Episodes
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In this episode, we dive into the brand-building journey of Melanie Cruickshank, the founder of da lish cosmetics. Da lish is a cruelty free, ethically sourced and give women who are looking for a clean alternative fabulous options for colour cosmetics. They work with many women who have or had Cancer, skin aliments, poor self confidence and help make them feel their absolute best.
Melanie shares how she transitioned from a career in advertising and marketing to creating a successful clean beauty brand with no prior experience or connections in manufacturing or entrepreneurship. Despite having done everything âbackwardsâ, she ended up with an incredible business and community. Her story is one of perseverance, learning from mistakes, and the power of community in building a brand that resonates deeply with its audience.
Key Takeaways:
Start with a Purposeful Product: Successful brands often begin by addressing a specific, personal problem. Identifying a clear need in the market ensures your product has a strong purpose and resonates with your target audience. How to: Focus on solving a real problem that you or your customers face, which will help establish a strong foundation for your brand. Launch with Strategy and Flexibility: Many entrepreneurs learn the importance of having a well-thought-out marketing plan through trial and error. How to: Develop a detailed marketing strategy before launching, which includes understanding your target audience, setting a realistic budget with a buffer for unexpected costs, and remaining flexible to adapt as you gather data and feedback. Simplify Your Product Offering: A streamlined product line can strengthen your brand and make decision-making easier for consumers. How to: Focus on offering a curated selection of essential products that meet your customers' core needs. Avoid overwhelming them with too many options, and instead, build a brand identity around simplicity and quality. Leverage Social Media Effectively: Social media platforms like TikTok and Instagram are powerful tools for building brand awareness and driving sales, especially when used strategically. How to: Post consistently, aiming for at least three times a day on TikTok over a month to see significant growth. Ensure your content is valuableâwhether itâs educational, entertaining, or informativeârather than just promotional, to engage your audience effectively. Build and Engage a Supportive Community: Connecting with like-minded entrepreneurs and seeking mentorship can be crucial for growth. How to: Join industry-specific groups or networks to share information, resources, and support. Donât hesitate to reach out to others for advice and collaboration opportunities. Building a strong community can provide invaluable insights and foster a sense of belonging that supports your brand's growth.Follow: https://www.instagram.com/dalishcosmetics
Join the FAB Squad newsletter: https://www.dalishcosmetics.com
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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On this episode, Joy McCarthy discusses the evolution of her career from starting Joyous Health, a wellness brand, to co-founding Hello Joyous, a sustainable beauty brand.
Joy McCarthy is a Holistic Nutritionist and founder of JoyousHealth.com, an award-winning blog and co-founder of Hello Joyous, an organic + plant-forward beauty brand with a rock-solid mission: to help people find more joy in the everyday.
She is an author of three bestselling cookbooks: Joyous Health, The Joyous Cookbook and Joyous Detox, a World Gourmand Cookbook Award recipient.
Joy talks about the motivation behind creating truly clean products, the challenges of separating her personal brand from her product line, and how focusing on transparency has set her apart in a heavily greenwashed industry. Joy also shares practical advice for entrepreneurs on managing multiple business channels, the importance of self-care, and her approach to product formulation and certifications.Key Takeaways
Building Trust Through Transparency: Success in the clean beauty space hinges on transparency and genuinely delivering on promises. Avoid common industry pitfalls by ensuring your products are genuinely clean and effective. How to: Be transparent with your ingredients and avoid marketing shortcuts that mislead consumers. The Power of Focus in Brand Building: Separating a product line from a personal brand can lead to significant growth. By creating a distinct brand identity, you can better target your audience and streamline your marketing efforts. How to: Consider when a product line might benefit from its own brand and invest in professional branding and design to make the transition. Navigating Greenwashing: The term âclean beautyâ is often misused. To stand out, ensure your products are not just labeled as clean but truly are, with no hidden harmful ingredients. How to: Educate your consumers on how to identify greenwashing and be transparent about the certifications and standards your products meet. Balancing Retail and Direct-to-Consumer Sales: Both retail and direct-to-consumer channels have their advantages. Retail can help manage inventory and cash flow, while direct sales often offer better margins. How to: Evaluate your business model to decide the right mix of sales channels for your brand. Self-Care as a Business Strategy: Prioritizing your health is essential for sustained entrepreneurial success. When you take care of yourself, you can better manage your business and personal responsibilities. How to: Schedule time for self-care activities like exercise and proper nutrition, and recognize the importance of harmony over balance in work and life.Where to Learn More
Visit Joyous Health: https://www.joyoushealth.com Explore Hello Joyous: https://www.hellojoyous.com Follow on Instagram: https://www.instagram.com/joyoushealth https://www.instagram.com/hellojoyous_/USE CODE MINDFUL10 FOR 10% OFF WWW.HELLOJOYOUS.COM
Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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USE CODE MINDFUL10 FOR 10% OFF WWW.HELLOJOYOUS.COM
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Missing episodes?
