Episoder
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Are your podcast interviews producing profit for your business? You may be missing a major revenue opportunity every time you guest on someone else’s podcast. In today’s conversation, Beth Nydick will point out the common pitfalls preventing you from maximizing each media opportunity, as well as how you can use her “Profitable Podcast Guest System” to turn each podcast feature into $10K+ paydays. Go beyond the conversation and approach future interviews with a conversion mindset!
Connect with Beth:
IG: @bethnydick
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan.
Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme account that speaks directly to frustrated nonprofit professionals—turning laughs into leads.
With over 7,000 engaged followers, this low effort lead gen machine has driven a 313% increase in client growth and $55,500 in revenue in just three months—with only $500 a month in ad spend.
Here’s how she did it.
Connect with Catalina:
https://www.relatablenonprofit.com/
https://www.linkedin.com/in/catalinaparker/
IG: @relatable_nonprofit
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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In just eight weeks, Jenna Capozzi’s new business venture skyrocketed to $100,000 in revenue—was it beginner’s luck, or a brilliant launch?
Before selling a single offer, she used a series of strategic surveys to get inside her ideal clients’ heads—identifying their biggest frustrations and spotting recurring patterns.
Armed with these insights, Jenna activated a mix of strategic partnerships, social media, email marketing, and live events to build momentum quickly.
When starting from zero, the fastest way to grow isn’t ads or automation—it’s direct, intentional conversations that make you the obvious solution to your clients’ problems. In this six figure case study, we’ll examine four launch levers Jenna pulled to fuel early, explosive growth.
Virtual Summit Case Study: https://podcasts.apple.com/us/podcast/179-grow-your-email-list-by-500-2000-leads-in-1-week/id1470966370?i=1000597219605
Connect with Jenna:
Get Jenna's FREE 'Leader Builder Workbook': https://leadwithjenna.com/
Elev8Pwr Community: https://www.jennacapozzi.com/community
IG: @jennacapozzi_retreats
https://www.facebook.com/jennacapozzirutgersson
https://www.linkedin.com/in/jennacapozzi
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program.
With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating £4,048 (~$5,200 USD) in revenue. The book didn’t just sell—it worked as a high-converting funnel, tripling inbound coaching inquiries and landing her podcast invitations that expanded her visibility.
This case study breaks down how a well-positioned low-ticket offer can inject fast cash into a business, rebuild authority after a hiatus, and drive high-ticket conversions.
Thank you to The Easy Flow Life who supported Ellen in the National Mrs. America Pageant: https://theeasyflowlife.com/
Get $200 off Simi's LinkedIn Content & Sales System when you use code 'CEO200' at checkout: https://coach-simi.com/cubicletoceo
Connect with Simi:
https://coach-simi.com
Newsletter: https://coach-simi.com/email
https://www.linkedin.com/in/simiawokoya
IG: @coachsimi
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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Most entrepreneurs think of income as something they have to work for—but what if your investments could do the heavy lifting for you?
Today’s case study dives into how financial coach Gina Knox built a wealth portfolio that gives her financial freedom, allowing her to work because she wants to, not because she has to. With seven accounts in her portfolio—including IRAs, a 401K, a crypto wallet, and a personal brokerage—she’s created a passive income safety net that relieves pressure on her business.
From leveraging index funds to understanding the tax advantages of different investment vehicles, Gina shares how she strategized her wealth portfolio to generate enough funds to keep her financially stable, even if she didn’t work for the next 14 years.
If you’ve ever worried about how to fund maternity leave, step away from your business, or prepare for the unexpected, this episode is packed with practical investment strategies that every entrepreneur should know. Keep listening to learn how to build wealth beyond your business.
