Episodios
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In this episode I am joined by Christie Gray, the Creative Director and Design Lead at OVO - but soon to join Kimberly Clarke.
Christie has over 12 years of experience in brand, packaging, advertising, and experiential design across multiple industries including FMCG, energy, and fashion. Before that, Christie co-founded FreshStudio, an independent design and 3D moving image company, and held positions at Clarks and Taxi Studio.
---In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here.
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In this episode I am talking to James Verity, who is the Creative Director at The Jamie Oliver Group, leading the creative vision for one of the most recognised names in food and lifestyle.
With 25 years of experience in the creative industry, James is known for his ability to blend storytelling with innovative design to create engaging brand experiences.
Before going in-house James founded his own creative agency, Superfantastic, which specialised in brand, design and digital to visualise and communicate what makes brands special. Some of the brands James worked on included Intercontinental Hotel Group, Pernod Ricard, Contiki, Penguin Random House and Bikeability.
At The Jamie Oliver Group, he has been instrumental in developing campaigns that promote sustainability and healthy living as well as culinary creativity.
James has an unwavering commitment to excellence, collaboration and storytelling which is why he was one of our judges for the Inside OutĀ® Awards in 2024.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here.
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In this episode I am joined by Hugo Timm, an accomplished creative leader and branding expert who currently serves as the Senior Creative Director at Frontify, a leading brand management platform. With a career spanning agencies and in-house roles, Hugo has built a reputation for his innovative approach to brandingāone that champions flexibility, adaptability, and collaboration.
In his role at Frontify, Hugo has been instrumental in shaping the company's brand evolution, recently leading the launch of their rebranding efforts. His unique jazz-influenced perspective challenges traditional notions of rigid brand rules and embraces the dynamic, ever-changing nature of modern branding.
When heās not driving creative strategies, Hugo is passionate about empowering teams, fostering collaboration, and rethinking how brands interact in a world full of opportunities for connection and reinterpretation.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here.
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In this episode I am talking to Jean Batthany, a purpose-driven Chief Creative Officer with over three decades of experience in advertising and marketing. Jean is known for her innovative approach to creative leadership and fostering diverse, collaborative teams.
Jean's impressive career includes leadership roles at Walmart as Chief Creative Officer and VP, Global Creative at Walt Disney Parks, where she led its in-house agency, Yellow Shoes. Her expertise in transforming in-house agencies into innovative digital-first creative centres of excellence has been widely recognised in the industry.
Jean's talent has earned her numerous accolades, including being named one of Business Insider's 30 Most Creative Women in Advertising. Her creative work has received multiple prestigious awards, including Addys, Cannes Lions, Clios, and Effies.
Currently, Jean works as a Fractional Chief Creative Officer, where she is able to collaborate with purpose-driven leaders to launch, grow and evolve their brands at the same time as pursuing her personal mission to make the world more equitable, sustainable, and beautiful.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here.
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In this episode I am talking to Zoe Scaman, Founder of Bodacious, a full-service strategy studio about the future of branding.
Zoe is a visionary strategist and entrepreneur who has made waves in the world of brand strategy, entertainment, and emerging technologies. Her bold and audacious thinking has shaped culturally compelling brands like Lego, Netflix and Oatly.
If you follow Zoe you will know that she is well known for her intelligent thinking around the intersection between brand strategy, cultural trends, and technological advancements and knowing what needs to happen next.
Zoe is a testament to the power of bold thinking and adaptability in the face of rapid cultural and technological shifts.
For in-house creative leaders who are working with strategy and brand building in this increasingly complex and dynamic world can learn so much from Zoe.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/
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Matt Watson, Executive Creative Director at Sips&Bites, PepsiCo's in-house creative agency. Matt is an award-winning creative leader who has shaped bold, entertaining campaigns for major global brands. His integrated thinking delivers ideas that capture attention and drive sales across platforms, showcasing his adaptability in a dynamic marketing landscape.
As of 2024, Mattās astonishing number of accolades and achievements includes three Cannes Lions, with six shortlist appearances; four D&AD Pencils - including a yellow pencil - and a Gold and two bronzes at Eurobest. Other wins include seven Creative Circles, a Drum Grand Prix, a Webby award and multiple Caples, LIA and Gold Drum awards. Sips&Bites has been named 4th most creative in-house agency in the world by D&AD and 10th most creative agency in the UK at Cannes Lions, while Campaign named Matt himself No.3 in-house creative leader in 2024. And a cease and desist from Mariah Carey to end the year!
In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.Download the report for FREE here.
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Simon Au is the North American Executive Creative Director at Kraft Heinz's internal agency, The Kitchen. Under his leadership, the agency has achieved remarkable growth, expanding to over 100+ team members spanning two countries and overseeing 15 brands, all within just two years. His leadership has transformed the agency into a nimble, culturally responsive creative powerhouse known for producing fast, innovative work.
The agency has earned numerous awards worldwide, including recognition at Cannes and being named the Drum's Global In-House Agency of the Year, ANA In-House Agency of the Year, and Shorty small agency of the year.
