Эпизоды
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It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright.
We cover:
Pivoting from ginger beer What to do when people start leaving apples on your doorstep Tales from corporate working Spotting a gap for craft cider in London Working with Brewdog How cider is like wine Protecting and investing in yourself with trademarks Having patience Not starting something with the sole intent to sell it
*mic drop*
SIMON WRIGHT
Starting Hawkes in 2013, with nothing more than a tiny London kitchen and a hell of an idea; Simon soon found his flagship product of Ginger Beer in hot demand across the city. Not content with just making, selling and even delivering his Ginger Beer around the capital, Simon’s ambition set him upon the world of Cider, the category that craft forgot. Now heading up a 15 strong team across sales, production, marketing and Hawkes very own Taproom/Cidery (on the Bermondsey beer mile no less) Simon works closely with Head Cider Maker Roberto, to create cider with a singular purpose in mind: To show the world the vast depth of our wonderful drink and unlock the potential behind it.
FOLLOW US:
SIMON / HAWKES
https://www.instagram.com/wearehawkes/
https://twitter.com/wearehawkes
https://www.facebook.com/wearehawkes
WE ARE Spectacular⠀
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularchat
https://www.linkedin.com/company/spectacular-marketing-limited
Spectacular people creating Spectacular:
Branding.
Marketing.
Digital.
Content.
Social.
If your brand needs help with any of these things, please get in touch…
[email protected] | 020 7436 0616 -
We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover:
Being undercover boss Waiting for the market to come to you Overseeing 30+ launches Sticking to your principles and brand values Serving royalty Food tech scene Delivery market challenges
LINKS:
An article on the Future of Hospitality and Dining on LinkedIn: https://www.linkedin.com/pulse/future-hospitality-dining-chris-fung/
A piece on the Crussh experience and foodtech from the IoD - https://www.iod.com/ingoodcompany/article/my-story-chris-fung
CHRIS FUNG
Christopher Fung is the former CEO of Crussh Fit Food & Juice Bars and now a NED/Board Advisor/Investor in a number of disruptive high-growth potential Food/FoodTech and Ed/EdTech businesses.
He has a wide-ranging background spanning from working at consulting firm Bain & Co across the Sydney, Stockholm and London offices and having previously studied Manufacturing Engineering and Industrial Design.
Having led Crussh for over 13 yrs, Chris is giving back by sharing his experience with the next generation of entrepreneurs and is involved in a number of businesses from Music Tech for restaurants, Healthy pot noodles & Smart Vending machines, to customer engagement tech for hospitality and retail amongst other things!
Ex-CEO || Crussh – Fit Food & Juice Bars
Board Advisor || Ambie – Effortlessly Managed Music for Business
Board Advisor || Cheerfy – Personalising Everyday Customer Experiences
Board Advisor || Feedr – Great Food for the Office
Board Advisor || Mr Lee’s Pure Foods – Award Winning Healthy Cup Noodles
Board Advisor || Nutrifix – Find Your Healthy Nutrition App
Board Advisor || Pasta Evangelists – Restaurant Quality Pasta Delivered Fresh to your Door
Board Advisor || Real Good Ketchup – Taking Sugar off the Table
Venture Partner || Emerge Education – Yoto – A Clever Speaker Empowering Children Through Play
External Council Member || University of Gloucestershire
FOLLOW US:
CHRIS
Twitter: https://twitter.com/_ChrisFung
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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Пропущенные эпизоды?
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We’ve got an information-packed hour this week with Julian Ross from Wireless Social.
We cover:
36 things you can find out about someone when they log in to your Wi-Fi through Facebook How your Wi-Fi can help you test the effectiveness of your a-board Having more data than you know what to do with Increasing your TripAdvisor rating Why GDPR is good for business
JULIAN ROSS
A passionate entrepreneur, Julian is the CEO of Wireless Social, a provider of Wi-Fi and guest analytics solutions for the hospitality sector.
Julian’s career began as Audit & Accounts Manager with Josolyne & Co Chartered Accountants & Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest. Colleagues past and present testify to Julian’s unique vision, his exceptional interpersonal skills, tremendous energy, and his ability to bring new ideas to the market.
Julian set up Wireless Social in 2013. Today the company has over 3,500 hospitality customers and in excess of 11 million active users of its social Wi-Fi service in the UK.
