Episode 26: It's all in the mind ...set!The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In this week's episode we dig into all things mindset. We chat about our own mindset hurdles as well as general theories and ideas to help you get your mind working for you.
Episode 25: Let's talk about money honey!The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
We chat about the many different ways that you can make money from your blog, including things not directly connected to your blog. We share our current income streams and get you started on diversifying your income streams by sharing loads of options for you regardless of the site of your blog.
Episode 24: Being human in businessThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In today's episode we chat about how important it is to retain authenticity when building your business. We explore alternative, and quite frankly, nicer tactics to growing your business with examples from our own lives and businesses.
Jade's FREE Pinterest Challenge - Pin it to win it - https://coursecraft.net/courses/z9VxX/splash
Episode 23: Q & A Part 2The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Join us as we answer more listener questions,
Episode 22: Ask us anything - Q&A part 1The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Join us for a Q&A and a few well timed tangents, plus an appearance from Cer's dad!
Q1. Nicky Williams - spinninplates.com If this fits with your Q&A. I would like to know ... do all blogs benefit from building their own unique community?
Q4.Lauren James inspirecreateeducate.co.uk How much sway does internal linking structure have with DA?
Do you concentrate on one social media platform over the others? Do you switch it up? Or put less effort into them all?
We delve into the answers to all these questions as well as going on a few (useful!) tangents!
We will be answering the rest of the questions we received next week.
Episode 21: You got to have faith, faith, faithThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
We chat about the journey we all go through while building our businesses. The peaks and troughs and the importance of keeping the faith if you still feel passionately about your idea - even when you hit a bump in the road. We chat about Ceri’s new venture to launch a print magazine - go and support that here - and check out her new YouTube channel on which she is documenting her journey setting up a media company.
It’s totally ok to pivot if you realise you’ve changed your direction, but it’s that passion that should be the deciding factor to whether you give up or not. Not the fact that things get tough. We chatted about building you own support system of people who will help you, as our families often don’t ‘get it’.
We discussed the value of showing up with authenticity day after day. Not being self-serving (dropping links everywhere!), but rather helping and supporting people just to be nice not to promote ourselves. Eventually, people will start to seek you out and you will get more reader, viewers or clients. Play the long game. Go over and above what is necessary or expected, just because. This is what makes you stand out. People are often lazy and go into FB groups with the wrong attitude. Think of the connections and friends you could make rather than the couple of views you might get from just dropping a link.
We also chatted about the possibility that Ceri’s partner James might be a serial killer (listen to find out!) and the fact that Aby watched Amy’s video in which she said sleeping in your make-up for one night ages your skin 8 days! Yikes!
Episode 20: What does 'being successful' actually mean?The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
We must set our goals, objectives and direction based on what we want, not what someone else wants for us.
Failing to define success on our own terms and trying to pursue someone else’s path, will mean we will end up frustrated, unhappy and not feeling unsuccessful at all.
Ask yourself - What makes me happy?
We are all different and so ALL have a different opinion as to what success is.
It’s also essential to remember that in many ways, we already are successful.
If we assume that we are failures until we reach a specific goal, we will never be happy. We have to recognise all we have already accomplished. Celebrate the small (sometimes daily) wins!
Bruce Lee said, “Always be yourself, express yourself, have faith in yourself; do not go out and look for a successful personality and duplicate it.”
Don’t copy someone else’s version of success because you’re not on their journey. It ultimately won’t make you happy.
Ask yourself:What successes have I had in my life? How can I continue building on that success? What lessons have I learned from those successes? What have I learned about myself from those areas?
Success is both a goal and a journey. When we reach certain milestones, that is an element of success. But we don’t stop there. We push higher and harder, striving for more and to bet better. This can definitely be staged and you might only be able to see the next step of success for you.
We must be able to clearly answer questions:What really matters to me? What are the things I’m passionate about? What do I want to make of my life? What lifestyle do I want to achieve? Who do I want to be? What do I want people to say about me after I die?
