Episoder
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In this episode, we’re joined by Jim Fredrick, trailer editor, creative executive, and film professor and now… author of the new book OPENING WEEKEND. Jim shares his journey from his early sports aspirations to his pivotal roles in the film and marketing industries, working with icons like Steven Spielberg, Robert Redford, Jack Nicholson and Rob Reiner among so many others. We dive into the evolution of movie marketing, navigating challenging personalities, and the influence of Rotten Tomatoes. Jim also discusses motivational styles in the workplace, choosing passion over money, building a strong portfolio, and the transformative power of mentorship and hands-on education. We also get into the impact of Jim's teaching, his work with young trailer makers, and his upcoming book filled with personal industry insights and stories.
02:28 Meet Jim Fredrick: A Journey in Film Marketing
03:57 From Sports Dreams to Movie Magic
10:30 The Path to Becoming a Trailer Editor
14:36 Joining Intralink and Working with Legends
24:11 Creating the Teaser for THE COLOR PURPLE
28:49 Brushes with Fame: Main Title Design
38:17 A Week at Stanley Kubrick's Estate
42:28 The Unique Challenge of Creating the EYES WIDE SHUT Trailer
46:45 Castle Rock: A Unique Chapter in Editing and Heading Up Marketing
54:21 Transitioning to Warner Brothers
01:11:14 The Role of Rotten Tomatoes and Influencers
01:14:29 Dealing with Difficult Personalities in the Industry
01:18:46 Advice for Aspiring Trailer Editors
https://www.upress.state.ms.us/Books/O/Opening-Weekend
Be sure to check out our wonderful sponsors:
Brent Allen Hagel - www.brentallenhagel.com/
The Golden Trailer Awards - goldentrailer.com/
ALIBI Music - alibimusic.com/
Please leave us a rating and review: https://apple.co/3QYy80e
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
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In this episode we’re joined by Michael Carr, the owner and CEO of Carrma, entertainment advertising’s unique boutique creative post destination, specializing in both sound and picture finishing for theatrical, broadcast, streaming, radio and digital. Michael shares his inspiring journey from growing up in a small town in Florida, where his passion for music and film began, to establishing himself in the bustling heart of the entertainment industry in Los Angeles. Alongside his various roles in audio engineering, long form at Tyler Perry Studios, creative editing for sports, and starting a new company among other stops along the way, Michael discusses the challenges he faced and the importance of relationships and adaptability in his career. Michael also touches on industry trends and memorable campaigns, as well as his commitment to community support through initiatives like Project Possible. This episode offers deep insights into Michael’s career and valuable advice for navigating and succeeding in the entertainment advertising post-production landscape.
Be sure to check out our wonderful sponsors:
Brent Allen Hagel - www.brentallenhagel.com/
The Golden Trailer Awards - goldentrailer.com/
ALIBI Music - alibimusic.com/
Please leave us a rating and review: https://apple.co/3QYy80e
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
https://www.carrma.com/
https://projectpossible.org/
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Manglende episoder?
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In this episode, we have an all-time great trailer editor and an even better person, Alan Toomayan. We delve into Alan's significant journey from his academic roots at the University of Bridgeport, his early struggles in Hollywood, and pivotal career moments at New World Pictures and Cimarron. We discuss his hand in iconic projects like 'American Beauty' and 'Road to Perdition,' his tenure at Mob Scene starting in 2009, and his adaptation to technological advances like Avid, Final Cut and Premiere. Alan emphasizes the importance of adaptability, collaboration, and maintaining professional relationships for enduring success. We wrap up with advice for listeners on integrity and business longevity... and yes that was a real earthquake!
03:29 Alan's Early Career and Education
06:02 First Steps in Hollywood
08:16 Holy Sh!t! That's an Earthquake!
12:04 Breaking into Editing
17:46 Transition to Trailer Editing
26:40 Technological Evolution in Editing
33:06 Collaborations and Notable Projects
36:37 Reimagining the Trailer: From Comedy to Dark Elements
37:49 The Impact of Great Music and the Studio's Strategy
52:14 Adapting to Industry Changes: From Cimarron to Mob Scene
56:51 The Art of Featurettes and Behind-the-Scenes Content
59:30 Reflections on a Dynamic Career and Industry Insights
Be sure to check out our wonderful sponsors:
Brent Allen Hagel - www.brentallenhagel.com/
The Golden Trailer Awards - goldentrailer.com/
ALIBI Music - alibimusic.com/
Please leave us a rating and review: https://apple.co/3QYy80e
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
www.toomayan.com
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Unlocking Motion Design Magic: Deep Dive with the Minds behind 'The Color Purple' and 'She-Hulk'
In this edition of Trailer Geeks, we sit down with Jon Berkowitz and Brad Colwell from Aspect to explore the fascinating world of high-end motion graphics for trailers as well as opening title sequences. We cover their unique journeys into the industry, from Brad's relocation from Georgia to LA, and Jon's switch from international basketball to the film industry. They delve into the creation of iconic title sequences for projects like 'The Color Purple' and 'She-Hulk', the creative challenges of remote work, and the dynamic relationship between motion design and film marketing. Additionally, the episode highlights the impact of legendary title sequences, the importance of curiosity, writing, and graphic design in their careers, and Corey’s reflections on mental health and authentic connections.
www.teamaspect.com/motion-design
Opening Title Sequence for Se7en: www.youtube.com/watch?v=-BJkDyCdw0c
Be sure to check out our wonderful sponsors:
Carrma - www.carrma.com/
Brent Allen Hagel - www.brentallenhagel.com/
The Golden Trailer Awards - goldentrailer.com/
ALIBI Music - alibimusic.com/
Please leave us a rating and review: https://apple.co/3QYy80e
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
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It was so cool to get to hang out with Chris Daniel, the Senior Vice President of Marketing at LionsGate. Prior to LionsGate, Chris led 360 marketing campaigns on some of Netflix’s biggest films such as Red Notice, Glass Onion, Dayshift, To All The Boys: P.S. I Still Love You, Dolemite Is My Name, and Over The Moon. Previously, he edited and produced trailers, digital-social, and brand campaigns at AV Squad where he was a part of a ton of award-winning work. Chris came up through the ranks at highly creative shops Mocean, Ignition and Seismic. Over his years on the agency side, he's been recognized with Clio Entertainment and Golden Trailer Awards (and even a CUTTER AWARD - y'all remember that?) for his campaigns for Red Notice, Dayshift, Bright, The 13th, Spy, Top 5, The Drop and many more.