FOLLOW US:Julian
Website: www.wireless-social.com
LinkedIn: https://www.linkedin.com/in/julian-ross-48b8899/WE ARE Spectacular
⠀ twitter.com/spectacularchat
www.instagram.com/spectacularchat
www.linkedin.com/company/spectacu…arketing-limited
Spectacular people creating Spectacular:
Branding.
Marketing.
Digital.
Content.
Social.
If your brand needs help with any of these things, please get in touch… [email protected] | 020 7436 0616 -
This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it.
We also cover B2B marketing and how businesses can leverage their food offering to reward and attract employees.
LINKS:
Recommended reads – a mix of science, spirit, sales and cultural inspiration.
Gastrophysics: The New Science of Eating by Prof Charles Spence https://www.amazon.co.uk/dp/0241977746/ref=cm_sw_r_tw_dp_U_x_L8DwCb0YA20EF
GROW: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel https://www.amazon.co.uk/dp/0753540665/ref=cm_sw_r_tw_dp_U_x_s8DwCbKZKFKAV
Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder Letters by LJ Rittenhouse https://www.amazon.co.uk/dp/007182328X/ref=cm_sw_em_r_mt_dp_U_Y7DwCbH67BHPS
The Book of Joy: Lasting Happiness in a Changing World by Nobel Peace Prize Laureates Tenzin Gyatso, the 14th Dalai Lama, and Archbishop Desmond Tutu
https://www.amazon.co.uk/dp/0735207151/ref=cm_sw_r_tw_dp_U_x_o7DwCbCW4TX8N
Subscribe to The Week, buy The Spectator regularly and really look forward to the FT Weekend - particularly for its ‘Notes from a Digital Bunker’ section.
Recommended podcasts:
TED Talks Daily
The Guilty Feminist
The GaryVee Audio Experience
Live Brave with Margie Warrell
I’d also highly recommend Mark Pitcher’s Smash The Box You Tube channel and the ‘Insight Timer’ app. I *try* (!) to meditate daily with guided sessions, which you can listen to for free.
There are some great courses available too - I’ve just finished an excellent one by Lisa Abramson (£4.99 for 10 days).
CAROLYN BALL
Carolyn, Sales Director at Gather & Gather, has become obsessed by finding out more about how food can ‘speak’ for us - to everyone we care about; how it can *really* contribute to our teams and our customers. Without whom the whole thing folds.
Through listening, reading, researching, eating (!) and meeting, she’s developed a hybrid and unorthodox sort of perspective - on the future of food as a different kind of ‘heritage industry’....
Her real passion is to hunt for yesterday’s magic and explore tomorrow’s theories; figuring out how we can translate them today.
Having transcribed 15th Century recipes and interviewed many an interesting soul for a couple of news desks, Caroline has always seen food as one of the world’s greatest vehicles for communication and revelation.
FOLLOW US:
Carolyn
https://www.linkedin.com/in/carolyn-ball-7969135a/
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.
LINKS:
A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first
Flying sushi : https://www.youtube.com/watch?v=y9RKXO1rr7g
Pizza selfies : https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/
Corona wave of waste : https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584
Brewdog No Label : https://www.brewdog.com/lowdown/blog/no-label
Paddy Power's Hollywood Sign: https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign
ALAN TWIGG
As Global Head of Consumer at integrated comms agency Way To Blue, I take a lead role in building holistic creative campaigns for clients across paid, earned and owned channels. Campaigns that embrace PR, advertising, social, digital and influencer communications. We are potent storytellers at heart - bloody good ones at that and we create all our own social content and editorial assets to bring those stories to vivid life in a compelling way. Current clients range from Red Bull, Expedia and InterContinental Hotels Group to Hamleys, Nickelodeon and the gorgeous cognac Camus. Lots of awards over the years, but most importantly I have learned lots and still do every day.
Some notable clients over the years for various reasons - Waterstone's, Hamleys, UEFA Champion's League, YO! Sushi, Dominos, Highland Park single malt, Harper Collins, The National Lottery, Bombardier, Continental Tyres, M & S, Glenfiddich, The Balvenie, Grants, Nintendo, Dairylea, Marriott Hotels, Peroni, plus the other 398...sorry, 399 I've worked on in the past....and sorry for those I haven't mentioned - I loved every one - well apart from npower!