Episode 19: Why Automation rocks & how to get startedThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Automation is a way by which businesses take out the complex, most redundant steps from their processes and streamline them for simplicity.
Automation is moving the needle of business efficiency. Businesses which embrace automation have cut costs and saved time.
When you automate a process, you identify the series of tasks that must be done to complete the workflow. Then find the parts that can be done by a machine.
Benefits of automation
Streamlines communication - An automated workflow enables your teams to work together around individual items, rather than having notes and post-its stuck all over the office.
Accountability - assign tasks to people so everyone can see who is doing what and when it is due.
Easier to check progress towards goals
Reduces costs and human error
How do you start?
Identify the tasks that you do over and over again
Identify the tasks which are $10 tasks or less and not CEO/Money making tasks.
Use tools like Asana/Trello - Project management tools - free
Zapier allows you to connect programmes and apps.
Alfred - Shortcuts in much the same way. Copy & paste clipboard is what I use most often.
Saving yourself time, possibly finances (as you're not outsourcing to a VA) but you are also reducing your cognitive load. The more we clear the info we have to process the more we can focus on the high level tasks that will move the needle forward in your business.
Episode 18: Email Marketing 101The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In today's episode we're chatting all about Email Marketing. Why you need a list, getting started, growing your list, and enabling nurturing your list with a view to earning from it in the future. Why you need a list - you don't own any of your social media followers and while growing your following is nice, it is vanity, unless they are engaged. Your email list can help you develop community, give you a line of direct communication. In most cases the conversions are higher from your list too. Getting started: We chat about the main Email Service Providers. We both use Convertkit and have used Mailchimp too. But we give you some possible alternatives. Remember you can switch providers down the line, so the key is to just get started. How to start getting subscribers:Opt-ins freebies, Newsletters, exclusive content, not just blog posts. Grab Aby's free cheatsheet - 73 things you can send to your list - bit.ly/17things Free challenges are always great list builders. Growing your list: Take care of the people already on your list. Keep incentivising for new subscribers. Keep delivering value and your retention will be better. Creating an engaged/purchasing audience: Your email helps you build KLT. Become know for always delivering great value. Send at least 4 value-only emails before any one sales email.
Episode 17: Who am I to do that? Let's talk about Imposter SyndromeThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
The term impostor syndrome, coined in 1978, is described as a feeling of “phoniness in people who believe that they are not intelligent, capable or creative despite evidence of high achievement.” Basically, when you feel inadequate despite evident success. The negativity bias is the phenomena by which humans give more psychological weight to bad experiences than a good ones. In fact, some researchers assert that negative emotions have an impact close to 3x stronger than positive emotions. Start by acknowledging it. Recognise and call out these disruptive thoughts and feelings when they emerge. Change your mental programming Reframe your thoughts and realise that what you’re feeling isn’t founded on anything real. Feelings of inadequacy and fear are all in your head, so imagine how you’d feel if you could turn these thoughts into something positive. Note of your achievements You have many skills. Make a list of your strengths, and take note of everything you’re good at. Then, make a list of your weaknesses or areas you’d like to improve on, and focus on developing those areas. Realise you aren’t perfect. Perfectionism and impostor syndrome tend to go hand-in-hand, so give yourself a break. Nor are you aren’t alone With effort and mental reprogramming, you can learn to overcome your doubt and celebrate your accomplishments. It’s not easy , but imagine how liberated you’ll feel once your feelings of anxiety and fears of “getting found out” subside.
Episode 16: What to do when overwhelm rears its headThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
What to do when overwhelm rears its head
In this episode we talk all about the inevitable overwhelm. It happens to all of us at some point and we discuss our strategies for overcoming it.
We cover:It’s totally bloody normal Don't be a victim Focus - One thing Break tasks down Give yourself a break & reward for getting stuff done Talk to a friend Remember why you started this in the first place
Episode 15: The power of communityThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In this episode we chat about how important community has been for us personally in our businesses. We share why we think it is so important and we give you our top tips on how you can nurture your own community.
Episode 14: Do you need a niche?The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
This week we're chatting all about niche. What it actually is, whether you need one and how to figure out what yours could be. Join us for awesome biz chat that will help you move forward.