Connect with Gina:
Subscribe to the Small Business Big Money Podcast: https://ginaknox.co/podcast/
https://ginaknox.co/email-list
IG: @ginaknox
Resources:
This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt
Retirement For Entrepreneurs Series: Investing In Real Estate To Retire By 40 With $300K/Year: https://link.chtbl.com/cubicletoceo
How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx
CEO Collective Expert Roundtable #1: https://link.chtbl.com/TvHTGsdH
CEO Collective Expert Roundtable #2: https://link.chtbl.com/62Dz42kh
CEO Collective Expert Roundtable #3: https://link.chtbl.com/J20mpUf7
CEO Collective Expert Roundtable #4: https://link.chtbl.com/UIlpkND6
Money with Katie Podcast: https://podcast.moneywithkatie.com/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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Attract. Cultivate. Engage. Three simple steps to turn cold leads into closed contracts for high ticket services. In today’s episode, Hope Trory breaks down her ACE framework and real-world examples showing how she closed contracts for high ticket services by making simple tweaks in each of these areas.
Connect with Hope:
Take the ACE Marketing Assessment: https://ace.hopeworksdesign.com/start
https://www.linkedin.com/iln/hopew/
IG: @hopeworksdesign
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
What if the secret to scaling your high-ticket offer wasn’t a bigger audience, but a smarter funnel?
Today’s case study unpacks how Vix Meldrew’s surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year.
After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo, and offering an unscalable but high-touch, high trust-building opportunity on the backend.
The result? A 35% conversion rate on her first launch, consistent evergreen sales, and a staggering speed-up of the buying cycle, with the average new lead converting after just 10 days or less on her list. Here are the exact changes and execution that transformed Vix’s funnel.
Connect with Vix:
https://vixmeldrew.com
IG and Threads: @vixmeldrew
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
A single video was the secret sauce to a 600% revenue surge for this entrepreneur.
In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before.
This isn’t your average storytelling strategy. It’s about crafting a top-of-funnel asset designed to connect deeply with cold audiences and make you stand out in a crowded market — all on autopilot. Stick around as we break down the exact framework Mariana uses in her brand video —and how you can copy her homework.
Connect with Mariana:
Watch Mariana's brand video: http://brandmagnetic.com/mariana
Learn how to write a brand story that converts with this cheat sheet: https://brandmagnetic.com/cheatsheet
Make your offer UNDENIABLE! Attend this Emotional Connection Workshop on February 25th: http://brandmagnetic.com/undeniable
IG: @brandmagnetic
http://linkedin.com/in/marianahenninger
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Is your website optimized for sales? In this episode with award-winning graphic & web designer Amanda Hamilton, self-audit your own website as Amanda walks us through 10 key components every high-converting website must include.
Amanda also shares plug + play AI prompts to generate copy for your website that actually sounds like you.
Connect with Amanda:
Use 'CEO100' to get her resources for free! www.justaddyourbrand.com/ceo
www.justaddyourbrand.com
Use www.stocksy.com for high quality stock imagery!
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
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Over the most recent Black Friday/Cyber Monday weekend, 7-figure online education founder Gemma Bonham-Carter pulled off one of her most profitable campaigns yet, raking in $155,000 in just five days during her 2024 Deal Week. With a multi-product lineup, Gemma leveraged pricing, novelty, and daily urgency to drive record-breaking results
This data-heavy case study gives you the full debrief on all the levers that made this work: list size, promo calendar, page visits, offer selection, conversion rates, the breakdown of purchases, and all the nosy details you could possibly want to know about this launch.
Gemma even shares an AI-powered gift for you at the end to help you replicate your own 5 Days of Deals campaign, so stay tuned to grab yours.
View the transcript for this episode at: https://otter.ai/u/hPy-FuceLGiZ8yCQ3eiYu_pEAjc?utm_source=copy_url
Thank you Gemma for sponsoring this episode!
FREE TOOL - Wondering what YOU could sell for a "5 Days of Deals" style campaign? Try out Gemma's free AI Assistant to map out your offers! You'll also receive a copy of her 2024 campaign sales page, so you'll know exactly how to structure your own: gemmabonhamcarter.com/ellen
Connect with Gemma:
The Course Creator Show: https://gemmabonhamcarter.com/podcast/
https://www.gemmabonhamcarter.com
Instagram: @gemma.bonhamcarter
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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I’m a sucker for fresh ideas, and this is the most unique marketing case study we’ve covered on the podcast in ages.
