Episodes

  • Quick question: What would change for you if you had 3 month's worth of emails that sell so you can engage, nurture, and monetize your audience?

    .

    🙌This is what attendees of the Sell With Email LIVE! event will have by the time we conclude on May 1.

    .

    At Sell With Email LIVE! you’ll walk away with up to 3 month’s worth of business email assets like:

    💫A welcome sequence that dazzles your ideal pre-clients

    💫A nurture sequence that both nurtures and sells for you

    💫A set of beautiful sales emails that feel so good to send

    💫A batch of engagement emails you can use repeatedly

    💫And you’re not alone because we’re writing them all with you!

    .

    Curious about what else we've got planned? Head over to www.SellWithEmailLive.com to check out the options, the bonuses, the surprises, the expert teacher speakers, and time details.

  • Missing episodes?

    Click here to refresh the feed.

  • >>> Yikes! You put an offer out there but . . .

    🦗It's all crickets.

    No one's buying and you don't know what to do!

    THIS is the episode for you!

    📝 Grab a pen because there are several specific "Here's what you can actually DO about it" action steps to implement right away.

    😉 And I'm curious to know which idea feels easiest for you to try right now!

    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • >>> This is perfect if you've ever toyed with the idea of interviewing an expert or influencer for your FB group, or on your podcast, or even on a virtual summit you want to host but . . .


    😳 you don't know how to approach them or what to say

    😳 you worry about running out of questions in the interview

    😳 you aren't sure how to keep them talking (or make them stop)

    😳 you think the interview or co-hosted session won't go well


    THIS is the episode for you!

    📝 Grab a pen because there are specific "here's what you say" and "here's how you ask that question" type ideas that you'll want to jot down and actually use!


    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • Christi Cooper from CooperandHeart.com joins me in this episode to talk all about the marriage between gorgeous design and fantastic copywriting.
    .
    🙌They go hand-in-hand when it comes to creating a no-brainer offer for your audience.
    .
    Listen in as Christi and I geek out on all things design and copy (and let us know which design or copy tip you can implement right away in your own business).

    .

    Check out Christi’s drool-worthy design portfolio over at www.cooperandheart.com

    .
    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • 🎉BONUS PODCAST EPISODE🎉

    Join me as I chat with my featured guest expert on all things summits, copywriting, and how to sell with a summit-- Literally, Jenn is the host of the virtual summit titled Sell With A Summit for that very reason!

    🎧Listen in as we talk all about the copywriting that comes with:

    * how to format your sales page / registration page for a big event like a summit
    * how to build buzz leading up to your event
    * the emails and the communication you need to write before, during, and after your event
    * what it's like from a 'customer service' perspective that you need to be aware of as a host

    CLICK HERE to check out Jenn's Sell With A Summit event!
    I'm featured on Day 3 of the event where I'll share my best tips and advice on how to host exceptional interviews (a perfect starting point if you're at all freaked out about hosting or interviewing for your own event one day!)
    ➡️Click here to grab your ticket to her upcoming virtual summit>> Sell With A Summit

  • You don't have to love writing emails to know it's super important to engage with your email list.

    .

    {It's OK to hate emails but to love those you interact with via email}

    .

    >>> And I can’t tell you to NOT write emails if you hate it because really, your email list is more yours than your social media following will ever be.

    .

    So, that being said, my best tip -- if you despise writing emails -- is to keep them short and to write emails that you can reuse / recycle at various points throughout the year.

    .

    In today's newly-released podcast episode, I explain 7 types of emails for people who despise writing emails (but understand how important it is).

    .

    Which of the 7 will be easiest for you to use first?

    . . . And which one can you see yourself using again and again?
    .
    .
    .
    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.


  • Curiosity-Based Headlines are Designed to Stop the Scroll

    If your ideal customers, clients, or members never make it past your headline (email subject line, sales page heading, email intro, webinar registration title, freebie page, etc.) then they'll never see the rest of your awesome service and they'll certainly never get the chance to work with you.


