Episodios
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In the Western world we often take for granted how seamlessly much of our healthcare links through technology when compared to areas in greater need of medical assistance.
Simprints is an NGO transforming the fight against poverty, and its CEO - Toby Norman - exudes an infectious passion for improving the lives of the 2.1m patients they’ve helped to date.
Join us on Tied Together to learn how technology is increasing transparency, speed and efficiency in rolling out global health campaigns.
This episode of Tied Together covers:
The core mission behind SimprintsHow they use unique biometric identifiers in place of traditional IDThe accelerated frontline response achieved by their technology’s efficiencyTackling the challenge of data security, privacy and stigmaTransparency in how charitable donations are usedLinks and references: https://bit.ly/3jAo8bD
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Just 5 years ago, UX sounded like medical photography to the uninitiated - now for those within the profession like Helena Hill, it’s an indispensable tool with a myriad of disciplines.
We bring Helena, a keynote speaker who runs her own consulting firm, onto Tied Together this week to share how the industry has progressed from simple web & mobile design into an asset that’s now integral to any business looking to offer a top tier customer experience.
This episode of Tied Together covers:
The shifting perception of user experience in recent yearsUX’s many disciplines, and the increase in specialismFuture trends in the space, from big screen optimisation to design-led approaches to UXRoutes into the industry, and which qualifications are best suited to a UX careerLinks and references: https://bit.ly/3jAo8bD
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Finding the best talent is hard to come by at the moment. As a specialist in building high-performing software teams, Beata Green can break down why.
As Commercial Director of HeadChannel for 12 years, she’s well versed in understanding a team’s needs and maximising their potential. Beata chats with Richard Bundock on Tied Together this week around what’s causing this talent shortage, and how you can overcome it.
This episode of Tied Together covers:
Beata’s background and path into the tech industryThe main accelerators of the talent shortage we’re seeingFlexibility as an imperative part of any role in today’s marketTips on retaining and engaging your existing talentHow to maximise your team’s potential when home workingLinks and references: https://bit.ly/3jAo8bD
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2020 presented a huge challenge for air travel, perhaps more than most. But where we saw other sectors finally catching up with their technology, aviation has always seen its tech evolving.
With a 30+ year career in air travel, spanning BA and Qatar Airways among many, Simon Talling-Smith is in a perfect position to observe the industry’s digital advancements.
In Tied Together this week, Simon shares the gradual development of the sector, whether we’ll return to a pre-pandemic experience, and the interoperable & sustainable future of air travel.
This episode of Tied Together covers:
The newest technologies in the airline industry, from facial recognition to back-end processing systemsHow end-to-end maintenance systems are some of the most vital aspects of aeroplane safetyUnifying standards internationally to achieve greater interoperabilityWhether we’ll return to pre-2020 in terms of customer quantity, flight cost and moreLinks and references: https://bit.ly/3jAo8bD
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2020 may have changed the events space forever, but the technology at the forefront of the new age of virtual events has been a long time coming.
Developing their platform since 2008, Social27’s offering has the ingenuity to fulfil the needs of customers like Microsoft, SugarCRM, and facilitating COP26’s complex needs in 2021.
Discover from their CEO, Ike Singh Kehal, how their use of machine learning is tailoring experiences to attendees, the potential for this to create more engaging experiences, and why the bane of digital events - the dreaded Zoom Fatigue - might not actually exist…
This episode of Tied Together covers:
Social27’s essential role in facilitating COP26, managing the needs of over 2,000 attendee typesThe real underlying issue behind what we dismiss as ‘Zoom Fatigue’How machine learning can streamline events and connect attendees, leaving more time for engaging, constructive contentDiffering responses to the technology facilitating online & hybrid eventsThe future of events, and integration with the MetaverseLinks and references: https://bit.ly/3jAo8bD
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Product feedback is an indispensable tool for Product Managers, so the power that digital tools are providing to capture that feedback shouldn’t be overlooked.
UserVoice is a platform looking to hone in on the customer experience, and their CEO Matt Young is steadfast in his commitment to prioritising and streamlining the feedback capture.
Matt joins us on Tied Together to discuss how digital tools help filter and analyse feedback, how to integrate software most effectively, and the connected future of Product Management tools.
This episode of Tied Together covers:
Breaking down silos and sharing relevant information throughout a businessHow digital tools are enabling more accurate, relevant analysis of customer feedbackKeeping feedback capture tools readily available to solve customer issuesThe future of Product ManagementTackling the core issue of validating the problem you’re solvingLinks and references: https://bit.ly/3jAo8bD
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Online learning has been turned upside down over the past few years, and with an abundance of content it takes special systems to incite active, engaging learning.
Eduflow is a powerful platform to manage social learning at scale, and their CEO - David Kofoed Wind - is the bright mind heading up their desire to harness the power of social motivation.
In this week’s Tied Together, David shares the LMS platforms take on providing a unique learning experience that’s useful in schools and businesses alike.
