Episodes
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12/18/24 - Episode 148
Build Grow Scale - https://buildgrowscale.com/Brand It! Calendar - https://apps.shopify.com/brand-it-calendar
Episode Summary
In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from his journey, highlighting the importance of understanding data and user behavior to improve sales without necessarily increasing traffic. The conversation provides practical strategies for Shopify store owners to enhance their revenue by effectively converting existing visitors into customers.
Show Links
Show Notes & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-148-shopify-cro-with-matthew-stafford -
12/4/24 - Episode 147
Badgezilla - https://apps.shopify.com/badgezilla
Episode Summary
In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search results and consumer interest.
Scott utilizes Google Ad Planner to evaluate the specificity of search queries, noting that highly specific ("long-tail") searches often show minimal search volume. He observes that broader terms, such as "Black Friday luggage deals," yield higher search volumes. Additionally, he finds that the term "deals" is more frequently searched than "sale," and "Black Friday" surpasses "Cyber Monday" in search popularity.
The episode emphasizes the importance of selecting appropriate keywords for optimizing marketing campaigns, highlighting that word choice significantly impacts search visibility and consumer engagement. Scott's analysis offers practical guidance for e-commerce businesses aiming to enhance their Black Friday and Cyber Monday strategies through effective keyword utilization and understanding consumer search behaviors.
Show Links
Show Notes & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-147-evaluating-black-friday-cyber-monday-efforts -
Missing episodes?
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11/20/24 - Episode 146
Jensen Huang quote - https://www.youtube.com/watch?v=XmlyGgH3XnwCustomer-centric focus - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-41-let-your-customers-design-your-shopify-storeShopify scorecard - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-storeSupport Program Client Interview - https://jadepuma.com/pages/shopify-ongoing-support-programsJadePuma Support Program - https://jadepuma.com/pages/shopify-ongoing-support-programs
Episode Summary
This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics and highlights the importance of small, consistent improvements over time. Scott also introduces the JadePuma support program, offering long-term guidance for those seeking focused, meaningful growth on their e-commerce journey. This episode serves as both a reality check and a motivational guide for entrepreneurs committed to building a successful Shopify store.
Show Links
Show Notes & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-146-the-real-journey-to-shopify-success-it-s-a-marathon-not-a-sprint -
11/6/24 - Episode 145
Chat GPT - https://chatgpt.com/Episode 96 - How to Kickstart Creating Copy for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-storeEpisode 118 - AI Images in your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-storeEpisode 122 - Using AI in Customer Support - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-support
Episode Summary
In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such as auto-responses, video summarization, task management, and creative processes. Scott emphasizes his reliance on ChatGPT, noting its value in streamlining tasks within his agency. He advocates for consistency in using a single AI provider to build proficiency, comparing it to choosing between Apple and Android ecosystems. The episode underscores the importance of embracing AI tools to improve efficiency and effectiveness in managing Shopify stores.
Show Links
Show Notes & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-145-ai-as-your-shopify-companion -
10/23/24 - Episode 144
Badgezilla - https://apps.shopify.com/badgezillaEpisode 5 - Establishing Trust in your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-5-establishing-trust-in-your-shopify-store
Episode Summary
In this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions.
Scott explains where to place badges on your site (homepage, product pages, cart, footer) and shares best practices for consistent styling, relevance, and accessibility. He also introduces his Shopify app, Badgezilla, which offers customizable, brand-aligned trust badges with features like conditional logic and mobile optimization, designed to build credibility and increase sales.
Show Links
Show Notes & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-144-building-trust-with-badges -
10/9/24 - Episode 143
ClickSlice - https://www.clickslice.co.uk/
Episode Summary
In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optimizing technical SEO without overcomplicating it. He emphasizes focusing on user intent and ensuring keywords are aligned with Google’s understanding to drive organic traffic and conversions.
