Episodes
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
Ever felt like you’re not good enough? Like you’re standing at the edge of success but second-guessing every step? You’re not alone. In this episode of Master Your Business Podcast, we dive into the power of borrowed belief—the game-changing strategy that helps you push past self-doubt and step into confidence.
I’m joined by Louise Lally, TEDx speaker, leadership expert, and mindset mentor. She shares how borrowing belief from others helped her go from struggling with self-doubt to leading teams, building a thriving business, and stepping onto the TEDx stage. If you’re a coach, consultant, or service-based entrepreneur looking to boost confidence and take bold action, this one’s for you!
What You’ll Learn in This Episode:
(02:22) What borrowed belief is and how it changes lives.
(18:44) The real reason confidence isn’t something you’re born with.
(24:45) The underestimated power of words in leadership and business.
(29:57) How to break free from self-doubt when running a business.
(34:16) Why your environment determines your success (and how to choose wisely).
(42:35) A simple exercise to snap out of fear and take action now.
This episode is a must-listen if you want to grow your business, build trust, and stand out on LinkedIn.
🔗 Find Louise Lally:
📣 TEDx Talk: “Louise Lally TEDx Borrowed Belief”
📲 LinkedIn & Instagram: @louiselallytraining
Loved This Episode?
If you found value in today’s conversation, do us a favour:
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
Think Like a 7 Figure Business Owner Before You Become One
Ready to stop playing small and start scaling like a badass CEO?
In this episode of the Master Your Business Podcast, I’m calling out the habits holding you back from hitting 7 figures—and showing you what high-earning business owners actually focus on.Spoiler alert: it’s not about working harder.
It’s about thinking differently.You’ll learn why doing everything yourself keeps you stuck, how to install systems that scale, and what the real difference is between a 6-figure and a 7-figure mindset.
If you’re a coach, consultant, or service-based business owner trying to break out of the burnout loop and build something that runs without you—this episode is your next move.
Let’s get you thinking like a million-dollar business owner, even before you get there.
In this episode, you’ll learn:
(00:35) Why most business owners get stuck at six figures(01:55) The mindset shift every 7-figure CEO makes(03:43) How to build repeatable, scalable systems (and stop doing it all)(05:09) What numbers to track to scale your business with clarity(07:03) The truth about client delivery and brand consistency(09:24) Why your team is your ticket to freedom—not just help(10:47) What 7-figure CEOs NEVER do (and what they always do instead)(14:07) How thought leadership fuels consistent growthWho Should Tune In:
You’re a coach, consultant, or service provider tired of doing it all yourselfYou left corporate to build something better, but feel like you just built a new jobYou’ve hit 5 or 6 figures and can’t seem to break through the ceilingYou want more freedom, more revenue, and a business that runs without youYou’re craving clarity, strategy, and systems to finally scale sustainablyIf that’s you? Don’t just listen. Take notes.
Resources:
💡 Business Scalability Checklist
Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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How Entrepreneurs Can Gamify Their Goals to Stay Focused and Increase Productivity
Let’s be real… goal setting can be boring, right? Who said you can’t make goal-setting fun? In this episode of the Master Your Business Podcast, I sit down with Caitlin Johnson, an expert in behavioral psychology and motivation, to break down how strategic gamification can help entrepreneurs stay focused, boost productivity, and actually enjoy hitting their business goals.
If you’ve ever felt overwhelmed by your to-do list, distracted by shiny objects, or stuck in a rut, this episode is packed with science-backed strategies to keep you on track.
