Episodes
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My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it’s also because I realised something about myself:
If I’m not learning something new, I get bored quickly and start to feel as though I’m not progressing. I feel pretty certain that, when we don’t learn new things, we do end up going backwards: because the world around us is constantly changing, so we need to change how we operate just to keep pace, let alone move forwards!
This year, I’ve invested in learning from two different coaches for myself, I also invested in education and upskilling for my team.
And, of course, I read lots of books.
So, given this is my post-Christmas podcast episode, my final episode for this year and the one where I usually share my holiday reading inspo list with you, I thought I’d share the key learnings I took from my top 5 business-related books that I read this year.
Episode’s Show Notes: https://www.catherinelangman.com/episode-256/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Podcast 227: How To Calculate Your ROI On Learning To Grow Your Business
https://www.catherinelangman.com/episode-227/
Ecommerce Mastery Program:
https://productpreneurmarketing.com/ecommerce-success-business-mentor/
Book a free strategy session:
https://productpreneurmarketing.com/lets-talk/
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore
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For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025.
I love doing this exercise at the end of the year, especially before heading into my big annual planning session, and I always like to do this before Christmas so that I can actually relax and enjoy my holiday without the constant thoughts about business looping around in my brain!
I reckon this year has been a really tough year for probably everyone in business. With a dampened economy as well as an accelerating pace of technological change both compounding to create a whole lot of new challenges and hurdles, it’s been a year of constant pivots and needing to try new things in order to survive and thrive. And I’ll let you know up front, not everything I tried this year worked out, so if you’re in the same boat I want you to know this is normal for all entrepreneurs!
On the personal side this year has been pretty full on for me as well, which is no doubt also a common experience for all of you. So in addition to sharing my takeaways about business with you, I’ll also share some things I’ve done to help maintain my energy levels and motivation throughout the year.
Episode’s Show Notes: https://www.catherinelangman.com/episode-255/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
www.catherinelangman.com/playbook
www.productpreneurmarketing.com/lets-talk
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore
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Missing episodes?
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Today – as I’m recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then.
Which means that the holiday countdown is officially on! And despite the fact that we’re all feeling exhausted post-Black Friday madness, we gotta dig deep and keep going for a few more days. Now’s the time to make sure your brand is ready to spread some festive cheer and capture those last-minute shoppers.
My two sons who are competitive swimmers have also just started what they call “hell week” – double training sessions a day plus gym – and it’s hard and intense, but the rewards in terms of improved performance make it all worthwhile!
So today, let’s keep it super practical again. One of the quickest needle-movers in an eCommerce business is always your paid traffic. So I’m going to share with you 10 things that are working literally right now in terms of Meta and Google ads, and hopefully this will help you to maximise your traffic and sales results over the next week and a half…
Episode’s Show Notes: https://www.catherinelangman.com/episode-254/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.https://productpreneurmarketing.com/lets-talk-2
https://productpreneurmarketing.com/lets-talk-2Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore
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Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period.
I’m going to share some of the data that’s been released already from major Australian retailers as well as key eCommerce platforms.
As well as the inside scoop on the marketing performance across our businesses and clients’ businesses.
Plus the trends around new vs. returning customer revenue and what all this means for eCommerce brands as we head into 2025.
So, grab yourself a pen and paper and a cup of tea, and let’s dive into what’s just happened!
Episode’s Show Notes: https://www.catherinelangman.com/episode-253/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
www.catherinelangman.com/christmas
https://productpreneurmarketing.com/lets-talk-2
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore
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Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway.
So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion!
Today I want to share a shorty episode with you that is super practical, with a few quick and simple-to-execute tactics you can implement on the fly throughout your campaign. Because the opportunity to make money is here right now, consumers are spending and you want to capitalise on that opportunity!
Spending a few minutes each day to add these steps into the mix will absolutely help you to maximise your revenue results, and minimise the chances you’ll leave any potential sales on the table.
So let’s dive right in and I’ll keep it short and sweet so you can get right to it…
Episode’s Show Notes: https://www.catherinelangman.com/episode-252/
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore
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I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value.
