エピソード
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In this episode, I’m joined by our new creative lead, Henry. We chat about the journey of building a content strategy for Revamp and how Henry’s role has shifted from capturing moments to creating a more structured social media approach. We go over our weekly content cycle, share how we’re using Notion to stay organised, and discuss why working with a team that’s open to new ideas and collaboration is key to a strong content game. Plus, we dive into the challenges and lessons that come with managing content for a fitness community and reflect on our mutual passion for storytelling and creativity.
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Join 3,500+: gym owners here: https://www.thefitpreneur.com
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SHOW NOTES:
0:19 - How Henry has stepped into his new role as creative lead
1:48 - The importance of taking breaks for better focus
2:24 - About Henry’s journey and growing role at Revamp
5:02 - Our goal for social media: filling the pipeline
8:58 - How we use the “REPS” strategy: results, exposure, practice, summary
11:14 - Why staying flexible with content still benefits from having a plan
12:45 - The importance of team involvement in social media content
14:43 - How our Notion workflow streamlines content creation
16:59 - Why building a strong backend for operations is essential
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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This week, I’m (Jack) running solo to answer 10 sales questions without much prep, so you’ll get my genuine take on each one. I dive into different ways we handle objections, like how to approach the “spouse objection” or the balance of getting support versus asking for permission. I share stories from my own sales journey—from negotiating in everyday settings to building rapport in gym consults—and break down the emotional and practical sides of handling sales calls. I also cover the importance of understanding client mindset, using urgency in sales without being pushy, and refining our sales tactics to connect better with our audience.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
0:45 - How to handle objections, especially the “spouse objection”
4:35 - Lessons from my first sales experience and negotiation
6:30 - The impact of qualifying questions in sales
8:45 - How to connect emotionally with clients on their goals
12:15 - Effective follow-up strategies and why they matter
15:00 - Why pricing needs context for better understanding
19:00 - Using social proof in consultations
20:10 - Creating urgency without pressuring clients
23:00 - How investing in skills speeds up growth
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FIND US ELSEWHERE:
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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This week, we’re celebrating a huge win! After months of hard work, we’ve successfully filled our second gym to capacity—over 60 spots secured, and we’re not done yet. We talk about how we applied the same launch process from our first studio and proved that our system works. Plus, we share some lessons we’ve learned along the way, from managing the intake numbers to automating our onboarding process.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
0:00 – How we turned £278 in ads into over £15k
1:30 – What it’s like to fill our gym and hit capacity
4:45 – The process behind our successful gym launch
7:20 – Why trust is key when opening new locations
9:50 – How we streamlined our client onboarding
14:15 – Why simplicity is crucial during onboarding
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FIND US ELSEWHERE:
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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In this episode, we talk about how we’re almost at full capacity for our second location. We share the ups and downs of launching a new studio and how quickly we’ve moved from one location to two. From closing deals and onboarding clients, to working through the little complications that come with growth, we discuss it all. We also give an inside look into the systems we’re using to manage operations more smoothly, including centralising data and automating tasks. Plus, we’ve brought on a special new team member—our dad—as CFO. It’s been a busy and exciting week, and we’re excited to share it all with you.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
00:20 – Launching the second location and filling up spots
01:50 – 36 new Challengers and how we're managing growth
05:40 – Setting up systems to automate operations
16:00 – Hiring our dad as CFO and why he's the perfect fit
20:10 – This week’s goals and what’s coming up next
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FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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We dive into the highs and lows of launching our new fitness studio this week. From breaking sales records to navigating unexpected challenges, we talk about what it takes to make big moves while keeping our sanity intact. We share the rollercoaster moments, like hitting 90+ consultations booked in a day and the pressure of living up to expectations. We also dig into strategies for managing high-stakes launches, the power of urgency, and the value of staying hands-on in your business.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
0:00 – How to build anticipation for a big launch.
0:32 – How to manage a packed schedule of consultations and sales.
1:16 – Strategies for ensuring a smooth launch, even with last-minute changes.
1:59 – Why our "Skip the Queue" tactic worked so well.
4:01 – How we booked 90+ appointments in a single day.
6:27 – The importance of defining roles in sales and marketing during a launch.
13:03 – What high-value tasks to focus on and what to outsource.
17:02 – Our latest updates and plans for the next phase of growth.
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FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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We took some strategies from MrBeast’s videos to boost our gym’s promotion. This week is a big one for us because we’re launching a new gym location and need to fill up our consultation spots. We’re breaking down our approach and sharing our progress along the way. We chat about mistakes, lessons learned, and what it’s like to document everything so openly. Things are a bit more nerve-wracking when people are watching, but we’re here for it. Listen to this episode as we navigate the ups and downs, and see if our methods pay off!
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
[01:30] – Discussing our new gym launch and MrBeast’s influence on our strategy.
[05:45] – Challenges of keeping the momentum going.
[11:10] – Learning from past failures and making adjustments.
[17:30] – Sharing real-time updates on our waiting list.
[21:15] – Nervous about launching? Here’s what’s keeping us motivated.
[27:40] – Next steps and how we’re prepping for the big week.
