Episodes
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What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations.
In this episode, you’ll learn things about:
What being a B Corp-certified company means for us How The Good came up with our core valuesHow our core values affect the direction of the company and its employeesWhy EOS was a good fit for us and how it helped us implement the core valuesLearn more about Jon and Natalie here
Connect with Jon and Natalie on LinkedInFollow Jon on TwitterCheck out The Good’s blogWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com. -
Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a better and lasting relationship with them.
In this episode, you'll learn:
How to tailor customer support strategies based on your audienceWhy it is important to create a personalized experience for your customersHow other brands are using customer support as a differentiator vs as a tool just for handling ticketsHow to turn negative experiences into positive ones through great customer support setupIf you're interested in increasing your efficiency and providing the best support for your customers, then this episode is for you.
Learn more and Nicole and her resources here:
Connect with Nicole on LinkedInFollow Nicole on TwitterReach out to her via emailWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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Missing episodes?
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Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content.
We also discuss flows versus broadcast emails, Lexie’s tips on copywriting, different types of email flow you can focus on, and the importance of personalization.
In this episode, you’ll also learn:
How post-flow and pop-up quizzes help with personalization and shipping concerns Why audits are important in correcting and optimizing automated flows and triggersWhy you need to dedicate time and effort to set up your automated flowsHow to do pop-ups correctly so they’re helpful instead of annoyingLearn more about Lexie and her resources here
Connect with Lexie on LinkedInFollow Lexie on TwitterSay hello and reach out through her emailWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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In this special edition episode, we’re joined for a Q&A by The Good’s very own Jon MacDonald and Natalie Thomas. Our questions have been sent in by some of our followers, and we’re taking time to sit down and answer them.
We discuss the latest news and trends in ecommerce and CRO, what’s been working for us at The Good, and what the shift to working remotely has been like for us. This week’s episode also covers a lot about our experience over the years, the changes we’ve gone through and the leadership style at the company.
In this episode, you’ll learn things about:
What the current state of ecommerce looks like after the pandemicHow remote work is working for us What automations have helped in improving our workflowsWhat marketing secrets are helping our blog rank well on GoogleLearn more about Jon and Natalie here
Connect with Jon and Natalie on LinkedInFollow Jon on TwitterCheck out The Good’s blogWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com. -
In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate is responsible for making sure WheelerShip achieves their goals of providing affordable and quality solutions to drivers that get them back on the road, fast.
We talk about the biggest challenges they’ve faced including how they navigated the lockdown and the supply chain issues caused by the pandemic. Kate also shares the importance of data and how it helps her team make the right business decisions.
In this episode, you'll learn about things like:
How WheelerShip navigated the challenges brought on by the pandemicWhy data is crucial in decision-making and inventory managementHow to manage your products on different platforms or channels Why social proof works and how it can help when you have new customersSo, if you're interested in learning about data-driven decision-making, avoiding channel conflict, and the power of social proof when it comes to getting new customers to trust you, then this episode is for you.
Connect with Kate on LinkedInReach out to her via email
Learn more and Kate and her resources here:Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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In this episode, we talk to Dave about the best practices when it comes to email marketing and how he has helped some brands with abandoned cart recovery. Most merchants are worried that by using email marketing, they may annoy their customers rather than encourage them to buy products. Dave discusses some tips on how to create sophisticated and tasteful emails for your marketing strategy.
In this episode, you’ll learn things about:
What has changed with email marketing and the market itself throughout the years The difference between building relationships with customers and spamming customers How to apply the “Ladder of Emails” concepts to your marketing strategyWhat other brands are doing to innovate email marketingLearn more about Dave and his resources here
Connect with Dave on LinkedInFollow Dave on TwitterCheck out Dave’s blog View a demo on RecaptureWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience growth and session growth on the plus and retail blogs. We talk about putting together content marketing strategies for ecommerce brands, how to build a team and everything else you need to get started with your own content marketing strategy.
Team structure, roles and budget for content marketing strategyPrivacy concerns and cost per acquisition - investment in content marketingDistributing content efforts across TOFU/MOFU/BOFU for new brandsWriting articles that will rank and drive trafficMinimum viable SEO for startups
In this episode, you'll learn about:So if you are interested in learning more about content marketing and SEO, then this episode is for you.
Visit the Shopify websiteListen to Kameron’s interview with Amanda NatividadFollow Kameron on TwitterConnect with Kameron on LinkedIn
Learn more about Kameron and her resources here:Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences.
