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Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated.
Change management, resource management: how you ready the organization to take in whatever capabilities you're building Data and measurement: ensuring marketers get access to the data in a timely manner Accountability: ensuring overlapping roles act efficiently and expediently both with data and technology Enacting a learning agenda: Genentech's approach to ensuring everyone - at an enterprise level - understands the same language, terminology and definitions In-housing of media vs. moving therapeutic area level of engagement to an enterprise level of engagement
This podcast will share insights and experiences from Ozgun Demir, Head of Digital Marketing at Genentech on: -
Toxic Portraits:
Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state often overlooked. This entirely different approach to creating urgency to treat uncontrolled gout focuses on the toxic source of the disease: uric acid. Horizon's objective: Educate healthcare providers by demonstrating the toxic effects of uric acid to potentially change treatment behavior and show them the disease like never before. - Augmented Reality / Experiential Booth at the National Kidney Foundation Event:
Nephrologists treat patients with chronic kidney disease, but a lot of their patients also have gout. If left untreated, gout threatens many organs and systems, including the heart and the kidney. Horizon needed to stand out among all the exhibitors at the National Kidney Foundation conference to make them take gout seriously, to show doctors the systemic effects of uric acid buildup. The objective: create a booth that would be impossible to ignore, in order to show healthcare providers, the truth—that gout could be almost anywhere. _ View this podcast to understand 'the how' and the pull through, where the success was built on. -
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Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this podcast, William Grambley, CEO of AllazoHealth, explains how pharma marketers can reach their omni-channel engagement objectives with artificial intelligence (AI), anticipate patient intent, and drive next-best-action at the individual level. With AI, pharma marketers can finally truly personalize campaigns, increase therapy initiation and medication adherence, and deliver marketing operations efficiency at scale.
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Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into marketer's next steps after Google phases out 3rd party cookies in 2023.
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Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights on making modular content work and why pharma is the perfect candidate for it.
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Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally, and the many things that need to be considered when curating your global market.
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Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy.
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Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest, Darshan Kulkarni, Attorney of Law at the Kulkarni Law Firm which advises life science companies and their advisors including marketing and PR agencies with compliance issues, promotional review, audits and training. He is also a Pharmacist, Book Author and Professor, and host of the world famous Darshantalks podcast which focuses on emerging life science issues. He is joined by the incomparable Jennifer Ginest, Digital Marketing Manager at the Pharma Marketing Network. Find out what law and regulation changes could impact your brand now and in the future.
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Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy at Happify Health and Jennifer Ginest, Digital Marketing Manager of PMN discuss the current role of Digital Therapeutics in Healthcare and were it is headed.
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In this podcast interview, R.J. Lewis talks with David Hunt, the CEO of the independent agency, The Considered, about how they are breaking the rules in pharma advertising.
David discusses and answers questions around:
How The Considered is different. What launched the conception of the agency? What rules is The Considered breaking? The new working normal and how The Considered is leveraging it for successful outcomes for their clients and their audiences. -
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. The discussion between host, Darshan Kulkarni, Head of Growth at Gentem Health, Omar Khateeb, and Director of DTC & HCP Marketing at Bausch Health, Keith Peiper discusses the importance of tracking patients and their journeys, educating patients, and building patient trust. Check out DarshanTalks for more of his insightful podcasts.
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In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising.
Tom discusses and answers questions around:
His experience is doing marketing for pharma brands The role AI may have in taking away human marketing jobs (and which ones are most at risk) How pharma brands can get started in using AI for their marketing Who outside of pharma is using AI well, who should we look to for inspiration? What, if any, role will there be for the human input in an AI creative driven world of the future?Visit Automated Creative
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Undeniability is the art of crafting something so unique that it can only be attributed to your brand. It is so desired that your consumers are magnetically drawn to it. It is so fulfilling that they can't help but come back for more.
In this episode Stephanie bring her years of consumer package goods (CPG) experienced to our audience and addresses key questions in every marketer's mind today such as:
What does it mean to be consumer-centric in marketing communications?
What are some of the core elements of what makes for a good Brand Partnership?
What advice do you have for Brands that are focused on launching a brand in the age of COVID-19?
How is the role of Sales and role of Marketing evolving?
How should we think about technology and new marketing tactics?
and my favorite, how should marketers think in terms of measurement and KPIs?
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Robin Farmanfarmaian is a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. In this podcast, Robin discusses her digital health investments and books she's written as well as takes a deep dive into the "thought leader formula".
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Search engine optimization is difficult in any industry. In pharma and healthcare it can be particularly challenging. In this episode, the CEO of Logic Inbound, Vlad Mkrtumyan joins us to discuss the nuts and bolts of search engine marketing for physicians offices and healthcare clients.
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The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not everyone is fully versed in its content and the implications of its policies.
Holly Henry and Kamran Shah from Klick Health joined the Pharma Marketing Podcast to kick off the new year and offer their perspectives on CCPA, what compliance with CCPA entails, what the intent of the law is, and how it impacts pharma marketers. CCPA is forcing pharma and healthcare marketers to get back to marketing fundamentals to create stronger relationships with brands.
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In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry.
Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in healthcare and pharma marketing (Mark) and provider services (Bob). Bob and Mark have coupled their skills and expertise to create a four-point process and model to effectively educate and inform patients across therapeutic categories and motivate them to see their doctors or participate in clinical trials, detailed in their book, Patient Activation, available in paperback or Kindle on Amazon, and at Barnes & Noble.
For pharma or healthcare marketers, if you are involved with or interested in clinical trial recruitment, or trying to reach patients who are looking to connect with new treatment options, this is a must listen.
This episode of the Pharma Marketing Podcast is sponsored by 83Bar. For more information about Patient Activation or any of the other topics discussed in this episode, please visit http://83bar.com/ -
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional review teams? from his podcast series, Darshan Talks.
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