Episodes
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[Rebroadcast of Ep. 14]
In this episode, Carter asks Colby about what he learned from reading Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport.
Be sure to check out Newport's latest book, Slow Productivity: The Lost Art of Accomplishment Without Burnout.
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Do legitimate common denominators exists across creative disciplines? If so, can we clearly identify these parallels and unify our thoughts about the creative process?
In this episode of The Craft, Carter and Colby wrestle with these questions. They begin to sketch (tentatively) a unifying “theory of creativity.” Such theory might help us, they hope, navigate a broad swath of tools and techniques that vie for our attention.
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Chapters:
0:00 Introduction
2:22 Theory of Creativity
9:48 Theoretical layers
14:08 Marketing example
21:32 More trees and metaphors
28:40 Intermediary tiers
36:26 Conclusion
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Support The Craft:
Subscribe to Dwelling - https://carterdavisjohnson.substack.com
Send feedback or ideas - [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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Missing episodes?
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Why did John Steinbeck almost give up writing novels?
In this episode of The Craft, Carter and Colby inaugurate a new series, Creative Case Studies. Their first installment is a story about American writer John Steinbeck. Specifically, Carter recounts Steinbeck’s creative collapse after writing The Grapes of Wrath. In the midst of personal and professional tumult, Steinbeck attempted to reinvent his craft and develop a new way of thinking. Carter and Colby discuss this creative transformation, considering how we might learn from Steinbeck’s crisis.
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Chapters:
0:00 Introduction
2:55 Steinbeck bio
4:11 Crisis and reinvention
14:28 Takeaways
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Support The Craft:
Subscribe to Dwelling - https://carterdavisjohnson.substack.com
Send feedback or ideas - [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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Is my work improving? This is a crucial — yet difficult — question to answer.
In this episode of The Craft, Carter and Colby discuss how to track creative growth, the difference between lead and lag metrics, and an interesting phenomenon they've seen unfold in many artistic careers.
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Chapters:
0:00 Introduction
2:15 Lead and lag metrics
11:38 Evaluating growth
23:19 Refinement or reinvention
31:11 Tracking growth
33:27 Comparing work
38:38 Conclusion
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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You have probably heard the phrase “writing is revision,” but how do you actually revise? What does good revision — practically speaking — look like?
In this episode of The Craft, Carter and Colby discus the central protocols that drive their revision processes. The conversation includes both paradigmatic approaches and practical tactics.
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Chapters:
0:00 Introduction
1:59 Protocol 1: Separate creation and revision
2:28 Protocol 2: Accept the iterative process
6:24 Protocol 3: What is the work actually doing?
9:20 Protocol 4: Find root problems
11:40 Protocol 5: Movement
13:29 Protocol 6: The Car Test
16:22 Protocol 7: Transitions
20:44 Protocol 8: Necessity
27:01 Protocol 9: References
29:35 Protocol 10: Work Destructively
33:32 Protocol 11: Collaborate
39:35 Conclusion
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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In this episode of The Craft, Carter and Colby do a year-end review for 2023. They survey the year’s successes, shortcomings, and lessons, reflecting on moments of inspiration and the second year of the podcast.
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Chapters:
0:00 Introduction
1:19 What went well?
7:16 What went poorly?
13:51 What did you learn?
24:26 What inspired you?
30:10 Favorites
37:02 Year Two
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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Do I need to create a category of one?
In this episode of The Craft, Carter and Colby explore the role of category design in creative pursuits. Their conversation addresses a root problem: How do you avoid being “just another voice” in your craft? In addressing this challenge, they wrestle with multiple potential solutions and the consequent tensions. Do categories wrongly fetishize novelty? Are categories equally pertinent in business and creative endeavors? Their conversation is a general introduction to the subject of category, which will — no doubt — reemerge in later episodes.
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Chapters:
0:00 Introduction and creative exigence
6:10 Should novelty be our goal?
12:22 Alternative ways to individualize
15:40 Category size and limit
18:58 Innovation and functionality
24:48 Shifting definitions of category
28:00 The law of division
31:00 What to prioritize?
