Episódios
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Tal Raviv of Riverside.fm about all things how product management is rapidly changing.
🔗 Links
Tal on LinkedIn: https://www.linkedin.com/in/talsraviv/
Tal’s favorite product: https://1writerapp.com/
Tal on Twitter: https://twitter.com/talraviv
Tal’s company: https://riverside.fm/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(10:22) - The idea that there is no "right way" to do product management
(18:35) - Product isn't a role, it's a team
(24:41) - Thoughts on PRDs
(31:27) - Tal's favorite products
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Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches.
🔗 Links
* Apri’s website: https://www.aprildunford.com/
* April on LinkedIn: https://www.linkedin.com/in/aprildunford/
* April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005
🚀 Check out LaunchNotes: https://launchnotes.com
🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(02:53) - Product led vs. sales led
(06:04) - Positioning vs. messaging vs. narrative
(15:33) - How to tie small product changes into your positioning
(22:04) - Expanding positioning to include more customers
(26:04) - Measuring the effectiveness of positioning and messaging
(36:58) - April's book about product positioning
(42:21) - Identifying companies with great positioning
(44:40) - Reinforcing positioning without reusing the exact same words
(48:53) - When to create and share a positioning document
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Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Andy Yeo (Airbyte, Segment) about Andy’s experience standing up Continuous Discovery during his time as a product manager at Airbyte.
🔗 Links
Andy on LinkedIn: https://www.linkedin.com/in/andycpyeo/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(05:34) - An overview of Airbyte's product team
(08:44) - Bringing product managers closer to customers
(16:00) - Operationalizing user interviews
(27:09) - Prepping for user interviews
(36:15) - Managing and organizing user feedback
(40:50) - The impact of more customer conversations
(47:30) - The ideal frequency of customer calls
(50:03) - Finding the right customers to talk to
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vivek Sharma of Stripe (formerly of Microsoft and Meta) about how being a generalist has helped him navigate a career in product. Vivek also shares 3 things that make Stripe unique in the way they build products.
🔗 Links
Vivek on Twitter: https://twitter.com/pucknorris
Vivek on LinkedIn: https://www.linkedin.com/in/vivsha/
Vivek’s favorite product: https://chat.openai.com/chat
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(05:01) - The value of being a generalist and listening really well
(11:09) - Working on the Revenue and Finance Automation Suite at Stripe
(21:49) - 3 things that make Stripe unique in the way they build products
(26:34) - How "Friction Logs" help improve the user experience at Stripe
(35:03) - Vivek's favorite product
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sam McAfee about his experience in the early days of tech and how he came to write a book about the working methods of good startup teams. Sam also shares his favorite books related to the world of startups.
🔗 Links
Sam’s company: https://www.startuppatterns.com/
Sam’s book: https://a.co/d/1kehttN
Continuous Discovery Habits: https://a.co/d/iPhopiY
Escaping the Build Trap: https://a.co/d/an3of1K
Team Topologies: https://a.co/d/8771g1K
Everything in its place: https://a.co/d/8BAL0rU
Sam’s favorite product: https://merlin.allaboutbirds.org/
🚀 Check out LaunchNotes: https://launchnotes.com
🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(08:14) - The early days of agile
(22:12) - A "case study" startup Sam featured in his book
(27:39) - Advice to product teams during a tech industry downturn
(37:43) - Sam's book recommendations
(44:34) - Sam's favorite product
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Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Graham Reed about his experience standing up Product Ops in his last two roles.
🔗 Links
Graham on LinkedIn: https://www.linkedin.com/in/grahamreed/
Graham’s company: https://www.cobalt.io/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions(07:45) - Where things break down without Product Ops(15:45) - Improving communication(22:25) - Feedback collection(25:34) - Creating value for customers and the business(32:51) - Scaling company-wide communication(41:46) - Measuring the value of Product Ops and knowing when to spin up a Product Ops function(49:23) - Partnering with the engineering team(55:02) - Delivering value through Product Ops
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vidya Dinamani of Product Rebels about her experience consulting over 200 product teams. Vidya shares tips for how product teams can stay close to customers and she breaks down some of the common problems she sees product teams facing today.
