Episódios
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Subscriber-only episode
We're flashing back to August of 2017, where I hit my first 3 figure month, then tripled that amount by October of the same year. And I'm on target to follow that same trend now, 7 years later - but with less than 1/4 of the products.
And I'm sharing exactly how I got here and how I plan to hit that goal! -
Could a few strategic tweaks skyrocket your Teachers Pay Teachers (TPT) business? We promise you'll learn actionable tactics in this episode that could change your game. We're unveiling three targeted strategies we’re rolling out over the next three months to boost customer engagement and drive sales. From setting up tripwire ads for both our established math store and our new preschool niche store to revamping our email opt-in sequence for the math store, we cover it all. Additionally, you'll hear how batch writing emails ensures we maintain a consistent communication flow with our audience while keeping our workload manageable.
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Subscriber-only episode
After weeks of battling through illness, moving, and travel, I return with an apology and a promise to reward your patience with extra content. Join me as I share the trials of maintaining a business amidst life's chaos and extend my empathy to fellow entrepreneurs feeling overwhelmed. From setting up vital systems to keep afloat during tough times to an update on my landing page and email opt-in strategy, I discuss the importance of resilience and consistency, even when the immediate response feels discouraging. Reflecting on my participation in a TPT site-wide sale, I candidly explore the challenges of managing different business aspects and the vulnerability of putting yourself out there.
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Ready to uncover the secrets behind building a successful Teachers Pay Teachers (TPT) business from scratch? Join me, Lauren Fulton, as I recount my 2024 journey of starting a new (2nd!) TPT store in a completely different niche after eight years of growing and running an established store. You’ll hear firsthand about the hurdles I faced while juggling multiple tasks and the critical role that experimentation played in my product creation process. Discover why narrowing your focus can lead to better outcomes and how pivoting to smaller, more manageable products boosted my sales.
This episode doesn’t just stop at my personal narrative; it's packed with actionable insights on market research and product testing. Learn how starting small and trying different resources can help pinpoint what resonates with buyers, allowing you to refine your strategy more effectively. We’ll challenge the myth that a vast product catalog is necessary for financial success, showcasing how a few well-researched offerings can make a substantial impact. Plus, get a behind-the-scenes look at the numbers and strategies that have driven my new TPT business forward. Subscribe now for weekly tips and strategies tailored for TPT sellers aiming to grow their businesses.Support the show
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Subscriber-only episode
Curious about how we've skyrocketed to over 1,800 email subscribers and hit early sales in July? Join us in this episode where we spill the beans on our latest store milestones and share the excitement of receiving our first unsolicited reviews on paid products. We also discuss the progress of our virtual assistant on major projects and our plans for new resources. Even though new products haven't been added recently, our strategies are in motion, and we’re aiming high for back-to-school season.
We reveal our tactical reduction of Facebook ad spending to $10 a day, the launch of a new tripwire for additional sales, and our thoughts on TPT's data updates. Learn how we maintain a balanced approach to sales tracking amid temporary traffic concerns. Plus, we outline our ambitious plans to automate more processes and empower our VA to take on bigger responsibilities. Don't miss out on our comprehensive update and future vision for the store! -
What if you could revolutionize your TPT business with the power of AI? Join me, Lauren Fulton, as I share how AI tools like voice generators and the paid version of ChatGPT have transformed my workflow. From creating compelling "About Me" sections and product descriptions to drafting the backbone of your blog posts, you'll discover practical tips and specific prompts to maximize the effectiveness of these tools. Learn how AI can even assist in generating unique graphics for your resources, helping you stand out in the crowded market.
But that's not all—engaging educators has never been more fun! Discover how you can spark interaction and community among math teachers with innovative strategies like Where's Waldo-style images featuring "Joe" and math symbols, pop-up Facebook groups, and interactive games such as quizzes, Kahoot, and emoji puzzles. Plus, see how versatile tools like ChatGPT can create custom puzzles and content, adding an extra layer of engagement to your offerings. Don’t miss this episode packed with actionable insights and creative ideas to elevate your TPT venture!Support the show
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I'm sharing some of my top takeaways from the Teacher Seller Summit that could revolutionize your approach to business growth. From the unique vantage points of a co-host, presenter, and attendee, we share invaluable insights from industry leaders like Farrah Henley, who underscores the importance of boosting your domain authority, and Krystal Griffith, who introduces the concept of informal freebie swaps to supercharge your email marketing with less stress.
