Episoder
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In this episode of The Power of Packaging, we chat with Ian Dooley, the Business Development Lead at Free Flow Wines, a company transforming the wine industry with its sustainable and innovative packaging solutions. From shifting traditional wine packaging from glass bottles to stainless steel kegs, Ian explains how Free Flow Wines is not only helping wineries reduce their carbon footprint but also improving the overall efficiency of the industry.
Key Lessons Covered in This Episode:
🔹 The Future of Wine Packaging:
How Free Flow Wines is leading the charge for sustainable packaging by promoting stainless steel kegs as a more eco-friendly alternative to glass bottles.
🔹 Sustainability vs. Tradition:
Ian discusses the challenges of changing mindsets in an industry steeped in tradition and how sustainability is becoming a driving force for growth and innovation.
🔹 Wine-on-Tap: A Fresh Solution:
Exploring the benefits of wine-on-tap, from reducing spoilage to offering better customer experiences in restaurants and bars, and how it helps eliminate waste.
🔹 The Power of Relationships in Sales:
Why building strong relationships with wineries and restaurants is crucial for the success of wine-on-tap programs, and how Free Flow Wines is fostering these partnerships.
🔹 Supply Chain Challenges:
How global supply chain issues are affecting the wine industry and how Free Flow Wines navigates these disruptions while continuing to grow and innovate.
🔹 Cost Efficiency & Sustainability:
The balance between driving down packaging costs and improving sustainability, and how wineries benefit from Free Flow’s cost-saving solutions.
Key Takeaways:
✅ Sustainable wine packaging can offer both environmental and economic benefits for wineries.
✅ Changing the traditional mindset in the wine industry requires persistence, education, and clear benefits.
✅ Wine-on-tap offers a unique and practical solution to reduce waste, spoilage, and improve customer experiences.
✅ Building strong relationships and understanding the supply chain are crucial to overcoming industry challenges.
Listen Now:
This episode is a must-listen for wine industry professionals, sustainability advocates, or anyone curious about the future of packaging in the beverage world.
Spotify | Apple Podcasts
Connect with Ian Dooley on LinkedIn and visit their site at freeflowwines.com
Share this episode with friends and colleagues who are passionate about innovation in packaging!
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In this episode of The Power of Packaging, we sit down with Jenna Hunter, a packaging engineer at Frida, a brand known for its innovative approach to baby and medical products. From designing for consumer convenience to balancing sustainability with strict industry regulations, Jenna shares her expertise on the challenges and breakthroughs shaping modern packaging.
Key Lessons Covered in This Episode:🔹 The Art of Packaging Design:
How Frida prioritizes functionality while maintaining a strong brand identity through innovative packaging solutions.
🔹 Understanding Consumer Behavior:
Why packaging must cater to parents shopping in urgent, high-stress situations and how thoughtful design improves their experience.
🔹 Sustainability vs. Practicality:
Exploring the complexities of eco-friendly packaging, including lightweighting, right-sizing, and material selection challenges.
🔹 Navigating Regulatory Hurdles:
Why baby and medical packaging require stringent safety measures—and how that impacts sustainability efforts.
🔹 The Future of Smart Packaging:
How brands are leveraging QR codes, interactive elements, and tech-driven solutions to enhance user experience.
🔹 Lessons from Supply Chain Disruptions:
What companies have learned from recent global challenges and how they’re adapting packaging strategies for a more resilient future.
🔹 Balancing Cost & Innovation:
How brands like Frida make strategic decisions to improve packaging while keeping costs in check.
Key Takeaways:✅ Packaging plays a critical role in shaping consumer trust and brand perception.
✅ Sustainability efforts must balance environmental impact with functionality and cost.
✅ The future of packaging will incorporate more digital and smart technology elements.
✅ Regulations in the baby and medical industries present unique challenges for packaging engineers.
Listen Now:
Whether you’re a packaging professional, a brand strategist, or a consumer curious about what goes into product packaging, this episode offers eye-opening insights into the future of the industry.
Spotify | Apple Podcasts
Connect with Jenna Hunter at LinkedIn, Tiktok and Instagram
Share this episode with friends and colleagues who are passionate about innovation in packaging!
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