🎯 In This Episode, You’ll Learn:
✅ How gamification works and why it’s more than just points and leaderboards
✅ The 4 Game Player Personas and how to find your dominant type
✅ How to gamify your business goals to stay productive without burnout
✅ Simple tweaks to make your coaching programs or courses more engaging
✅ How to use habit-forming strategies to create long-term success
🚀 Episode Highlights:
(02:04) What is gamification and how can it help entrepreneurs?(06:10) Why our brains love games and how to tap into that psychology(16:13) The 4 Game Player Personas and how they shape motivation(21:21) How to turn your goals into 90-day quests for maximum results(26:53) Overcoming obstacles using game psychology(32:09) How gamification prevents burnout and keeps you on track🔗 Connect with Caitlin Johnson:
🌎 Website: https://www.bold-bird.com/
📲 LinkedIn: https://www.linkedin.com/in/caitlin-s-johnson/📸 Instagram: https://www.instagram.com/boldbirdconsulting/
Loved This Episode?If you found value in today’s conversation, do us a favour:
⭐️ Follow The Master Your Business Podcast
⭐️ Connect with Deirdre on LinkedIn
⭐️ The Master Your Business Podcast Show Notes
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
7 Smart Ways to Scale Your Income Without Overwhelm
💰 Feeling stuck at an income ceiling? Think you have to work longer hours to make more money? Think again. In this episode of the Master Your Business Podcast, I’m breaking down 7 smart ways to scale your income—without working more hours or burning out.
We’re talking passive income, affiliate partnerships, sponsorships, digital products, and more. These are the exact strategies I use in my own business and the ones my Millionize clients are using to create financial freedom.
What you’ll learn in this episode:
(00:00) Why relying on one revenue stream is risky(01:33) How Millionize clients use affiliate partnerships to get a steady flow of referrals(03:43) The power of sponsorships for newsletters, events, and podcasts(05:18) How to build a product ladder so clients always have a next step(08:08) The secret to VIP days and workshops that sell out(09:24) 5 more ways to diversify your revenue—without adding more stress
Who Should Tune In:If you're a coach, consultant, or service-based entrepreneur looking to grow your business without spending a fortune on ads, this episode is for you. Whether you're an ex-corporate professional replacing your salary or a small business owner scaling to 6-7 figures, referrals can be your most powerful (and free!) marketing strategy. If you've ever felt awkward asking for referrals, struggled with getting consistent word-of-mouth business, or simply want a proven system to attract high-quality clients, this episode will give you the exact steps to make referrals easy, effective, and automatic.
Resources & Mentions:
🚀 Episode 115: The $0 Marketing Strategy That Drives More Clients Than Ads
💡 Scripe.io – My go-to tool for LinkedIn content that’s smarter than ChatGPTFollow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
Rate Review & Follow on Apple Podcasts
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Send us a text
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!
🚀 Whether you're a coach, consultant, or service provider, this episode will help you tap into neuromarketing strategies that work. Plus, we’ll dive into the role of AI and how to use psychology to boost sales ethically.
Here’s what we cover:
(03:17) The science behind how people make buying decisions(06:34) How Netflix, Expedia, and Amazon use neuromarketing to drive sales(11:38) The power of AI in crafting persuasive, psychology-backed marketing(21:40) 5 simple persuasion strategies you can apply in your business today(41:34) The ethical way to use persuasion—without manipulationAbout Roger Dooley:
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
📲 Connect with Roger on LinkedIn: https://www.linkedin.com/in/dooley
👉 Grab Roger’s Free Persuasion Psychology Prompt Guide here.
Love This Episode?If you found value in today’s conversation, do us a favour:
⭐️ Follow The Master Your Business Podcast
⭐️ Connect with Deirdre on LinkedIn
⭐️ The Master Your Business Podcast Show Notes
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⭐⭐⭐⭐⭐
“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
🚀 Ready to grow your business without spending a cent on ads? You’re in the right place!
In this episode of Master Your Business, I’m breaking down the most powerful marketing strategy that costs exactly $0—referrals. If you’re a coach, consultant, or service provider looking to attract high-quality clients without the constant hustle, this is for you.
Referrals aren’t just a nice-to-have—they’re the secret sauce behind the most successful businesses. In fact, referred customers are 4X more likely to buy, and word-of-mouth marketing drives 80% of business growth. Yet, so many business owners hesitate to ask for them.
Not anymore! Today, I’m giving you a simple, actionable system to turn happy clients into your best sales team.
