Episoder
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Guest: Mark Kilens, CMO at Airmeet (at the time of the recording)
In this episode, Mark shares:
What the term “event-led” really means The many forms events can take: user groups, webinars, etc. Why events are one of the most impactful methods of marketing Some examples of organizations driven by event-led growth (like…The Grateful Dead(!)) How strategically nurturing leads at small events helps organizations close deals at large, annual conferences How setting clear goals for community events allows for better measurement and more meaningful KPIsAdditional Links:
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Guest: Ashley Dodge, VP of Community at Copado
In this episode, Ashley discusses:
How she came to lead Community for such a technical company without a technical background Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic How her team created programming to build relationships and engagement retroactively after membership grew overnight Copado’s community-led conference that highlights the work and wins of their members The unexpected success of the community’s Testing Buddies program How measurement expanded from education metrics to cost-reduction and revenue-related metrics.Additional Links:
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Manglende episoder?
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Guest: Tali Leibowitz, Head of Community at Agave Health
In this episode, Tali talks about:
Determining where to hire and what to hire for (spoiler alert: soft skills!) Hiring and managing from non-traditional Community Management backgrounds Unbiased hiring methods Balancing personality types in the team’s makeup Taking a listening-first approach and managing with trust Developing team members through human-first conversations, “I am remarkable” sharing sessions, and celebrating wins and lessons learned Community trends in AI and data analyticsAdditional Links:
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Guest: Evan Hamilton, Director of Community at HubSpot
In this episode, Evan chats about:
Assessing career opportunities for Community professionals growing in seniority Determining whether a Community role’s compensation range and package are fair The SPACES model for measuring program impact and the parts he finds most compelling The value of tracking ROI, even when it’s imperfect How community is stepping into a space where traditional marketing and advocacy are faltering How he’s watching with interest as communities take on other formats, including VRAdditional Links:
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Guest: Emily Lonetto, Director of Community at Webflow
In this episode, Emily opens up about:
Why Webflow set aside $10 Million for their Community Grants Program How they track value in a way that promotes ongoing investment in grants and some of their biggest wins How the Webflow community experiments with personas, segmentation, and triaging product feedback The importance of building bridges as a community team supporting PLG initiatives Her excitement for trends in sentiment data, co-creation, and community as a strategic function within companiesAdditional Links:
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Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording)
In this episode, Justin covers:
The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals How and why his team maintains the community’s separation from brand and sales What led him to start incorporating silliness and fun into community conversations How he partners with influencers and thought leaders to bring value to the community The importance of building human relationships with community members in a 1-1 way and seeing members build relationships with one another Watching the trend toward more off-brand or “hosted-by” communities like Revenue CircleAdditional Links:
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Guest: Katie Ray, Head of Community at Metadata
In this episode, Katie shares:
The red lights and green lights she watched for when considering joining Metadata What it was like starting with the Metadata team, their process for growing the community with a member-led approach How the team’s very small, dedicated rollout of DEMAND led to huge engagement Why building a community for demand gen marketers can, in fact, change lives Reasons for creating the new Women in Marketing program Her preference for agile community building and building with heart over fearing mistakesAdditional Links:
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Guest: Danny Pancratz, Director of Community at Unqork
In this episode, Danny discusses:
Managing communities where the Community is the product The career-building value niche communities offer their members Applying product management frameworks to community building Why community managers should be unafraid to tackle learning technical skills Measuring engagement: active users vs active engagement Meeting members where they are The intangible, immeasurable benefits of a well-managed communityAdditional Links:
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Guest: Camille Trent, Director of Content & Community at PeerSignal
In this episode, Camille covers:
Her career expansion from content to community Building her role with intent by looking for a company that focused on quality, meaningful content, investment in community Her work turning PeerSignal’s audience into a true community Creating a “growth loop:” Allowing content to fuel community and vice versa PeerSignal’s strategy for measuring the overlapping success of content and community Trends in influencer marketing, owned communities, community tech, & decentralized audience buildingAdditional Links:
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Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper
In this episode, Arthur divulges:
