Episodes
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How do you make sure your show evolves along with your listener?
As an independent podcast creator, chances are you wear a lot of hats. Youâre the host, of course, as well as the producer, the audio editor, the marketer, the designer⊠When youâre so focused on doing all the things for your show, it can be easy to forget that your podcast isnât about you at all. Itâs about your listener.Being a podcaster means youâre responsible not just for putting out a show you think your ideal listener will connect with, but for diving deep into your current listener and making sure that your episodes evolve alongside them. In the last episode before the summer break, Mary takes you through the many steps she follows when she conducts a podcast audit, so that your show can evolve to serve your audience better.
Take these pro tips on a test drive to guide the evolution of your podcast:
How to learn more about your current and ideal listener Why defining success is directly linked to podcast growth How to evaluate your show, inside and outLinks worth mentioning from the episode:
Take Maryâs listener survey and be entered to win a deck of her Voice Connection Cards and a 30-minute strategy session - https://forms.gle/GrCcLd4GXybGmfvb8 Schedule a complimentary strategy session - https://www.organizedsound.ca/contact/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Get the full transcript of the episode at http://www.visiblevoicepodcast.com Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter To learn more or work with Mary, check out https://www.organizedsound.ca Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductionsShow Credits:
Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Productions Podcast cover art by Emily Johnston of Artio Design Co. Show notes written by Shannon Kirk of Right Words Studio Post-production support by Kristalee Forre of Forre You VATranscript:
[MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL âLETâS GOâ BEGINS]
MARY: In podcasting, creating your show can feel so much about that overwhelm because of what the host does. Many shows are a one person show. So not only are you the host, but also the audio editor, the writer, the producer, showrunner, marketer, executive assistant, and the list really does just go on and on. But remember, your podcast is actually about your listener, not you.
Without your listeners, your podcast is basically a fancy place to leave yourself some voice notes. If that's what you're looking for, great. I mean, hit stop on this episode and move on. But if you want to grow alongside your podcast, you need to learn more about your listeners so that you can evolve along with them. So today we're getting into auditing your own podcast so that you can grow and learn from it.
This is episode 82 of The Podcasters Guide to a Visible Voice.
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Thanks for joining me today on this episode. And, yeah, it's about auditing your podcast.
[INTRO MUSIC ENDS]
And part of that process is learning about your listeners. So, before we get started into the meat of the episode, I want to learn from you. I'd love to hear what your feedback is. And really, that is the main theme of the episode. So, knowing your show and auditing your podcast comes down to knowing your listeners.
I'm doing a listener survey to learn more about you. This way, I can create more episodes with you in mind. What do you want to hear more of? What can I improve on? What do you actually not like to hear? You know, all the good stuff, all the feedback. And as a thank you for taking your time to share your thoughts. The survey is anonymous, but if you provide me your contact information, you'll be submitted to one entry to win a deck of my Voice Connection Cards. They'll give you a boost of compassion before you hit that record button. It's kind of like a little affirmation card deck for you.
Plus, I'll also throw in a 30-minute strategy session to talk to me about voice or podcasting and everything in between. So that's for you to choose. Kind of like a choose your own adventure session. You bring your questions and fire them at me, and I'll help support you on your voice and podcasting journey. So head on over to visiblevoicepodcast.com/offers, and on that page will be a link to the survey.
So, like I said, as part of the theme of this episode, you can also go through my listener survey. And yeah, use it for yourself, too. Why not? Go through the survey, fill it all out. But then you can use those questions as a template for your own listener survey, if you want. It's okay. You can steal my ideas, because point number one here, this whole episode, is to know your audience, your ideal listener. So let's get into that.
[MUSIC IN]
Your ideal listener can change over time as your podcast evolves. I have a client who does a yearly survey, and I was like, that is amazing. Go you. Of course, she's got a team behind her, too, so she has that support. So for myself, as essentially one person show creating my podcast, I thought to put one out for years. And so I finally made the time to do that. And I truly believe it will help you understand your listeners and to help you grow your show.Because I may have an idea of who my ideal listener is. That's a foundation that I take all of my clients on, is to create that ideal listener avatar, essentially. But it doesn't exactly mean that is who my current listener is. It's always good to check in and see how your listeners are evolving along with your show. You know, do you want to grow alongside them, or are you sticking with your ideal listener and gaining new listeners all the time to align with that creation? At some point, it'll be good for you to gather listener insights so that you can, A, validate what you're doing and give yourself a good pat on the back, and B, know what you can tweak so that you can serve those listeners and not abandon them. Through a survey you can also generate ideas for episodes because it's what they want, it's the challenges that they're working through. So how can you create an episode that is for your current listener in mind? Because remember, your show is not about you. It is about your listeners. What do they want and how do you want them to feel?
[MUSIC ENDS]
So point 2 here is, knowing your goal and what success looks like to you as well. There is one question I ask everyone, whether I work with them as a client or they are a guest on my show. So, if you've been listening to my show for a while and you've been following along, this is a question that comes up quite a bit.
What does success look like to you? Because knowing what you want out of your podcast will drive what you do with your podcast. Is your goal just to have a hobby, passion-based project podcast? Or is it used as a platform for creating a marketing space for your business or having listeners be aware of your brand?
A podcast is a great way to do that. It's an extension of who you are and your brand. Knowing these things will drive your show with part of that foundational work, you'll know exactly what little tweaks you want to make to be one step closer to that success that you're hoping for.
Now, success can also evolve over time. We are human, so we grow, and so will your podcast. What success looks like for you today may not be what you started out with or what will be success for you in the future. And, yeah, we can't predict the future, but we can make a plan for it. So let's do that.