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On this episode we sit down with Leanna DaCunha, Founder of Narrative Event Group, to explore how events can be a powerful tool for brand building. With over six years of experience in event production, Leanna has worked with major brands like Activia, Amazon, and CBC Sports, helping them create events that resonate with their audiences and tell compelling brand stories.
Leanna shares actionable insights on how to use events strategically to elevate your brand, regardless of your budget. She emphasizes the importance of intention in event planningâaligning your events with your brandâs core values and goals to create meaningful connections with your audience. Whether youâre planning a small activation or a large-scale production, Leanna offers practical advice on how to make your brand stand out.
Key Takeaways:
Align Events with Brand Values: Successful events start with a clear understanding of your brandâs core values and goals. How to: Define the purpose of your event and ensure it aligns with your brand to create a consistent and impactful experience.
Creative Brand Activations: Even small businesses can create memorable brand activations by collaborating with local partners. How to: Identify local businesses that complement your brand and explore ways to create mutually beneficial events that engage your target audience. Balance Creativity with Logistics: The logistics of an event are just as important as the creative elements. How to: Develop detailed plans, use project management tools, and maintain clear communication with vendors to ensure your event runs smoothly and effectively serves your brandâs objectives.
Maximize Impact on a Budget: You donât need a massive budget to create a successful event. How to: Focus on strategic planning, creative collaboration, and thoughtful execution to maximize your eventâs impact without overspending.
Use Events to Tell Your Brand Story: Every element of your event should contribute to your brandâs narrative. How to: From venue selection to decor, make sure all aspects of your event reinforce the story you want to tell and leave a lasting impression on your audience.https://narrativeeventgroup.com/
https://www.instagram.com/narrativeeventgroup
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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On this episode, we sit down with Emma Tessler, the Founder and CEO of Ninety Five Media, who reveals the challenges she faced, from client acquisition to team building, and offers invaluable insights into the strategies she employed to scale her business in the ever-evolving marketing landscape.
Key Takeaways:
Embrace Adaptability: Emmaâs journey highlights the importance of being adaptable in business. Her shift from interior design to marketing and the subsequent success of Ninety Five Media during the pandemic demonstrate how embracing change can lead to significant growth. How to: Stay open to unexpected opportunities and pivot when necessary to align with evolving market demands.
Effective Cold Pitching: Instead of immediate pitches, initiate genuine conversations and building relationships with potential clients. How to: Use methods like in-person networking and Instagram DMs to start dialogues, actively listen to prospects, and tailor your pitches to address their specific needs.
Build Authority on Social Media: Establishing your brandâs authority requires authentic engagement rather than automation. How to: Highlight what makes your brand unique, share relatable stories, and use platforms like TikTok Shop, Pinterest, and LinkedIn strategically to attract the right audience.
The Power of Team Building: Scaling a business is not a solo journey. Emma discusses how building a dedicated team was crucial to Ninety Five Mediaâs growth. How to: Involve your team in business development efforts and delegate responsibilities to ensure sustainable growth.
Create Long-Form Content for Deeper Engagement: Learn more about the value of long-form content, like podcasts, for creating meaningful connections with your audience. How to: Use podcasts and other long-form content to dive deep into topics, offering your audience comprehensive insights that go beyond quick social media posts.https://ninetyfivemedia.co/
https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196
https://www.instagram.com/ninety.five.media/
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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On this episode, Brandon and Jon from Live City Media join us to discuss their evolution from a video and sound recording combo for live bands to a versatile video production company serving various industries. They share their insights on storytelling, video production, and how AI is shaping their business. The conversation covers their creative process, the importance of preparation, and advice for entrepreneurs on leveraging video for brand growth.
Key Takeaways
Storytelling in Business: Storytelling through video helps businesses introduce themselves to a broader audience and humanizes the company by showcasing the people behind it. How to: Use interviews and behind-the-scenes content to reveal the human side of your business.
