Episodes
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Things got weird today...
I ended up being the guest on my own podcast đAnd for good reason.
See, we hit a number that sounds made up:
70% close rate. Industry-standard? 15%.
(Yes, it got so high, that we will now lower it đ)The truth? We didn't just perfect the sales process...
We built a positioning so strong, customers want to buy before we sell.But here's what no one tells you:
Getting to this point?
Not cheap. Not quick. Not easy.Want to know:
Why we are trying to LOWER our close rate
The expensive truth behind our "simple" process
Why this works best with bold CXOs
Listen to this episode!
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Ever tried ethically hijacking LinkedIn networks?
No? You're not alone.In my latest episode with Garret, we're diving into a strategy that no one really talks about:
Network Arbitrage.
You don't really have to build your audience from scratch.
Instead, identify thought leaders who already have your ideal customers...Create content that their audience craves...
"Borrow" their network's attention đ
You see, most LinkedIn strategies:
Create content â Pray for reach â Hope for leadsBut with network arbitrage, you can:
- Map influential networks
- Borrow their audience (yâknow, nicely)
- Convert their followers into your pipelineThe results?
Team: Exploded from 20 â 100+ people
Pipeline: Hit 8 figures
Endgame: Acquired by a global agencyGarret is now scaling this strategy across 30+ B2B executives.
Seriously, why spend years building an audience when you can borrow one? đ
Want to know the juicy details?
Listen to this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Missing episodes?
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Building in public - is it worth the risk?
When Adam co-founded Fibbler 6 months ago, he had one mission:
Build an audience before building the product.So for 3.5 years, he consistently posted on LinkedIn,
engaging with his target customers.No marketing budget.
Just authentic conversations.Then, when it was time to launchâŠ
Fibbler hit $100K ARR in just 180 days
Without spending a single dollar on ads
(so, yes the risk was worth it đ)
By building Fibbler in public, Adam and his co-founder truly understood their audience's needs.
So when they built the product, the fit was perfect.
This is the exact opposite of the usual founder journey:Build product
Search for customers
Pray for tractionAdam did it backwards:
Build audience
Understand customers
Build product for perfect fitThe result?
Instant product-market fit. Instant revenue.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Imagine an ad created by Spear Growth,
but with your companyâs logo on it.
Would you be more likely to click on it?
Yes!Unsurprisingly, itâs not very common.
Almost everyone thinks itâs too complicated.But how hard can it really be?
Thatâs exactly what Tim Davidson and I discuss on this weekâs podcast!
And we go DEEP!
â How do you attribute results?
â How to navigate LinkedInâs minimum audience sizes?
â Can you get legal notices for using their logos?
â What kind of results can you expect?
(Spoiler: Around $483,000 in closed revenue đ€)If you sell to enterprises, this could be your next LinkedIn ads experiment.
You donât even need fancy tools.
Just a LinkedIn ads pro, a cool designer, and you're set.Want to crack the enterprise market?
Check out the full episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.
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$50,000 to $150,000 ACV in 12 months? đ€Ż
No, that's not a typo.
Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years.
See, many think that you can just "wing it" with pricing, right?
But Gal went for a complete mindset shift:From selling products â to selling transformation
From pain points â to strategic value
From feature talks â to executive discussions
No new tools. No massive budgets. Just strategic thinking and careful execution.
Want to know exactly how they pulled this off? Listen to this episode!
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Reddit ads for B2B SaaS? đ€
Quick, hide this from your conservative marketing director! đ
In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads,
âŠinstead of LinkedIn.
If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another.
This episode will show you why you should try running them to reduce your demand-gen costsâŠ
by up to a whopping 57% đAny company with an active audience on Reddit can easily replicate this.
Trust me, you donât want to miss this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.
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0 to $1M ARR with... case studies? đ€
Pretty weird right?!
Our latest guest, Rob Snyder, brought up an interesting topic:
The best tactic for early-stage founders isn't fancy demos
âŠor hiring more SDRs.
It's just a case study đ€Ż
Rob's seen this work for around 50 companies that bagged their first 10 customers.
He simply says -
"I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different."
Why does this work?
It's low stress (no pushy sales tactics)
The case study gives away immediate proof
It helps you find your "hell yes" customers
The best part? You can implement this in AN HOUR. đ
Curious about the exact structure?
The full episode is waiting for you!