FOLLOW US:
Alan / Way To Blue
LinkedIn: https://www.linkedin.com/feed /
Twitter: https://twitter.com/twiggasaurous
Facebook: https://www.facebook.com/alan.twigg.1
Website: https://www.waytoblue.com/
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed.
We cover tipping, attracting talent, attracting customer and making memories.
KIERON BAILEY
“If talking about & building an amazing guest experience is the fuel to my fire then helping you to deliver the same for your guests/customers is the firework show!”
Kieron is an operations specialist who has worked with some of the biggest names on the high street throughout his career; from Hard Rock Café International, Wagamama, Costa Coffee and Scottish &
Newcastle, always achieving success through his teams, working with the belief that when you empower your team to achieve great things, they will achieve greatness for our guests.
Throughout his career Kieron realised that he loved the challenge of solving problems in tough sites, from his first adventures in pub management in tough community pubs that needed some love to amazing city centre live venues that allowed him to engage his entrepreneurial spirit and implement his vision for working with the community to deliver extraordinary experiences for his guests.Throughout his career, Kieron’s service style was based around his philosophy of “Make memories, not stories” this focused his own and his teams thinking on the idea that our guests come to us to make memories and we should strive to be a big part of that, after all what other industry invites us into some of the most memorable moments of their customers lives?
Kieron now works in three key areas, with SME’s to develop their brand and business through the mindset of think local, act national. As a passionate advocate of the coaching strategy throughout the years to develop numerous managers through his career, Kieron operates very much in the sphere of restaurant coaching working with business owners to create their own solutions as experience has taught him that ideas and strategies created within the business are destined for successful results rather than opinions from outside the four walls.
The second area is as a facilitator for blue chip retail clients on topics from leadership, coaching, DiSC Profiling and customer experience, these are all subjects he is passionate about and loves to engage groups with interactive sessions that challenge their thinking and development.Finally, Kieron is a speaker on the same subjects, but primarily guest experience and the importance of delivering extraordinary experiences that sit with our guests forever in their memories. He has
been described as “an engaging and entertaining speaker with a dry sense of humour” Kieron set up his business with one clear goal, to do only the things that make him smile, building businesses, developing people and sharing his knowledge. He is on the right track.
FOLLOW US:
Kieron / The Boy Bailey Speaks
Twitter: https://twitter.com/boybaileyspeaks
Twitter: https://twitter.com/experience_101
Insta: https://www.instagram.com/theboybaileyspeaks/
Facebook: https://www.facebook.com/Theboybaileyspeaks/
Podcast: https://itunes.apple.com/gb/podcast/the-boy-bailey-speaks/id1329434487?mt=2
Web: www.theboybailey.com
Email: [email protected]
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends.
LINKS:
Link to Avocado Social Facebook Group: https://www.facebook.com/groups/AvocadoSocialMedia/ Link to Strategy Worksheet: https://www.avocadosocial.com/shop/ Our Blog: https://www.avocadosocial.com/blog/ Our Upcoming Events: https://www.avocadosocial.com/events/
ALISON BATTISBY
Alison Battisby is a digital marketing instructor and social media expert, and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, Tesco and Pringles.
Alison is an accredited She Means Business Facebook trainer, and has travelled the world training companies including the BBC, John Lewis, Cambridge University Press and Interflora. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding.
The Drum named Alison one of the top 50 freelancers in the UK, and Enterprise Nation named Alison one of the top 50 advisors in the UK.
FOLLOW US:
Alison / Avocado Social
https://twitter.com/AvocadoSocial https://www.facebook.com/AvocadoSocialUK/ https://www.instagram.com/avocadosocial/ https://www.linkedin.com/in/alisonbattisby
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously.
We cover:
The process of creating a low-alcohol beer What you drink if you’re not ‘drinking’? Going sober for a year People coming into the category for a positive reason Serving those who are moderating, as well as the pro-sober movementLINKS:
Lucky Saint Manifesto: https://luckysaint.co/blogs/news/blog-post-2
Website: www.luckysaint.coGoing sober: Almost a third of under-25s are not drinking alcohol, researchers find: https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html
LUKE BOASE
Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager.
FOLLOW US: ⠀
Luke / Lucky Saint
https://twitter.com/LuckySaintBeer?lang=en
https://www.instagram.com/luckysaintbeer/
https://www.facebook.com/luckysaintbeer
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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We're back at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.
