Episodes
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Joining us for this episode are Josh and Michelle Fuller, fourth-generation leaders of the 111-year-old Fullerâs Collision Center. In a time when consolidation is reshaping the industry, the Fullers have doubled down on what makes their business strongâclarity of vision, marketing with purpose, and strategic planning through the lens of long-term value creation.
Weâll talk about how theyâve built and maintained a powerful family business, how they think about specialization and branding, and how theyâre using tools like ADAS and exit planning strategy to set the stage for future growth.
Letâs get into it.
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Joining us for this episode is Steve Trapp, a collision industry veteran. During this conversation, Steve shares how independent operators can take full control of their marketingâbefore they ever spend a dime. From CRM-driven outreach and upsell opportunities to referral strategies and partnerships with insurers and agents, weâll break down the fundamentals of smart, scalable, and affordable shop marketing.
Hope hope you enjoy the show!
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Joining us for this episode is Leanne Jefferies, Vice President of Strategic Accounts at OEC. Leanne has been on the front lines of OEM certification for years and brings a unique perspective on how shops can not only achieve certificationâbut truly leverage it as a strategic business advantage.
Weâll talk about how certifications have expanded from luxury-only to mainstream, how theyâre adapting for the EV era, what the investment and ROI really look like, and how certified shops can better serve consumers, insurers, and their own teams.
Connect with Leanne:
Social: https://www.linkedin.com/in/leannejefferies/
OECâs Certified Repair Network (CRN):
https://oeconnection.com/products/oec-certified-repair-network/
Collision Performance Network (CPN):
https://oeconnection.com/products/cpn/
Canadian OEM Certification â Certified Collision Care:
https://certifiedcollisioncare.ca//canada
Electric Vehicle Handling Qualified (EVHQ):
https://oeconnection.com/products/evhq/
CRN Coaching:
https://oeconnection.com/products/quality-coaching/
This episode is sponsored by: asTech
asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety.
Visit https://astech.com/ today or call 1-888-486-1166.
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Today's guest is Liz Stein, Vice President of Strategic Initiatives at Certified Collision Group, one of the largest networks of independent, OEM-certified repairers in the country. CCG is known for helping its members obtain, maintain, andâcriticallyâmaximize the value of their certifications.
During our conversation, weâll dig into how CCG supports shops in building a certification game plan, what independent operators can learn from that approach, and how certification can be much more than a credentialâit can be a driver of long-term business growth.
Connect with Liz:
Social: https://www.linkedin.com/in/elizabeth-stein-77412850/
Website: https://certifiedcg.com/https://certifiedcg.com/
This episode is sponsored by: asTech
asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety.
Visit https://astech.com/ today or call 1-888-486-1166.
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Joining us for this episode are Christian Ruecker and Gabriel Morley from DEKRA, one of the most trusted names in certification and inspection across the globe. In this episode, weâll unpack what it really takes to pursue and maintain OE certifications, what makes BMWâs process so unique, and how to evaluate the ROI of certificationâespecially for high-volume brands. If youâre considering OE certification or want to improve how you leverage the ones you already have, this oneâs for you.
Connect with Gabriel & Christian:
This episode is sponsored by: asTech
asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety.
Visit https://astech.com/ today or call 1-888-486-1166.
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Welcome back to the Collision Vision. Joining us is Bryan Thompson, President and CEO of Beverly Coachcraft, an elite, OEM-certified collision center based in Los Angeles. Beverly Coachcraft is a go-to destination for high-end vehicle repair, with certifications from brands like BMW, Mercedes-Benz, Jaguar, and more.
In this episode, weâll talk about how Bryan has leveraged OEM certifications and dealer relationships to build one of the most trusted shops in one of the most competitive markets in the country. Weâll cover how to get certified, how to build dealership sponsorships, andâmost importantlyâhow to turn those certifications into real business growth.
Connect with Bryan:
Social:
https://www.instagram.com/beverlycoachcraft/?hl=en https://www.linkedin.com/company/beverlycoachcraft/
https://www.linkedin.com/in/bryan-thompson-14a8578a/,Website:
https://www.beverlycoachcraft.com/This episode is sponsored by: asTech
asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety.
Visit https://astech.com/ today or call 1-888-486-1166.
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For this week's episode, we staring a new series on OEM certification. To kick off the OEM discussion, we have industry legend Mike Anderson returning to the show. Mike is the President and Owner of CollisionAdvice, Collision Industry Trainer, Consultant, Facilitator, and host of the new podcast "On The Road with Mike Anderson." Today, weâll cover why shops should consider OEM certifications, how to choose the right ones, the steps to get certified, and how to maximize the value of those credentials.
