Episodes
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In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich!
This is more than just a cool collectible. It’s the missing link that explains how Napoleon Hill became one of the most influential personal development authors of all time. Before he shaped millions of minds, he was teaching people how to advertise. And not just the tactics, but how to become the kind of person who can persuade, influence, and move people to action.
What he taught over 100 years ago still applies today, and in this episode, I break it down. What Hill got right, what today’s marketers are missing, and why timeless strategy beats trendy tactics every single time.
Key Highlights:
The real reason Think and Grow Rich has sold over 100 million copies, and it’s not what you think
How Hill’s forgotten ad course focused on developing the advertiser before teaching any copy techniques
The biggest mindset shift every marketer needs before they write a word of copy or launch a funnel
Why so many entrepreneurs fail when platforms shift, and how to become “bulletproof” instead
The powerful advertising principle Hill taught: help your customers visualize the outcome, not the process
Why the best salespeople don’t sell products, they sell visions
I’ve gone through every page of Hill’s original manuscript and taken notes on everything. If you want to understand the strategy that makes any tactic work and become the kind of person who can market, sell, and scale anything, this is where to start. This episode isn’t about chasing the next trend… It’s about learning what never changes!
Get Russell's book notes here: http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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In this episode of The Russell Brunson Show, I sat down with Jeremy Miner, founder of 7th Level and one of the sharpest sales minds I’ve ever met. His sales framework isn’t about hype or pressure. It’s about getting prospects to lower their guard, open up, and actually sell themselves.
In our discussion, we go deep into how to eliminate resistance during the sales process… Especially for high-ticket offers. Jeremy breaks down the psychology of selling, why old-school techniques don’t work anymore, and how to ask the kind of questions that shift the dynamic completely.
We even dive into why he named his company 7th Level… And the spiritual meaning behind it. In scripture, the number 7 is tied to completion and divine order. Jeremy believes true persuasion happens at that level: When you stop trying to push and instead help people come to their own inspired decisions.
Whether you’re taking calls, closing from stage, or building funnels that sell on autopilot, this conversation will completely reframe how you think about sales.
Key Highlights:
Why most sales resistance is triggered in the first few seconds of a call
The neuroscience behind how people make buying decisions
How to create disarming conversations that get prospects to sell themselves
Jeremy’s three-step question framework that takes people from curious to closed
The big mistake most entrepreneurs make when pitching their offer
Why selling should feel collaborative - not confrontational
How to guide people to their own conclusions instead of pushing them to buy
The one phrase that instantly lowers sales resistance on any call
Jeremy’s approach is like the opposite of everything you’ve been told about “hard closing.” It’s subtle, strategic, and literally based on how Christ himself taught and persuaded when he was on earth… With questions! So cool!
If you’ve ever struggled with sales, either for yourself or your team, you’re going to want to listen to this one twice. This episode is packed with practical takeaways you can apply immediately to start closing more deals with less effort and more integrity.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Most people think mass movements are built by having the right product or flashy branding… but it’s actually way deeper than that.
Back when I was trying to figure out how to turn Clickfunnels into a real movement, I came across a weird little book from the 1950’s called The True Believer by Eric Hoffer. This book hit me like a ton of bricks. I started seeing patterns everywhere… Why people follow, why they stick, and how belief actually transfers from one person to another.
This book literally changed how I wrote Expert Secrets. It changed how I thought about sales and marketing. And honestly, it changed how I lead.
In this episode of The Russell Brunson Show, I’m breaking down the core ideas from The True Believer… With my own commentary, how I’ve used this inside Clickfunnels, and how you can use it to build loyalty, momentum, and real belief around what you’re doing.
Key Highlights:
The 3 elements that fuel every mass movement (and why you need all three to create lasting belief)
Why movements don’t start with logic… They start with emotion and shared frustration
How to identify the “devil” your audience can unite against (and why you shouldn’t be afraid to evolve it)
What I learned from watching the early Clickfunnels haters, and how we used their resistance to build stronger community
The danger of becoming the thing your movement was created to fight
This episode dives into the psychology behind why people buy, follow, and commit. If you’re building a brand, leading a tribe, or trying to grow something bigger than yourself, you need to understand how belief actually works.
