Episode 39: We're back! Let's get focusedThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Ceri and Aby chat about getting back into a routine with our businesses and share how they are going to make sure they smash their 2018 goals over the next 3-4 months!
Summersode 37: Simple ways to increase your email subscribersThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Aby dives into quick and easy ways to build your email list. We ALL know how important building your list is, so listen up!
Summersode 35: How to increase your membership site retentionThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
With a year of membership site ownership under her belt Aby chats about her stop strategies for improving your membership site retention.
Summersode 33: Is your mindset affecting your confidence?The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Aby dives into some exploratory questions to help you under cover some mindset blocks which can affect your confidence. Do you know where you limiting beliefs come from? Let's find out.
Summersode 31: Quick branding checklistThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
A couple of episode ago Ceri & Aby talked about branding. In this episode Aby is outlining all the different aspects that go into branding so you can make sure you nail them all to produce a cohesive brand.
Summersode 30: Mindset shifts to change can't to CANThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Ceri is sharing three powerful mindset shifts to help you switch your mindset to 'I can't' to 'I can'. These are quick tips that you can incorporate into your every day thinking to have a huge effect on you and your business growth.
Summersode 29: How are you doing?The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Join Aby for a mini episode where she delves into some great questions to ask in a mid year check in. Let's make sure you are on track for the next 6 months in business and life.
Episode 28: What is branding anyway?The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
We delve into what branding means, how to create your own brand and some insight into our own personal brands.
For more detailed show notes see our podcast site - www.the-huddle.co
Episode 27: Video killed the radio starThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In this episode we chat about the power of video, why you need to be doing it and share our thoughts on IGTV.
Episode 26: It's all in the mind ...set!The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In this week's episode we dig into all things mindset. We chat about our own mindset hurdles as well as general theories and ideas to help you get your mind working for you.
Episode 25: Let's talk about money honey!The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
We chat about the many different ways that you can make money from your blog, including things not directly connected to your blog. We share our current income streams and get you started on diversifying your income streams by sharing loads of options for you regardless of the site of your blog.
Episode 24: Being human in businessThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In today's episode we chat about how important it is to retain authenticity when building your business. We explore alternative, and quite frankly, nicer tactics to growing your business with examples from our own lives and businesses.
Jade's FREE Pinterest Challenge - Pin it to win it - https://coursecraft.net/courses/z9VxX/splash
Episode 23: Q & A Part 2The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Join us as we answer more listener questions,
Episode 22: Ask us anything - Q&A part 1The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Join us for a Q&A and a few well timed tangents, plus an appearance from Cer's dad!
Q1. Nicky Williams - spinninplates.com If this fits with your Q&A. I would like to know ... do all blogs benefit from building their own unique community?
Q4.Lauren James inspirecreateeducate.co.uk How much sway does internal linking structure have with DA?
Do you concentrate on one social media platform over the others? Do you switch it up? Or put less effort into them all?
We delve into the answers to all these questions as well as going on a few (useful!) tangents!
We will be answering the rest of the questions we received next week.
Episode 21: You got to have faith, faith, faithThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
We chat about the journey we all go through while building our businesses. The peaks and troughs and the importance of keeping the faith if you still feel passionately about your idea - even when you hit a bump in the road. We chat about Ceri’s new venture to launch a print magazine - go and support that here - and check out her new YouTube channel on which she is documenting her journey setting up a media company.
It’s totally ok to pivot if you realise you’ve changed your direction, but it’s that passion that should be the deciding factor to whether you give up or not. Not the fact that things get tough. We chatted about building you own support system of people who will help you, as our families often don’t ‘get it’.
We discussed the value of showing up with authenticity day after day. Not being self-serving (dropping links everywhere!), but rather helping and supporting people just to be nice not to promote ourselves. Eventually, people will start to seek you out and you will get more reader, viewers or clients. Play the long game. Go over and above what is necessary or expected, just because. This is what makes you stand out. People are often lazy and go into FB groups with the wrong attitude. Think of the connections and friends you could make rather than the couple of views you might get from just dropping a link.
We also chatted about the possibility that Ceri’s partner James might be a serial killer (listen to find out!) and the fact that Aby watched Amy’s video in which she said sleeping in your make-up for one night ages your skin 8 days! Yikes!
Episode 20: What does 'being successful' actually mean?The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
We must set our goals, objectives and direction based on what we want, not what someone else wants for us.
Failing to define success on our own terms and trying to pursue someone else’s path, will mean we will end up frustrated, unhappy and not feeling unsuccessful at all.
Ask yourself - What makes me happy?
We are all different and so ALL have a different opinion as to what success is.
It’s also essential to remember that in many ways, we already are successful.