If youâre looking to strengthen your shopâs credibility, improve repair quality, and position yourself for long-term success in an evolving industry, this episode is for you. Letâs get started!
Connect with Mike:
Social: https://www.linkedin.com/in/mike-anderson-1124ba48/
Website: https://collisionadvice.com/
Contact: https://collisionadvice.com/contact/
This episode is sponsored by: asTech
asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety.
Visit https://astech.com/ today or call 1-888-486-1166.
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On the episode with week is Ryan Brown, Western Technical Manager at AkzoNobel, and a leader in helping body shops implement smarter, greener, and more efficient practices through product innovation and hands-on support.
Today, weâll talk about why sustainability is a business imperative, how AkzoNobel is helping shops reduce their environmental impact, and the role of new product innovationsâlike Autowave Optimaâin pushing the industry forward. Whether youâve been following the series closely or youâre just jumping in, this conversation will leave you with a clear picture of what it means to go greenâand how to take action in your shop.
Connect with Ryan:
email: [email protected]
This episode is sponsored by: asTech asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety.
Visit https://astech.com/ today or call 1-888-486-1166.
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Joining the show today is Cinthia Gutierrez, Premium Segment Manager Americas for Automotive Refinish Coatings Solutions at BASF. BASF has been a leader in sustainable innovation, helping collision repair businesses reduce waste, improve efficiency, and meet the growing demand for eco-friendly practices.
In this episode, weâll discuss why sustainability matters for shops of all sizes, how it impacts hiring and retention, and the latest innovations from BASF that are shaping the future of collision repair. Whether you're looking to lower costs, attract top talent, or position your shop for long-term success, this episode will give you insights on how sustainability can be a competitive advantage.
Connect with Cinthia:
Social: https://www.linkedin.com/in/cinthia-gutierrez-75b624218/
Website: https://refinish.basf.us/
This episode is sponsored by: asTech
asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety.
Visit https://astech.com/ today or call 1-888-486-1166.
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Welcome back to the show. Joining us for this episode is Bill Brower, an industry leader in vehicle lifecycle management and AI-driven claims automation. Bill has been at the forefront of integrating sustainable estimates, helping insurers and repairers reduce their carbon footprint while improving efficiency. Weâll explore how touchless claims processing, AI, and automation are shaping a more sustainable and profitable repair ecosystem. Weâll also break down how insurers are measuring carbon emissions in the claims process, the role of Scope 3 emissions, and what all of this means for collision repair businesses.
If youâre wondering how sustainability initiatives can impact your bottom line, improve efficiency, and future-proof your business, this is an episode you wonât want to miss. Letâs get started!
Connect with Bill Brower:
Social: https://www.linkedin.com/in/bill-brower-mba-9426b51/
Website: https://www.solera.com/
Email: [email protected]
This episode is sponsored by: asTech
asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety
Visit https://astech.com/ today or call 1-888-486-1166.
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Today's guest is Eddie Hightower, Senior Vice President of Sustainability & Social Responsibility at Caliber Collision, to discuss the steps Caliber is taking to lead the industry toward a more sustainable future. While sustainability in collision repair often brings to mind environmental efforts, itâs much bigger than that. Today, weâll explore Caliberâs sustainability initiatives, how theyâre reducing waste, cutting emissions, and ensuring long-term business viabilityâall while making a positive impact on the communities they serve. Sustainability isnât just for big MSOs either âindependent shops and smaller operators can take meaningful steps toward a more responsible and forward-thinking business model.
If youâre wondering what sustainability means for your business, this episode is for you!
Connect with Eddie:
Social: https://www.linkedin.com/in/eddiehightower/
Download: https://www.caliber.com/dA/e0d44f8677/fileAsset/2023+Sustainability+Report+-+Caliber+-+FINAL+-+ADA+(3).pdf
This episode is sponsored by: asTech
asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety.
Visit https://astech.com/ today or call 1-888-486-1166.
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Our guest for this episode is Mary Mahoney, Vice President, Replacement & Leisure Division at Enterprise Mobility and a key leader in the Collision Engineering Program. Enterprise has been a driving force behind this initiative, which is designed to bridge the technician gap by providing structured, hands-on education and career pathways for aspiring collision repair professionals. Weâll discuss why programs like Collision Engineering are critical to solving the technician shortage, how theyâre expanding to make an even greater impact, and what shop owners can do to engage with and benefit from this growing talent pipeline.
If youâre looking for ways to bring new talent into your shop and support the next generation of technicians, this is an episode you wonât want to miss. Letâs dive in!
This episode is sponsored by: asTech
asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTechâdriven by precision, powered by safety.
Visit https://astech.com/ today or call 1-888-486-1166.
