Episodes
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In this episode, recorded live at P2PI and SMG’s Retail Media Summit UK 2024 in London, Daniel is joined by Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners. With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe’s leading authorities on Digital FMCG.
Watch on YouTube: https://youtu.be/uuhcTenmNAETopics covered:
Her take on the evolution of eCommerce in the last years Why both Brands and Retailers have jumped into the Retail Media craze Other relevant touchpoints in the customer journey What’s important when measuring the Digital Shelf How companies are evolving to adjust to changesMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General.
Watch on YouTube: https://youtu.be/R_xGVhj6f-8 Last year's episode: https://www.fmcgguys.com/dean-harris-coop/Tune in to hear about:
Positioning and proposition of Co-op's Convenience Media Network How off-site is becoming a big aspect for Supermarkets with big loyalty bases Their unique, convenience focused, simplified approach to offsite media Measuring performance further than the basket: the Halo Effect of convenience Dean & Daniel's collaboration on the "Media on the Move" series on LinkedInMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Missing episodes?
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In this episode, we speak with one of the UK’s top grocers, Sainsbury’s and Nectar360, the Loyalty, Insights and Retail Media business owned by Sainsbury’s. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it’s more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by Rachel Clark, Grocery Director at Sainsbury’s and Amir Rasekh, Managing Director at Nectar360 to speak about:
How Sainsbury’s has developed relationships with suppliers escaping a purely transactional approach Nectar360’s structure to provide best-in-class services while working closely with Sainsbury’s How FMCG brands can keen their Brand relevant in an omnichannel world and how they can build Retail Media campaigns Great omnichannel campaigns they’ve both championed Digitalising in-store A look into the future of retail mediaMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Find out more about the Women in Retail Media Collective:
Website: https://wrmcollective.com/ LinkedIn: https://www.linkedin.com/company/women-in-retail-media-collective/The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB? In this episode, we welcome their Industry development and Insights Director, Marie-Clare Puffett, to cover the following:
The IAB’s role as an industry association that brings Brands, Retailers and Agencies together
How Marketing has changed in the last 10 years becoming more accountable Defining Retail Media and creating a Glossary for it Bringing people together to create some standard industry metrics Key growth stats Different development speeds in EuropeMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
The Very Group is the UK’s Online Pure Play Department Store. Tom Goulden, their Director of Trading, Insights and Analytics joins Daniel live from Retail Media Summit UK 2024 in London to speak about how they’ve recently revamped their Retail Media offering with SMG, how their unique categories trade online and much more.
Watch on YouTube: https://youtu.be/0_kphm0x-XA
Topics Covered:
Tom’s career in Retail The Very Group’s unique value proposition as a pure-play Department Store How different is a Retail Media Network in their categories versus Grocery Data Science and Analytics: how they are embedding them into a digital first companyMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
In the ever evolving world of Digital FMCG, one of the most exciting areas is quick delivery. In this episode, we are joined by Suzy McClintock, VP New Verticals at fast commerce leader Deliveroo. That means, essentially, managing all the parts of the business except for their classic restaurant deliveries. In this episode, recorded in person in their London office, we explore the opportunities for Grocery and High Street in general in on-demand.
Topics covered:
Suzy's unusual career from movie production to Grocery Deliveroo's role in the grocery and FMCG landcscape Opportunities for Consumer Goods companies in this channel The overall strategy of Deliveroo in high street Loyalty: how they are engaging consumersMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our guest is Aseem Puri, CEO at Unilever International, the white space division of the FMCG giant. He joins the show to speak about how there’s plenty of room for growth for Consumer Goods companies if the right entrepreneurial approach is taken. He also speaks very frankly about his self-development and leadership journey, which includes recently writing 10X Productive, a book about getting the most of life in the age of distraction and social media.
Find Aseem’s book here: https://aseempuri.com/product/demo-book/Topics Covered:
Aseem’s career highlights Finding growth in FMCG Succeeding in a big corporation while staying true to his own personality How he’s evolved his leadership style during his career About 10X Productive and some key adviceMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Kristina von Troschke is the Chief Marketing Officer at Germany-Based Toy company Schleich. You may know the brand through it’s realistic animal models, which you can find worldwide and many have fond memories of. In a time where technology has had an impact on everyone’s lives, we often overlook at the impact screens have on kids’ development. In this episode, we’ll explore how going back to toys can foster kids’ imagination and, most importantly, key social skills like compassion and empathy.
Tune into this episode to hear about:
Kristina’s career from running international brand management at Procter & Gamble to leading Marketing at German Middle-sized businesses Her approach to Marketing, putting brands’ heart & soul in the center and not relying only on Tech & Data Schleich’s mission around Crafting Compassion and its impact on early age development Kristina’s own experience being a working mother of 3More:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers.
