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In this episode of The Marketing Commute, we are joined in the studio by Mark Sundquist, Founding Partner at marketing insights consultancy Fiftyfive5. Mark is a highly experienced market researcher and leader having built and lead two of Australia's leading insights businesses spanning financial services, telecommunications, B2B, FMCG, tourism, media, construction & hardware and professional services sectors.
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In this episode of The Marketing Commute, we are joined in the studio by Naomi Simson. Naomi is the founder of RedBalloon and co-founder of Big Red Group. She is also very well-known (and revered) for her spot as judge and investor on the ultimate “pitch-fest'' that is the Shark Tank TV show. Naomi is not just a consummate marketer - having worked at Ansett, KPMG, Apple and IBM - she is also a very successful entrepreneur, author, and as we find out in this episode, a very accomplished artist.
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In this episode of The Marketing Commute, we have a great chat with Jackie Lee-Joe who until recently was the CMO of Netflix. Jackie has had a diverse and very global career in marketing starting here in Sydney at UNSW, then continuing in Europe, the UK and the USA. Jackie kick-started her career with Ansett Australia before moving to Europe with Orange as their Global Head of Brand Experience. Since then, Jackie has worked with Virgin Mobile as the GM of Brand and Acquisition, Skype as the Global Director of Audience Marketing, and then on to CMO of BBC Studios in London. She recently returned to Australia from the US eyeing her next career move.
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In this episode of The Marketing Commute, we are very excited to welcome Melissa Sherry, leader of ANZ Marketing for Henkel's Laundry and Home Care Division. Melissa graduated from the University of Western Sydney with a Bachelor of Commerce majoring in Marketing. Her career began in Sydney with Arnott's as their in-store Marketing Manager, before having roles with Energizer, GSK and Nestle. Melissa moved to Singapore with Nestle as a Portfolio Marketing Manager for Purina Petcare across Asia, Oceania and Africa. Melissa has since moved back home to Sydney to be in her current position with Henkel, and we think you will enjoy this dive into Melissa's career journey to date.
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In this episode of The Marketing Commute, we talk to Mat Hayward, Chief Marketing Officer of R.M.Williams. Mat was born in New Zealand before heading across to boarding school in Geelong, then back to study a Bachelor of Commerce in Marketing and Management at The University of Otago. Mat started his career in Singapore with Ericsson and continued this global trend by working in Tokyo, the US, Hong Kong, and now Sydney. Mat has worn many hats during his marketing career - as Vice President of Global Marketing with Quiksilver, Consulting Director at Lane Crawford, the Head of Marketing of Deckers Brands (which has brands like UGG), and has even founded his own consulting business, 'A Gentleman’s Opinion'. Mat has been with R.M.Williams since February of 2017 and this is a great chat as the brand ramps up following the acquisition by Tattarang.
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In this episode of The Marketing Commute, we talk to Kate Whitney, Chief Marketing and Growth Officer of Marley Spoon. Kate graduated from the University of Canberra with a Bachelor’s in Communications, before beginning her career here in Sydney with M&C Saatchi. Since then, Kate has worked as the Head of Brand and Retail Marketing at Foxtel and the General Manager of Marketing at David Jones. In 2017, Kate moved to New York with Pernod Ricard as the Global Director of Digital, before moving back to Sydney in January 2020 to her current role with Marley Spoon.
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In our second episode for Season 3 we talk to Peter Haydon from Australian Pork. Peter grew up and attended University in the UK, graduating with honours in Business Studies from De Montfort University before joining Kraft Foods in 1989 as part of their graduate program. Peter continued to work in the UK for Premier Foods, Horizon Biscuits and before coming to Australia to work in marketing at Lion Nathan, then headed up marketing at Cerebos, before becoming the General Manager of Marketing at Australian Pork in 2007, and as of March 2020 Peter has been Executive General Manager of Operations.
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In this, the first episode of Season 3, we talk to Susan Coghill the Chief Marketing Officer for Tourism Australia. Susan grew up in California but has been living in Australia for close to 20 years, and before heading to our shores had a career in advertising in both LA and Singapore. She continued that trend when she arrived in Australia, working for agencies such as Publicis Mojo, Whybin TBWA, and The Campaign Palace. Then in the early 2010s, Susan shifted across to the marketing world, becoming the Head of Advertising at Westpac, then had a similar role with Qantas, before joining Tourism Australia as the General Manager - Creative, Content & Campaigns. And in mid-2019, Susan became their CMO. A dual US and Australian citizen, we very much enjoyed exploring Susan’s journey through advertising and marketing and now with 'Brand Australia'.
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In this episode of The Marketing Commute, we are joined by Jules Lund. Jules began his career as a TV presenter for the Channel Nine Show Getaway, before moving on to host a suite of TV and Radio shows. In September 2015, Jules launched TR|BE, an influencer marketplace for brands to connect with social media influencers to create campaigns aimed at the influencer's audience. We think Jules enjoyed being the 'guest' for a change.
We'll also get the latest thoughts and perspectives on marketing trends in Mitchell's Marketing Minute.