[MUSIC IN]
Some powerful questions that I posed for one of my clients recently was around her solo episodes. Now, not just for this client, but a few of my clients actually say solos are really a big, heavy lift for a weekly show. Or you know what? Even a bi-weekly show, myself included sometimes. It seems easier to come up with the guests, make the invite, then ask those questions than to come up with the content yourself. Organize your thoughts and ideas, create your episode, record the whole thing. Right? Like, there's so, so much more going on to create that solo episode.
And sometimes, because of that heavy lift, one would then lead to think, let's not do these anymore, and create more flow in the recording and publishing process. We can get more out if I don't have the stumbling block of my solo episodes. But my question is, what if you can create flow with your solos so that they are working for you and nothing against you? Because sometimes week after week of recording and publishing can get you out of the mindset of your podcast. And again, back to that, what does that success look like for you?Think about, why did you start the podcast in the beginning? What were some of those fundamental things that drew you to wanting to create solo episodes.
For this particular client, I think they lost sight about the reason behind the solos and how they wanted to structure them. Not only the structure of the episode itself, but also the structure of how they're used in the entire ecosystem of the show. She really wants to be a thought leader in her space, so you can't be a thought leader without imparting your opinion. And your opinion is really crucial in those solo episodes because it's just you in a conversational piece. The guest is doing all the talking. They're the expert. So you're not really showcasing your thought leadership when it's a fully interview style podcast.
So when reviewing reasons for why we created this structure or format with the solo episodes, there will be a clear direction on what that episode is supposed to do for you and for your listeners.
What are you aligning with your offer for this solo episode? What is the theme that you are working on with this particular episode, and does it align with the surrounding episodes before and after it? Are there ties to each episode for repetition? Because audio retention can only work with that repetition.
Things have to be repeated over and over again. Repetition is key, and if you feel like you're talking too much about it, you're not.
This is something that was drilled into me in radio as well. Because in radio, we may be talking about something constantly because people are coming in and out listening to the radio, and it is a similar thing in podcasting. You may feel like you're talking about it too much because maybe you're recording all your episodes back to back or within a very short time frame from one episode to the next. But know that your listeners will get these touch points over the course of several weeks, or a month, or longer, depending on how often you publish episodes.
So even if they are a raving fan and they are listening to you every single week, and you publish an episode every single week, that's only once or twice in an episode that you're going to mention this, which is only once or twice in a week that they are going to hear this messaging. So, repetition means you're actually not talking about it too much.
So when you go back to these foundational questions, you can then realize, okay, like for this particular client, are solo episodes really working out? And if you want to continue with them, how are we going to integrate it into the workflow of what you're doing with the entire podcasting ecosystem?
[MUSIC ENDS]
Now that we have the foundations laid out, let's also get into the details of a podcast audit. These are more questions that I would always go through when auditing a podcast.
First thing I'll look for is your title. Does your title still reflect your theme and mission for your show? Most of the time people are going to say yes, but if not, do you need to do a whole rebrand, including your artwork, your music, your show description? All of it? But yes, most of the time the title is still great and includes your main keywords of your theme. Then yay. Okay, let's move on.
[MUSIC IN]
Next is your artwork, or also known as your cover art. This is what everyone sees when they are listening to your podcast before they click play. It's almost like judging a book by its cover for new listeners, it's your cover art, your book cover, but it is also for existing listeners, for your fans.
Is it recognizable? If I scanned my podcast listening app with all the podcasts I follow, does your artwork stand out? At the very least, does it stand out in your category of choice? And at the very, very least, does it look good on a small scale?
That's my main question. Because no matter if you're a new listener or a raving fan coming back all the time, the title of your podcast needs to stand out. If you have a photo of you in your podcast artwork, great, that's totally fine. But not everybody is going to recognize your face.
So it all comes down to the title, especially when it comes to word of mouth, when people are like, oh, I listened to this podcast. It's called, you know, XYZ. Can you read that title at a small scale? When it's tiny, tiny, tiny on your phone or device?And not just the text font, but is there enough colour contrast that I can actually read the printhead even when it's big enough? Nothing's worse than having like, a lemon yellow as your brand color. But white is the background colour or secondary colour. You won't be able to read anything with yellow on a white background. There's just not enough contrast.
So this isn't only a brand thing, but it is also an accessibility feature too. So I always look at that and make sure that you're doing everyone a favour to make sure that people can read the title of your artwork and that it becomes recognizable.
[MUSIC ENDS]
For the next show level review, I go with show description right off the bat I want to know who this show is for. Remember, a podcast really works when it's niched down. So you're not talking to everyone on the planet that can listen to a podcast. Hey everyone, how are you doing today? But a very specific person.
When someone is new coming to your show and they scan through your show description, this is where they want to see themselves in that description. Your ideal listener is gonna come into play here. Who is your ideal listener? Let them know right here in the show description that this show is for them.
[MUSIC IN]
Visibility on platforms would be my next look on this audit. So not just where you yourself, as the podcast hosts, likes listening to shows, but what about all the other apps? What does your show look like on Apple Podcasts, Spotify, YouTube, Amazon?
You know, I'm an Android user. I used to use Google Podcasts, but that's gone. Now I like to use Pocket Casts. That's my app of choice.
Wherever your podcast listener can access your podcast, you gotta check there too. Such as, your website. That's another place that's huge on podcasts listening.If you have multiple devices. Also check there. Like I said, I have an Android, but luckily I also have a used iPad in the house that my kiddo plays on and reads from and learns on and stuff. So I use that and check that as well.
So, for example, if you've ever made tweaks to your podcast title, artwork, show description, things like that, if you've made changes in the past, do all the places still look the same? Is your branding the same on all the different platforms? And if you're not on all the places, make sure your show gets listed on all the places. Yes, Apple Podcasts, Spotify, YouTube, Amazon, those are the top, but there's the other places too.
Now, while you are on these platforms, don't just look on the show level. So all the things I've been talking about so far, the artwork, the description, the title of your show, we're going to look at the episode level as well.When you click on an episode, you'll get to see your show notes. You get to see how everything is displayed. Does the podcast listening app use episode specific graphics? Do you use episode specific graphics as well?