We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount…
Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to ensure your customers have the best possible experience shopping with you, which helps increase your conversion rate, AND improves their experience using the products they’ve bought.
Here’s what we all need to know about business - there are really only 3 ways to grow:
1. Increase the number of customers who buy from you
2. Increase the amount of money customers spend per transaction
3. Increase the frequency of times each customer buys from youWith the right bundle strategy, you can actually improve all 3 of those methods of growth, and during today’s podcast episode I’ll walk you through how and why this works.
Episode’s Show Notes: https://www.catherinelangman.com/episode-251/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
www.catherinelangman.com/christmas
https://productpreneurmarketing.com/lets-talk-2
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore
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The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season?
I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic channels, how much from new vs returning customers, and how much each client can afford to spend on ads to get each purchase conversion, based on their average order value and cost of goods.
All those numbers will mean diddly squat, though, without nailing the creative strategy and the offer. Because these are the two elements that actually stop the scroll and help get the click in the first place!
So, if you’re not already running paid social ads right now, OR you are but you’re spending too much and not making a profit, then this episode is for you.
Episode’s Show Notes: https://www.catherinelangman.com/episode-250/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Replay: www.catherinelangman.com/workshop
www.catherinelangman.com/christmas
https://productpreneurmarketing.com/lets-talk-2
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore -
Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion.
As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do need to work on this now if you want to close out the year with a successful holiday sales season.
Because demand increases so much at this time of year, it can almost be like fishing in a barrel – it really is the time of year that you, as the business owner, get to generate the bulk of your revenue and profits.
In this episode, I share some insights about online shopping behaviour that are relevant right now. And then we're going to dive into some tips for your marketing to make sure that you have a super successful Christmas and holiday sales season and have a fabulous final quarter of the year.
Episode’s Show Notes: https://www.catherinelangman.com/episode-249/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk
Christmas Campaign Planning workshop - www.catherinelangman.com/workshop
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore -
This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales.
So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come…
I wanted to spend a bit of time sharing what’s currently working in eCommerce marketing – so that you can focus on the right strategies to capitalise on the increased consumer demand about to come your way.
Today on the show, I’m joined by my team member, eCommerce strategist Narelle Spencer. We discuss the underlying factors that are impacting traffic and sales right now, and share what is working and what isn’t when it comes to marketing and advertising.
If you want to close out the year on a high, this conversation is a must-listen!
Episode’s Show Notes: https://www.catherinelangman.com/episode-248/Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore -
Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media.
And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event.
On the one hand, this is why we do things like retargeting ads and use email popup forms to invite website visitors to subscribe, so that you can follow up with them after they leave your website.
But still…what gives?
The other day, I had the most interesting conversation with someone about this exact scenario, and I discovered that there is, in fact, a whole lot of data about these two very distinct buyer types.
So, whilst the current economic environment is making many consumers rethink and pull back on their spending, this isn’t necessarily true for all consumers. Bucking the trends of frugality and motivated by a desire for quality brands, these top spending consumers are driving discretionary spending and creating a fast lane in what has really become a two speed economy.
I think it goes without saying that all of us want more of those top spending customers, who make quick purchase decisions when they discover the right brand for them, and less of the ones who dilly dally and hang around for weeks or months until they get a big enough discount!
Episode’s Show Notes: https://www.catherinelangman.com/episode-247/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk
https://www.catherinelangman.com/christmas
https://www.catherinelangman.com/free-coaching-session/
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts
Listen on Spotify
Youtube
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What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby?
Well, if you’re my guest today, you invent a new product that takes the market by storm!
Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer.
Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from the moment of inspiration, through the design, prototyping and testing phase, her launch to market and how she’s scaled her business.
In just 18 months, she’s grown rapidly, now with a substantial team, launching new products and expanding internationally!
I know you’ll enjoy this story, so without further ado, let’s welcome Elysia to the show.
Episode’s Show Notes: https://www.catherinelangman.com/episode-246/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk
https://mekebaby.com/
https://www.instagram.com/mekebaby.au/?hl=en
https://www.facebook.com/mekebaby.au/
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore
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Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche.
