Episodes
-
#085: View the shownotes here:
What kind of offers do really well in a Black Friday promotion and what you should steer clear of8 different offer ideas for you to consider What to do right now in order to make Black Friday a success in your business
To get the 50% Kajabi offer + the bonus Strategy Session with Lou, go to:
https://loublakely.com/kajabi
I bet you've thought about Black Friday and if you should be offering something.
It's a great opportunity for you, so it's something you should definitely consider.
The thing with Black Friday is that here's a way to do it right, and there's a way to do Black Friday in a way that only hurts you in the long term. In this episode, I'm sharing how to do it in a way that grows your revenue, without impacting your future success.
In this episode I share:Enjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#084: View the shownotes here: https://loublakely.com/kajabi-sessions-australia
The 'secret sauce' of the highest earning online course creatorsHow to view your first online course launch My biggest takeaways and learnings I'm taking into my own business
Go here to get the Kajabi deal: https://loublakely.com/kajabi
(50% off for 12 months + a bonus 45 minute Strategy Session with Lou)
Recently I spent two days in a room with fellow online course creators at the Kajabi Sessions Australia conference, and today I'm sharing the biggest trends, messages and takeaways with you!
You will learn:Click here to view the shownotes
Enjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
Missing episodes?
-
#083: View the shownotes here: https://loublakely.com/webinar-sales
What segment of your audience you need to be talking to Why teaching on your webinar is not helping you get the results you want or in the best interests of your audienceA way to get buyers to buy as soon as you open the doors to your online course
It's one thing to run a webinar, but to run a webinar that converts and attracts buyers is what you really want!
In this episode, I talk you through 3 key things you can do (or add) to your webinar to get you the results you're after.
In this episode, I share:View the shownotes for this episode here:
https://loublakely.com/webinar-salesTune in now!
Enjoy,
Lou xx
PS. Get on the waitlist for Money Makers nowI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#082: Do Facebook Ads still work? Should I be spending money on them? Will they make more people buy? Will they save my launch?
Who should use Facebook Ads vs. who shouldn't When it's the right time to start using Facebook AdsA Facebook Ads strategy that works alongside your launching strategy
These are all questions I get about FB ads!
Today, I'm spilling the tea.
In this episode, I share:View the shownotes for this episode here:
Tune in now!
Enjoy,
Lou xx
PS. Get on the waitlist for Money Makers nowI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#081: View the shownotes here - https://loublakely.com/online-course-roi
Why gauging your first launch from a ROI perspective is not your best optionCosts you should include in any calculations, and costs you shouldn't The better way of gauging your true success with online course launches
The traditional business world loves to focus on Return on Investment (ROI) & in most cases, it's a good way of viewing things. But online course launches...urgh, they're a little bit different.
In this episode, I share:For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/online-course-roiEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#080: View the shownotes here - https://loublakely.com/launching-musthave
Why people fade out and don't complete their launches Ways you can work on fortifying your self belief Why it's not about being having the perfect offer and the perfect sales page...
I'm a firm believer that launching success is equal parts strategy, mindset and energetics. If you don't have the mindset and the energetic foundations right, you won't be able to deliver on the strategy!
In this episode, I share:For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/launching-musthaveEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#079: View the shownotes here - https://loublakely.com/pricing-dos-donts
Pricing recommendations that will set you up for successCommon pricing pitfalls that will keep you stuck Why having a lower price may not be working in your favour!
Pricing is a huge topic, and something I get asked about all the time. There is a bit of science and a bit of magic when it comes to pricing your online course correctly! Today I'm tackling this topic for the first time on the show by sharing some do's and some don'ts, to help you figure out what your pricing should be.
In this episode, I share:For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/pricing-dos-donts
Enjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#078: View the shownotes here - https://loublakely.com/limiting-beliefs
Why mindset is so important when it comes to building an online course business How mindset affects everyone and has a direct correlation to your results 4 common limiting beliefs that come up on the regular in a launch (or before launching) and how to overcome them
Limiting beliefs can be super sneaky, and sometimes we don't even know they're there. The more aware of them we can be, the more we'll be able to work through them. Today's episode is a must listen!
In this episode, I share:For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/limiting-beliefsEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#077: Join the waitlist for Money Makers here - https://loublakely.com/money-makers-waitlist
The importance of getting out of the 'one launch mentality'How often to launch to achieve this result The 9 step process to get to $100k within one year
Is it possible to start from scratch and make $100k from your online course, in the first year?
Yes! With the right offer, a strategic launch plan, and the mindset that it's going to require more than one launch, you will be amazed at what you can achieve within one year.
In today's episode, I break down the exact 9 step process to get you there...and wave goodbye to your time consuming client work!
You will learn:Resources mentioned:
Create Your Dream Offer - Get it here
Join the waitlist for Money Makers
Enjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#076: Check out Action Takers here: https://loublakely.com/actiontakers
The common situation I see a lot of aspiring course creators experiencing that led me to create Action Takers The perfect combo of strategy, mindset support, feedback and accountability and how this allows you to launch in 6 weeks, no excusesWho Action Takers is for, what's inside, all the juicy details
In today's pop up episode, I share all about the upcoming Action Takers program, and what's inside.
