Episodes
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Dear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,
I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.
Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz here’s what that would mean for the world.
Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉 Annual membership is 25% off + December 2024 FREE if you check out by Dec. 2, 2024. (The equivalent of 4+ months free access!)🍓 Work with me 1:1!
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Slow your roll, babe. You’re skipping some steps before you can even KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.
Work With Me as Your Marketing Confidence Cheerleader🍓Enroll in Business Boundaries Course- it’s $9.99 if you register by Monday, Oct. 21, 2024 then it’s $19.99 until cart closes on Tuesday, Oct. 29, 2024.
🍓 Work with me 1:1!
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Missing episodes?
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When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.
Work With Me as Your Marketing Confidence Cheerleader🍓Enroll in Business Boundaries Course- it’s free if you register by Monday, Oct. 14th, 2024 then it’s baddie-on-a-budget pricing until cart closes on Tuesday, Oct. 29, 2024.
🍓 Work with me 1:1!
🍓 Join The Squad 🎉
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Follow Me🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
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Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing.
Work With Me as Your Marketing Confidence Cheerleader🍓 Work with me 1:1!
🍓 Join The Squad 🎉
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My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.
Work With Me as Your Marketing Confidence Cheerleader🍓 Work with me 1:1!
🍓 Join The Squad 🎉
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Appealing to everyone at once is a skill exactly 0 people have mastered.
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
So, we have to trust that narrowing it down is the right move.
That’s why getting specific about what you want to offer to whom requires a lot of courage, confidence, and trust. Which is one of the main things savvy entrepreneurs seek support with when they work with me as their Marketing Confidence Cheerleader.
And when asked the right questions, many folks surprise themselves with the realization that they have a lot more clarity on their ideal customer than they thought they did. And that gives them a whole lot of tailored, specific, powerful messaging for their marketing. Because they know exactly who to picture they’re talking to when crafting their marketing.
Squad 🎉 member Monique The Money Coach generously allowed me to demo what Marketing Confidence Cheerleading is like by recording our session for the podcast. As you’ll hear, narrowing it down is often a springboard for creativity.
Work With Me as Your Marketing Confidence Cheerleader🍓 Seize one of the last spots to work with me 1:1 in 2024!
🍓 Join The Squad 🎉
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Email MeWork With Monique🍓Speed up hitting those financial milestones with Monique’s gentle, nonjudgmental 1:1 coaching
Follow Monique🍓moniquethemoneycoach.com🍓@moniquethemoneycoach on Instagram
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The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.
Work With Me as Your Marketing Confidence Cheerleader🍓 Seize one of the last spots to work with me 1:1 in 2024!
🍓 Join The Squad 🎉
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Follow Me🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
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What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.
Work With Me as Your Marketing Confidence Cheerleader🍓 1:1 Support
🍓 Join The Squad 🎉
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox🍓 Join my newsletter
Follow Me🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
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July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.
I’m gonna publicly take inventory.
A) To help it sink in for myself that: dang, I did that.B) To light the path for those coming after.C) To help you steer clear of some of the obstacles that I smacked right into.Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉🍓 1:1 Support
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Follow Me🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
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Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.
Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July🍓 Register for a *free* Breathwork & Marketing Confidence Cheerleading Session on July 19th- in collaboration with Mica Winegarden, The Burnout Fairy 🧚
🍓 1:1 Support
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Follow Me🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
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The tale of how a black sheep screw-up found(ed) her Squad 🎉 & built the business of her dreams.
Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July
🍓 1:1 Support
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox🍓 Join my newsletter
Follow Me🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
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What if this marketing anxiety… isn’t yours?
A lot of us can easily point to a place in our lineage where it was *very* unsafe to be seen as successful, wealthy, or powerful- especially those of us who were purposefully, historically marginalized, oppressed, and disempowered.
And if we’re on the witchy end of things, we don’t have to peer very far back into history to see the horrific things that were done to those who were suspected of witchcraft.
Our bodies carry the memories of when owning our power was dangerous. When being seen was dangerous. When refusing to conform was risky AF.
Fast forward to today when you’ve opened a business and need to sell your stuff to pay your bills and fund the happy, fulfilling life you want. You know you have to tell people about your offers in order for them to buy them… and your system is thrown into turmoil. Marketing is how you’ll achieve financial safety- but marketing makes your body react like it’s in imminent danger. Woof, it is hard to sell from that energy.
But don’t despair witches & folks with generational trauma around money: you get to bring your body on board with a new definition of safety: you get to trust yourself to handle whatever comes your way with grace. Which means, you can allow yourself to be seen- really seen- on purpose, and still be safe.
I’m so grateful to Squad 🎉 member Faelan Shiva for hopping on the pod to discuss her own journey with marketing with the witch wound and how finding supportive community in The Squad utterly changed the game for her.
We discuss:
🍎 How to figure out your aligned clients when you could help everybody
🍎 Finding your special sauce
🍎 Marketing 1:1s
🍎 Crafting a free masterclass as a lead magnet
🍎 How to differentiate from spiritually abusive practitioners
Enjoy!