In December 2023, Nadine Nethery turned heads with a holiday-themed scavenger hunt on her website aptly named “I’ve Elfed Myself.” The concept? Nine hidden treasures tucked across her site that had her audience clicking, hunting, and completely hooked.
In just 24 days, Nadine grew her list by 50%, generated $9K in revenue from 68 buyers, and secured two new clients — all without spending a dime on ads.
This innovative marketing campaign also unlocked long-term wins, including word of mouth buzz around the scavenger hunt experience in communities beyond her own, inbound summit and podcast invitations, and a surge in both site sessions and engagement time on her site - hello Google optimization!
Let’s break down the data-driven strategies behind Nadine’s festive marketing magic and the ripple effects it continues to create for her brand.
View the transcript for this episode at: https://otter.ai/u/qzNnVyqobb4wiIWk1LL8W3FitNc?utm_source=copy_url
Thank you to our sponsor!
Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide.
Connect with Nadine:
Mastering CX | The Private Customer Experience Podcast: https://link.candocontent.com/cubicle
Hidden Gems Mini Training: https://d227cbb2.streaklinks.com/CRKVFTrR0eJGxS1tfAi7KrHN/https%3A%2F%2Fcandocontent.com%2Fhidden-gems
IG: @candocontent
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
It can be difficult to locate the leak in your business. Does scaling require a new strategy? Or does it require you doing mindset work to determine the real issues holding your business back? Today, expert scaling strategist, Celi Arias, shares her no-nonsense approach to helping entrepreneurs scale their businesses in a way that fits their lives.
Access the transcript of this episode HERE: https://otter.ai/u/eiLo3G-5nusBg50kSj-zkYMUuKY?utm_source=copy_url
Connect with Celi:
www.grownassbusiness.com
https://www.instagram.com/celigrowsbusiness
https://www.youtube.com/@celigrowsbusiness/videos
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The start of a new year is the perfect time to explore a new revenue stream for your business, especially one that produces residual income you can actually scale. In this roundup, you’ll hear insights from 5 business owners, including myself, on how we productized our expertise and got PAID to create our first digital course. In other words, pre-selling an offer that doesn’t exist yet using the beta launch framework we teach in our Paid to Create Challenge.
I’ll introduce each sound bite with the guest’s name and the original episode number, so you can dive deeper into the full interview if you want to hear more. All the episodes are linked below in one bingeable Spotify playlist for convenience.
And if you want me to hand-hold you through our proven 3 day process that has successfully launched over 2,700 courses, go to paidtocreate.com to enroll in our next live challenge.
View the transcript for this episode at: https://otter.ai/u/fs-6atl3dCqB_jwiGna6hdU4h7o?utm_source=copy_url
Link to our Paid to Create Spotify Playlist: https://open.spotify.com/playlist/2UAmTGZhcNcmRz4OiYwcYo?si=VVmaYuNORHGo8ExSsVtJcQ
Check out our previous roundup episodes:
Client Acquisition + Retention: https://open.spotify.com/episode/4dtubMBir7MpuRiZsW4mFL?si=TQlOiPetTcOGT9kDzOHE0g
Hiring Roundup: https://link.chtbl.com/cpFd5Kxw
Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2
Podcast Roundup: https://link.chtbl.com/CUa_hAXC
Launching Roundup: https://link.chtbl.com/jz5RbIv0
Pitching Roundup: https://link.chtbl.com/sllNCKMT
Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1
Conversion Roundup: https://link.chtbl.com/AYNw_c2w
Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY
Marketing Roundup: https://link.chtbl.com/AkgrDVmg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome back to our highly anticipated roundup series, this time featuring our top 10 guest insights on boosting customer acquisition and retention. Try these tested tips on creative lead generation, qualifying high-converting customers from the get-go, and lucrative ways to keep your buyers coming back for more.
I’ll set the stage for each sound bite with the guest’s name and the original episode number, so you can dive deeper into the full case study interview if an idea really hits home. And for your convenience, all the episodes are linked below in the show notes for easy, binge-able access. Let’s roll the clips!