    ✍️Practice + Play with these 4 types of headlines✍️

    #1 PROBLEM + SOLUTION + CURIOSITY

    Explain the problem keeping your ideal clients up at night.
    Present a solution they're willing to pay for.
    Sprinkle in some curiosity so they're dying to keep reading!

    #2 STORY + CURIOSITY

    Tell about a personal situation. . . or tell about a client's situation. . . that shows the initial struggle AND the desired outcome so your ideal clients know what's possible for them, too.

    #3 PERMISSION + CURIOSITY

    Give permission for your ideal client to stop or start doing something while building curiosity around HOW to make that dream a reality.

    #4 TIME + CURIOSITY

    Get super specific with how much time you reasonably and ethically believe your ideal clients will save or regain -- money is a renewable resource, but time is not. Let's emphasize time in our headlines!

  • Using examples from both my education business and my copywriting business, I'll walk you through three simple tips you can use right now to get more done with less worry about criticism.

    ⭐️"Anything is better than nothing" > > What this means when you're starting or growing a business

    ⭐️"Humans make mistakes" > > Why you should make this part of your overall messaging so that both you AND your audience understand expectations

    ⭐️"Borrow another set of eyes" > > How to get specific help for a specific challenge when you need feedback or opinions on something
    .
    .
    .

    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • 🎙 Tools + support I couldn't run my businesses without

    🧰 A sneak peak into what my virtual assistants do

    🧰 Behind-the-scenes of what software tools I use

    .

    🙌Listen and take notes so you can implement these tools (or so you can ask me more about them) as you consider what support you need in your business, too.

    .

    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • 💜Nurture my email list?

    💰Sell to my email list?

    😱How much nurturing or selling is too much (or too little?)

    .

    🎙This new podcast episode will help you think about the marriage between nurturing AND selling because you don't HAVE to "nurture" and THEN "sell" when you communicate.

    .

    >> You can write emails that both nurture AND sell

    .

    🙌Listen and take notes so you can implement these strategies TODAY in the very next piece of copy you write.

    .
    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • 💥5 times as many people read the HEADLINE as read the rest of your copy💥

    If they never make it past your headline (email subject line, sales page heading, email intro, webinar registration title, freebie page, etc.) then they'll never see the rest of your awesome service and they'll certainly never get the chance to work with you.


    This episode will help you NAIL YOUR HEADLINE COPY by teaching you about:

    >> the only 4 types of headlines you need to write

    >> words and phrases to make titles / headlines compelling

    >> curiosity-based headlines that ideal clients can't ignore

    Listen and take notes so you can implement these strategies TODAY in the very next piece of copy you write.

    .

    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • Ever feel confused by the phrase "swipe copy"?

    Wondering if you're REALLY allowed to use it or where to draw the line between swiping and copying?

    This episode is for you! I've got your back on this stuff, and by the time we're done, you'll feel totally confident about:

    >> how to actually use swipe copy effectively and ethically

    >> the difference between swiping and stealing

    >> where to swipe on your own so you always have fresh, new ideas without making enemies

    You'll walk away from this episode understanding the value of swipe copy when you see gurus out there promoting it as a bonus, and what it really means for your business and your writing.

    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • ✍"Writing is the foundation for all that we do to grow our businesses."
    -- Laura Kebart, Your Copywriting Strategist

    Welcome to your thought process / mindset / content production cheat sheet!