Show LinksVideo & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-143-shopify-seo-with-joshua-george -
9/25/24 - Episode 142
Harris campaign - https://store.kamalaharris.com/Trump campaign - https://secure.winred.com/trump-national-committee-jfc/storefront/
Episode Summary
In this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies. Scott also discusses how political campaigns differ from typical eCommerce businesses regarding brand building and product presentation.
Show LinksVideo & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-142-harris-vs-trump-ecommerce-showdown -
9/11/24 - Episode 141
WonderLooper - https://wonderlooper.com/
Episode Summary
In this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like abandoned cart reminders, are critical for maintaining customer engagement. Trinos also emphasizes the value of storytelling and brand building through email, especially given the limited availability of their artisanal products.
Show LinksVideo & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-141-email-marketing-with-bahzad-trinos -
8/28/24 - Episode 140
Digital Downloads app - https://apps.shopify.com/digital-downloads
Episode Summary
In episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compelling offers, optimizing your Shopify store for increased traffic, and leveraging various marketing channels to maximize reach during the crucial holiday season. The podcast is designed to help Shopify merchants ensure they are fully prepared to capitalize on the holiday shopping rush.
Show Links
Video & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-140-now-is-the-time-to-create-your-holiday-campaign -
8/14/24 - Episode 139
Reptichip Campaign - https://reptichip.com/pages/world-lizard-dayCustom Windsock Campaign - https://www.custom-windsocks.com/pages/national-aviation-dayLinear Shopping Experiences App - https://jadepuma.com/pages/linear-shopping-experiences
Episode Summary
In this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed examples: one for Reptichip, centered around World Lizard Day, and another for Custom Windsocks, tied to National Aviation Day. The episode covers key elements like landing pages, automatic discounts, and theme customizations.
Show Links
Video & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-139-the-technical-details-of-shopify-campaigns -
7/31/24 - Episode 138
Episode Summary
In Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segmenting email recipients based on behavior and demographics, and sending multiple, nuanced emails to encourage conversions. He emphasizes that while browse abandonment flows may not drive the highest revenue, they are easy to set up and provide ongoing returns.
Show Links
Klaviyo (affiliate) - https://jadepuma.com/klaviyo
Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-138-browse-abandonment-flows-in-shopify-stores -
7/17/24 - Episode 137
Episode Summary
In Episode 137 of the Shopify Solutions Podcast, Scott Austin introduces JadePuma's new Shopify app, "Flex Theme Sections." This app is designed specifically for the Flex theme, offering custom sections that integrate seamlessly with the theme's styling and functionality. The app has a free tier with useful tools for store management and a paid tier ($5/month or $50/year) that enhances the shopping experience with additional customer-facing sections. Austin emphasizes the app's performance benefits, affordability, and the extensive tutorial support provided.
Show Links
Flex Theme Sections App - https://apps.shopify.com/flex-theme-sections
Flex Theme (affiliate link) - https://jadepuma.com/flex
Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-137-our-new-shopify-app -
7/3/24 - Episode 136
Episode 108 - Getting Started with eMail Campaigns for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-108-getting-started-with-email-campaigns-for-your-shopify-store
Episode Summary
This episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion in 2023, has conditioned consumers to seek deals in July. Major brands like Walmart and Target also run promotions during this time.
For Shopify store owners, Scott recommends leveraging Prime Day's buzz by offering unique deals to attract customers who are ready to spend. He suggests focusing on your existing audience through email and social media, avoiding ad spend, and notifying customers in advance about your deals. Creating a single landing page optimized with Prime Day keywords can also help attract traffic.
Scott advises making your offers compelling, emphasizing the personal touch of a smaller business compared to Amazon. Overall, tapping into the Prime Day shopping mindset can boost your sales during a typically slow season.
