Episodes
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Podcasting, and even content creation, is not for the faint of heart. Putting yourself out there can be a mountain of an endeavor for most people. And we can’t blame you if you are feeling trepidatious towards creating content. Just look at us - it took us three years to have our own show, and we’ve already produced almost 2,500 episodes for all our clients combined, and counting.
Listen to this week’s episode to hear about three key lessons that we learned as we did these twenty five episodes for season one.Connect with Team Dklutr:
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Personal branding has emerged as a powerful tool for individuals and businesses alike.
It's not just about the number of followers or superficial metrics; it's about creating a lasting impact.
This week’s episode drop helps us understand the true value of personal branding, starting with the 5 Rs of Brand ROI.
The 5 Rs of Brand ROI provide a holistic framework for understanding the true value of personal branding to not only enhance your online presence but also yield tangible benefits in your personal and professional life.
Listen to this week’s episode to know more.Connect with Team Dklutr:
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In a world where value and student-centricity reign supreme, digital courses are not just sellable – they are a pathway to making a lasting impact while reaping the rewards of your expertise and passion.
In this episode, let’s debunk the common misconception that “launching a digital course costs too much money." Does having a student-centric approach and a focus on value help digital courses remain incredibly sellable and profitable in today's digital landscape?
Listen to learn about the three compelling reasons why digital courses are thriving and why now is the right time to create your own digital course.Connect with Team Dklutr:
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As entrepreneurs, digital marketers and content creators, we often find ourselves at a crossroads, torn between relying on our intellect, the analytical and strategic side of our brains, and embracing our instincts, that gut feeling that guides us through uncharted creative waters.
But wait, why choose when you can have both?
Join Anne as she “dissects” the two I’s that govern Team Dklutr’s digital marketing philosophy.Connect with Team Dklutr:
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AI is not just a tool; it's a game-changer in the digital marketing sphere, offering innovative solutions that redefine how brands connect with their audiences and drive higher conversion rates.
However, amid all this technological marvel, human ingenuity and compassion remain at the core of every successful business.
Human capital is, and will always be, the most important asset of any organization, providing the creativity and empathy that build authentic connections with customers and drive businesses to new heights.
Do you share our belief? Listen to this episode to know more.Connect with Team Dklutr:
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We're diving into the “exciting” world of hiring your first employee. The use of quote marks was intentional because hiring out is exciting in theory but can turn into a nightmare quickly if you don’t make the right decisions.
There are seven key questions that every business owner and digital creator should consider before taking the plunge. So, if you're thinking about expanding your team, grab your notepad and get ready to learn how to make a worthy and strategic hire!Connect with Team Dklutr:
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If there’s one person that the entire Team Dklutr truly admires, it’s definitely this man.
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Dr. Trinh is one of those people that will definitely make a mark in your life. A living legend and one of the most influential and inspiring people you’ll ever get the privilege to meet, Dr. Trinh - or Doc, as we affectionately call him - is surely one of a kind. He has the most to brag and boast about yet he is one of the humblest people you’ll ever get to meet. His work and research in the field of Alzheimer’s and brain health will continue to blaze the trail and help millions more.
Listen to Dr. Trinh’s awe-inspiring story of his journey post-Vietnam war and how he was able to achieve everything he has now while still being connected to his roots. It’s an amazing story that we can all learn from and be inspired by.
Meet Dr. Dung Trinh:
Dr. Trinh is a medical missionary and well-known expert training others on evidence-based healthy brain strategies, preventive health and wellness, inflammation, ketosis, and intermittent fasting. He has shared educational and medical knowledge on television, radio, professional associations, Kiwanis, Rotary Clubs, religious centers, local colleges, medical centers, senior centers, and at Alzheimer's Orange County.
Dr. Trinh serves in leadership positions in a number of healthcare organizations and sits on several advisory boards, board of directors and helped found several successful companies ranging from healthcare to e-commerce. His passion is to train leaders who are collaborators and lead by serving.
