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In this episode, Kelly shares her inspiring journey from setting up a seven-figure brick-and-mortar hair salon to creating a balanced life while running multiple projects. She discusses the initial struggles of being overworked and burnt out and how she transitioned into implementing effective systems and financial strategies. Emphasizing the importance of emotional regulation, seeking clarity, and continuous self-improvement, Kelly articulates how embracing structured systems and self-care can lead to a healthier work-life balance. Moreover, she highlights the significance of investing in education, mentorships, and retreats. Kelly also shares details about her own transformative retreats designed for female entrepreneurs to rejuvenate and connect. This insightful conversation offers valuable lessons for any entrepreneur looking to build a sustainable and fulfilling business.
00:00 Introduction and Guest Welcome
00:37 Kelly's Journey: From Burnout to Balance
02:35 Challenges of Running a Business
05:14 The Importance of Systems and Policies
08:13 The Inflection Point: Realizing the Need for Change
13:00 Implementing Change and Self-Care
21:50 Emotional Regulation and Leadership
33:17 Conclusion and Retreat Information
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In this episode of the Visionary Rising podcast, we delve into the must-have tech tools that streamline business operations and elevate productivity. Discover why Kajabi tops the list for hosting courses, coaching, and email marketing all in one place. Learn about the game-changing features of Descript for video and podcast editing, and how InShot simplifies mobile video editing for social media content. Finally, explore the benefits of Asana for project and task management to keep your business organized and on track. Tune in for insights and recommendations on making the most of these powerful tools.
00:00 Introduction to My Favorite Business Tools
00:18 Deep Dive into Kajabi
02:39 Kajabi for Coaching and Courses
05:00 Kajabi for Sales and Marketing
07:17 Alternatives to Kajabi: Flowdesk and Thrivecart
10:25 Descript: The Ultimate Editing Tool
16:08 InShot: Mobile Video Editing Made Easy
17:35 Asana: Project Management Simplified
19:56 Conclusion and Final Thoughts
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In this episode, we dive into effective tactics to enhance your Instagram presence and engage more dream clients. Highlighting the significance of clear branding over mere engagement metrics, we share personal success stories of refined messaging leading to increased client inquiries and program interest, despite lower engagement numbers. Key strategies discussed include optimizing Instagram stories with text overlays, new features like 'reveal,' and interactive elements to increase visibility and meaningful connections. Additionally, we cover tips for utilizing Instagram's story features, repurposing content, creating engaging carousel posts, and enhancing Reels with visual hooks, high-quality media, and compelling initial hooks. Tune in for practical advice to amplify your online presence and connect deeply with your audience.
00:00 Introduction to Boosting Instagram Visibility
00:11 The Importance of Brand and Messaging
00:50 Personal Experience with Engagement and Reach
01:58 Optimizing Content for Visibility
03:21 Instagram Stories: Strategies for Increased Views
07:59 Effective Use of Instagram Story Features
11:33 Quick Tips for Instagram Feed Posts
12:55 Exploring Multi-Thread Posts
13:21 Repurposing Threads for Instagram
14:12 Sharing Threads to Stories
16:07 Creating Carousel Posts
17:56 Boosting Views on Reels
20:54 Optimizing Video and Audio Quality
22:56 The Importance of Hooks
23:24 Final Thoughts and Encouragement
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In this episode of the Visionary Rising podcast, the host shares a wealth of life lessons accumulated over 36 years, with a special focus on insights from her thirties. Key themes include the crucial role of adaptability in achieving balance and the importance of a vision for effective leadership. The discussion also delves into personal branding, the joy of hobbies, and the impact of adopting an abundance mindset. Entrepreneurs are provided with valuable takeaways on mindset, creativity, and success, underscoring the significance of self-definition, boundary setting, and consistency. Through personal anecdotes and thoughtful reflections, the host emphasizes self-kindness, authenticity, and growth, aiming to inspire listeners to embrace their own journeys with confidence and clarity.