🔗 Links
Vidya’s company: https://productrebels.com/
A 6-part formula for developing a customer problem: https://productrebels.com/a-6-part-formula-for-developing-a-customer-problem/
One of Vidya’s favorite products: Canva
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(06:00) - The discovery phase of product management coaching
(09:44) - How product leaders can stay close to customers
(15:24) - Common problems within product teams
(26:31) - How to write good problem statements
(30:09) - Backlog management tips
(36:49) - Getting distracted about using the right tools
(40:01) - Vidya's favorite products
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Blake and Steve talk about the Chief Product Officer report published by LaunchNotes. The report covers a wide range of data pertaining to individuals who have held the role of CPO. Blake and Steve talk about the average age of CPOs, some common career paths, promotions, and higher education.🔗 Links
* How to become a Chief Product Officer: https://www.launchnotes.com/blog/become-a-chief-product-officer
* Loop by Microsoft: https://www.microsoft.com/en-us/microsoft-loop
🚀 Check out LaunchNotes: https://launchnotes.com
🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(01:12) - Microsoft’s new product, Loop
(6:07) - CPO age and experience
(14:49) - The career path of CPOs
(22:435) - Promotions
(27:00) - CPOs and MBAs
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Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process.
🔗 Links
Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg
Bj Fogg behavior change model: https://behaviormodel.org/
The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/
Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(03:42) - The challenges with onboarding
(06:55) - Introducing the EUREKA framework
(09:02) - Creating an onboarding team
(15:18) - Understanding the user's definition of success
(24:40) - When your product solves multiple problems
(34:29) - Helping new users succeed with day-one action items
(41:14) - Keeping users engaged and motivated
(49:48) - Multi-level onboarding
(51:55) - What is the right amount of onboarding?
(54:47) - When to focus on self-serve onboarding at an early-stage startup
(56:26) - Identifying PQLs
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Artem Koren (https://www.linkedin.com/in/akoren/) of Sembly AI about transitioning from consulting Fortune 500 companies to becoming a co-founder. Artem shares his tips on how to sell to large companies and they discuss the excitement around AI in tech.
🔗 Links
Koren’s company: https://www.sembly.ai/
Koren on LinkedIn: https://www.linkedin.com/in/akoren/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(05:24) - Lessons learned from consulting at Fortune 500 companies
(16:08) - Tips for selling into the Fortune 500
(19:40) - Transitioning from consulting to co-founder of a startup
(25:28) - Finding early customers
(30:42) - The AI boom
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Steve, Teddy, Blake, and Jake discuss a variety of product launch tactics, including waitlists, beta programs, communities, and cold outreach for getting the word out. They dive deep into how and when to use Product Hunt, and Jake shares some outside-of-the-box ideas to help move the needle on product launches.
🔗 Links
* Product Hunt: https://www.producthunt.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(03:08) - Beta programs and pre-launch activities
(07:37) - Beta programs and pre-launch activities
(13:56) - Nailing product screenshots
(20:14) - Events and conferences
(24:16) - The power of cold outreach
(26:35) - The power of cold outreach
(31:40) - Thoughts on Product Hunt
(38:18) - Thinking outside of the box
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Blake and Steve discuss some of the findings in the recently published 2023 Future of Product Management report. They specifically talk about the downturn in hiring, average working hours, the cost of replacing a product manager, and more.
The future of product management benchmark report: https://productschool.com/future-of-product-management/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
🔗 Links📝 Show notes
(00:00) - Introductions
(15:28) - Trends around customer acquisition cost
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Dani Grant (co-founder of Jam, previously of Cloudflare) about the transition from product manager to founder. Dani share’s some of the things you miss when you become a founder, and she explains how her small team works quickly by leveraging internal betas.
Dani’s company: https://jam.dev/ Dani’s Tweet about transitioning from PM to founder: https://twitter.com/thedanigrant/status/1629147359883022337 Startup school series: https://www.youtube.com/playlist?list=PLQ-uHSnFig5M9fW16o2l35jrfdsxGknNB 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
🔗 Links📝 Show notes
(00:00) - Introductions
(03:19) - Things Dani wishes she knew transitioning from PM to founder
(11:40) - Working faster with fewer people and internal betas
(20:52) - Some of the sacrifices of being a founder
(25:31) - What does a good founder / PM relationship look like?
(35:37) - What's happening at Jam?
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Rian van der Merwe (Postmark, ActiveCampaign) about his journey into product management and transitioning into a GM role. Rian also shares how they close the loop with customers on feature requests.
Rian’s personal website: https://rianvdm.com/ Rian’s company: https://postmarkapp.com/ Rian’s book: https://www.amazon.com/Making-Right-Product-Management-Startup-ebook/dp/B00M0KTVTO The Design Of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
🔗 Links📝 Show notes
(00:00) - Introductions
(08:38) - Getting started in product management
(15:48) - Rian's book about product management
(23:00) - Empowering teams to make critical decisions
(25:12) - The value of writing
(30:13) - From product management to GM
(34:39) - Staying close to customers
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Blake and Steve chat with Blake Ziolkowski (of LaunchNotes’ sales team) about competitive intelligence. Blake Z. also shares his number one question to ask competitive customers.