Watch on YouTube: https://youtu.be/xJOotPI7Jkc TCC Website TCC LinkedInTopics Covered:
Rick’s career in Retail prior to TCC TCC’s proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online The big topics in Consumer & Retail and what can Retailers do about them How to create Value independent from price Creating Omnichannel campaigns Learnings from Groceryshop and comparing US and European RetailMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times.
Tune in to learn about:
Isabel’s multi-functional career and international moves both in Europe and LATAM. The purpose of the main brands in Wolverine Worldwide’s portfolio Approaching the Footwear Marketplace across sales channels Managing organizations and change management in a volatile world with a clear vision and communication Creating an organization with the consumer in mindMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI.
Topics covered:
BSH’s footprint Her career background and how she decided to take a sabbatical The differences between heading up Marketing in FMCG and Large Appliances How Branding has changed Why Social Media is key to their Marketing Strategy Balancing Local and Global MarketingMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots.
Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.
Tune in to learn about:
Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with an overall Data Strategy The benefit for the consumer -
Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online.
Transitioning from FMCG to Consumer Healthcare and learnings on the way STADA's unique DNA and Culture based on Heritage, Purpose and Growth Deploying global initiatives locally and working effectively across functions What Retail Media looks like in the Pharmacy Channel AI and Data Management Predictions for the next 2 yearsMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as:
- Lucia's career in Retail
- Cross-functional moves
- The evolution of Retail
- Leadership with purpose
- Moving internationally
- Managing different types of people
- What a brand stands for, with the example of Levi's
- Building trust
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Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media.
Topics covered:
Jennifer’s career path: moving from FMCG to Retail What’s exciting about PedidosYa: a LATAM Q-Commerce plya FMCG Trends in Latin America The impact of Digital in Retail and FMCG in the continent How eCommerce has developed in different markets The surge of Retail Media Success stories in Retail Media campaignsMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our guest is Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard. He joins Daniel and Christina to share his unique career path, which started as a Consultant, later climbing the ladder in IT, taking a bold switch to General Management (with a move to Latin America included) and for, the last years, heading up the Digital Agenda, first leading the commercial agenda and now looking into new business models.
Tune in to hear about:
- Making cross-functional and geographic moves
- Capabilities he’s developed internally in Data and AI
- His point of view on the true potential of AI
- Easy24, Pernod’s eB2B platform that serves their portfolio but also other FMCGsMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
While FMCGs' growth has come to a major halt in Europe and North America, what's going on in Asia? In this episode, we are accompanied by Management Consulting Leader Kearney's Head of Consumer for Asia Sid Pathak, with who we go over what's keeping CEOs and GMs up at night when it comes to being successful in the East.
Tune in to learn about:
Kearney as a firm and Sid's scope there The ups & downs in South East Asia GM/CEO top priorities: Growth, Talent and Digitalisation A look into the next years What Leaders are getting wrong Some tactics and strategies Kearney is applying to help their clients todayMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Marlies Gebetsberger is the SVP and Head of Philips Personal Health Western Europe. In this episode, we explore how their portfolio, based on the Philips innovative DNA, has a real impact on people’s lives. We also reflect on Marlies’ learnings during her career and the leadership she’s developed: Compassionate Candor, a philosophy based on caring personally and challenging professionally, always with the ultimate success of people in mind.
Marlies’ career path from Marketing to General Management Learning how to be a leader while growing a career Radical Candor and combining care with performance A reflection on the evolution of the corporate world Philips’ portfolio and how it’s impacting millions daily How they won a Cannes Lion with an ambitious refurbishment program
Tune into this conversation to learn about:More:
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With a background in companies like Accenture, Procter & Gamble, Boston Consulting Group, and Google; it’s safe to say that not many people have Eric Gregoire’s experience. Now the VP of Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare, he comes to the podcast to speak about how he’s grown his career between Marketing and Digital while making decisive moves that give him have a unique point of view on business today and tomorrow.
Tune into this episode to hear about:
How switching from FMCG to Consulting, then Tech and now back in Consumer has shaped Eric’s approach to business and leadership The evolution of Marketing in the last couple of decades Eric’s main priorities in Digital and Marketing Will Marketing and Digital merge in the future, or will they remain separate? AI and other innovationsMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on.
We invited Nabil Malouli, who heads up eCommerce at the one of the world’s largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more.
Here are some of the discussion points in this conversation:
How best in class companies are preparing for covid Must-do’s ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect - Show more