🎯 Highlights of This Episode:✅ (01:43) Why referred clients convert at 43% higher rates than ad-driven leads
✅ (03:31) The #1 mistake most businesses make when asking for referrals
✅ (04:34) The simple 6-word referral script that works every time
✅ (05:43) How to create a referral system that runs on autopilot
✅ (07:33) The easiest way to get LinkedIn recommendations that attract clients
✅ (08:37) Why video testimonials are a goldmine for credibility
✅ (09:21) How to offer small but effective incentives to encourage more referrals
Who Should Tune In:If you're a coach, consultant, or service-based entrepreneur looking to grow your business without spending a fortune on ads, this episode is for you. Whether you're an ex-corporate professional replacing your salary or a small business owner scaling to 6-7 figures, referrals can be your most powerful (and free!) marketing strategy. If you've ever felt awkward asking for referrals, struggled with getting consistent word-of-mouth business, or simply want a proven system to attract high-quality clients, this episode will give you the exact steps to make referrals easy, effective, and automatic.
Resources Mentioned:Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
Rate Review & Follow on Apple Podcasts
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now! -
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
Want to position yourself as an industry leader and generate leads effortlessly? LinkedIn Lives might be your secret weapon. But let’s be real—not all LinkedIn Lives are created equal. If you’re going live and you’re the only one there… you’re not alone! The good news? There’s a fix!
In this episode of The Master Your Business Podcast, I sit down with Becky Whittaker, a messaging expert who’s cracked the code on hosting LinkedIn Lives that actually attract and nurture leads. She spills secrets on how to fill your virtual room, keep people engaged, and turn casual viewers into warm leads.
Highlights of this episode:
(02:35) The power of showing up live to build trust and credibility
(03:43) How to pick the right LinkedIn Live topic that draws in your ideal clients
(05:45) The sneaky way to turn guests into clients through LinkedIn Lives
(10:37) Why most people forget about your event—and how to fix it
(13:01) How to write an irresistible event title that gets clicks
(16:10) The best time and day to go live for maximum attendance
(18:24) The biggest LinkedIn Live mistakes and how to avoid them
(29:35) One simple mindset shift that makes going live easierIf you’ve been wondering how to master LinkedIn Live events for more credibility and leads, this episode is for you. Tune in now and start showing up like the expert you are! 🎙️🚀
📲 Connect with Becky on:
Instagram → https://www.instagram.com/becky_whittaker_writes/LinkedIn → https://www.linkedin.com/in/becky-whitt/Website → www.beckywhittaker.co.ukPodcast → https://podcasters.spotify.com/pod/show/becky-whittakerYouTube → https://www.youtube.com/@BeckyWhittakerLegalCopywriterEmail → [email protected].ukSPICE March waitlist → subscribepage.io/spice-waitlist
One email, one sale email sequence (FREEBIE) → subscribepage.io/oneemailonesale
Message to MILLIONS 1-2-1 mentorship → subscribepage.io/messagetomillions
Newsletter signup → subscribepage.io/hero_becky_whittaker
Love This Episode?If you found value in today’s conversation, do us a favour:
⭐️ Follow The Master Your Business Podcast
⭐️ Connect with Deirdre on LinkedIn
⭐️ The Master Your Business Podcast Show Notes
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
Ready to finally charge what you’re worth and close more deals without feeling like a pushy salesperson? In this episode of the Master Your Business Podcast, I dive deep into a proven pricing strategy that positions your business for premium rates, makes it easy for prospects to say "heck yes," and helps you close deals faster.
Most service-based business owners undercharge because they focus on hourly rates instead of the value they provide. Sound familiar? If you’ve been stuck working crazy hours for little pay, this episode will show you how to create a repeatable client engagement process that delivers confidence, clarity, and higher close rates.
If you’re a coach, consultant, or service provider ready to level up, stick around. You’re about to learn how to stop chasing clients and start getting paid for the transformation you deliver.