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FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, we dive into how we landed 19 business partnerships from just one post. We share the strategy behind it, break down what worked, and how you can apply the same approach to grow your business.
We also give an update on our gym studio launch. It’s been an exciting journey, and we’re stoked to talk about the waiting list, the progress we’ve made, and what’s coming next. It’s a mix of challenges, wins, and plenty of learning.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
3:10 – Why last week was slow, but this week is packed with updates
7:50 – The waiting list numbers and what they mean for us
10:25 – The exact marketing strategy we used for those partnerships
16:40 – A sneak peek at the next phase of our studio launch
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FIND US ELSEWHERE:
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, we talk about the early steps we’re taking to get ready for the launch of our new fitness studio. We share the challenges we've faced so far and how we’re planning to fill it in less than 2 months. From organising fun and engaging events for our members to focusing on building a real sense of community, we discuss what sets our studio apart from the rest. Whether you're thinking of starting your own gym or just curious about the behind-the-scenes of launching a business, there’s plenty here for you.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
0:00 – Preparing for our upcoming launch
5:15 – Ideas for engaging our future members
12:30 – How we're planning to stand out from other gyms
18:00 – Our thoughts on building a fitness community
25:45 – What’s next in our launch journey
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FIND US ELSEWHERE:
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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We’re super excited to share some big news with you all—we’re launching a brand-new fitness studio! This will be our second Revamp location and our third studio overall. We’ve been working hard to get everything ready, and we can’t wait to take you along for the ride. In this episode, we talk about how we found the perfect spot for the studio, the steps we’ve taken so far, and what’s coming next. We also share some lessons we learned from our past experiences, which are helping us make this launch even better.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
00:03:15 – Celebrating a successful launch for a client
00:07:00 – Announcing our new studio location
00:11:45 – Discussing our launch strategy
00:15:30 – Lessons learned from our past experience
00:18:50 – What’s next in the launch process
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FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, we dive into our new content strategy for the gym and explain how it’s helping us connect better with our community. We break down the exact framework we’re using, which we call "Weekly REPS."
It’s a simple system with four key posts each week designed to engage with our members, boost our brand, and make our gym's growth feel more consistent. We also talk about why we’re going all in on organic content and how it’s supporting our paid ads, bringing in new faces, and making our business feel more vibrant.
We get into how we’ve struggled in the past to keep up with social media and how this new approach is making it easier to stay consistent. If you’re a gym owner, or even just someone trying to balance content creation with all the other demands of running a business, we think you’ll find this strategy super helpful.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
[00:02:15] - Naming the system and framework
[00:08:00] - Breakdown of our recent ad performance and lead conversion success
[00:15:30] - The importance of organic content in the sales process
[00:22:45] - Introduction to the "Weekly Reps" content strategy
[00:30:00] - Why we focus on Instagram and Facebook over TikTok
[00:45:10] - Explaining each of the four weekly posts and their impact on engagement
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FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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In this episode, we share the incredible story of Dan, a gym owner who managed to completely turn his business around in just three months. Dan’s experience highlights the challenges of running a gym, especially when operating under the traditional one-on-one personal training model. Overworked and overwhelmed, he found himself stuck in a cycle of long hours, no holidays, and little to no work-life balance.
We explore how Dan made the switch to a small group personal training format, a change that not only allowed him to regain control of his time but also helped his business thrive. We break down the strategies and mindset shifts he embraced to create a more sustainable and successful model. If you’re a personal trainer or gym owner looking for a way to scale your business without burning out, this is the episode for you.
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
[04:12] Introducing Dan’s gym transformation story
[07:25] The struggles of the one-on-one PT model
[10:45] How Dan switched to a small group PT setup
[14:50] Breaking the fear of letting clients down
[18:35] Dan’s new work-life balance and business growth
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FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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We went on Alex Povey’s Remote Coaches Podcast last year and chatted about building a fully booked semi-private personal training studio. We shared our journey from personal trainers to studio owners, and the strategies we used to start our brick & mortar fitness business. We dived into how we leveraged local communities, the importance of marketing, and the benefits of creating a unique client experience. We also discussed the challenges we faced early on, including the decision to step back from coaching online PTs to focus on expanding our business.
In this episode you’ll learn:
How we licensed gym PT spots in our early careerThe impact of live events on the growth of our coaching businessOur insights into the fitness business coaching industryWhy we moved away from coaching online personal trainersThe story of why we opened our first semi-private studioStrategies that worked wonders in our launch campaignOur future goals and expansion plans for RevampHosted on Acast. See acast.com/privacy for more information.
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In this episode, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
[02:45] - Why Every Gym Needs an Appointment Funnel
[05:30] - Top Tips for Organising Your Calendar Like a Pro
[11:15] - The Secret to Automating Your Appointments
[18:40] - How to Create an FAQ Page That Converts
[26:55] - Fill-the-Gap Content: The Game Changer for Your Funnel
[33:20] - Success Stories: How Real Gyms are Crushing It
[40:10] - Must-Know KPIs for Mastering Your Appointment Funnel
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FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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Mastering sales consultations for your fitness studio can be a game-changer. In this episode, we share our experiences and strategies for nailing those crucial consultations.