If you want to go deeper, I put together a special download with my personal notes and doodles from The True Believer and Expert Secrets. Just hit this link and grab it for free! http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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This episode of The Russell Brunson Show is a deep dive into the Science of Scaling… The new book and framework from Dr. Benjamin Hardy. I sat down with Ben to unpack the actual roadmap behind exponential growth, goal filtering, and identity transformation. We talk about why most people let their past define their present... and how to flip that thinking to let your future shape everything instead.
We break down the exact frameworks that help top performers set more urgent goals, choose the right “Whos,” and avoid getting stuck on the wrong path. If you’ve ever felt like your current results don’t match your potential, this episode gives you the tools to fix that… Starting today!
Key Highlights:
The Frame-Floor-Focus framework that anchors every scaling decision
Why your future should define your present… Not your past
The power of urgency and identity-based goals (and why most people miss this)
How “Super Whos” accelerate success for your business
Why Ben left Medium and YouTube behind and what we can learn about focusing on the “next wave”
We also talk about the mindset behind strategic letting go, why success often requires subtraction, and how your current level of results is often a reflection of what you haven’t yet released. If you’re serious about building a business - and a life - that scales, don’t miss this episode!
Get a free copy of Ben’s book The Science of Scaling at: scaling.com/audiobook
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate your success or quietly sabotage everything you’re trying to build.
Matt and I share personal strategies we’ve used to reprogram our own thinking, uncover hidden mental roadblocks, and create breakthroughs in our businesses. If you’ve ever felt stuck despite following the right playbook, this episode will help you understand why.
I also loved hearing how Matt approaches content - especially how he taps into the fears and dreams of his audience to create messaging that converts. He shares a brilliant (and simple) survey strategy you can use to build high-impact content from your customer’s subconscious beliefs.
We even dive into the history of propaganda, PR, and the psychology behind why some people succeed with the same tools that others struggle with. This episode is a crash course in rewriting the internal script that’s holding you back.
Key Highlights:
How your subconscious beliefs quietly shape your business results - whether you know it or not
The difference between conscious decisions and the stories your subconscious is really acting on
Why traditional mindset work often falls short - and what actually rewires your beliefs
Matt’s 3-question survey method to uncover exactly what your audience is thinking and feeling
A candid breakdown of the “art vs algorithm” debate - and how to create content that stays true to your voice while still performing online
The surprising link between Freud, propaganda, and modern sales psychology
This episode will challenge the way you think about success - and give you the tools to shift from self-sabotage to unstoppable momentum.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity.
In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kind on psychological marketing, I realized we’ve all been influenced by people we’ve never met, often without even knowing it.
You’ll hear how these principles apply to modern marketing, from webinars to branding to stage presentations. This is the kind of episode that will shift how you sell, how you communicate, and how you think.
Key Highlights:
The true story of Edward Bernays, Freud’s nephew and the father of PR
How the concept of propaganda turned into public relations and why it matters
The simple identity hack that helped us grow ClickFunnels into a movement
Why emotional stories sell better than logic and how to craft them
How I reframed negative perceptions to flip them into buying beliefs
Real examples from politics, religion, and parenting where reframing changes everything
When you understand how identity, emotion, and subconscious desires drive decisions, you stop guessing what will sell. You start influencing at a deeper level. Whether you’re running ads, speaking on stage, or building your brand, this episode will change the way you think about marketing forever.
Get Russell's book notes here: http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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This one’s all about unlocking your brain so you can learn faster, remember more, and become unstoppable in business and life.
In this episode of The Russell Brunson Show, I sit down with Jim Kwik, the world’s leading expert on memory, brain performance, and accelerated learning. I’ve followed Jim for years, but this conversation hit different. We go deep into the mindset, systems, and science behind how the most successful entrepreneurs operate at a high level… without burning out or slowing down.
