Episodios
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Technology is changing at lightning pace and, for Digital Marketers, the change is so rapid, that it’s hard to keep up. With change comes new business requirements and opportunities but also challenges. Marketers need to create more content to assuage the exponential consumer thirst for customised experiences on all channels, but continued economic turbulence means that budgets and team sizes remain the same or, at worst, are shrinking. There is no magic equation for producing more for less, but The Experience Makers can offer practical advice.
In this month’s episode, our host Gemma Milne is joined by Acquia’s VP for Corporate Marketing, Tom Bianchi to explore how organisations can keep their digital experiences in order and continue to grow their customer base, even when the world is a little chaotic.
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk) -
Stepping up to the digital experience challenge is a mammoth task for any business. The demand for personalised experiences across the ever-expanding number of available channels is driving a proliferation of customer segments and context-based decisions that are becoming increasingly hard to manage. Digitally mature businesses are investing in the capability to unlock their content supply chain and deliver dynamic content to the right people, on the right channel, at the right time. But what does this take? We welcome Cleve Gibbon and Gabriel Stern to the Experience Makers to demystify what it really takes to plan, create, manage and deploy content effectively in the experience age.
Guests:
Cleve Gibbon, CTO, Wunderman Thompson North America Gabriel Stern, Chief Client Officer, Wunderman Thompson StudiosProduced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk) -
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Over half of all retail spend worldwide is now online. And consumers have increasingly lofty expectations when it comes to shopping, with over 64% claiming in Wunderman Thompson’s annual global survey that they wished brands and retailers could be more innovative in their use of digital technology to improve the customer experience. With channels such as social and marketplaces and now gaming continually upping the game, what do shoppers really want and how can brands, and retailers better serve them?
In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Commerce’s Head of Thought Leadership, Hugh Fletcher & Head of Innovation, Naji El-Arifi. They’ll be delving deep into The Future Shopper report to discuss the views of over 31,000 consumers across 18 international markets and suggesting ways in which sellers should be responding to future proof their retail strategies.
The Future Shopper 2022 - Download your guides here: https://wttech.co/TFS2022
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk) -
B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experience when making business purchases.
In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Technology’s Kieron McCann & Sitecore’s Aswin Mannepalli about what B2B organisations need to do to win online. Join us as we outline the rationale for adopting a personalized customer-centric approach and consider the benefits of a seamless and unified customer journey for B2B buyers.
Personalizing the B2B Commerce Experience - Download your guides here: https://wttech.co/PersonalizingtheB2Bexperience
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk)
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It can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are.
In this month’s episode of The Experience Makers, CEO of leading AI technology company, Satalia, Daniel Hulme and Wunderman Thompson Commerce’s Head of Innovation, Naji El-Arifi touch upon the findings from their new report (Adopt or fail: why business needs AI) and delve into the world of AI. Join us as we consider some of the major advantages of AI for business and help to define strategies to understand it, implement it and deliver better experiences to consumers as a consequence.
Download a copy of the report here: https://wttech.co/AdoptorFail-WTTPodcast
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk) -
Today consumers shop everywhere. At home, at their desks, on the move. And they shop across channels, from marketplaces to social media to brand websites. However, despite the lockdowns over the past two years, customers still love to shop in-store. This represents a challenge for brands desperately trying to build a single view of their customers to serve them with relevant communication better and personalise their experiences. Whilst building a picture of how customers behave online is getting easier, transferring that knowledge to the shop floor has been virtually impossible.
In this episode of The Experience Makers, we’re joined by Oto’s Executive Director, Guil Bohnen, alongside VP of Marketing Cloud, at Wunderman Thompson’s Pmweb, Grazi Sbardelotto, to discuss some of the challenges and considerations organisations are facing when it comes to shopping both online and in-store.
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk)
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Orchestrating customer experiences for an omnichannel world is a key challenge for businesses today. Not only is it demanding new technologies but also new ways of working and even entirely new operating models. Central to the evolution of all of these is the application of AI and machine learning. In this episode, The Experience Makers talks to Sitecore’s Senior Digital Strategist, Jacqueline Baxter and Wunderman Thompson Technology, Experience’s Chief Technology Officer, Lukasz Madrzak-Wecke to understand how forward-thinking organisations are using AI to master the increasingly complex content supply chain, speed content velocity, facilitate orchestration and deliver world-class experiences for their audiences wherever and whenever they choose to engage.
