Episodit
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Emily Crookston is the owner and "decider of all things" at Pocket PhD, where she specializes in ghostwriting and developmental editing for business books. With a PhD in philosophy and background as a professor, Emily transitioned to content writing, starting with blog posts before moving to longer formats like business books. Her focus is helping thought leaders and business owners create books that serve as effective tools for lead generation, authority building, and speaking opportunities. Emily recently published her own book, "Unwritten: The Thought Leaders Guide to Not Overthinking Your Business Book," which guides business owners through the process of writing and publishing their books without getting stuck in overthinking.
In this episode:
Building a compelling business case for writing a bookFinding your unique point of view among similar booksMaintaining author authenticity when working with a ghostwriterUsing AI effectively as a brainstorming partnerAvoiding common overthinking traps in book writingSetting realistic word count goals for busy entrepreneursSelf-publishing advantages for business booksCreating reader-centric content even in business memoirsPositioning your book strategically in the marketplaceFinding time to write while running a businessResources mentioned:
Unwritten: The Thought Leaders Guide to Not Overthinking Your Business Book - https://www.amazon.com/dp/B0D94YDCP5?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlWebsite - https://www.thepocketphd.com/AI tools for book brainstorming and outliningStandard operating procedures (SOPs) as book content foundationBook Recommendations:
"Better Than Before" by Gretchen Rubin - https://www.amazon.com/dp/0385348630?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tConnect with Emily Crookston:
LinkedIn - https://www.linkedin.com/in/emilycrookstonWebsite - https://www.thepocketphd.com/Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/
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Sheryl Bass is a children's author and book PR expert with a master's degree in social work and journalism. Her Baby Dragon series focuses on social emotional learning for children, teaching important life lessons through engaging stories. Starting from a flash of inspiration during a sneeze 15 years ago, Sheryl brought her first book "Baby Dragon's Big Sneeze" to life through self-publishing after traditional publishing routes proved unsuccessful. She runs Be Kind Publishing, emphasizing kindness and social emotional development in children's literature.
In this episode:
Origins of "Baby Dragon's Big Sneeze" from a sneeze inspirationImportance of social emotional learning in children's booksWorking with developmental editors to strengthen storylinesFinding illustrators through self-publishing resourcesUnderstanding work-for-hire contracts with illustratorsSelf-publishing vs traditional publishing in children's literatureUsing pubby.co for obtaining book reviewsPR strategies for children's book authorsMarketing through podcasts and in-person eventsBuilding a children's book seriesResources mentioned:
Self Publishing Made Simple - April Cox's mentoring service - https://www.selfpubmadesimple.com/?srsltid=AfmBOoodOm97WpZCXhBvTukZyUleNWbf4QPvbmp0DJGvSO4-EyZ5SJr8Society for Children's Book Writers and Illustrators: https://www.scbwi.org/Pubby.co - https://pubby.co/IngramSpark - https://www.ingramspark.com/Amazon KDP - https://kdp.amazon.com/Book Recommendations:
"Hunger for Words" by Christina Hunger - https://www.amazon.com/dp/B092DYHW2K?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Sheryl Bass:
Website - https://www.be-kindpublishing.com/Baby Dragon Finds His Family: A Picture Book About Belonging - https://www.amazon.com/dp/B0CLRX6WKG?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlBaby Dragon's Big Sneeze: A Picture Book About Empathy and Trust - https://www.amazon.com/dp/B0BJTFPQ55?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlAvailable on Amazon, Barnes & Noble, Walmart, TargetConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Chris Wallace is a professional poker player, author, and co-founder of WrittenWell.com. With a background in guitar building before developing an allergy to exotic hardwoods, Chris transitioned to professional poker, which led to writing opportunities during the poker boom. He began writing for poker magazines and blogs, eventually publishing several poker books including a strategy guide and "Short Stacked Ninja." After helping famous poker players increase their book sales through his understanding of Amazon's algorithms, Chris expanded into consulting with authors across all genres before co-founding WrittenWell.com with Adam Stempel and other publishing experts.