The business value of real-time human interaction for a better customer experienceThe power of personalized cart recoveryCartloop as a relationship management tool for brandsTreating abandoned carts as an opportunity to understand shoppers intentCartloop client success stories and case studiesQualities of a great customer relationship agents and how to find one
In this episode, you'll learn about:So if you are interested in learning more about driving revenue using real-time customer support for your brand with limited budget, then this episode is for you.
Visit the Cartloop websiteListen to The Growth Theory Podcast by CartloopTry the Cartloop SMS Marketing app for freeFollow Lisa on TwitterConnect with Lisa on LinkedIn
Learn more about Lisa and her resources here:Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that elusive $1:$40 ROI. We talk about the value of a well-written and well-planned email workflows that is often overlooked by most ecommerce brands.
Leveraging evergreen workflows/sequences to drive significant revenueThe relationship between SaaS and ecommerceWhat are people in SaaS doing with their subscription strategyNikki’s Sequence Test Drive email strategyEmail marketing missed opportunities by brands
In this episode, you'll learn about:So if you are interested in writing effective emails to drive revenue for your brand, then this episode is for you.
Visit Nikki’s websiteGrab Nikki’s Re-engagement Playbook and Ecomm PlaybooksSubscribe to Nikki’s actionable email insightsFollow Nikki on TwitterConnect with Nikki on LinkedIn
Learn more about Nikki and her resources here:Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon and has a background in fashion, manufacturing and design. We talk about how the company tackles wasteful clothing manufacturing practices by using 3D printing technology to produce personalized jeans.
Why Beth leaped into entrepreneurship from academiaHow 3D printing technology revolutionize traditional clothing productionHow to find out if there’s demand for the productThe process of planning and executing product launch strategyThe What, Who and How in getting the product to market
In this episode, you'll learn about:So if you are interested in all-things sustainable fashion, then this episode is for you.
Visit the unspun websiteVisit Beth’s personal websiteFollow Beth on TwitterConnect with Beth on LinkedIn
Learn more about Beth and her resources here:Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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In this episode of The Ecommerce Insights Show, we sit down with Dylan Kelley, Founder and CEO of Wavebreak, a boutique agency specializing in SMS and email marketing. We talk about the right way ecommerce brands should use email and SMS marketing. We also dive into brand building, email marketing segmentation and personalization with real examples from the industry.
What are the benefits of SMS marketingStrategizing for a small business vs a big businessPrioritizing your marketing budget and figuring out where & what to spendHow SMS fits in the marketing strategy, and the role of an email marketing manager (how the two platforms work together)
In this episode, you'll learn about:So if you are interested in learning the best ways to use SMS and email marketing, then this episode is for you.
Visit the Wavebreak websiteFollow Dylan on TwitterConnect with Dylan on LinkedInListen to the Wavebreak Podcast
Learn more about Dylan and his resources here:Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximize growth for Direct-to-Consumer businesses.
What is the relationship between email and SMSHow to use email and SMS in your marketing strategyThe best tools and applications for email and SMS marketingThe best way to put together an Ecommerce workflow that performs wellWhat you should and should not do when it comes to email and SMS marketing
In this episode, you'll learn about:So if you are interested in customer retention strategies for Ecommerce brands, then this episode is for you.
Visit the Aisling Organic Cosmetics websiteFollow Joanne on Twitter and TikTokConnect with Joanne on LinkedIn
Learn more about Joanne and her resources here:Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com. -
In this episode of The Ecommerce Insights Show, we interview Chase Dimond, Co-founder of Boundless Labs, and a top ecommerce email marketer who to-date has sent over 1 billion emails resulting in $75+ million in email attributable revenue.
During the interview, we cover topics like:
What are the most common mistakes and misconceptions about email marketingWhat are the best ways to grow an email listHow to make sure that your emails are readWhat email workflow works best for ecommerce brandsSo if you are interested in maximizing your ecommerce email marketing strategies, then this episode is for you.
Visit Chase’s personal websiteVisit the Boundless Labs websiteSubscribe to Chase’s newsletterSign up to Chase’s Ecommerce Email Marketing CourseFollow Chase on Twitter and InstagramConnect with Chase on LinkedInCheck out Chase’s YouTube channel
Learn more about Chase and his resources here:
Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com. -
In this episode of The Ecommerce Insights Show, we interviewed Erik Jacobson, CEO and founder of Lemonpie, a podcast PR and production agency that helps brands grow through podcasting.
