Episodes
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For this 60th episode, I had the chance to chat with Chris Clemente, Director of Online Marketing at WebMD, the popular health information website, with 130M visits/month and 23M email subscribers.
In this episode, we talked about:
The traffic sources of a 134M visits/month website Implementing predictive content management How to learn data analytics Bridging the gap between marketing, automation, and data What the marketer of the future will look like Managing and segmenting a 23M subscribers email list Email marketing tips from sending 1 billion emails per year.Christopher is the Sr. Online Marketing Director for Medscape WebMD.
His background is in web development, but he has been working in email for the last 10+ years.
He’s worked with agencies and ESPs, and also worked with clients from the American Cancer Association to the Academy Awards.
Now at Medscape WebMD, he oversees the email and app marketing channel of physician and healthcare professional users.
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For this 59th episode, I had the chance to chat with Sylvie Giret, Managing Director North America at De Buyer USA, a leading French handmade cookware brand created in 1830 and present in over 90 countries.
In this episode, we talked about:
Launching French brands in the US The difference between the French and the American consumer How to craft your messaging for the US consumer The operational side of launching a French brand in the US. The relationship with retailers Going DTC first and building a relationship with US consumers first How to maximize trade shows The timeline you need to set up in the US The team you need to build to succeed in the US Geographic coverage and if it matters De Buyer challenges for 2021Sylvie is a multicultural Executive specializing in CPG.
She has been advising and operating niche brands willing to expand in the US market for almost 15 years.
A French-born citizen, Sylvie has lived in 7 different countries, including Northern Africa where she spent most of her childhood, France, the UK, and now the US.
She lives in NYC with her husband and 2 teenage children.
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For this 58th episode, I had the chance to chat with Eva Valerio, Global Head of Discovery Ads at Google. Before joining Google, Eva grew the uber-luxury skincare brand 'La Mer' on digital.
In this episode, we talked about:
The early days of digital marketing The journey from Fashion School to Google The growth story behind the uber-luxury skincare brand La Mer The funnel used to grow La Mer and reach a younger audience Building a high-touch digital experience for a luxury brand The Discovery Ads project at Google (to compliment Search Ads) Resources for intercultural communication. The cultural aspect of asking and giving feedback.Eva has led the digital evolution for many brands including La Mer and NYLON Magazine, defining what it means to be a successful brand in today’s digital age.
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For this 57th episode, I had the chance to chat with Zoë Lefeuvre, Senior Director of Solutions & Content Marketing at Gainsight, a customer success platform. Gainsight counts over 800 employees and serves clients like Dropbox, Zendesk, Marketo...
In this episode, we talked about:
Customer success KPIs and tracking The best way to share customer testimonials & case studies Launching a podcast and using LinkedIn live Adjusting as a marketer from B2C to B2B Finding a human touch with your colleagues and disconnecting in this remote environment The skills you need to take a company from $100M ARR to $300M ARRZoë is a passionate marketer who brings experience from a wide range of industries from financial services at Merrill Lynch, retail at Bloomingdale’s, beauty at L’Oréal, media/publishing at Condé Nast, and B2B SaaS at Cheetah Digital, Braze, and Gainsight.
When not marketing by day, she is exploring the world (40 countries and counting) with her French expat husband and their two poodles.
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For this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users. [When recorded, Kate was Director of Content Marketing at StorySlab].
In this episode, we talked about:
Creating content for the Sales Tech community Building no-buzzwords and no-fluff content LinkedIn Marketing tactics to succeed in organic and paid Leveraging Twitter to promote long-form content to a B2B audience The journalist and poet within all marketers Copywriting: the tactics & practice you need to get better at it.Kate Erwin is also co-founder of Hack/Slash, a blog that amplifies the voices from the tech trenches: Check it out: https://medium.com/hack-slash-media
Follow Kate on IG: @straightupkate
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For this 55th episode, I had the chance to chat with Kirsten Moorman, Marketing Manager at DocuSign, the pioneer in e-signature tech, counting more than 500,000 customers today.
In this episode, we talked about:
DocuSign growth and project-based organization Running marketing on a budget - a few ideas to do it well Running virtual events and their value for the prospects Enabling others (sales team, clients, colleague) as a marketer.Kirsten is a specialist of the SaaS industry and has global experience. Currently, her mission is to grow the Benelux business for DocuSign.
