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Welcome back to To The Point Home Services! In this powerhouse episode, Chris and Chad sit down with Sammy Ayoub, the founder of Apex Pros in Columbus, Ohio. Sammy went from running the nation’s largest Boost Mobile retail chain to launching a home services juggernaut—growing from 3 vans to 135 and pushing $50M in under 4 years.
You’ll hear the full story—from humble beginnings and an unexpected pandemic pivot to building a people-first culture, bold branding, and aggressive marketing that turned Apex into a household name in record time.
🚨 First-time podcast guest. First-class growth story. Don't miss this one.
⏱ Timestamps
00:00 – Intro & Birthday Banter 🎉
02:24 – Meet Sammy Ayoub of Apex Pros
03:40 – Launching Apex Pros in 2021
04:44 – From 3 Vans to 135 🚐
06:00 – Building Culture + A Giant Koi Pond 🐟
08:08 – From Boost Mobile to HVAC/Plumbing/Electrical
11:00 – Exiting Wireless After 28 Years
14:00 – Transitioning Into Trades During the Pandemic
17:00 – Recruiting First 110 Employees Himself
20:00 – Culture & Weekly Tech Meetings
22:10 – No Signing Bonuses. Just Real Culture.
26:15 – Rapid Education: Podcasts, Facebook Groups & DMs
28:05 – Why Marketing % Rules Are BS
30:00 – TV, Radio, and the Columbus Blue Jackets Partnership
35:00 – Alex the Mascot & Alex Cares Program ❤️
38:46 – Growth Trajectory: 4M → 16M → 33M → 50M
41:00 – Market Competition & Scaling Against Giants
44:00 – Advice: $5M is Great. $50M Ain’t for Everyone
46:30 – Wrapping Up & Growth Mindset Takeaways
🔗 Resources & Mentions
Apex Pros Website - https://apexpros.com/Dan Antonelli / KickCharge Branding - https://www.kickcharge.com/ServiceTitan - https://www.servicetitan.com/Nexstar Network - https://www.nexstarnetwork.com/Clover Marketing - https://www.growwithclover.com/💬 Liked this episode? Here's how to support us:
✅ Subscribe for more unfiltered insights from top operators
👍 Like the video if you learned something new
💬 Drop your thoughts or questions for Sammy in the comments
📢 Share this episode with a friend or your team!
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In this episode of To The Point Home Services, hosts Chris and Chad welcome Michael Brewner, co-owner of Iceberg Home Services, for a powerhouse conversation packed with wisdom on leadership, scaling, and staying grounded while building an HVAC and plumbing empire in Florida.
Mike shares his journey from professional poker player at 22 to HVAC sales, and ultimately to co-founding a thriving home services company that reached $47M in revenue last year — and is on track for $65M this year. He dives deep into the mindset shifts, team-building strategies, and personal growth required to scale without private equity, while maintaining a strong family and team culture.
Whether you're an aspiring business owner or seasoned entrepreneur, this candid conversation is full of golden insights, hard-earned lessons, and a few epic dad jokes.
🔗 Links & Resources:
Iceberg Home Services: https://icebergcooling.com/Rocket Fuel (book discussed): https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1941631150RYNO Strategic Solutions: https://www.rynoss.com🕒 Timecodes:
00:00 – Intro & Stagecoach Recap
02:00 – Celebrating RYNO’s 17-Year Anniversary
06:45 – Dad Jokes & Laughs
09:00 – Meet Michael Brewner & His Business Journey
14:00 – From Poker Pro to HVAC Business Owner
20:00 – Growing Iceberg Home Services from $5M to $65M
22:30 – Building a Winning Team & Getting Out of the Way
26:00 – Rocket Fuel & Visionary/Integrator Roles
30:00 – Outgrowing Team Members and Having Hard Conversations
34:00 – Letting Go of Family in the Business
38:30 – Partnership Dynamics with Chad and His Brother
41:30 – Mike’s Personal Growth & Health Journey
44:00 – Mentorship, Learning, and Staying Humble
47:00 – Final Thoughts and Advice for Scaling Up
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#ToThePointPodcast #HomeServices #HVACBusiness #Leadership #Entrepreneurship #MichaelBrewner #BusinessGrowth #RocketFuel #HVAC #Plumbing #ScaleUp #Mentorship
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In this episode of To The Point Home Services, host Chris Yano reflects on the invaluable lessons he's learned over the years—personally, professionally, and spiritually. Chris dives deep into what’s shaped him as a leader, business owner, husband, and father, sharing wisdom gained through faith, experience, and hard work. This episode is a must-listen for anyone navigating leadership, business growth, or personal development in the home services industry (and beyond).
💡 Key Takeaways:
The power of faith and trusting God’s planImportance of staying grounded while growing a businessLessons in leadership, including vulnerability and accountabilityWhy embracing change is key to growthInsights on navigating burnout and finding balanceThe role of mentors, self-reflection, and continuous improvement📌 Links & Resources:
Learn more about RYNO Strategic Solutions: https://rynoss.comSubscribe to the podcast newsletter: https://rynoss.com/podcastPrevious episodes: https://www.youtube.com/@ToThePointPodcast⏱️ Timecodes:
00:00 – Intro: Why this episode is different
01:02 – Trusting God’s plan (and letting go of control)
03:05 – What burnout taught me about balance
05:10 – Business mistakes and leadership growth
07:42 – Vulnerability is a strength, not a weakness
09:55 – Always stay teachable
11:12 – Why mindset matters more than strategy
13:04 – Wrapping up: Lead with intention
14:25 – Final thoughts and sign-off
📣 Don’t forget to:
👍 Like this video
💬 Leave a comment with your favorite lesson
🔔 Subscribe to the channel for more real-talk from home services leaders
📤 Share this episode with someone who needs to hear it!
