Episodes
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If you’re reading this right now, I am quite frankly THRILLED. As this suggests to me that you might (potentially) be considering joining us inside the Freedom Accelerator®, my 12-month group coaching program.
Before I dive into all the juicy FAQs around this program… For those of you who haven’t already got the memo (lol), in short the Freedom Accelerator® has been designed to teach you how to make at least 6-figures from a group coach program on evergreen. So whether you’re…
… Fully booked in your 1:1 coaching program and are ready to shift to group coaching
… Are exhausted with doing launches for your various different programs within your business
… The type of person who doesn’t fit into either of these situations but who wants to learn how to transition into group coaching on evergreen
You’re who we’ve made this program for!
But of course, with this type of commitment comes a whole lot of questions… and this is exactly what I’ll be covering in today’s podcast episode.
What you’ll learn:
- The 3 core phases to crafting your 6-figure offer, seamlessly transitioning to an evergreen business model and sustainably SCALING, that you’ll learn inside the Freedom Accelerator®
- Whether you need to have a group offer or group coaching program before you join us (spoiler alert: you don’t and I’ll explain why!)
- How I simplify Facebook/Instagram Ads, so that although you don’t need to… you might in fact want to start using them
- The way we can facilitate your transition from a cohort style program to an evergreen one
- The scope and impact of our community (the women inside this program are DEFINITELY the best thing about it might I add!)
Whether this is your first time hearing about the Freedom Accelerator®, or you’ve been considering applying for a while… if real transformation, real shifts and serious business growth is what you’re looking for, you’re definitely going to want to tune in to this episode!
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/Iamroseradford -
In today’s podcast episode, I’m going to be answering the million dollar question I frequently get asked… “How quickly can you sign clients on evergreen?”.
Let me preface this by saying, this is such a valid question.
You’re looking to scale your business to its first (or next) 6-7 figures - so it’s understandable that you want to know whether this business model is going to allow you to make an ROI, more sales and build unstoppable momentum.
What you’ll learn:
- Three things that we do straight off the bat to allow our students to get results faster with their new evergreen funnel- How to increase the speed at which you get results within your own evergreen funnel (I’m talking traffic quantity, marketing clarity, and SHOWING UP!
- The importance of having an experimental mindset (remember this is a long-term relationship, not a one night stand — lol)
- Why fast results aren’t always the best results when it comes to sustainably scaling your business on evergreen
- How to get dialed into the data without feeling the need to reach for the *data overwhelm* button
So, if you’re thinking about switching to an evergreen business model or you already have, tune in now… as this episode is going to be invaluable to you!
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/Iamroseradford -
Missing episodes?
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In today’s episode, I’m coming in with my usual girl next-door kind of vibe, to teach you the do’s and don’ts of how to create urgency (the authentic kind) with open evergreen enrolment.
In this episode, I’ll be diving into all the goodness that allowed me to go from face-planting about 300 (yes, 300!) DM conversations trying to make sales, to bringing in over $1 million in under (roughly) 5 years AND just before I hit the big 3 0… and how you can do it too!
What you’ll learn:
- The three types of ‘urgency tactics’ that are killing your sales and causing your clients to have a big old dose of Buyers Remorse (...yes, this is WHY your clients are asking for refunds!).- The #1 way to appeal to a person’s inner sense of urgency that leads them to feel like buying from you right now makes PERFECT sense.
- Two of the most fundamental ways you can create urgency for your clients without having to add on yet another ridiculous discount or fancy ‘bonus package’, that’s due to expire in [insert fake end date here]. We’ll call this one, the Carrot, and the Stick (lol).
- How you can offer genuine and authentic exclusivity within your offers, which builds a foundation of trust with your potential client, and sets the scene for a (very) happy client and coach relationship!
Get ready to wave goodbye to deadline funnels, fake urgency, and scarcity… and hello to honest sales strategies, that will fill in the sales skills gap (try and say that one quickly!), you’ve been missing!
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/Iamroseradford -
Today’s episode is going to be a little bit different, as I am pulling a live stream from the Instagram archives. The reason I’m doing this is because I was recently asked the same question again – “do evergreen webinars still work?” I wanted to answer this question in a broader way for more of you to hear.
This particular livestream is incredibly valuable if you are also asking the same question about whether evergreen marketing will work for you. Not to mention, it’s another great way for me to share some of the reasons why I continue to use an evergreen webinar, even when others in the industry have stopped!
What you’ll learn:- Whether evergreen webinars still work when it comes to selling group coaching programs
- The percentage of your audience that are actually ready to buy at any one time
- What the buyer decision making process actually involves
- Your options for taking a cold lead down the buyer decision making process
- Why webinars are essentially lead magnets
- What I mean by ‘the offer is always the marketing’
In short, yes, evergreen webinars DO still work! But only if you utilise them the right way…
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/Iamroseradford -
In today's episode, I'll go through the three steps to scale your business to multiple six and seven figures in the next 12 months using the evergreen model. I'll also reveal when is the right time to go evergreen with your group coaching program, and I'll share what nobody is telling you about evergreen marketing.
What You'll Learn:
- The three immediate steps you can take to go evergreen with your group coaching program
- The importance of having systems in place before going evergreen
- Why we must step into self-leadership and create an income-generating team
- What you can do when you feel that you don't have time or the resources and structure to go evergreen
- The quickest way to go evergreen
- The secret of what makes evergreen marketing actually work
If you feel like you don't have time, or you are not ready to go evergreen with your group coaching program, ask yourself, where do you want your business to be in 6 or 12 months? Because nothing changes if nothing changes. And almost every successful entrepreneur didn't wait until they were 100% ready, so eliminate the belief that you need to have everything sorted out before launching.
