Episodes
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E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter.
As well as the pricing experiments the entrepreneur ran, marketing experiments, the messaging that had the biggest immediate financial impact, and all the lessons gained throughout the person’s journey.
The author goes deep - this is a good one.
Recorded from the Warsaw Chopin Airport as I wait for my flight.
Read the original article on Indie Hackers: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI
Read Steve Jobs’ iPhone apology letter: https://web.archive.org/web/20070908223628/http://www.apple.com/hotnews/openiphoneletter/
00:00 Introduction
00:06 The Two Info Products: AWS and Twitter
00:51 The Biggest Challenge for Information Products
01:03 Building an Audience
01:53 Correlating Audience Growth and Sales
04:25 AWS Product Performance Insights
04:54 Twitter Product Performance Insights
07:00 Pricing Strategies and Lessons Learned
08:11 Steve Jobs' iPhone Apology
14:39 Marketing Experiments and Ad Campaigns
15:54 Top Performing Sales Sources
17:39 Final ThoughtsThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#indiehackers #entrepreneurship #buildinpublic #digitalmarketing
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E442: How to have more pictures of you or your company appear on Google Images.
This video is especially applicable for people, where there can be lots of other people who have your name.
Brand names are easier because they tend to be more unique.
If you want to control the narrative of your brand, which people experience when looking you up on Google Images, this episode is for you.
The beautiful thing: it doesn’t even have to be that much work.
00:00 Crafting Your Google Image Narrative
00:48 Personal Experiment with Google Images
01:46 Challenges in Image SEO
03:14 How to Improve Image SEO
03:40 Using Social Media and Podcasts for Image SEO
04:31 Optimizing Social Media for Image SEO
05:30 Reddit and Directories for Image SEO
07:53 Image SEO for Brands vs. Individuals
09:52 Future PlansThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #imageseo #digitalmarketing #searchengineoptimization
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Missing episodes?
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E441: A close friend had one of his best-performing 𝕏 posts of all time. But he didn’t consider going deep into the subject.
However he should have. The subject matter was highly validated.
This podcast is about all the ways in which a well-performing 𝕏 post can be the gift that keeps on giving.
How to turn tweets / 𝕏 posts into well-performing:
- Podcasts
- LinkedIn Posts
- TikToks
- IG Reels
- Lots moreDon’t leave that juicy visibility on the table.
00:00 The Dating Coach's Strategy
00:38 Building a Personal Brand on 𝕏
02:32 Properly Using Viral Content for Growth
05:03 The Google Domain Story
09:01 When the World Was Mesmerized With AI Content
10:56 Content About the TwitterX Ads Glitch
16:21 Personal ReflectionsThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#contentmarketing #socialmediamarketing #digitalmarketing #twitter
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E440: Hope everybody stays safe out there.
This episode is about dedication to consistency.
00:00 Unexpected Trip to Warsaw
00:34 Floods in Central Europe
02:29 Thoughts About Consistency
04:57 Nervous Anticipation in the City
06:48 Final ThoughtsThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#consistency #socialmediamarketing #personalbranding #digitalmarketing
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E439: The GPT-based Chrome Extension in this episode ranked on Google for 213,000+ keywords on Google (2,200 rankings in positions 1-3) with a site that was well under one year old.
No 301-redirects. No acquisitions. Normal SEO, heavily augmented with programmatic AI pages.
Then, during the panic of Google penalizing AI sites in early 2024, this site completely scrapped all its AI pages.
Then… it brought them back.
And now, nearly two years after the website was created, it ranks for a fraction of the keywords it once ranked for - likely because of Google’s March 2024 update and due to the website being harmed by scrapping so many previous pages.
This is an epic SEO story with ups, downs, and lessons.
