Episodes
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Move over, Spotify Wrapped. Our marketing guys have their 2024 marketing trends review ready to go—plus which trends are going to continue in 2025.
Jay reveals he’s actually stressed out about YouTube Shorts. YouTube’s push for short-form content doesn’t fit Jay’s podcast episodes. It’s going to be an uphill battle for longer form content and those looking to get their channels launched.
Daniel also thinks short-form content is still having its moment, especially series-based content in both B2B and B2C worlds.
Plus, are email templates REALLY dying? What about third party data? Are you Team Tall Socks or Team No Show Socks? Jay and Daniel reveal their allegiances.
Find out if you agree or disagree in this short bathroom break. πΎ
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Think influencer marketing is dying? Think again—it’s just getting started.
There are huge benefits to involving influencers with your brands: they can be a trusted voice. And as our guest Brittany Garth-Freeman mentions, customers are more likely to trust influencers than companies themselves. How can you properly vet someone to work with you? Does their audience align with your ICP?
Plus, we’re talking about trends. There’s more than just the Alix Earles of the world—don’t skip over micro-influencers. (We’re definitely going to see more of them in 2025.) There’s also the Founder influencer profile, and they can offer quality content and promotion, too.
We also answer the age-old question: How should you repurpose content for multiple platforms? (Hint: you need to be tailoring it for each one.)
If you’re an influencer marketing bestie, or you’re looking to dive into the world of influencer marketing in 2025, this is the episode for YOU.
Follow Brittany:
LinkedIn: https://www.linkedin.com/in/brittany-garth-freeman-a20b15126/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Missing episodes?
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Starting a brand isn’t easy. Do you need a co-founder? Who’s your target audience? What software and tools do you need to even start?
We’ve got marketer and brand expert Arielle Spiegel to answer all of it.
The key? Understanding. Understanding yourself, what you can do, who your product is meant for, etc. is a great starting point. And for many people starting a brand, defining your place in the world is also important.
Plus, branding is just more than coming up with a solution for consumers: your mission, vision, and values drive your “why” everyday—they’re not just on your “about” page on your website. How can you create something that’s authentic and resonates with your audience?
If you’re an entrepreneur, marketing maven, or a brand bestie, this is the episode for YOU.
Follow Arielle:
LinkedIn: https://www.linkedin.com/in/ariellespiegel/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
2024 is wrapping up and our resident psychics—I mean marketers—give us their 2025 predictions.
Daniel’s take? Edutainment is through the ROOF next year. And we’re gonna see a whole lot of it on LinkedIn.
Jay predicts podcasting is still on the rise, especially in niche media. With 51% of adults listening to podcasts, there are still more people to capture and 2025 is the year to do it.
Plus, is there a direct correlation between playing pickleball and the amount of pickles you eat?
Find out if you agree or disagree with Jay and Daniel in this short bathroom break. πΎ
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Amy Upchurch, the Founder + CEO of Pink Stork, turned customers into raving fans and a great community—but it didn’t happen overnight.
Empathy and putting yourself in your customers’ shoes? That’s the key.
Me and Amy talk about how connecting with your customers and knowing who they are and what they want is invaluable. People are willing to share their story, and they want to hear yours, too. How do you interview them correctly without overstepping? How does narrowing your focus help you get responses?
Plus, don’t count Facebook and word of mouth out of the marketing question. For many parents and older consumers, Facebook and friends are THE way to hear about new products and gain their trust. How can you leverage this type of connection?
If you’re a mom, a grandma, a cool aunt, or a marketer looking to better connect with your audience, this is the episode for you.
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Amy:
LinkedIn: https://www.linkedin.com/in/amy-upchurch-491550a7/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What do you do when you have personalization goals, a ton of first party data, and technical hurdles?
Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What can we do given the data we have?
Plus, we talk about marketing automation platforms and how to leverage them. What’s the structure going to be? How do you make sure it’s going to be successful when you launch it?
Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.
Follow Carina:
LinkedIn: https://www.linkedin.com/in/carinampedersen/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What are both B2B and B2C companies realizing?
Even though many people are getting back together in-person, it’s still important to build community through online events.
This week’s guest is Kristen Koenig, an expert event and engagement marketer who lives, eats, and breathes online events. Ever since COVID threw a wrench into everyone’s plans, there have been a ton of challenges—including whether the live events and online events should display the same content. (Hint: you need to optimize your content based on your delivery method.) How do you keep people engaged and make meaningful connections if they’re not in the room with you?
Plus, we talk about authenticity. There’s literally nothing worse than a marketer who isn’t genuine. So, how do you show your personality and make your event fun?
If you’re an event marketer, webinar junkie, or looking to up your marketing game, this is the episode for YOU.
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Kristen:
LinkedIn: https://www.linkedin.com/in/kristennkoenig/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Look at your email signature. Does it have a CTA?
Chances are, it doesn’t. And that’s PRIME real estate you’re missing out on.
Daniel and Jay discuss Spotify Wrapped (why was Cyndi Lauper on Jay’s top artists for years?) and the sheer amount of people who see your email signature. From other employees to clients who engage with you the most, you gotta make sure your signature is optimized. It’s a brand touch point you probably don’t even think about.
Plus, Daniel reveals his fourth most listened-to song is “Linger” by The Cranberries. Weird or valid? Who’s to say.
This episode of Bathroom Break is super short ‘n sweet—just like that Sabrina Carpenter album you’ve been listening to all year.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine.
But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still far more dominant on YouTube? How do you even get started on YouTube these days when it seems like TikTok and Reels are ruling the roost?