This online store had been given some bad advice about scaling her business, particularly about Facebook ads.
It was such damaging advice and nearly sent the poor woman bankrupt!
The conversation got me to thinking a lot about two things:
1. What are we all optimising for in our business? Growth? Profitability? Time? These are opposing forces and you can't maximise them all at the same time.
And
2. A lot of business owners just don’t figure out a way to pay themselves. Sometimes this is a lack of knowledge around managing cash flow and generating profit.
Sometimes it’s a conscious decision to delay the payday to some potential future date when a big vision is realised and, perhaps, the business sold, and to keep reinvesting every possible dollar in the business towards that end goal.Building a business with predictable, profitable growth can feel obvious in theory... but is often overwhelming in execution.
Getting caught up in that ‘growth at all costs’ mentality often results in an entrepreneur constantly chasing shiny objects. Jumping from one expert or program making big promises to another, without actually taking the time to learn the fundamentals of business.
Or without realising that the fastest way to growing a successful business is a lot like getting fit – it takes dedicated practice and repetition with constant improvements over time.
What is actually required in business is a simple daily framework for planning and executing profitable growth, that you practise every day.
Episode’s Show Notes: https://www.catherinelangman.com/episode-245/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/getmoresales
https://productpreneurmarketing.com/lets-talk
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts
Listen on Spotify
Youtube
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When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don’t know anything about growing a business yet.
But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that’s when confidence comes.
I love sharing these stories of growth and transformation, and today I have an impressive one to share with you!
Shayna Stalker is the founder of The Waste-Free Home, a New Zealand based eCommerce store selling really beautiful, high quality, eco-friendly products for the home.
In the last 6 months, Shayna has grown her business by more than double, plus she’s been able to work on designing and producing an exciting new range of her own products.
On top of that rapid growth, Shayna has also mastered a bunch of new skills and has a new, much deeper understanding of what drives her business growth, which is incredibly empowering.
Tune in to hear Shayna’s story >>
Episode’s Show Notes: https://www.catherinelangman.com/episode-244/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
https://thewastefreehome.co.nz/
https://www.instagram.com/thewastefreehome/
https://www.facebook.com/thewastefreehome/
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts
Listen on Spotify
Youtube
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There are a tonne of things you can do to help grow your customer base in your eCommerce business.
Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like.
But, what about running a giveaway or a competition?
This strategy actually fulfils a couple of purposes: it helps you to grow your audiences of potential customers, AND it can help increase the number of customers who try your product and ultimately buy from you.
So in this episode, I’m going to share a few different ways to approach this strategy so that you can maximise the positive impact on selling more product and growing your business.
Episode’s Show Notes: https://www.catherinelangman.com/episode-243/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
https://www.catherinelangman.com/launch/
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What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will truly take off.
I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long, you've tried everything, or you would rather focus on your social media. Well if that rings true to you, I'm here today to challenge that mindset and help you recognize the incredible value of email marketing.
In this episode, I share all the reasons why your email list should take centre stage over your social media followers. While social media is great for organic marketing, having a large following doesn't always translate into revenue. Whereas, your email list is your direct line to your audience of buyers where you get to make a bigger impact on the market all while scaling your unstoppable eCommerce business! Honestly – what more could you ask for?!
Episode’s Show Notes: https://www.catherinelangman.com/episode-242/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
Other Ways To Enjoy This Episode:
Listen on Apple Podcasts
Listen on Spotify
Youtube
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I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it.
But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision.
My guest on the show today is Lisa Munro, founder of Happy Tummies. Lisa’s business started with the goal of making life easy for families with kids that have allergies. In that endeavour, she’s tried many different strategies to grow so that she can help more and more kids with allergies, but a lot of the time things don’t work out or are just a plain hard slog with little reward.
But Lisa remains the most persistent, determined and motivated entrepreneur I know. And testament to her approach is the success she has achieved.
Now, Lisa owns a warehouse with a commercial kitchen, has a team working for her – including a French chocolatier, has developed her own brand range of allergy-free foods that now make up 25% of her turnover, and she keeps growing at a fast clip year on year!
