Episodes
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Growth can be tough to sustain without the right strategies in place. Whether you're a fledgling startup or an established company, understanding how to effectively market and scale is key to success.
In this episode, I’m joined by Zack Dugow, founder and CEO of The COOL Company. Zack has spent over a decade helping brands navigate the complexities of advertising and marketing technology. We break down how startups can optimize their marketing budgets, demystify adtech and martech, and discuss the importance of storytelling in branding. Zack also shares his personal journey, including the challenges he faced
We also explore how companies can scale their efforts once they’ve built a strong foundation. Zack’s candid insights and examples offer a practical guide for startups looking to master marketing and sales without breaking the bank.
Tune in to learn how you can transform your marketing strategy and start building real growth today!
Specifically, this episode highlights the following themes:
The essentials of adtech and martech for startupsPractical tips for crafting a budget-friendly marketing strategyThe role of storytelling in building a strong brand presenceLinks from this episode:
Get to know more about Zack Dugow: https://www.linkedin.com/in/zackarydugowCheck out Zack’s website: https://www.zackdugow.comFollow Zack on Instagram: https://www.instagram.com/zackdugow/?hl=enLearn more about The COOL Company: https://cool.coLearn more about Irresistible Company: https://www.irresistible-company.comSubscribe to the Podcast:
YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-wSpotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvCApple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-Follow us on Social Media:
Instagram: https://instagram.com/tiepodcast_?utm_source=qrFacebook: https://www.facebook.com/profile.php?id=100090429932666TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pcTwitter: https://twitter.com/TIEPodcast_LinkedIn: https://www.linkedin.com/company/the-irresistible-company -
Being an entrepreneur is tough enough, but what happens when everything you’ve built is at risk?
I’m joined by Michael Dermer, the founder and CEO of The Lonely Entrepreneur and a recognized leader in the healthcare rewards space. Back in 2008, Michael faced a monumental challenge when the financial crisis nearly destroyed his company overnight.
In our conversation, he shares the creative solutions, resilience, and strategies that helped him navigate those tough times. We also discuss the emotional toll of entrepreneurship and the importance of finding ways to stay grounded under pressure.
Tune in to hear his strategies and insights for surviving the toughest of times.
Specifically, this episode highlights the following themes:
How to structure a survival plan during a business crisisCreative problem-solving to manage costs and resourcesMental health strategies for entrepreneurs under pressureLinks from this episode:
Get to know more about Michael Dermer: https://www.linkedin.com/in/michaeldermerLearn more about The Lonely Entrepreneur: https://lonelyentrepreneur.comSubscribe to The Lonely Entrepreneur YouTube Channel: https://www.youtube.com/@LonelyEntrepreneurFollow The Lonely Entrepreneur on Instagram - https://www.instagram.com/the_lonely_entrepreneur/?hl=enLearn more about Irresistible Company: https://www.irresistible-company.comSubscribe to the Podcast:
YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-wSpotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvCApple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistibleFollow us on Social Media:
Instagram: https://instagram.com/tiepodcast_?utm_source=qrFacebook: https://www.facebook.com/profile.php?id=100090429932666TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pcTwitter: https://twitter.com/TIEPodcast_LinkedIn: https://www.linkedin.com/company/the-irresistible-company==== Time Stamps ====
00:00 - Introduction
01:22 - About Michael Dermer
04:24 - 2008 crisis devastated us; Fortune 500 bankrupt
09:42 - Negotiated gift card purchase at significant discount
11:29 - Channel panic into planning for success
16:47 - Consider pivoting if there’s no unique value
19:42 - Sleep prioritized to maintain peak performance
23:01 - Experience elevated them beyond their previous selves
26:13 - Helping entrepreneurs channel passion into success
26:58 - Building platform for entrepreneurs' organized resources access
30:17 - One-stop platform for entrepreneurs' learning and support
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Missing episodes?
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What makes a message resonate amidst all the noise?
In this episode we explore the art and power of storytelling. I've got Aundrea Cline-Thomas with me, a brilliant three-time Emmy award-winning journalist who's made waves in helping fellow journalists transition into new careers.
We talk about the decline in journalism jobs and the rise of social media marketing, the magic of storytelling in business, and embracing public failure to build resilience.
Andrea also shares insights on using platforms like LinkedIn effectively. Stick around; you won't want to miss this!