During the episode, we cover topics like:
On-demand audio is changing and how it is affecting the media landscapeHow does a business benefit from having a podcastWays to get started with podcastingUnique ways to approach your podcastSo if you’re interested in getting some valuable podcasting tips from a podcasting expert who’s team has helped brands like Freshbooks and HubSpot successfully grow their podcasts, this episode is for you.
Learn more about Eric and his resources here:
Visit the Lemonpie websiteCheck out what Hatch is all aboutSign up to Eric’s podcasting course Podcast In A WeekListen to his podcast Brands That PodcastFollow Eric on TwitterConnect with Eric on LinkedIn -
In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days.
With over a decade of experience in the laser-focused world of ecommerce product page design, Rishi shared a treasure trove of ideas during our conversation. In the episode we talked about writing your copy based on nine buyer psychology themes, which Rishi outlines in detail here.
During the episode we cover topics like:
What makes a winning product detail page designWhether or not discounting is a good strategy on your product pageRishi’s framework for crafting product stories rather than product descriptionsHow to differentiate your product and the page it lives onA case study where personalization resulted in a 30.56% conversion liftSo if you’re interested in improving the conversion rate on your product pages and learning how to do it, then this is the episode for you.
Learn more about Rishi and Frictionless Commerce:
Connect with Rishi on LinkedInSign up for his newsletterVisit the Frictionless Commerce website -
When a prospective client decided not to sign on with us, it's often because they have decided to tackle the "quick fixes" or "low hanging fruit" on their own, and then come back to work with us on the more complicated issues.
While this can save you money in the short-term, it often ends up holding your business back and, in some cases, causing more problems. It's not uncommon for brands to try the "do it yourself" approach for a month or two and then come back to us looking for help, because they aren't seeing results or they've unintentionally made things worse.
In this episode, we talk about the downside of DIY conversion optimization and suggest an alternative approach that can help protect both your budget and your long-term business performance.
Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week. -
Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands.
A good product description doesn't just describe your product, its features, and its specifications. It qualifies customers and helps the best ones immediately know that your product can meet their needs, which leads to higher conversions and lower returns.
In this episode, we go into more detail about what the best product descriptions have in common, and provide you with a framework for refreshing your own product descriptions to improve their sales performance.
Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week. -
In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software companies that power them.
We talk about content marketing as a long-term investment and a highly effective customer acquisition channel. It may not have the immediate ROI of paid advertising or influencer marketing, but it can have significantly higher returns over time if you're willing to put in the effort up front and have the patience to wait for the tipping point.
In this episode, you'll learn about things like:
The business value of content marketing (and how it stacks up against alternatives)What separates "good enough" content from "best in class" material (with real-world examples)How to put together your content strategy and establish your processesHow to efficiently find, onboard, and work with freelance writers to execute your strategySo, if you're interested in learning about how to add content marketing to your current marketing strategy or how to build a content marketing team that can support your efforts to make content an effective lead generation channel, then this is the episode for you.
Learn more and Kaleigh and her resources here:
Visit Kaleigh's personal websitePurchase Kaleigh's Content Marketing Starter KitSubscribe to Kaleigh's newsletterFollow Kaleigh on TwitterWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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In this episode, we talk to Samar Owais, an email marketing strategist and copywriter focused on serving ecommerce clients.
We talk about the important role that email marketing plays in ecommerce growth, as well as Samar's best advice for making sure that email becomes one of your highest-performing sales channels. She has plenty of real-world examples from her experience boosting overall revenue and revenue share for her clients.
So, if you're interested in learning about how to build a customer-centric email marketing strategy that not only grows your audience, but also presents subscribers with relevant product recommendations in a way that respects their inbox, then you'll want to listen to this.
Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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If you are seriously considering conversion optimization as part of your ecommerce growth strategy, you will quickly learn that having a good hypothesis is a critical part of any successful test.
A good hypothesis will ensure that you are running a test for a valid reason, not just a guess or a hunch. It also makes your testing approach much more scientific, which gives you more confidence that the results you get from your test are results you can be confident in.
At The Good, we believe a strong hypothesis should do three things...
Respond to an established challenge.Propose a specific solution. State the assumed and measurable impact.If your hypothesis doesn't address each of these elements, you put yourself at risk for heading down the wrong path or wasting time running tests that don't help you make a confident decision, because of inaccurate or incomplete data.
In this episode, we go into more detail about why we have identified these three must-have components of testing hypotheses, and how you can make sure that your internal tests satisfy each of these requirements.
Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week. - Show more