The article: https://edwardsturm.com/articles/this-website-didnt-exist-one-year-ago-remarkable-seo-story/
The Berghain Techno playlist: https://open.spotify.com/playlist/2B8zE3BZbKV9x97KOJ4y75?si=d6aa588608a44c43
00:00 Introduction to a Crazy SEO Discovery
00:54 The Mysterious Rise of Eightify
02:50 Unveiling Eightify’s SEO Strategy
06:07 The Ouroboros Effect and AI Risks
08:57 Eightify’s Downfall and Lessons Learned
11:23 RecommendationsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #programmaticseo #searchengineoptimization #aiseo
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E438: A press release SEO experiment ten years ago directly refutes a top Google representative’s claim that they do not work.
And my experiences sending out many press releases. The last one I sent out was April 2022. All of my experiences were positive.
And alternatives to press releases if sending out out is over budget.
Read the press release SEO experiment: https://seosherpa.com/seo-experiments/
How to launch on Product Hunt (as described in the episode): https://edwardsturm.com/articles/product-hunt-results/
00:00 Intro to the SEO Experiment
00:22 Who Is Matt Cutts in SEO
00:51 The Press Release SEO Experiment
02:36 Personal Experiences with Press Releases
03:57 SEO Benefits of Press Releases
06:48 Alternatives to Press Releases for SEO
08:38 Creative Backlink Strategies
11:38 MicroSaaSes for SEO
14:30 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #digitalmarketing #linkbuilding #backlinks
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E437: This is what I learned about networking while going to NYC technology and business events every night for three years.
It’s a list of the most impactful things to do to create a web of relationships that will give you a consistent stream of awareness and referrals with little further lead generation.
If you want to get good at networking so that you can make:
- Sales
- Allies
- FriendsThis episode is for you.
Original cheat sheet document: https://edwardsturm.com/articles/three-year-networking-experiment/
00:00 Introduction
00:35 My Journey Networking
03:05 Changing My Approach to Networking
04:12 Practical Networking Tips
06:30 Building Strong Relationships
09:21 Maximizing Networking Opportunities
12:27 Final ThoughtsThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#networking #networkingtips #sales #howtowinfriendsandinfluencepeople
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E436: For those saying SEO is dead… NerdWallet’s revenue is up 25% year over year, with SEO making up 76% of visitors to its site. "According to Semrush, NerdWallet's search traffic is close to as high as it's ever been."
NerdWallet’s search traffic is up 38% over the last two years despite ChatGPT being released in December 2022.
NerdWallet’s secret? Updating its pages. More in the episode.
Research from https://detailed.com/q4/ - which is an excellent SEO resource.
00:00 Introduction
00:19 NerdWallet's Impressive Growth
01:23 Google's Credit Card Test
02:05 Regularly Updating Content for SEO
03:41 Practical Ways to Keep Content Fresh
06:45 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #digitalmarketing #searchengineoptimization #seosuccess
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E435: A thread on the Entrepreneur subreddit today:
1. How a company repeatedly games Reddit by buying upvotes to product recommendation lists where their product is discreetly nestled into the list.
2. How a Redditor tries to expose them.
3. How that Redditor is then downvoted into oblivion and their comments hidden.
4. How the company buys comments to further hide the Redditor trying to expose them.
5. How this is super common nowadays and how it’s done.Reddit is really a war zone.
00:00 Reddit Manipulation
00:47 Analyzing the Suspicious Reddit Post
01:11 Investigating the Supposed Marketing Hacks
02:09 Uncovering the Deception
04:09 Community Reactions and Further Evidence
08:01 Exactly How People Game Reddit
11:22 Final Remarks#digitalmarketing #redditmarketing #blackhat #socialmediamarketing
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E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram.
First, he gives an overview of who he is and what he’s doing.
Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy.
After, he recommends to various Instagram creators how they can monetize their audiences.
He answers questions about how much he spends on paid advertising, and what to do if you have a faceless account.
This is a good one.