In this episode:
Journey from poker player to poker writer to author consultantHow analyzing Amazon's search algorithm led to book marketing successComprehensive self-publishing resources on WrittenWell.comGenre-specific guides with tropes, clichés, and market trendsKeyword optimization strategies beyond basic search termsImportance of avoiding keywords that hurt conversion ratesAudiobook trends and AI narration developmentsWrittenWell.com's critique groups and writing sprintsThe future of self-publishing vs. traditional publishingResources mentioned:
WrittenWell.com - https://writtenwell.com/Publisher Rocket - https://publisherrocket.com/Kindle Trends - https://kindletrends.com/ProWritingAid - https://prowritingaid.com/AutoCrit - https://www.autocrit.comSpoken.press - https://www.spoken.press/ElevenLabs - https://elevenlabs.io/Book Recommendations:
Thomas Harris novels (including "Dragon" and "Silence of the Lambs") - https://www.amazon.com/stores/Thomas-Harris/author/B000AQ28TK?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=trueCormac McCarthy's works"Characters and Viewpoint" - https://www.amazon.com/dp/1599632128?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Chris Wallace:
WrittenWell.com - Use code "publishingperformance" for a discountConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Mitch Carson is a bestselling author, TV host for NBC in Las Vegas, and international speaker who specializes in helping people build their personal brands and increase their media exposure. With decades of experience in television and media, Mitch has mastered the art of getting authors and entrepreneurs featured on major platforms. He shares his expertise on creating compelling pitches, building credibility through strategic media appearances, and leveraging visibility to achieve greater success in business.
In this episode:
The importance of continuous marketing and "omnipresence"Creating a professional one-sheet to secure media appearancesHow to customize your pitch for different media outletsStrategies for approaching major networks like BBCUnderstanding editorial calendars and timely hooksThe value of matching testimonials to your target marketCase studies of successful clients who used media to grow their businessesFirst steps for authors with no existing media presenceThe crucial role of credibility in media bookingsResources mentioned:
Get Interviewed Guaranteed programAuthor Speaker Summit (February event)LinkedIn as a primary platform for author visibilityBook Recommendations:
"Think and Grow Rich" by Napoleon Hill"Atomic Habits" by James ClearConnect with Mitch Carson:
Website: getinterviewedguaranteed.com/meet-with-mitchConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Andrew Wallner and Phil Marshall are co-founders of Spoken, an innovative platform that combines AI narration technology with a streaming network for audio content. Coming from backgrounds in healthcare technology where they developed conversational AI systems, they sold their company in 2021 before turning their attention to the audiobook market. Phil, as a sci-fi writer and audio-only reader, recognized the need for better tools to create, publish, stream, and monetize audio content, which became the genesis of Spoken.
In this episode:
Origins of Spoken from healthcare technology to audiobook innovationHow Spoken combines AI narration with streaming capabilitiesMulti-character and multi-voice narration optionsCreating custom AI voices designed exclusively for specific charactersUsing the "Speak It" feature for precise pronunciation and inflectionAutomatic analysis of characters to suggest appropriate voicesThe Unified Streaming Network monetization modelFree options for authors just getting startedHow authors retain their rights on the platformDIY audiobook creation in a single sittingUpcoming "Take It With You" feature for exporting audioResources mentioned:
Spoken.press - https://www.spoken.press/ElevenLabs - https://elevenlabs.io/Worldcon - https://www.worldcon.org/Author Nation - Author conference where Spoken was presentedBook Recommendations:
"Kill Your Darlings" - https://ihave.spoken.press/p/3SatPI7Y1iE"Welcome to the Audioverse" - https://drphilmarshall.com/spokenConnect with Andrew and Phil:
Spoken.press - https://www.spoken.press/drphilmarshall.com - https://drphilmarshall.com/Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Johnathan McClain is a multi-talented creative professional working as a screenwriter, narrator, actor, and novelist. With a background in theater and television, Johnathan transitioned to audiobook narration in 2012, coinciding with Amazon's acquisition of Audible when the demand for narrators exploded. His first major audiobook projects included narrating several Jack Reacher novels, and he has since recorded over 200 books across various genres including sci-fi, fantasy, lit-RPG, mystery thrillers, and romance.