If we assume that we are failures until we reach a specific goal, we will never be happy. We have to recognise all we have already accomplished. Celebrate the small (sometimes daily) wins!
Bruce Lee said, “Always be yourself, express yourself, have faith in yourself; do not go out and look for a successful personality and duplicate it.”
Don’t copy someone else’s version of success because you’re not on their journey. It ultimately won’t make you happy.
Ask yourself:What successes have I had in my life? How can I continue building on that success? What lessons have I learned from those successes? What have I learned about myself from those areas?
Success is both a goal and a journey. When we reach certain milestones, that is an element of success. But we don’t stop there. We push higher and harder, striving for more and to bet better. This can definitely be staged and you might only be able to see the next step of success for you.
We must be able to clearly answer questions:What really matters to me? What are the things I’m passionate about? What do I want to make of my life? What lifestyle do I want to achieve? Who do I want to be? What do I want people to say about me after I die?
Episode 19: Why Automation rocks & how to get startedThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
Automation is a way by which businesses take out the complex, most redundant steps from their processes and streamline them for simplicity.
Automation is moving the needle of business efficiency. Businesses which embrace automation have cut costs and saved time.
When you automate a process, you identify the series of tasks that must be done to complete the workflow. Then find the parts that can be done by a machine.
Benefits of automation
Streamlines communication - An automated workflow enables your teams to work together around individual items, rather than having notes and post-its stuck all over the office.
Accountability - assign tasks to people so everyone can see who is doing what and when it is due.
Easier to check progress towards goals
Reduces costs and human error
How do you start?
Identify the tasks that you do over and over again
Identify the tasks which are $10 tasks or less and not CEO/Money making tasks.
Use tools like Asana/Trello - Project management tools - free
Zapier allows you to connect programmes and apps.
Alfred - Shortcuts in much the same way. Copy & paste clipboard is what I use most often.
Saving yourself time, possibly finances (as you're not outsourcing to a VA) but you are also reducing your cognitive load. The more we clear the info we have to process the more we can focus on the high level tasks that will move the needle forward in your business.
Episode 18: Email Marketing 101The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
In today's episode we're chatting all about Email Marketing. Why you need a list, getting started, growing your list, and enabling nurturing your list with a view to earning from it in the future. Why you need a list - you don't own any of your social media followers and while growing your following is nice, it is vanity, unless they are engaged. Your email list can help you develop community, give you a line of direct communication. In most cases the conversions are higher from your list too. Getting started: We chat about the main Email Service Providers. We both use Convertkit and have used Mailchimp too. But we give you some possible alternatives. Remember you can switch providers down the line, so the key is to just get started. How to start getting subscribers:Opt-ins freebies, Newsletters, exclusive content, not just blog posts. Grab Aby's free cheatsheet - 73 things you can send to your list - bit.ly/17things Free challenges are always great list builders. Growing your list: Take care of the people already on your list. Keep incentivising for new subscribers. Keep delivering value and your retention will be better. Creating an engaged/purchasing audience: Your email helps you build KLT. Become know for always delivering great value. Send at least 4 value-only emails before any one sales email.
Episode 17: Who am I to do that? Let's talk about Imposter SyndromeThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
The term impostor syndrome, coined in 1978, is described as a feeling of “phoniness in people who believe that they are not intelligent, capable or creative despite evidence of high achievement.” Basically, when you feel inadequate despite evident success. The negativity bias is the phenomena by which humans give more psychological weight to bad experiences than a good ones. In fact, some researchers assert that negative emotions have an impact close to 3x stronger than positive emotions. Start by acknowledging it. Recognise and call out these disruptive thoughts and feelings when they emerge. Change your mental programming Reframe your thoughts and realise that what you’re feeling isn’t founded on anything real. Feelings of inadequacy and fear are all in your head, so imagine how you’d feel if you could turn these thoughts into something positive. Note of your achievements You have many skills. Make a list of your strengths, and take note of everything you’re good at. Then, make a list of your weaknesses or areas you’d like to improve on, and focus on developing those areas. Realise you aren’t perfect. Perfectionism and impostor syndrome tend to go hand-in-hand, so give yourself a break. Nor are you aren’t alone With effort and mental reprogramming, you can learn to overcome your doubt and celebrate your accomplishments. It’s not easy , but imagine how liberated you’ll feel once your feelings of anxiety and fears of “getting found out” subside.
Episode 16: What to do when overwhelm rears its headThe Huddle podcast - Small talk for big business | Online Marketing | Business Strategy add
What to do when overwhelm rears its head
In this episode we talk all about the inevitable overwhelm. It happens to all of us at some point and we discuss our strategies for overcoming it.
We cover:It’s totally bloody normal Don't be a victim Focus - One thing Break tasks down Give yourself a break & reward for getting stuff done Talk to a friend Remember why you started this in the first place