Jim shares powerful tips for improving focus, boosting retention, and even reading entire books in a single afternoon. Whether you’re building funnels, running ads, or trying to level up your leadership, this stuff is not only fascinating… It can actually help you perform at your best!
Key Highlights:
Why your brain is your #1 business asset and how to protect it
Jim’s 3-part formula for learning anything faster
How to eliminate mental fatigue and increase daily productivity
The reason most people forget what they read, and how to fix it
What to do in your first 90 minutes each morning for optimal performance
Why identity shapes behavior and how to reprogram your “I am” beliefs
The link between confidence, memory, and business growth
Why being busy doesn’t mean you’re being productive, and how to shift that
This conversation isn’t just about learning faster. It’s about becoming the kind of leader, marketer, and entrepreneur who can consistently show up, execute, and grow… Without getting overwhelmed or stuck in busywork!
If you’ve ever felt like you’re working hard but not moving forward fast enough, this episode will change the way you approach your brain, your habits, and your entire business strategy.
If you want more brain-boosting strategies from Jim, go to www.kwikbrain.com! You can also order his book, Limitless, on his website!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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In this episode of The Russell Brunson Show, I’m sharing highlights from a live One Funnel Away Q&A session packed with practical coaching, real-time strategy, and powerful takeaways for entrepreneurs trying to get their funnels working.
We dive into the common mistakes holding people back, how to know if your offer is strong enough, and what to fix if you’re getting traffic but no sales. If you’re building a webinar, writing follow-up emails, or trying to map out your value ladder, there’s something in here for you.
Key Highlights:
The difference between a product and an offer, and why it matters
One small change that can improve your webinar conversions fast
The follow-up sequence structure that turns webinar watchers into buyers
What to do when people aren’t opting in or attending your trainings
How to create an irresistible offer without overwhelming your audience
Why your list isn’t growing (and how to build one that actually buys)
The missing link between your low-ticket and high-ticket products
This episode gave me a chance to answer some really smart questions from our One Funnel Away community and think out loud about the strategies that are working right now. Whether you’re building your first offer or scaling up an existing funnel, this Q&A will give you both the mindset and the method to move forward with clarity and confidence.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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What if you could dominate YouTube, build an eight-figure empire, and still protect your peace?
In this episode of The Russell Brunson Show, I sit down with Ryan Pineda… Real estate investor, creator, and serial entrepreneur… And we talk about how he’s using content, systems, and the right business model to grow without burning out. We cover everything from his daily schedule to team structure to his take on monetizing attention in a smart, sustainable way.
If you’re trying to juggle content, funnels, team leadership, and actually living your life, this conversation is packed with practical, real-world strategies.
Key Highlights:
How Ryan balances multiple businesses while creating consistent content
Why his YouTube strategy shifted from storytelling to search (and what it did for views)
The system he uses to plan, produce, and publish content across platforms
How he applies the 80/20 rule to time, sales, and team structure
Why his best marketing tool is free content, and how it feeds every business
The real key to building an empire without becoming a slave to it
Whether you’re scaling a personal brand or leading a fast-growing company, this episode will give you the sales frameworks, marketing insights, and mindset shifts to play the long game. Ryan’s approach isn’t just about growth… It’s about doing it with intention!
Want to learn more from Ryan or follow what he’s building?
ryanpineda.com has links to all his businesses, content, and coaching.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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I’ve learned a lot about sales over the years… but this conversation with Jordan Belfort blew me away.
In this episode of The Russell Brunson Show, I sit down with the one and only Wolf of Wall Street to talk about closing, conviction, and what it really takes to become a world-class communicator. This isn’t about outdated sales scripts or shady persuasion tactics. It’s about mastering human behavior, asking the right questions, and building real certainty in yourself and your offer.
Jordan shares how he developed the Straight Line System, how he rebuilt his life after hitting rock bottom, and what entrepreneurs need to understand if they want to increase conversions without selling their soul.