Connect with Dung Trinh:Connect with Team Dklutr:
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Being customer-centric isn't just an option; it's a necessity.
Trust-Building: Customers are more likely to engage with brands they trust. By addressing their questions and concerns transparently, you foster trust from the get-go.Loyalty: Happy customers become loyal customers. When you consistently provide valuable content and solutions, you create long-lasting relationships.Differentiation: Standing out in a crowded marketplace is challenging. Being customer-centric sets you apart as a brand that truly cares about its audience.Data-Driven Insights: By listening to what your customers are asking, you gain invaluable insights into their needs and preferences, shaping your strategy for success.
Why Be Customer-Centric?Need we say more?
They Ask, You Answer by Marcus Sheridan
Listen to this episode to know more about the TAYA Philosophy and The Big 5 according to Marcus Sheridan.
Mentioned on the Show:Connect with Team Dklutr:
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Let's break down these two maxims.
Episode 8 - Have We Become a Soulless Content Factory?
Learn It 'Til You Nail It embodies the idea of dedicating time and effort to genuinely mastering a skill or concept. On the flip side, Fake It 'Til You Make It suggests projecting confidence even when we might not feel entirely equipped.
While both have their merits, in this episode we're going to dig into why the former approach tends to yield more sustainable and meaningful results.
No matter what your approach is in business, remember, change doesn't happen overnight. But with dedication, authenticity, and a thirst for growth, we can all journey towards mastery and lasting achievement.
Mentioned on the Show:Connect with Team Dklutr:
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Hot take: when there’s a cat or a dog on a TikTok video, Instagram reel, or any social media post, chances are that piece of content is going to garner millions of views, likes, and engagement. It’s the irresistible cuteness that we simply can’t escape!
knucklebumpfarms Tiktok Chicken Wars 😂 More Chicken Wars 🐔
But what about the rest of us who can’t rely (solely) on animal posts to trend or let alone be seen on social? What can we do?
There's always room to put a fresh spin on things and give your content a cool makeover to stand out and connect better with your audience on social media.
Now, if you're sitting there scratching your head, wondering what on earth to post next, don't sweat it. We've got your back. We know that dreaded feeling of being totally stuck in a content rut. But fear not, because we've got a few *suitable* suggestions that might just shake those creative cobwebs loose.
Mentioned on the Show:Connect with Team Dklutr:
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We’ve grown this business and turned it from a single VA working in the gig economy to an actual, full-fledged, fully registered agency. About 95% or 98% of our business has been through referral and continues to grow till this day.
Sure, there’s a seasonality in our business - but almost every business does. So how do we manage to scale our business, not just by number of clients but by expanding our offerings? These four building blocks certainly helped!Connect with Team Dklutr:
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Anne and Carl are self-confessed bookworms and self-help enthusiasts. This episode dives deep into how the principles from "Atomic Habits" or any other self-help gem should be put into action.
It's time to rewrite the script of your life, one habit at a time.
How did you find this book? Did the principles work for you? Was it life-changing? If not, do you want another go at it?Connect with Team Dklutr:
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Hey there, fellow list lovers and Marie Kondo-ists of processes & workflows! If you're the kind of person who gets a thrill from checking things off your to-do list, then get ready for some serious app and tool talk.
ClickUpAsanaNotionTodoistMonday.comTrello
Let's dive into the wonderful world of project management. It's like having a superhero sidekick for businesses, no matter how big or small. And for small businesses, it's like adding a sprinkle of magic to your operations, bringing structure and clarity to the chaos.
Get ready to level up your productivity with these amazing tools so you can enjoy work without the overwhelm.
Mentioned on the Show:Connect with Team Dklutr:
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We get it, math and numbers can scare people off, and nobody wants to feel like just a faceless number or statistic.
But if you're willing to give it a chance, analytics can unlock a whole new level of understanding about your audience. In the marketing realm, this is huge.