Ever heard of "forever email sequences"? Learn how they can keep your audience engaged with fresh content endlessly. We also dive into the art of managing seemingly impossible workloads, breaking them down into achievable tasks. Hear about my own experience of a last-minute conference session that turned out surprisingly successful, emphasizing the benefits of flexibility and showing up. Plus, a heartwarming moment of dedication rewarded by Farrah Henley. This episode is packed with actionable tips and real-life stories to inspire your business journey.Support the show
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Do you think you can build a thriving Teachers Pay Teachers (TPT) business with just one hour a week? Join me as I bust the myth that you need endless hours to see progress. On this episode of the Rebranded Teacher Podcast, I share a practical strategy for those who can only spare a single hour each week. By focusing on creating smaller, quicker-to-produce resources and dedicating time to keyword optimization, you'll keep your TPT store humming along even during the busiest seasons of life.
Whether you're a newbie to TPT or a seasoned seller, this episode is packed with actionable advice. Tune in to discover how to make the most of limited time by breaking down tasks into manageable chunks. I'll guide you through a month-long plan: spend the first three weeks creating new resources and dedicate the final week to refining your keyword strategy. This method ensures you continue to add value to your store and maintain momentum, no matter how hectic your schedule. Let's get productive, even on a time crunch!Support the show
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Can AI help you create top-notch teaching resources faster and more efficiently? Today on the Rebranded Teacher Podcast, I'm thrilled to share what I'm looking forward to at the upcoming Teacher Seller Summit. From learning how to leverage AI from experts like Asia Hines, to discovering strategies for transforming your TPT resources into engaging workbooks with Crystal Griffith, this episode is packed with insights that promise to take your teacher entrepreneur business to the next level. We'll cover everything from de-stressing techniques with live yoga sessions by Megan Nolan to enhancing your blog with tips from Stephanie Royer.
With multiple income streams in my business, I'm always seeking ways to optimize and expand. Alyssa McDonald's session on creating authentic content with AI is another highlight you won't want to miss. Whether you're an experienced teacher entrepreneur or just starting out, these sessions are designed to provide actionable strategies and practical advice. Tune in and get ready to boost your productivity, enhance your well-being, and grow your TPT business purposefully and sustainably!
Get Your Tickets to Teacher Seller's Summit!
https://laurenfulton.krtra.com/t/oTIxSLPqfhYfSupport the show
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Subscriber-only episode
Weekly store update + where we are so far!
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What common mistakes are holding back your Teachers Pay Teachers (TPT) business, and how can you avoid them? Join us as Kirsten Hammond, a seasoned teacher and thriving TPT seller, shares her journey and insights on developing a clear business strategy from the start. Drawing from her own experience transitioning from teaching various grades to honing in on upper elementary social studies, Kirsten emphasizes the importance of finding a niche and building a cohesive brand. Learn how a scattered assortment of resources can confuse buyers and hinder your store's growth, and discover the benefits of a focused, strategic approach to the TPT marketplace.
Consistency is key, especially when it comes to visual branding. Kirsten and I delve into the critical role that consistent visual branding plays in making your TPT store stand out. We tackle the balance between refreshing your brand and maintaining its core identity, offering practical tips for updating your resources to keep them relevant and competitive. From subtle tweaks like deepening color hues to updating fonts, you'll get actionable advice on evolving your brand without causing disruption. Plus, get a sneak peek into Kirsten's upcoming session at the Teacher Seller Summit, where she'll share expert strategies on brand strategy, resource design, and setting up a successful TPT store. Tune in for a treasure trove of tips that will help you elevate your TPT business to new heights!
Get Your Tickets to Teacher Seller's Summit!
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Kirsten's Website:
https://thesouthernteach.com/
Kirsten's Instagram - @thesouthernteach
https://www.instagram.com/thesouthernteach/
Kirsten's Instagram - @thesouthernteach.designs
https://www.instagram.com/thesouthernteach.DESIGNS/Support the show
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Can an iPhone really take your product photography to the next level? Join us as we sit down with Rakel Johnson, a former K-2 teacher turned product photography maestro, who reveals her secrets for capturing stunning educational resource images. From achieving perfect lighting to understanding buyer behavior across platforms like Teachers Pay Teachers (TPT), Instagram, and blogs, Rakel's insights are invaluable. She shares practical tips for using just your iPhone, ensuring consistent lighting, and repurposing images to maximize engagement and sales.