Plus, Ryan talks about working with clients on their YouTube strategy and “packaging” which includes thumbnails. Why does packaging matter? What happens when you forget the correct packaging?
If you’re a social media marketer, former YouTube nerd, or just someone looking for more info on video strategy, this is for you.
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Ryan:
LinkedIn: https://www.linkedin.com/in/ryanhashemi/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground.
It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other.
Plus, Ellen talks about quick turnarounds—and every company is different. How can you get your automation software prepped and get your team rallied around when time is limited?
If you’re a technical marketer looking to sharpen your skills, this is the episode for you.
Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.
Follow Ellen:
LinkedIn: https://www.linkedin.com/in/ellenrockdale/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil.
In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance you’ll see legacy brands like Cetaphil on the shelves—and it’s been that way for YEARS. What makes a great legacy brand? How do you stay relevant in a changing environment?
And, we talk campaigns. Tara considers herself a product loyalist, but has since opened up to using celebrity campaigns. What should your campaign look like if your product is the star?
If you’re a brand loyalist, a skincare girlie, or even just love hearing about how marketing is changing, this is the episode for YOU.
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Tara:
LinkedIn: https://www.linkedin.com/in/tara-loftis-3635652/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes?
Basically, it all depends. (Also, Jay says waffles.)
Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included in the package—posts per x amount of time, collaboration on copy, etc.—depends on you and the creator.
Plus, what’s the difference between a micro-influencer package and just being an affiliate influencer? How do you tell an influencer your company just isn’t the right fit? Daniel and Jay break it down.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up with them? How is AI going to affect our content?
Plus, we get real about working with creative teams: sometimes, there’s a disconnect between what marketers ask for and what creative can handle. How do you create a concept that’s realistic but also lets creative do their own thing?
If you’re interested in bridging the gap between marketing, creative, AI, ops, and more, this is the episode for you.
Follow Jen:
LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Are surveys dead? Do they matter? Is Die Hard a holiday movie? How about Harry Potter?
These are great questions that Daniel and Jay answer in this Bathroom Break. And to tell you the truth, surveys are kinda dead—but the “quiz” may be a better option, according to Jay. They’re a great way to drive engagement, drive personalized offers, and get a pulse.
Plus, we all know we gotta do research, but you should DEFINITELY research before you create a quiz. If you don’t, you risk disconnecting from your audience and not getting concrete answers.
If you’re a marketer who’s short on time, this episode of Bathroom Break is for you.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Let’s get real: marketing for non-profits is an underserved category and not talked about enough.
In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat.
What strategies should non-profits use? How do you get your name out there when there are millions of non-profits across the country?
Plus, we dive into what REALLY makes people happy and how happiness can often be a great motivator in marketing and motivation.
If you’re ready to learn something new about marketing, this is the episode for you.
Follow Vivian:
LinkedIn: https://www.linkedin.com/in/vivian-borja-a831791/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What do you do when headcount is reduced, but growth goals keep climbing?
In this episode of Marketing Medicine, Director of Lifecycle Marketing Ryan Glanzer reveals his prescription and treatment plan for maximizing impact when you have fewer resources.
Layoffs don’t just reduce the amount of people in meetings—they have a ripple effect throughout the whole organization. Ryan shares current challenges and opportunities when this happens.
Plus, we talk about burnout. And for many people, burnout can come fast if you’re taking on a larger workload. How do you power through? How can you put things in perspective?
If you’re a marketer who's been impacted by changing organizational numbers and duties, you’re not alone. This episode is for you.
Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.
Follow Ryan:
LinkedIn: https://www.linkedin.com/in/glanzerr/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
There’s a new disruptor in advertising and marketing…
And it’s two millennials going after Gen Z.
In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me.
Also, we talk about things marketers should be thinking about: authenticity and experiences. Authenticity is all about finding a good fit for the brand and experiences in real life drive shared history, not just phone scrolling. What can your brand do to get your customers more experiences?
Plus, Gen Z are more likely to try new products and brands vs. their older counterparts who are brand loyal. How does Claim leverage this?
If you’re interested in marketing to Gen Z in an honest and exciting way, this is the episode for you.
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Luke:
LinkedIn: https://www.linkedin.com/in/lukedewilde/
Follow Sam:
LinkedIn: https://www.linkedin.com/in/samobletz/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
So, what’s your Instagram brand strategy? What should marketers do on the app?
Daniel shares his strategies with both Reels and static images, and how many hashtags he uses. (Spoiler: it’s three.) Plus, find out how Daniel makes the TMM content.
Jay also asks an important question: should you be sharing things to your story? ABSOLUTELY. Places where you can reshare content and interact with your audience are a goldmine for engagement.
If you’re a marketer who’s short on time, this episode of Bathroom Break is for you.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Here’s something readers don't really want to admit…
TikTok helps books remain relevant today.
In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse.
Plus, there’s an influx of self-published authors and traditional publishers coming together to market their work directly towards the BookTok crowd. Working directly with authors to give their brands and books more visibility? It’s a recipe for success.
Also, we discuss how Reddit is having its moment in the book world…and how YOU can play a part in how publishing moves forward.
If you love marketing, books, research, and social media trends, this is the episode for you. π
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Lindsey:
LinkedIn: https://www.linkedin.com/in/lindsey-reeder-b19b0544/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore.
In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities?
Also, what really IS seamless integration and what’s the truth behind it? Jasper tells us his perspective and where he thinks it’s headed.
Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform.
Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.
Follow Jasper:
LinkedIn: https://www.linkedin.com/in/jaspermartens/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com - Show more