Also, most platforms these days do use hyperlinks in the show notes, but not all do. So are your links clickable? Like when you say the link is in the show notes, is it there available for them to go click, or is there another layer of friction for them to get to that episode link?Also, does the platform have truncated text? So, this means that they will only show a certain amount of letters or characters in the show notes or episode description.
Sometimes some apps will actually truncate based on where you put in a paragraph. So if you have one line on its own as a paragraph, but they give you a lot more text to show you're missing out on that little bit of real estate. So don't use just one line as a paragraph on its own, but give it a good chunk of text so it doesn't get truncated just on that one line.
And still on the show level now, you're going to look at the overall titles of each episode. Is there consistency on how you're naming them?Meaning are you including or not including episode numbers? Do guest names come at the beginning or the end of titles? Are you even including guest names? Do your titles even have a good description of what your potential listener will be hearing? Episode titles are great for SEO points. This is a field where search engine optimization is crucial.
So this is another piece where more listeners will judge a book by its cover, meaning they will judge the episode based on the title, if I'm looking at a new show, I may listen to the latest episode, sure, but I will also scroll the episodes and see if any other titles jump out at me in terms of interest and then wanting to hit play on that one.
[MUSIC ENDS]
So, so far, woo, we've covered a lot. That's a big list, and I haven't even gotten to any of the actual listening parts of the podcast audit. So when you're finally listening to review your show, what is that experience like? Is the episode intro too long? If you listen to episodes back, to back, to back, to back, what's annoying to you that stands out? Or if you're listening while multitasking, do you have to turn up the volume to max on your device so you can hear your own voice? Is your voice rich and clear and full bodied?
And I'm not talking about like, understanding what you're saying in terms of accents or the way you're speaking, but the actual sound quality of it all. Do I have to strain to hear the sound of your voice? Is there too much background noise? It's the same with the guests.
So it's not just your voice, but any of the voices that come through. How is that audio quality? Does it just sound like another Zoom call? Do they drop in and out? And so it's just really hard and fatiguing to listen to the conversation. These are all questions I would ask for the sound quality of the show.
But at the same time, you can also listen for format. Meaning do you like how the intro works? Would you rather not have a show level intro and just have an episode specific intro? Do you want to have shorter episode specific intros? Or maybe you want it longer, or do you even have an outro? How do you end your show? Do you want one of those things? What about ads and sponsors? If you do have those, where do they come in? Do they have a nice transition where they're placed to show that there is a break in the show, is this seamless sounding, or would you prefer it to be more seamless?
These are all questions that I have roaming in my head constantly when I am doing an audit. But depending on what your goals for your podcast is, the listening part of the audit will be different. And I can totally get more nuanced than this.
But if you're at this point of the episode where you're thinking, whoa, that is a lot of questions that you're asking right now. I'm firing them off and you're thinking, I don't know, you tell me. Yes, I would love to tell you actually, or at least make a few suggestions and audit your show for you.
This is also such a great time of year to audit podcasts because we are halfway through the year. As I'm recording this, it's early July. So how does your podcast align with your idea of what success looks like?This is the time of year to make those reviews and then implement them so that you can end the year strong, or depending on your capacity, start the next year strong with that renewed plan for your show. And I know capacity always plays a big part in planning for your podcast. So I'm here with you to take a look at your podcast with a very discerning eye, meaning I'm from an outside perspective, listening to your show, or looking at it from a listener's perspective.
Sometimes podcasters are in what I like to call like a fishbowl. They're swimming and swimming around in circles, publishing episode after episode. But is this the best or even simplest way to go about achieving success for your show?
Do you maybe want to swim slower, or swim faster, or swim in a totally different direction? Or you know what? Better yet, get a bigger aquarium for more fish? I can go on and on with this analogy.
But yes, let's take a look at your podcast together. We can review what success looks like to you with a complimentary strategy session. Here we'll talk through what's important to you, what your goals are for this audit, and of course, the success part. Right?
I've been talking about that this whole episode. I'll do a quick mini overview in five minutes or less of what I see on your podcast. Basically, a lot of these questions that I posed during this episode I'll do in the complimentary strategy session. And then if after that you feel like you need more, we can schedule a full audit for your podcast.
So, the complimentary strategy session, the link will be in the show notes, and we can plan for your success of your podcast.
[MUSIC IN]
But before I let you go, just a reminder to check the show notes not only for that link for the complimentary strategy session for your podcast audit, but also the link for the listener survey. So not only can I improve my show with your feedback, but that means you'll improve yours as well. From listening to my podcast. It's a whole ripple effect.
So as a thank you for taking your time to share your thoughts, if you enter your details again, the survey is anonymous, but if you enter your contact details as an option, this will provide one entry to win a deck of my voice connection cards to give you a boost of compassion before you hit that record button to record your show.
Plus, I'll include a complimentary 30 minutes strategy session anyway. And we can talk voice, podcasting, all the good stuff you need to grow your show. Again, the listener survey link is in the show notes, or you can go to visiblevoicepodcast.com offers and the survey link will be there for you as well.
So have a lovely July and August. That's a summer break for me. I do my yearly summer hiatus of the podcast, or if you're on the other side of the world listening from the other side from where I live, have a very cozy, cozy winter. This will be the last episode until I'm back in September.
In the meantime, don't forget, fill in the survey or I'm always around over email if you have any burning questions that you need answered over this time time, [email protected] is where you can reach me.
[MUSIC ENDS]
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MARY: Thank you so much for listening to the podcaster's guide to a Visible Voice. If you enjoyed this episode, I'd love it if you share it with a podcasting friend. And to reveal more voicing and podcasting tips, click on over to VisibleVoicePodcast.com. Until next time.
