Episodios
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Kane and Ash examine the many types of companies that are ideal for podcast sponsorship, including established brands entering new markets, businesses with high-value target customers, and those unable to advertise on traditional platforms, as well as touching on the importance of brand awareness for high-ticket items and the potential for partnerships.
KEY TAKEAWAYS
Established companies looking to penetrate new markets often seek partnerships with creators who are seen as thought leaders in those spaces. This helps build brand awareness and credibility among new audiences. Companies with high-ticket items, such as gold bullion or specialised software, benefit from podcast sponsorship as it allows them to reach decision-makers who require multiple touchpoints before making a purchase. Certain industries, like CBD, crypto, and gambling, face advertising restrictions on many platforms. Podcasts provide an alternative avenue for these brands to reach their target audience effectively. Companies launching new products often allocate advertising budgets for promotional campaigns. Targeting these companies during key times, such as Black Friday or Christmas, can lead to fruitful sponsorship opportunities. As businesses increasingly seek to build personal connections, partnering with influencers who have established personal brands can be a strategic move. A partnership approach allows companies to tap into existing reputations rather than building their own from scratch.BEST MOMENTS
"If you've got a large company... finding a creator in that space who's seen as a thought leader is a really, really good way of doing that."
"Companies with high value target customers... often softwares, they make great sense for podcasting because..."
"You can't run Facebook ads for somebody to go, hey, do you want to buy blocks of gold?"
"If you know a company has a product coming out... then that could be a great person to target because they'll have budget ready to go."
"I think more of that will happen with those big companies that don't have a personal brand behind them."
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Join Ash and Kane in part two of a two-episode series, based on a recent LinkedIn post where they asked for the best tips and advice from podcasters and content creators. They discuss and dissect some of the answers and give their own expert advice too.
KEY TAKEAWAYS
· Link previous episodes in your show notes, particularly if they are related to what you are talking about.
· Create a process checklist for episodes, to ensure you donât miss any steps and create a seamless production process.
· Find practical ways to combat your imposter syndrome or anxieties around podcasting, this is one of the biggest things that hold podcast hosts back.
· Merchandising can work if you already have a large audience but not if your audience is small, you have to also consider the quality of the merch you put out.
· Creating a verbal hook in the first few seconds of a YouTube clips is essential, you can then create a start, middle and end structure to the video, this will help virality
· When you are creating clips, it is useful to ask for an outsider's perspective to choose as you are too involved in the process and may pick something that needs more context.
· A good habit to build is to travel with some equipment, so you can take advantage of any podcast opportunity.
· People are very generous with their time when it comes to podcasting, donât be scared to reach out to people. Podcasters who are successful are also audacious and have no shame in asking for what they want.
BEST MOMENTS
"I do love spreadsheets!â
âItâs undeniable that the first 1-2 seconds is the most important thing, but donât neglect the rest of itâ
âItâs a good habit to travel with some equipmentâ
âThe people who consistently do that massively outperform everyone elseâ
VALUABLE RESOURCES
Fight Imposter Syndrome and Stop Procrastinating With Mindset Coach Paul Sheppard:
https://omny.fm/shows/the-podcaster-s-podcast/interview-with-paul-sheppard
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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¿Faltan episodios?
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In a recent LinkedIn post, Ash and Kane asked for the best tips and advice from podcasters and content creators. In part one of a two-episode series, they discuss and dissect some of the answers, giving their own expert advice along the way.
KEY TAKEAWAYS
Ask yourself, before changing anything about your podcast. Is this going to make the experience better or worse for your listeners? Figuring out who your listener is helps you create the right content and find your niche. Be really clear about what it is you want from your podcast, why are you creating it, what is your why, who is listening to it, who is it for? As a host, you need to be actively listening to your guest, donât rush them through questions and make sure you are creating a conversation that flows. When interviewing, always consider the questions your listeners would want to be asking the guest right now, you are interviewing for them. Collaborate with your competitors!BEST MOMENTS
"Keep your listener in mind when creating contentâ
âToo many people canât articulate what it is, who itâs for, why Iâm listeningâ
âBe part of the conversation and actively listenâ
âCollaboration over competition all day longâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane give their key takeaways from the recent podcast interview of Donald Trump on the Joe Rogan Experience. They discuss Joeâs techniques as podcast host, the things Donald Trump does well as he is interviewed and why this could well be the first podcast episode ever to swing an election result.