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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60% message-to-meeting rate on LinkedIn DMs? đ€Ż
Well, here's what Chris Walker's NOT doing:
â Finding the "perfect" sender (with fancy credentials)
â Crafting random offers (Amazon vouchers anyone?)
â Complex outreach sequences (to be forgotten)
Instead, he's playing the long game:
â Deeply understanding his customers
â Building a great product with real value
â Investing time posting on social media
â Becoming a thought leader
â AND THEN reaching out with a solid purpose
Building a strong foundation
BEFORE sending even a single DM is what he did right.
No fancy tools.
No big budget.
Just pure value and conviction. đȘ
Even now, Chris only reaches out when he's 100% sure he can deliver 10x ROI.
That's the magic you just can't get with formulas & templates.
Want to implement this yourself?
Donât miss this episodeHosted by Ausha. See ausha.co/privacy-policy for more information.
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18 leads in 1 quarter vs 1-2 leads before?
Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client.
Here's what he knew:
Client: Healthcare space, huge deal sizes
Challenge: Small budget, but each lead is đ°đ°đ°
New strategy: LinkedIn thought leadership ads
The results? Mind-blowing.
These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost!
These results weren't instant of course.
Initial weeks saw ZERO leads,
but it started picking up and then BOOM!
So, why did it work?
Because people engage with other people and not companies.
It's all about that personal, relatable feel.
The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. đ
Want to know more about this strategy? Check out our latest episode!
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Retargeting: everyone knows it.
But does anyone really know it?
Weâre talking about stuff that most people just skip over.
And the stuff that we marketing geeks donât always share (c'mon, we all have our secrets!)
But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results.
We discuss everything from building the right audiences to creating the right content.
Ready to find out our not-so-well-hidden secrets?
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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30+ reviews + 2 weeks of sales calls scheduled through 1 LinkedIn post.
Well, AJ Wilcox wrote a post on LinkedIn. The offer was simple- to audit ads. But every agency offers a free audit.
SoâŠ..he did something different. Instead of calling it a free audit, he attached a cost to it.
The cost? Leave a review for them.
It worked so well that he plans to run it as #ads. And there, you have it:
An evergreen funnel
Incoming reviews
Sales calls booked without any outreach
It took him 3 weeks of prep + 1 busy week of replying to those leads. Plus, the bandwidth of the Sales Head and a marketing consultant to build out the lead magnet and the funnel.
Want to get more reviews for your service/product? Listen to him talk.
If you have a good offer, I bet you can implement his strategy.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Every founder says, âLetâs do what Adam doesâ.
But what does he do?
He runs 2 SaaS companies:
Retention.com at 22 million ARR
RB2B at 1.35 million ARR
He implemented a freemium strategy and bootstrapped RB2B to 1.35 million ARR within 17 weeks of launch.
The freemium strategy = RB2B is 100% free forever for some users.
In the beginning, this cost him.
He got 3000 users in a couple of weeks.
How many of them were paying customers?
Just 15.
What did he do to recover?
Did this strategy work?
How does he even make money if his product is free forever?
How sustainable is this pricing model?
He answers these and more in our latest TL;DR episode.
Heâs THE most requested guest!
If youâre into SaaS, donât miss this.
Itâs not every day you hear a SaaS leader talk about their đČstrategy.
Btw, did you know what company inspired him to follow a freemium strategy?
Hint: Itâs an email automation platform
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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95 leads from 15-20 BoFu articles? No oneâŠ.except @Lashay Lewis.
What did @Lashay do differently differently?
Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS.
Didnât stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this)
She pulled it with 0$. And no new tool. (Just used @Ahrefs for keyword research)
How many people did it take? 2 - just her and another content marketer.
Feels too unrealistic? Good, watch the podcast and know her exact process.
This episode is for those who think:
SEO is dead
Content marketing is dead
Marketing is dead (and canât get good leads)
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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The most common question founders/marketers ask me: âHow to get G2 reviews?â
I didnât have the right answer until this episode with @Nick Bennett.
Co-founder of @TACK and @ClubPF He drove 83 #G2 reviews in 3 days at 0 cost!
Hereâs how:
He made a list of users who filled out an MPS survey in the last 90 days.
(He emailed 310 folks.
I did the math: He got a frickkin 24% conversion rate đ€Ż)
He shot them an email. Of course, no mass emails or AI-generated ones. (The message was very simple and playful.)