Register for The Squad 🎉 Open House🍓RSVP for Squad Cheerleading on June 28, 2024
Work With Faelan🍓Register for the free masterclass: The Love Language of Your Venus Sign on July 2
🍓Living The Sacred Wheel Mentorship
🍓1:1 Astrology Reading
Follow Faelan🍓roseofvenus.com🍓@FaelanShiva on Instagram
Work With Me as Your Marketing Confidence Cheerleader🍓 1:1 Support🍓 Join The Squad
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Can you emotionally handle going viral? So many want to go viral, so few are ready.
I’ve got the perfect guest to give you the inside scoop on what it’s like to go viral many, many times over. Friend of the show and returning guest Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.
We discuss:
🌳 The emotional experience of going viral 🌳 Why slow growth can be a blessing🌳 How to handle trolls🌳 How to tell the difference between haters hating & valid criticism🌳 Social media boundaries🌳 Why followers ≠ dollars🌳 Why looking into which content “converts” isn’t as meaningful when your typical buyer journey is a slow burn lurk
Alyssa is a Codependency & Relationship Coach, host of the wildly popular Codependency Alchemy: The Podcast, and author of my favorite book of poetry: Healing The Mother Wound With Mother Earth. Enjoy the episode!
Work With Alyssa🍓Get 10% off Codependency Alchemy: The Membership
Follow Alyssa🍓Substack🍓Listen to Codependency Alchemy: The Podcast wherever you enjoy your podcasts🍓@alyssaaazander on TikTok, Instagram, & YouTube
Come to The Squad 🎉 Open House!🍓Register for free
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Follow Me🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
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It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.
Come to The Squad 🎉 Open House!🍓Register for free
Work With Me as Your Marketing Confidence Cheerleader🍓 1:1 Support🍓 Join The Squad
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox🍓 Join my newsletter
Follow Me🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
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If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.
Work With Me as Your Marketing Confidence Cheerleader🍓 1:1 Support🍓 Join The Squad
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Follow Me🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
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“If you want to light all your money shit on fire, start a business.” Truer words, right? 😅
It turns out, there is often a lot of grief involved in getting your nervous system ready to welcome in a ton of money from your work… Especially if you inhabit an identity that has typically been paid a lot less than your white male colleagues for the same work.
And there is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.
Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.
If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.
Work With Selomé🍓 FREE Masterclass: Transform Your Money Beliefs
Follow Selomé🍓 netpositivecoaching.co🍓 @netpositivemoney on Instagram
Work With Me as Your Marketing Confidence Cheerleader🍓 1:1 Support🍓 Join The Squad
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox🍓 Join my newsletter
Follow Me🍓 Follow me on YouTube: @marketingconfidencecheerleader🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
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Today is a more personal episode. My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough.
Work With Me as Your Marketing Confidence Cheerleader🍓 1:1 Support🍓 Join The Squad
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Follow Me🍓 Follow me on YouTube: @marketingconfidencecheerleader🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
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Manifestation is hot right now. From top business coaches to celebrities to mental health professionals, it seems like everyone is talking about it.
On the one hand, I love it because learning about manifestation has helped me to envision a bigger and better life than I realized was possible for me.
On the other hand, many popular teachings about manifestation often skirt or go full-on toxic positivity- often assigning individual blame to systemic problems. This, I don’t like.
When it comes to money, those of us who inhabit identities that have been historically shut out of wealth tend to have a lot of belief-building to do around our ability to earn a living without working ourselves into the ground or accepting a deeply unfair exchange for our labor. For those of us working through our money issues as we build businesses, I believe money manifestation can be both a hugely helpful tool and a deeply problematic way to blame ourselves for money wounds- depending on how you look at it.
The brilliant Samara Kasai stopped by The Irresistible Marketing Pod to help me sort through the nuance of how to use manifestation in a way that helps rather than hurts. The founder of Kasai Thrive, Samara (they/them) is a Manifestation & Business Coach and Self-Healing Mentor with a unique, trauma-informed approach. I am so grateful to them for sharing their wisdom and I know you’ll love this episode as much as I do.
Work With Samara🍓 Exhale Scarcity, Inhale Abundance: Free Breathwork + Meditation Bundle!🍓Moody & Magnetic
Follow Samara🍓On Instagram as @samarakasai🍓 Cozy Co-Creation Podcast
Work With Me🍓Register for What’s Working Week
🍓 Join The Squad 🎉
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Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.Work With Me as Your Marketing Confidence Cheerleader
🍓 Get a 🔥 Brand Story
🍓 Join The Squad 🎉 (50% off right now!)
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Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.
Work With Me as Your Marketing Confidence Cheerleader🍓 Get a 🔥 Brand Story
🍓 Join The Squad 🎉
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox🍓 Join my newsletter
Follow Me🍓 Follow me on YouTube: @marketingconfidencecheerleader
🍓 Follow me on Insta: @marketingconfidencecheerleader
🍓 Follow me on TikTok: @confidencecheerleader
Sources of The Stats I Reference In This Episode🍓Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. M. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448
🍓Laja, P. (2022, December 16). 10 Useful findings about how people view Websites. CXL. https://cxl.com/blog/10-useful-findings-about-how-people-view-websites/
🍓Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj
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