View the transcript for this episode at: https://otter.ai/u/gOGnJWYNsWtVJfSBZzsWpoZbYL0?utm_source=copy_url
Links to the featured episodes:
EP 234 w/ Nicki Krawczyk: https://link.chtbl.com/pFZI9mzB
EP 245 w/ Keenya Kelly: https://link.chtbl.com/Rt_DlwpW
EP 262 w/ Candice Ward: https://link.chtbl.com/Vy3t8idL
EP 247 w/ Kiri Mohan: https://link.chtbl.com/eShxRUXL
EP 274 w/ Michelle Lucchese and John Ruggiero: https://link.chtbl.com/Kkw6B6_-
EP 232 w/ Amanda Shuman: https://link.chtbl.com/_bv6RqnW
EP 273 w/ Jasmine Star: https://link.chtbl.com/TGlr-l24
EP 233 w/ Giulia Guerrieri: https://link.chtbl.com/XdJT_k0B
EP 239 w/ Sophia Parra: https://link.chtbl.com/VZIiTjf1
EP 270 w/ Katie Peacock: https://link.chtbl.com/z9KGniwQ
Check out our previous roundup episodes:
Hiring Roundup: https://link.chtbl.com/cpFd5Kxw
Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2
Podcast Roundup: https://link.chtbl.com/CUa_hAXC
Launching Roundup: https://link.chtbl.com/jz5RbIv0
Pitching Roundup: https://link.chtbl.com/sllNCKMT
Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1
Conversion Roundup: https://link.chtbl.com/AYNw_c2w
Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY
Marketing Roundup: https://link.chtbl.com/AkgrDVmg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
With a new year around the corner, it’s time to rethink how we approach productivity. Could managing your energy—not your time—be the secret to unlocking major breakthroughs in your business and health?
In today’s case study, you’ll hear how Amina AlTai leveraged her energy cycles to transform her business and health. Initially driven by necessity following a brain injury and autoimmune challenges, Amina developed a productivity framework that aligned her work schedule with her body’s natural rhythms.
Within a year, her income doubled from $220K to over $500K. She also created the mental space and energy to write a book that sold within a week of being shopped out in a lucrative pre-empt deal with a publisher. Her anti-hustle approach set her apart in the market, proving that success doesn’t have to come at the cost of well-being.
If you’re looking for a sustainable way to grow your business while protecting your health, this conversation is the perfect way to kickstart your year.
View the transcript for this episode at: https://otter.ai/u/XkjdBAd3QUHc5MRBPi-yYawGrpg?utm_source=copy_url
Connect with Amina:
https://aminaaltai.com/
https://www.instagram.com/aminaaltai
Pre-order Amina's book: https://a.co/d/3Lv9heR
Listen to our episode with Kate Northrup: https://podcasts.apple.com/us/podcast/this-ceo-takes-7-weeks-off-while-growing-revenue-by/id1470966370?i=1000591876999
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue.
Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727.
Through testing different strategies like lowering minimum order quantities and tapping into distributor networks, Anecdote has been able to yield a 15% reorder rate from corporate clients.
From targeting unexpected industries to creating scalable systems for customization, you’ll hear from Julie on how to turn an idea for an untapped market into a powerful revenue driver.
View the transcript for this episode at: https://otter.ai/u/cSH042hHHArR9LfWelvikkJzKS0?utm_source=copy_url
Thank you to our sponsor!
Learn from the best of the best with Masterclass! Get up 50% off a year-long Masterclass subscription this holiday season when you go to https://masterclass.com/cubicletoceo
Connect with Julie:
www.anecdotecandles.com → Use code ‘CEO’ for 25% off!
https://anecdotecandles.com/pages/gifting-custom
IG: @anecdotecandles
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
What if writing a book could triple your rates and position you as the top expert in your field?
Today’s case study explores how a self-published book became the ultimate lead generator for Abi Prendergast’s service-based business. Abi is the creator of Day #1 Evergreen, the evergreen funnel system that has helped clients generate up to $1.8 million annually — without the stress of live launches.
But it wasn’t her system that put her on the map—it was the book she wrote about it.
In 2023, Abi turned her proven framework into a book designed to position her as the go-to expert in evergreen strategies. With a small email list of just 800 subscribers, her book gained traction almost entirely through Amazon and word of mouth recommendations.