KEY TAKEAWAYS
The interview is pure promotion for Donald Trump with the election happening next month. Joe didnât challenge Trump as much as he has previous guests on the podcast. This could have been one of the first times Joe has used his huge podcast platform to influence others, politically. A podcast interview is a strong piece of political campaigning, if the host is onside with the candidate, there are minimal interruptions and arguments. There is clear evidence that YouTube is treating this podcast interview differently to other content, throttling its exposure and essentially shadow-banning it.BEST MOMENTS
"He did a million views an hour for his first day and a bitâ
âI think this is one of the few times Joe is using his platform for influenceâ
âI genuinely think he is using his influenceâ
âIf you are uninformed you are like, Joe agrees, thatâs my opinionâ
âA lot of journalists lie about their agenda and try and pretend they arenât biasedâ
âThis will be the first podcast that has swung an electionâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane outline the ways you can monetise your podcast guests. They also talk about how you can make money from being a podcast guest yourself and why podcasting gives you unique opportunities to monetise as well as build your network.
KEY TAKEAWAYS
Being a podcaster allows you to speak to people more easily. People are more willing to talk with you. Ask your guests to introduce you to the best people they know, they will recommend good people and will also help make the connection. Referrals from guests as well as being shown to their audience are two major ways you can build your network, audience and your client base too. All creating monetisation opportunities.BEST MOMENTS
"One of the things you unlock when you have a podcast is the ability to get somebody in a room easilyâ
âSome of the best interviews we have had is where another guest has introduced usâ
âAll these doors that open, just through the guestsâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane put AI researching capabilities to the test in this episode! Ash uses AI to generate some interview questions for Kane about podcasting, entrepreneurship, business and more. Kane talks about why he switched to podcasting from a Law degree, what he would sacrifice for his business and his perfect hack for mastering work/life balance as a entrepreneur!
KEY TAKEAWAYS
If you have a guest that you donât know a lot about, used in the right way AI can be a helpful research tool. Kane went from completing a Law degree to a career in sales. The harsh realities of what it would eventually take to make the money he wanted and the high level of competition meant that sales was going to be a better option! Meeting Rob Moore whilst working at Costa, gave Kane a glimpse of what he wanted his future life to look like, the ÂŁ500 tips from Rob and his supercars were impressive! Working with Rob Moore gave Kane his first knowledge of Podcasting and shaped how he viewed the industry. If you want to be successful, then you have to make sacrifices and spend the time doing it. If you donât other people will and they will get the opportunities. Dating can be a challenge for any entrepreneur, it can be difficult for another person to understand the passion they have for their business and why they dedicate so much of their energy and time to it. Kaneâs first sale for the podcasting agency was 10k, it is still one of his proudest achievements. Everything is a people business, Kane attributes so much of his success to his ability to build relationships and work well with people.BEST MOMENTS
"All I wanted to do was make money so I pursued a job in salesâ
âOn a podcast, he (Rob Moore) will ask the really difficult questions which I think is where the best content comesâ
âWe have a shared vision so I feel like weâre socialising even If weâre talking about business, goals, futureâ
âOn my hierarchy of values, nothing is higher than my own goalsâ
âEverything is a people businessâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Katie Lyons, a celebrity talent booker, joins Ash and Kane in this episode. She talks to Ash and Kane about her approach to booking guests, sharing her successful strategies including why approaching guests directly never works! Listen in to learn how to get a good name on your show even if you donât have a big budget and how you can give yourself an edge over your competitors when booking celebrities for your podcast show.