(00:30) Why most entrepreneurs undercharge for their services(00:38) How a simple pricing shift helped a client 5X her revenue without extra clients(01:43) Pre-call questionnaires: How to qualify clients and stop wasting time on calls that go nowhere(02:15) What’s a credentials deck, and why it builds trust before the first call(03:27) The discovery call method that makes clients trust you before you sell(03:57) Why structured proposals and pricing tiers are deal-closing gold(06:57) Value-based pricing vs. hourly rates: Why one limits your earnings and the other scales your success(11:40) The psychology of pricing: Why the middle option is always a winner(13:19) Why you should never email a proposal without a follow-up call(14:17) Should you niche down or offer multiple services? Here’s how to find the right balance
Highlights of this episode:
A step-by-step process to structure and price your offers like a proHow to use value-based pricing to stop undercharging and start commanding premium ratesA proven engagement process to qualify leads and close deals fasterPractical sales psychology hacks that take the guesswork out of pricing
What You’ll Walk Away With:
Who Should Tune In:Coaches, consultants, and service-based business owners ready to scale to six and seven figures. If you’ve ever second-guessed your pricing, struggled to close deals, or felt stuck in a race to the bottom with cheap competition, this episode is for you.
Resources Mentioned:💡 Download my Brand Strategy Checklist to position your business for premium pricing. https://www.deirdremartin.ie/brandstrategychecklist
Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done...
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Send us a text
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
Struggling to keep your audience engaged during presentations? You’re in the right place! In this episode of the Master Your Business Podcast, I chat with public speaking expert Maureen McCowen to reveal the top strategies for delivering a presentation that holds attention and drives results.
What You’ll Learn:
The #1 mistake that ruins presentations (and how to avoid it!)A simple 3-step structure to make your talk clear and compellingHow to use storytelling to keep your audience hookedWhen to use slides—and when to ditch themWhether you’re pitching investors, leading a webinar, or speaking at an event, these strategies will help you sound more confident and connect with your audience.
Episode Highlights:
(03:10) Why you should avoid a long intro in your presentation(05:12) The first step before structuring your talk(12:22) How to handle time constraints like a pro(15:25) The power of storytelling in presentations(16:34) The biggest mistakes presenters make—and how to avoid them(22:05) How to recover from mistakes during a talk(30:11) Are your slides helping or hurting your presentation?(32:35) The secret to instantly engaging your audience(42:57) The mental shift that will boost your speaking confidence(44:31) The ultimate test of a strong presentation📲 Connect with Maureen on LinkedIn: https://www.linkedin.com/in/maureenmccowen/
👉 Visit Maureen’s presentation checklist: https//www.softskillsuccess.ie/audience
Love This Episode?If you found value in today’s conversation, do us a favour:
⭐️ Follow The Master Your Business Podcast
⭐️ Connect with Deirdre on LinkedIn
⭐️ The Master Your Business Podcast Show Notes
Rate Review & Follow on Apple Podcasts
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Send us a text
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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Ready to stop drowning in social media tasks and start scaling effortlessly? In this episode of the Master Your Business Podcast, you’ll learn how AI and automation can transform your marketing strategy. No more guessing, no more wasted hours—just smart, efficient growth for your business.
I’ll walk you through how to use AI tools to create content, schedule posts, and engage with your audience—all without the burnout. Whether you're a coach, consultant, or service-based entrepreneur, this episode is packed with practical tips to save you time and help you grow.
(01:46) The social media grind—why it’s keeping you stuck.(02:38) How AI tools can help you stop guessing and start knowing what content your audience actually wants.(04:03) How to trendjack and create content that stays relevant.(05:37) The best automation tools for content creation, scheduling, and engagement.(14:31) The secret to writing captions that convert—without spending hours.(16:43) Smart scheduling: The right way to batch and automate your posts.
What You’ll Learn in This Episode:Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now! -
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
Ready to turn your LinkedIn presence into a client-generating machine? In this episode of the Master Your Business podcast, Deirdre Martin sits down with LinkedIn growth expert Manuel Hartbauer to uncover how he scaled his business from overwhelm to five-figure months—without any spammy tactics.