This episode is packed with actionable takeaways for TPT sellers looking to enhance their product photos. Rakel breaks down essential tools like ring lights, softboxes, and editing apps like Snapseed, and emphasizes the importance of planning for consistent photo sessions. Learn how to breathe new life into your social media and blog posts with Canva and other creative tools. Plus, get a sneak peek into the Teacher Seller Summit where you can get hands-on experience with these techniques. Stay tuned to the end for details on how to follow Rakel on Instagram and enroll in her course, Product Photo Genius, for more expert advice.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Rakel's Website:
https://www.rakeljohnsonsimplycreating.com/
Rakel's Instagram:
https://www.instagram.com/rakeljohnsonsimplycreating/Support the show
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Ever wondered how you can make your educational resources stand out in the crowded TPT marketplace? Join us as we sit down with Kelly Harvill, a speech-language pathologist turned professional photographer who has mastered the art of product photography and mock-ups for teacher sellers. Kelly shares her incredible journey and invaluable tips on how to create eye-catching, realistic mock-ups that can elevate your product's presentation. From understanding the importance of professional lighting to the nuances of styling, you’ll gain insights that can transform how you showcase your digital and print products.
Imagine saving hours on product presentation while still achieving a professional look. Kelly explains how using pre-made backgrounds and movable pieces in your mock-ups can simplify your workflow and make your resources more appealing to potential buyers. Perfect for busy educators, these techniques allow you to focus on what you do best—teaching—while still providing high-quality, branded visuals for your products. Whether you're a seasoned TPT seller or just starting out, you’ll find practical advice on maintaining brand consistency and using high-quality images to attract more customers.
Don’t miss our discussion on the innovative "make and take" concept, designed to offer hands-on learning for creating effective mock-ups. Kelly explains how free photo elements and the Mock-up Mastery Facebook group can support your creative process. Plus, learn about the upcoming Teacher Seller Summit and how you can stay connected with a community of like-minded educators. Tune in to discover how to revolutionize your product displays and set yourself apart in the competitive world of educational resources.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Kelly's Instagram:
https://www.instagram.com/speakingofimages/
Kelly's Website:
https://speakingofimages.com/
Kelly's Image Maker Membership
https://speakingofimages.com/image-maker-membership/Support the show
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Subscriber-only episode
Weekly update after a slow business week and plans to turn things around!
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Unlock the secrets to skyrocket your email marketing success with insights from email marketing mavens Melanie Batistelli and Branda Villacob. Discover how to craft a welcome sequence that not only converts subscribers into loyal followers but also drives significant sales. With tips on creating sequences of at least four emails, Melanie and Branda guide you through the metrics that matter and how to make data-driven adjustments to keep your strategy on point.
Dive into the nitty-gritty of engagement rates in your welcome sequences. We break down what open rates and click rates mean for your campaign and why comparing these metrics against your own historical data is more insightful than industry standards. Learn the importance of regular monitoring and tweaking, especially if you're running ads, to maintain consistent engagement. Melanie and Branda also share how to identify and address drops in engagement, ensuring your welcome sequence remains compelling and effective.
Finally, adapt your email marketing strategies to resonate with different audiences and changing economic conditions. From the power of storytelling to the effectiveness of a direct approach, discover what messaging works best for different segments. Understand how economic downturns and seasonal fluctuations can influence consumer behavior and necessitate changes in your approach. Melanie and Branda emphasize continuous experimentation and adaptation, sharing practical examples and inviting listeners to their podcast, Chaos to Conversions, and their upcoming sessions at the Teacher Seller Summit. This episode is packed with actionable strategies to elevate your email marketing game.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Branda and Melanie's Podcast:
https://open.spotify.com/show/0K7iecvTpCNf3QEVyVOC4D
Branda's Instagram:
https://www.instagram.com/therelevantcollective/
Branda's Website:
https://www.therelevantcollective.com/
Melanie's Instagram:
https://www.instagram.com/duxburydigital/
Melanie's Website:
https://duxburydigital.co/aboutSupport the show
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Subscriber-only episode
This journey hasn't gone exactly as I'd hoped it would, if I'm being honest. In this episode, we're riding the entrepreneur roller coaster together - as I reflect on why sales aren't where I'd hope they would be and discover mid-episode that I'm doing (a little) better than I thought.