Importance of Preparation: Being well-prepared for meetings and projects sets you apart and makes a significant impact on client relationships and project outcomes. How to: Spend a few minutes researching your clients before meetings to understand their needs and tailor your approach accordingly.
Effective Use of AI: AI can significantly reduce pre-production time and improve efficiency, from generating scripts to auto-captioning. How to: Utilize AI tools to handle repetitive tasks and enhance your creative process, allowing more focus on strategic elements.
Handling Multiple Industries: Flexibility and good listening skills are crucial when working with clients from various industries. How to: Ask relevant questions and gather detailed information from clients to understand their specific needs and industry language.
Balancing Creativity and Structure: While planning and storyboarding are essential, leaving room for improvisation during production can lead to better results. How to: Aim for 75% adherence to your storyboard while allowing for 25% flexibility to adapt to real-time inspirations and constraints.https://www.instagram.com/livecitymedia
https://www.linkedin.com/company/livecitymedia/
https://www.livecity.media/
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Join us as we chat with Alexa Suguitan, the founder of Lex and Co Marketing; a digital marketing agency that specializes in content creation and overall digital strategy. Alexa discusses her transition from a demanding corporate career to starting her own agency, emphasizing the importance of authenticity in branding. She shares practical insights on how entrepreneurs can effectively use testimonials to build trust and credibility. The conversation also touches on the significance of balancing trend participation with genuine content and how to navigate self-doubt in marketing.
Key Takeaways:
Embracing Authenticity: Authenticity is crucial for building a strong brand. Being true to yourself and your business values resonates more with your audience than merely following trends. How to: Focus on your unique qualities and ensure your brand message reflects your true identity. Leveraging Testimonials: Testimonials are powerful tools for building credibility and trust. They highlight what sets your business apart from competitors. How to: Use both written and video testimonials to showcase real client experiences and the unique value you provide. Creating Evergreen Content: While trends can boost visibility, evergreen content that tells your business story and values will have a lasting impact. How to: Balance trendy posts with consistent, informative content that represents your brand's mission and vision. Mindset and Self-Work: Overcoming self-doubt and finding your authentic voice in marketing requires continuous self-work and mindset improvement. How to: Challenge negative thoughts and dig deep into the reasons behind your hesitations. Focus on self-growth and authenticity. Navigating Business Challenges: Building a business is rewarding but also comes with challenges. Persistence and adaptability are key to overcoming obstacles and achieving long-term success. How to: Embrace the ups and downs, seek support when needed, and continuously refine your approach based on feedback and experiences.http://lexandco.ca
http://instagram.com/lexandcomarketing/
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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On this episode, Alyssa talks with Cass D'Alessandro, the founder of Loving Life with Cass, a brand dedicated to inspiring people to live lives they truly enjoy. Cass shares her journey from a decade-long career in a different field to building her brand and becoming a freelance marketer. She discusses the importance of following one's passion, the process of creating her unique journals, and offers advice for entrepreneurs on gaining clarity and setting goals.
Key Takeaways:
Following Your Passion: Transitioning from a stable career to a passion-driven business requires courage and a deep understanding of what truly makes you happy. How to: Reflect on what brings you joy and find ways to incorporate it into your business. The Power of Journaling: Journaling can be a therapeutic tool that helps entrepreneurs gain clarity, set intentions, and reflect on their progress. How to: Start with guided journals that provide prompts to ease into the habit. Balancing Business and Passion: Cass realized she loved traveling but not working while traveling, which led her to pivot her business focus. How to: Identify aspects of your business that align with your personal values and make necessary adjustments to avoid burnout. Self-Taught Skills and Entrepreneurship: Gaining skills through self-taught methods and practical experience can be just as valuable, if not more, than formal education. How to: Embrace continuous learning and leverage your unique experiences to build your business. Conducting Life and Business Audits: Regularly assessing different areas of your life and business helps identify what you love and what you dislike. How to: Create a detailed pros and cons list to understand your current state and make informed decisions about future changes.Website: https://lovinglifewithcass.com/
Instagram: https://www.instagram.com/cassrose/ Amazon Journals & More: https://linktr.ee/cassrose---
Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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On this episode, Amanda Mariani shares her remarkable journey of opening a Stagecoach Performing Arts franchise in Westmount NDG amidst the challenges of the COVID-19 pandemic. Amanda discusses her transition from teaching to entrepreneurship, the unique aspects of Stagecoach, and the growth and achievements that led her to win the prestigious International Franchisee of the Year award. Her story is filled with inspiring insights on leadership, overcoming self-doubt, and the importance of being present in every win.
