniel now works behind-the-scenes at AmyMyContent to create the paid traffic systems and automations, as well as writing about paid traffic and the promotion of paid content. While Daniel also talks about the sister site to their main venture, InboundAscension, it’s at AmpMyContent that he shares the lessons he learned along the way.
One of Daniel’s most recent achievements is that his guide to paid content promotion featured as article of the week on GrowthHackers. It’s this (30,000 word!) article, advising how to generate a 22:1 ROI promoting blog posts, to a cold audience using Facebook ads, that Sean and Daniel discuss in this week’s show. Sean and Daniel cover a range of topics, including:
Why more people should promote the content that they work so hard to create, and why it’s not necessarily as simple as hitting the ‘boost’ button on Facebook A run through of the four main parts to Daniel’s process and how each is integral to the overall process Why businesses must have a strategy and understand the goal of each piece of content The importance of knowing business numbers to be able to develop a successful strategy How understanding your audience inside and out is also paramount How to create the best ad copy for your audience to achieve the highest number of clicks and conversions Why it’s important to invest time and money into your business ads on Facebook, and how you don’t need to have a huge budget to do this When design comes into play with ads, and why it shouldn’t be the first thing you think about Which tools and processes are best to track ads and report on them The vital role of testing when it comes to Facebook ads
Want to know more about what Daniel has to say?
Follow on Twitter: @InboundAscend
Subscribe to the newsletter
Bonuses resources:
Guide to creating killer content
‘Manifesto’ about promoting posts
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On this week’s podcast, Sean speaks with Jim Huffman, founder of growth agency GrowthHit and author of The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World
On top of this, Jim has scaled another online business to three million impressions per month in under 18 months and is currently overseeing the marketing for C-backed ecommerce brand that has 100,000 members and does over seven figures in monthly sales- so it’s hardly surprising that his startups have been featured by The Wall Street Journal, TODAY, Forbes, TechCrunch, GQ and Wired. As if that wasn’t enough, Jim is a marketing instructor for the ANA (Association of National Advertisers) and has advised brands like Mattel, FedEx, Sephora and Clorox. He also shares his expertise as a Techstars growth mentor and a teacher of digital marketing at General Assembly and, in this podcast, Jim shares his knowledge of growth marketing with Sean.
In the podcast, Jim and Sean touch on a number of topic areas, including:
What exactly is growth marketing and why it’s so important to businesses The main reasons that startups fail in today’s business world and how knowing your customers is one of the most important elements in success The benefit of frameworks in business growth and the idea behind Jim’s own FACT framework How and when a business knows that it’s ready for growth and ways in which startups can recognise and uncover growth opportunities How businesses can ensure they have the right marketing infrastructure in place to grow successfully and how to go about planning and prioritising the next steps in the growth journey The primary tactical elements businesses should consider once they’re ready to acquire new customers, convert interest into sales and scale up the process Jim’s top recommendations for marketing tech tools, starting with the basics of project management to tracking tools.
Want to learn more about growth marketing? Buy Jim’s new book to delve deeper into his knowledge and put his advice into practise using the exclusive promo code for Click and Convert listeners: seanclark
Connect with Jim Huffman on Twitter
Other resources:
ClickMinded Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Lean Analytics: Use Data to Build a Better Startup Faster -
On this week’s show we have Todd Earwood, founder and CEO of MoneyPath. Todd and his team help to build growth campaigns, specific to the particular needs of clients.
As an advocate of webinars, Todd believes that these are hugely underused as a marketing campaign. Having helped his clients produce webinars for a number of years, HubSpot and GotoWebinar urged Todd to share his webinar formula, which led to the creation of his webinar training program. Webinar Works.
Today, on the Click and Convert podcast, Todd shares his expertise on the use of webinars for marketing, using ROI marketing to drive sales.
On the show, Sean and Todd discuss a number of different topics, including:
How to set realistic goals for webinar marketing, and what expectations customers should have What type of content works in webinars, and how to go about identifying potential topics for your webinars The sectors that webinars work for, and how this marketing technique isn’t more or less suited to any particular sector Where webinars fit into the sales process, and how it isn’t necessarily the same in every situation The best way to promote your webinars, and how to balance the investment of time and money in this promotion. How there are many more types of webinar than simply live vs pre-recorded, and the benefits of each, providing you’re being honest to your customers The importance of being sophisticated in your direct response marketing technique in your webinars and how to do this The best webinar platforms, for both experienced webinar producers and webinar newcomers and how it can be worth investing more in a higher-quality platform Audience size target should be a good ratio of how many people actually sign up to how many people actually listen to the webinar and how high-intent leads are most valuable. The importance of targeting those who didn’t listen as a follow up Todd finishes the webinar with one key takeaway: the best webinars have more than just one person talkingFind out more about webinars, with these exclusive resources for Click and Convert listeners: https://webinarworks.co/clickconvert
Connect with Todd Earwood on Twitter -
On this week’s Click and Convert podcast, we speak with Nick Usborne copywriting and web writing expert.
Nick has written for some of the world’s best-known brands Citibank, Apple,
Chrysler, MSN.com and New York Times to name just a few, having won 15 rewards for direct response copywriting in his time.But it’s not just his own writing that is so impressive; Nick is also known for the training courses he gives to other copywriters and businesses looking to improve the quality of content on their websites.
Nick attributes his success to ‘conversational copywriting’, on which he shares his experience and expertise in today’s interview.
Sean and Nick discuss a range of different topics, including:
What exactly is conversational copywriting, and what makes it different to standard copywriting The main elements of conversational copywriting and why it works so well How businesses can use conversational copywriting to drive sales, for both long and short form ads, including Google Ads and Facebook Ads- you just need to encourage your audience to click How anyone can employ these techniques, regardless of their existing copywriting skills and resources and how you can go about developing a conversational voice in your copy Examples of companies that have successfully used conversational copywriting and conversation in their advertising. It applies to more businesses than you might expect. The next step for someone looking to understand more about conversational copywriting and how they can use in their own writing.
Looking for more information on conversational copywriting? Visit Nick’s website or take advantage of his free course on conversational copywriting for listeners of the Click and Convert podcast.
Follow Nick on Twitter: @nickusborne
Check out one of Nick’s books
Nick’s examples of conversational copywriting done well:
Jeff Walker’s Product Launch Formula Ann Handley of Marketing Profs Johnny Walker Ads - Show more