KEY TAKEAWAYS
Katie has worked for indie broadcasters and the likes of the BBC producing everything from festival programming to breakfast shows and now she books top names for podcasts including Tom Hardy, Sir David Jason and even Steven Spielberg! COVID effectively stopped TV and in between homeschooling, Katie recognised the market for booking podcasts and this is when she began matching celebrities to podcasts. Katieâs network which she has built over the years is one of her most valuable assets. Persistence, looking for an âinâ with celebs and selling the benefits to them is a way to give yourself an edge over competitors. When approaching podcasters, Katie always asks for their wishlist of celebrity guests as a good starting point but she advises hosts to be realistic. Research is key, every big celebrity has a multitude of people working with them, so knowing who to go to is essential. If you are paying for a celebrity, ensure you create a proper contract with them, think about things like collaborations, social media posting etc! If a celebrity wants to promote something you are more likely to get discounted rates, sometimes there wonât be a charge at all. Even though Katie gets a lot of inbound leads, she still does a lot of outreach, to get the right celebrities for the right podcasts and vice versa.BEST MOMENTS
"I always ask a producer for their wish listâ
âEven if you know the talent thereâs no point going to them directly because theyâll still need to speak to their agentâ
âYouâve got to know the right person to go toâ
âIâve found such a niche, itâs going really wellâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe.They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane speak to Podcaster and YouTuber Motorhome Matt, who has over a million downloads across 150 episodes! Matt shares what made him begin podcasting in the first place, why he has had so much success in his niche and the many monetisation opportunities it has given him, from speaking at events to partnerships.
KEY TAKEAWAYS
Matt's podcast started as a marketing tool for his leisure shop but has evolved into a significant revenue stream and brand building platform. The Motorhome Matt Approved Directory, a curated list of endorsed products and services, has become a good income source for the podcast. Authenticity and thoroughly vetting sponsors before endorsing them is essential if you want to maintain audience trust. Creating the podcast has given Matt various monetisation opportunities, from speaking engagements to media partnerships, and potential mainstream media opportunities. Matt's focus on serving the consumer and providing valuable content is what he believes has contributed to the podcast's success and loyalty among listeners. The podcast's success has positively impacted Matt's other businesses too, including his shop, motorhome hire, and storage services. Matt's strategy of planning content well in advance and batching recordings helps maintain consistency in publishing weekly episodes. The podcast's niche focus has allowed it to become a dominant voice in the motorhome industry, with little direct competition!BEST MOMENTS
"I listen every week, I have probably consumed most of your content.â
âI joke that he was grooming me into how to do a podcastâ!
âWhatâs weird is we have no competition in our niche.â
"I hate YouTube adverts. I hate waiting for that skip button and our audience hate it too. All of the other YouTubers in our industry are monetising and people with 50 plus thousand, a hundred thousand subscribers are scraping an income out of it."
"Building a retail business that has a bricks and mortar shop. So real shop and online post pandemic. I'm what a stupid idea, I thought let's do it. What could go wrong?"
"We're really focused on getting our industry into the mainstream in a positive light. We deserve to be, and getting a really informative spokesperson that can share what's going on behind the scenes of our industry"
EPISODE RESOURCES
https://podcasts.apple.com/gb/podcast/motorhome-matt/id1599553308
https://www.youtube.com/MotorhomeMatt
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about your first ten podcast episodes in just ten minutes! They share why itâs important to record 10 episodes before launch, how to get the right amount of variety in your content, how to choose your first interview and what you need to showcase as a new podcast host in these first 10 episodes.
KEY TAKEAWAYS
Having 6 episodes to launch with means that people will start to listen and stay, from day 1. If you record 10 episodes before launch, you then have the remaining four episodes to keep you ahead of schedule or to create a bank of episodes. You get better the more you record, your episode 10 will sound better than episode 1, so when launching, upload in reverse order so that people are hearing your best episode first. Keep your very first episode more generic for your audience. Include at least one interview in your first 10 episodes, try and showcase some variety. If you have the opportunity to interview your best guest in one of your first episodes, then do it, donât put it off to a later episode.BEST MOMENTS
"Release 6 (episodes) on day one, that makes you feel less new"
"Youâll be so much better in episode 10 than 1, thereâs probably a bigger difference between episodes 1 and 10 than 10 and 100â
âGet at least one interview inâ
VALUABLE RESOURCES
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about the current changes in the podcasting space, especially focusing on the moves Spotify is making, including buying out the useful resource for podcasters; Chartable. Ash and Kane also talk about video podcasts and where they sit in the market.
