Episodes
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In the ever evolving world of Digital FMCG, one of the most exciting areas is quick delivery. In this episode, we are joined by Suzy McClintock, VP New Verticals at fast commerce leader Deliveroo. That means, essentially, managing all the parts of the business except for their classic restaurant deliveries. In this episode, recorded in person in their London office, we explore the opportunities for Grocery and High Street in general in on-demand.
Topics covered:
Suzy's unusual career from movie production to Grocery Deliveroo's role in the grocery and FMCG landcscape Opportunities for Consumer Goods companies in this channel The overall strategy of Deliveroo in high street Loyalty: how they are engaging consumersMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our guest is Aseem Puri, CEO at Unilever International, the white space division of the FMCG giant. He joins the show to speak about how there’s plenty of room for growth for Consumer Goods companies if the right entrepreneurial approach is taken. He also speaks very frankly about his self-development and leadership journey, which includes recently writing 10X Productive, a book about getting the most of life in the age of distraction and social media.
Find Aseem’s book here: https://aseempuri.com/product/demo-book/Topics Covered:
Aseem’s career highlights Finding growth in FMCG Succeeding in a big corporation while staying true to his own personality How he’s evolved his leadership style during his career About 10X Productive and some key adviceMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
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Kristina von Troschke is the Chief Marketing Officer at Germany-Based Toy company Schleich. You may know the brand through it’s realistic animal models, which you can find worldwide and many have fond memories of. In a time where technology has had an impact on everyone’s lives, we often overlook at the impact screens have on kids’ development. In this episode, we’ll explore how going back to toys can foster kids’ imagination and, most importantly, key social skills like compassion and empathy.
Tune into this episode to hear about:
Kristina’s career from running international brand management at Procter & Gamble to leading Marketing at German Middle-sized businesses Her approach to Marketing, putting brands’ heart & soul in the center and not relying only on Tech & Data Schleich’s mission around Crafting Compassion and its impact on early age development Kristina’s own experience being a working mother of 3More:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers.
Watch on YouTube: https://youtu.be/xJOotPI7Jkc TCC Website TCC LinkedInTopics Covered:
Rick’s career in Retail prior to TCC TCC’s proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online The big topics in Consumer & Retail and what can Retailers do about them How to create Value independent from price Creating Omnichannel campaigns Learnings from Groceryshop and comparing US and European RetailMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times.
Tune in to learn about:
Isabel’s multi-functional career and international moves both in Europe and LATAM. The purpose of the main brands in Wolverine Worldwide’s portfolio Approaching the Footwear Marketplace across sales channels Managing organizations and change management in a volatile world with a clear vision and communication Creating an organization with the consumer in mindMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI.
Topics covered:
BSH’s footprint Her career background and how she decided to take a sabbatical The differences between heading up Marketing in FMCG and Large Appliances How Branding has changed Why Social Media is key to their Marketing Strategy Balancing Local and Global MarketingMore:
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The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots.
Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.
Tune in to learn about:
Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with an overall Data Strategy The benefit for the consumer -
Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online.
Transitioning from FMCG to Consumer Healthcare and learnings on the way STADA's unique DNA and Culture based on Heritage, Purpose and Growth Deploying global initiatives locally and working effectively across functions What Retail Media looks like in the Pharmacy Channel AI and Data Management Predictions for the next 2 yearsMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as:
- Lucia's career in Retail
- Cross-functional moves
- The evolution of Retail
- Leadership with purpose
- Moving internationally
- Managing different types of people
- What a brand stands for, with the example of Levi's
- Building trust
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Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media.
Topics covered:
Jennifer’s career path: moving from FMCG to Retail What’s exciting about PedidosYa: a LATAM Q-Commerce plya FMCG Trends in Latin America The impact of Digital in Retail and FMCG in the continent How eCommerce has developed in different markets The surge of Retail Media Success stories in Retail Media campaignsMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our guest is Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard. He joins Daniel and Christina to share his unique career path, which started as a Consultant, later climbing the ladder in IT, taking a bold switch to General Management (with a move to Latin America included) and for, the last years, heading up the Digital Agenda, first leading the commercial agenda and now looking into new business models.
Tune in to hear about:
- Making cross-functional and geographic moves
- Capabilities he’s developed internally in Data and AI
- His point of view on the true potential of AI
- Easy24, Pernod’s eB2B platform that serves their portfolio but also other FMCGsMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
While FMCGs' growth has come to a major halt in Europe and North America, what's going on in Asia? In this episode, we are accompanied by Management Consulting Leader Kearney's Head of Consumer for Asia Sid Pathak, with who we go over what's keeping CEOs and GMs up at night when it comes to being successful in the East.