The result? Dream clients started reaching out to hire her and ask her to speak in rooms she never imagined being in, Abi’s evergreen funnel service tripled in price to $50K while staying in demand, and she began generating $1-2K per month in passive course sales—all without ads or a large audience.
If you play in the high ticket space, discover how a self-published book can amplify your authority and sell out your services.
View the transcript for this episode at: https://otter.ai/u/mixuJmG8eHVWvu9NOk-rFHfNYgU?utm_source=copy_url
Thank you to our sponsors!
Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide.
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Abi:
www.aptcontent.co.uk
IG: @aptcontent
https://www.linkedin.com/in/abi-prendergast-2a5953b1/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
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Today’s case study dives into how subscription box queen Sarah Williams achieved her highest-ever conversion rate during the annual launch of her subscription box coaching membership, Launch Your Box.
Sarah’s $15 Subscription Box Week combines interactive exercises, live Q&A sessions, and daily interviews with successful members to give participants a hands-on preview of her program. And since the pre-launch experience has a cost of admission, Sarah is literally getting paid to sell to her people.
This year, she fine-tuned her approach with new strategies like staggered expiring bonuses, the first-ever ticket price increase, and a deeper, more personal connection with her audience.
The result? A staggering 43% conversion rate from Subscription Box Week attendees to members—her best launch yet, even as many online programs face declining enrollments. Learn how Sarah used data-driven decisions to boost urgency, engagement, and trust, inspiring nearly half of her participants to swipe their cards again by the end of their week together.
View the transcript for this episode at: https://otter.ai/u/6uyVHR7cG3ecg_vp0YWDvlQoeq8?utm_source=copy_url
Thank you to our sponsor!
Learn from the best of the best with Masterclass! Get up 50% off a year-long Masterclass subscription this holiday season when you go to https://masterclass.com/cubicletoceo
Connect with Sarah:
https://launchyourbox.com
@howtostartasubbox
facebook.com/SubBoxwithSarah
linkedin.com/in/sarah-williams-11657b269
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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Today’s case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business.
In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — accounting for 20% of her 2024 revenue.
Lisette breaks down all the overlooked pricing factors beyond views and follower counts that net her higher rates and give her leverage in negotiations with brands, as well as reveals transparent insights on creator earnings and recent brand deals.
View the transcript for this episode at: https://otter.ai/u/QEba4T4H01Wl1e3ewK0O75djK9U?utm_source=copy_url
Thank you to our sponsors!
Learn from the best of the best with Masterclass! Get up 50% off a year-long Masterclass subscription this holiday season when you go to https://masterclass.com/cubicletoceo
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Lissette:
www.influencewithimpact.co/services
@lissettecalv
@influencewithimpact
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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Today’s case study is the business poster child of making lemonade out of lemons, starring the husband/wife duo Michelle Luchese and John Ruggiero who turned a bad wedding ring buying experience into founding Manly Bands, the #1 digital marketplace for men’s wedding jewelry and a multi-million dollar business.
Helping to catapult their brand to #1 are lucrative licensing deals with household brands like Jack Daniels, Jeep, and Fender. In this conversation, we specifically unpack their partnership with the Tolkien Estate —a rare deal that positioned Manly Bands as one of only two brands with official Lord of the Rings licensing rights.
Since the launch of their epic Lord of The Rings Collection in 2022, it’s become one of Manly Bands’ top-selling collections, adding over 7,000 new customers and a $1M lift in revenue from 2022 to 2023, with projections to exceed that increase in 2024. From crafting standout pitches to conducting thorough market research and negotiating high-profile licensing deals, follow the data-driven decisions driving Michelle and John’s impressive growth with Manly Bands.
View the transcript for this episode at: https://otter.ai/u/sUHr_Qlm61FvEsNFNTnzdfPYcLA?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Michelle + John:
www.manlybands.com
Instagram: @manlybands
TikTok: @manlybands
Heritage Military Campaign: https://www.youtube.com/watch?v=t6kF7funLX8
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices - Vis mere