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In this episode of The Marketing Commute, we are joined by Greg Paull - who is the co-founder and Principal of R3 Worldwide. Greg spent the first 20 years of his career on both the marketer and agency side of the business in the US, Europe and Asia Pacific with powerhouses such as Bates and Ogilvy. In 2002, he co-founded R3; an independent global marketing and agency consultancy and has not looked back. Greg also emerges as the new leader in our guest commute table with an impressive, quite regular commute. We’ll also get the latest thoughts and perspectives on marketing trends in Mitchell’s Marketing Minute.
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In this episode of The Marketing Commute, we are joined by Bonita Durand. Bonita has had a hugely successful international career in fashion merchandising and product development. Based in Paris, Bonita is currently the VP of Global Product Direction for fashion giant Lacoste, and before this worked for other global labels including Stella McCartney, Gucci, Lanvin and Prada. Bonita shares a very unique perspective at a time when brands are finding new and innovative ways to reach new audiences. We’ll also get the latest thoughts and perspectives on marketing trends in Mitchell’s Marketing Minute.
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In this episode of The Marketing Commute, we are joined by Tony Palmer. Tony is a global business leader and board member with an exceptional record of accelerating growth at leading consumer brands including Kimberly-Clark, Kellogg, and Coca-Cola. More recently, Tony is the Founder, Chairman and CEO of TropicSport, an eco-friendly sun care and skincare line free from the toxic chemicals commonly found in conventional skin and sun products. TropicSport combined Tony’s passion for e-commerce and extreme watersports, a deep commitment to the health of the planet, and his Australian roots.
We’ll also get the latest thoughts and perspectives on marketing trends in Mitchell’s Marketing Minute.
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Jess Davey has had a highly successful career as an international Marketing heavyweight, working in some of the world's largest marketing and ad agencies in Europe and Asia. Currently based in Singapore, Jess is currently the Chief Marketing Officer at McCann Worldgroup Asia Pacific, and is responsible for the growth in the region. In this episode we very much enjoyed hearing what's happening in Asia - in particular the impact of Coronavirus as China continues to struggle with what is becoming a significant economic inhibitor. For anyone looking for some insights into the Asia Pacific region, this is an episode not to be missed.
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In this episode of The Marketing Commute we are joined in the studio by Stuart Gregor. Stu is a 20 year veteran of the drinks business and around the same vintage in the world of lifestyle PR and events. Stuart is a Co-founder of Four Pillars Gin, as well as one of Australia's leading PR agencies Liquid Ideas. The boutique liquor market has come on in leaps and bounds in the past decade and Four Pillars Gin is no exception recently being awarded International Gin Producer of the Year at the 50th Annual International Wine and Spirits Competition in London. It's a great chat with Stu which we know you will enjoy.
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In this special episode of The Marketing Commute we discuss the challenges and opportunities for brands as COVID-19 sweeps across the world. Who's leaning into the pandemic and who is struggling? What could be the 'new normal' of marketing on the other side of this crisis? We break some of these key points down.
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In this episode of The Marketing Commute Podcast we talk to Mark Webber - Formula 1 legend, brand ambassador, and entrepreneur. Mark has had a very successful career in motorsports spanning Formula 3, Formula 1, Le Mans, and the World Endurance Championship. Beyond the racetrack, Mark has launched a highly successful sports clothing business called Aussie Grit, and amongst his tireless work for his charities and foundations, is a Global Ambassador for Porsche motorcars and Rolex watches. It has been quite a transition from F1 racing to the upper echelons of marketing in these ambassadorial roles and within his own business. We think you will enjoy this chat with Australian sports royalty.
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Our guest in this episode is Ed Smith. Ed is the General Manager Integrated Marketing EU at Amazon. Prior to moving overseas, Ed worked in Australia, as the executive director of sales and marketing at Foxtel, as well as running his own business and he shares with us some very interesting experiences in between. Ed is also among the 18 marketing leaders, who were chosen to take part in this year’s prestigious fellowship program at The Marketing Academy. We were very lucky to have him in the studio with us for what was a very interesting conversation to see out the first season of The Marketing Commute Podcast.
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The Marketing Commute hosts take a look at and discuss the top Christmas campaigns from around the world including incredible work from John Lewis and Waitrose, Sainsburys, Apple, Aldi Australia, and Facebook. Merry Christmas to all our listeners. We look forward to Season 2 in 2020.
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In this episode of The Marketing Commute, we catch up with Paula Bloodworth. Paula is the Global Group Strategy Director for Nike at Wieden + Kennedy. Paula is newly based at the W+K Portland head office and heads up strategy for Nike globally. She is a fantastic Australian talent with an incredible career journey, which we are sure you will enjoy listening to her talk about.
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In this episode of The Marketing Commute, we chat to Ebonie Newman from New York. Ebonie is the Global Chief Commercial Officer at leading branded content, social media intelligence and news agency, Storyful. Ebonie began working at Storyful in 2015, and prior to that, held a number of senior roles at News Corp Australia. During her time at News Corp she was a recipient of a B&T "30 Under 30" award. This is a really interesting chat with Ebonie about a rapidly evolving content channel.
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