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Joining us today are three incredible industry leadersâKristle Bollans (National Sales Director at CSN Collision), Olivia Peterson (An Instructor Trainee with I-CAR, as of very recently), and Kayla Clark (SVP of Business Development at Classic Collision)âwho are here to discuss how we attract, onboard, and retain top talent in collision repair.
In this episode, weâll explore what shops can do to create a more welcoming and supportive work environment, how we can modernize hiring and training practices, and why itâs critical to move away from outdated mentalities like âearning your stripesâ in ways that discourage new talent. And of course, weâll talk about how to make the industry a great place to work for women, and what shop owners can do to create a more inclusive and supportive workplace.
This is going to be an insightful, honest conversationâenjoy!
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Our guest for this episode is David Dart, Chief People Officer at Caliber Collision. With over 1,700 locations nationwide, Caliber has developed some of the most comprehensive and innovative workforce development programs in the industry. Weâll explore how Caliber attracts new talent, builds world-class technicians, and creates career growth opportunities that keep employees engaged. Weâll also discuss the broader industry implications of workforce development and what independent shop owners can learn from Caliberâs approach to building a skilled and sustainable workforce. If youâre looking for strategies to strengthen your team, this episode is packed with insights you wonât want to miss.
Letâs get started!
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In this episode, weâre tackling one of the most pressing challenges in the collision repair industry: the technician shortage. Joining me is Jay Goninen, Co-Founder and President of WrenchWay, and owner of his familyâs longtime repair shop. We explore the root causes of the technician shortage, highlight innovative solutions to bridge the skills gap, and discuss how shop owners can recruit, train, and retain top talent in an increasingly competitive market. If youâve ever wondered how to stand out as an employer or build a world-class team, this is the episode for you.
Connect with Jay Goninen:Websites:
https://wrenchway.com/
https://wrenchway.com/pay
Social:
https://www.linkedin.com/in/jaygoninen/ -
Today weâre continuing our Technology Takeover: The Impact of ADAS & Calibration series.
In this episode, weâre joined by Lance Bull and Steve Davis from Techmotive, a company dedicated to helping collision repair shops navigate the complexities of ADAS calibration with the right tools, technology, and expertise. ADAS calibration has become one of the most criticalâand sometimes dauntingâservices in collision repair, and Lance and Steve are here to demystify it.
Weâll dive into what shops need to succeed in this space, discuss the role of proper equipment and processes, and explore how Techmotive is making it easier for operators to thrive in this rapidly evolving industry. If youâve been thinking about entering the ADAS calibration game or want to improve your shopâs current processes, you wonât want to miss this conversation. Letâs jump in!
Links: https://techmotive.co/
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Today weâre continuing our Technology Takeover: The Impact of ADAS & Calibration series with another deep dive into the evolving world of ADAS calibration. Joining us is Sam Poradish, Vice President of Insights & Innovation at Repairify, a company leading the charge in advanced diagnostics and calibration solutions for the collision repair industry.
As ADAS technology becomes more advanced and widespread, shops that embrace proper calibration processes have a massive opportunity aheadâbut they also face challenges in execution, equipment investment, and reimbursement.
Links: https://astech.com/
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Today weâre diving into the fascinating world of ADAS and calibration as part of our series titled Technology Takeover: The Impact of ADAS & Calibration.
Joining us today is Greg Peeters, CEO of Car ADAS Solutions, a company at the forefront of licensing and supporting dedicated ADAS calibration facilities across the country. Greg and his team are leading the charge in helping collision repair businesses navigate the complexities of ADAS technology, ensuring vehicle safety and creating new opportunities for growth.
Connect with Car ADAS Solutions: https://caradas.com/
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Joining us today is Adi Bathla, CEO of Revv, an AI-powered platform thatâs transforming how collision repair shops approach ADAS calibration.
Adi and his team recently raised over $20 million to expand their operations and revolutionize the way shops handle this critical service. In this episode, weâll explore the incredible opportunities ADAS calibration presents for collision repair businesses, discuss how Revvâs AI solutions are simplifying the process, and uncover strategies for shops to maximize profitability in this evolving space.
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In this episode, weâre focusing on the âscaleâ optionâhow shop owners can grow their operations strategically to compete in todayâs collision repair landscape. To help us navigate this topic, weâre joined by Thomas Goforth, former owner of Absolute Collision and a two-time guest of The Collision Vision.
Thomas built Absolute Collision into a seven-store MSO in less than four years, creating a strong culture, developing a robust acquisition pipeline, and ultimately selling the business to a national consolidator in late 2024. Heâs one of the best operators in the industry, and today, heâll share insights into scaling a business, building a winning culture, and navigating the sale of a rapidly growing MSO. - Show more