00:00 Introduction and Personal Reflections
00:54 Lesson 19: Balance and Adaptability
03:48 Lesson 20: You Can't Please Everyone
04:25 Lesson 21: Vision Casting and Leadership
07:06 Lesson 22: Personal Branding
07:38 Lesson 23: Enjoying Hobbies
08:25 Lesson 24: Scarcity vs. Abundance Mindset
10:48 Lesson 25: Defining Success
12:27 Lesson 26: The Impact of Noise on Creativity
13:21 The Power of Decision Making
13:50 Creativity Needs Structure
15:18 Building and Maintaining Trust
16:33 Trusting Your Gut
18:29 You Are Enough
20:37 Embracing Growth and Discomfort
21:36 Avoiding Comparison
22:15 Authenticity in Action
23:40 Final Thoughts and Gratitude
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In this episode of the Visionary Rising Podcast, host Jody Brown shares the first 18 of 36 life and entrepreneurial lessons she has learned over her 36 years. As she approaches her birthday on October 17th, Jody reflects on valuable insights such as the pitfalls of complaining, the self-imposed nature of timelines, the power of rejection as redirection, and the contagious nature of scarcity mindset. She also emphasizes the importance of integrating inspiration, setting boundaries, and surrounding oneself with 'expanders' rather than mentors who only validate one's current state. This episode serves as a personal and motivational reflection aimed at helping others in their entrepreneurial and personal growth journeys. Jody invites listeners to share their feedback and engage with her on Instagram as she prepares to reveal the next set of lessons.
00:00 Introduction and Birthday Reflections
01:12 Lesson 1: The Power of Cutting Complaints
03:20 Lesson 2: Timelines Are Self-Imposed
07:59 Lesson 3: Dream Big, Live Big
09:01 Lesson 4: Embrace Your Creativity
11:28 Lesson 5: Rejection is Redirection
17:01 Lesson 6: Integration Over Inspiration
19:45 Lesson 7: Avoid the Scarcity Trap
21:14 Lesson 8: The Pitfalls of General Advice
22:28 Lesson 9: Teaching People How to Treat You
23:00 Lesson 10: Personal Development is Layered
25:10 Lesson 11: Leadership and Decision-Making
28:40 Lesson 12: Seek Expanders, Not Validators
29:25 Lesson 13: Authenticity and Authority
30:06 Conclusion and Next Episode Preview
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In this episode, we delve into the significance of clarity for creatives, entrepreneurs, and educators marketing themselves online. We explore two critical aspects: overall brand clarity and clarity around your offers. The episode provides self-audit questions to evaluate the clarity of your messaging, brand voice, and offers. It highlights the importance of specificity in content and offers, ensuring they align with your brand's purpose. The episode concludes with a glimpse into the next topics: authority and presentation, emphasizing the importance of trust and visual communication in building a strong brand.
00:00 Introduction to Clarity
01:23 Understanding Brand Clarity
03:32 Evaluating Your Content
08:37 Clarity in Your Offers
11:42 Communicating Benefits Over Features
15:52 Conclusion and Next Steps
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In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the often uncomfortable topic of self-sabotage. Addressing entrepreneurs at all levels, Jody explores three specific ways individuals might be sabotaging their success and provides tools to recognize and counter these behaviors. Emphasizing the importance of awareness rather than perfection, the episode encourages listeners to break free from self-imposed barriers and make empowered choices moving forward. Jody also invites listeners to continue the conversation on Instagram.
00:00 Welcome to the Visionary Rising Podcast
00:11 Understanding Self-Sabotage
00:47 Personal Experiences and Insights
01:07 Consistency vs. Perfection
01:41 Empowerment and Moving Forward
02:04 Join the Conversation
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In this final episode of the personal brand series, we delve into how to authentically incorporate your unique story, vision, voice, and experiences into your brand. We explore the significance of connecting with your audience by authentically showcasing who you are. Covering key themes from previous episodes, we discuss overcoming challenges, maintaining a balance between relatability and authority, and effectively using video and voice content to build trust. The episode emphasizes the importance of being genuine and strategic in your branding approach to truly resonate with your audience and set yourself apart.