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In this powerhouse episode of To The Point Home Services, Chris and Chad Peterman welcome John Bowman, President of F.F. Hitchcock — a multi-generational Connecticut-based service business that has evolved from a general store in 1870 to a $20M+ home services juggernaut. 💥
We dive deep into how John helped transform a legacy company through bold branding, exceptional leadership, and a strong service-first mindset. From scaling residential services to creative marketing and navigating the family business dynamic, this episode is packed with gold.
🎯 Key Takeaways:
How F.F. Hitchcock went from construction-focused to residential successCreative marketing that builds brand personality (hello, prank calls & upside-down booths!)Transitioning leadership in a multi-generational businessUsing humor and authenticity to attract talent and customersLeveraging tools like ServiceTitan and online shops for growthThe impact of industry events like RYNOx on mindset and momentum⏱️ Timecodes:
00:00 - Intro & Purdue vs UConn rivalry
03:00 - John’s early days and RYNOx connection
07:00 - Company origin: 1870 to present
10:00 - Pivoting during the 2008 crash
13:00 - Working with family & leadership transition
20:00 - Residential vs. Commercial: The strategy shift
26:00 - Key lessons from RYNOx and the power of relationships
33:00 - Marketing wins: Pranks, social media, and upside-down booths
42:00 - Adding e-commerce to the HVAC experience
47:00 - Building internal leaders and delegating for scale
52:00 - Final thoughts and Chad's takeaways
Connect With John!
Website: https://ffhitchcock.com/
Instagram: https://www.instagram.com/ffhitchcock/
Facebook: https://www.facebook.com/hitchcockoil/
LinkedIn: https://www.linkedin.com/company/f-f-hitchcock-co-inc-/
https://www.linkedin.com/in/johnpatrickbowman/
📣 Like what you hear? ✅ Subscribe to the channel
💬 Drop your favorite takeaway in the comments
🔗 Share this episode with someone in the trades
🔔 Hit the bell to get notified of future episodes!
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In this powerhouse episode, Leland Smith, founder of Service Champions, and Aaron Gaynor, host and industry leader, sit down for an eye-opening discussion on how to thrive in the trades—even in the face of rising tariffs, economic shifts, and operational challenges.
Leland dives deep into the art of pricing, how his team stayed ahead of the curve during economic shifts, and why club memberships have been a cornerstone of Service Champions' success. From lessons learned during COVID to building a pipeline of talent through internal training schools, this conversation is packed with insights for anyone serious about growing a home services business.
💡 Whether you’re a seasoned business owner or just getting started, you’ll walk away with real strategies you can apply to boost profitability, improve retention, and future-proof your business.
📌 Key Topics Covered
00:00 - Intro
00:01:06 – Leland’s industry reputation & numbers mindset
00:01:37 – Tariffs & pricing strategy: navigating constant change
00:02:52 – Marking up pricing while keeping margins
00:05:00 – Lessons from COVID: don’t delay price increases
00:06:12 – Communicating increases: “Everyone just got a raise”
00:06:56 – The club membership model: structure, renewals & success rates
00:09:22 – Value-driven service: why tune-ups matter more than big-ticket jobs
00:10:50 – M&A insights: what to look for in a company (hint: it’s memberships)
00:14:22 – Building great tradespeople & Service Champions’ core philosophy
00:16:05 – Timeless business lessons from Jim Abrams
00:18:38 – Weekly field meetings to track memberships & instill culture
00:19:11 – Internal training programs & creating your own pipeline
00:24:01 – Million-dollar technician success story
00:25:17 – Balancing pricing with operational efficiency
00:27:53 – Operational audits: don’t hide inefficiencies behind pricing
🔗 Related Resources & Mentions
Service Champions: https://www.servicechampions.com
Airtime 500 (now part of Success Group)
🛠️ Subscribe for More Real Talk on Growing a Trades Business
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💬 Drop a comment below: What's your biggest takeaway from this episode?
📢 Share this with a business partner or team member who needs to hear it.
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Apple Podcasts | Spotify | Google Podcasts | Amazon Music
#HomeServices #HVAC #ServiceChampions #TradesBusiness #PricingStrategy #Memberships #Entrepreneurship #ToThePointPodcast #AaronGaynor #LelandSmith #Leadership #Tariffs #BusinessGrowth
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🔥 In this high-energy micro episode, Chris dives into one of the most overlooked yet powerful business growth strategies: RELATIONSHIPS. Whether you’re leading a multimillion-dollar HVAC empire or just starting out in your trade, this episode is packed with hard-hitting truths, real-world examples, and actionable insights. Relationships aren't just a “nice to have”—they’re a must-have.
From mentors and peers to vendors, competitors, and even yourself—Chris breaks down how building strong, respectful, and strategic connections can completely change your business trajectory. 💥
⏱️ Timestamps:
00:00 - Intro: Why this is one of Chris’s favorite topics
00:40 - The most underrated strategy: Relationships
01:35 - The 4 (plus 1!) key relationship types
01:54 - 💡 1. Mentors: Why having the right guide matters
03:30 - Real examples: Keegan Hodges, Jamie DiDominico, Joe Huck, Ken Goodrich
04:09 - Tips on approaching mentors
04:40 - 💡 2. Peers: Your inner circle for real talk
06:08 - 💡 3. Vendors: Don’t be a jerk—be a partner
07:30 - 💡 4. Competitors: Compete without hate
08:59 - Recap of the 4 types
09:28 - 💡 BONUS: Relationship with YOURSELF
09:52 - Self-care, self-esteem & always learning
12:46 - Why self-education feeds confidence
13:25 - The ripple effect of great relationships
14:01 - Final thoughts: Start somewhere—start with relationships
💬 Join the Conversation:
Which relationship type do you need to work on the most? Drop your thoughts or experiences in the comments below—we’d love to hear from you!