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk)
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The Metaverse is where our digital and physical lives converge. It takes our current digital lives to a new virtual level where people, brands and businesses can exist alongside their real lives - socialising, gaming, creating, trading and owning anything from real estate, to art, to clothing. According to Daniel Miller, professor of anthropology at UCL, “The smartphone is no longer just a device that we use, it’s become the place where we live”. This has huge implications for brands and advertising as new Metaverse markets emerge. Join the Experience Makers as we dive into the Metaverse with Emma Chiu, Global Director of Wunderman Thompson Intelligence and Prism Wunderman Thompson’s Head of Gaming and Esports, Grant Paterson.
Download a copy of the report here: https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk)
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Hastened by the pandemic, shopping has changed. We've seen marketplaces strengthen their positions, an abundance of new 'direct-to-consumer' offerings popping up, advances in social commerce, and the rise of the aggregators.
To win online, it's vital that businesses know how consumers are shopping across channels and markets, and how they will shop in the future.
Following the launch of the fifth edition of The Future Shopper Report by Wunderman Thompson Commerce, this month The Experience Makers talk to their Head of Thought Leadership, Hugh Fletcher and Head of Innovation, Naji El-Arifi as they touch upon the recent report findings and consider what consumers want from their digital shopping experience and how retailers can deliver.
Download a copy of the report here: https://insights.wundermanthompsoncommerce.com/the-future-shopper-2021
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk) -
In 2021 digital experiences have the power to make or break relationships with customers yet delivering them has never been more of a challenge for brands. The demand for personalised experiences across multiple channels is becoming increasingly hard to manage. Marketers are facing a proliferation of customer segments and context-based decisions and require the strategy, processes and technology to drive the right content, to the right channel, at the right time.
The Experience Makers talks to Sitecore’s, Director of Industry Strategy and Marketing, Mike Plimsoll and Wunderman Thompson Technology Strategists, Mark Deal and Adam la Spina. Together they delve into the complexities of today’s content and asset management landscape and give some not-to-be-missed advice to brands hoping to build better experiences.
Download a copy of the report here: https://www.wundermanthompson.com/insight/building-better-experiences
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk) -
In a post-pandemic world, retailers need to embrace the fact that having a flexible, agile and future-proof commerce solution is critical to success. Consumer expectations are now higher than ever before, and fashion retailers need to remain at the forefront of new trends and technologies. It's no surprise that this front is increasingly being fought digitally.
In this episode, The Experience Makers brings together the technical, strategic and experiential skills of Wunderman Thompson Commerce, Attraqt and commercetools, to fully understand what today's fashion consumers expect from retailers and brands.
Discussing how the pandemic has affected retail both online and in-store, our guests will touch upon findings from the recent ‘Future of Fashion’ report and consider how businesses can ensure that they’re providing consumers with what they really want.
Download a copy of the report here: https://insights.wundermanthompsoncommerce.com/fighting-for-the-future-of-fashion
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk) -
Data is one of the most valuable assets a business can have & has a huge impact on its potential to grow – informing decisions, shaping product development and driving customer experience. In order to collect sufficient data, brands have relied for years on cookies created by third-party technology companies.
However, what started as a convenient way for brands to get to know their customers and serve them relevant content online has led to data scandals, growing concern from regulators and distrust from consumers. As a result, Google is phasing out third-party Cookies, retiring them completely by the end of 2022, meaning brands will no longer have access to much of the data that they have used to curate personalised customer journeys.
This is an opportunity for brands to adapt to new ways of using data with integrity and show consumers that they are on their side. Wunderman Thompson Data’s Head of Business Consulting, Olivia Hawkins, Wavemaker's Head of Precision, Tarik Windle and Carsten Hyldahl, Director of AI & Identity at Wunderman Thompson MAP, share their thoughts on this opportunity with our host, Gemma Milne. They’ll discuss what ‘data with integrity’ means and explore how technology can help brands offer more tailored experiences in the future.