See the Reddit thread here: https://www.reddit.com/r/InstagramMarketing/comments/1fd2cks/i_made_43248350_from_social_media_marketing_922/
00:00 Introduction
01:06 Making Hundreds of Thousands of Dollars as an Urban Farming Influencer
02:22 Operational Details
04:54 Monetization Strategies for Creators
09:14 Instagram Paid Advertising Insights
12:36 Wrap-UpThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#instagrammarketing #socialmediamarketing #personalbranding #digitalmarketing
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E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and renamed the station, “The Samsung Galaxy Station.” They also bought out all the ad space in the station.
People had to walk through nonstop ads of Samsung devices to get to the new Apple Store.
Next, we look at Burger King’s viral Moldy Whopper Campaign. Burger King made videos and an image of a Whopper decomposing for 30 days and getting super moldy.
Then Burger King put enough ad budget behind this to get 8.4 billion impressions on their moldy Whopper. You won’t believe what the sales outcome was.
Finally, we look at a big marketing fail.
Fiji Water said, “The label says Fiji because it’s not bottled in Cleveland.” Well, the city of Cleveland was offended by this so they did some tests. They found Fiji water contained 6.3 micrograms of arsenic per liter, whereas Cleveland tap water, which was also tastier and better for the environment, had no arsenic.
And throughout all of these, we look at their low-cost/no-cost alternatives that any company can do. SEO. Build in Public. And benevolent social media marketing.
This is a good one. You’re going to enjoy it.
00:00 Apple's Grand Opening in Malaysia
00:09 Samsung's Clever Response
00:42 The Samsung Galaxy Station
01:17 Apple's Controversial 'Crush' Ad
02:10 SEO Tactics for Competing with Big Brands
05:31 Burger King's Moldy Whopper Campaign
06:53 Authenticity in Marketing
11:04 Fiji Water's Marketing Fail
14:45 Final ThoughtsThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#digitalmarketing
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E432: There’s a belief in SEO that backlinks from websites, and especially from pages, that link out to thousands of other sites, are not enough to do anything.
“This page gives so many algorithmic votes of confidence (aka SEO backlinks) that they stop mattering,” the theory goes.
But is this true?
This experiment tests this and turns back results that are directly actionable.
00:00 Backlinks from Webpages with Thousands of Links Work
01:15 SEO Link Building 101 and Backlinks
03:10 The PageRank Split Test Explained
04:52 Real-World Application and Results
06:14 Manipulating Language Around Backlinks
07:41 Creative Ways to Get Backlinks
08:11 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #linkbuilding #searchengineoptimization #backlinks
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E431: This is the true story of when Google forgot to renew its domain name, Google.com, and somebody purchased it and literally owned it.
That somebody is Sanmay Ved, and he wrote this article on what went down:
https://www.linkedin.com/pulse/i-purchased-domain-googlecom-via-google-domains-sanmay-ved/
Then the Verge reported on the amount paid to him by Google:
https://www.theverge.com/2016/1/29/10868404/google-reveals-how-much-it-paid-the-guy-who-bought-google-com
“Sanmay Ved somehow managed to purchase ‘google.com’ from Google Domains when the company apparently forgot to renew its domain name.” -The Verge.
00:00 The True Story of Buying Google.com
00:44 Sanmay Ved Who Purchased Google
01:39 How It Happened
07:32 The Aftermath and Donation
10:05 ConclusionThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#digitalmarketing
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E430: This is a crazy hack for increasing SEO backlinks and brand awareness.
All the time Meetup organizers step down. By doing what’s described in this podcast you can get notified when this happens so you can take over the abandoned meetup that the organizer worked hard to build.
It’s now your meetup.
Then, with this meetup, you can increase backlinks, brand authority, and even an email list… from anywhere in the world.
You don’t even need to attend the events.
Crazy hack.