Tune in to learn about:
Kearney as a firm and Sid's scope there The ups & downs in South East Asia GM/CEO top priorities: Growth, Talent and Digitalisation A look into the next years What Leaders are getting wrong Some tactics and strategies Kearney is applying to help their clients todayMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Marlies Gebetsberger is the SVP and Head of Philips Personal Health Western Europe. In this episode, we explore how their portfolio, based on the Philips innovative DNA, has a real impact on people’s lives. We also reflect on Marlies’ learnings during her career and the leadership she’s developed: Compassionate Candor, a philosophy based on caring personally and challenging professionally, always with the ultimate success of people in mind.
Marlies’ career path from Marketing to General Management Learning how to be a leader while growing a career Radical Candor and combining care with performance A reflection on the evolution of the corporate world Philips’ portfolio and how it’s impacting millions daily How they won a Cannes Lion with an ambitious refurbishment program
Tune into this conversation to learn about:More:
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With a background in companies like Accenture, Procter & Gamble, Boston Consulting Group, and Google; it’s safe to say that not many people have Eric Gregoire’s experience. Now the VP of Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare, he comes to the podcast to speak about how he’s grown his career between Marketing and Digital while making decisive moves that give him have a unique point of view on business today and tomorrow.
Tune into this episode to hear about:
How switching from FMCG to Consulting, then Tech and now back in Consumer has shaped Eric’s approach to business and leadership The evolution of Marketing in the last couple of decades Eric’s main priorities in Digital and Marketing Will Marketing and Digital merge in the future, or will they remain separate? AI and other innovationsMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on.
We invited Nabil Malouli, who heads up eCommerce at the one of the world’s largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more.
Here are some of the discussion points in this conversation:
How best in class companies are preparing for covid Must-do’s ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect -
Our guests in this episode are Nick Hinsley, Chief Revenue Officer at the unified Retail Media Network Platform, Zitcha; and Jack Johnson, Head of Retail Media and Data at UK-based Online-only supermarket Ocado. They join the podcast together to speak about how they are teaming up to launch the exciting Retail Media Network Ocado Ads, which aims to be the most flexible network in the market, and a blueprint and model to follow for other Retailers.
Tune in to learn about:
Ocado’s position in the market and the reason for its historical dominance online Zitcha’s role in the Retail Media landscape How Ocado will differentiate itself as a Media network being online-only Ocado Ads Manager powered by Zitcha’s potential around data, self-serve and innovation and test & learn How advanced planning tools will make Ocado differentiate their offering to BrandsMore:
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The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer.
Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/
You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others? Let’s stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work? You lead global ecommerce for the world’s largest food manufacturer, what is a day in the life of Neel? How does global leadership work? How many countries do you work with? How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer? How do you align country by country for outcomes at the digital shelf? Global capabilities - SCANR was how Sri thought about it at JnJ. What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do? As we wrap up this episode, let’s talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else?
Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/
Follow Nestlé online at: https://www.nestle.com/
Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora
Neel answers these questions: -
In this episode, we are joined by two executives representing two of the most important companies in Foods: Jaime Liriano, Head of Marketing Northern Europe at General Mills and Iñigo Garcia, Director, Global Insights & Analytics at McDonald's. With them, we take a deep dive into how these two companies capture food trends and then add them to their respective portfolio and menus.
Tune in to learn about:
Current food trends Spotting new food trends How an FMCG player like General Mills looks at Out-of-Home to innovate their portfolio Balancing a global and local portfolio The impact of the healthy trend How the proliferation of data has changed the role of Insights and Marketing Leveraging data to deliver disproportionate growthMore:
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Mercado Libre is, undoubtedly, the eCommerce leader in Latin America. Headquartered in Argentina and the clear dominant in the 2 key markets, Brazil and Mexico, they have been able to beat very famous foreign competition during years. Their CMO and Head of Ads, Sean Summers, joins us to speak about their key success factors and what the future holds for them, with the added context of Retail Media’s boom.
Tune in to learn about:
Sean’s international career in FMCG prior to joining Mercado Libre Mercado Libre’s success: x3 users versus 2019 Their unique approach to Media and Ads and their interaction with brands The outlook of the business in the next 3 yearsMore:
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Andreas Reiffen is a staple name in the Consumer Goods eCommerce world. As the CEO and Founder of Crealytics, he launched the industry’s first retail media Supply-side Platform. Now, after the big boom of Retailers' own Networks, he's ready to change the game in with his new venture: Pentaleap, a spin-off focused designed to enable an open, efficient Retail Media ecosystem.
In this conversation you'll hear about:
Andreas' background as an entrepreneur Why he's decided to start Pentaleap (and an interesting origin to the name!) The current Retail Media scenario and why Brands and Retailers have reasons to be unhappy Google and Microsoft's foreseeable role in the Media & Marketing Mix Problems with standardization and measurement The Next 2 years: towards a more consolidated, programmatic mediaMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian - Show more
