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Marissa Rodriguez, the Founder & Chief Executive Officer of Through Experience, adds her page to the Marketing Playbook. Hear what to do when you lose your job, how to make yourself indispensable, how to reach out for help as a founder, why Marissa moved to Greece, and the thing she’s most proud of. Connect with Marissa on LinkedIn, at ThroughExperience.com, and on Instagram @Marissa_ThroughExperience
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Trevor Testwuide, the Co-Founder & Chief Executive Officer of Measured, adds his page to the Marketing Playbook. Hear how to find a mentor, why you don’t need to be a data scientist to be data-driven, how to navigate incrementality & attribution, whether getting your MBA is the right choice, and the parent-teacher conference that changed Trevor’s life. Connect with Trevor on LinkedIn and at Measured.com
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Ned MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO of Uptick, respectively, add their pages to the Marketing Playbook. Hear how to experiment with price testing, drive extra revenue with post-purchase offerings, perform a Conversion Rate Optimization (CRO) audit for quick wins, the top changes brands can make to offset cost increases due to tariffs, and how to approach clients who “don’t do that here.” Connect with Ned at PowerDigitalMarketing.com and on LinkedIn, and Rob at Uptick.com and on LinkedIn
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Gavin Hewitt, the Chief Operating Officer of Velou, adds his page to the Marketing Playbook. Hear how to invest in your people, collaborate with the customer in mind, feed AI the best data possible, what Gavin’s learned from his experience building hypergrowth startups, and the 14 schools he went to before graduating high school. Connect with Gavin on LinkedIn and at Velou.com
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Kim Miller, the President of Saks OFF 5TH, adds her page to the Marketing Playbook. Hear how to prepare to pivot, have empathy, focus on the customer, the story behind Saks Global, and what Kim learned growing up at her grandfather’s shoe repair & handbag store. Connect with Kim on LinkedIn and at SaksOFF5TH.com
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Ashley Kechter, the Global President of Fabletics, adds her page to the Marketing Playbook. Hear how to help others grow in their career, know your customer, be a disruptor, the unique membership program that fuels Fabletics, and what Ashley learned growing up as an identical twin. Connect with Ashley on LinkedIn and at Fabletics.com
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Jamie Domenici, the Chief Marketing Officer of Klaviyo, adds her page to the Marketing Playbook. Hear how to establish & maintain relationships, embrace change, take a big swing when you can, the fascinating family business Jamie was raised in, and her pro sports dream. Connect with Jamie on LinkedIn and at Klaviyo.com
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Maria Youth, the Chief Revenue Officer of Path2Response, adds her page to the Marketing Playbook. Hear how to get outside your comfort zone, manage change, set up a roadmap for your organization, what Maria learned buying Super Bowl ads, and whether to go the agency route or brand-side. Connect with Maria on LinkedIn and at Path2Response.com
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Chris Danton, the Co-Founder & Chief of Ideas of IN GOOD CO, adds her page to the Marketing Playbook. Hear why you should consider Substack, how to understand your competitors, how generative AI (Artificial Intelligence) will transform retail, how to reposition your brand, and Chris’s predictions for the year ahead in retail. Subscribe to GOOD THINKING on Substack and connect with Chris on LinkedIn and at WeAreInGoodCo.com
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Karen Schmidt, the Chief Marketing Officer of Schmidt Bros., adds her page to the Marketing Playbook. Hear how to learn foundational elements throughout your career, focus on what you do best, overcome lack of experience, what you can learn as a consultant, and the subject Karen’s parents didn’t allow her to study. Connect with Karen on LinkedIn, at SchmidtBrothers.com, and on Instagram & Facebook @SchmidtBros
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Ned MacPherson, the Chief Growth Officer of Power Digital, adds his page to the Marketing Playbook. Hear how to take advantage of the opportunity to sell your business, how to understand your finances, how to experiment & measure your marketing results, how Ned sold Endrock Growth & Analytics to Power Digital, and the aspects of starting a business that are harder than expected. Connect with Ned at PowerDigitalMarketing.com and on LinkedIn
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Scott Perry, the Vice President of Strategic Marketing at Worldwide Golf Shops, adds his page to the Marketing Playbook. Hear why you must have a data strategy if you have a retail business, how to make sure your loyalty program has a positive ROI, how to test marketing channels & tactics, Scott’s entrepreneurial background in the furniture business, and how comic book ads inspired his career. Connect with Scott at ScottPerry.com
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Nik Sharma, the Founder & Chief Executive Officer of Sharma Brands, adds his page to the Marketing Playbook. Hear why you have to give something to get something, why you should reposition instead of rebrand, how to take a full-funnel approach to marketing, how Nik became The DTC Guy, and his lessons from growing Hint Water and marketing with Snapchat Geofilters. Connect with Nik at Nik.co and on X @MrSharma
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David Cost, the Vice President of Digital and eCommerce at Rainbow Apparel Co, adds his page to the Marketing Playbook. Hear why it takes time to build a great team, why replatforming is not for the faint of heart, how to give your customers a consistent experience, the 3 long stints of David’s career, and what he learned from the world of technology consulting. Connect with David at RainbowShops.com and on LinkedIn
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Josh Golden, the Chief Marketing Officer of Quad, adds his page to the Marketing Playbook. Hear how to find great talent, tell an engaging story, be transformative, make the jump from the agency world to the brand-side, and what Josh learned from his father’s time leading marketing for Crayola. Connect with Josh at Quad.com and on LinkedIn
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Alex Faherty, the Co-Founder & Chief Executive Officer of Faherty, adds his page to the Marketing Playbook. Hear why you should speak to fellow entrepreneurs who have been there before, how to admit when something’s not working and try something else, how to find a way to stand out, the brilliant strategy behind Faherty’s retail store locations, and the work dynamic between Alex, his twin brother Mike, and wife Kerry. Connect with Alex at FahertyBrand.com and on LinkedIn
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Jonathan Packer, the Co-Founder of G.O.A.T. Foods, adds his page to the Marketing Playbook. Hear why you should get foundational finance experience, how to find your hook, how to leverage the best-in-class digital providers, the family businesses close to Jonathan’s heart, and what he learned from his previous life in the accounting world. Connect with Jonathan on LinkedIn
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Donna Belardi, the Chairman and CEO of Belardi Wong, adds her page to the Marketing Playbook. Hear why direct mail and catalogs are not dead, how to start your own business, why networking is a two-way street, how Donna fell in love with marketing, and the backpacking Eurotrip that changed her life. Connect with Donna on LinkedIn
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David Norton, the Managing Director of GALE, adds his page to the Marketing Playbook. Hear why you should work in a range of different industries, how to keep the focus on the customer, how to use analytics and metrics to fuel your decisions, David’s biggest accomplishments as CMO of Caesars, and lessons from his book, The High Roller Experience. Connect with David on LinkedIn and X @DavidWNorton
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Jason Nyhus, the President and General Manager of Shopware, adds his page to the Marketing Playbook. Hear how to find the white space opportunity, why you should care deeply about what your customers care about, how to find a job that fits your personality, Jason’s passions for sports and marketing, and the role the Mall of America played in his career. Connect with Jason on LinkedIn
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