35:59 Concluding distinctions
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Links:
The 22 Immutable Laws of Marketing
Category Pirates
Dada and the Pre-Raphaelites (Carter's Substack)
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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How do you write a dissertation? We’re not sure, but Carter is about to find out.
In this episode of The Craft, Carter and Colby discuss Carter’s recent benchmark in his doctoral program. He shares some advice he received during his last exam and thoughts about embarking on his largest project to date.
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Chapters:
0:00 Introduction
3:42 Setting parameters for daily work
12:07 Just typing
16:29 Identifying themes
21:24 Trusting your voice
26:19 Stepping away
30:06 Leaving a little in the tank
32:22 Conclusion
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Links:
Steven Pressfield
Greg Mckeown, Effortless
Paul Jarvis, Company of One
Cal Newport
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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Are you looking for sage creative advice from a master writer? Look no further.
In this episode of The Craft, Carter and Colby discuss a number of quotes on the creative process from Annie Dillard. Their conversation, following Dillard, cuts across the Craft’s four creative first principles: create, revise, share, and sustain.
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Chapters:
0:00 Introduction
2:05 #1 Live a life
7:13 #2 Cut ruthlessly
18:08 #3 Spend it now
29:23 #4 Return to the concrete
36:38 #5 Write as if you were dying
38:22 #6 Embrace the idiosyncratic
42:18 Conclusion
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Links:
“Write as if you were dying.” Read Annie Dillard’s greatest writing advice
Why an English Degree? (Dwelling)
Annie Dillard’s Books
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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I feel uninspired. What now?
In this episode of The Craft, Carter and Colby discuss different types of creative roadblocks. They explore the phenomenon of “stuckness” in regard to artistic identity, specific projects, and skill development. They also share a list of actions/ideas that can help reinvigorate and reinspire.
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Chapters:
0:00 Introduction
2:03 Pressfield and showing up
5:32 What now?
10:09 Types of creative roadblocks
12:29 Identity
17:37 Shoutout: Negative Space
20:23 Projects
27:49 Skills
34:42 Conclusion
35:05 Bonus: Freewrite Reaction
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Links:
Steven Pressfield’s booksNegative Space #007: Falling back in love with PhotographyFreewrite: Distraction-free writing toolsMythic.computer----
Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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In this episode of The Craft, Carter and Colby elaborate on their recent conversation with painter, photographer, and mixed-media artist Warwick Saint. They share their favorite moments and lessons from the interview
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Chapters:
0:00 Introduction
4:33 Cardboard boxes and creativity
7:39 The artistic edge
10:03 Reinvention and renewal
18:50 Point of view
31:58 Categories and juxtaposition
34:42 Routine and telos
37:30 Conclusion
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Links:
Listen to the full interview with Warwick Saint
Colgate Lasagna
Learn more about Saint's work
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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In this episode of The Craft, Carter and Colby sit down with Warwick Saint. He is a prolific and award-winning artist who has photographed some of the most iconic actors/actresses, athletes, musicians, and brands, such as Ryan Gosling, Harrison Ford, Zendaya, Miley Cyrus, Lebron James, John Legend, DJ Khaled, Beyoncé, Daniel Craig, Jamie Foxx, Nike, Puma, and many others.
However, in 2018, Saint began a new chapter of his career. He started transforming his photography through painting, producing entirely new works of mixed-media art. In this interview, Carter and Colby talk with Saint about his creative evolution, focusing on the deep veins of continuity between mediums and processes. Saint also shares about his current routine, philosophy of art, and approach to overcoming creative fatigue.
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Chapters:
0:00 Trailer
0:38 Introduction
4:23 Saint’s new chapter
10:16 Comparing mediums
15:33 Painting as tactile presence
18:47 Layers and creative process
23:40 Capturing emotion
27:45 Revision process
33:06 Routine and embodied creativity
41:46 Approaching a career in art
47:10 Navigating commissioned work
52:16 Creative fatigue and bravery
1:00:22 Recent inspiration and receptivity
1:05:37 Conclusion
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Links:
See Saint's work at WarwickSaint.com
Follow Saint on Instagram @warwicksaint
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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What can we learn from James Baldwin about the creative process?