Key Highlights:
The Straight Line System explained and how it works in any industry
Why sales is about control, certainty, and connection
How to frame your product so people want to say yes
The three things every buyer must feel before they’ll convert
Why tonal shifts matter more than your words
The difference between average closers and those who make millions
How to train your brain to believe in your offer at the deepest level
Jordan is one of the sharpest minds I’ve ever met when it comes to sales and influence. If you’ve ever struggled to get people across the finish line or wondered why your pitch isn’t landing, this episode will help you close the gap.
Let’s get into it!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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In this episode of The Russell Brunson Show, I take you behind the scenes of our ClickFunnels Connect event in Salt Lake City, and into a personal journey I haven’t shared publicly in a long time.
This session was a deep dive into the real reason we build funnels. Not just to make sales, but to fulfill callings, build movements, and create something that actually matters. I opened up about my own journey with ClickFunnels… From the moments that nearly broke me to the decisions that changed everything. This wasn’t a typical business presentation. It was raw, vulnerable, and packed with lessons I wish someone had told me when I was starting out.
Whether you’re just launching or scaling to eight figures, this episode is about rediscovering your “why”… and building from a place of purpose, not pressure.
Key Highlights:
The two kinds of callings entrepreneurs feel, and how to know which one is driving you
Why the strongest funnels are built from faith, not fear
How your business is a reflection of your internal growth
The “3 types of funnels” framework and how each one serves a different mission
Why chasing money alone is a trap (and what to do instead)
What I’ve learned from the most fulfilled entrepreneurs I know, and how they build movements, not just offers
If you’ve been feeling stuck, overwhelmed, or disconnected from your business, this episode might be the reminder you’ve been needing. Let’s realign your mission, reconnect with your calling, and get back to building something that actually lights you up!!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://www.clickfunnelsconnect.com
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In this episode of The Russell Brunson Show, I’m sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable!
If you’ve ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold!
Key Highlights:
Why most entrepreneurs struggle to raise money, and what Bridger did differently
The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms
How to pitch your business to investors (even if you don’t think you’re ready)
Why “small thinking” kills momentum, and how to build a vision people want to fund
Bridger’s 3 keys to raising capital and building credibility fast
What we can learn from the world’s best fund managers, and how to apply it to marketing
The difference between being a CEO and a visionary, and how to grow into that next level of leadership
Whether you’re bootstrapping a startup, scaling a sales team, or thinking about raising outside money for the first time… this episode will challenge the way you think about marketing, business, and what’s really possible when you step into the founder role!
To learn more about what Bridger is doing and stay in contact with him… Go to BridgerPennington.com
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://www.clickfunnelsconnect.com
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This episode of The Russell Brunson Show takes you inside the ClickFunnels Connect event we just hosted in Salt Lake City.
In the first part of the episode, I share what ClickFunnels Connect actually is, who it’s for, and why we believe it’s the next big chapter for funnel builders, entrepreneurs, and creators looking to grow faster by growing together.
Then you’ll hear from one of our most powerful voices in the marketing world… McCall Jones! Her session on influence and authenticity blew everyone away, and I knew we had to share it with you here.
If you’ve ever struggled to feel confident on camera… or wondered how to build real connection with your audience without trying to be someone you’re not… McCall breaks it all down with frameworks that are both simple and life-changing.
Key Highlights:
Why we created ClickFunnels Connect and how it’s helping entrepreneurs grow together
The hidden reason most people feel awkward on camera (and how to fix it)
How McCall uses the “Stage & Story” method to turn your personality into your superpower
The difference between real influence and trying too hard to be “authentic”
Why copying other marketers kills your connection — and what to do instead
How to show up with more confidence, clarity, and presence in every piece of content
This episode is packed with strategy, identity shifts, and the kind of clarity that can transform your marketing from the inside out. Whether you’re already showing up consistently or still finding your voice, McCall’s insights will change the way you think about influence forever.
And if you love it and want more from McCall… Follow her on Instagram at @mccalljonesofficial
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://www.clickfunnelsconnect.com
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This one hit home! Andy Elliott didn’t just change his life… He helped change mine. In today’s episode of The Russell Brunson Show, I sit down with one of the most intense and inspiring sales leaders I know. Andy went from shooting his own YouTube videos on a phone to building a high-energy, nine-figure company that’s redefining what a sales culture can look like.