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[MUSIC ENDS]
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How can activating your beginnerâs mind help you facilitate an authentic podcast experience? For many podcast hosts, the draw of creating a show is two-fold: we are eager to engage with and educate our listeners on topics weâre passionate about, and we look forward to the personal learning and professional development our interviews and solo episodes can foster.
Beth Cougler Blom is a facilitator, learning designer, and author crafting impactful learning experiences for organizations making a difference in the world. She also funnels her passion for transformational learning into her own podcast, Facilitating on Purpose. In this episode, she and Mary discuss the challenges, joys, and vast potential of kicking âInstagram Perfectâ to the curb and creating an authentic podcast.
Explore how your podcast facilitates learning for yourself and your community:
Facing down the fear of reaching out to potential guests The benefits of receiving (and giving) listener feedback Balancing vulnerability and professionalism in your episodes Prioritizing the pursuit of greater inclusivity on your podcastLinks worth mentioning from the episode:
Fill out the 2024 Listener Survey - https://www.organizedsound.ca/offers/ Episode 79, Making Accessibility Possible in Podcasting - https://www.organizedsound.ca/making-accessibility-possible-in-podcasting-with-joel-mckinnon-episode-79/ SessionLab State of Facilitation 2024 Report - https://www.sessionlab.com/state-of-facilitation/ Listen to âFacilitating on Purposeâ - https://bcblearning.com/podcast/ Maryâs 12-week 1:1 Launch Experience program - https://www.organizedsound.ca/launch-a-podcast/Engage with Beth:
Read Bethâs book âDesign to Engageâ - https://bcblearning.com/book/ Connect on LinkedIn - https://www.linkedin.com/in/bethcouglerblom/ Work with Beth - https://bcblearning.com/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Get the full transcript of the episode at http://www.visiblevoicepodcast.com Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter To learn more or work with Mary, check out https://www.organizedsound.ca Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductionsShow Credits:
Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Productions Podcast cover art by Emily Johnston of Artio Design Co. Show notes written by Shannon Kirk of Right Words Studio Post-production support by Kristalee Forre of Forre You VA -
Missing episodes?
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How has being a podcaster changed how you listen? There are plenty of ways AI can make podcastersâ lives easier, but thereâs one human ability Mary firmly believes AI will never be able to replicate (or at least not for a very long time): true listening. We humans have the incredible potential to distill the emotional impact underlying the words a person speaks. Artificial intelligence bots, on the other hand, can only record the words themselves and âreactâ with whatever follow-up is programmed into their databanks.
As podcasters, we learn to hear and listen differently than other people. We hone in on the nuances in our guestsâ voices, which enables us to strengthen that shared connection in our interviews. We also pick up on background sounds that wiggle in around our recorded words, affecting the quality of our episodes in a big way. So, when youâre podcastingâwhat are you listening for?
Explore the emotional nuances of the human voice:
The significant difference between listening and hearing
Whatâs behind the âzoom-quality soundâ fatigue we all experience
How deep and supportive listening can make you healthier
Links worth mentioning from the episode:
Episode 77, Why We Need To Highlight Our Humanity In Podcasting with Erin Moon - https://www.organizedsound.ca/why-we-need-to-highlight-our-humanity-in-podcasting-with-erin-moon-episode-77/
JAMA Network Open study âAssociation of Social Support With Brain Volume and Cognitionâ - https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2783042Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Get the full transcript of the episode at http://www.visiblevoicepodcast.com Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter To learn more or work with Mary, check out https://www.organizedsound.ca Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductionsShow Credits:
Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Productions Podcast cover art by Emily Johnston of Artio Design Co. Show notes written by Shannon Kirk of Right Words Studio Post-production support by Kristalee Forre of Forre You VA -
How can we make sure your podcast is accessible to everyone? Everyone in the podcasting world is talking about accessibility these days, as more and more platforms release improved transcription services aimed at making the process easier for creators and meeting growing expectations around equitable access. Of course, AI tools are leading this charge, and simply publishing whatever that tool spits outâmisspelled guest names, garbled industry terms, and allâjust doesnât cut it.
Joel McKinnon is a podcaster and an accessibility engineerâthe ideal expert to discuss the future of podcasting accessibility. The creator of two podcasts and a rock opera, Joel turns his expertise to exploring the future role of AI in all things podcasting and websites. He has an inspiring take on striking a balance between making the most of robot efficiency and maintaining that essential humanity.
Gaze off into the fantastic future of podcasting and explore:
The quickly changing accessibility landscape of podcasting How to incorporate equitable access into every layer of your podcast How to efficiently and effectively manage the extensive podcast-creation workflowLinks worth mentioning from the episode:
Listen to Joelâs podcast, âSeldon Crisisâ - https://www.seldoncrisis.net/ Discover the âPlanet and Skyâ rock opera and podcast - https://www.planetandsky.com/ Episode 78, âPodcast Transcripts and the Future of Accessible Audioâ - https://www.organizedsound.ca/podcast-transcripts-and-the-future-of-accessible-audio-episode-78/ Check out Joel's Fanfare transcription of this very episode! https://www.withfanfare.com/p/the-podcaster-s-guide-to-a-visible-voice/making-accessibility-possible-in-podcasting-with-joel-mckinnonEngage with Joel:
His company, âNew Worlds Inclusive Designâ - https://new-worlds.org/ IndieWeb - https://indieweb.social/@seldoncrisis BlueSky - https://bsky.app/profile/seldoncrisis.bsky.social Seldon Crisis on X - https://twitter.com/SeldonCrisisPodConnect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Get the full transcript of the episode at http://www.visiblevoicepodcast.com Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter To learn more or work with Mary, check out https://www.organizedsound.ca Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductionsPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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How can transcripts positively impact your podcast? Podcasts have always had an audio-first following, but as-is, audio isnât accessible for everyone. In the wake of Apple Podcastsâ announcement to begin including transcripts with their latest update, it seems likely other platforms will begin to follow suit. This raises an important question for podcast creators: is it worth preparing transcripts for each of your episodes?