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For this 54th episode, I had the chance to chat with Denisse Diaz, Marketing Director at Global University Systems, a network of higher education institutions, with over 60,000 students in six countries and a global presence online.
In this episode, we talked about:
The impact of the COVID crisis on higher education Growing higher education brands, what it takes Marketing to learners and students Digital vs offline, and how trends evolve in marketing How to become a good communicator -
For this 53rd episode, I had the chance to chat with Amin Makhani, SVP of Growth Strategy at BentoBox, a SaaS solution for restaurants (6k customers worldwide). Amin was also first marketing hire at Yext, the company grew revenue from $5M to $120M and went public during his time.
In this episode, we talked about:
The state of the restaurant industry with the pandemic Marketing to restaurants, the channels, the strategy, the audience targeting Marketing to restaurants, the digital and physical marketing First marketing hire for Yext (NYSE: YEXT); the company grew revenues from $5M to $120M Joining a future billion-dollar startup during the 2008 recession The faith and scaling journey of growing a company until you take it public Learning management on the go and growing as a leader, what resources and what tactics to adopt. Hiring for intellectual curiosity and troubleshooting skills.Here is Amin's newsletter about financial markets and investment: https://mokhani.substack.com/
Follow Amin on Twitter: @mistermacomedy
Follow Amin on IG: @mistermacomedy
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In this episode, we talked about:
Building yourself as a marketer in the startup world Advice to junior self: 1) Know when to ask for help. 2) Take bigger bets. 10x'ing' your growth Doing unscalable things The “subway ad” for startups The fun side of E-commerce marketing How to learn from your peers What DTC marketers should be doing What integrated marketing is (growth+brand) The mix between new channels (TikTok, Clubhouse) and older channels (Radio etc…) Finding balance between distraction and learning as a leader Creating a culture of empowerment as a leader with your teamBefore joining Health E-commerce, Kristin was Director of Growth Marketing at Dormify.
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For this 51rst episode, I had the chance to chat with Spencer Marlow, Marketing Director EMEA at Anaplan, an NYSE-listed SaaS company specializing in business planning and data visualization.
In this episode, we talked about:
The importance of consolidated data and connected planning What data matters and should matter to a CMO? Internal and external data The questions you ask your data are the answers you’re going to get. How to link brand engagement to pipeline growth How to mix Account coverage, engagement/intent data, and lead-scoring data to show the impact of marketing on the bottom line What’s new in marketing metrics The importance of accountability and common language when it comes to marketing metrics. Less is more when it comes to data (the example of email marketing and the unique focus on CTR) The data you should measure is what really makes a difference for the business Building data tools and keeping a minimum amount of dashboards How marketing metrics can be liberatingSpencer is a highly accomplished B2B Marketing professional, with 20 years practitioner experience in IT/Technology marketing, including 4 years agency side.
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For this 50th episode, I had the chance to chat with Larry Sharpe. Larry was candidate for the Libertarian Party nomination for Vice President of the United States in 2016 and was the Libertarian nominee for Governor of New York in 2018. Larry is the Host of a popular podcast: The Sharpe Way. He is also a business consultant and trainer with The Neo Sage Group.
In this episode, we talked about:
Building trust as a leader by being consistent and The Oprah Effect The importance of being seen The difference between Sales/Marketing vs Operations Congruence as the key to effective branding A simple 3-questions exercise to define your brand A simple 3-questions exercise to define your customer How marketing is about managing expectations Getting to the top 1% of your industry by curating a niche: big fish small pond. The story behind running for Governor of New York in a third party How the key to leadership is in voluntarism, not authority Building leadership locally or in a specific department before organizing change at a higher level. How great politics and great marketing start with the mandate to serve people.Larry provides training, coaching, and consulting in many industries. He has trained and coached hundreds of entrepreneurs, executives, leaders, lawyers, and reps from dozens of companies all over the world.
In addition, Larry has been an interim senior executive for companies in times of crisis; filling a senior post and helping them find a replacement. He consults with law firms for jury selection and trial prep. Additionally, Larry consults on political campaigns regarding strategy and debate prep. He is also a professional speaker and has spoken at dozens of venues to a wide range of audiences throughout the US, Europe, and Asia. -
For this 49th episode, I had the chance to chat with Marie-Anne Dagues, Chief Marketing Officer at Perifit, a French startup company creator of a connected solution for pelvic floor rehabilitation used by 100.000 women worldwide.