The one simple shift that took Manuel from scattered offers to consistent, high-revenue monthsHow to create a sales process that turns cold LinkedIn conversations into high-ticket clientsWhy saying NO to shiny distractions is the secret to sustainable business growth
What You'll Learn in This Episode:If you're serious about mastering your business, grab your coffee and hit play!
Episode Highlights & Timestamps:🔹 (02:20) - The moment Manuel realised he needed a team
🔹 (03:50) - The power of ONE offer, ONE ideal client, and ONE platform
🔹 (09:10) - Why LinkedIn is still the best platform for organic client acquisition
🔹 (21:43) - The "value first" call strategy that makes sales effortless
🔹 (38:42) - How Manuel structured his sales team for scalable success
🔹 (41:28) - Avoiding the temptation of shiny distractions and staying focused
Action Step:Where are you overcomplicating your business? Identify one area you can simplify, streamline, or delegate this week.
Meet Manuel HartbauerFounder of "Natürlich zu Kunden" – the premier training program for German-speaking entrepreneurs looking to generate clients naturally through LinkedIn. Manuel helps copywriters, coaches, and creatives ditch the guesswork and build predictable, five-figure months with ethical sales strategies.
📲 Connect with Manuel on LinkedIn: https://www.linkedin.com/in/hartbauer-manuel/
🎙️ Listen to Manuel’s Podcast: Learn mit Manuel Hartbauer https://www.podcast.de/podcast/3536379/learn-mit-manuel-hartbauer
Love This Episode?If you found value in today’s conversation, do us a favour:
⭐️ Follow The Master Your Business Podcast
⭐️ Connect with Deirdre on LinkedIn
⭐️ The Master Your Business Podcast Show Notes
Rate Review & Follow on Apple Podcasts
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Ready to kick your business into high gear for 2025? In this episode of the Master Your Business Podcast, we show you how to map out a whole year's marketing plan.
It's simple. It's bold. It works.
We'll help you stop throwing random marketing 💩(aka stuff) at the wall. We'll help you focus on the strategies that build real growth.
You can reach six figures.
You can dream bigger.
You can stand out on LinkedIn.
You can turn your small business into a lean, mean marketing machine.
(03:25) Facing the chaos of marketing with no clear plan.(04:04) Identifying your ideal clients and going beyond demographics.(05:12) Shaping a 2025 strategy that drives big results.(08:46) Using storytelling to build a brand that connects.(09:25) Selecting platforms that fit your business model.(13:43) Capturing leads and turning them into paying clients.(22:21) Delivering a 5-star experience that keeps clients coming back.(26:25) Unlocking referrals and building long-term success.
Highlights of this episode:
No more guesswork. This plan helps you stay on track.Tune in now and see what a year of focused marketing can do for you.
Episode 29: The 7 Wonders of Storybrand - Learn how to apply the Storybrand Framework to your marketing.Episode 74: Why Storytelling Marketing Will Help You Succeed in Your Service Business - Discover the power of storytelling in marketing.Episode 100: Ian Golding on Customer Experience - Explore the "find, win, and keep" strategy for client acquisition and retention.Marketing Campaign Bundle: Download your free marketing campaign bundle, including a robust 13-week campaign strategy.
Resources Mentioned:Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
Rate Review & Follow on Apple Podcasts
⭐⭐⭐⭐⭐
“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Send us a text
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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In this episode, Sinead O’Neill shares three practical steps to help you lead your team with clarity, accountability, and courage. If you’re eager to drive growth, handle conflict with grace, and create a unified work culture, this is for you.
Highlights
(09:23) Pinpoint every role so people know what’s expected(16:38) Turn conflict into a catalyst for breakthroughs(39:46) Build accountability that raises performance(42:45) Communicate your needs and empower your teamTune in to discover how coaches, consultants, and service-based providers can guide teams to new heights.
Check out Sinead’s services here.