After two years of exploring transcripts for her and her clientsâ productions, Mary dives into their potential to transform both creator and listener experiences. Youâll hear (or read!) about everything from SEO (search engine optimization) and AI to the proven benefits of many other accessibility initiatives. If youâve been considering taking the leap and creating text alternatives for your episodes, or you want tips on fine-tuning your transcript process, add this episode to your queue.
Get a better grasp on how transcripts can impact your show:
Why are platforms making the move to include transcripts? How can transcripts improve the podcast experience for both creators and listeners? What are the professionals doing to make sure their transcripts perform?Links worth mentioning from the episode:
Web Accessibility Laws and Policies - https://www.w3.org/WAI/policies/ This American Life transcripts case study - https://www.3playmedia.com/why-3play/case-studies/this-american-life/ T. Harry Williams Center for Oral History Transcription Style Guide - https://www.laseagrant.org/wp-content/uploads/OH-Transcription-Guidelines.pdf â2.5 Million Podcast Episodes Now Have Transcriptsâ - https://podstandards.org/2024/04/15/2-5-million-podcast-episodes-now-have-transcripts/ Newsroom report: âApple introduces transcripts for Apple Podcastsâ - https://www.apple.com/ca/newsroom/2024/03/apple-introduces-transcripts-for-apple-podcasts/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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How do you bring your humanity to your podcast? Sharing your voice isnât always easy. Factor in the painstaking writing of your script or copy, all those edits and revisions, and some nerves about speaking into the mic, and even the most heartfelt story can wind up either flat and unemotional or encased in that âreporter voiceâ from the dawn of radio.
Unlock some podcasting inspiration through this conversation with Erin Moon, a classically trained actor who has narrated more than 450 audiobooks. To deliver the sincere and evocative narration for which sheâs known, Erin centers her humanity in every character she adopts, embracing both the muse that first inspired the author and the physical reactionsâthe literal human responsesâthe writing evokes. Because connecting to the text means connecting to the listener and, as Erin says, âwe donât exist without each other.â
Align your true self with Erinâs thought-provoking insights:
Why itâs vital to bring your humanity even when youâre reading off the page How to avoid âjust readingâ as a podcast host or audiobook narrator What the explosion of podcast popularity says about our need for connection What we risk losing if we let AI voice our stories and write our scriptsLinks worth mentioning from the episode:
Episode 76, âAudiobook Inspiration to Master Your Microphoneâ - https://www.organizedsound.ca/audiobook-inspiration-to-master-your-microphone-episode-76/ Listen to âBe Kind, Be Calm, Be Safe: Four Weeks That Shaped a Pandemicâ, co-narrated by Erin - https://libro.fm/audiobooks/9780735243019-be-kind-be-calm-be-safe This American Life with Ira Glass - https://www.thisamericanlife.org/ âThe Body Keeps The Scoreâ by Bessel van der Kolk - https://www.besselvanderkolk.com/resources/the-body-keeps-the-score The Secret Life of Canada Podcast - https://www.cbc.ca/listen/cbc-podcasts/203-the-secret-life-of-canadaEngage with Erin:
Erinâs Website - https://www.erinmoonactor.com/ Instagram - https://www.instagram.com/mooneybooks/ TikTok - https://www.tiktok.com/@mooneybooks LinkedIn - https://www.linkedin.com/in/erin-moon/ X - https://twitter.com/mooneybooks Facebook - https://www.facebook.com/mooneybooksConnect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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Whatâs the connection between audiobooks and podcasts? You already know the right tone and voice is essential for building a connection with your listeners. It just makes sense, then, that you can turn to different kinds of audio media for inspiration when looking to further hone your skills behind the mic. Take, for example, audiobooks.
Especially in the last year or so, the connection between audiobooks and podcasts has expanded beyond the shared audio medium. Platforms like Spotify are putting a lot of their chips on audiobooks, and podcasters need to start considering this angle more closely from a marketing perspective. Luckily, plenty of the takeaways Mary has gleaned over years of working in the biz of spoken audio apply to both podcast and audiobook narration, and in this episode, sheâs sharing her tips.
Uncover the secrets to speaking more engagingly no matter which spoken audio platform you use:
The importance of nailing down your tone and style Why recording an audiobook isnât just âreading your own wordsâ How to make your audio listeners feel as seen as your print audience Why you donât have to read your book word-for-wordLinks worth mentioning from the episode:
Audio Publishers Association Sales and Consumer Data - https://www.audiopub.org/surveys The ACX audio submission requirements - https://help.acx.com/s/article/acx-audio-submission-requirements Audible Audiobooks - https://www.audible.ca/ The Libby App - https://www.overdrive.com/apps/libby Libro.FM for Audiobooks - https://libro.fm/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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How do you create the written content for your podcast? Youâve probably heard actors say that they canât bring themselves to watch their own films. As a podcast host, maybe you relate to the cringe factor that comes from listening to your episodes after youâve recorded them, but if youâve decided to write episode-accompanying blog posts and show notes yourself, you donât have that luxuryâyou have to tune back in. And if you donât consider yourself A Writer, this process can feel a bit overwhelming.
Shannon Kirk is the writer behind the blogs and show notes for the podcasts Mary produces. She shares what goes into crafting the written portion of a podcast episode. From engaging in active listening while taking notes to preserving the parts of speech that are essential to your authentic voice, she and Mary discuss professional writer tricks and tips to help you create captivating blogs and show notes that add a readable and search-friendly layer to your audio offerings.