00:00 Introduction to Infusing Yourself into Your Brand
00:40 Recap of Previous Episodes
01:38 Incorporating Your Personal Story
04:04 Sharing Your Vision
05:53 Finding Your Unique Voice
12:41 Balancing Relatability and Authority
15:11 Using Video and Voice Content
17:51 Conclusion and Next Steps
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This episode challenges conventional marketing and branding wisdom by deconstructing the hero versus guide framework within storytelling. Emphasizing the value proposition at the core of branding, the episode advises entrepreneurs to position themselves as guides that help clients achieve their goals, rather than centering the brand around their own story. Real-life examples from movies like 'Star Wars' and 'The Devil Wears Prada' illustrate the importance of making clients the heroes of their own journeys. The episode also explores the 'confidence gap'—the notion that clients sometimes lack faith in their own abilities to succeed—and provides actionable tips for shifting brand narratives from self-focused to client-centric.
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This episode addresses the common advice that 'you are your niche' often given to entrepreneurs and educators. The host explains why this advice can be misleading without proper context and launches a series to clarify what a personal brand truly is. By focusing on how to develop a personal brand strategically, the host emphasizes the importance of having a clear, niche-specific approach in the early stages of entrepreneurship. The episode also touches upon being the guide rather than the hero in your client's journey and promises further insights in upcoming parts of the series.
00:00 Introduction: The Misleading Advice of 'You Are Your Niche'
00:33 The Problem with Oversimplified Advice
01:16 Clarifying Your Brand and Niche
02:00 The Role of Personal Branding
02:29 Pitfalls of Misunderstanding 'You Are Your Niche'
02:53 Strategic Personal Branding Tips
03:45 The Importance of Focus and Specificity
06:27 Balancing Authenticity and Strategy
09:16 Building a Sustainable Personal Brand
16:23 Conclusion and Next Steps
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In this episode of the Visionary Rising podcast, Jodie Brown shares essential success habits for entrepreneurs that focus on personal well-being rather than just work. She discusses the importance of self-care, proper sleep, meal prepping, and regular exercise for sustaining energy and mental clarity. Jody also highlights the significance of customizing a work schedule around natural productivity rhythms, outsourcing non-business tasks, setting boundaries in personal life, and developing self-awareness to address limiting habits and patterns. These insights are geared towards building a sustainable business that integrates smoothly into a balanced personal life.
00:00 Introduction to Entrepreneurial Success Habits
00:53 The Importance of Personal Wellbeing
01:45 Habit 1: Taking Care of Your Body
05:36 Habit 2: Getting Enough Sleep
07:21 Habit 3: Regular Exercise
08:39 Habit 4: Structuring Your Schedule
10:24 Habit 5: Outsourcing and Support
12:35 Habit 6: Setting Personal Boundaries
17:11 Habit 7: Self-Awareness and Personal Development
22:11 Conclusion and Recap
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In this episode, Jodie explores the benefits of outsourcing marketing tasks as an entrepreneur, drawing from personal experience and audience insights. The episode outlines the best reasons to outsource, such as focusing on your zone of genius, and highlights the importance of working with professionals who understand your industry. Key insights from different business owners underscore how strategic outsourcing can lead to fantastic outcomes. The host also discusses when it might not be the right time to outsource and emphasizes the necessity of understanding your brand and audience before delegating tasks. The episode provides valuable advice on how to achieve the best results from hiring experts for your marketing needs.