Beyond his contributions to The Kitchen, Simon is a dedicated advocate for diversity and inclusion in the industry, particularly championing BIPOC (Black, Indigenous, and People of Color) and LGBTQ+ representation throughout his career.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Nish Patel is the host of the CreativeOps Podcast, which explores the evolving landscape of in-house creative leadership, and the soon-to-launch Prompting Humans podcast, focused on the intersection of AI and human creativity in all its forms.
Nish has been working with enterprise marketing and creative services departments over the last 10 years, after identified the emerging field of Creative Operations, he has been talking about it ever since at dozens of conferences, webinars, and even hosting industry workshops. Nish is THE evangelist of Creative Operations.
Born in Canada with East Indian heritage, Nishās identity is a blend of diverse influences, shaped by American culture and increasingly rooted in ancient Indian teachings. This unique combination has taught him to learn from the past, embrace an open mind, and remain optimistic about the boundless possibilities of tomorrow.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Omar Fahmi is a seasoned creative consultant and design director with over 15 years of experience which spans across advertising, marketing, automotive, telecoms, prop-tech, and education.
He currently serves as the Creative Director for Virgin Media O2 Business, where he leads the in-house creative team and oversees external communications for Virgin Media, O2, and Virgin Media O2.
Under his leadership, the team has achieved significant recognition, including a gold award at the B2B Marketing Awards 2022 and multiple nominations in various categories. Additionally, they have been finalists in the B2B Drum Awards for two consecutive years.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Rishad Tobaccowala, a renowned business strategist, author, and thought leader with over four decades of experience in marketing, technology, and the future of work. Known for his innovative thinking and human-centered approach.
Rishad has advised global companies and C-suite leaders on digital transformation, organisational growth, and creative strategy. Formerly the Chief Growth Officer at Publicis Groupe, Rishad now focuses on helping individuals and companies navigate change and adapt to the evolving nature of work. He has recently released a new book, Rethinking Work, which provides fascinating insights on how to reshape our approaches to work and leadership which is why I was particularly keen to get him to join me on the podcast.
Pre-Order Rishad's new book 'Rethinking Work' which is out on 4th Feb 2025 https://rishadtobaccowala.com/rethinking-work
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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This time I am joined by Ceri Sampson - Group Executive Creative Director Sky TV and we recorded this LIVE at the Sky Creative Teams away day.
As part of the Senior Leadership team at Sky Creative Agency, Ceri is a brand and broadcast specialist, and has successfully led design teams on countless high-profile projects, including programme identities for the Premier League, The Ryder Cup Formula 1. He has led channel re-brands for Sky Cinema, Sky Arts, Sky Atlantic, Sky One and Sky Sports.
At various points in his career he has managed to get his hands on the Worldās major sports trophies, including the World and European Cups, but heās also helped our teams win a few awards of their own along the way too, including EMI, Clio, D&AD, Promax, RTS and BAFTA.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Warren Marenco Chase is a senior global marketing communications executive with 25+ years experience running agency operations in all areas of creative, digital and media communications, and leading some of the world's most valuable brands, at the most awarded global agency networks - Media.Monks, BBDO, Proximity, OMD and Wunderman.
Warren is a seasoned āin-houserā having built and ran Verizon's in-house agency operation in New York where he came on board as Chief Operating Officer.
Now Warren is the VP, Managing Director of Copper Giants In-House Agency for Liberty Mutual Insurance. Which he calls āan out-of-the-box in-house agencyā and āone-of-a-kind,ā in-house agency who also do work for outside clients.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Tea Uglow is the ex-Google Creative Lab founder Peabody-winning, and Cannes Glass President. Tea founded Google Creative Labs in London in 2007 and later in Sydney in 2011.
Tea is now co-founder of Dark Swan - a creative & strategic advisory agency focused on future trends and exploring cultural-digital interface.
Tea has created award-winning UX, AI and AR projects with cultural organisations world-wide. She is happily autistic, queer, and and was even the co-author of the trans flag emoji in 2020. Her book Great LGBTQ Speeches was published in 2022.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Our annual Inside OutĀ® Awards winners ceremony was held in Central London on Thursday 24th October 2024.
As part of the event we held a panel discussion with four of our judges to discuss the themes that had emerged this year and the ingredients of an award winning in-house creative team.
Joining Emma on the panel was:
Paul Collins, Global Brand Creative Director at Bang & Oulfsen Zoƫ Wedderburn, Group Creative Director at Applegreen Sabrina Godden-Tuma, Global Creative Director at Vodafone James Verity, Creative Director at The Jamie Oliver GroupOur awards open again in March 2025 - sign up for our 'Insider' newsletter via our website to keep updated.
ā www.theinsideout.community ā
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Marc Babin, the Creative Director at Anyline and a member of Inside OutĀ®. Anyline are a technology and data collection company based in Austria. Anyline enables businesses to collect and interpret visual information with any mobile device.
Whilst we have already spoken to many in-house creative leaders at big established brands, I wanted to bring on a guest who is showing the very different ways a leader can have business impact with creativity.
