Episodes
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In part 2 of this Pulse Check series, hosts Dr. Cody Nielsen and Dr. Tomika Ferguson are joined by Kevin McDonald of University of Virginia to discuss:
Your effectiveness as a leader is negatively impacted when you neglect self-care.Leaders must be confident in their abilities without being intoxicated by the authority and influence of their position, especially in the face of personal fear, campus conflict, and external pressures.Executive leadership carries personal risk and responsibility, necessitating reflection on personal obligations, courage, and lifestyle changes to increase effectiveness.Gratefulness and servant leadership can affirm one’s motivations for leadership amid challenging circumstances and professional transitions.Guest Name: Kevin McDonald, Vice President for Diversity, Equity, Inclusion, and Community Partnerships, University of Virginia
Guest LinkedIn: linkedin.com/in/drkevinmcdonald
Guest Bio: Today our Guest is Dr. Kevin McDonald. Kevin McDonald is the University of Virginia’s Vice President for Diversity, Equity, Inclusion, and Community Partnerships. He joined UVA after serving as the chief diversity officer and vice chancellor for inclusion, diversity, and equity at the University of Missouri System and the University of Missouri – Columbia. While at At Missouri, McDonald established its first diversity strategic plan that was integrated within the UM system’s overall strategic plan,
Prior to the University of Missouri System and Flagship campus, McDonald held positions at several other universities, including as vice president and associate provost for diversity, equity, and inclusion at Rochester Institute of Technology, Vice President for equity and inclusion at Virginia Tech, as associate director for compliance and conflict resolution at Johns Hopkins University, and as campus compliance officer at the University of Maryland, College Park.
Prior to his work in higher education, McDonald worked for the U.S. Department of Justice and for Network Solutions, Inc.
McDonald holds a law degree from The Ohio State University and a doctoral degree in higher education leadership from the University of Rochester. He received his undergraduate degree in psychology from Andrews University in Berrien Springs, Michigan.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this episode of The Pulse, Mallory chats with Mike Morland, Director of Communications and Marketing in the Office of Diversity, Equity, and Inclusion at the University of Michigan. Mike shares insights about his role, the impact of the innovative Wolverine Pathways program, and the importance of storytelling and data in advancing DEI initiatives. Learn how U of M’s efforts are making higher education more accessible and the strategies small teams can use to drive significant change.
Guest Name: Mike Morland, Director of Communications and Marketing, Office of Diversity, Equity, and Inclusion, University of Michigan
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikemorland/
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Missing episodes?
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Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.
Connect with Sara on LinkedIn: https://www.linkedin.com/in/wallacesara/
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Live from the EduWeb Summit, Mallory chats with Christina Inge, founder of ThoughtLight and an instructor at Brandei University and Harvard University. Christina shares her insights on the growing sophistication of AI in marketing, the importance of embracing this technology, and how it can enhance productivity and creativity. She also discusses her upcoming course on AI and marketing at Harvard, offering practical advice for marketers at all levels.
Connect with Christina on LinkedIn: https://www.linkedin.com/in/christinainge/
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this episode of The Pulse, Mallory speaks with Rebecka Hall, Director of Web Innovation and Strategy at ODUGlobal, live from the eduWeb Summit. Rebecka shares her expertise on creating compelling and effective program pages for higher education institutions. They explore the critical elements of program pages, strategies for SEO optimization, and the importance of cross-campus collaboration.