This episode of Tied Together covers:
How Eduflow’s near-universal appeal broadened their customer baseIncorporating social, active and collaborative features to engage studentsThe evolution of Massively Open Online CoursesDemand for greater integration between toolsLinks and references: https://bit.ly/3jAo8bD
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The innovation we see in systems permeating every industry so often originates with the manufacturing sector, and Fulcrum are pushing their clients to achieve more through their ERP offering.
Their Founder & CEO, Sunny Han, is bringing digitisation and acceleration to Fulcrum’s customers. We chat to Sunny on the latest episode of Tied Together to hear how he sees the parallels between machine learning and human intuition, their ambitions to connect businesses together, and the power of system integration.
This episode of Tied Together covers:
Trust in intuition, and how machine learning algorithms follow similar principlesFulcrum’s approach to understanding the end user & customer’s needsThe future potential for Fulcrum to link an entire supply chainWhy bespoke solutions might not always be better for the userThe power of integrating with other, purpose-built systemsLinks and references: https://bit.ly/3jAo8bD
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As the hospitality industry continues to find its feet again after a tough two years, there’s a lot of solutions that technology can offer to help them work at their very best - namely OpsAnalitica.
Their Founder, Thomas Yionoulis, has an incredibly rich and varied career path taking him from a budding standup comedian to creating Quiznos’ audit software to uphold standards across their 5,000 locations at the time.
Katrina Logie talks with Thomas about the potential gains that technology can bring to the sector, how they design UX to cater to busy hospitality staff, and the future prospect of combining staff, robots, sensors and real time data.
This episode of Tied Together covers:
Tommy’s illustrious path to founding OpsAnaliticaThe ability to break goals into small steps, and how it translates into their platformHow customers are expanding the system’s functionalityBenefits of handling the backend yourself as opposed to cloud services like Azure & AWSTechnology’s role in the operations side of hospitalityLinks and references: https://bit.ly/3jAo8bD
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On Tied Together we’re always looking at the future of digital, and one of the most unique implementations of Artificial Intelligence might come from an unexpected source - psychics.
We’re joined by Raven Storm, an expert in extrasensory perception (ESP), whose work with AI is making readings more accessible to us at home. Raven shares all, from the prospect of new, novel expressions of our aura in the Metaverse, to creating the ‘Uber for Psychics’.
This episode of Tied Together covers:
How technology has developed since its early adoption in psychic readingsThe microservices architecture behind Raven’s psychic databaseAccessing wider markets through social media integrationPotential enhancement of the Metaverse interface through innovative representations of ‘aura’Links and references: https://bit.ly/3tWYSlV
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The incredible array of tools helping energy customers navigate the complexities of the market now are a far cry from those available when the market opened 20 years ago.
With the supply of energy moving to more renewable sources, we hear from Energy Ogre’s CEO on how they’re using innovative technology to pair consumers’ demand profiles with the right suppliers.
Jesson Bradshaw brings his expertise to Tied Together this week, as we hear about how proprietary systems are rapidly processing huge amounts of data, the cloud computing and database tools essential to their offering, and much more.
This episode of Tied Together covers:
How the move towards consumer choice presented an opportunity for Energy Ogre to simplify a complex process for consumersWhat the US energy market can learn from developing industries around the worldThe technologies enabling a cost-saving marriage of demand profiles with suitable supplier profilesCloud computing and database tech that’s been essential to Energy Ogre’s offeringLinks and references: https://bit.ly/3tRtpll
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Two years ago the country’s healthcare response to Covid was immense, and wouldn’t have been possible without the digital advancements made in recent years.
At the forefront of these changes as CEO of Digital Health and Care Wales is Helen Thomas, advocating the need to create a smoother care pathway that signals an end to outdated systems.
Helen joins Katrina on Tied Together to consider how we integrate digital without limiting access to those less adept with tech, the data processing tools enabling Wales’ community pharmacies, and more on connecting healthcare services together.
This episode of Tied Together covers:
Healthcare providers’ shift away from dependency on paperBalancing digitisation with the need to maintain access for the less tech-literateWhich tools are enabling the NHS to handle the huge amount of data requiredHow the pandemic accelerated the focus on areas of improvementLinks and references: https://bit.ly/3CLJdbQ
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Glovo has seen monumental growth in the delivery sector, expanding its innovative tech solution into 23 countries, so how do they manage data to match their ever-increasing demand?
Narek Verdian is Chief Technology Officer for the Barcelona-based startup, and he joins Katrina Logie on Tied Together to discuss how machine learning and AI are essential as they breach new territories, and what tools we need for the future of hybrid work to live up to its potential.
This episode of Tied Together covers:
The future tech solutions needed to improve the hybrid workflowBuilding a unique delivery platform with customer service at its heartGlovo’s innovative use of AI, machine learning and data scienceHandling the complexity of a multi-category serviceThe essential tools Glovo rely on to measure customer demandsLinks and references: https://bit.ly/3Hu1knC
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The key to nailing seamless UX design across territories is closely tied to both the incredibly complex world of psychology, and a global awareness of cultural differences.