In this episode:
Journey from child actor to audiobook narratorTheater experience as preparation for narrationTransition from TV to complete performance controlWhy voice quality alone isn't enoughAdapting narration style across genresPreparation process for fiction vs. non-fictionAuthor-narrator collaboration workflowBest practices for manuscript formattingChallenges of dual vs. duet narrationCommon narration mistakes and solutionsTips for DIY audiobook narrationResources mentioned:
Audible/ACX - https://www.acx.com/Find A Way Voices - https://www.findawayvoices.com/iAnnotate - https://www.folia.com/iannotateAudio Technica 4040 - Microphone recommendation for home recordingFocusrite Solo - Preamp recommendation for home recordingBook Recommendations:
"James" by Percival Everett - https://www.amazon.com/dp/0385550367?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl"The Wealth of Shadows" by Graham Moore - https://www.amazon.com/dp/B0CG8G3NRT?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Johnathan McClain:
Website: Available for contact through his personal website"Meet Your Maker" - Fantasy series co-written with Seth MacDuffie and published by Podium"Newtown" series - Popular lit-RPG series narrated by JohnathanConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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JD Barker is a New York Times bestselling author who has experienced various publishing paths including traditional, indie, and hybrid publishing. With a background as a book doctor and ghostwriter for over 20 years, JD transitioned to writing his own novels and has since collaborated with James Patterson among other notable authors. His unique publishing journey includes a special relationship with Simon & Schuster that combines the advantages of indie publishing with the distribution power of a major publisher. JD's expertise spans multiple genres within the thriller and suspense categories, and he has numerous works optioned for film and television.
In this episode:
JD's journey from ghostwriter to bestselling authorThe pros and cons of traditional vs. indie publishingHis unique partnership arrangement with Simon & SchusterCollaborating with James Patterson and other co-authorsHow outlining transformed his writing processCreative marketing strategies for book promotionTips for new authors on quality, consistency, and platform buildingThe challenges of adapting books for film and televisionUpcoming projects including a Flatliners reboot novelResources mentioned:
Writers Ink podcast: https://writersinkpodcast.com/NetGalley: https://www.netgalley.com/Website: https://jdbarker.com/Book Recommendations:
"On Writing" by Stephen King: https://www.amazon.com/dp/1439156816?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with JD Barker:
Website: https://jdbarker.com/Books: https://jdbarker.com/books/"We Don't Talk About Emma"” https://jdbarker.com/books/we-dont-talk-about-emma/"The Writer" with James Patterson: https://jdbarker.com/books/the-writer/Upcoming Release: "Something I Keep Upstairs" (May)Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Aryn Van Dyke is a book marketing expert and the founder of Book Rockstar, specializing in LinkedIn marketing strategies for authors. With extensive experience helping both fiction and nonfiction writers leverage LinkedIn as a powerful platform for book promotion, Aryn has developed proven methods for building professional networks, crafting engaging content, and connecting authors with their target audiences. Despite LinkedIn's reputation as a purely professional platform, Aryn demonstrates how authors can transform it into a dynamic marketing channel that drives book sales, speaking engagements, and business opportunities.
In this episode:
Why LinkedIn is valuable for authors, especially nonfiction writersHow fiction authors can also leverage LinkedIn effectivelyCreating a strategy to connect with niche audiencesOptimizing your LinkedIn profile to showcase your bookContent formats that drive engagement and visibilityNetworking techniques for building valuable connectionsTools and resources to streamline your LinkedIn marketingCommon mistakes authors make on the platformWorking with a LinkedIn marketing specialistResources mentioned:
LinkedIn content creators to follow: Kate LaDawn and Holly KrashawLater: https://later.com/Loomly: https://www.loomly.com/Buffer: https://buffer.com/LinkedIn's native scheduler: https://www.linkedin.com/help/linkedin/answer/a1347212Author Nation conferenceBook Recommendations:
"Own Your Influence" by Shereen Simon: https://www.barnesandnoble.com/w/own-your-influence-sherenne-simon/1146338027Connect with Aryn Van Dyke:
Website: https://www.bookrockstar.com/LinkedIn: https://www.linkedin.com/in/aryn-van-dykeConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Nicola Kinloch is an artist and illustrator with a background in fine art photography and textile design who recently ventured into children's book illustration. Her first illustrated book, written by her mother Patricia Lang, is about bees and beekeeping, combining adventure storytelling with educational content. The book uniquely presents the world from a bee's perspective, teaching children about beekeeping while engaging their imagination. With a passion for visual storytelling, Nicola has developed her own illustration techniques and is now working on additional books for the bee series as well as her own projects.