KEY TAKEAWAYS
Chartable, which can be used to promote your podcast with stats and analytics, is closing as it has been bought by Spotify. From Dec 12th, to have all the trackable features chartable has you will need to join Spotify for podcasters, but charts will be gone. Currently Podcasting is decentralised, Spotify are looking to change that by buying up multiple companies in the space. Whilst itâs true video podcasts are growing, the stats frequently quoted arenât a true picture. Often video shows autoplay so makes the stats appear higher. Video is good for clips on social media, but if people want a video podcast, then YouTube is where they will go, not Spotify.BEST MOMENTS
"Everyone used chartable to get the Apple chartsâ
âPodcasting is the Wild West in the best possible wayâ
âSpotify are buying everything"
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane explore the pros, cons, dos, and don'ts of podcast cohosting in this episode. They discuss how having a cohost can enhance content engagement and relieve pressure, but also talk about the things you need to consider before cohosting. They also share the downsides of cohosting and why it isnât just scheduling challenges you may be up against when hosting your podcast alongside someone else!
KEY TAKEAWAYS
Having a co-host takes the pressure off, it can help make solo content more engaging. You need to build a relationship with someone before being cohosts, to have rapport built already before creating content for your audience Your dedication needs to be aligned as co-hosts for your podcast to be successful and to stop anybody wasting their time (and money!) Scheduling can be more difficult with a cohost, both your diaries have to be taken into account, this can be even more of a challenge when interviewing guests Itâs worth having some paperwork before you start cohosting, so everyone knows where they stand, particularly if any issues arise further down the line. Creating and hosting a podcast with someone else creates accountability, you canât put off doing content and recording. Hosting alongside someone else makes it easier for you to showcase your personality, creating authenticity and building a better relationship with your audience.BEST MOMENTS
"I think thatâs what people like about cohosts, itâs feeling part of something when the hosts have a relationshipâ
âYou might not be making anything but when you are you want to sort that shit out beforehandâ
âHaving roles is quite importantâ
âCohost interviews annoy me quite oftenâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane are joined by Paul, a podcast host coach. He has over 25 years of experience coaching hosts, including Scott Mills, and in recent years this has focused specifically on podcast hosts. Paul talks about some of the timeless traits of a great host and gives real examples of amazing hosts and what makes them that way, including Trevor Mills, Dodge Woodhall and Lewis Capaldi. Paul also shares the podcast hosts he thinks are doing great things, what we can learn from them and common mistakes podcast hosts make.
KEY TAKEAWAYS
Paul uses the knowledge and experience he has gained over the past 25 years and applies it to podcast hosts to help make good shows great. The concept of the love shack is to get anyone involved in producing a show in a room and to talk about what they love about each other, it then helps the hosts figure out who they are as characters. It also builds confidence. Courage and bravery are important in a host, they have to be able to push guests to answer difficult questions. Authenticity and letting the audience feel like they know you, is a sign of a great host. Donât underestimate the power of humour as a host, especially if the subject you are talking about is quite dry. Building and painting pictures with words is a technique you can learn as a host to make your audience feel like they are with you, experiencing what you are talking about. Every podcast episode should have a point and some structure, itâs important as a host to not âwaffleâ. Itâs not true that everyone has an interesting story to tell, podcasters need to be wary about which guests they choose and what they base their content around. The right amount of preparation before a show can help you build the right rapport and give you background before interviewing a guest. Emotional intelligence is essential to being a good podcast host, to know when and where to push a guest, for example. Getting your questioning right, to the deep whys of a guestâs life, makes an interview more interesting and engaging, creating more depth.BEST MOMENTS
"Heâs just brave to ask those questionsâ
âIt helps the listeners of your podcast really build a genuine relationship with youâ
âSense of humour is really importantâ
âThere are still glass ceilings to be broken by podcasting and thatâs why Iâm really excited by itâ
âSteven Bartlett is top of his game no doubt, but whatâs the extra 2% that he can doâ
âItâs become a hobby, but a hobby thatâs opening doors as wellâ
âThe hole in the wall is the feature, the nail in the wall is the benefit, but the 50inch TV is the outcomeâŠsome people canât look past the nailâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about two successful ways you can monetise your podcast pre-launch and at launch, either via sponsorship or launching with an offer. Make sure to check out episodes focused on the stages of launching a podcast for a more in-depth look at how to create an offer:
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
KEY TAKEAWAYS
It is more than possible to get good sponsorship deals before you launch your podcast. There are various business models out there that use a similar approach, such as festivals and start-ups. Approach pitching to sponsors like a partnership, show them what you can offer to them and what they will be getting out of working with you. Podcasting advertising gives the highest return on spend -vs- any other type of advertising, more than TV, social media, and YouTube. If you have a course, mastermind, mentoring or anything information based, this works great to give as a launch offer. Even if you donât have any of these things you can create a course or mentorship specifically as a subscribing bonus or prize.BEST MOMENTS
"Anytime someone tells us you canât monetise a podcast before you launch we laugh in their faceâ
âWeâre basically a comedy show at this pointâ
âPodcast advertising sees the highest return on ad spend compared to any other advertisingâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
How to launch a podcast:
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about membership sites and the bonuses you can offer. They reveal the best bonus content you can create or give away to your members in different tiers and also talk about the positives of these and the situations in which they can work well.