We cover:
Football at Boxpark Coca Cola buying Costa Amazon pulling out of the delivery market GBK “Ruby Murray” burger Burger King app campaign Patisserie Valerie Wagamama sale Fight against plastic
MARK STRETTON
Mark is a former journalist and industry editor. He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First Break (now known as How I Made It). He joined the B2B press via The Publican as Managing Editor, before going on to become Group Editor of M&C Report (now MCA), Leisure Report and Hotel Report. Mark was at the helm of MCA for six years, building his love, connections with, and knowledge of all things food and drink. He then left MCA in 2011 to launch Fleet Street Comms, with three other people, to help companies in building their reputation and tell their stories.
Fleet Street Comms is a leading communications, content and creative agency with deep specialism in food, drink, leisure, hospitality, travel and retail. We work with a range of clients including Be At One, Benugo, Bord Bia, Carlsberg, Casual Dining Group, Diageo Reserve Brands, Ei Group, Expedia, Feed It Back, Fourth, Lamb Weston, New River Retail, Startle, Thai Leisure Group, Treasury Wine Estates and Wing Yip PLUS the UK's leading industry membership group, UKHospitality.
Our teams deliver positive, meaningful, effective change through communications, content and creative thinking. For the businesses and brands we work with, we focus on helping them to reach their key audiences, through awareness, relevancy and connections. We advise and support clients across consumer, B2B and corporate campaigns, devising and delivering clear, compelling and concise programmes, on digital platforms, in print, or face-to-face.
MARK WINGETT
Mark Wingett is an award-winning journalist and the former editor of the hospitality sector's leading business newswire MCA. He is currently an industry consultant, and will always be a member of the Green Army (Plymouth Argyle fan!)
THANKS TO OUR SPONSORS:
Mark Pitcher at https://www.SmashtheBox.me
Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching
Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/
FOLLOW US: ⠀
Mark Stretton / Fleet Street Comms
https://twitter.com/markstretton
https://www.linkedin.com/in/mark-stretton-0b59a08/
http://www.fsc.uk.com/
https://twitter.com/fleetstreetcomm
https://www.linkedin.com/company/fleet-street-communications/
Mark Wingett
https://twitter.com/Wingers76
https://www.linkedin.com/in/mark-wingett-87223826/
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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We took some time out in one of the lovely beautiful bedrooms at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.
We cover:
Openings and closings Future proofing Staff recruitment KFC chicken shortage Allergens
MARK STRETTON
Mark is a former journalist and industry editor. He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First Break (now known as How I Made It). He joined the B2B press via The Publican as Managing Editor, before going on to become Group Editor of M&C Report (now MCA), Leisure Report and Hotel Report. Mark was at the helm of MCA for six years, building his love, connections with, and knowledge of all things food and drink. He then left MCA in 2011 to launch Fleet Street Comms, with three other people, to help companies in building their reputation and tell their stories.
Fleet Street Comms is a leading communications, content and creative agency with deep specialism in food, drink, leisure, hospitality, travel and retail. We work with a range of clients including Be At One, Benugo, Bord Bia, Carlsberg, Casual Dining Group, Diageo Reserve Brands, Ei Group, Expedia, Feed It Back, Fourth, Lamb Weston, New River Retail, Startle, Thai Leisure Group, Treasury Wine Estates and Wing Yip PLUS the UK's leading industry membership group, UKHospitality.
Our teams deliver positive, meaningful, effective change through communications, content and creative thinking. For the businesses and brands we work with, we focus on helping them to reach their key audiences, through awareness, relevancy and connections. We advise and support clients across consumer, B2B and corporate campaigns, devising and delivering clear, compelling and concise programmes, on digital platforms, in print, or face-to-face.
MARK WINGETT
Mark Wingett is an award-winning journalist and the former editor of the hospitality sector's leading business newswire MCA. He is currently an industry consultant, and will always be a member of the Green Army (Plymouth Argyle fan!)
THANKS TO OUR SPONSORS:
Mark Pitcher at https://www.SmashtheBox.me
Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching
Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/
FOLLOW US: ⠀
Mark Stretton / Fleet Street Comms
https://twitter.com/markstretton
https://www.linkedin.com/in/mark-stretton-0b59a08/
http://www.fsc.uk.com/
https://twitter.com/fleetstreetcomm
https://www.linkedin.com/company/fleet-street-communications/
Mark Wingett
https://twitter.com/Wingers76
https://www.linkedin.com/in/mark-wingett-87223826/
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need.