In this episode, we talked about:
A company and a product on a mission to help women The story of a company with an 8-figures turnover in 3 years The marketing strategy behind their success Organic virality and having entire Facebook groups built around your product that you didn’t create Managing sensitive messaging and handling a politically charged product Transitioning from big brand management to tactical startup operations The millennial in all of us How marketers leave "a piece of their soul" with what they sellMarie-Anne has spent the past 8 years in a media agency, climbing the ladder from display buyer to Business Director and team lead for one of the largest global luxury groups.
She had managed small and large teams and has learned over the course of those years to navigate continuous turnover, stress, mean clients, and internal politics.
Also a young mom, Marie-Anne decided mid-2020 to turn that page and to dedicate her time, energy, and heart to a cause that she holds dear: women's health, and joined Perifit in December as CMO.
There, she is leading e-commerce, acquisition, branding, wholesale, PR, and communities.
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For this 48th episode, I had the chance to chat with Carl Potak, Founder & CEO @ StartupDevKit, an online incubator and accelerator platform for startups.
In this episode, we talked about:
What changed in startup building since 2007 The increased competitiveness of finding startup opportunities The importance of startup education as a founder and what you should learn about. Building an audience VS building a product How to properly run idea validationStartupDevKit, is top-ranked by Business Insider and was developed entirely by Carl.
He's a serial entrepreneur, marketer, writer, and developer who’s founded multiple startups, served as marketing director for two tech organizations, and has been in the startup industry since 2007.
Carl is the primary author of the StartupDevKit blog, which is ranked within the top 100 startup blogs according to Feedspot, and his articles are used to help teach students about startup development and growth in universities across the United States.
Carl is also working on completing his book, titled Startup Survival Secrets, which is about the top 20 reasons why startups fail, their root causes, and how to avoid them.
Follow Carl on Twitter and Insta: @carlpotak
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For this 47th episode, I had the chance to chat with Audrey Saccone, a marketing and launch strategist supporting 7- and 8-figure course and membership creators. Audrey is founder of Digital Obbligato, a marketing and launch strategy consultancy.
In this episode, we talked about:
Launching an online course Mastering the marketing channels for a tight launch Marketing live courses from Marie Forleo and Sophia Amoruso The importance of reassuring the audience with testimonials The importance of talking about yourself and who’s giving the course when launching a course. Email marketing during launch period Driving home urgency and FOMO How to make waiting lists successful (with freebies, sharing, giving…) The conversion rate of waiting lists The path to becoming your own boss Following small content producers for more value.Audrey Saccone is the founder of Digital Obbligato, which helps female entrepreneurs develop their marketing and launch strategies.
Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space where she's worked for major players like Marie Forleo and Sophia Amoruso.
She's excited to take the tried-and-true methods she's learned from working with the best in the business to help up-and-coming entrepreneurs find success with strategies that work and are the most authentic to them.
Follow Audrey on Insta: audreysaccone
Follow Digital Obbligato on Insta: digitalobbligato
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For this 46th episode, I had the chance to chat with Greg Holtzman, Director of Partnership Marketing & Communications at Brainbase, a tech startup that helps globally recognized brands manage and monetize their intellectual property.
In this episode, we talked about:
The licensing industry Marketing to licensing companies Being the first marketing hire after a seed round Breaking into an enterprise market with a traditional/old school target audience Banking on virtual events Brand/talent partnerships Mixing celebrity marketing with PR How to make partnerships successful and always asking for more What to ask for in a partnership with a celebrity Finding a marketing job in the sports world industry The persistence of job hunting and applying 5 times to the same company.Previously, Greg was a Senior Account Executive at Endeavor Global Marketing, where he managed brand partnerships, PR, and influencer marketing for clients including DICK'S Sporting Goods, Under Armour, Apothic Wine, and New Amsterdam Vodka.
Follow Greg on Twitter: @gregholtzman
Follow Greg on Insta: @nycgreg
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For this 45th episode, I had the chance to chat with Dennis Consorte, digital marketing strategist & consultant. Dennis is Founder of Consorte Marketing, Snackable Solutions, and content creator for Digital.com.
In this episode, we talked about:
Growing a company too fast and burning out Transitioning from the agency model to a smaller scale consultancy Rebooting process after a big burnout The importance of your relationship with others and being happy on a personal level What small business owners should focus on and what they should check out. How to build trust and loyalty with your clients Focusing on being 1% better every day and incremental successDennis believes that small businesses and entrepreneurs give people hope for a brighter future.