KEY TAKEAWAYS
If you put ads and sponsors you can create a tier on your membership site to remove ads. Early release for content and pre-edited content are good bonuses you can offer. Q&A sessions with guests work well as a bonus if you can facilitate them. Any bonus and exclusive content is something members want. Challenges for your members help engagement as well as sign-ups. Think about a challenge that relates to the content and information you are selling. âAsk me anythingâ sessions are popular with members but another plus point to these is that the content doesnât need to be planned. You donât have to create every piece of content for your site; you can get guests to as well, in the form of keynotes, lectures etcBEST MOMENTS
"Any content where youâre selling informationâŠyou can make a challenge and thatâs a really easy way to get people in [to your membership site]â
âEvery week you can do an âask me anythingâ, this is content you donât need to planâ
âYou want people to keep coming to your membership site and stayingâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Should I use a business account or personal account for my business? In this episode, Ash and Kane talk about the downsides of business brands and why building your personal (or personality!) brand is far superior. They also discuss why launching a branded podcast isnât always the marketing opportunity you think it is and what you can do instead!
KEY TAKEAWAYS
If you are looking to market a company you are working for, launching a branded podcast is not a good idea. A better idea is to use a fraction of your ad budget to sponsor an existing show. People buy into personal brands, so itâs easier to build an audience. Podcasting allows you to create and craft your call to action, tailoring it specifically to your audience. This leads to a higher conversion rate with ads, sponsorship etc.BEST MOMENTS
"Branded podcasts are stupidâ
â[Sponsorship] is cheaper, quicker and easier than launching your own podcastâ
âThatâs the difference between someone converting or not, hearing that message and going âoh thatâs for me, that makes senseâ.â
âBusiness brands are dead, people donât want to engage with business brandsâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about their favourite creator led businesses in this episode. They also discuss some interesting stats from Patreon and OnlyFans and discuss the businesses that leverage creators the best.
KEY TAKEAWAYS
When creators get big, sites like Patreon arenât beneficial anymore, they take 7-8%, which when you are making hundreds or thousands or more is a big chunk of cash Pateron lose their biggest money-making creators because of their fees Size can also impact the ability for a creator to be paid what they are worth from a sponsor Mr Beast gets an average of 2 million views per video. He has created various different businesses from his brand including chocolate bars and toys. Dave Ramsay is the world's biggest seller of business and money courses. He has released books, courses and has a media empire including a radio show and podcast. Congo brands have had a lot of success with leveraging creators including launching the Prime drink brand with Logan Paul and KSI. The Hubspot podcast network is licensing shows, essentially turning creators into employees.BEST MOMENTS
"When a show gets so big, suddenly that money becomes so meaningful to just give away 8% so they create their own platform elsewhereâ
âBecause he couldnât get consistent sponsorship deals that would pay what he was worth he just thought âIâd start my own businessââ.
âHe makes Grant Cardone look like a nobodyâ
âTheir number one ad-spend is on podcastsâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Kane is joined by Alex Sanfilippo to give an update on podcasting. Looking at current data, Alex and Kane talk about what is happening in podcasting including current active podcasts, download numbers, trends in audiences and more. They also talk about the failure rate of podcasts and what things you can do as a podcaster to ensure you arenât in the 99% of podcasts that fail.