👍 Enjoying the pod?
Hit that LIKE button, SUBSCRIBE for more real talk from the trenches, and SHARE this episode with someone who needs to hear it today.
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📲 Follow Us:
Instagram: https://www.instagram.com/to_the_point_podcast/
LinkedIn: https://www.linkedin.com/company/to-the-point-home-services/
Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast
Website: https://rynoss.com/podcast/
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In this episode of To The Point Home Services Podcast, hosts Chris and Chad sit down with Yossi Wachtel, Founder & President of Monkey Wrench to explore his inspiring entrepreneurial journey. From scaling a one-truck plumbing company to a $25M+ home services powerhouse in Southern California, Yossi gets real about navigating tough markets, leadership through crisis, personal branding, and building a customer-obsessed culture.
Whether you're running a service business, managing a team, or trying to create value in a noisy market, this one’s packed with insights you won’t want to miss!
🧠 Key Takeaways
How Yossi scaled Monkey Wrench to $25M in revenue in one of the most competitive home service markets.
The importance of mission-driven leadership and a customer-centric mindset.
Behind-the-scenes of how the Palisades fire impacted his business and how he led through adversity.
Using personal brand (especially on LinkedIn) to connect with customers and elevate trust.
Creating training systems and internal bootcamps that reinforce service excellence.
Why simplifying the customer experience—even something as small as a voice prompt—can boost conversions.
Marketing strategies that actually leverage your existing customer base.
The power of empathy, handwritten letters, and going above & beyond in a service-based industry.
⏱️ Timecodes
00:00 – Intro + wild flight story
04:00 – Meet Yossi: Founder of Monkey Wrench
07:00 – Dad jokes & Cuban elevator story
10:00 – Palisades Fire: Business impact & leadership through crisis
18:00 – Revenue talk: $25M company in 2024
21:00 – Competing in SoCal: mindset vs market
23:00 – Service over new construction
26:00 – Memberships & marketing to your current base
31:00 – The power of personal branding on LinkedIn
36:00 – Making it EASY to do business with you
42:00 – Training, roleplay, and elevating installers
44:00 – Marketing like a funnel & cross-promotion strategy
47:00 – Final thoughts & gratitude
🔗 Resources & Mentions
Monkey Wrench Plumbing, Heating, Air & Electric - https://www.monkeywrenchplumbers.com/
Connect with Yossi on LinkedIn - https://www.linkedin.com/in/yossi-wachtel-70a81412/
Nexstar Network - https://www.nexstarnetwork.com/
📣 Enjoyed this episode?
👉 Don’t forget to like, comment, and subscribe for more episodes that get straight To The Point.
💬 Drop your favorite takeaway in the comments—or share your best dad joke!
📲 Follow us on your favorite podcast app & never miss an episode.
#ToThePointPodcast #HomeServices #HVAC #Plumbing #Leadership #Entrepreneurship #Marketing #CustomerExperience
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In this episode of To The Point Home Services, we sit down with Michael Caito, a business scaling expert and CEO of Management Action Programs (MAP). Michael shares powerful insights on leadership, business discipline, and creating a structured path to success. Whether you're a small business owner or an aspiring leader, this episode is packed with practical strategies to help you build a high-performing team, develop habits for success, and scale with confidence.
🔑 Key Takeaways:
✔️ The importance of routine and structure in business success
✔️ How great leaders develop top talent—even if they leave
✔️ The MAP process and how it transforms organizations
✔️ The power of disciplined habits in business growth
✔️ Why KPIs & accountability are the backbone of a thriving company
📌 Timestamps:
00:00 – Intro & Welcome
02:15 – Michael Caito’s journey from entrepreneur to business leader
08:30 – Why most businesses struggle with scaling
14:20 – What separates high-growth companies from stagnant ones
19:55 – The power of routine, discipline, and structure
25:30 – How great leaders maximize their team’s potential
32:45 – Implementing MAP for long-term success
40:10 – Final thoughts & advice from Michael
🔗 Resources & Links Mentioned:
📖 Learn more about Management Action Programs (MAP): https://www.mapconsulting.com/
📅 Connect with Michael Caito: https://www.linkedin.com/in/michaelcaitomap/
🎙 Enjoyed this episode? Don’t forget to:
✅ LIKE this video if you found it valuable
✅ COMMENT below with your biggest takeaway
✅ SUBSCRIBE for more business & leadership insights: [Subscribe link]
✅ SHARE this episode with a friend who needs to hear it!
🔔 Turn on notifications so you never miss an episode!
#Leadership #BusinessGrowth #Entrepreneurship #ScalingBusiness #ToThePointPodcast
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🚀 In this episode of To The Point Home Services, Tommy Mello and Tom Howard dive deep into one of the biggest debates in business growth: Should you expand via Greenfield (starting from scratch) or through Acquisitions (buying existing companies)?
Tommy, a strong advocate for Greenfield expansion, shares why he believes in building a business from the ground up, ensuring full control over operations, branding, and culture. Meanwhile, Tom, an expert in acquisitions, explains how purchasing existing companies can accelerate growth, eliminate early-stage struggles, and provide an immediate revenue stream.