We cover how we can all work to promote the reputation of the sector as a great place to work, invest and grow, as well as:
Working as a freelancer Saving the high street Sweating the asset ALMR & BHA merger Membership services Protect, promote, prevent Voice technology Hospitality post-brexit Promoting hospitality on TV Selling experiences, not products The 3 year plan to attract talentKATE NICHOLLS
Kate Nicholls was appointed CEO of UKHospitality, the powerful voice representing the broad
hospitality sector, in April 2018, having previously worked as CEO and Strategic Affairs Director of the ALMR.
After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as
Government Relations Manager, starting her careers in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London.
LINKS:
www.ukhospitality.org.uk
https://twitter.com/ukhofficial?lang=en
https://www.facebook.com/UKHospitality/
https://www.linkedin.com/company/ukhospitality/
UKHospitality podcast on Spotify: https://spoti.fi/2PpzuCN
THANKS TO OUR SPONSORS:
Mark Pitcher at https://www.SmashtheBox.me
Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching
Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/
FOLLOW US: ⠀
⠀
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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ABOUT:
With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.
We cover:
- The importance of having real world, practical experience
- Defending yourself against the disruptors
- Proximity marketing
- Using technology to empower customers
- Having all departments on the same track to improve customer experience
- Checking your business from the customer perspective
- Listening to what the customer wants
- What happens after purchase?
- Selling restaurant merchandise through Amazon
- Being socially responsible
- Focusing on retaining customers
LINKS:
“100 Practical Ways to Improve Customer Experience” by Martin Newman and Malcolm MacDonald20% off with code for our listeners: 100CXTIPS
Listeners can buy the book and sign up to Martin’s newsletter for latest blogs online at:
http://www.martinnewman.co.uk/100-practical-ways-to-improve-customer-experience
MARTIN NEWMAN
Widely considered a thought leader, with deep experience of the European, US and Asia Pacific markets, Martin Newman is known globally as one of the foremost authorities on customer experience.
His achievements cover over 35 years in Retail, heading up the Multichannel operations of some of the world’s leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker.
In August 2018 Martin released his first book, 100 Practical Ways to Improve Customer Experience, which provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands. Drawing on his extensive experience in the retail space, the book details tips and pointers that all consumer facing businesses can action to become customer-centric. The book is available to buy worldwide.
Martin is the founder and Chairman of global consultancy company, Practicology. He is also a board member of renowned retail companies including White Stuff, he sits on the advisory board of Yext, a leading digital knowledge management provider, and is also a member of the prestigious KPMG IPSOS Retail Think Tank. Martin has been listed in various industry leader lists including being listed on Retail Week’s top 50 eTail Power List for five years in a row, he has been named in Retail Insiders top 100 Retail movers & shakers list for a number of years consecutively and on the British Vogue Online Fashion 100.
He has been a judge of numerous awards including the World Retail Awards, the Customer Experience awards, the Retail Insider awards, the PayPal eTail Awards and the Online Retail Awards of Australia. Martin presents keynotes, Chairs conferences and moderates panels at more than 20 events annually some of which have included:
Retail Week Live (London) Shoptalk (Copenhagen, Las Vegas) British Retail Consortium (London) Seamless retail (Dubai, Singapore, Australia) World Retail Conference (Dubai, Rome, Paris, Madrid) Customer futures (Hong Kong) Global eCommerce Leaders Forum (New York) Retail Week Hackathon Head Judge (London) Shop.org (Chicago, Las Vegas) Retail Plus (Amsterdam) Savant E-Commerce (Berlin and London) iMedia (Australia) Sports Interactive (Amsterdam) Etail (London) Sun Capital Conference (Mountain View, CA)
He has shared a stage with the founder of the worldwideweb, Sir Tim Berners-Lee at the World Retail Congress, to talk about what’s next for the web and what it means for retailers. Martin is also a regular contributor to various industry titles including Retail Week (UK) and Power Retail (Australia) and has been cited dozens of times in other publications. Martin can also be seen predicting the performance of Black Friday on the BBC and on 11/11 singles day in China on Alizila.