Episode 13: Why your business NEEDS Live VideoThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In this episode we discuss the reasons why you should be using Live video as part of your business strategy. We also go into depth about the various ways you can actually use lives. How can you use in in practice. Full show notes can be found here - the-huddle.co/13
Episode 12: Creative block - How to kick its arse!The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
The reasons why people feel blocked?
How can you get unblocked?
How we each get inspired
Ways to capture inspiration
Episode 11: Special Edition - Let's chat to Chris DuckerThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
We are so excited to share with you our recent interview with Chris Ducker! We were thrilled that Chris agreed to come on the show. Chris is a best-selling author, speaker and founder of Youpreneur.
We chat to Chris about the amazingly successful Youpreneur Summit and his new book which is out today! Full show notes & links over at the.huddle.co/chris
Episode 10: How to outsource the right wayThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Welcome to the 10th episode of The Huddle podcast with Ceri Gillett and Aby Moore.
Today is all about Outsourcing.
Outsourcing scares people, as they think it’s going to cost a lot. People also think that they can do it themselves, so maybe they should just keep doing it themselves..
Often people don’t like investing before they are making money in their business.
You either pay with your time or your money
For it to be a business you have to treat it like a business.
You couldn’t even start a hobby without investing in something.
2 main issues:Finding someone Then loosening the reins enough to let someone help you.
We chat about bartering and getting started on Fiverr to dip your toes on the outsourcing water!
We have both had various things done from people at Fiverr - logos, editing, graphics, jingles, research for blog posts.
Outsourcing can be such a weight off your shoulders.
What we outsource - social media scheduling, engagement, graphics, research, running groups.
Strategic things we will do ourselves.
We also cover how to actually hand tasks over to a VA and ways to get started and set up for success.
Episode 9: What makes YOU special? (Let's talk elevator pitches/USPs)The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
We delve into helping you find out; What is your superpower? How you find out and why it matters. What is an elevator pitch? We share yours and give you a handy formula for figuring out yours. Why you need an elevator pitch? We share all the places where you can use your new shiny Elevator pitch. For detailed show notes and links - www.the-huddle.co/9
Episode 8: Our 3 must-have tools you need for your online bizThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In today’s episode we are going to be listing 3 things that we highly rate, our top 3 told you need to help you start or grow your online business.
1) Good theme for your website. We love a pretty theme and often get pretty over functional. It doesn’t have to cost the earth.
2) The business generation model book - Over 20 top level business minds combined the best parts of business planning from their lived experience and they created this crazy plan that works.
3) Now you have a site, you might have traffic, you now need a way to capture that traffic. You need an email list! Therefore an email marketing provider is vital. I use Convertkit (* Aff), so I can tag and segment them to make sure each subscriber gets content specifically for them.
4) So you've got planned and then, then i feel you need permission to take yourself seriously and for me that's - A mastermind - so a mastermind is a group of people, not too many who com together at a set time and 'mastermind'
5) Now have site and way to capture traffic, we now need traffic, in a sustainable way that won’t send you mad. Enter Social Media Schedulers. You can’t post everything in real time. Schedule most so you have more time to engage. Aby uses Social Oomph* (aff) for Twitter and Grum for Instagram (which isn’t against IG rules!). Don’t focus on free schedulers. Social Oomph is less than a Starbucks!
6) Web presence - you don't need to drop 3k on a website in order to look professional and get taken seriously online - don't do that. To start an online business you just need to be online somewhere, a post in a Facebook group will do!
Head to the-huddlepodcast/8 for detailed show notes.
Episode 7: Business PlanningThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In this episode we talk about why business planning is a MUST!
Aby admits to not having a business plan when she started. It was just a hobby when she started and it just evolved. The ladies discuss, why we have certain goals, rather than think about what does that money means? They chat about the money hang ups we can have.
They discuss Ceri's favourite resource for business planning and also delve into reverse engineering and using both business plan and properly formulated goals to get you where you want to go.