🔹 Key Topics Covered:
Why Tommy prefers Greenfield expansion and how it gives him full control.Tom’s strategy for acquiring businesses at low costs (sometimes even for free!).The importance of knowing your market share before expanding.How SEO and digital marketing play a huge role in business growth.The psychology of goal-setting and how to get the best performance from your team.📌 Timecodes:
00:00 - Introduction & why acquisitions vs. Greenfield is a big debate
01:26 - Why the first two years of Greenfield growth are so tough
02:29 - The power of acquisitions: Buying revenue vs. building from scratch
05:10 - SEO & digital strategies that help dominate new markets
08:44 - Market share calculations: Are you really maxed out in your area?
12:09 - The importance of branding & long-term marketing investments
15:03 - Leadership strategies: Setting team goals & driving performance
22:52 - Making tough hiring and firing decisions as a leader
24:59 - Why fast action is crucial in acquisitions
27:47 - How to structure effective bonus incentives for managers
31:45 - Final thoughts & key takeaways
💡 Resources & Links Mentioned:
📖 Robert Cialdini - Influence: The Psychology of Persuasion – https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
📊 HowardDeals.com – Free acquisition guide & market share calculator: https://www.howarddeals.com/
📈 Dan Kennedy - No B.S. Direct Marketing – https://www.amazon.com/B-S-Sales-Success-New-Economy/dp/1599183579?tag=googhydr-20&source=dsa&hvcampaign=books&gbraid=0AAAAA-byW6BBzBa6eR3DuEXxGe2jy3UwP&gclid=CjwKCAjwnPS-BhBxEiwAZjMF0kDFPC8tZoNLiz7wWANe62FyqVLQISPwE0enCbycEnSo44tyvJ26YRoC4L8QAvD_BwE
🔔 Enjoyed the episode? Don’t forget to:
✅ Like this video & subscribe for more expert business insights
💬 Comment below: Do you prefer Greenfield growth or acquisitions? Why?
📢 Share this episode with fellow entrepreneurs looking to scale their businesses!
🎧 Listen on Your Favorite Podcast Platform:
🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695
🔗 Spotify: https://open.spotify.com/show/7pouzyPqSNmmmdcKGZBrbs?si=b52de8e8514e4851
Thanks for tuning in! Stay sharp, keep growing, and we’ll see you in the next episode. 🚀
#HomeServices #BusinessGrowth #Entrepreneurship #TommyMello #TomHoward #Acquisitions #GreenfieldExpansion #SEO #Marketing #Leadership
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🎙 Welcome back to To The Point Home Services! In this episode, we sit down with Sean Crane, a transformation coach, speaker, and author, who shares his powerful journey from incarceration to becoming a leader in personal development and fitness. Sean’s story is one of redemption, discipline, and the unwavering pursuit of excellence in both business and life. If you’ve ever felt stuck or wanted to unlock your full potential, this episode is a must-listen!
🔥 What You’ll Learn in This Episode:
✔️ Sean Crane’s gripping story of wrongful imprisonment and personal transformation
✔️ The mental shift that changed his life behind bars
✔️ The importance of fitness and mindset in business leadership
✔️ Why personal accountability is the key to success
✔️ How business owners can optimize health, performance, and longevity
⏳ Timecodes:
00:00 - Intro & Hosts’ Opening Remarks
01:00 - How Chris and Chad Met Sean Crane
03:30 - Sean’s Life Before Prison & The Night That Changed Everything
10:00 - Facing Five and a Half Years in Prison & The Wake-Up Call
20:00 - The Mental Shift: Taking Ownership & Building Discipline
28:00 - Journaling, Gratitude, and Leadership Lessons
35:00 - The Role of Fitness in Personal & Professional Success
40:00 - Breaking Through Mental Barriers & Unlocking Peak Performance
45:00 - Supplements, Nutrition, and Optimizing Health for Business Leaders
50:00 - Final Thoughts & How to Connect with Sean Crane
🔗 Links & Resources:
📘 Sean Crane’s Book: Amazon Link
🎙 The Unstoppable Mindset Podcast: Podcast Link
💪 Join Unstoppable 365 Coaching: Website
📲 Follow Sean Crane on Instagram: Instagram
📢 Call to Action:
👉 If you found this episode inspiring, hit LIKE, leave a COMMENT with your biggest takeaway, and SUBSCRIBE to the channel for more incredible stories and expert insights! Don’t forget to SHARE this episode with someone who needs to hear it!
#Mindset #Fitness #Leadership #SeanCrane #ToThePointPodcast #Entrepreneurship #PersonalDevelopment #Success #BusinessLeadership
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🔥 In this powerful episode, Ken Goodrich and Ishmael Valdez sit down to discuss the mindset, struggles, and grit required to build and scale a business. They dive into personal stories of overcoming adversity, lessons from mentorship, and the key traits that separate successful entrepreneurs from the rest.
🚀 What You’ll Learn in This Episode:
✅ The role of adversity in shaping successful entrepreneurs
✅ How Ishmael built his business from the ground up
✅ Ken’s journey in business acquisitions and leadership
✅ The importance of grit and why it’s the #1 trait for success
✅ Strategies for finding the right mentors and leaders
🔗 Resources & Mentions:
📌 Follow Ken Goodrich: https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/
📌 Follow Ishmael Valdez: https://www.linkedin.com/in/ismaelvaldez/
⏰ Timestamps:
00:00 – Intro & Guest Welcome
02:30 – Ken & Ishmael’s Background Stories
10:15 – Overcoming Struggles & Early Business Challenges
20:45 – The Power of Mentorship & How to Find the Right One
35:30 – Why Grit is the Ultimate Success Factor
45:00 – Ken’s Secrets to Buying & Scaling Businesses
55:20 – Final Thoughts & Advice
🎙 Enjoyed the episode? Let us know in the comments what your biggest takeaway was!
👍 Like, Subscribe & Share with your friends who need to hear this!