KEY TAKEAWAYS
By tracking through Google trends, Alex can see that the hype and buzz around podcasting remains very high. Less people are podcasting which means more opportunities for existing and new podcasters. As a podcaster, accountability matters, this doesnât have to be financial it can be in the form of a group or community, to help you stay on track and remain consistent. The 100th episode tends to be a magic number in podcasting, itâs when a show generally starts to yield big results. Thereâs a 94% failure rate for podcasters hitting the 100th episode mark and itâs as high as 99% if the data is based on releasing less than 3 episodes. A niche podcast isnât a reason for failure; itâs actually a reason for success. The internet has made the world smaller, being niche is powerful. Podcasts are worlds apart from social media, people listen to a podcast when they are seeking out something, from knowledge to laughter.BEST MOMENTS
"The industry buzz is still really highâ
âWe saw the number of active podcasts drop a lotâ
âSo many of us are preconditioned by social mediaâŠbut itâs not the same as listening to a podcastâ
âThe reason it takes 100 episodes is because most of us, get better by 1% every dayâ
âMost podcasts donât monetise, most donât understand how valuable their audience isâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday
Ash and Kane explore why podcast ads are outperforming traditional channels and how both podcasters and advertisers can capitalise on this. Learn about maximising sponsorship opportunities, crafting effective ad messages, and leveraging the unique advantages of podcast advertising. From the power of micro influencers to the importance of trackable discount codes, Ash and Kane explain the key factors driving success in this ÂŁ4 billion industry.
KEY TAKEAWAYS
Donât sell features or benefits, sell the outcomes and transformation Podcast ads have a better return than many more traditional advertising channels, which is why it has so much focus right now. The ÂŁ4billion ad spend in podcasting comes from the same top 20-30% of companies. Discount codes and deals are essential when working with a sponsor to make things trackable. It means if they sign up from a different channel, they will still use your code and it will be attributed to you. Podcasters or micro influencers, are better at converting, so for marketing spend it makes sense to use them. Letting small podcasters have creative autonomy over and add makes it more authentic to their audience. One of the theories behind podcast ads converting so highly is due to the way the content is consumed. It is consumed passively whilst doing other things and in doing this, individuals generally listen more and retain information and the ad more. Podcasters know their audience incredibly well so they can contextualise and tailor the advertising for them.BEST MOMENTS
"You can sponsor a podcaster and get huge leverageâ
âYou can see why these companies are doubling their ad spendâ
âIt all adds to its credibilityâ
That is the ultimate form of advertising, itâs fun but itâs memorable and the brand gets paid beyond when itâs payingâ
âYou can contextualise your advertisingâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane explore the different ways AI influencers and AI content creators are making money. None of these âcreatorsâ are real but they are all making real money! Find out whatâs happening in this space and the proof that there is no such thing as being too niche!
KEY TAKEAWAYS
There are AI influences that are making 10 million dollars a year! AI is even creating music and itâs not always easy to tell. There are less tech companies on the FTSE 100 now than 10 years ago! People arenât innovating. There was AI being developed over 20 years ago in the form of AI news anchors reading the news.BEST MOMENTS
"Riverside are really making a stand on AI editors and making them goodâ
âThereâs a robot with tits and itâs all putting you to shameâ
âIt doesnât matter how good the music is Iâm not listening to a robot country songâ
âThis was on national television years before ChatGPT was releasedâ
âYouâre never too niche, thatâs the lessonâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about why The Podcasterâs Podcast was created, the value it has provided for the agency and why they love podcasting. They also talk about their highlights of creating the podcast including their favourite episodes and interviews.
KEY TAKEAWAYS
After running the biggest podcast agency and recognising podcasting is the best content to get leads, Kane decided to create the podcast. Podcasts have much more valuable audiences and engaged audiences -vs- social media like TikTok Itâs a good feeling to be recognised and valued as a podcaster. Getting an inbound lead for sponsorship with Riverside was a big high point for Ash and Kane on the podcast. Any time there has been an episode where thereâs been more laughter than knowledge, they know it will do well with reviews and stats, because of the good energy it projects. If you arenât enjoying your content and creating, it will show, you need to try and find that joy in your podcasting journey again.BEST MOMENTS
"That level of buy-in to a creator is completely differentâ
âWe then asked questions we were genuinely curious aboutâŠbecause we were finding out at the same time as everyone elseâ
âEnergy is everything, itâs one of those woo, woo intangible things but if you feel confident, excited, if you love it, everything flows betterâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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