Yep, thatâs it. He waited for people to send him a screenshot of proof. And so many did!
This seems too easy to be true. The key here isnât in the steps but in the nuances.
For example, whatâs the message you need to send? Can you offer something in return? Should you only target users who rated you highly in the MPS survey?
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Ryan and I work in ad agencies.
Refine Labs & Spear Growth.
Weâve audited 100s of Google ad accounts.
So, we decided to turn this TLDR into a discussion.
Note: This episode is not for beginners.
We share examples of our clientsâ campaigns including some of the coolest experiments weâve run.
We especially focus on how we've reduced CAC.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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5k/month ad spend = ?? pipeline
Ryan generated 700k in pipeline đ€Ż
This wasnât always the case.
His client had been running Google ads for the last 12 months.
They got 900 leads!
Guess how many converted?
Then, Ryan (Senior Performance Marketing Manager at Refine Labs) took over.
They had a limited budget, so he set up 5 tight campaigns.
For the first 3 months, nothing really worked.
Then, 5-figure deals started coming in.
All through non-branded keywords in Google ads.
What did he change?
A lot.
Things didnât work.. till something did.
In this case, setting up audiences for search worked.
He was able to target B2B users much more accurately.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Every B2B SaaS company has a podcast. đ€
You get a subject-matter expert.
They talk for an hour on topics that interest your ICP.
Your brand grows.
Itâs a win-win for all.
Yet 48% of the audience leave the podcast mid-way.
Why?
They want the meat of the podcast ASAP.
1 hour is a long commitment.
Madhav (Head of Marketing) was quick to realize this.
He experimented with something new.
He created a 5-min video series on LinkedIn, Youtube and Meta.
He cuts the fluff and asks 5 questions.
Each of these ties to their product in some way.
Why does this work?
1.â â Low penalty of consuming bad content
2.â â Caters to low attention span
3.â â Easily sharable
Results?
100x more views!
These consumable bites are đ„
In 9 weeks, they saw an increase in the sales pipeline!
He explains his entire strategy in 37 min.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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You spend $$ on paid media.
Yet your landing pages donât drive pipeline.
Where are you going wrong?
We asked the OG Tas Bober and she answered.
(Her answers compel you to rethink your entire strategy)
Unless youâre living under a rock, you already know who she is.
In case you donât, she consults B2B SaaS companies on their landing page and paid ads strategy.
She talks numbers and drives results.
Her clients see 2-3x conversions on their landing pages.
She applies a few B2C CRO principles to B2B.
Want to know how her conversion framework?
Listen to the podcast.
I guarantee you wonât look at your landing pages the same way.
I was constantly scribbling notes on this podcast.
You will too!
Especially, if youâve a difficult ICP:
DevOps, Security Teams, Engineers
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Only 5% of your ICP is in-market.
95% arenât even aware of your category.
How do you generate demand for such a big chunk?
We asked and Madhav (Head of Marketing at Storylane) answered.
He is in this exact situation.
He is generating demand for a category thatâs brand-new.
His goal?
Go from 1 to 10 million ARR.
He figured out 3 demand-gen strategies that work wonders:
Capture existing demand from an adjacent category.
Hang out where the customer is
Build on insight-led content
Madhav breaks down all 3 strategies in the podcast.
Know the best plan of action for demand gen.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Webinars are on every marketerâs to-do list.
But no one knows how to run it.
Either no one shows up or the wrong folks do.
But Mason here is an exception
Every quarter, he conducts a webinar.
The meeting is full of his ICP.
Just his ICP.
He bags 8 deals with an average value of $30,000.
How?
He has a pre-webinar and post-webinar process.
Pre-webinar
He connects with the right-fit customers on LinkedIn.
He reaches out to highly targeted accounts.
Sends an invite for the LinkedIn event.
During the webinar
He figures out the exact pain points of the target audience.
He delivers his expertise on those concerns.
(Of course, this relates back to his service.)
Post-webinar
He creates dedicated landing pages for each account.
He follows up 1-to-1
Yes, this is pretty time-consuming.
If you start from scratch, itâll take to months to figure out the process.
So, donât.
Listen to the podcast and hear Mason talk about his strategies.
He has an 8-page process doc.
He builds the entire thing in a day.
Runs it for 6 weeks.
Donât reinvent the wheel.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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