He has twenty years of experience as a digital marketer and sold his first e-commerce business in 2004.
He now works as a marketing consultant who helps small businesses and startups to drive traffic, conversion, and retention.
He does these using tactics like SEO, paid search, affiliate marketing, email marketing, social media marketing, and storytelling.
Dennis enjoys bringing stagnant companies on journeys where they are transformed into successful businesses with purpose and direction.
He’s ready to meet you where you are and to take you where you want to be. He’s a practicing stoic, lives in New York, and dreams of owning a plot of land in Wyoming.
He hopes to get back into snowboarding, the gym, and social interaction.
Follow Dennis on Twitter and Insta: @dennisconsorte
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For this 44th episode, I had the chance to chat with Vivien Conway, Co-founder at Ace the Gram - an Instagram growth agency. Viv is an expert in Instagram growth and engagement.
In this episode, we talked about:
Starting on Insta back in 2014 The importance of having a paid strategy & a paid funnel Evaluating how much content you can post and how much value you can provide. How to collaborate with smaller accounts to create content Insta stories and how to use them Reels and how to use them Giveaways & how to rock them Hashtags strategies Taking action and testingWe published an Ebook on Instagram growth in 2021 inspired by this conversation with Viv. You can find the ebook here.
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For this 43rd episode, I had the chance to chat with Fallon Paul, Founder of Paul & Léon Marketing Strategists, a boutique marketing agency.
In this episode, we talk about:
Launching a marketing consultancy in 2020 during a global pandemic Launching and growing a charity Finding the motivation to grow a project Finding chemistry with your clients The 3 Golden Rules before picking up a new client Gathering resources and data to take your clients on a journey.Having held senior positions at Britvic PLC and William Grant & Sons in the UK.
Fallon has worked on more consumer, digital, and media brands you can shake an iPhone at.
Living and breathing Marketing for over 12 years she has now launched her own Marketing Consultancy - Paul & Leon Consultants who have found their niche between classic marketing principles and the digital modern world.
Using these skills has propelled forward-thinking brands into a positive position, both online and offline for B2B and B2C clients.
Follow Fallon on Instagram here: fallon_sabrina
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For this 42nd episode, I had the chance to chat with Niccolo Zapponi, Senior Manager at Salesforce Anywhere Labs, a real-time collaboration tool by Salesforce.
In this episode, we talked about:
Stories from deploying marketing cloud for large retailers Fixing the fragmented customer experience Digital transformation and bringing teams and technology together The topic of Integration and Tech adoption/literacy The Tech Frontiers in Marketing Reading data and making decisions based on data AI for e-commerce and predictive marketing Killing silos with new collaboration tools Solving bad customer experience with technologyNick is a senior product manager at Salesforce.
Over the past five years, he has worked with some of Europe’s largest retailers and e-commerce businesses in developing a marketing technology and CRM strategy and more recently looking after collaboration solutions in Europe.
Nick is passionate about delivering hyper-personalized customer experiences, both digitally and in-store, and loves working on cutting-edge technologies.
He has had experience working with artificial intelligence, real-time optimization, and data management platforms.
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For this 41rst episode, I had the chance to chat with George Neel, Group Director of Marketing & Communications at Accsys Technologies. Accys makes high-performance wood products that are extremely durable and stable, opening new opportunities to build sustainably.
In this episode, we talked about:
Talking about sustainability genuinely as a brand Sustainability as a driver for consumer decision-making Greenwashing The role of companies in educating consumers about climate change Moving from B2C to B2B The book “How Brands Grow” from Byron Sharp How B2B marketer should think more like B2C marketers Working for L’Oréal How to know if you have cultural fit with a companyGeorge is an international marketing director with a background in Fast Moving Consumer Goods gained both at L'Oréal and Diageo.
Having had far too much fun working on brands such as Smirnoff, Tanqueray and Guinness, he now leads the marketing and communications function for Accsys Technologies, the world leader in sustainable, high-performance wood brands Accoya and Tricoya.
As a senior leader in a values-led organisation with a corporate purpose articulated as 'changing wood to change the world', he is an avid proponent in the circular economy and the wider sustainability movement.
In his spare time, he enjoys drinking and learning about wine, as well as taking advantage of all that London has to offer.
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