Key TakeawaysCritical Components: Essential elements of a successful program page include clear job outcomes, services offered, alumni success stories, and institutional support.SEO Strategy: Integrating SEO at the ground level and creating evergreen content are key to making program pages findable.Cross-Campus Collaboration: Building strong partnerships with various departments, including provosts, faculty, and marketing teams, is crucial for developing comprehensive program pages.ROI Focus: Emphasizing the return on investment for students, such as future job prospects and alumni networks, helps in making the content relatable and authentic.Ecosystem Approach: Creating an interconnected ecosystem of program pages, service pages, and authoritative information enhances user experience and supports SEO efforts.Use of AI: Leveraging AI-driven technology, like BrightEdge Autopilot, can help recommend additional relevant programs and optimize page content effectively.Connect with Rebecka on LinkedIn: https://www.linkedin.com/in/rebecka-hall/
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Join Mallory and Seth as they channel their betting spirit into predicting the future winners of higher education. This episode highlights standout institutions and leaders poised to shape the future, including Lincoln Education Services, Forsyth Tech Community College, Dr. Michael Thomas, and CMO Michael Bettersworth. Get ready for an inspiring discussion on innovative strategies and bold leadership driving success in higher ed.
Related Links:
Webinar: Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth Tech
Connect with Michael Bettersworth on LinkedIn
Listen to Michael Bettersworth’s recent Enrollify interview
Learn about Dr. Michael Thomas
Information on Lincoln Education Services
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Welcome to the debut episode of this new Pulse Check series, "After Further Consideration," a DEI-focused series where hosts Dr. Cody Nielsen and Dr. Tomika Ferguson invite experienced change leaders both within and beyond higher education into conversations focused on responsive leadership, addressing campus crises, navigating institutional shifts, and fostering sustainable change all through the lens of equity and inclusion.
Key Takeaways from Part 1:
Over the past three decades, the role of the college president has transformed dramatically, necessitating extended tenures to lead impactful change in higher education. Leaders must decisively affirm their commitments to equity and inclusion to reshape the institutional culture despite opposition. Becoming an equity leader demands a sustained, long-term commitment. Prioritizing self-care is essential for leaders to prevent burnout. While shifting to an inclusive institutional culture requires buy-in from faculty, trustees, administrators, alumni, and students, it demands unwavering leadership from the president.Guest Name: Pat McGuire
Guest LinkedIn: linkedin.com/in/patricia-mcguire-4b291510
Guets Bio: Patricia McGuire has been president of Trinity since 1989. Previously, she was the assistant dean for development and external affairs at Georgetown University Law Center where she was also an adjunct professor of law. She began her career after law school as the project director for the Street Law clinical program at Georgetown. President McGuire serves on a number of boards including the Consortium of Universities, Cafritz Foundation, Greater Washington Board of Trade and the Ameritas Holding Company. Her prior board service includes the American Council on Education, the National Association of Independent Colleges and Universities, the Middle States Commission on Higher Education, Catholic Charities DC, the Meyer Foundation, the Community Foundation of the National Capital Region, and numerous other organizations. In 2018 she received the Association of Catholic Colleges Distinguished Service Award. In 2016, the TIAA Institute honored President McGuire with the Hesburgh Award for Leadership Excellence. In 2015 President McGuire received the Carnegie Award for Academic Leadership from the Carnegie Corporation. In 2012 she received the Henry Paley Award from the National Association of Independent Colleges and Universities. In 2010 she received the Alexander Meiklejohn Award for Academic Freedom from the American Association of University Professors. She holds honorary degrees from several universities including Georgetown, Howard, Chatham, Emmanuel, Saint Michael’s, Liverpool Hope, the College of New Rochelle and others. She has received recognition in the Washington Post, Washingtonian magazine, Washington Business Journal and other media outlets. In 2007 she was named “Leader of the Years” by the Greater Washington Board of Trade. She earned her law degree at Georgetown and her baccalaureate degree cum laude at Trinity.
Connect with the Hosts of this Pulse Check series:
J. Cody Nielsen on LinkedIn: linkedin.com/in/j-cody-nielsen
Tomika Ferguson on LinkedIn: www.linkedin.com/in/tomikaferguson and Twitter (X): @tomiferg
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.
Key Takeaways:
Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In the 5th and final part of this Pulse Check series on International Recruiting, guest Karin Fischer, a senior writer on international education at The Chronicle of Higher Education, offers an expert perspective on the challenges and solutions for recruiting international students to American higher education institutions.