Show LinksTranscript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-136-boost-your-shopify-sales-capitalize-on-prime-day-fever -
6/19/24 - Episode 135
Connecting Shopify Flow to Google Sheets - https://jadepuma.com/blogs/shopify-tutorials/connecting-shopify-flow-to-google-sheets-without-middleware Shopify Flow App - https://apps.shopify.com/flow
Episode Summary
In episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclusive to Shopify Plus, it's now available to all Shopify users. Scott highlights how Flow can reduce errors and save time by automating tasks like tagging orders and managing inventory. He shares examples from clients and explains the key elements of Flow's visual workflow builder: triggers, conditions, and actions. The episode emphasizes starting with simple automations and gradually increasing complexity.
Show LinksTranscript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-135-shopify-flow-a-must-have-app-for-every-store -
6/5/24 - Episode 134
Episode 110 - Mastering your Klaviyo Welcome Series - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-seriesVoro Motors - https://www.voromotors.com/Segway - https://store.segway.com/Niu - https://shop.niu.com/
Episode Summary
In Episode 134 of the Shopify Solutions Podcast, Scott Austin analyzes the Welcome eMail Series from three electric scooter brands: Voro Motors, Segway, and Niu. He reviews the content, design, and effectiveness of their emails, emphasizing the importance of personalization, brand storytelling, and high-quality imagery. Scott highlights best practices and areas for improvement, providing practical insights for creating engaging and effective welcome email series for Shopify stores.
Show LinksTranscript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-134-lets-look-at-some-shopify-welcome-series -
5/22/24 - Episode 133
Episode Summary
In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/market fit, which ensures that a product satisfies strong market demand and is well-positioned against competitors. Scott emphasizes the critical role of direct customer engagement, suggesting entrepreneurs conduct live conversations to gain deeper insights into customer needs and preferences. He recommends methods like calling abandoned checkouts, engaging previous customers, selling to friends and family, and participating in local markets and trade shows. These interactions are crucial for refining sales pitches and understanding effective messaging, ultimately helping to achieve initial sales milestones and prepare for future growth.
Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-133-getting-your-first-100-sales -
5/8/24 - Episode 132
Episode Summary
In this episode, Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, discussing their mobile optimization, SEO practices, and user experience. The review highlights specific elements like home page design, navigation, promotions, and product presentation, offering insights on how each store could improve its appeal and functionality to better meet customer needs.SHOW LINKS
Big Shoes - https://bigshoes.com/Jay Butler - https://jaybutler.com/ Wide Fit Shoes - https://widefitshoes.com/VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-132-lets-review-some-shopify-store
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
4/24/24 - Episode 131
Episode Summary
In this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systematic growth and enhance customer satisfaction.SHOW LINKS
Adding GA4 Tracking to your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-storeGA4 Implementation Checklist - https://jadepuma.com/blogs/blog/ga4-implementation-checklist-for-shopify Google Looker Studio - https://lookerstudio.google.com/Shopify Weekly Scorecard Template - https://jadepuma.com/weekly-scorecardShopify Monthly Scorecard Template - https://jadepuma.com/monthly-scorecardVIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store
HELP THE PODCAST
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4/10/24 - Episode 130
Episode Summary
In this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this.SHOW LINKS
Reptichip - https://reptichip.com/VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
3/27/24 - Episode 129
Episode Summary
In this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening and asking questions can provide valuable insights into product-market fit. He provides a list of questions aimed at deepening understanding of customer needs and preferences. Additionally, he explains the psychological advantages of an "Enter to Win" campaign over discount offers for collecting email addresses, highlighting how excitement, anticipation, and the perception of winning a valuable prize can significantly increase participation and engagement. Austin outlines practical steps for setting up an email collection process using tools like Klaviyo and Shopify, and concludes by reiterating the dual goals of understanding customers better and efficiently collecting email addresses at events.SHOW LINKS
Klaviyo - https://jadepuma.com/klaivyo (Affiliate Link)Adding the Event to your Klaviyo form - https://www.youtube.com/watch?v=h4iveBpSt6ATRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-129-getting-the-most-out-of-events
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