Resources Mentioned:
6 Thinking Hats5 Dysfunctions of a Team (Book)—
Follow The Master Your Business Podcast
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Sometimes you just know that something is off in your business. It could be because your bank balance is screaming it! So if you’re considering a shake up of your small business, this episode of the Master Your Business Podcast, dives into how to pivot on purpose.
We discuss how to realign with your vision, embrace change, and discover new paths for growth. If you feel stuck, drained, or uncertain, listen in. We talk strategy, brand, and LinkedIn marketing for service-based businesses so you can land clients and earn more. Let’s get you moving forward.
Highlights of this episode:
(03:28) The truth about misalignment and burnout(03:44) Why passion matters for client experience(06:17) The steps to pivot on purpose or stay the course(10:50) How to adapt to changing market demands(14:33) Finding untapped potential to scale your services(14:58) How strategic thinking drives sustainable growth(21:52) Real-life examples of shifting service modelsTune in now and learn how to thrive in this changing world of business.
Resources Mentioned:
Episode 99: How Your Business Values Can Drive Explosive SuccessEpisode 73: Strategic ThinkingEpisode 55: Competitor AnalysisEpisode 89: Overcoming Self-DoubtLinkedIn Revenue AcceleratorFollow The Master Your Business Podcast
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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It’s obvious. But sometimes what’s in plain sight is overlooked. Businesses are made for people by people. The more we connect to the human element, the more we can expand the way that our business works and grows.
In this episode of the Master Your Business Podcast, the amazing Marivanna Chessa shares how co-creating with clients can totally supercharge your energy and catapult you to business success.
Think of it like this: You're not just building a business, you're building a community of raving fans who are invested in your success from day one. Pretty cool, right?
Highlights of this episode:
(02:32) What the heck is co-creation anyway? (11:56) Why co-creation is THE secret weapon for building a thriving business (15:55) A step-by-step breakdown of how to actually co-create with clients (22:40) How to turn co-creation into a powerful marketing engine that attracts dream clients on autopilot.(30:27) The surprising link between co-creation, energy management, and business growth (43:27) Simple hacks for building habits that stick (46:50) Bonus: Marivanna drops some serious truth bombs about the importance of putting people first in your business.Get ready to be inspired!
Tune in now and see how co-creation could work in your business.
Resources Mentioned:
Tiny Habits by BJ FoggAtomic Habits by James ClearEpisode 105 - How to create passive income offers you can sell while you're sleepingConnect with Marivanna:
WebsiteLinkedInFollow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
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⭐⭐⭐⭐⭐
“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following,... -
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Ready to earn cash while you sleep? In this episode of the Master Your Business Podcast, we break down how to create passive income offers you can sell while you’re sleeping.
Discover how to turn your expertise into simple digital products. Learn how to use LinkedIn marketing for service-based businesses to attract ready buyers. Find out how to validate your idea before building. Hear why beta launches are gold for small businesses. Walk away with tactics to build trust, scale revenue, and gain freedom.
Highlights:
(01:33) That sweet Stripe notification at sunrise(02:27) Sipping Cuba Libras by the pool as sales roll in(14:01) Turning LinkedIn into your ideal client magnet(15:25) Beta launches as your secret sauce(23:29) Keep it simple and effective(26:01) Repurpose knowledge you already ownListen now and learn how to build passive income offers that run even while you rest.
Key takeaways:
Don't overcomplicate it! Beta launches are gold. Repurpose your existing knowledge. Small actions lead to big results.Resources mentioned:
Episode 76: The Counterintuitive Strategy to Avoid BurnoutEpisode 87: 5 Advanced Marketing Strategies for Seasoned ProfessionalsFree Marketing Assessment: https://www.deirdremartin.ie/marketingassessmentKajabi (affiliate link): https://app.kajabi.com/r/9S3JQWE3LinkedIn Revenue Accelerator: https://www.deirdremartin.ie/linkedin-acceleratorFollow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
Rate Review & Follow on Apple Podcasts
⭐⭐⭐⭐⭐
“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Send us a text
Ready to grow your online community and connect with your audience like never before? In this episode of Master Your Business Podcast, I sit down with Zoe Whitman, co-founder of The 6 Figure Bookkeeper. Zoe shares how she and Jo Wood built a thriving Facebook community of 24,000 members—using consistency and real engagement.