Takeaways:
Colleges and universities have had to reevaluate the value and purpose of international education in the face of changing global dynamics.International enrollment is on the rise, but the makeup of international students has shifted dramatically.Colleges need to adapt their support services to meet the unique needs of international students, including career services with cultural and visa law knowledge.To make American higher education more accessible to students from all socioeconomic backgrounds, institutions need to prioritize equity and explore alternative models such as online education and transnational programsGuest Name: Karin Fischer
Guest Social:
LI: https://www.linkedin.com/in/karin-fischer-0038ba5
X: https://twitter.com/karinfischerGuest Bio: Karin Fischer is a senior writer for The Chronicle of Higher Education, where she writes about international education, the social and political divides around college, and other topics. She also publishes a popular weekly newsletter on global education, Latitudes. Her reporting has appeared on NPR and in The New York Times, EdSource, and the Washington Monthly. She is a research associate at the Center for Studies in Higher Education at the University of California at Berkeley and an international education leadership fellow at the University at Albany. She is a recipient of the East-West Center’s Jefferson Fellowship for reporting in Asia and the International Reporting Project fellowship. Her work has been honored by the Education Writers Association, the National Press Foundation, and the Poynter Institute.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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“I love networking and making small talk with strangers,” said no one ever.
Mallory and Seth dive into the vital role of networking, exploring strategies for building meaningful connections both online and in-person. Learn practical tips on how to expand your professional network, the importance of community in conferences, and how to maintain and nurture these relationships for career growth.
Key Takeaways:
Networking opportunities are a key reason for attending conferences in person.Networking falls into two categories: depth (internal relationships) and breadth (external relationships).Consistent communication and follow-ups are crucial for maintaining professional connections.Leveraging private communities on platforms like Facebook and Slack can enhance networking.Volunteering at professional events can facilitate easier interactions and connections.Register for the free Engage Summit live stream - https://engage.element451.com/register
Networking Tips for Introverts - https://hbr.org/2024/04/5-networking-tips-for-introverts-and-anyone-else
MarComm Barbies on Slack Request Form - https://forms.gle/ciR2adbw1QGmYT7D6
#HigherEdSocial on Facebook - https://www.facebook.com/groups/HigherEdSocial
#HigherEdSocial for MarComm on Facebook - https://www.facebook.com/groups/higheredsocialmarcomms
AMA Higher Ed on Facebook - https://www.facebook.com/groups/AMAHigherEd
Higher Ed Conferences in 2024 - https://voltedu.com/insights/higher-education-marketing-conferences-to-attend-in-2024/
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Dayana Kibilds gives her personal and professional perspectives on navigating international recruitment. As a former international student and staff, and now advising institutions on best practices in enrollment marketing, Dayana provides insightful takeaways, including:
The importance of clear and accessible information on application requirements for international students.A need for better, more personalized communication and support throughout the entire higher education journey.Consideration for communicating outcomes and career opportunities for F1 students and H1-seeking graduates.The imperative to build bridges and assume the best intentions of international students.Guest Name: Dayana Kibilds
Social Links: https://www.linkedin.com/in/dayanakibilds/
Guest Bio: Day is a strategy director at Ologie, an employee-owned marketing and branding agency built for education. For over a decade, Day has been leading innovative, digital marketing work with universities worldwide, pushing institutions to use their communications as tools for equity and access. She is an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management. Day is the host of Enrollify's Talking Tactics podcast, and co-author of Mailed It! a book about email coming in August 2024.
As a lifelong immigrant who has lived in six different countries, Day is happy to have made Canada her home. She lives with her son, Romeo, and her husband, Bruno.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Join Mallory and Seth as they discuss the recent trend of rapid presidential turnover in higher education and its implications for marketing and communications teams. With half the Ivy League experiencing leadership changes and shorter tenures becoming the norm, this episode explores why this is happening and offers actionable advice for marketers facing these transitions. Discover how to align with new leadership, secure quick wins, and position yourself as a key player in institutional success.