In this episode:
Nicola's background in fine art photography and textile designHow the mother-daughter collaboration began during COVIDThe inspiration behind the beekeeping children's bookNicola's process for learning illustration and developing her styleTechniques for creating illustrations by hand and digitallyHow to balance technical information with storytelling in children's booksFinding the right visual style for different age groupsThe importance of pacing and page turns in visual storytellingNicola's upcoming projects, including "The Adventures of Common Cutlery"Resources for aspiring children's book creatorsResources mentioned:
Online courses: "The Art of Sketching" by Matthias Adolfsen: https://www.domestika.org/en/courses/1218-the-art-of-sketching-transform-your-doodles-into-art/reviews?page=313The Good Ship Illustration Limited: https://www.thegoodshipillustration.com/Society of Children's Book Writers and Illustrators (SCBWI); https://www.scbwi.org/Children's Writers and Artists Yearbook 2025: https://www.amazon.com/dp/1399411829?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlBook Recommendations:
"Designing Your Life: Build the Perfect Career Step by Step" by Bill Burnett and Dave Evans: https://www.amazon.com/dp/0451494083?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Nicola Kinloch:
Website: https://www.boundtobee.com/Kindle Publishing Income: https://kindlepublishingincome.com/Linkedin: http://www.linkedin.com/in/nicola-kinlochConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Leah Paulos is the founder and director of publicity for Press Shop PR and Book Publicity School. With a background in journalism as a writer and magazine editor at Condé Nast, Leah brings a unique perspective to book publicity, having been on the receiving end of pitches. After transitioning from journalism, she founded Press Shop PR to help authors navigate the challenging world of book promotion, especially as publishing houses provide less marketing support than in the past. Her team has worked with nearly 350 authors, from bestsellers like Neil deGrasse Tyson to debut novelists with small independent presses.
In this episode:
The difference between publicity and paid advertisingHow Leah's journalism background informs her approach to publicityCase studies of successful book promotion campaignsFinding the right media outlets for your specific bookHow to create an effective pitch for journalists and media outletsEstablishing credibility when self-publishingThe importance of appearing in various media formatsOverview of Book Publicity School's programs and offeringsOvercoming the intimidation of self-promotionPractical steps for authors to start their publicity journeyResources mentioned:
Press Shop PR - https://www.pressshoppr.com/Book Publicity School - https://www.bookpublicityschool.com/Free monthly "101" class available on Book Publicity School's website: https://www.bookpublicityschool.com/101Connect with Leah Paulos:
Linkedin: https://www.linkedin.com/company/press-shop-pr/Bsky.App: https://bsky.app/profile/leahpaulos.bsky.socialFacebook: https://www.facebook.com/profile.php?id=100090936998502Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Flora Qian is a writer born and raised in Shanghai who later lived in Hong Kong for over a decade before relocating to New York City. Her novel "South of the Yangtze" won the Proverse Prize, an international award for unpublished works in fiction and poetry. Drawing on her experiences growing up in 1980s China and living across multiple cultures, Flora's work explores themes of identity, language, censorship, and cultural displacement through the coming-of-age story of a young Chinese woman navigating complex political and personal landscapes.
In this episode:
Flora's background and journey from Shanghai to Hong Kong to the USThe inspiration behind "South of the Yangtze" and its themesFlora's writing process as a discovery rather than planningWorking with a publicist to promote her work in a new countryWriting in English as a way to bypass censorshipPlans for future projects exploring motherhood and Chinese folk talesResources mentioned:
Proverse Prize: https://proversepublishing.com/proverse-prize/Claire McKinney: https://www.clairemckinneypr.com/Picture This Post: https://www.picturethispost.com/Book Recommendations:
"The Fat Years" by Chan Koonchung - https://www.amazon.com/dp/0307742822?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl"The Only Gaijin in the Village" by Iain Maloney - https://www.amazon.com/dp/184697514X?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Flora Qian:
Website: http://floraqian.comInstagram: http://www.instagram.com/salutflora/Goodreads: https://www.goodreads.com/author/show/13053607.Flora_QianSouth of the Yangtze: https://www.amazon.com/dp/9888833456?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Marco Moutinho is the founder and CEO of Dibbly (formerly The Urban Writers), a comprehensive content creation platform that combines AI tools with freelance writing services. The rebranding from The Urban Writers to Dibbly reflects their expansion beyond just writing services to include a suite of AI-powered content creation tools. With Dibbly Create, their collaborative document editor, and an extensive freelancer marketplace, Dibbly aims to streamline the book creation process from research to publication-ready files.