00:00 Introduction to Outsourcing Marketing
01:02 Real-Life Outsourcing Experiences
02:33 The Importance of Industry Understanding
03:28 Different Ways to Outsource Marketing
05:32 Understanding Conversion Copywriting
07:40 Best Reasons to Outsource Content Creation
15:38 Leveraging Your Zone of Genius
25:11 Signs You're Not Ready to Outsource
34:06 Conclusion and Final Thoughts
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In this special episode of the Visionary Rising podcast, host interviews her coach, Melanie Aubert. They discuss Melanie’s journey from being a corporate dropout to becoming a multi-seven-figure CEO, her refreshing take on business strategies, and the common misconception of ease with comfort. Melanie shares insights on the effort needed to achieve effortlessness in business, the importance of long-term vision, and the evolving dynamics in the online space. They also delve into the challenges of personal branding, the significance of authenticity, and balancing business evolution with personal well-being.
00:00 Welcome to the Visionary Rising Podcast
00:56 Meet Melanie Aubert: Corporate Dropout to CEO
01:54 The Effort Required for Effortlessness
04:34 Live Launching vs. Evergreen Offers
09:16 The Importance of Personal Branding
14:53 Shifts and Predictions in the Online Space
22:38 Balancing Business Evolution and Personal Life
27:14 Conclusion and Where to Find Melanie
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In part three of the Aligned Sales Series, the focus is on 'The Art of Differentiation,' as coined by David Breyer. The episode emphasizes the necessity of branding to stand out in the crowded 2024 online marketplace. It argues that generic content and copy-paste captions are insufficient and introduces a framework for powerful branding encompassing vision, values, teaching style, areas of expertise, unique perspectives, and impactful offers. Through personal anecdotes and examples, the episode conveys the importance of intentional differentiation, urging listeners to leverage their unique qualities to create a brand that stands out from the noise.
00:00 Introduction to Differentiation and Branding
01:28 Embracing Competition and Neutrality
02:25 The Pitfalls of Copying Others
03:39 Discovering Your Unique Qualities
05:12 The Importance of Intentional Differentiation
09:28 Defining Your Vision and Values
16:49 Understanding Your Style and Expertise
23:35 Crafting Unique Perspectives and Offers
28:33 Conclusion and Final Thoughts
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www.escapetoelevate.com
In this episode, host Jodie Brown shares a recording from a live session with two attendees of the Escape to Elevate Italy retreat, Kelly and Brooke.
They discuss their transformative experiences, including professional growth, branding, and personal connections made during the retreat. You'll get insights into the value of the mastermind program and upcoming opportunities to join future retreats.
For more information, visit www.escapetoelevate.com or connect on Instagram at instagram.com/itsjodiebrown.
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In the second episode of the Aligned Sales Series on the Visionary Rising Podcast, host Jodie Brown delves into the crucial distinction between evolving your business and making reactive pivots that may harm your progress. Through a compelling analogy involving a young football enthusiast, she illustrates the importance of perseverance and resilience for entrepreneurs. Jodie emphasizes the necessity of strategic changes based on long-term goals, market sophistication, and consistent client feedback, while cautioning against frequent shifts driven by boredom or temporary dissatisfaction. Key topics include the importance of analyzing and refining marketing strategies, the impact of sustained efforts on business growth, and the potential downsides of constant pivots. Jodie also highlights two appropriate times for significant changes in business strategies. Tune in for valuable insights aimed at fostering long-term stability and success.
00:00 Introduction and Episode Overview
00:28 The Football Analogy: Lessons in Resilience
04:48 Business Evolution vs. Reactive Pivots
06:18 Defining Evolution in Business
08:41 The Pitfalls of Constantly Pivoting
09:45 The Importance of Consistency and Focus
20:52 When to Pivot: Testing and Iteration
28:13 Conclusion and Next Episode Teaser
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Visit www.escapetoelevate.com for more info and to apply!
In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a former participant of the 'Escape to Elevate' retreat.
They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.
Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.
They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone.
Sherry shares her career developments.
Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.