#Podcast #Entrepreneurship #KenGoodrich #IshmaelValdez #BusinessSuccess #Grit #Mentorship
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Episode Summary:
In this episode, we sit down with Steve Holland, an industry veteran who built and sold a successful home services business. Steve shares his journey from starting with nothing to scaling a multi-million-dollar company, offering actionable advice on branding, employee culture, and competing with private equity-backed companies. Whether you're a small business owner looking to scale or an industry veteran navigating growth, this episode is packed with game-changing insights.
🔹 Episode Timestamps & Key Takeaways:[00:00] – IntroductionWelcome to the episode!Introducing Steve Holland and his background in HVAC, electrical, and home services.Steve’s journey: From a challenging upbringing to launching a successful business.[06:30] – Getting Into the Trades & Launching a BusinessHow Steve got started in HVAC by taking a $3/hr pay cut to work in the trades.Lessons learned from early struggles, including quitting a stable job to take a risk.The story behind launching Mr. Holland’s Heating, Air & Electric in 1997.[12:00] – The Power of Branding & Radio AdvertisingThe impact of branding on business growth.Steve’s experience working with Roy Williams (Wizard of Ads) on radio ads.How radio marketing helped build a recognizable home services brand.The long-term ROI of branding and why it takes patience.[20:00] – Lessons on Scaling a Business the Right WayScaling is a buzzword, but why it’s not for everyone.Fix operational inefficiencies before scaling.Why focusing on gross margins and net profit is crucial.Steve’s biggest scaling mistake: Holding back due to fear of risk.The power of acquisitions and how he used small mom-and-pop shops to grow.[30:00] – Why Employees Are Your Most Valuable AssetThe most expensive customer isn’t the homeowner—it’s your employees.The shift from “customer-first” to “employee-first” culture.The importance of genuinely knowing your employees and their families.Why retaining employees is more cost-effective than constant hiring.[38:00] – Culture & Leadership: How to Retain Top TalentEmployees want more than money—they want to feel valued.How private equity often misses the mark on culture.The Culture Club initiative at Steve’s company (empowering employees to shape culture).Steve’s approach to helping struggling employees (personal engagement vs. spreadsheets).[45:00] – Competing with Private Equity & the Big PlayersHow private home service businesses can win against PE-backed competitors.Why outworking the competition is key.The advantage of nimble, locally owned companies in customer service.The risks of PE firms prioritizing profit over people and how to stand out.[50:00] – Final Thoughts & Advice for Home Service Business OwnersIf you’re scaling, ask yourself why before jumping in.The importance of long-term vision over short-term gains.Steve’s openness to helping other business owners through consulting.Closing thoughts from Chris & Chad.📌 Resources & Mentions:🔹 Roy Williams’ Wizard Academy (Branding & Advertising)
🔹 AirTime 500 – Contractor Business Growth
🔹 Steve Holland – Connect via LinkedIn: https://www.linkedin.com/in/steve-holland-91073315/
🔥 Call to Action!Did you enjoy this episode? Help us spread the word!
✅ Subscribe to To The Point Home Services Podcast for more expert insights!
✅ Leave a review on Apple Podcasts or Spotify – your feedback helps us grow!
✅ Share this episode with a fellow business owner or trades professional who needs to hear this!
✅ Comment below with your biggest takeaway from the episode!
🎙 Stay tuned for more business growth, leadership, and marketing strategies in the home services industry!
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🚀 Scaling a business from $3M to $10M isn’t easy—but it’s possible with the right mindset, strategy, and execution! In this episode of To The Point Home Services, Chris and Chad Peterman dive deep into the key checkpoints along the journey to scaling a successful home services business.
Chad shares invaluable lessons from his own experience at Peterman Brothers, including:
✅ The importance of scrappiness and hard work in the early stages
✅ How joining industry groups like Nexstar helped provide a roadmap for growth
✅ The power of implementation—taking action on proven strategies instead of overanalyzing
✅ When and how to focus on operations, sales, and marketing at different stages of business growth
✅ Why leadership and culture become critical as you scale past $10M
🏆 Plus, hear about Chad’s recent Charge Award win and the impact of industry events like RYNOx on business success!
🔗 Resources & Mentions:
Nexstar Network (for those looking for industry coaching and guidance)
Peterman Brothers: https://www.petermanhvac.com
Connect with Chad: https://www.linkedin.com/in/chad-m-peterman/
Check out the Peterman Brothers Arena: https://wkf.ms/4j5VTzd
⏱ Timecodes
00:00 – Intro & Dad Jokes Segment 🎤😂
04:15 – Overview: The Journey from $1M to $10M
08:30 – The Scrappy Early Days: Learning the Business from the Ground Up
12:45 – The Importance of Having a Roadmap (Joining Nexstar & Business Coaching)
18:20 – Implementation Mindset: Why Action Beats Overthinking
22:10 – Scaling from $5M to $10M: Key Challenges & Focus Areas
27:45 – Building the Machine: When to Prioritize Operations vs. Sales & Marketing
33:30 – The Leadership Shift: Why Growing to $20M+ Requires a Different Mindset
40:15 – Lessons from Industry Giants: Learning from the Best (Tom Howard & Jonathan Bancroft)
45:55 – Chad’s Charge Award & the Impact of RhinoX
50:30 – Final Takeaways: The Journey IS the Destination
53:10 – Call to Action: Subscribe, Comment & Share!
💡 Enjoyed this episode? Here’s what to do next:
👍 Like the video to help more people discover it!
📩 Comment below with your biggest takeaway or question—we’d love to hear from you!