We’ll walk you through practical steps, insights, and the pitfalls to avoid. Whether you’re looking to grow your business through social media or build an engaged group on LinkedIn or Facebook, Zoe’s journey will inspire you.
Highlights of this episode:
(03:47) Getting started with Facebook groups: Learn how Zoe built a community from just 100 members to over 24,000.(05:51) The power of consistency: Why showing up every day matters and how to make it work for you.(11:08) Leveraging video for engagement: Zoe explains how live streaming boosted their group’s visibility and interaction.(22:55) Overcoming challenges with community growth: Insights on dealing with changes in algorithms and maintaining group interest.(32:26) Authenticity over perfection: Why being real is more effective than being polished, and how to connect genuinely with your audience.Tune in and find out how you can leverage consistency and genuine interaction to grow an engaged community for your business. Plus, don’t miss Zoe’s personal tips on staying visible and creating binge-worthy content for your members!
Listen to the full episode now! 🎧
Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
Connect with Zoe and Jo:
Website: https://www.6figurebookkeeper.com/Facebook Group: https://www.facebook.com/groups/6figurebookkeeper 6 Figure Bookkeeper Podcast: https://podfollow.com/the-bookkeepers-podcast/viewRate Review & Follow on Apple Podcasts
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Send us a text
Ready to avoid burnout and grow your business over the holidays? In this episode of Master Your Business Podcast, I reveal how you can embrace rest strategically to set your service business up for success—without hustling or stressing out. Discover three key strategies to help you rest, recharge, and grow while enjoying the holiday season.
Highlights of this episode:
(03:49) Embrace rest as a strategic business move(07:54) Protect your downtime like an important client meeting(08:16) Set boundaries with clients to safeguard your rest time(11:02) The "Joyful Productivity" approach to working during breaks(14:25) The power of reflection over the holiday periodListen to the full episode now! 🎧
Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
Rate Review & Follow on Apple Podcasts
⭐⭐⭐⭐⭐
“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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Is your definition of business success holding you back? Elizabeth Hamilton-Guarino shares surprising truths about achieving REAL success as an entrepreneur.
Timestamps:[02:58] Success Defined
[20:44] Factors of Success
[33:45] Importance of asking for help
[48:38] Gratitude Practice
Listen to the full episode now! 🎧Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
Rate Review & Follow on Apple Podcasts
⭐⭐⭐⭐⭐
“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now! -
Send us a text
Ever feel like you're on the Success Express, chugging along but not getting anywhere fast?
Yeah, we've all been there.
In episode #101 of the Master Your Business Podcast, we're pressing the brakes on that runaway train and talking about the power of patience.
As entrepreneurs, we're always itching to hit those big milestones. Yesterday! Right? But what if I told you slowing down could actually speed up your success? It's true!
Here's what we're discussing in this episode:
(02:53) The Amazon Prime Effect: Why instant gratification is killing your business (and what to do about it).(04:08) 10X is Easier Than 2X: Think bigger, play the long game, and stop stressing about short-term goals. It's a game-changer!(06:05) The Gap and the Gain: Stop beating yourself up about what you haven't achieved. Celebrate those wins, big and small!(08:11) Patience in Sales: Ditch the pushy tactics and build meaningful relationships that turn into loyal clients.(15:47) SMART Goals Are NOT So Smart: Why you need to ditch the deadlines and embrace the journey.(17:43) Celebrate the Small Wins: Seriously, even if it's just getting through the freaking week! Give yourself a pat on the back.(20:02) Who's in Your Corner? Surround yourself with people who lift you up and inspire you to keep going.So, grab a cup of coffee, settle in, and get ready to discover the superpower of patience. It's time to build a business that lasts!
Listen to the full episode now! 🎧
Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
Rate Review & Follow on Apple Podcasts
⭐⭐⭐⭐⭐
“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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