Key Takeaways:
Understanding the Trend: Learn why university presidents are leaving their posts more quickly and what factors contribute to this trend.Impact on Marketers: Discover the challenges and opportunities for marketing teams when a new president comes on board.Strategic Alignment: Tips on how to align your marketing goals with the new president’s vision and priorities.Quick Wins: Strategies for achieving short-term victories that support long-term initiatives.Change Management: How to position yourself as a change agent and drive impactful projects.Career Path: Insights into the potential for marketers to ascend to university presidencies and why this could benefit institutions.Yale University names Maurie McInnis as its 24th president: https://apnews.com/article/yale-president-maurie-mcinnis-stony-brook-3325f531c6129f8348e9ec5a915a8fa6
The Impossible College Presidency: https://www.chronicle.com/article/the-impossible-college-presidency
The Past Month Has Seen a Flurry of No-Confidence Votes in College Presidents: https://www.chronicle.com/article/the-past-month-has-seen-a-flurry-of-no-confidence-votes-in-college-presidents
University of La Verne President Out After 10 Months: https://www.insidehighered.com/news/quick-takes/2024/06/13/university-la-verne-president-out-after-10-months
Parting Thoughts from a Retiring President: https://www.insidehighered.com/news/governance/executive-leadership/2024/06/10/interview-departing-hamilton-president-david
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In Part 3 of this Pulse Check series on International Recruiting, guest Ruby Nagashima gives listeners an inside look into what makes Soka University a destination institution for international students.
Takeaways:
Being intentional and mission-driven are key to international student recruitment and success.Soka’s inclusive culture, financial aid, and student engagement contribute to a unique and accessible educational experience.Requirements like mandatory study abroad for both domestic and international students create a sense of mutual understanding and respect.Having resources like credential analysts removes barriers to international student admissions.Guest Name: Ruby Nagashima
Guest Social: https://www.linkedin.com/in/ruby-nagashima-591a9111/
Guest Bio: Ruby Nagashima serves as the Director of Student Leadership and Service Engagement at Soka University of America and has over 17 years of experience in higher education. She developed the Soka Contributive Leadership Framework used to oversee student leadership development and is the foundation for the Leadership 100: Theory into Practice course. She oversees the curriculum, implementation, and assessment of the Emerging Leaders Program and the Alternative Spring Break programs and is experienced in leading workshops and retreats aimed at producing innovative leaders for a more just and equitable society. She is passionate about students' sense of inclusion and belonging on-campus and in supporting students find their unique voice and contribution to their communities. Her research interests include leadership development, minoritized student voices in service-learning, global citizenship education, and Ikeda/Soka studies. Ruby holds an Ed.D. in Educational Leadership from the University of California, Los Angeles.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.
Key TakeawaysAudit Your LinkedIn Profile: Ensure it reflects your current skills and professional image.Identify Your Expertise: Define what you want to be known for and focus your content around these themes.Engage in Content Creation: Start posting on LinkedIn or other platforms to share your knowledge and insights.Build Relationships: Networking and personal branding go hand-in-hand; invest in building meaningful connections.Embrace Conflict: Don't shy away from sharing controversial or challenging opinions; it can drive engagement and growth.Use Tools: Leverage analytics tools like Shield App to optimize your LinkedIn strategy.Related Links:https://engage.element451.com/register
https://hbr.org/2024/05/your-personal-brand-needs-a-refresh-heres-where-to-start
https://www.shieldapp.ai/
https://mailchi.mp/ashleybudd/inbox?mc_cid=f252eae153&mc_eid=481c140c8a
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In Part 2 of this Pulse Check series on International Recruiting, guest host Kin Sejpal is joined by Cynthia Chilton, an expert in international marketing, to discuss her experience marketing to international students at higher education institutions like Pepperdine and Westcliff.