🔔 Subscribe to To The Point Home Services Podcast for more expert insights: https://www.youtube.com/channel/UC5Ll8QZjJBDqtXvZI6LSmHw
📢 Share this episode with a fellow business owner who needs to hear it!
#HomeServices #BusinessGrowth #Entrepreneurship #HVAC #Leadership #PetermanBrothers #ScalingBusiness #ToThePointPodcast
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🚀 Why Most Home Services Marketing Strategies Fail | To The Point Home Services Podcast 🎙️
In this micro episode, we're diving into one of the biggest challenges in home services marketing—why so many strategies fail and what you can do to fix them! 🔥
Chris shares insights from years of experience in home services digital marketing, breaking down key metrics, tracking issues, and agency communication failures that could be holding your business back. Whether you're working with a marketing agency or handling things in-house, this episode will help you take control of your marketing accountability.
Key Takeaways:
✅ Why tracking the right metrics is crucial for success 📊
✅ How to determine if it's an agency problem or a you problem 🤔
✅ Understanding cost per lead, booking rate, and conversion rate for real results 💰
✅ The importance of clear communication with your agency & internal team 🗣️
✅ Common mistakes business owners make when analyzing marketing data 🔄
This episode is packed with actionable insights that could transform how you approach marketing for your home services business. Don't leave your success to chance—start making data-driven decisions today!
🎧 Listen now and level up your marketing game!
🔥 Join the Conversation!
💬 Drop a comment below—what’s the biggest challenge you face in home services marketing?
📢 Share this episode with a fellow business owner who needs to hear this!
🔔 Don’t forget to LIKE, SUBSCRIBE, and hit the notification bell so you never miss an episode!
📌 Timestamps:
00:00 - Introduction & the inspiration behind this episode
02:15 - The biggest question from RYNOx: Why marketing strategies fail
05:30 - Is your marketing agency failing you—or is it a "you" problem?
08:45 - The key metrics you must track (cost per lead, booking rate, and more)
12:10 - The importance of knowing where your leads are actually coming from
16:30 - How agencies can manipulate data & why tracking accuracy matters
21:00 - The shocking truth about lead attribution & internal team accountability
25:45 - Common mistakes business owners make when analyzing their marketing data
30:20 - Why great communication with your agency is non-negotiable
35:10 - The role of transparency & how to build trust with your marketing partner
40:05 - How to scale your home services business with the right marketing strategy
44:30 - Final thoughts & a challenge for listeners
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🚀 Building a Winning Culture to Scale Your Business | To The Point Home Services Podcast 🚀
In this episode of To The Point Home Services, Chad and Wyatt dive deep into one of the most critical aspects of business success—company culture. Whether you're running a small team or managing multiple locations, your business culture will define how far you go.
🔹 Key Takeaways from This Episode:
✅ Why culture is the foundation of a successful business – More than parties or perks, culture is about consistency and leadership.
✅ How to hire and retain top talent – Creating career paths and opportunities keeps employees engaged.
✅ Empowering managers to lead their teams – The best leaders serve their people and prioritize their success.
✅ Scaling culture across multiple locations – Letting managers shape department culture while maintaining core company values.
✅ The impact of leadership accountability – Leaders set the tone; if you don’t shape the culture, it will shape itself.
✅ Optimizing operations for business growth – Booking more calls, improving efficiency, and reducing lost opportunities.
🎙 Listen to More Episodes:
🔊 Spotify: https://open.spotify.com/show/7pouzyPqSNmmmdcKGZBrbs?si=b52de8e8514e4851
🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695
🔥 Join the Conversation!
💬 What’s one thing you do to build a strong culture in your business? Drop your thoughts in the comments below!
👍 If you found value in this episode, hit that LIKE button!
📩 Share this video with a fellow business owner who needs to hear this.
🔔 Don’t forget to SUBSCRIBE and turn on notifications so you never miss an episode!
#BusinessGrowth #CompanyCulture #Leadership #ToThePointPodcast #HomeServices #Entrepreneurship #ScalingBusiness #LeadershipDevelopment
Any Hour Services: https://anyhourservices.com/
Facebook: https://www.facebook.com/AnyHourServices
Instagram: https://www.instagram.com/anyhourservices/
LinkedIn: https://www.linkedin.com/company/any-hour-services/posts/
YouTube: https://www.youtube.com/@Anyhourservices/featured
Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Chad’s Facebook: https://www.facebook.com/chadmpeterman
Chad’s Website: https://petermanhvac.com/
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano
Follow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/
Instagram: https://www.instagram.com/to_the_point_podcast/
Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
📌 Timecodes:
00:00 - Introduction & how the interview came together
00:31 - Chad & Wyatt's journey in the industry
01:11 - Building a strong company culture and leadership pipeline
03:38 - The importance of consistency in culture
05:06 - Scaling challenges and maintaining company values
10:33 - The biggest growth levers in home services today
14:26 - The impact of booking rates and conversion strategies
19:19 - Documenting the customer journey for business success
24:14 - Passion for the business: What drives Chad & Wyatt
27:48 - Defining success in leadership and business
31:29 - Managing multiple locations and maintaining consistency
35:32 - The traits of a standout manager
40:10 - Final thoughts and Q&A
Special thank to our sponsors Rilla and Chiirp
https://www.rilla.com/
https://chiirp.com/
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In this episode of To The Point Home Services, host Chris Yano and co-host Chad Peterman talk with Weldon Long, head of the Weldon Long Organization, a best-selling author, sales expert, and entrepreneur. Weldon shares his journey from spending 13 years in prison to building and selling multi-million-dollar businesses in the home services industry.
He explains how mindset, personal responsibility, and consistency are the foundation of success. Weldon also breaks down his sales strategies, including how to handle common objections and why eliminating customer risk with his One-Year Buyback Guarantee has been a game-changer. If you're looking for ways to improve your sales approach and grow your business, this episode is for you.