Specifically, this episode highlights the following themes:
The PENS storytelling framework and its practical applications.Overcoming insecurities and building confidence in storytelling.Using storytelling as a powerful tool in business and personal brandingLinks from this episode:
Get to know more about Aundrea Cline-Thomas: https://www.linkedin.com/in/aundreactSubscribe to Aundrea’s YouTube Channel: https://www.youtube.com/@TheNextBestThingACTListen to Aundrea’s on Apple Podcast: https://podcasts.apple.com/us/podcast/the-next-best-thing/id1680095327Listen to Aundrea’s on Spotify - https://open.spotify.com/show/7rnOpmJnXgcGtaaKdw1c2nCheck out Aundrea’s website - https://aundreact.com/ Follow Aundrea’s on Instagram: https://www.instagram.com/aundreact/?hl=enFollow Aundrea’s on X (Twitter): https://x.com/aclinethomasFollow Aundrea’s on Facebook: https://www.facebook.com/AundreaCTLearn more about Irresistible Company: https://www.irresistible-company.comSubscribe to the Podcast:
YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-wSpotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvCApple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-Follow us on Social Media:
Instagram: https://instagram.com/tiepodcast_?utm_source=qrFacebook: https://www.facebook.com/profile.php?id=100090429932666TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pcTwitter: https://twitter.com/TIEPodcast_LinkedIn: https://www.linkedin.com/company/the-irresistible-company==== Time Stamps ====
00:00 - Introduction
00:57 - About Aundrea Cline-Thomas
04:13 - Storytelling helps attract and connect with customers
07:17 Personal brand success: credibility attracts attention
10:07 - Identify and confront your personal barriers honestly
13:46 - Valuable feedback from family is crucial
17:24 - Ground ideas in numbers; don't overwhelm
20:53 - Joined new entrepreneurial community for support
24:49 - Advertising dollars shifted to social media platforms
28:17 - Weekly LinkedIn posts boost solopreneur visibility significantly
31:36 - Explore different platforms for audience success
34:36 - TikTok's algorithm simplifies reaching your audience
36:54 - Consider delivery, content truth: Separate criticism elements
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When life throws challenges your way, how do you respond? Today, we're talking about owning your story and making the conscious choice to take charge of your life, no matter the circumstances.
In this episode, I'm joined by Wallace Peeples, known to millions as "Wallo267." He's an entrepreneur, social influencer, activist, and a three-time TEDx speaker who's been making waves across the world. Wallo's journey from spending 20 years in prison to becoming a respected voice in business and social activism is nothing short of inspiring.
We explore what it means to take responsibility for your actions, embrace your strengths, and break free from self-imposed limitations. Wallo shares actionable advice on overcoming setbacks and building a future on your own terms.
Wallo’s transformation shows that taking responsibility can lead to real change. Tune in to hear his story and learn how to start owning your future today.
Specifically, this episode highlights the following themes:
How accountability drives personal growthWallo’s approach to overcoming setbacksStrategies for building a team and knowing when to pivotLinks from this episode:
Get to know more about Wallo267: https://www.simonandschuster.com/authors/Wallo267/208752390#:~:text=Wallace%20Peeples%2C%20better%20known%20online,and%20rapper%20Gillie%20Da%20KidListen to Million Dollaz Worth of Game Podcast: https://www.youtube.com/@MWORTHOFGAMEPurchase "Armed with Good Intentions:" https://a.co/d/8YurRykFollow Wallo267 on IG: https://www.instagram.com/wallo267/?hl=enFollow Wallo267 on X: https://x.com/wallo267?lang=enCheck his website: https://www.wallo267.comLearn more about Irresistible Company: https://www.irresistible-company.comSubscribe to the Podcast:
YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-wSpotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvCFollow us on Social Media:
Instagram: https://instagram.com/tiepodcast_?utm_source=qrFacebook: https://www.facebook.com/profile.php?id=100090429932666TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pcTwitter: https://twitter.com/TIEPodcast_LinkedIn: https://www.linkedin.com/company/the-irresistible-company==== Time Stamps ====
00:00 - Introduction
00:49 - About Wallo267
04:32 - Embracing determination; ignoring others' opinions completely
07:42 - Embrace strengths, respect weaknesses; leadership isn't universal
10:45 - Prove worthiness first, then assemble the team
13:31 - Pride hinders progress; focus on execution
18:27 - Consider your financiers' support and responsibilities
21:37 - Prison library emphasizes personal educational failure
23:13 - Experienced interpreting for prisoners, court cases
28:06 - These books make meaningful, inspiring gifts
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The digital marketing landscape has completely reshaped how startups connect with their audience. Yet, many founders still struggle with the basics of getting their message across effectively.