    Consider this episode your 12-step plan full of my very own BEST truth bombs💣that I use on myself (and with my 1:1 clients) to solve common challenges around:

    * How to set a simple goal for your clients
    * Messy / incoherent writing from brain dumps
    * How often to email your list
    * How much is too much to give to your audience
    * The 3 REAL reasons people decide to buy from you (vs. from someone else)
    * Repeat clients (consistent revenue)
    * The #1 most treasured resource (and how you're talking about it to sell)
    * Hard work and what results you (and your clients) are getting
    * What to STOP doing and START doing today
    * How to grow your email list even without a cool freebie ready to go yet

    🏅And of course I have a BONUS tip to share, too😉


    💕Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • 💡"I never thought of it like that before. . . That makes sense."
    -- Kathy Barker, new online business owner figuring out how to position herself so her business is clear and unique

    In this unique episode, Kathy Barker and I discuss her three ideas for starting an online business. She isn't quite sure which business idea to start with, so we talk through the pros and cons of each one.

    > > > Listen in to see which one she decides to start, along with:

    * How to write and talk about what exactly she does for people
    * Ways to make time to start building this business on the side
    * What to do to connect with her ideal audience and to engage them in the whole process
    * Fear, confidence, mindset, and decision-making

    💕Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • When you're starting, re-launching, or pivoting in your business, your messaging and your language MUST reflect:

    >> what specific problem you solve (that is worth paying for)

    >> who you solve it for (what kind of person?)

    >> what result that person can expect (a result they want)

    In this episode, you'll discover several action steps to take along with a few mindset shifts that together will propel you forward so you can bring in clients and solve their problems.

    Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • Feeling like everyone is too busy or too poor to buy from you right now?

    -->> Then THIS episode is just for you because you'll learn to think about common objections in a whole new way so you can crush them and earn new business

    In this episode, I'll share specific ideas around these common objections which mean you'll be able to start crushing them in your own business!

    (1) TIME: I'm too busy to join your program right now . . . Maybe when things settle down.

    (2) DIY: I've tried everything already . . . Your offer probably won't help me anyway.

    (3) CONFIDENCE: I'm not good enough to join yet . . . Maybe when I can _______ first.

    (4) MONEY: It's out of my budget right now . . . I need to increase sales first.

    (5) OVERWHELM: I'll never use all that information . . . I don't think I need everything.

    (6) TOOLS: I don't want to have to go buy all new stuff . . . What else do I have to buy?

    Listen in as I provide the reason behind these objections and what you can say or write to CRUSH them


    💕Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • "My client / member / customer is upset--What do I say? What should I write back?"

    -->> When you have specific words and phrases to use for tricky situations, you'll never fear the worst!

    In this episode, I'll share 5 phrases I've used for YEARS now to solve problems, address concerns, serve my clients, and to turn tricky situations into positive experiences.

    Grab something to write with because you'll definitely want to jot this down and keep nearby so you always have just the right words for any tricky situation that may arise.

    💕Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • 🙌I've got a new episode is ready for you!🙌

    "I'm too overwhelmed to even think about what to write in my next email!"

    *** It's not always about being super crafty or creative in what you say and how you say it--Sometimes we just need a few steps to follow to get that email out there!

    🎧 What if you had just 5 simple steps to go through when planning your next email--something that you could check off and feel good about, like you're hitting all the right parts?

    -->> Not that there's a formula for every little thing, and not that your emails should come off as "formulaic" . . . But we have to know the "rules" before we can "break" the rules😉

    👂Listen in as I provide my 5 Part 'Formula' to Plan All Your Emails + the specific examples so you can write faster and more consistently🎉

    💕Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

  • "I'm ready to buy, but no one is making it easy and I'm just so confused!"

    *** It's not always about the price--Sometimes we don't buy because we're just too confused and no one seems to want to help!

    😱 Ever feel like that as a consumer? As a shopper? Are YOUR potential clients possibly feeling like that about YOUR offers?!!

    -->> Tough love💜🔨 > > Listen in to the newly-released podcast episode where I dive into both personal and business situations that have caused me to NOT be able to buy . . . And what was missing that I really NEEDED

    *** Plus, I'll give examples of how to avoid this in our OWN businesses😉

    💕Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at Laura@LauraKebartCopy.com or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.