In this episode of The Craft, Carter and Colby discuss Baldwin's essay “The Creative Process," exploring how art is connected to self-knowledge and truth. Additionally, they explore the tumultuous yet crucial relationship between the artist and society.
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Chapters:
0:00 Introduction
2:04 Overview
3:33 Individual and Society
7:20 Being "alone"
11:59 Art and the Big Questions
15:12 Artist's Journey
20:13 The Artist and Society
21:46 Takeaways
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Links:
Read The Creative Process by James Baldwin
Listen to 16 | The Artist's Journey and the Hero's Journey
Read The Artist's Journey by Steven Pressfield
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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Should you stop making the EP, stop writing the novel, or stop building the YouTube channel? Or, do you need to commit to going through the Dip and reaching the summit on the other side?
In this episode of The Craft, Carter and Colby discuss this often fraught question. They apply two heuristic mental models that can help inform our decision to quit: Seth Godin’s book The Dip and Shreyas Doshi's LNO Framework. The resultant conversation explores key metrics and questions that can prepare us to launch, endure, and even quit a project.
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Chapters:
0:00 Introduction
1:43 The Dip overview
10:59 Being in the Dip
14:00 LNO schema
19:18 Hierarchy of values
27:58 Key metrics and questions
32:20 Case study: Songmaps
34:55 Conclusion
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Links:
Read The Dip by Seth Godin
LNO Framework
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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Why spend $25 on a pencil sharpener when a $.99 one will get the job done? Why spend $300 on a raincoat when you could spend $25?
In this episode of The Craft, Carter and Colby explore the craft of beautiful products. What makes a product special or beautiful? Why are we drawn to certain products, even when they cost more money? Their conversation digs into these questions and explores the relationships we build with the products we love. Carter and Colby share some of their favorites, both physical and digital, and try to articulate how these products curate our experiences and cultivate personal values.
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Chapters:
0:00 Introduction (Aesthetics, Utility, and Identity)
8:32 LAMY Safari Fountain Pen
12:35 Blackwing Sharpener
19:00 Scrivener
27:00 Colby’s Big 4
28:25 Proton
35:22 Arc and Simplicity
42:13 Taste and Expertise
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Links:
The LAMY Safari fountain penBlackwing One-Step Long Point SharpenerScrivenerProtonNotionArcCopilot.moneyThe first 20 hours | TEDx by Josh Kaufman-----
Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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In this episode of The Craft, Carter and Colby sit down with Will Mason to talk about his creative process as a songwriter. They discuss his upcoming EP, Freedom, and break down two tracks from the project. The conversation covers topics ranging from crafting lyrics to finding your voice to facing creative roadblocks. Listen to Freedom here.
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Chapters:
0:00 Introduction
3:13 Interview begins
4:50 Background as an artist
8:40 Development as a singer
10:42 Finding your voice
12:20 Musical development
15:34 First song and breakthrough
17:50 Songwriting process
22:26 Lyrics
32:32 Dragonflies (song breakdown)
50:41 Freedom (song breakdown)
1:03:00 Conclusion
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Links:
Listen to Will's EP Freedom (released on August 18, 2023)
Listen and follow Will on Spotify
Listen and follow Will on Apple Music
Follow Will on Instagram @_will_mason
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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Can you grow your audience without “selling out”?
In this episode of The Craft, Carter and Colby discuss creative growth, outlining its healthy and malignant forms. They begin the conversation by defining growth and then identify two specific problems: 1) sleazy growth 2) personal vulnerability. They explore principles for healthy growth and discuss ways that creatives can mitigate the fear of increased publicity. They conclude by discussing marketing models that can help direct your efforts toward creating meaningful engagement with an ideal audience.