Build confidence in your podcastâs written components:
Why you need to listen to your episodes from a listenerâs perspective The benefits of a set template and process to guide your posts Why you shouldnât edit the charming âyou-ismsâ out of your written words How to hook your reader in your show notesLinks worth mentioning from the episode:
Ologies Malacology (Snails & Slugs) episode - https://www.alieward.com/ologies/malacologyConnect with Shannon:
Check out her website - https://www.shannonkirk.ca/ Follow Shannon on LinkedIn - https://www.linkedin.com/in/shannon-kirk-17429680/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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How do you write for your podcast when youâre ânot a writerâ? A lot of podcast hosts are drawn to the audio medium because they have always felt they can express themselves better and more easily through speaking than through writing. In this episode, Mary shares how a lackluster introduction to writing in her youth spurred her into radioâshe wanted to speak instead of write! Then, she discovered that radio and podcasting still call for a fair bit of writing.
Facing that demon created the a-ha moment that led Mary to fine-tune a writing-for-speaking approach that works and doesnât leave you dreading every keystroke. Your podcast writing doesnât have to be clunky, like grammatically correct prose so often sounds when read aloud. If you use your awesome speaking skills to craft your written words, then the writing you need to do for audio projects can elevate your creation and enable you to speak with spirit.
Let Mary talk you through these podcast writing insights:
Why using both sides of your brain results in your most authentic podcast writing How intentional brain dumps and organization can relieve that writing stress One word you should always use to captivate your target audience Why writing for your podcast is freeing rather than restrictingConnect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but itâs the strength of your brandâand really nailing down how you want your listener to feelâthat encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition.
Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and sheâs also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice.
Discover Brigitteâs secret sauce for successful brand integration:
Why knowing your values is essential to building your brand and your podcast When a podcast isnât the right move for your business What to ask yourself before you launch your show How the interplay between your podcast and AI is like musicLinks worth mentioning from the episode:
Download your Branding Starter ChecklistEngage with Brigitte:
Brigitteâs website - https://bridgetbrands.com/ LinkedIn - https://www.linkedin.com/in/bojkowszkyb/?originalSubdomain=at Brigitte's book Significant Women - https://www.amazon.com/dp/B0927YG1FH Facebook - https://www.facebook.com/BridgetBrands Facebook - https://www.facebook.com/brigitte.bojkowszky Instagram - https://www.instagram.com/bridgetbrands Twitter - https://twitter.com/BridgetBrands YouTube - https://www.youtube.com/@bridgetbrandsConnect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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The 2024 podcasting season is gearing up to be an exciting one, with lots of changes on the horizon. New ventures like YouTube integration have raised this huge existential questionâwhat is a podcast? And while this fresh take brings up questions of video components, RSS feeds, and moreâat the end of the day, the road forward for podcasting is still paved with audio-first emotional connection.
In this episode, Mary ties her year-end 2023 values into the exciting future of this innovative medium, underscoring the power and necessity of remaining authentic and captivating as we use our voices to share our unique stories with the world.
Discover practical tips and the nuances of creating a captivating podcast:
How video integration continues to blur the lines around podcasting The importance of uncovering the full potential of your heart voice Why you should embrace (and not edit out) the filler words you speak aloudLinks worth mentioning from the episode:
Research: Sound You Can See: Podcastingâs Video Dilemma - https://soundsprofitable.com/research/sound-you-can-see/ Build your own Agendio agenda - http://www.visiblevoicepodcast.com/offers YouTube integration: read step-by-step instructions to submit your RSS feed - https://support.google.com/youtube/answer/13973017 YouTube integration: follow this video to submit your RSS feed - https://www.youtube.com/watch?v=zrb327agiDE&t=106s Maryâs Sound Sorceresses article: Unleashing Your Authentic Voice in Podcasting - https://soundsorceresses.substack.com/p/magazine-414 The Sound Sorceress substack - https://soundsorceresses.substack.com/ Creators of standard voices and accents, âGeneral American Englishâ - https://en.wikipedia.org/wiki/General_American_English#History_and_modern_definition Permission to Speak by Samara Bay - https://bookshop.org/p/books/permission-to-speak-how-to-change-what-power-sounds-like-starting-with-you-samara-bay/18485502 Episode 63, Permission to Speak to Redefine the Sound of Power with Samara Bay - https://www.organizedsound.ca/permission-to-speak-to-redefine-the-sound-of-power-with-samara-bay-episode-63/ Episode 18, Why Filler Words Like "Like" Are Powerful with Alexandra D'Arcy - https://www.organizedsound.ca/why-filler-words-like-like-are-powerful-with-alexandra-darcy-episode-18/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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What values are at the heart of your podcast? As 2023 draws to a close, most of us are preparing for some kind of annual review, whether itâs for our business or our personal lives. When youâre looking back on your professional or family values and how they showed up this year, donât forget your podcast!
With all those moving parts, your show is almost like a business in and of itself. That means it deserves its own values. In the final episode of the year, Mary explores how to identify those values and incorporate them into every fibre of your podcast. This is a great way to make sure your show keeps striking the most authentic note, for you and your listeners, in every single episode of 2024!
Maryâs tips for aligning your podcastâs vision show you:
A step-by-step method to figure out the feelings your podcast evokes Tricks to really hone in on your most essential values How to keep your podcast values front and centre throughout the yearLinks worth mentioning from the episode:
BrenĂ© Brownâs Dare To Lead List of Values - https://brenebrown.com/resources/dare-to-lead-list-of-values/ Identifying Your Business Values from the Being Boss Book - https://beingboss.club/values Episode 69, Intangible Values of a Podcast - https://www.organizedsound.ca/intangible-values-of-a-podcast-what-it-means-for-stats-metrics-and-monetization-episode-69/ Create your planner with Agendio - http://www.visiblevoicepodcast.com/offers Manage your podcast on Trello - http://www.visiblevoicepodcast.com/offersConnect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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How does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you donât want to know! Lucky for all of us podcasters out there, Megan Doughertyâa brilliant digital marketing strategist, podcast producer, and creator of the State of Business Podcasting Reportâis here to break down how to really get the most out of these statistics.