How Chili Piper company decided to approach a community strategy by sponsoring ones Embracing a “Seek to understand before being understood” philosophy Creating integrated marketing campaigns within sponsored communities Listening on third-party platforms as a retention strategy How measuring ROI matured from hypotheses to solid metrics The future of community consolidation and acquisition, as well as the rise of customer communitiesAdditional Links:
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Guest: Laura Roth, Community & Marketing Consultant (at the time of the recording)
In this episode, Laura shares insights about:
Connecting the dots between community and leadership priorities Infusing community mindsets or moments into other business programming Working cross-functionally, particularly as remote work gains traction Building trust through the use of feedback The importance of paying attention to norms and inclusion when planning programs A future in which community supports a human side beyond the business -
Guest: Christina Le, Social Media & Community Manager at OpenPhone
In this episode, Christina digs into:
Her expansion from social media into a Community Management role What it’s like to create brand-focused content and then switch into a community mindset to build engagement Recognizing and overcoming imposter syndrome Using empathy and goodwill to drive engagement Her vision for separating the roles and platforms as her company grows A trend toward online authenticity and advocacyAdditional Links:
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Guest: Jeph Abu, Product Community Manager at AhoyConnect (at the time of the recording)
In this episode, Jeph shares:
His perspective on incorporating the full spectrum of diversity in community building His challenges in breaking into the Community Management space Tactical ways to improve community inclusivity The benefits to companies of truly embracing DEIB in their communities Alternatively, the pitfalls of companies not putting their money where their mouth is The value of feedback when things don’t go your wayAdditional Links:
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Guest: Jocelyn Hsu, Director of Creator Community at Picsart (at the time of the recording)
In this episode, Jocelyn shares:
How she turned a recognition program into a thriving community How she finds and nurtures top creators The need to provide value and make content creation easy Reasons for maintaining an exclusive community How her team sets goals and tracks value, including a biannual survey Trends in community consulting, DEIB, & using community strategies for internal groups like ERGsAdditional Links:
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Guest: Tara Pawlak, Head of Marketing at GetAccept (at the time of the recording)
In this episode, Tara talks about:
What a decentralized community looks like The value of inviting all employees to engage in community efforts Supporting employees’ personal goals as a business strategy Establishing clear goals based on high-level strategies and iterating over time The future of micro-events and brand partnershipsAdditional Links:
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Guest: Vera DeVera, Head of Community at Vareto (at the time of the recording)
In this episode, Vera walks us through:
What it means to optimize for trust and create a space where members feel seen and heard Her process for interviewing potential community members to learn what they need Connecting experienced professionals with rising stars Benefits of a hybrid approach (online and in-person) How personas are helping her drive advocacy The importance of “Asking for AIR – Advice, Information, and Referrals”Additional Links:
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Guest: Seth Wylie, Director of Customer Success Ops & Admin Community at Gainsight (at the time of the recording)
In this episode, Seth explores:
Transitioning from a subject matter expert role to managing a community for that role Value of Human-First community leadership Community members’ hunger for connection beyond resources Prioritizing programs that most matter to both the business and members How non-Community teams engage in community-building & how Community teams should play a role Continued trend toward virtual connectionAdditional Links:
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Guest: Corrina Owens, Sr. Manager, Enterprise ABM at Gong (at the time of the recording)
In this episode, Corrina opens up about:
The meaning and purpose of Account-Based Marketing (ABM) Marketing to champions while also multithreading within accounts How Gong’s community supports ABM through peer-matching and building soft-touch marketing relationships Community’s role in connecting with accounts on a personal level, not just a business level Doing well by doing good: recognizing and celebrating community members’ passions and successes – big and small Trends she’s watching, including creator-led community and AIAdditional Links:
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Guest: Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting
In this episode, Leslie covers:
Evangelists as advocates who tout value of their own volition Evangelism vs Community Finding evangelists through community engagement, product usage, NPS, & referral programs Nurturing evangelists through white glove experiences Best practices for setting up referral programs The trend toward a standardized definition of communityAdditional Links
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Guest: Tessa Kriesel, Head of Developer Relations at Snap
In the episode, Tessa discusses:
Developer Relations (DevRel) role across developers’ journey from acquisition to adoption Strategy for connecting with developers, building goodwill, delivering support Similarities between developer experience and member experience “Measuring what matters” including developer feedback, use of resources, successful launch and sentiment, and adoption rationale Trends in DevRel, including the hope that DevRel/Community gains a seat at the executive tableAdditional Links
Visit Tessa’s website Follow Snap on LinkedIn - Vis mere