Key Takeaways
Adapting to Unforeseen Challenges: Flexibility and adaptability are crucial when starting a business, especially during unpredictable times like a pandemic. How to: Embrace change, pivot your strategies, and maintain a resilient mindset. Creating a Comprehensive Offering: Providing a unique, all-encompassing service can set your business apart from competitors. How to: Identify gaps in the market and develop a holistic solution that addresses those needs. Leveraging Support Systems: Seeking mentorship and guidance from experienced individuals is essential for navigating the entrepreneurial journey. How to: Build a network of mentors and advisors who can provide valuable insights and support. Building Confidence: Overcoming self-doubt and building confidence is a continuous process that can significantly impact your business growth. How to: Set small, achievable goals, celebrate your successes, and learn from your failures. Celebrating Small Wins: Recognizing and celebrating every achievement, no matter how small, helps maintain motivation and progress. How to: Create a habit of acknowledging your accomplishments regularly to stay motivated.Where to Learn More
Website: https://www.stagecoachschools.ca/westmountndg Facebook: https://www.facebook.com/StagecoachWestmountNDG/ Instagram: https://www.instagram.com/stagecoach_westmount_ndg---
Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Nicole Raudonis, the founder of Pursue Leisure transformed a personal passion into a thriving business. Her journey began with a college blog centred on healthy living, which quickly gained traction on social media, inspiring her to transition from promoting other brands to creating her own.
Nicole dives into self-awareness in businessâknowing your strengths and weaknessesâand the importance of outsourcing tasks to keep growing. Hands-on experience and leveraging freelancers can help scale your operations effectively. We also discuss the importance of understanding and targeting your ideal customer, by segmenting your market and being as specific in your messaging as possible.
On this episode we talk about:
- Transitioning from Personal Brand to Entrepreneur
- Why Having a Diverse Skillsets in Business is Key
- Where to Find Business Resources Online and Where to Outsource
- Identifying Your Ideal Customer and Segmenting Audiences
- Tips to Building a Unique Brand Identity
https://pursueleisure.com
@pursueleisure (on IG and TikTok)
@nicoleraudonis (on IG and TikTok)
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Unlock the secrets to mastering paid media strategies with Ashleigh Kuniski, CEO and Co-Founder of Mira Media Agency. Discover how to harness both traditional and digital media channels to your advantage, and learn why patience is key when optimizing paid ads and that your customer journey is seamless before and after the click.
Explore the dynamics of demand generation and demand capture with real-world examples from giants like Coke and Pepsi. Understand why paid media is indispensable in today's social media landscape and get tips on creating landing pages that convert.
Shift your perspective on B2B marketing by treating it with a B2C mindset. Ashley emphasizes the power of creative and engaging content to capture the attention of business clients.
On this episode we talk about:
- Optimizing Landing Pages for Ads
- How to Improve Ads by Diving Deep Into Customer Profiles
- What It Means to Define Your Target Audience or Ideal Customer
- Common Paid Media Mistakes and How to Fix Them
- Effective Paid Media Strategies for Better Conversion
- B2B vs B2C Strategies and How Theyâre The Same
https://www.instagram.com/miramediaagency
https://www.linkedin.com/in/ashleighkuniski/
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Ana Pautassi shares how she went from documenting her travel experiences in "Dreaming Big in my 20s" to creating her business Dreaming Big Lifestyle.
As a business coach and marketing strategist, Ana helps small business owners and entrepreneurs start and grow their businesses to achieve financial stability and time freedom through marketing strategies, business strategies and mindset work.
Finding true happiness often means overcoming internal resistance. We dive into how self-reflection and personal growth transformed Anaâs life and share the steps that brought clarity and alignment to her actions and beliefs.
We also cover critical elements of mindset and strategy for entrepreneurs. From redefining failure as a learning opportunity to setting clear measurements for success, we explore how to avoid constant comparison and self-doubt.
On this episode we talk about:
- Overcoming Resistance in Pursuing Success Through Self-Discovery
- Building Your Own Dream
- How to Embark on a Mindset Journey Towards Financial Stability
- How to Make Value-Driven Decisions as an Entrepreneur
- How to Cultivate a Success Mindset as an Entrepreneur
- Practical Advice for Building Your Business
https://www.instagram.com/dreamingbiglifestyle/
https://www.youtube.com/channel/UCtQJZ2B1CmruHe7d56TSiKw
https://www.dreamingbiglifestyle.com/
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social, as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience's needs and the ever-changing landscape of social media marketing.