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In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the intricacies of marketing by focusing on the importance of speaking to clients' current awareness levels. Moving beyond the basic frameworks of pain point and desire-based marketing, Jody emphasizes the need for clarity in identifying client problems without resorting to unethical tactics. The episode explains how understanding the client's day-to-day experiences can significantly improve marketing strategies. Jody provides actionable insights and examples, teaches how to effectively communicate client experiences, and offers tips on gathering client feedback for better tailored marketing efforts. This episode sets the stage for a three-part series aiming to boost conversions and deepen audience connections.
00:00 Introduction to Pain Point vs. Desire Based Marketing
02:14 Understanding Client Awareness Levels
03:08 The Importance of Positioning in Marketing
05:45 Speaking to Client Experiences
10:27 Practical Tips for Connecting with Your Audience
13:36 Market Research Strategies
16:44 Applying Insights to Your Marketing
18:53 Conclusion and Next Steps
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The Power of White Space: Boosting Creativity and Preventing Burnout
In this episode of Visionary Rising, host Jodie Brown talks about the importance of creating 'white space' in your calendar and life to overcome creative blocks and prevent burnout. She introduces the concept of white space as essential for fostering creativity and overall productivity. Using research-backed methods and personal anecdotes, Jodie explores techniques like the Pomodoro method, taking regular breaks, and the practice of digital detox. The episode also emphasizes the psychological benefits of creating pauses in your schedule, enhancing focus, and allowing new ideas to flourish.
00:00 Introduction: The Power of White Space
02:33 Welcome to Visionary Rising
03:37 Understanding Creative Blocks
04:58 Personal Story: Birth of Escape to Elevate
09:10 The Science Behind White Space
12:34 Benefits of White Space
21:19 Creating White Space in Your Life
25:03 Optimizing Your Environment for Creativity
30:36 Digital Detox for Enhanced Creativity
34:08 Challenge: Implementing White Space
35:58 Conclusion: Recap and Final Thoughts
Here's a list of the studies and books referenced in this episode:
The Big Leap by Gay Hendricks
The Art of Thought (1926)
Concept of the incubation period introduced.A Study from the University of California, Santa Barbara
Found that breaks for mind wandering allow the brain to make unexpected connections.The Power of Full Engagement by Tony Schwartz and Jim Loehr
Proposes a 90-minute work block followed by a 20 to 30-minute break.Study Highlighted by Tromeg
Found that one lazy day per week can have significant impacts on mental and physical health, reducing stress and high blood pressure, improving mental well-being, and boosting overall productivity.Research from Princeton University Neuroscience Institute
Found that physical clutter in your surroundings competes for your attention, resulting in decreased performance and increased stress.Study Published in the Journal of Environmental Psychology
Showed that even short interactions with nature can improve cognitive function and increase attention span.Harvard Health Study
Found that spending time in nature reduces stress, anxiety, and depression, which are barriers to creative thinking.Stanford University Study
Found that walking in nature yields more creative output compared to walking in urban environments, with a 50% boost in creativity for those who walked in natural settings.American Psychological Association
Reported that taking breaks can reduce stress by 40% and improve general mental well-being.Arianna Huffington's Book, Thrive
Advocates for unplugging from technology for both well-being and productivity, suggesting specific times and places for digital detox to enhance creativity and mental clarity.
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In this episode, Jodie interviews Melissa Litchfield about her journey in the online space and the intricacies of running successful paid advertising campaigns in 2024. Melissa shares her experiences, from her early days of experimenting with Facebook ads to building a thriving digital marketing agency. The conversation covers essential topics such as the importance of having a solid foundation before running ads, what types of businesses should invest in ads, understanding different ad objectives, setting up tracking mechanisms, and how to maximize ad budgets. Melissa also emphasizes the significance of integrating organic strategies with paid ads, the impact of recent changes in tracking technologies, and offers practical advice for those looking to scale their online presence effectively.
00:00 Introduction and Welcoming Melissa
00:11 Melissa's Journey in the Online Space
01:37 First Steps into Digital Marketing
03:43 Building a Successful Agency
27:35 Final Thoughts and Where to Find Melissa
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