In this episode:
The evolution from The Urban Writers to DibblyOverview of Dibbly Create's AI-powered content creation toolsUsing AI research tools to analyze competitor booksThe book creation process from outline to finished manuscriptHow Dibbly handles different book genres (fiction vs. nonfiction)Interior book design and export capabilitiesCreating a complete book in 24 hoursEnsuring quality when using AI for book creationUpcoming features and improvementsResources mentioned:
Dibbly Create - https://dibbly.com/create/KIP - Dibbly's AI assistantThe AI Book Method - https://dibbly.com/ebook/KIP Scout - https://dibbly.com/scout-tutorial/#:~:text=KIP%20Scout%20by%20Dibbly%20is,can%20publish%20the%20next%20bestseller.Dibbly Marketplace - https://dibbly.com/marketplace/Book Recommendations:
"The AI Book Method" by Marco Moutinho: https://dibbly.com/ebook/Connect with Marco Moutinho:
Website: https://dibbly.comConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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John DeMato is a visual storytelling expert and professional photographer who specializes in creating compelling visual content for entrepreneurs, authors, speakers, and consultants. After transitioning from a career as a television field producer, John found his niche in branding photography, which eventually led him to develop Book Boudoir - a specialized service creating high-quality, strategic photographs of books for marketing purposes. With his background in visual storytelling, John helps authors elevate their brand presence through professional imagery that showcases not just their book covers, but the valuable content inside.
In this episode:
John's journey from TV production to specialized photographyThe origin story behind Book BoudoirCreating strategic visual assets for book marketingPhotographing book interiors to showcase valuable contentUsing professional book photography for Amazon A+ contentHow authors use book photos in presentations and marketing materialsThe importance of visual storytelling in building authorityStrategic approaches to professional photographyTips for authors on budget-friendly photography optionsThe Book Boudoir process from consultation to final portfolioResources mentioned:
DeMato Productions: https://www.johndemato.com/Book Boudoir photography service: https://www.johndemato.com/book-photosAmazon A+ content for book listings: https://sell.amazon.com/tools/a-contentConnect with John DeMato:
Website: https://www.johndemato.com/Blog: https://www.johndemato.com/blogFacebook: https://www.facebook.com/DeMatoProductions/Linkedin: https://www.linkedin.com/in/johndematoInstagram: http://instagram.com/dematophotoConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Carol Kabaale is a Facebook ads expert based in South Africa who transitioned from a corporate hospitality career to digital marketing after seeking more freedom and fulfillment in her work. With eight years of experience specializing in Facebook and Instagram advertising, Carol helps clients develop strategic marketing campaigns that build community and convert leads into customers. Her data-driven approach focuses on understanding audience demographics and creating targeted content that resonates with specific reader personas.
In this episode:
Carol's journey from corporate hospitality to Facebook ads specialistThe three "seasons" of marketing: visibility, nurturing, and salesHow to use Facebook and Instagram ads to build an author communityCreating effective lead magnets and email capture strategiesTechniques for targeting specific reader demographicsCost-effective ad strategies for authors on limited budgetsThe importance of retargeting campaigns for better conversionsKey metrics authors should track in their advertising campaignsHow to determine if you're ready to start running Facebook adsBuilding author email lists before and after book publicationResources mentioned:
Meta Ad Platform (Facebook, Instagram, and WhatsApp): https://business.meta.com/?locale=en_USIn-form lead generation toolsDM funnel strategy using "comment the word" techniqueRetargeting campaigns for warm audiencesConnect with Carol Kabaale:
Website: https://carolkabaale.com/Take Carol's quiz to see if you're ready for Facebook adsInstagram: https://www.instagram.com/carolkabaale/Linkedin: https://za.linkedin.com/in/carolkabaaleFacebook: https://www.facebook.com/kabaalecarol/Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Hannah Parry is an author of both adult and young adult fiction who came to writing later in life after initially training as a nurse. With a family background in writing (her parents were copywriters in advertising), Hannah discovered her passion for storytelling in her late twenties. After experiencing several personal losses, she found herself writing more frequently as both an emotional outlet and a form of escape. Her young adult historical fiction series follows the adventures of Isabella Rockwell, while her adult fiction explores darker psychological themes.