Key Takeaways:
From Prison to Prosperity – Weldon shares his powerful comeback story, how he changed his mindset in prison, and the pivotal moment that made him turn his life around.
The Power of Mindset in Sales – Why personal responsibility and resilience are critical to success, and how overcoming adversity helps you thrive in business.
The Four Core Pillars of Sales Success: Build Relationships, Investigate the Customer’s Problem, Solve the Problem, Ask for the Order - Don't forget to close.
Overcoming Common Objections – How to handle “I want to think about it,” “It’s too expensive,” and “I need three bids” before they become a problem.
Creating Irresistible Offers – Weldon explains the logic behind his One-Year Buyback Guarantee and how removing risk increases conversions.
The Role of Consistency – Sales and business success come from executing proven processes every single day- not luck.
Scaling and Selling a Business – Insights into growing a contracting company to $40 million-plus in revenue and successfully exiting.
Noteworthy Quotes:
“Consistent sales results come from a consistent sales process.” – Weldon Long
“If you don’t overcome objections before they happen, you’ll sound defensive at the close.” – Weldon Long
“Success isn’t about doing extraordinary things; it’s about doing ordinary things extraordinarily well.” – Weldon Long
“If they don’t buy from you, it’s because they didn’t trust you.” – Weldon Long
"You don’t have to do everything, but you have to do something." – Chad Peterman
Follow Our Guest Weldon Long on:
LinkedIn: https://www.linkedin.com/in/weldonlong/
Instagram: https://www.instagram.com/weldonlong/
Website: https://weldonlong.com/
Facebook: https://www.facebook.com/WeldonLong/
Follow Our Hosts on:
Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Chad’s Facebook: https://www.facebook.com/chadmpeterman
Chad’s Website: https://petermanhvac.com/
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano
Follow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/
Instagram: https://www.instagram.com/to_the_point_podcast/
Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
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In this episode of To The Point Home Services, a Rhino Experience Podcast, Chris Yano sits down with Michael Franzese, a former mobster turned entrepreneur, to discuss his fascinating life and experiences. Michael shares his incredible journey from the streets of New York as a member of the Colombo crime family to becoming a successful businessman after leaving that life behind. He talks about how his involvement in the mob, particularly his role in the gas tax scheme, brought in millions of dollars and led to his eventual time in prison. Despite his criminal past, Michael reformed and now uses his story to educate others, working with schools, prisons, and churches to share his redemption journey.
Michael opens up about his time in the mob, the infamous figures he worked with, and his perspective on leadership, business, and how things have changed over the years. He also discusses the importance of personal growth and transformation, explaining how he shifted from a life of crime to becoming a successful entrepreneur. This episode offers a unique look into the world of organized crime, the business side of the mob, and Michael’s second chance at life.
Key Takeaways:Life in the Mob – Michael shares his experiences as part of the Colombo crime family, his role in creating the gas tax scheme, and his rise in the mafia ranks.The Transition from Crime to Redemption – Michael talks about how he left the criminal world behind and found redemption, including the key moments that helped change his life.Leadership in the Mob – Michael reflects on how he led people in high-stress, dangerous environments and how those leadership lessons translated into his business ventures.Business in the Mafia vs. Legitimate Business – He draws parallels between running a business in the mob and managing a legitimate company today.The Impact of Reformation – After spending time in solitary confinement, Michael found faith and used his past experiences to help others turn their lives around.The Future of Mob Stories – Michael reflects on how mob culture and stories still capture the public’s imagination, while offering his personal insights into the media's portrayal of mob life.Noteworthy Quotes:"I wasn't looking to be a gangster, but I had to help my father. That's how I got involved." – Michael Franzese"Business is business, whether you do it legally or illegally. There are certain principles that make you successful." – Michael Franzese"The biggest lesson I’ve learned is that you can always change, no matter where you come from." – Michael Franzese"You can't be a high profile figure in that life. You can't thumb your nose at the law and expect to get away with it." – Michael FranzeseFollow Our Guest Michael Franzese on:
LinkedIn: https://www.linkedin.com/in/michaelfranzese/Instagram: https://www.instagram.com/michaelfranzese_Website: https://michaelfranzese.com/Facebook: https://www.facebook.com/MichaelFranzese/Follow Our Hosts on:
Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/Chad’s Facebook: https://www.facebook.com/chadmpetermanChad’s Website: https://petermanhvac.com/Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyanoFollow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/Instagram: https://www.instagram.com/to_the_point_podcast/Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
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In this episode of To The Point Home Services, a Rhino Experience Podcast, Chris Yano and Chad Peterman are joined by Dan Claps, CEO and co-founder of Voda Cleaning & Restoration and The Franchise Playbook, to discuss the challenges and strategies behind scaling a franchise business, building a strong brand, and maintaining consistency across multiple locations.
Dan shares insights on the franchise growth process, the role of training and leadership in franchise success, and the importance of finding the right franchise owners who align with the company’s vision. He also discusses the differences between franchisors and traditional business owners, how Voda Cleaning & Restoration stands out in the industry, and the power of building strong internal culture through open communication and training.
Key Takeaways:
The Challenges of Franchising – Growing a franchise isn’t just about selling locations; it’s about finding the right partners, ensuring they follow the system, and helping them succeed.
Building a Scalable System – Dan emphasizes the importance of SOPs (Standard Operating Procedures), technology, and training programs to create a repeatable, scalable business model.
Maintaining Brand Consistency – As the franchise grows, brand consistency across multiple locations becomes one of the biggest challenges. Dan explains how regular communication, training, and leadership development keep owners aligned.