Tune in to hear Lisa’s story!
Episode’s Show Notes: https://www.catherinelangman.com/episode-241/Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Free Growth Strategy: https://productpreneurmarketing.com/lets-talkWebsite: https://happytummies.com.au/
Instagram: https://www.instagram.com/happytummiesptyltd/
Facebook: https://www.facebook.com/happytummiesptyltd/
Tik Tok: https://www.tiktok.com/@happytummiesptyltdOther Ways To Enjoy This Episode:
Listen on Apple Podcasts
Listen on Spotify
Youtube
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The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.”
Only, there was no retargeting campaign!!
And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about how those ads should work.
This scenario happens all too often, and is precisely why I am such a huge advocate for education.
Even more frustrating, is the fact that what’s working with ads now is not what worked even 6 months ago, and keeps changing rapidly.
So today on the show, I’m going to share ONE Meta ad strategy that ALL eCom businesses should be utilising right now, no matter if they are a start-up or a 20-year-old multi-million-dollar brand.
Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Workshop: https://www.catherinelangman.com/workshop
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
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There’s an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs.
I love the process of innovation, where you try and create a new solution that doesn’t exist yet. The creative thinking, problem solving, and brainstorming different solutions is super fun.
But it’s a whole next level when it comes to making that thing a commercially viable product that you can profitably launch to market.
Being able to manufacture something at a price point that customers will pay. The logistics of being able to ship your products and fulfil orders. What standards, if any, do you need to test for and comply with.
My guest today is Regan Merka, inventor and founder of Burleigh Wagon, which is honestly one of the coolest products ever. The Burleigh Wagon is a wagon, it's a stroller, it's an esky cooler and it’s making family outings better than ever!
Regan joins me on the show to share her journey of innovation and growth, from the seed of an idea to a brand that won a deal on Shark Tank and is now available both here in Australia and in the US! It’s a wild ride – you’re gonna love it.
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Episode’s Show Notes: https://www.catherinelangman.com/episode-239/
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
https://burleighwagon.com.au/products/wagon
https://www.instagram.com/burleighwagon/
https://www.facebook.com/BurleighWagon/
https://www.tiktok.com/@burleighwagon
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Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year.
Why?
Two reasons:
These brands have excelled at their marketing all year around, so they’ve built brand awareness, built the size of their warm audiences, and acquired new customers all year around.
Consumers are preparing to spend more during Q4. So, given the market demand is there at that time of year, you need to make sure your marketing is spot on so that you can be the go-to brand for your customers to spend with!
To really maximise your results in Q4, though, you need to do more than just throw up a Black Friday sale.
The fact is, you need to be marketing consistently to attract and warm up your audiences, so they’re absolutely champing at the bit to get their hands on your stuff when it goes on sale, and then monetising as many peak buying times as possible.
Today on the show, we’re going to dive specifically into the Black Friday promo strategy, because this is where you stand to generate the biggest boost to your revenue and profit.
Episode’s Show Notes: https://www.catherinelangman.com/episode-238/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
Email Template: catherinelangman.com/email-template
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Many of you would know and love the baby and kids brand Snuggle Hunny. It’s such a beautiful brand, aesthetically, in the quality of the products, as well as the brand’s values, which are very much about sustainability and community.
Well, today I have a real treat for you as I’m joined on the show by Julie Mathers, CEO of Snuggle Hunny!
Some of you may remember Julie as the founder of Flora and Fauna, an online retailer of all things eco. Since selling that business 2.5 years ago and then acquiring Snuggle Hunny, Julie has accomplished a LOT, from a brand and website refresh, new product development, becoming GOTs certified, expanding overseas, and so much more!
Nothing is ever smooth sailing – it’s been a wild ride for Julie over the last few years as an entrepreneur – but she very generously shares the details about all those ups and downs and what’s working to help grow the brand.
I know you’re going to love this conversation! So without further ado, let’s welcome Julie to the show.
Episode’s Show Notes: https://www.catherinelangman.com/episode-237/
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