Martin regularly advises the boards of his clients on their key strategic questions and challenges. These cover customer-based questions such as how to transform their business to truly put the customer first, and how to remove friction for customers and drive engagement. He also covers more business-based challenges including how businesses should prioritise their investments and roadmap for growth, as well as how to internationalise and into which markets. He also advises on how to develop omnichannel strategy and the role of the store, as well providing thought leadership for global organisations.
FOLLOW US: ⠀
Martin:
https://www.linkedin.com/in/martindnewman
https://twitter.com/martinnewman⠀
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Thanks to our sponsors:
Mark Pitcher at https://www.SmashtheBox.me
Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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ABOUT:
It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about!
The international DJ turned restaurant investor has been involved in numerous projects here & in the states, including a Michelin-starred gastro pub and a Japanese restaurant in Brighton. But the project closest to his heart is the Big Beach Cafe which he runs with chef Danny Stocklandat.
We cover:
- Serving the community & giving them what they want
- What makes a site successful
- TripAdvisor
- Restaurant playlists
- The Brighton food scene
LINKS:
Big Beach Cafe: http://www.bigbeachcafe.com/
Brighton Best Restaurants: http://www.brightonsbestrestaurants.com/
OctoberBest: http://www.brightonsbestrestaurants.com/octoberbest-2018
Brighton Food Tours: http://brightonfoodtours.com/
Microbrewery: https://www.facebook.com/TheFoghornMicro/
Martletts: https://www.themartlets.org.uk/news/snailspace-is-here
Art Republic : https://www.artrepublic.com/
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Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
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https://www.linkedin.com/in/markmcculloch/
Thanks to our sponsors:
Mark Pitcher at https://www.SmashtheBox.me
Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”
ABOUT:
We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you.
We cover:
- How your employer brand relates to the consumer brand
- The war on talent
- Marketing & HR coming together to own internal comms
- Purpose abuse
- How to engage remote workers
- Having stay conversations rather than exit interviews
LINKS:
Get your employer brand and consumer brand on the same page
Dissecting the components of a successful employer brand.
https://fathomxp.com/get-your-employer-brand-and-consumer-brand-on-the-same-page
9 Principles for a successful Employer Brand
https://fathomxp.com/9-principles-for-a-successful-employer-brand
CHARLOTTE DEWAR
Creative Director
Charlotte has led B2C and B2B branding projects for the past 24 years for food and drink clients as well as financial services and entertainment clients.
Ten years ago she moved into the world of employee engagement, then set up FathomXP to unlock the power of people to really bring to life the purpose and values of their organisations.
Employer brand is a marriage of her two passions, branding and people engagement and she is especially excited about bringing B2B/B2C thinking and activation into employer brand.
Clients: Fourth, Fuller’s, Nectar, lastminute.com, Old Mutual and Credit Suisse.
BELINDA GANNAWAY
Strategy Director
Belinda is a digital transformation leader delivering global people change programmes.
She started life as a political journalist, before moving into food and drink journalism and then retraining in PR and then marketing.
When the social web emerged, she moved to helping business leaders make the most of this new route to the consumer. This whetted her appetite to learn more about how social platforms were transforming businesses, not just marketing. And so she moved into the world of people and change.
Belinda believes a strong employer brand is pivotal to an organisation’s ability to transform and reinvent themselves.
From the food and drink sector Belinda has worked with clients including Diageo, Tetra Pak, Barilla and Nectar.
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Mark / WE ARE Spectacular⠀
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https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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ABOUT:
We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.
We cover:
- Marketing by showing, not telling
- National chains
- Food snobbery
- Restaurant loyalty
- Fangirl tweeting Leon
- Imposter syndrome
LINKS:
Hush golden era : https://hush.co.uk/experiences/hush-presents-the-golden-era/
Hush truffle hunting : https://hush.co.uk/experiences/hush-presents-truffle-hunting/
Hush classics the the courtyard : https://hush.co.uk/experiences/classics-in-the-courtyard/
Never break the chain : https://www.restaurantinnovator.com/opinion/never-break-the-chain
My Name is Anna by Lizzy Barber : http://amzn.eu/d/5O7PF5d
LIZZY BARBER:
Lizzy is one of the co-founders of Cabana Brasilian Barbecues, and co-author of the Cabana and Carnival! cookbooks. She acts as Head of Marketing for the three restaurant groups under the “Sweet Potato” ownership: Hush in Mayfair, Cabana, the award-winning street food group, and Haché, the “better burger” brand.