It's like having a superpower to peek inside the minds of your followers, connections, or subscribers. You'll discover their likes, dislikes, and how they engage with your content.
Consider it as having your very own crystal ball for online success. Once you embrace the magic of analytics, you'll wonder how you ever got by without it.Connect with Team Dklutr:
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As a virtual assistant, my journey has been filled with valuable lessons that have shaped me both personally and professionally. Working remotely has its unique challenges and opportunities, and throughout my experience, I gained insights that have been highly impactful and enlightening for me. I felt that I have grown more since then and put up a podcasting team with my husband and another partner, which eventually became this digital marketing agency.
I hope these five lessons can give you the confidence you need to take on your role in the career path you’ve chosen.
Cheering you on and crossing our fingers for the best!
Xoxo,
AnneConnect with Team Dklutr:
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Engaging on social media is super important for building an authentic and loyal following, and here’s why:
Adam Rose
✅ Spark connections with your niche
✅ Showcase your authentic self
✅ Make them feel they're part of a supportive community
✅ Create a lively conversation where everyone has a voice
✅ Amplify your content by sharing, liking, and commenting
Groove with your followers. Have a laugh together. And create lasting connections. By combining effort + authenticity, you can foster a loyal following. And the best part is you become more than just a content provider; you become a real human being who's interested in their thoughts, opinions, and experiences. People love being heard, and they'll reward you with their unwavering loyalty!
Mentioned on the show:Connect with Team Dklutr:
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An armada is a fleet of ships that is sent out to conquer. In short, it gets the job done.
And that’s precisely what Team Dklutr is. They set sail to unchartered waters, find land, plant their flag, and the rest is history.
Symbolism aside, this episode zeroes in on why it’s important to create a team that’s both creative and efficient, especially when you’re in the digital marketing industry.
Listen to Anne and Carl rave about the diverse range of talent the team has that contributes to innovative problem-solving and streamlined productivity.Connect with Team Dklutr:
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Ever feel like you’re creating content just for the sake of it? Are you dreading going on social media or making your digital stamp across different platforms?
We hear yah.
That’s why we’re on a mission along with our clients to create mindful content, all while being intentional about the content we consume ourselves.
We’re strong believers that finding our true passion and aligning it with a greater purpose will always produce something that betters the world around us.
Would you join us in our cause?Connect with Team Dklutr:
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Being part of a collective, whether it's a dynamic team, a creative agency, a small group, or a flourishing small business, takes us to a whole new level of thinking. We're not just individuals, but a force united by a common purpose.
Let's take a moment to appreciate the magic of community knowledge. It’s been hugely impactful in shaping our journey and continues to do so as we thrive in this industry.
The beauty lies in our strong support network. It's like having a superhero squad that uplifts and carries each other through challenges, paving the way for us to be the absolute best for our clients.
We believe that the tighter the pack, the more remarkable our effectiveness and efficiency become for our clients. It's the undeniable power of the collective, where we support, uplift, and succeed together.
What’s your collaboration story? Do you work better alone or play well with others?Connect with Team Dklutr:
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Ah, that dreaded moment when inspiration seems to be playing hide-and-seek, no matter how hard we prepare ourselves. Also known as the evil “writer’s block!” We go through our routines, mentally psyching ourselves up or setting up our surroundings to create the perfect writing atmosphere. Yet, sometimes it feels like the elusive writing bug is simply refusing to take a nibble.
Let's face it, when that burst of inspiration fails to make an appearance, we may find ourselves in a pickle. It's like a game of words gone awry, leaving us staring at a blank page with a twinge of frustration, or in Anne’s own words, the bane of her existence!
But fear not - writer's block is a common foe. Whether you're a seasoned wordsmith or simply have a writing role as part of your job description, we've got your back. Let’s unravel some simple and quick fixes to reignite that creative flow.Connect with Team Dklutr:
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