The great news is, if you take them as gentle nudges instead of mandatory prescriptions, all those pie charts and bar graphs offer awesome guidance (and validation!) as you fine-tune and fire up your podcast. Meganâs informed and lighthearted approach to this yearâs intel banishes the statistics scaries, empowering you to balance your creative passion with some firm data that could make a big difference in 2024.
Get ready to uncover what the numbers have to say about:
Why itâs time to revisit your approach to your showâs hook What it takes to establish yourself as a thought leader How to navigate video and social media without the overwhelm Where to change your approach so you can see more podcast successLinks worth mentioning from the episode:
The State of Business Podcasting Report 2023 - https://podcastingforbusiness.com/the-state-of-business-podcasting-report/ Meganâs company, One Stone Creative - https://onestonecreative.net/ The Company Show podcast - https://onestonecreative.net/companyshow/ Podcasting for Business Conference - https://pfbcon.com/ Tom Fox - https://pfbcon.com/tom-fox/ Adobe Enhance - https://podcast.adobe.com/enhance Organic Discover for Podcasts - Episode 67 - https://www.organizedsound.ca/organic-discovery-for-podcasts-episode-67/Connect with Megan:
Website: https://Podcastingforbusiness.com LinkedIn: https://www.linkedin.com/in/doughertymegan/ Instagram: https://www.instagram.com/oscpodcasting/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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What metrics are you using to measure your podcastâs success? Podcasting is a fantastic business marketing option. Itâs a uniquely transparent and personal way to showcase your thought leadership, your services, and your authentic selfâall without having to style your hair. Like any marketing strategy, podcasters inevitably want to see how successful their show is, and itâs understandable that they turn to popular metrics like downloads to figure this out.
In this episode, Mary breaks down why traditional advertising-focused stats might not be the best pick for independent podcasters. Instead, she suggests exploring value-based metrics like evidence of audience trust and indirect benefits to your business. These values, while harder to measure, tend to create a more telling picture of just how successful your podcast truly is.
Discover hard-hitting tips that will reveal your podcastâs full impact:
The harder-to-measure values that matter as much or more than âvanity metricsâ How building your credibility helps increase your publicity The very real action your calls to action can ignite How to combine traditional metrics and meaningful values for comprehensive proof of your podcastâs successLinks worth mentioning from the episode:
Full Funnel Effectiveness, report by Acast - https://drive.google.com/file/d/1gnqXjNlAqTyKqRm4GYevBmAr3TcoTB41/view?usp=drivesdk
Fun for Advertisers Across the Funnel, Canadian Listeners report by Acast - https://drive.google.com/file/d/1apIE5MIxV6aYYWxIIyqeOmT9S990VUwJ/view?usp=drivesdk
Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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How well do you know your ideal podcast listener? If you can figure outâlike, really, deeply identifyâthe purpose of your podcast and who youâre creating it for, youâll discover the huge impact this can have on your showâs success; it helps make every part super cohesive, from selecting your guests and topics, to reaching your ideal audience, to achieving personal growth along the way.
Multi-hyphenate entrepreneur Shobna Kannusamy has experienced all these benefits firsthand while creating her podcast, Colour Me Brave, where she amplifies the voices of women of colour through conversations that dive into their diverse experiences with identity, culture, and connection.
In this episode, Shobna explains how getting really deep into determining her showâs purpose has fostered the safe space she set out to establish for the women she speaks with, her podcast listeners, and herself. She shares her experience of building out a super tangible, relatable, and complex ideal listener and the ways this has helped her leave the fear of judgment behind to focus on authenticity and impact in her newest passion project.
Consider how your own identity and culture influence your show as we explore:
The impact your values and personal experiences have on your podcast voice How creating a strong ideal listener profile is directly connected to a stronger podcast and audience Navigating your fears and expectations around creating your show Why you can stop worrying so much about how many people are listeningLinks worth mentioning from the episode:
Shobnaâs podcast, Colour Me Brave - https://www.soirette.com/podcast Food Networkâs Wall of Bakers - https://www.foodnetwork.ca/article/wall-of-bakers-meet-the-cast/ Maryâs Ideal Listener workbook - https://organizedsound.ca/ideallistenerEngage with Shobna:
Website: https://www.soirette.com/ Instagram: https://www.instagram.com/soirette.coaching/ LinkedIn: https://www.linkedin.com/in/shobnakannusamyConnect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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How are you helping new listeners discover your podcast? When the news dropped that Google Podcasts would be shutting down in early 2024 (RIP), the industry was a-buzz. Googleâs upcoming relocation of podcasts to YouTube Music will mean impactful changes for podcast creators, but those changes donât have to be negative!
Mary breaks down what was great about Google Podcasts and how you can make sure your showâs organic discovery doesnât suffer in this shift. Youâll want to save this episode for future referenceâitâs packed with tons of practical suggestions!
Ready to future-proof your podcast? Mary shares her insights on:
The perks that came with Google Podcasts, for creators and listeners Why youâll want to get your podcast on YouTube if it isnât already What the stats sayâis video killing the podcast star? How to increase your organic discovery, including some SEO insights!Links worth mentioning from the episode:
Cumulus Media and Signal Hill study - https://www.insideradio.com/free/while-youtube-is-top-platform-podcast-consumers-will-follow-their-favorites-anywhere/article_ae7f09b0-044c-11ee-9844-1ffdc5e2c68c.html Get your podcast on YouTube with YouTube Studio - https://studio.youtube.com/channel/UCdWEOsLyrCOEirJLLRYBQzw Maryâs podcast listening apps directory - https://www.organizedsound.ca/directories/ Episode 66 with Christian Klepp - https://www.organizedsound.ca/continuous-improvement-as-a-podcaster-with-christian-klepp-episode-66Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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In our rapidly changing, heavily digitized world, we need to level up our skills and improve or we run the risk of being left behind. This very fact led Christian Klepp, the co-founder of EINBLICK Consulting, to launch his podcast, B2B Marketers on a Mission, to help fellow marketers improve and succeed.