We talk about the real origin story… No team, no budget, no fancy funnels. Just relentless volume, consistency, and the willingness to tell the truth when others would stay quiet. If you’re building a business, a brand, or trying to find your spark again, you’ll want to hear this.
Key Highlights:
How Andy built a global brand posting three YouTube videos a day before anyone knew his name
What it really means to go “all in” without a plan B and why most people quit too soon
Why the right culture beats the right funnel and how Andy built a team of 100 alphas
How one $299 course launched a million-dollar month from pure organic content
The real secret to staying on top: don’t let your fans, your team, or your family outgrow you
Why your business stops the moment you hit cruise control
Andy doesn’t hold back. His philosophy on pain, growth, and staying in the game is something every entrepreneur needs to hear. Whether you’re building your first offer or leading a team of 50, this episode will remind you what’s possible when you combine purpose with persistence. It’s not just about marketing or sales. It’s about becoming the kind of person who can lead the movement and stay in it for the long haul.
And hey… if you want to follow Andy or get a hold of him… He literally said you could text him at 918-210-0254! Is that crazy, or what!!?
And you can also follow him on IG @officialandyelliott or find him on YouTube! Just search ‘Andy Elliott Sales’!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Daniel G has spoken on 750+ stages, trained over 2 million people, and been labeled the top sales trainer of 2024. I’ve been watching him online for a while, and after spending a few hours together in the office, I finally got to ask the questions I’ve wanted to ask for years.
That means this episode of The Russell Brunson Show is packed with some of the most powerful insights I’ve heard on one-on-one selling, buyer resistance, and the real reason your funnel might not be converting.
If you’ve ever felt stuck closing, stressed building a team, or confused why great marketing still isn’t making sales, this episode will hit hard.
Key Highlights:
The No Resistance Sales (NRS) framework and how it flips traditional closing on its head
What top closers do differently in the first call that eliminates long follow-up cycles
Daniel’s perspective on buyer states and why you need to sell like a lamb, not a lion
The difference between knowing your pitch and understanding why each line works
How Daniel built his brand through live streams, events, and organic audience growth
What most people get wrong when trying to break into stages or build a sales platform
The $100,000 a month mindset shift that younger entrepreneurs need to hear
Daniel’s been in the trenches of direct sales since he was 14. He’s trained teams, led stages, and built a massive global following not by playing the content game, but by mastering the fundamentals of communication, buyer psychology, and objection handling.
If your funnel isn’t converting, if your sales team feels stuck, or if you’ve just been coasting on good marketing but not seeing the ROI… This episode is a must-listen. You’ll walk away thinking differently about how to build trust, drop resistance, and actually move people to action.
Check Daniel out on Instagram @danielg
https://www.instagram.com/danielg
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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What if you could finally stop spinning your wheels and just get unstuck? No more wondering if you’re doing it right, overthinking your offers, or second-guessing every funnel headline. Just honest, focused feedback from someone who’s been in the sales, marketing, and funnel trenches and knows what actually works.
In this episode of The Russell Brunson Show, I take live questions from entrepreneurs inside the One Funnel Away Challenge. We get into everything from messaging mistakes and offer strategy to pricing confidence and how to get started without burning yourself out. If you’ve ever felt stuck, hesitant, or like you’re making this way harder than it needs to be, this episode will hit home.
Key Highlights:
How to sell someone else’s course without coaching, branding, or re-recording anything
Why your funnel headline isn’t converting (and what to say instead)
The mistake most experts make when they write copy and how to fix it in one sentence
How I helped a hypnotherapist turn her skill into a scalable offer, even with a one-on-one model
What to do when you’ve bought all the courses and still don’t know where to start
If you’ve ever felt like you’re drowning in too much information or stuck trying to perfect something before launching, this episode will give you clarity. Sometimes it’s not about doing more. It’s about simplifying, focusing on the next right move, and building momentum with what you already have.