Lizzy read English Literature at the University of Cambridge, and began her career in the film industry, working in Development and Acquisitions for international production companies such as Heyday Films, Paramount and The Weinstein Company. In 2011 Lizzy joined her older brother Jamie in the restaurant business to revamp Hush, oversee the marketing of Kitchen Italia and Villandry (both investments now sold) and develop and launch the Cabana brand, which has now expanded to 11 sites regionally. In 2016 she took on the Head of Marketing position for Haché after the purchase of the group, and has sought to redevelop the brand under the “burger social” tagline, harnessing its potential to “reclaim burgers for grown-ups, within a social, all-day setting.”
Professionally, Lizzy completed a “Fundamentals of Marketing” certificate from the CRM in May 2012 and has undergone both internal and external training with Avocado Social. She is a frequent member and speaker at industry forums and summits, including amongst others the MCA Food & Trends Debrief, Caterer Digital Summit and Peach Insight Conference. She has spoken at the Restaurant Magazine “Digital Innovation Forum” and on “Digital The Delivers” at the Propel Advanced Marketing Masterclass.
In 2015 she won the “Social Media Campaign of the Year,” in the Eat Out Awards for Cabana’s #WeAreBrasil campaign, and was a finalist for the Casual Dining Marketing Campaign of the year for 2015 and 2016.
In May 2017, her first novel, MY NAME IS ANNA won the Daily Mail Penguin Random House First Novel Competition, and will be published by Penguin Random House’s Century imprint in January 2019.
FOLLOW US:
Lizzy
https://twitter.com/byLizzyBarber
https://www.instagram.com/bylizzybarber/
Mark
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark
https://www.linkedin.com/in/markmcculloch
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog.
We cover:
Million Pound Menu Why you have to innovate when times are good Building a concept with delivery & social media in mind Having the right people in a business to protect the brand Keeping things simpleCHARLIE MCVEIGH
Charlie McVeigh has been shaping London’s bar, club and restaurant business for 20 years, having created, built and sold five businesses involving over 20 venues in that time.
It all began in 1998 with the launch of Woody’s, London’s equivalent of Studio 54. Like the 1960s, habitués of this legendary London nightclub say if you can remember it you probably weren’t there. Regulars included Kate Moss, Banksy, Jerry Hall and all the glitterati of Notting Hill.
The club was also a financial success and quickly spawned hip neighbouring venues The Bush Bar & Grill and The Grand Union, a retro-boozer for the West London music scene.
Charlie sold all three businesses in 2007 and embarked on the project that would define his career, The Draft House. This was the first pub group in London to really embrace London’s nascent craft beer scene with the Draft House brand coming to promise good food, great beer and real people. The rest is history with the brand eventually growing to 16 pubs under the Draft House name and Charlie becoming a recognised authority on all things beer and pub. This business was sold to brewing giant BrewDog for a reported £16.5m in 2018.
During this hectic period Charlie also found time, in 2008, to launch Le Café Anglais in Bayswater with noted chef and writer Rowley Leigh. This 175-seat restaurant was a radical reimagining of a Paris brasserie of the 1930s.
Having just sold The Draft House, Charlie is focused on developing new concepts and mentoring / investing in growing businesses in the hospitality sector. Having built several businesses during economic downturns he passionately believes that tough times are a good time to launch and grow hospitality operations.
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https://www.linkedin.com/in/markmcculloch/
Charlie
https://twitter.com/charliemcveigh
https://www.instagram.com/mcveigh_charlie/
www.bunkerprojects.co.uk
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]
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Thanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer.
We cover:
- The important stuff to have on your website
- Taking advantage of third-party listings
- Facebook targeting
- Communicating what people want to hear... not just that you sell burgers and beer
- Testing different advert creative
- Home delivery
- How to resist discounting
TIM COULSTON:
Tim is the Managing Director of Nibble Corporation & a visionary in the hospitality industry with a wealth of expertise across the accommodation, food, beverage, and customer experience sectors. Specialising in business strategy, sales development and digital marketing, Tim identifies opportunities to drive additional revenue to companies and clients.