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
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Website
Produced by Breaking Atoms
Music produced by Imperial
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With an estimated population of 1.85 billion, people with disabilities (PWD) constitute an emerging market the size of China plus the European Union. Their Friends and Family add another 3.4 billion potential consumers who act on their emotional connection to PWD. Together, they control over $13 trillion in annual disposable income (RoD Group). These statistics show that inclusion and accessibility aren’t just questions of legal requirement and box-ticking, they should be part of your growth strategy.
As more and more brands commit to making sure that their digital experiences are representative of and accessible to all, The Experience Makers talks to Wunderman Thompson’s Head of Inclusive Design and Accessibility, Christina Mallon about the challenges that they face. She’s joined by two technologists who are leading the way in designing AI-powered tools to help organisations navigate the complexities of accessibility compliance - WT Technology’s Mateusz Chrominski and WPP AI guru, Perry Nightingale.
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
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Produced by Breaking Atoms
Music produced by Imperial
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In 2006, Clive Humby coined the phrase, ‘data is the new oil’. That was 14 years ago, and yet still today, marketers are grappling with the challenges of making sense of their customer data to deliver actionable insights that improve the customer experience and build competitive advantage. In this episode, The Experience Makers explore these challenges and the technologies that are now looking to solve for them. To build a true customer data capability, organisations need to look further than pure technology; we’ll also deep dive into the transformation that is required to build a single view of the customer and act on it.
Check out Acceleration’s report titled ‘Course Correction’ here.
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
Facebook
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
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History will remember COVID-19 not only as a deadly disease but also as a huge accelerator for change. It brought with it an estimated 5-year leap in digital adoption from both consumers and businesses in just 12 weeks. Now, as the world enters an early onset COVID-induced recession, brands are left questioning their next steps. What lessons can they learn from past recessions and what new challenges may they face?
Check out Wunderman Thompson’s recent report titled ‘How Brands Can Win in a Recession’ here.
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
Facebook
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
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As COVID-19 took its grip and the world went into lockdown, people everywhere turned to online services to facilitate their every need. Purchasing habits changed overnight but, as lockdown eases and shops start to reopen, what does this really mean for brands and retailers both online and instore? How can they make it easier for consumers to purchase, whenever and wherever they need to? In short, how can they make every moment shippable?
Read Wunderman Thompson Commerce’s ‘COVID, Commerce & the Consumer’ report here.
Read Wunderman Thompson Commerce & Cognifide’s ‘Translating Content into Commerce’ report here.
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
Facebook
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
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Research shows that search, while still powerful, is starting to decline in importance, while social media plays an increasing part in purchase consideration, awareness and purchase. How do marketers drive their brand across a multichannel strategy and can they trust external channels like social media or influencers to accurately reflect their customer experience?
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
Facebook
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
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With almost half (49%*) of shoppers aged 16-24 beginning their customer journey on social media, the dominance of search, brand sites and online shops is waning. Instead, younger customers are gravitating towards a shopping experience that includes a multitude of touchpoints. In this episode, The Experience Makers explores how brands can own that multichannel experience. How can organisations harness their data to get a single view of customers across channels? What new technologies are available to help with this? Making every experience shoppable is the new retail holy grail – what is the key to unlocking these new commerce opportunities?
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
Facebook
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
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In this episode of The Experience Makers, Gemma Milne is joined by Neil Godber and Marie Stafford, both senior strategists at WPP’s Wunderman Thompson. Together they consider the impacts and considerations of COVID-19, focusing on the way in which people’s lives are changing, and how brands are and should be responding to the crisis.
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
Facebook
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
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Facebook’s Sheryl Sandberg said, “In the future there will be no female leaders, there will just be leaders”. In this episode The Experience Makers asks whether we are any closer to reaching that point in the technology sector. Sarah Gunderson from software giant, Adobe, joins Wunderman Thompson Technology’s Kat Edmondson for this authentic and positive conversation with host, Gemma Milne, to mark International Women’s Day. Together they bust a few popular myths about the realities of being a woman in tech today, talk about female role models (and what it means to be one), and how they feel culture is definitely shifting towards gender being less of an issue.
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
Facebook
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
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