In his role as a podcast host, Christian continuously applies the growth mindset he teaches. Whether youâre just planning your foray into podcasting or youâre well-established and looking to level up your abilities, his experiences are sure to resonate with you and inform your own podcasting journey!
Youâll want to take notes on Christianâs podcasting insights:
The importance of getting clear on your podcastâs raison dâĂȘtre An unorthodox method of getting inspiration from other podcasts Actionable tips for improving your hosting and interviewing skills How to approach getting your podcast in front of your ideal audienceLinks worth mentioning from the episode:
Christianâs podcast, B2B Marketers on a Mission - https://www.einblick.co/podcasts/ Christianâs business, EINBLICK Consulting Inc. - https://www.einblick.co/ Building a Story Brand by Donald Miller - https://bookshop.org/p/books/building-a-storybrand-clarify-your-message-so-customers-will-listen-donald-miller/9308684?ean=9780718033323 Joseph Campbell - https://en.wikipedia.org/wiki/Joseph_CampbellEngage with Christian Klepp:
Website: https://www.einblick.co/podcasts LinkedIn: https://www.linkedin.com/in/christian-klepp-einblickconsulting YouTube: https://www.youtube.com/channel/UCxBLmwR7HW9ZYdm23VetY4A Einblick IG: https://www.instagram.com/einblickconsulting/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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Everyone has that Inner Voiceâyou know, the one that pipes up now and then to say you arenât worthy enough, your ideas arenât worthy enough, to share with the world or on your podcast. Mary has had her own struggle with that negative dialogue, and, to this day, it can sneak in to cast uncertainty on this very podcast. The good news is the process for shifting that inner voice into positive energy, the kind that will fuel your podcasting endeavours, can start right now!
Weâre going to get emotional as we dive into:
Why itâs so important to make time for reflecting on your podcast How to accept the inner voice that questions our worthiness and transform its message What solo episodes can offer your listener and why theyâre so important A few tools for digging deeper into recognizing your worthLinks worth exploring from the episode:
Origins of You by Vienna Pharaon https://bookshop.org/p/books/the-origins-of-you-how-breaking-family-patterns-can-liberate-the-way-we-live-and-love-vienna-pharaon/18612766?ean=9780593539910 Episode 64 on how to share your story to help others - https://www.organizedsound.ca/share-your-story-to-help-others-episode-64/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected] Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Read the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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Your story is yours to share and it can serve a bigger purpose for your listener - it could change their whole world. Getting personal about your stories and experiences can make your listeners feel included, seen, and heard. Even if you prefer to avoid the spotlight, keep in mind that your podcast isnât about you. Itâs about what you can bring to the table through your lived experience. Being vulnerable enough to share a glimpse into what has made you, you, helps build a real connection with your listeners. What will you say today that will help someone else tomorrow?
Share Your Story By:
Understanding why getting outside of yourself and your worries will broaden your relatability Knowing what level of intimacy to share in your stories Creating awareness around how even the smallest story could have a real impact on your listener.Links to Explore From This Episode:
âRunaway - Diary of a Street Kidâ by Evelyn Lau - https://bookshop.org/p/books/runaway-diary-of-a-street-kid-evelyn-lau/10024893?ean=9780889104914 âThe Diary of Evelyn Lauâ starring Sandra Oh - https://www.imdb.com/title/tt0106717/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice Or email [email protected] Engage with Mary on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Find more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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The voice you have today is not the same voice you were born with. The things you experience and the media you're exposed to, all contribute to how you sound and frame what your idea of a powerful voice âshouldâ sound like. But when you step out of the parameters set by culture, and abandon the idea of sounding âprofessionalâ you will discover that true power in your voice.
Todayâs episode is a revolution in how to think about your voice with Samara Bay, author of âPermission to Speakâ. We nerd out on redefining what power sounds like, why other peopleâs voices and words impact your own voice, and what you can do to shift that narrative. Speaking with our âheart voiceâ, we dare you to consider what it would be like to have a different, more empowering relationship with your voice.
Listen in as we break down the new sound of power including:
How to authentically show up and be taken seriously Owning the words coming out of your mouth The importance of audaciously choosing to sound like youLinks worth exploring from the episode:
Samaraâs book âPermission to Speakâ - https://bookshop.org/p/books/permission-to-speak-how-to-change-what-power-sounds-like-starting-with-you-samara-bay/18485502?ean=9780593238684 We Are The Music Makers Poem by Arthur OâShaughnessy - https://www.poetryfoundation.org/poems/54933/ode- MoveOn.Org - https://front.moveon.org/ Samaraâs podcast episode with Ilyse Hogue - https://www.iheart.com/podcast/1119-permission-to-speak-57847257/episode/how-to-inspire-hope-with-ilyse-69173429/ Samaraâs podcast episode with Sarah Jones - https://www.iheart.com/podcast/1119-permission-to-speak-57847257/episode/sarah-jones-63057476/ Brene Brownâs episode on amour - https://brenebrown.com/podcast/brene-on-armored-versus-daring-leadership-part-1-of-2/ Maryâs podcast episode 55 on How to Find Your Podcasting Voice: Why Authenticity is 100 Times Better Than a Traditional Radio Voice - https://www.organizedsound.ca/how-to-find-your-podcasting-voice-why-authenticity-is-100-times-better-than-a-traditional-radio-voice-episode-55/Engage with Samara Bay:
Website - https://www.samarabay.com/ Instagram - https://www.instagram.com/samarabay/Connect with Mary!
Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice Or email [email protected] Engage with Mary on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Find more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.caPodcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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