In this episode:
Hannah's journey from nursing to writingHow personal trauma can trigger creative writingUsing the Christopher Vogler story structure for fiction writingThe three-act structure and hero's journey frameworkChallenges of writing historical fiction set in different countriesSelf-publishing strategies using Amazon Kindle SelectFree book promotions to build readershipDifferences between writing for adults vs. young adultsWorking with editors and publishing professionalsThe importance of writer networks and newslettersBalancing historical accuracy with engaging storytellingManaging writer's block and fixing plot problemsResources mentioned:
The Writer's Journey by Christopher Vogler: https://www.amazon.com/dp/193290736X?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlAmazon Kindle Select program: https://kdp.amazon.com/help/topic/G200798990Story Origin: https://storyoriginapp.com/Book Recommendations:
"Bird by Bird" by Anne Lamott: https://www.amazon.com/dp/0385480016?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Hannah Parry:
Website: https://hannahparry.com/Linktree: https://linktr.ee/hannahparry1Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, while also working on her own fiction writing.
In this episode:
What makes an effective book launch strategyThe importance of marketing preparation before publicationCreating a "street team" of early supportersObtaining advanced reviews through various channelsOptimizing your Amazon presence with proper categories and keywordsRunning successful Amazon bestseller campaignsLeveraging author networks and newsletter swapsPost-launch review generation strategiesThe benefits of staggered launches for different formatsSpecial marketing considerations for children's booksFull-service publishing support optionsResources mentioned:
NetGalley: https://www.netgalley.com/Kirkus and Forward Reviews: http://www.kirkusreviews.com/Independent Book Publishers Association: https://www.ibpa-online.org/Story Origin: https://storyoriginapp.com/Podmatch: https://podmatch.com/Book Recommendations:
"Gasping for Air, Choking on Shame" by Dana S. Diaz: https://www.amazon.com/dp/B0C6WBCWNG?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl"Summer's Blood" by Adele Royce: https://www.amazon.com/dp/B0D4VZYCPX?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl"The Creative Habit" by Twyla Tharp: https://www.amazon.com/dp/0743235274?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl"The Artist's Way" by Julia Cameron: https://www.amazon.com/dp/0143129252?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Alexa Nazzaro:
Axel Author Group Website: https://aaxelauthorgroup.com/Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Barbara Boyd is a book coach and author who has guided over 100 authors through the publishing process. With a specialty in nonfiction writing, Barbara helps experts transform their knowledge into well-structured, reader-focused books. As a certified book coach through Author Accelerator, she uses proven frameworks like the Blueprint for a Non-Fiction Book to help authors clarify their ideas, identify their target audience, and achieve their publishing objectives.
In this episode:
The Venn diagram concept for books (idea, audience, objectives)Identifying and narrowing your target audienceTranslating complex expertise into reader-friendly contentStorytelling techniques for nonfictionCreating logical reader journeysValue of detailed outlines before writingSimplifying complex ideas through examplesWhy sharing knowledge attracts rather than repels clientsBook writing timeline expectationsBook coaching as editorial and emotional supportTraditional versus self-publishing approachesResources mentioned:
Author Accelerator's Blueprint for a Non-Fiction Book: https://www.amazon.com/dp/1733251146?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlJenny Nash of Author Accelerator: https://www.authoraccelerator.com/about-usBook Recommendations:
"Write a Must Read" by A.J. Harper: https://www.amazon.com/dp/1989603696?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Barbara Boyd:
Website: https://www.barbarajboyd.com/LinkedIn: https://it.linkedin.com/in/barbarajboydSchedule a Discovery Call: https://barbaraboyd.as.me/discoverycallConnect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Ray Hartjen is an author, musician, and cancer patient advocate who has written several books including "Me, Myself and My Multiple Myeloma" - a memoir about his journey with blood cancer. After being diagnosed in 2019, Ray transformed his experience into a platform to help others, with all proceeds from his book benefiting the Multiple Myeloma Research Foundation. Beyond his cancer memoir, Ray has co-authored "Immaculate: How the Steelers Saved Pittsburgh" and writes about his other passions including auto racing with his upcoming book about the Indianapolis 500.