00:00 Getting Backlinks with Events
00:50 Taking Over Abandoned Meetup Groups
03:59 Branding Groups
05:42 Advanced Link Building Strategies
07:47 Growing the Meetup and Brand
09:02 Finding and Co-Hosting Events
10:03 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#linkbuilding #searchengineoptimization #digitalmarketing #seo
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E429: A common question I get is, “I have this idea. I’m not sure it could work. I’m passionate about it, though. Really passionate, in fact. Do you think it could work?”
I received this question from my landlord just today.
I also received a variation of it from somebody I was with yesterday.
If you’re not sure your idea could work, this is my response.
00:00 IA Question from My Host
00:37 My Social Media Strategy
01:50 Success Stories
03:10 Persistence
04:41 Social Media Challenges
10:28 Aspiring Content Creators
11:57 The U.S. vs. European Markets
14:03 The Best Time to Be AliveThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#digitalmarketing
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E428: Reddit is making changes that make Parasite SEO harder, but not yet impossible. Here’s what is happening.
And the ways Google has made LinkedIn Parasite SEO more competitive.
Plus, is there an actually good way to engage in blackhat digital marketing? What’s suggested in this pod might actually be it.
00:00 Introduction - Parasite SEO Crackdown
01:13 How Parasite SEO Works on Reddit
02:10 Changes in Parasite SEO
03:13 Reddit's New Moderation Policies
05:27 Parasite SEO on Other Platforms
06:21 Sustainable Black Hat Strategies
08:09 Final Thoughts#parasiteseo #blackhatseo #seo #searchengineoptimization
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E427: 5 examples of apps people cooked up with Cursor - the most hyped AI code editor. 8-year-olds are even making apps with Cursor!
This tool is a game changer for people with marketing savvy.
It becomes even cheaper to make a MicroSaaS and to make linkable assets.
Build backlinks or create a product you can market with SEO and social media, and profit from.
00:00 Late Night Discovery
00:30 5 Examples
02:01 Backlinks With Remove BG
03:08 Leveraging Cursor
07:21 Marketing
09:07 Building a Brand
11:06 Case Study: BestReasonsWhy.com
13:01 Final ThoughtsThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#ai #seo #digitalmarketing
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E426: How to rank 1 on Google if you’re stuck ranking within the top 10.
The common mistakes that keep a page at positions 5-10 instead of the #1 spot.
If you are on page 1 of Google, but you can’t get to the number 1 spot, this podcast will tell you what to do.
Recorded from the Grand Hotel Vilnius, in Lithuania.
Answering https://www.reddit.com/r/SEO/comments/1f7sz49/all_pages_are_ranking_in_top_10_but_stuck_how_to/
00:00 Stuck on Google's First Page
00:52 Understanding the Problem
01:35 On-Page SEO Optimization
03:19 Intent and CTR
07:38 Advanced Techniques and Link Building
10:18 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #searchengineoptimization #digitalmarketing #growthmarketing
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E425: People commonly overestimate backlinks and anchor text while underestimating the language that appears around your brand name.
With proper language associated with your brand and website, you can rank #1 for many great keywords.
Here’s what to do to achieve this, especially if you have a new site.
00:00 Off-Site Signals
00:17 Looking at Existing Rankings
01:10 Technical SEO Basics
02:33 Creating Targeted Pages
04:37 Off-Site Language Hacks
05:39 ConclusionThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #searchengineoptimization #digitalmarketing #linkbuilding
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E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but how it actually works.
Revisiting the Leak months later, these are 7 of the most notable takeaways.
Seven things that Google measures that will affect your search engine optimization efforts.
A few of these might surprise you.
Read the original post here: https://www.wordstream.com/blog/google-algorithm-documents-leak
00:00 Intro to the Google Leak
01:31 Domain Authority
04:12 Clicks and Engagement
06:03 The Backstory of the Google Leak
07:32 Content Freshness
09:47 Change History
12:36 Originality
13:28 Site Size and Age
15:42 Chrome Data
16:59 Final Thoughts#seo #searchengineoptimization #googleapileak #digitalmarketing
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