As we progress, we shift our focus to the undeniable impact of social media on sales. Understand how engagement metrics like post saves and shares can reveal the true value of your content and indicate brand awareness. We explore the art of content creation and brand storytelling, emphasizing the significance of sharing a brand's narrative to forge stronger customer connections and drive sales.
If youâre an entrepreneur or managing a brand and have been thinking about building a social media strategy, this episodes for you. Weâll walk you through some of the core questions you should be asking yourself when building a social media strategy and provide you with some tips for whenever youâre feeling unsure or stuck about your next social media move.
On this episode we talk about:
-Why a social media strategy is important
-How to define your target audience
-How to set social media specific goals
-How to decipher which social platforms are best for your brand
-The key to social media posting schedules
-Creating content that resonates with your audience
-How to optimize your social pages
https://www.cleosocial.com/
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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This week's episode features a candid discussion with Sophie Collins, co-founder of One Wednesday. Listen in as we unwrap the evolution of her brand; a female-founded company that creates high quality yet attainable products to elevate your everyday life. With features in Goop, Elle, and The Globe and Mail and endorsed by Jillian Harrisâ â'The Jilly Boxâ, Sophie has put in the hard work to build a mindful business that suites her life, and not the other way around.
Sophie shares how adaptability and a mindful approach to entrepreneurship have been pivotal in aligning her business ambitions with personal values, ensuring that her life isn't overshadowed by her business endeavours.
Discover the crucial role that systems, team building, and mental fortitude play in scaling a business without compromising your well-being. We discuss how maintaining perspective, prioritizing health and family, and the art of strategic trade-offs can lead to a more fulfilling entrepreneurial path. Hear how personal well-being isn't just a luxury, but a necessity that reflects in the success of your professional ventures.
I share my personal experiences and strategies in networking and sales, emphasizing the significance of genuine connections and persistent outreach. We also examine the challenges that come with running a business, such as navigating external events and the constant demand for problem-solving.
On this episode we talk about:
- Being a Mom and Business Owner, Balancing Work and Family Life
- Creating a business to suit your life (not the other way around)
- The Importance of Prioritizing Rest for Inspiration
- Building Brands Through Collaborations
- Pushing Through Failures as a Path to Success
https://www.instagram.com/one_wednesday_shop
https://www.onewednesdayshop.com
https://www.instagram.com/sophieccollins
https://www.sophiecollins.com/
https://whatimlovinglately.substack.com/
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Listen in as I break down the five common pitfalls of social media management that could be hindering your digital success. I share essential tips to enhance your online presence, whether you're building a personal brand or spearheading a company's social media. Discover the art of balancing content types, setting clear goals, and engaging with your audience to create a two-way conversation that can propel your social media efforts to new heights.
I also tackle the importance of content optimization and the consequences of neglecting social media analytics. By focusing on value-driven content, you can captivate your audience and maintain their interest without bombarding them with sales pitches. Tune in to learn how to refine your strategy and achieve a more effective and engaging online presence.
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process.
These co-founders share candidly about their brand development journey thus far, from product development, manufacturing issues and their pre-launch marketing efforts. They remind us that a brand is not just built on first impressions but grows through genuine connections and learning from the market's feedback.
We also delve into the personal side of entrepreneurship, discussing the delicate dance of work-life balance, especially for women entrepreneurs managing motherhood alongside business ambitions. The founders highlight the significance of a strong support system and share their experiences with the hurdles that come with securing funding and networking.
The team at Coldpow is giving you 10% off your first purchase using code MINDFUL10. Visit coldpow.com today.
On this episode we talk about:
-How Coldpow Came to Be
-Navigating Manufacturing for a Product
-How to Find a Manufacturer
-The 4 Year Journey on Product Development
-The Quality Assurance Process in Product Development
-Building a Brand and Constantly Re-Branding
-The Importance of Honest Feedback in Business Growth
-Pitching Your Business in Front of Investors
-Evolving Branding Strategies for Product Launch
-Overcoming Challenges in the Startup Journey
-Navigating Work-Life Balance and Entrepreneurship
https://www.coldpow.com/
https://www.instagram.com/coldpowjuice
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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On this episode we are joined by Taryn Watts, Founder of The Mind Rebel Academy, and winner of Faces Magazineâs Top Life Coach Award.