Over the past decade, Marc has become a leader in digital media and creative content - even creating the opportunity for additional revenue streams for the business, thanks to the freedom and opportunities he has created for himself at Anyline. Marcās story is a great lesson in creative influence, persuasion, and the value that can come when you choose to simply ignore the rules of the game
---In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Orlagh Marnane is Head of Creative Production at The Mix Dublin and a member of the Inside OutĀ® Community, also joining Orlagh was Greg McLoughlin, the Creative Director so we could explore the magic making of creative duos (a theme we highlighted in our report.)
Orlagh is Head of The Mix Dublin, the global in-house agency and production company for Irish Distillers Pernod Ricard. She has over 20 years international experience across Creative Media, Design & Production. She specialises in developing high performance teams and curating top talent to answer very specific needs for Business. She currently leads an ever-growing team of designers, photographers, film makers, editors and creatives, working on international campaigns across the entire Irish Distillers Whiskey portfolio.
Orlagh joined The Mix Dublin with a wealth of agency & production experience, previously helping establish and build the creative production studio for Cannes Lion Grand Prix winning agency Rothco (now Droga5 Dublin). She also founded a UAE based video production company - Reel Snappy. Prior to that, she dabbled with a couple of startups; working in Irelandās first dedicated Social Media agency & produced every form of content for online streaming platforms. She worked in Sports Television for the first 7 years of her career.
Greg McLoughlin is the Creative Director of The Mix Dublin, the global in-house agency and production company for Irish Distillers Pernod Ricard. Heās now on a mission to help The Mix team create the very best work of their lives for iconic Irish Whiskey brands like - Jameson, Redbreast, Midleton Very Rare and many more. Greg started out as a copywriter, working for some of the big network ad agencies ā TBWA, Leo Burnett and Oglivy, as well as a fistful of independent shops. He even briefly opened his own agency in partnership with a stuffed monkey toy (that didnāt go great). Over his career Greg managed to create an impressive body of work, working on many high-profile local and Global campaigns that went on to win more than his bodyweight in both national and international advertising awards.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Adam Morgan is an Executive Brand and Creative Leader with experience in creativity, strategy, and storytelling for 27 years. In 2020, AdWeek named him one of the āCreative 100āāthe top inspiring creative minds in marketing, media, and cultureāin the world. Heās the author of the book, āSorry Spock, Emotion Drives Business,ā that proves the value of creativity and design with hard science. Heās a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast, Real Creative Leadership, that offers inspiration and guidance on the day-to-day job of being a creative leader.
Currently he is the Senior Director of Brand and Creative at Splunkāleading brand strategy and campaigns as well as all creative content and design systems. Before Splunk he was an Executive Creative Director at Adobe for eight years, and an ECD and CD at several international ad agencies, delivering award-winning advertising and campaigns. He was named a 40 under 40 business leader by Utah Business Magazine, and Utah Ad Professional of the Year in 2014. And heās one of the few creative leaders to have a masterās degree in marketing strategy from Northwestern. To read one of his articles on data-driven creativity, you can visit his magazine āThe Creative Machineā on Medium. Or learn more about his book and speaking topics at adamWmorgan.com.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Arjen Klinkenberg is the Creative Director and Brand Guru at Tony's Chocolonely and a member of the Inside OutĀ® Community.
With a background in magazine art direction, Klink (as he likes to be known) was not a likely candidate to design the wrapper and build the brand for Tony's Chocolonely, the chocolate bar-with-a-mission. Which is maybe why it turned out as different and disruptive as it has.Nearly 20 years later he is still the creative director and brand guru of Tony's, and still hooked on its brand, mission ā and the chocolate!
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Sian Finnis is the Senior Director, of the Marketing Studio over at King, the gaming company who brought us Candy Crush and a member of the Inside OutĀ® Community.
Sian is a dynamic and visionary leader with extensive experience in brand strategy, design, and creative operations. With a rich background in leading high-performing teams and a passion for fostering creative growth.
Sian brings a wealth of knowledge and insights into the evolving landscape of in-house creative leadership.
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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This time I am joined by Gillian Davis, published author, advisor, and speaker on progressive leadership practices, and one of Inside OutĀ® Community Advisors we have onboard to support our members with their leadership challenges.
Gillian specialises in leadership transformation in the modern workplace and has worked with Design Leadership Teams at companies like Spotify, Typeform, and WeTransfer.
Dubbed the āarchitect of the unseenā by her clients, Gillian loves to troubleshoot and get things unstuck by teasing out and solving the organisational and leadership pain points that come with scaling businesses and teams.
Gillian founded OverTime Leader in 2017 to work with ambitious leaders at growth companies to drive change and fast paced transformation. OverTime Leader drives client growth through organisational strategy, high performing and aligned teams, and leadership programs.
Gillianās clients have included : MessageBird, Typeform, Spotify, Wetransfer, Google, TomTom, TaskRabbit, Hutch Games, TreesPlease, BenevolentAI, Pinterest, Bitmovin, Sylvera, Valeo, Omnicom Media Group, Beyond, Wavemaker, etc
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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