His passion for hospitality began during college whilst working with Marriott Hotels & Resorts, since then he has progressed through various senior management and director roles within the industry, gaining vast experience in effective methods of building and scaling hospitality businesses.
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Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
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https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/Tim / Nibble
www.timcoulston.com
www.nibblecorporation.com
www.Facebook.com/TimCoulston
www.Twitter.com/TimCoulston
www.Instagram.com/TimCoulston
www.LinkedIn.com/in/TimCoulston
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ABOUT:
This week we’ve got a masterclass in running a business and keeping both your guests & your team happy as we speak to the Managing Director of Red Carnation Hotels, Jonathan Raggett.
We cover:
Attracting people to work in hospitality Needing to understand all aspects of your business & practicing what you preach Online reviews and social media Customer service basics & going the extra mile Keeping your teams happy & with you for longer Being a great leader & keeping up with the latest thinkingJONATHAN RAGGETT:
Jonathan Raggett has worked in hotels since leaving Westminster College with a Higher National Diploma in Hotel Management. Jonathan joined RCH in 1998 as General Manager of The Rubens Hotel. In 2000 he was promoted to Managing Director, overseeing the rapid expansion to the 18 award-winning luxury boutique hotels and a country inn which RCH now operates.
In November 2009, Jonathan was delighted to be named Hotelier of the Year at the world-renowned Hotel Catey Annual Industry Awards. In 2012 he was included in the Caterer and Hotelkeeper’s Top 100 – The most powerful people in hospitality and listed at Number 8 in the Top 10 Hoteliers. Jonathan is a Trustee for the industry’s benevolent fund, Hospitality Action and a former Chairman of the Master Innholders.
RCH pride themselves on offering outstanding levels of comfort and an exceptional guest experience. In recent years hotels within the collection have received a number of prestigious awards from various professional bodies. In 2016 the company was listed 3rd on The Sunday Times Best 100 Companies to Work For list and in 2018 was voted Number 2 in the Top 20 Hotel Brand in the World in Travel + Leisure ‘World’s Best’ Awards.
LINKS:
Celebrity Service by Geoff Ramm
https://www.amazon.co.uk/Celebrity-Service-Geoff-Ramm/dp/1912300184
How to Be Brilliant by Michael Heppell
https://www.amazon.co.uk/How-Be-Brilliant-4th-edn/dp/1292065206
Setting the Table by Danny Meyer
https://www.amazon.co.uk/Setting-Table-Lessons-inspirations-entrepreneurs/dp/0462099253
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Mark / WE ARE Spectacular⠀
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https://www.linkedin.com/in/markmcculloch/
Jonathan / Red Carnation Hotels
https://twitter.com/J_Raggett
www.redcarnation.com
https://www.instagram.com/redcarnationhotels/?hl=en
https://www.facebook.com/redcarnationhotels
https://twitter.com/red_carnation
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected] -
ABOUT:
We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop.
We cover:
- accents
- storytelling and presentation structure
- personal profiles & showreels
- how to get more bookings as a speaker
- why you should take a comedy course
- Simon Cowell…?
MARIA FRANZONI:
Founder of Maria Franzoni Ltd – a speaker bureau doing things differently. Licensed office and “Elder” (long serving) at The London Speaker Bureau – named “The only international Speaker Bureau” by the New York Times. A founding member and current co-Chair of the EASB European Association of Speaker Bureaus. Director of Operations at We Do Things Differently, a cultural change consultancy.
Founder of Speaking Business – providing top training for speakers wanting to create successful and profitable speaking businesses.
Host of the Speaking Business Podcast, where every week I talk to one of the brilliant speakers on my bureau roster and give you a sneak peek into the person who is the speaker behind the mic.
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Mark / WE ARE Spectacular⠀
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https://www.linkedin.com/in/markmcculloch/
Maria / MFL (Maria Franzoni Limited)
https://mfl.global/
https://twitter.com/mariafranzoni
https://www.linkedin.com/in/maria-franzoni/
https://www.facebook.com/SpeakingBusiness.co
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected] -
HOLY $#*!
Gary Vaynerchuk is on the podcast.
We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK.
We cover:
- why digital marketing is oxygen
- using Alexa to book restaurants
- 'fair business'
- home delivery putting restaurants out of business
- why you have to like losing
- being a practitioner
Play it. Listen. Play it again.
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Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email [email protected] - Показать больше