This is typified in the approach taken by this week’s podcast guest, UX Practitioner Thomas Watkins, who considers himself more of a Design Psychologist.
The founder of UX design agency 3Leaf joins Lynsey Brownlow to break down how consistency helps keep experiences predictable and smooth for users, the importance of considering tone of copy in different regions, and how vital it is that we continue to research shifting trends in UX preferences.
This episode of Tied Together covers:
The role of social cognitive neuroscience in user experience designPriming, the stroop effect, and other psychological quirks you should account forHow simple language translation can break designsKey cultural differences that global UX designers need to considerFinding the right tone based on industryLinks and references: https://bit.ly/3gMX0oH
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Whether or not they’re aware of it, businesses of all sizes are gathering a wealth of data with which they can make invaluable observations.
Joining us on Tied Together this week to discuss how organisations are maximising this data to their benefit is Matt Nixon, Founder of data & analytics consultancy Molzana, who recently became the latest, exciting addition to the Cohaesus Group!
We dive into the origin of Matt’s expertise in data analysis, the channel agnostic approach that allows Molzana to work effectively in diverse sectors, and how they make such an influential impact through the insights they provide.
This episode of Tied Together covers:
The source of Matt’s keen focus on data analyticsHandling the breadth of clients’ challenges and their unique tech stacksThe differences between trusting gut instinct and following the dataHow Molzana bridges the gap between creative marketers and data analytics professionalsStaying flexible and channel agnostic to work with clients in varied industriesLinks and references: https://bit.ly/34pAO0L
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The opportunity to spend time with your customers is the most valuable thing a business can do. Put that time to good use - it can make or break experiences.
Sky’s Flavio Lamenza has observed the best and worst in user experiences, from sites implementing simple feedback tools to halting an eCommerce funnel the moment you set foot on a site.
We hear from Flavio, Senior UX Designer, who joins us to offer his fabulous insights into the hurdles you can remove from your user experience, how you can spend more quality time with customers, and why it’s vital to take a holistic look at UX rather than rely purely on data alone.
This episode of Tied Together covers:
Whether the widespread use of ‘feedback drawers’ is actually effectiveThe importance of carefully considering when you ask for feedbackExamples of feedback collection practices to avoidWhy interoperability between steps in UX is key to solving issuesTips for anyone breaking into UXLinks and references: https://bit.ly/3GJGxwO
Learn more with our 'The Problem with Feedback Survey's' Whitepaper: https://bit.ly/3slAzMH
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Health & Wellbeing is an area with far more focus than ever before, evidenced by the slew of apps and services jumping into the space within the past few years alone.
So where does Tictrac’s James Henson see the most effective outcomes for end users, and how can we achieve it? Interoperability between platforms promises to unlock new experiences greater than the sum of their parts.
Learn how Tictrac are traversing the digital health space, and the bright future they’re working to bring businesses, on episode 23 of Tied Together.
This episode of Tied Together covers:
The driving force behind an explosion of wellness servicesHow much data is needed behind the scenes of health tracking appsCollaboration and interoperability, and how they could evolve the sectorCreating a research-backed, useful UX for customersThe future of digital wellnessLinks and references: https://bit.ly/32QIbho
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Marketing spend is an essential growth tool in business and brand transformation, so why is such a huge proportion of it reportedly ineffective?
For those looking to grow their brand, simply throwing money at the problem is unlikely to yield the success that The Thread Team’s Richard Calvert fosters with their clients.
Richard joins us on Tied Together this week for a dive into why it’s not enough simply to obtain a tool without properly applying it, and how modern marketing’s focus on digital touchpoints doesn’t elude the same issues that remain relevant to any business in any era.
This episode of Tied Together covers:
Details on the vast MarTech spend, and why so much of it is ineffectiveHow ‘modern marketing’ primarily focuses on digital touchpointsData as the catalyst for driving changeWays that businesses can maximise what they have before investing in new solutionsLinks and references: https://bit.ly/3yP7YSE
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Long gone are the days of physical job boards and drive-by CV runs; the systems for hiring talent are more powerful than ever, but with great power comes great responsibility.
With an overview of how technology in the recruitment sector has progressed over the past 10 years, talent.io’s Tom Morgan features on this week’s episode of Tied Together.
He and host Katrina Logie discuss revitalising lesser-used platforms, the growth of A.I. & automation, and where future platforms could perfect the recruitment experience for businesses and candidates alike.
This episode of Tied Together covers:
The evolution of recruitment in the past decadeThe art of combining older technologies with new platforms and approachesHow digitisation is driving a need for creative marketing in recruitmentA.I. and automation’s growing role in talent acquisitionLinks and references: https://bit.ly/3ycrIzh
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The DAP Strategy is a fascinating new book, by Raj Sundarason, which takes a look at the rise of the need of digital adoption platforms.
https://www.dapstrategist.com/
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