🔗 Links
LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/📝 Show notes
(00:00) - Introductions
(01:45) - Where does competitive intel work best within a sales team?
(09:45) - Customer success as a differentiator
(11:22) - Balancing the type and amount of competitive intel you share
(16:28) - The best question to ask competitive customers
(20:24) - Thoughts on ROI surveys
(31:53) - Picking up patterns in customer feedback
(34:05) - Sharing customer insights internally
(39:02) - Finding product market fit in a competitive market
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Steve Klein (@stevenklein - https://twitter.com/blakethorne) of LaunchNotes talks with Andy McCotter-Bicknell (Head of Competitive Intel @ ClickUp) about how competitive research can help sharpen your product strategy, and how to effectively do it at your company.
Andy on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell Andy on TikTok: https://www.tiktok.com/@healthycompetition Andy’s competitive intel course: https://competitiveplaybook.com/ Andy’s podcast and community: https://healthycompetition.co/ Competitive intel tool: https://www.similarweb.com/ A tool for helping you write better emails: https://www.lavender.ai/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
🔗 Links📝 Show notes
(00:00) - Introductions
(03:07) - Building a competitive intelligence program
(05:53) - Should you focus on competitors?
(15:34) - 3 sources for gathering competitive intel
(23:15) - Tips for building a win/loss program
(28:46) - Tips for ensuring customer research insights don’t go dormant
(36:07) - Thoughts on G2 and Capterra
(43:18) - Tips for requesting an interview
(46:03) - How do you learn about a competitor’s pricing model when they don't publish it on their website?
(49:04) - How does competitive intel change over the size and growth of a company?
(50:42) - Andy's course on competitive intel
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Fran Rosch (https://www.linkedin.com/in/franrosch/ - CEO of ForgeRock, previously of Symantec), about what he expects from product leaders. They discuss important traits of product leaders, and Fran shares his thoughts on defining vision, purpose, mission, and strategy.
Fran’c company: https://www.forgerock.com/ 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
🔗 Links📝 Show notes
(00:00) - Introductions
(02:32) - What do CEOs look for from product leaders?
(05:32) - Leveraging qualitative data to drive company & product strategy
(12:10) - Strategy frameworks
(15:22) - The important trait of “judgment” in product management
(12:34) - What Fran is most excited about right now at ForgeRock
(23:25) - Thoughts on vision, purpose, mission, and strategy
(29:55) - General availability tips from a CEO
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Yi Wang of Journeey about her path to becoming a founder and how she has built an audience by creating a dialogue early on. Yi also shares some tips for new founders who are getting started with building a product.
Yi’s startup: https://journeeyapp.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
🔗 Links📝 Show notes
(00:00) - Introductions
(05:56) - Becoming a founder
(07:47) - Collecting feedback early on
(14:42) - The importance of targeting communication with your users
(20:21) - Advice for new founders
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Daniel Liem about his experience working on products at Uber and Linear. Daniel shares insights on how Uber managed to ship fast while scaling quickly and he gives listeners tips on how to work smarter by leveraging automation.
🔗 Links
Daniel on Twitter: https://twitter.com/dcliem 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/📝 Show notes
(00:00) - Introductions
(08:29) - How uber shipped quickly
(13:02) - Striking a balance between ambition and scalability
(25:20) - Vision, persistence, and automation
(33:11) - Working smarter with more automation
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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Rahul Chhabria (https://www.linkedin.com/in/rahulchhabria/) of Sentry (formerly Atlassian and Apple) about the diverse career path that lead him to tech, including roles in product, marketing, and growth.
Rahul on LinkedIn: https://www.linkedin.com/in/rahulchhabria/ One of Rahul’s favorite products: https://feedly.com/ Another one of Rahul’s favorite products: https://www.sonos.com/en-us/ Rahul’s home automation tinkering project: https://www.raspberrypi.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
🔗 Links📝 Show notes
(00:00) - Introductions
(06:05) - Starting a career in tech
(13:25) - Building relationships with engineers as a product manager
(23:25) - From product management to product marketing
(31:15) - From product marketing to growth
(37:45) - Advice for new product managers
(39:05) - Rahul’s favorite products
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