Together, we peel back the layers of intuition, revealing the delicate balance between gut instincts and the deeper wisdom that fuels value-driven decisions. We tackle the emotional rollercoaster that entrepreneurs face and offered alternatives to the high-pressure sales tactics that often muffle our inner guidance.
Thereâs an art to marrying your company's goals with the sacred "why" behind them, an art that can revolutionize both your business and your personal satisfaction. The discussion with Taryn shed light on the profound shifts that happen when we align our actions with our core values.
Leadership is an inward journey as much as it is a guiding force for a team or a company. We explore the personal evolution that comes hand-in-hand with entrepreneurship, the kind that demands self-awareness and authenticity.
On this episode we talk about:
-What is Soul-Led Business Leadership All About?
-Inner Alignment Makes for Better Decision-Making
-Uncovering Your Deepest Yearnings to Uncover Your True Goals and Dreams
-How to Discover your âWHYâ in Your Entrepreneurial Journey
-Balancing Self-Care and Business Growth
-Creating Vision Through Self-Coaching
-The Qualities Required for Effective Leadership
-The Power of Self-Centeredness and Why Being Self-Centred is a Good Thing
LEARN MORE ABOUT TARYN WATTS
Freebie: https://www.themindrebel.com/5-days-of-coach-skills-training
Website: https://www.themindrebel.com
Instagram: https://www.instagram.com/the_mind_rebel_academy/
Facebook: https://www.facebook.com/the.mind.rebel.academy
LinkedIn: https://www.linkedin.com/company/the-mind-rebel-academy/---
Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Barbora Samieian has successfully co-founded multiple companies, including Field & Social, and Sundays Furniture - one of the leading Canadian furniture brands. Being featured in Forbes, Architectural Digest & National Post, this is just the beginning for her brands.
Tune in to uncover the beauty and challenges of starting a business from scratch.
Barbora opened an innovative salad shop called Field & Social in her hometown of Vancouver, and within three years, the business grew from one to four locations. Her candid reflections on the importance of playing to your strengths and learning to pivot through the initial hurdles of hospitality are both educational and uplifting for any aspiring entrepreneur.
Barbara also dives into the behind the scenes of Sundays Furniture brand development. Barbara discusses the transition from the digital sphere to the tangible world of showrooms, underscoring the paramount role of customer relationships and firsthand experiences in the luxury market.
Her insights into brand-building, from local collaborations to customer feedback integration, offer a masterclass in crafting a resonant and trusted business identity.
The heart of our conversation lies in the intricate relationship between entrepreneurship and family, a theme many can relate to, yet few speak of with such honesty.
On this episode we talk about:
- Growing Two Businesses While Growing a Family
- How to Build a Community Within the Community, in the Furniture Business
- Balancing Entrepreneurship and Parenthood
- The Importance of Physical Showrooms and Spaces to Help with Sales
- Manufacturing Costs and Material Sourcing in Europe and Asia
- Navigating Imposter Syndrome in Entrepreneurship
https://www.sundays-company.com
https://www.instagram.com/sundaysfurniture
--
Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
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This week Iâm chatting with the co-founders of Good Juju, Lisa Karandat and Alexa Monahan.
Good Juju is a luxury zero-waste brand selling high performance, all-natural, plastic-free home & body care products that are good for you, and good for the planet, too.
Not only are their products formulated with pure, clean, organic ingredients, they are also packaged & shipped in plastic-free, biodegradable & sustainably-sourced materials.
On this episode we get into the specifics of Good Jujuâs brand creation and deep dive into the product development process. From the rigorous product testing and quality assurance process, to their decision to invest heavily in marketing and PR from the very beginning. We uncover the impact these strategies had on skyrocketing Good Juju to early success.
Good Juju has hundreds of 5 star reviews, has been editors pick in Vogue, InStyle, Marie Claire and Cosmopolitan, been named a 'Brand that Matters' by Fast Company and Lisa and Alexa received the "Ones to Watch" award from the RBC Women of Influence.
We know entrepreneurship isnât all rainbows and butterflies so Lisa and Alexa also uncover how they faced challenges head on, like skyrocketing shipping rates, ingredient shortages, manufacturing shut downs and insane interest rates, but with their biggest strength being their ability to pivot, they still managed to build a memorable and ever growing brand.