In this episode:
Ray's journey from cancer diagnosis to becoming an author and advocateThe process of writing a deeply personal memoirHow Ray's perspective shifted from "fighting" cancer to living with itThe importance of community in the cancer patient experienceHow writing helped Ray connect with others and expand his purposeThe challenges and benefits of working with editors and publishersMarketing strategies for authors promoting their booksTips for writing authentic biographical storiesResources mentioned:
Me, Myself and My Multiple Myeloma: https://www.amazon.com/Myself-Multiple-Myeloma-Behind-Scenes/dp/1636983340Immaculate: How the Steelers Saved Pittsburgh: https://www.amazon.com/Immaculate-How-Steelers-Saved-Pittsburgh/dp/1636980546Revenue Orchestration and Today's New Era of B2B Sales and Marketing (book): https://www.amazon.com/Revenue-Orchestration-Todays-Sales-Marketing-ebook/dp/B0DJX3LC9LBook Recommendations:
Project Hail Mary by Andy Weir: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135202A Short History of Nearly Everything by Bill Bryson: https://www.amazon.com/Short-History-Nearly-Everything/dp/076790818XConnect with Ray Hartjen:
Website: https://rayhartjen.com/Facebook: https://www.facebook.com/ray.hartjenX.com: https://twitter.com/RayHartjenYoutube: https://www.youtube.com/channel/UCLGz0k3o0dK3g6c0aVJay_QInstagram: https://www.instagram.com/rayhartjen/Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Gene Mollica and Sasha Almazan are the creative duo behind GNS Cover Design Studio, a premium book cover design company specializing in photo-based, high-impact covers for authors. With over 15 years of experience working with both traditional publishers and indie authors, they bring their backgrounds in photography, digital art, and styling to create covers that help books stand out in competitive marketplaces. Their unique collaborative approach has helped countless authors transform their sales and careers through strategic visual branding.
In this episode:
The evolution from traditional publishing to working with indie authorsWhy professional book covers are crucial for sales successThe detailed creative process behind premium book coversHow photo shoots and custom imagery elevate book brandingThe importance of genre-appropriate design elementsSuccess stories of authors whose sales transformed after cover redesignsStrategies for creating consistent branding across a book seriesHow to assess if your current cover is limiting your sales potentialResources mentioned:
Silvia Moreno-Garcia's "The Seventh Veil of Salome"Michael Merson's thriller seriesMichael Anderle's Kurtherian Gambit seriesLindsay Buroker's urban fantasy seriesR.L. King's seriesC.E. Murphy's Walker Papers seriesConnect with Gene & Sasha:
Website:https://www.gscoverdesignstudio.com/Email: [email protected]Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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Dale L. Roberts is an award-winning writer and the author of "Publishing Wide," a comprehensive guide for authors looking to expand their book distribution beyond Amazon. With over a decade of experience in self-publishing, Dale shares valuable insights on how authors can maximize their reach and revenue by strategically publishing across multiple platforms, while maintaining control of their publishing business.
In this episode:
The concept of "wide publishing" and why it matters to authorsThe advantages and limitations of Amazon KDP SelectStrategic approaches to distributing your books across platformsThe importance of understanding platform overlap to avoid duplicationHow to navigate ISBN options when publishing wideKey platforms for publishing books beyond AmazonDirect sales strategies and tools for authorsCommon mistakes authors make when going wideResources mentioned:
Wide Publishing for Authors: A Guide to Expanding Your Book’s Reach and Finding More Readers (Self-Publishing with Dale): https://www.amazon.com/Wide-Publishing-Authors-Expanding-Self-Publishing/dp/1639250603Amazon KDP: https://kdp.amazon.com/KDP Select: https://kdp.amazon.com/help/topic/G200798990Draft2Digital: https://www.draft2digital.com/IngramSpark: https://www.ingramspark.com/PublishDrive: https://publishdrive.com/BookVault: https://bookvault.app/Laterpress: https://www.laterpress.com/Payhip: https://payhip.com/Gumroad: https://gumroad.com/Story Origin: https://storyoriginapp.com/Book Recommendations:
Wide Publishing for Authors: A Guide to Expanding Your Book’s Reach and Finding More Readers (Self-Publishing with Dale): https://www.amazon.com/Wide-Publishing-Authors-Expanding-Self-Publishing/dp/1639250603Connect with Dale L. Roberts:
Website: https://selfpublishingwithdale.com/Connect with Teddy Smith:
@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcTeddy’s Website: https://teddyagsmith.com/Facebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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