Key takeaways include:
Understanding the target market and cultural differences is crucial in international marketing.Word-of-mouth plays a significant role in international student recruitment.Advertising in international markets requires careful and upfront research.Listening to students and alumni for cultural alignment is key in developing effective marketing strategies.Guest Name: Cynthia Chilton
Guest Social: https://www.linkedin.com/in/cynthiavchilton/
Guest Bio: Cynthia Chilton is an experienced marketing professional with over 20 years of experience in developing teams and executing strategies that drive revenue growth. She has consulted for and led teams representing organizations such as Nordstrom, Experian, Pepperdine University, and Westcliff University. Her passion for leadership, vision, and strategy provides a competitive and proactive advantage for companies and institutions. Cynthia has earned a bachelor's degree and an MBA from Pepperdine University's Graziadio School of Business, focusing on Leadership and Managing Organizational Change.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings with market and employer demands, and emphasize the crucial role marketers can play in these decisions.
Key Takeaways:
Cutting programs can drive growth by reallocating resources to higher-demand areas.Aligning educational offerings with employer and market demands is crucial for financial health.Marketers should earn a seat at the table in academic restructuring conversations.Using tools like paid search data and market demand analysis can inform strategic decisions.Scenario planning and presenting data-backed recommendations are essential for making impactful decisions.Understanding regional and national demand trends helps in making informed program cuts and investments.Related Articles:
https://www.highereddive.com/news/st-cloud-state-cut-majors-programs-larry-lee/715583/
https://www.insidehighered.com/news/business/cost-cutting/2024/02/20/another-wave-campus-cuts-hits-midwest-especially-hard
https://www.statenews.org/news/2024-02-21/ohio-universities-keep-cutting-programs-whats-the-deal
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Welcome to Part 1 of this new Pulse Check series on International Recruiting. Join guest host Kin Sejpal as she is joined by Clay Hensley, a seasoned international education expert with 20+ experience with the College Board, to discuss key trends in international recruitment and education. In this episode you will learn about:
Current international student mobility trendsImportance of localization to disparate marketsDrivers and motivations of students by country and continentWhat the future may hold for international recruitmentGuest Name: Clay Hensley
Guest Social: https://www.linkedin.com/in/clayhensley/
Guest Bio: With more than two decades of experience supporting the global engagement of higher education institutions, Clay Hensley frequently presents on issues impacting international education & student mobility. Clay has served on several advisory boards, including those affiliated with U.S. Department of State’s Open Doors Report, the IC3 Movement, International Education Advantage (Intead), & the Council of International Schools (CIS), respectively. Clay currently works with several partners, including NACAC, IB, Cambridge University Press & Assessment, Cialfo, Northeastern University, among others. Clay previously led international higher education engagement for the College Board, and was awarded the annual Distinguished Service Award by International-ACAC in 2013. Clay has also taught at the secondary and the tertiary-level.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this final part of our Pulse Check series on Leadership in Higher Ed, listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality. Finally, leaders will learn strategies for managing critics and how to make structural changes to support collaboration.
Guest Name: Elias Martinez - Texas State University
Guest Social:
https://www.linkedin.com/in/mtzcreative/
https://twitter.com/mtzcreative
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing professionals. Tune in for insights on personalizing communication, extending deadlines, and leveraging marketing techniques to navigate these unprecedented challenges.
Key Takeaways:
Understanding the Issue: The FAFSA redesign has caused significant delays in financial aid processing, creating widespread confusion and uncertainty for students and institutions.Education and Engagement: Institutions need to provide clear, constant communication about the situation and any deadline extensions to keep students informed.Personalized Outreach: One-on-one communication is crucial. Plain text emails from heads of admissions and direct phone calls can make a significant impact.Flexible Deadlines and Support: Schools should consider extending deadlines and offering additional resources, such as financial aid webinars and workshops, to assist students.Strategic Marketing: Boosting organic social content and leveraging paid social ads can help maintain visibility and engagement with prospective students.Collaborative Efforts: Engaging various campus stakeholders, including coaches and professors, in outreach efforts can enhance the personalization and effectiveness of communication.https://www.insidehighered.com/news/government/student-aid-policy/2024/03/04/how-ambitious-plans-new-fafsa-ended-fiasco
https://www.chronicle.com/article/stuck-in-limbo
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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