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Unlock the hidden gems within Google's suite of free tools as technology coach Adrienne Farrow joins us to reveal the secrets to optimizing your Teachers Pay Teachers business. If you've ever found yourself overwhelmed by subscriptions or wrestling with organization, this episode is a goldmine of strategies to save both time and money. Adrienne sheds light on the most underappreciated features of Google Drive and shares invaluable insights on the shift towards digital products in education. Plus, we tackle the importance of diversifying product formats to captivate a wider audience and underscore the crucial role of efficiency for the savvy teacher entrepreneur.
Wade into the waters of productivity with our deep-dive into Google Calendar's task integration and the organizational marvels of Google Sheets. Imagine managing your to-do list in harmony with your schedule, all within Google Calendar, and streamlining your workflow with Google Sheets' straightforward features like 'chips,' dropdowns, and color coding—no complex formulas necessary. I'll share how these tools revolutionized my business, from monitoring performance metrics to orchestrating events like the teacher seller summit. This episode is your invitation to embrace the simplicity and power of Google's tools, stripping away any hesitation tied to their sophistication and arming you with the prowess to elevate your business backend systems.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Adrienne's Website
https://www.adriennefarrow.com/
Adrienne's YouTube Channel
https://www.youtube.com/@adriennefarrow
Adrienne's Instagram
https://www.instagram.com/theadriennefarrow/
Adrienne's Memberships
https://goto.adriennefarrow.com/Support the show
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Unlock the secrets to business growth without breaking the bank as Brittany Verlinich, a maestro of content strategy and social media, joins us to reveal how teacher entrepreneurs can boost their Teachers Pay Teachers ventures. Brittany brings her unique blend of creativity and practical marketing wisdom, illuminating the path to leveraging community resources and building powerful email lists. Our conversation is rich with nuggets of wisdom for those facing the common hurdles of limited time, money, and energy, ensuring your business can thrive with the right strategies in place.
Strapped for cash but rich in ideas? This episode is a goldmine, exploring how educators can transform their grant-writing prowess into business funding, and how internships offer a sustainable solution for growth. We share insights from the FinCon conference, dissect the advantages of educational internships, and highlight the significance of networking for securing grants. If you're an educator turned entrepreneur, Brittany and I lay out a roadmap for nurturing your business without dipping into personal savings, fostering symbiotic partnerships, and providing real-world experience for interns.
Looking to amplify your marketing efforts? We dissect the art of collaboration and delve into the world of business partnerships. This episode isn't just about going solo; it's about harnessing the collective power of shared goals and resources. From Facebook group collaborations to Instagram swap strategies, we cover it all. And don't miss our final note, where Brittany extends an open invitation to connect through her 'Social Media Magic' podcast, her Instagram, and at the Teacher Seller Summit, promising to make the daunting world of social media marketing not just bearable but downright enjoyable.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Brittany's Instagram:
https://www.instagram.com/BRITTANYVERLENICH/
Brittany's Facebook Group:
https://www.facebook.com/groups/audienceandauthority/?ref=share_group_linkSupport the show
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Ever feel like your TPT store is a tiny fish in the vast ocean of resources? Join us as we unveil the tactics that will put your products on the map, drawing from the launch of my own TPT venture. We're peeling back the curtain on why a robust product lineup can turn casual browsers into loyal followers, and how driving traffic to your store is a game-changer.
Forget about chasing less crowded niches; I'll argue that your expertise is your best asset in any market. Plus, I'm giving a sneak peek at a workshop that'll make SEO and keyword research a breeze, setting your listings up for organic discovery success.
FREE Rank My Resources Workshop: https://rebrandedteacher.kartra.com/page/mnx229
Get Access to the Private Podcast, Documenting My New TpT Journey: https://www.buzzsprout.com/1772118/subscribeSupport the show
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Subscriber-only episode
One week of having resources listed in the new store. What I've sold, how things are progressing, and what my plan is moving forward!
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