I’m thrilled to have Jeremy Kagan join in this episode. As the Managing Partner at Textbook Ventures and a seasoned expert in digital marketing, Jeremy brings a wealth of knowledge from his work with startups and his teaching at Columbia Business School and Cornell.
We dive deep into what marketing really entails and why it's crucial for startups to differentiate themselves. We also explore the fine line between marketing and selling, and Jeremy gives practical tips for those overwhelmed by the choices in digital channels.
To hear all of Jeremy’s invaluable insights and tips, make sure to listen to this episode.
Specifically, this episode highlights the following themes:
The essential role of marketing in startup successDifferent avenues for impactful digital marketingPractical advice for overcoming initial marketing challengesLinks from this episode:
Get to know more about Jeremy Kagan: https://www.linkedin.com/in/jeremykaganDigital Marketing: Strategy & Tactics. NEW and UPDATED 3rd Edition.https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed?variant=45182901715202 Designing the Successful Corporate Accelerator: https://www.amazon.com/Designing-Successful-Corporate-Accelerator-Companies/dp/1119709067 Learn more about Textbook Ventures: https://www.textbook.vcLearn more about Irresistible Company: https://www.irresistible-company.comSubscribe to the Podcast:
YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-wSpotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvCFollow us on Social Media:
Instagram: https://instagram.com/tiepodcast_?utm_source=qrFacebook: https://www.facebook.com/profile.php?id=100090429932666TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pcTwitter: https://twitter.com/TIEPodcast_LinkedIn: https://www.linkedin.com/company/the-irresistible-company==== Time Stamps ====
00:00 - Introduction
01:03 - About Jeremy Kagan
04:16 - Digital marketing now emphasizes data and optimization
07:25 - Target specific demographics easily using digital channels
12:31 - Interview customers for content and engagement boost
14:56 - Passion and authenticity are key in sales
18:27 - Authentic influencers drive engagement through influence
20:41 - Pitch startups offering experience, responsibility, and expertise
24:55 - Digital tools
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Welcome to the first episode of Gold With Gould, the podcast that dives into the world of business and entrepreneurship with insights from top industry leaders.
In this inaugural episode, I sit down with Bernie Michael, Co-founder and Partner of AWH Partners, a real estate investment firm that’s made waves by investing $2.0 billion in hotel properties since 2010. Bernie and I discuss the crucial role of money in entrepreneurship, the challenges that come with leaving a secure career, and how important it is to have the right legal and financial foundation for any business.
Bernie also shares his personal experiences of transitioning from a successful law career to diving into the world of real estate, offering valuable advice on pitching ideas, forming partnerships, and navigating the tricky terrain of startups.
Tune in to hear more insights and learn what you need to consider regarding money and legal matters in your own entrepreneurial journey.
Specifically, this episode highlights the following themes:
Why money management is essential for entrepreneurial successThe importance of legal agreements in business partnershipsHow to approach risk-taking and pitching ideasLinks from this episode:
Get to know more about Larry Gould: https://www.linkedin.com/in/larrygouldGet to know more about Bernie Michael: https://www.linkedin.com/in/bernard-michael-850bb8165Learn more about AWH Partners:https://www.awhpartners.comLearn more about Irresistible Company: https://www.irresistible-company.comSubscribe to the Podcast:
YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-wSpotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvCFollow us on Social Media:
Instagram: https://instagram.com/tiepodcast_?utm_source=qrFacebook: https://www.facebook.com/profile.php?id=100090429932666TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pcTwitter: https://twitter.com/TIEPodcast_LinkedIn: https://www.linkedin.com/company/the-irresistible-company==== Time Stamps ====
00:00 - Introduction
00:48 - About Bernie Michael
06:28 - Explaining entrepreneurial risks to a cautious spouse
08:38 - Entrepreneurs must excel at pitching business ideas
13:03 - Discuss legal considerations for enthusiastic startups
15:34 - Startups need defined partnership agreements for success
18:40 - Ensure contracts
22:11 - Consider legal advice for business protection
26:01 - Magic mirror helps evaluate motivation and budget
28:17 - Legal issues crucial for partnerships and protection
30:04 - Connect with us for questions