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Chapters:
0:00 Introduction
1:34 Defining growth
4:23 Two problems of growth
7:37 Marketing funnel
10:41 1st principle: Put growth in its place
13:47 2nd principle: Prioritize the product
23:40 Metrics for growth
27:30 Growing in good faith
33:00 The vulnerability of growth
37:13 Marketing models for growth
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Links:
The Personal MBA by Josh Kaufman
Chapter 2 of The Personal MBA: Marketing
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Support The Craft:
Subscribe to Dwelling (Weekly writing from Carter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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Should you create a Substack publication? And why did Carter start one?
In this episode of The Craft, Carter and Colby discuss “Dwelling: Exploring the non-identical in life and art,” Carter’s new publication. They explore the origins of the project and the future of publishing in general. In addition to discussing Dwelling, their conversation expands to the power of newsletters as creative mediums. They end the conversation by sketching how (and why) to launch your own Substack publication.
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Chapters:
0:00 Introduction
1:30 Why start a Substack?
5:07 What is the non-identical?
9:10 Seven Lamps of Prose
12:31 New creative economy on Substack
15:09 Writing process
16:45 Carter's inspirations on Substack
19:42 Tactics
22:33 Newsletters and the O.R.B. marketing model
32:16 The challenge of growth
33:52 How do you start a Substack?
38:37 Should you start a Substack?
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Links:
Subscribe to Carter’s Substack Dwelling at carterdavisjohnson.substack.com
The Night Does Not End by Aaron Gwyn
The Contender by David Coggins
The WM Brown Weekly
The Lost Object by Joe Neary
Over the Field by Hadden Turner
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Support The Craft:
Subscribe to Dwelling (Carter's Newsletter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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“You need a strategy.” We hear this mantra from all disciplines, but what does it mean?
In this episode of The Craft, Carter and Colby work to define strategy and understand how strategic thinking manifests in creative pursuits. The discussion explores the difficulty of diagnosing the root problem and imposing proximate objectives. They conclude by noting how artistic taste is crucial in developing good strategy.
Chapters:
0:00 Introduction to Rumelt's Good Strategy Bad Strategy
6:30 Strategy and values
10:45 Honest evaluation and the creative process
15:16 Contrasting strategy in business and creative pursuits
22:38 What’s missing in creative practices
27:48 Imposed coordinated action
29:45 Developing proximate objectives
35:04 Diagnosing the “true” problem
38:07 Artistic taste as a tool for diagnosis
Links:
Richard Rumelt's Good Strategy Bad Strategy: The Difference and Why It Matters
Send feedback or topic ideas to [email protected].
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Cover art was designed by Elizabeth Newell. Learn more about her work at elizabethnewelldesign.com or on Instagram @elizabethisadesigner.
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In this episode of The Craft, Colby and Carter sit down with Tyler Johnson. Tyler is a filmmaker and creator from Roanoke, Virginia who is currently working out of Nashville, Tennesee. He is the co-founder of KING ZEHN Entertainment. Focusing primarily on real-time comedy sketches, King Zehn has established a large presence in the realm of short-form, creative content. They currently have over 174 million views on YouTube and 900k followers on TikTok.
Their conversation explores Tyler’s creative process and revision strategy. They also discuss the business aspects of King Zehn, exploring the differences between platforms and monetization avenues.
Chapters:
0:00 - Introduction
3:00 - Generating new ideas
5:20 - Dealing with creative constraints
7:44 - Finding his craft
8:49 - Framing and shot design
10:10 - Editing process and revision
12:00 - Developing a YouTube presence
14:13 - Understanding audiences across platforms
18:00 - Developing King Zehn into a viable business
20:56 - Exploring the future of King Zehn
25:19 - Appreciating creative influences
26:27 - Explaining the usual workday
30:38 - Thinking through algorithms
34:14 - Considering the “subscriber” model
35:13 - Developing products
36:40 - Sustaining as a creative
41:17 - Working through creative burnout
43:15 - Knowing how to get started
45:44 - Supporting their work
King Zehn
Youtube
Instagram
TikTok
Send feedback or topic ideas to [email protected].
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Cover art was designed by Elizabeth Newell. Learn more about her work at elizabethnewelldesign.com or on Instagram @elizabethisadesigner.
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