The Power of Leadership & Training – Regular weekly franchise owner calls, ongoing sales training, and leadership development are key to keeping franchisees engaged and improving operational success.
Hiring and Retention in a Franchise Model – Finding the right talent is crucial. Dan discusses the Talent Scout program and how phantom equity can incentivize top talent to commit to franchise success.
The Unique Edge of Voda Cleaning & Restoration – Unlike traditional restoration franchises, Voda combines cleaning and restoration to create recurring revenue streams and establish stronger relationships with property managers and homeowners.
Marketing & Franchise Growth Strategies – Dan explains the importance of multiple vendor options, ensuring marketing support is flexible and effective for different franchise owners.
Noteworthy Quotes:
"Franchising is unique because if someone doesn’t do well, it’s our fault. If they do well, it’s on them. We have to find the right owners who will follow the system and be successful." – Dan Claps
"If you're a franchise owner, you’re not just buying a business—you’re joining a community. And that means working together, following the playbook, and constantly improving." – Dan Claps
"Brand consistency isn’t about forcing owners to do something—it’s about getting them to believe in it." – Dan Claps
"Leadership is everything. A great franchise owner isn’t just good at running the business—they need to be a great leader for their team." – Dan Claps
Key Timestamps:
00:00:00 – Episode Introduction: Franchisor responsibility in franchisee success or failure.
00:04:45 – Introduction of Dan Claps and their meeting at the Franchise Springboard Conference.
00:08:47 – Number of franchisees and locations.
00:09:59 – Dan shares a story about selling his dad’s bourbon collection as a teenager.
00:16:16 – Awards won by Voda Cleaning & Restoration for growth and culture.
00:18:13 – Journey from staffing business to franchising.
00:23:17 – Reason for choosing the cleaning and restoration industry.
00:28:54 – Challenge of maintaining brand consistency with franchisees.
00:33:49 – Importance of regular training and communication for franchisee success.
00:48:06 – Challenges in recruiting and hiring the right talent for franchisees.
00:51:05 – Phantom equity and how it attracts the right talent.
00:54:40 – Final thoughts and appreciation for Dan, with an invitation to connect on social media.
Follow Our Guest Dan Claps on:
LinkedIn:https://www.linkedin.com/in/dan-claps
Instagram: https://www.instagram.com/danfranchise
Website: https://franchiseplaybook.com/team
Follow Our Hosts on:
Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Chad’s Facebook: https://www.facebook.com/chadmpeterman
Chad’s Website: https://petermanhvac.com/
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano
Follow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/
Instagram: https://www.instagram.com/to_the_point_podcast/
Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
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🔥 In this episode of To The Point Home Services, Chris Yano shares a powerful motivational podcast. If you’re looking for that extra push to fuel your day, this is it! Chris introduces Motiversity and highlights an episode titled Alpha Wolf Mentality, featuring electrifying clips from top business and sports icons like Gary Vee, David Goggins, Jocko Willink, Eric Thomas, Kobe Bryant, Michael Jordan, Tom Brady, and Mike Tyson.
💡 Key Takeaways:
✔️ The power of the wolf mentality—leading the pack and forging your own path.
✔️ The importance of relentlessness and resilience in the face of challenges.
✔️ How to silence self-doubt and become your own biggest supporter.
✔️ The mindset shift needed to push past limits and achieve greatness.
✔️ Why consistency, sacrifice, and vision separate true leaders from the rest.
🎧 Whether you're in the gym, on your morning run, or heading into a big business meeting, this episode will ignite your drive and keep you focused on the path to success.
📌 Resources & Mentions:
🔗 Motivation Daily by Motiversity
🔗 Follow Chris Yano for more insights: Chris Yano
💭 What’s your biggest motivator? Drop a comment below and let us know how you push through challenges!
Special thanks to our sponsors
Rilla: https://www.rilla.com/
Chiirp: https://chiirp.com/
👍 Like, subscribe, and share this episode with someone who needs a boost today! #TrueAlphaMentality #Motivation #Leadership #ChrisYano #SuccessMindset
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🎙️ Welcome to 'To The Point Home Services' Podcast!
In this game-changing micro-episode, Chris introduces RYNO Call Intelligence, a cutting-edge AI-powered tool designed to transform how contractors manage customer calls. With over 17 years in digital marketing for home services, Chris shares his labor of love—an innovation that’s been years in the making. 🚀
📌 Key Highlights:
The challenges of traditional call monitoring and how AI solves them in real-time.Features of RYNO Call Intelligence:Real-time transcription and sentiment analysis.Actionable metrics for call tracking and CSR (Customer Service Representative) performance.Detailed ratings and coaching opportunities for improving customer service.Real-world examples and success stories from beta testing with industry leaders like Any Hour and We Care.A user-friendly dashboard providing instant access to call transcripts, recordings, and analytics.This tool is built specifically for contractors, leveraging millions of real phone calls to deliver unmatched accuracy and insights. Whether you’re running a small team or managing dozens of CSRs, RYNO Call Intelligence is designed to simplify your processes, improve operations, and elevate customer service.
👊 Let’s Connect!
If this episode resonated with you, here’s how you can support:
✅ Subscribe to "To The Point Home Services" for weekly episodes packed with insights tailored for contractors and home service professionals.
💬 Comment your thoughts—how do you think AI can transform your business?
⭐️ Review the podcast on apple podcast and let us know what you think of the show
📢 Share this episode with your network to spread the word about Rhino Call Intelligence.
🤖 Sponsors A special thanks to our sponsors for being apart of the To The Point team!
Rilla: https://www.rilla.com/
Chiirp: https://chiirp.com/
- Näytä enemmän