You’ll hear exactly how I walk people through that process in real time. Whether you’re a coach, creator, or expert, this will give you the confidence to take the next step without hesitation. Let’s get into it!!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms?
In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth.
If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there.
Key Highlights:
How Matt turns one long-form video into 30+ pieces of content across platforms
The structure behind his organic content engine that brings in 12,000+ leads per month
Why he avoids selling directly on social and what he does instead to convert cold traffic
The systems and team setup that keep his business running while he travels the world
How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy
What a founder-led brand really is and why it’s the key to long-term growth
We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts.
This one’s not just about marketing and business. It’s about building a company that actually fits your life.
Let’s dive in!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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What if your voice was the most valuable asset in your business?
In this episode of The Russell Brunson Show, I sat down with Dr. Sonja Stribling, speaker, coach, Army veteran, and the powerhouse behind a $28 million brand built from a single outline and a willingness to say yes. In just the past three years, she has gone from speaking on borrowed stages to becoming the “General to Giants,” helping thousands of entrepreneurs build businesses by turning their story into their superpower.
We unpacked how she transitioned from divorce coach to business mogul, how she closes millions from the stage, and the internal battles she had to conquer to unlock it all. This is all valuable insights you can take from her and apply directly to you and your business right now!
Key Highlights:
The mindset shift that helped her go from struggling coach to 8-figure business owner
How a single $10K offer with no product changed the course of her career
Why most people undervalue their superpower, especially when it feels “easy”
Her five-part framework that includes speaking, books, coaching, and events
How she helps others monetize their voice and build real brands, not just funnels
The exact moment her imposter syndrome showed up and how she shut it down
Her system for selling other people’s offers and making millions in commissions
Why being great on stage is not optional if you want to scale
What makes this game more than just a business… It’s a sport
Whether you're just starting out or ready to step onto a stage and scale, Dr. Sonja brings the fire, the strategy, and the truth about what it really takes to grow something meaningful.
Follow her on social @iamdrsonja or visit drsonjabrands.com to connect with her coaching programs, events, and training.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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What happens when you stop chasing money… and start building a business around calling, purpose, and peace?
In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!!
They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business.
Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits.
Key Highlights:
The story of how Larry and Staci gave away everything… And what God did next
How they teach CEOs to shift from chasing revenue to building legacy through generosity
Why they believe peace - not success - is the new metric that matters
The “D.O.G.E.” framework they use to help business owners scale with operational and spiritual integrity
How they tie every offer to a mission, and require their clients to do the same
Why your calling is your business (and how to finally merge the two)
Their bold approach to faith-first decision making… Even when it makes zero financial sense
This isn't your typical business, sales, and marketing podcast episode. It's about building companies that honor your values, serve others, and still scale to 8-figures and beyond.
If you've ever felt the tension between business and belief, Larry and Staci will help you see how your funnel can become a force for good.
You can learn more and join their next challenge at fbfchallenge.com.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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What happens when you combine the speed of funnels with the long-term power of SEO? That’s what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who’s been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He’s also been in my Inner Circle for over 4 years, and when it comes to search traffic, nobody breaks it down more clearly.
Most people in the funnel world have written off SEO as “dead”… but Damon showed me how it’s not only alive, it’s evolving in some insanely profitable ways! Especially if you're using ClickFunnels 2.0!!
We covered:
Why SEO is still growing (even in the age of AI and ChatGPT)
The 3 pillars of modern SEO that never go out of style
What schema is… And how it gives you an edge in Google rankings
How to structure your site (and your content) for compounding traffic
The one SEO tool Damon uses that every funnel builder should know
Why backlinks aren’t as important as you’ve been told
How Damon turned his SEO agency into a 6-figure course business using Inner Circle strategies
We even geeked out on some of my own funnels… Including SecretsOfSuccess.com, and what his team is doing behind the scenes to drive more evergreen traffic every month.
If you’ve been relying on ads alone to fuel your business, this episode is a must-listen. SEO isn’t a replacement for funnels… It’s the multiplier most people are missing.
Want to work with Damon or learn more about his SEO training? Visit damonburton.com.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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