You will learn:I'd love for you to join me inside Action Takers!
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#075: View the shownotes here: https://loublakely.com/everyone-should-have-online-course
how to leverage online courses in all businesses
I'm putting it out there...every single business should have an online course, and today I'm diving into why, and how different kinds of businesses can create one to benefit them (and those who take the online course).
In this episode, you will learn:
why I have built my business focused on online courses and teaching others how to create and market them
what outcome you will gain by adding an online course to your business
Enjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#074: Have you seen all the digital products selling on the gram and you're keen to get on board?
The pros and cons of a low cost digital product What a signature online course will achieve for you and your brand What the best option is for you, right now.
If you've been thinking this, there's a few things that I want you to consider first.
In this episode, I share:View the shownotes here
Enjoy the episode!
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#073: If you're about to head into your first online course or digital product launch, it can seem like there's an overwhelming list of things you'll need to spend money on.
The essentials you absolutely need for your first launch and online courseWhat investments are just not necessary for your first launch Time saving hacks to get you launching faster
Don't worry though - because you actually don't need most of it. I'm here to tell you exactly what you do need, and what you can worry about later (if ever!). This goes against what some pro's will tell you though, so get ready.
In this episode, I share:To find any of the tools, resources or trainings mentioned in this episode, visit the shownotes here.
Enjoy the episode!
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#072: The true wins from having an online course - the stacking revenue, the customer wins, the testimonials and case studies, the true time and financial freedom - don't get realised by so many. Today, I'm diving into why.
The big shift I recommend when making your online course plansHow to really reap the rewards from all that work you put into your first launchThings you need to overcome to see the huge success that you see the big players getting with online courses
In this episode, I share:Enjoy the episode!
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#071: It may feel a little bit crazy to not have your online course available for sale all the time, I hear you! Today's listener q is from someone who wants to live launch, but wants to make sure she's not missing out on sales in between launches.
How I successfully sell my online course in between launchesWhat elements need to be in place to encourage course salesDeciding on whether a live launch or evergreen model is best for you
In this episode, I break down how you can use live launching, but also not miss out on sales that came your way in between times.
In this episode, I share:Find the shownotes here:
https://loublakely.com/live-launch-salesEnjoy the episode!
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#070: I've recently made the decision to stop offering one on one coaching in my business - despite it currently being my biggest source of revenue.
Why everyone thinks that 1:1 coaching is best for them but it’s not always the best for results (from a client perspective)Why my journey from 1:1 to group coaching and online courses matters to youMy plans for the future!
In this episode, I share why.
You will hear:If you want to join the waiting list for my upcoming online course, you can do so here:
https://www.loublakely.co/launch-course-waitlist
Send me a DM on Instagram here:
https://www.instagram.com/loublakely_/
Enjoy the episode!
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#069: A huge part of online course success is making sure your customers achieve success and then naturally become raving fans!
Why you must keep your ideal client front and centre when it comes to designing the learning experience.We debate on whether or not students can succeed in a self-study situation, and what you can do to help them achieve the outcome. A top tip to cut the fluff out of your course content to deliver results in less time - this is gold!
But how do you do that?
It's about setting up the course content in a way that allows your customers to get results. I invited instructional designer Maria Doyle onto the show to discuss HOW to actually do this.
There are so many great tips in this episode if you are wanting to improve the learning experience you're delivering to your students.
In this episode, you will hear:View the shownotes here to access the resources mentioned in this episode:
https://loublakely.com/maria-doyleEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#068: Preselling your online course before you create it can feel like risky business. But it's actually riskier not to presell. In today's episode, I share simple tactics that are going to help you do it with confidence.
Simple tips that are going to help ease the discomfort around preselling and make it work well for you AND for your audience. If you should share that you're preselling the course with your audience Setting up your own systems in advance so that you can create with ease.
In this episode, you will uncover:Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/
Check out the free email series I mention in today's episode:
https://www.loublakely.co/knowledge
View the shownotes here:
https://loublakely.com/presell-online-course
Enjoy the episode!
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#067: It's essential to have a list of people to launch to. But how do you get that without spending months or years on it, and not launching in the meantime? Today I share some tips that are going to fast track this process for you, so you can get your course out there much faster.
How to fast track the process of growing your email list if you're starting from scratch Things to consider when putting together a free lead magnet Finding list growth opportunities that are right under your nose.
In this episode, you will uncover:Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/
View the shownotes here:
https://loublakely.com/email-list-jumpstart
Enjoy the episode!
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#066: Now that we've covered off what worked and what didn't in 2023 (see the previous episode), it's time to look at what's ahead!
What’s IN for online course creators in 2024
In this episode, you will uncover:
What’s OUT for online course creators in 2024
My advice on what to focus on for the coming year, based on what I noticed in 2023 being behind the scenes in multiple launches.View the shownotes here:
https://loublakely.com/66
Enjoy the episode!
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ - Show more