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/Iamroseradford -
Today I'm sharing what I really think about the coaches who sell offers based on the “vibe” or the “energy” of the offer that one will experience with them, and how this is eroding trust in the online industry. So, for the clients to have their experiences aligned with the expectations from your offer, you’ll need to know how to articulate the value of your group coaching program so that it sells.
What You’ll Learn:
- How to recognise a valuable offer vs spiritual entertainment
- You get paid for the value that you articulate, not the value that you deliver
- Where to start from with clearly articulating the value of your offer
- The two versions and examples of a program promise
- How to price your offer based on value and market positioning
- Should I start with low ticket offers rather than high ticket offers?
Remember that your ability to sell your program depends on your ability to communicate the value of it. However, articulating that value can be tough, so working with an expert on this will save you from going around in circles for months and years.
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/Iamroseradford -
I reveal in this episode, why your clients are more likely to get better results in group coaching programs than working with you in 1:1 coaching sessions. I also talk about why you don't need to run group coaching programs in cohorts and why investing in a group coaching program can be a great business decision.
What You'll Learn:
- Why group coaching programs are more powerful than one-on-ones
- The difference between building knowledge inside a community and receiving it from a unique source
- Why serving clients one-on-one style in group coaching programs can be exhausting and not very effective
- Why running group coaching programs in cohorts can be counterproductive for you and your clients
- What is running a program "in evergreen name alone," and how to fix it
- The limitations of working with a coach one-on-one
Entrepreneurship can be a very lonely place, just as much as going through any transformation. If you want to succeed in it, we must put in hard work, commitment, and you need a community of like-minded entrepreneurs or of people facing the same challenges in their transformation path. Working within a community opens the door to new friendships, collaborations, partnerships and connections with passionate people who love what they do.
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/IamroseradfordBuy the Evergreen Revolution® book on Amazon: https://a.co/d/1xYjjnI
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In this episode, I'll reveal how we scaled to a million dollars in sales without launching. I'll also go through a core mistake most established coaches make. I'll also be sharing what to include and what not to include when creating a high-ticket group coaching program, as well as how to create an MRR, a.k.a Monthly Recurring Revenue.
What You'll Learn:
- What to include and what to avoid putting into our high-ticket coaching programs
- The difference between group coaching programs and courses, and why we NEVER should call our coaching program a course
- Why selling courses is way less effective than selling group coaching programs
- How to create a Monthly Recurring Revenue without depleting our time and energy
- What it actually takes to launch a group coaching program
When we compare the launch with the evergreen model, we'll realise that the latter offers much more freedom and spaciousness, a quality lifestyle and profitability. We don't hear this enough because most business coaches have made lots of money teaching how to sell courses, and they’ve never questioned the status quo. They never stop to think about whether selling courses is really the best way for people to grow their businesses.
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/IamroseradfordBuy the Evergreen Revolution® book on Amazon: https://a.co/d/1xYjjnI
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In this episode, you'll learn why depending on launching to generate revenue in your coaching business might not be the best idea from a physical and mental health point of view, and why it might also end up killing your business. I'll explore the differences between running a launch-based and an evergreen coaching business, and I'll also be sharing the story of how I missed $140K in sales in five months, and what that expensive and valuable lesson taught me.
What You'll Learn:
- How a launch-based coaching business essentially works and how it differs from the evergreen model
- How I discovered the evergreen model and how I missed $140K in sales
- What makes the launch model so unpredictable, addictive and unstable
- Why some potential clients might feel thrown away or rejected when we only operate in the launch model and how that will impact our business
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/IamroseradfordBuy the Evergreen Revolution® book on Amazon: https://a.co/d/1xYjjnI
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This week, we'll go through practical steps to help you double your income while working half the hours. There's not a single person on the planet who wouldn't like to make more money while working fewer hours. Sadly, the very thought of working less while earning more is absurd to some people. If you're tired of the continuous tradeoff between time and money, tune in to find out how I doubled my income working fewer hours and how you can do it too.
What You'll Learn:
- How to double your income while working fewer hours
- Why you need to start charging what you're worth
- How to identify and address your business model issue
- The process of designing a group coaching program
- Why you need to create evergreen business opportunities
- How to start outsourcing small tasks
- Understanding the 80/20 rule
- How to create more time by automating your business
I'm a firm believer that you don't have to live your life trapped in the rat race of 9 to 5. You're an entrepreneur, you shouldn't be working your head off every day just to make ends meet. Unfortunately, in a world where so many entrepreneurs trade their time for money, it might seem impossible to work less and make more money. But if there's anything you'll learn from this episode is that it's not as hard as you think.
Resources:
Make sales every week on evergreen > https://go.roseradford.com/stepupApply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d
Find me on Instagram > https://www.instagram.com/IamroseradfordBuy the Evergreen Revolution® book on Amazon: https://a.co/d/1xYjjnI
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Welcome my friend! I am so glad that you are here for this High Ticket Evergreen Revolution Private Podcast.
We have pulled some of our best episodes of the Grow to CEO show to deliver this mini-series to you on how to turn your offer evergreen and work less hours with less stress while taking you along on my journey on how I doubled my income when I went all in on evergreen.
If you’re new to my world, who am I? I’m Rose Radford, a former McKinsey strategy consultant who went on to build my business to generate over a million pounds in cash received before turning the age of 30 as well as being the youngest female entrepreneur to be invited to Mastermind with Sir Richard Branson on Necker Island.
We've helped well over a hundred clients now to evergreen their business and scale. And it's the most fulfilling, most joyous work I've been able to do yet. So I'm just really excited that you're here in this world.