We dive into the process from the first point of contact with a potential member to converting them into a long-term client. We break down our approach, drawing from countless sales books and years of experience in high-ticket and in-person sales. Our unique 5 A's framework—Acknowledge, Ask, Assess, Articulate, and Accept—has been instrumental in our success.
These methods have helped us achieve a 94% conversion rate since opening Revamp, and we’re excited to share them with you.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
00:30 - First impressions and the initial email.
04:15 - Diving into the sales process.
10:05 - Adapting successful sales frameworks.
16:50 - Implementing our own strategies.
24:30 - Achieving a 94% conversion rate.
32:45 - Using our 5 A's framework.
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FIND US ELSEWHERE:
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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In today's episode, we talk about finding new coaches without using paid ads. We share three clever ways to get great coaches to join your gym. First, we discuss how to use local gyms' websites to find potential coaches. Second, we show you how to use Facebook groups to get personal trainer recommendations. Lastly, we explain how to use your email list to find and hire new coaches. These methods are easy and cost-effective, helping you build a strong team.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
04:00 - How Getting Organised Improved Our Business
10:00 - Finding Coaches Without Spending a Penny
12:50 - Gym Scraping: A Practical Approach to Hiring
19:30 - Using Facebook Groups to Find Great Trainers
25:00 - Leveraging Your Email List to Hire Coaches
30:00 - Tips for Hiring and Keeping Top Coaches
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FIND US ELSEWHERE:
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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Launching a gym can be really exciting, and we’ve found a way to make it faster and easier. In this episode, we share one of our favourite strategies for getting your gym up and running quickly. We talk about our personal experiences, funny stories, and give you practical tips that you can use right away.
Throughout the episode, we cover important points like finding the right location, marketing your new gym, and setting up a great customer experience. We also discuss how to avoid common mistakes and keep your motivation high.
By the end of this episode, you'll have a clear plan to launch your gym quickly and successfully.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
04:30 The Secret Framework Revealed
08:00 How to Find the Perfect Gym Location
12:45 Marketing Tips That Actually Work
18:20 Create an Unforgettable Customer Experience
25:10 Avoid These Common Mistakes!
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FIND US ELSEWHERE:
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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This episode is all about the costs of running our fitness studio. We share some numbers and give you a full breakdown of what it takes to keep everything running smoothly. We talk about everything from the equipment we use to the little things that add up. Plus, we share some tips on how we could have saved money and what we've learned along the way. If you're thinking about starting your own gym or just curious about the behind-the-scenes of ours, this episode is for you!
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And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
00:00 - Introduction and overview
04:15 - Discussing the main topic: costs of the fitness studio
08:30 - Breaking down the initial expenses
15:00 - Things we could have done differently to save money
20:45 - Lessons learned and advice for new gym owners
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FIND US ELSEWHERE:
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, we explore 8 scientific ways to get new members for your gym. We jump into the world of behavioral marketing and share practical tips you can apply to your fitness studio. We discuss various cognitive biases and how they can influence people's decisions, helping you attract more clients. From loss aversion to social proof, we break down each concept with real-life examples from our own gym's journey.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
00:00 - Introduction and overview
04:15 - Loss aversion explained
09:30 - Using social proof in marketing
14:50 - The power of scarcity
19:20 - Reciprocity and its benefits
23:40 - How to leverage authority
27:55 - Consistency and commitment techniques
32:10 - Enhancing your gym's appeal with liking
37:30 - Final thoughts and wrap-up
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FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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Opening a fitness studio doesn't have to cost a fortune. In this episode, we dive into how you can start your own fitness studio for under £10,000. We'll share practical steps, real-life examples, and common mistakes to avoid. We'll discuss the importance of leveraging existing clients, planning a solid launch campaign, and being creative with your space and resources. By the end of this episode, you'll have a clear roadmap to open your own studio without breaking the bank.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
[02:15] - The importance of a low-budget fitness studio
[04:45] - Common mistakes personal trainers make
[08:30] - The benefits of pre-selling memberships
[12:50] - How to negotiate with landlords
[17:10] - Planning a three-month launch campaign
[20:30] - Moving one-on-one clients to small group sessions
[26:45] - Being resourceful with unconventional spaces
[34:20] - Creative budgeting tips.
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FIND US ELSEWHERE:
Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, we talk about building a successful gym community. It's not just about the workouts, nutrition, or even the coaching. It's about creating a space where people feel connected and supported. We dive into what a community really means and how it can make magical things happen for your gym. Our members recently organised a meetup on their own, which shows how strong our community has become. We also share tips on how you can build and maintain a great community in your own gym.
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SUBSCRIBE TO OUR FREE NEWSLETTER
And learn how to build, grow and scale your fitness studio.
Join 3,500+: gym owners here: https://www.thefitpreneur.com
*************************
SHOW NOTES:
00:45 - Introduction to the topic
03:15 - Importance of community in a gym
08:20 - How to define a successful community
12:30 - Real-life example of community building
18:00 - Different ways to foster a gym community
24:45 - The impact of a strong community on gym members
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FIND US ELSEWHERE:
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Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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