Episodes
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In 2010, she launched one of the first chrome extensions for managing email. Boomerang quickly got 10k downloads and grew revenue using a freemium model. Today, her testing framework is enabling her to drive higher free to paid conversion rates - all from the Chrome Extension Store. Can they hit $12m ARR before Dec 2024?
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Retention.com hit $22m of revenue in 2024 on the back of Adam Robinson and team bootstrapping. Wanting to get into B2B, they laucnhed an IP lookup tool called RB2B which competes with Clearbit and 6Sense. How has he used Linkedin to grow? What's driving his 8% free to paid conversion rate? Can he fix churn before its too late?
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Hootsuite was the social media darling of the 2017's by trouble started after a failed $750m IPO led by Goldman. Today, original founder Ryan Holmes and team have tasked new CEO Irina Novoselsky with leading the company from $200m to $400m. She says the old SaaS playbook is dead. Its working. The firm will hit $400m by Dec 2024.
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