On this episode we talk about:
-The Branding Process and Product Development of Good Juju
-Why Investing in PR and Marketing Early On is a Game Changer
-How to Go About Product Testing, Quality Assurance and Guarantees
-The Challenges of Standing Out in Market
-Entrepreneurial Lessons in Sustainability
-Struggles Launching During a Pandemic
-Sustainability Doesnât Mean Compromise in Quality or Performance
-The Plastic Pollution Epidemic
-Embracing Imperfect Zero Waste Lifestyle
*Visit â hellogoodjuju.comâ to get 15% off your first purchase with code mindful15
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Today, we're joined by an extraordinary talent, Kim Gingras, who danced her way from Montreal's cobblestone streets to the glimmering stages of Los Angeles.
Kimâs story is one of sheer determination: from taking her first dance steps later than most due to financial constraints to courageously dropping out of university to chase her dreams, culminating in a career-defining moment on 'So You Think You Can Dance Canada.' Her narrative is a testament to the power of hard work, as we explore her evolution into a multi-faceted force within the dance world, encompassing choreography, public speaking, education, and television.
Kim has worked with artists including: Beyoncé, Jennifer Lopez, Justin Timberlake, Ariana Grande, Dua Lipa, Madonna, Niki Minaj, Nick Jonas and XTina Aguilera.
Sheâs performed on some of the world's most prestigious stages such as: The Super Bowl Halftime Show, The Grammys, The MTV Movie Awards, The Voice, Ellen DeGeneres, American Idol, Dancing With The Stars, X- Factor, and Coachella.
Kim has been featured in news outlets like: Elle Canada, ET Canada, La Presse and many more.
We illuminate the value of cultivating genuine relationships with industry powerhouses, the significance of reputation, and the essentials of professionalismâwhether youâre a performer or a business owner. Kimâs newest project is an online mentorship program that distills her 20 years of experience into actionable wisdom for dancers.
This episode is a tribute to resilience, adaptability, and the strength found in self-love, offering encouragement and guidance to anyone with the courage to follow their dreams.
On this episode we talk about:
-Navigating the Dance Industry from Montreal to Los Angeles
-Supporting Dreams Through Giving Back
-Building Your Personal Brand Through Networking
-Building Relationships in the Entertainment Industry
-Building a Successful Freelance Career
-Embracing Entrepreneurship and Uncertainty
-Artist Budgeting and Retirement Challenges
-Negotiating Contracts and Career Transitions
-Self-Love, Support and Belief in Pursuing Dreams
https://www.kimgingras.com
https://www.instagram.com/kimgingras
https://www.instagram.com/kimgingrasdance/
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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Diana Eskander, Expert Love Coach and Founder of The School of Loveâą, shares her journey from being a hands-on coach to becoming a successful entrepreneur. Diana reveals her unique rebranding process and how intentional branding, coupled with creativity, has carved out a niche in the online space, along with the hiccups, the breakthroughs, and the unexpected benefits of letting go and trusting her team. This episode is all about growth â personal, professional, and entrepreneurial. It's a dose of inspiration, practical advice, and insightful lessons.
Diana has helped thousands of women around the world meet their matches and access deeper layers of love in their existing relationships. Sheâs been named Top 2 Love Coach by Yahoo, selected as a TEDx speaker and featured on Global TV and CBC, making her the reference for women who crave a different approach to love - one that gets them out of their heads, and into their hearts.
On this episode we talk about:
- Establishing a Personal Brand in Education
- Transitioning to a Team-Based Approach from a Solo Business
- Recognizing Influencers in Business
- The Importance of Delegating Tasks
- Challenges in Building a Team
- Managing Brand Messaging and Voice
- Flowing in and Out of Inspiration and Mindfulness
- Powerful Well-Being for Entrepreneurial Success
https://dianaeskander.com/
https://www.instagram.com/dianaeskander_/Facebook: https://www.facebook.com/groups/fearlesslovewithdiana
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Make sure to subscribe and tune in weekly for new episodes, and follow â â â @themindfulpreneurpodcastâ â â on Instagram.
This podcast is brought to you by â â â Nomad Cre8tiveâ â â ; your full-service creative agency for all things marketing, branding and social media.
Visit â The Mindfulprener Amazon Storefrontâ for recommendations on all things business, personal development and health. Pick out some of Alyssaâs favourite books, wellness products, travel accessories and office supplies.
https://nomadcre8tive.com/
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
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