Be sure to check out our wonderful sponsors:
Carrma - www.carrma.com/
Brent Allen Hagel - www.brentallenhagel.com/
The Golden Trailer Awards - goldentrailer.com/
ALIBI Music - alibimusic.com/
Please leave us a rating and review: https://apple.co/3QYy80e
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
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Bill Neil has only continued his remarkable run as one of the trailer industry's most dedicated creatives whose passion for his craft persists. So we figured it was worth re-sharing this conversation we had with the trailer maestro...
Bill Neil, editor/producer at Buddha Jones, is often regarded as one of the leading trailer editors of all time, in particular for his work in horror, but really across multiple genres and in trailers as an artform. Two of his trailers, Texas Chainsaw Massacre and Dawn of the Dead, are often cited among the top trailers of all time. His other work includes Once Upon a Time in Hollywood, It, It Chapter 2, The Wolf of Wall Street, Amityville Horror, Split, Glass, Mother!, 10 Cloverfield Lane and many more.
Be sure to check out our wonderful sponsors:
Carrma - www.carrma.com/
Brent Allen Hagel - www.brentallenhagel.com/
The Golden Trailer Awards - goldentrailer.com/
ALIBI Music - alibimusic.com/
Please leave us a rating and review: https://apple.co/3QYy80e
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
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Tommy Malatesta's name gets brought up so often on this program, we thought it'd be good to share this conversation again, just in case you missed it...
Tommy "Pitt" Malatesta, Editor/Producer at AV Squad (and now Partner/co-Head of AV), is doing some of the most ground-breaking work being done today. You'll notice he's very quick to talk about all the other incredibly creative people that are part of the collaborations that result in all of his work including the most renowned pieces he's known for such as The Witch trailer, Hereditary trailer and The Green Knight teaser among so many others.
Be sure to check out our wonderful sponsors:
Carrma - www.carrma.com/
Brent Allen Hagel - www.brentallenhagel.com/
The Golden Trailer Awards - goldentrailer.com/
ALIBI Music - alibimusic.com/
Please leave us a rating and review: https://apple.co/3QYy80e
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
https://www.youtube.com/watch?v=iQXmlf3Sefg
https://www.youtube.com/watch?v=3e_yI2_Mu3g
https://www.youtube.com/watch?v=VoJc2tH3WBw
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In this edition of TG&TG, we're joined by Jonathan Parks, founder and executive producer, and David Diaz, director of marketing at ALIBI Music. We cover the creative realm of trailer music, sound design, and the duo’s professional backgrounds and career journeys. We also tackle the intricate aspects of music licensing, industry strikes, the changing face of creative advertising, and the increasing demand for "authentic" content in a tech-driven world.
03:12 Guest Introductions and Backgrounds
05:09 Magic and Resin Art
06:58 Career Trajectories and Industry Insights
25:19 Challenges and Adaptations in the Industry
41:56 Licensing Music for Trailers
43:39 Challenges in Music Replacement
45:04 Favorite Creative Campaigns
46:50 Advice for Aspiring Creatives
47:39 The Reality of Creative Work
56:32 Future of the Industry
01:01:12 AI in Creative Processes
01:04:08 Personal Insights and Fun Questions
Be sure to check out our wonderful sponsors:
Carrma - www.carrma.com/
Brent Allen Hagel - www.brentallenhagel.com/
The Golden Trailer Awards - goldentrailer.com/
Please leave us a rating and review: https://apple.co/3QYy80e.
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
https://alibimusic.com/
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In this special episode, we unveil the story behind the Golden Trailer Awards, and Monica Brady and Evelyn Brady-Watters’ journey from starting this industry staple to the ups and downs that have been traversed in recent years. Monica and Evy share their unique backgrounds in film and commercial production and the inception of the Golden Trailer Awards. This conversation also covers their challenges during the pandemic, standout trailers and campaigns, and advice for emerging talent. Additionally, we explore personal stories of professional growth in the film industry, the announcement of an exciting new documentary, and the importance of community and genuine dialogue.
Sisters, Monica Brady and Evelyn Watters are trailblazers and visionaries in the entertainment and consumer technology industries. Together, they co-founded the Golden Trailer Awards (GTA) and the VUniverse application. GTA attracts thousands of submissions worldwide, spanning 111 categories. The show is now a favored and highly attended event, coined as the “Oscars for the short attention span” by the Wall Street Journal. They are proud to have bolstered the careers of numerous trailer artists, helping catapult them to huge success after winning a Golden Trailer Award.
01:19 Meet Monica and Evelyn Brady
01:35 The William the Conqueror Connection
02:45 Family History and Storytelling
06:01 Growing Up and Sibling Bond
09:44 Monica's Educational Journey
18:50 Evy's Career in Commercial Production
25:55 The Birth of the Golden Trailer Awards
37:49 Memories of the Golden Trailer Awards
38:16 Early Industry Insights and Networking
40:11 Hosting and Memorable Moments
40:51 Impact of the Pandemic
42:25 Resilience and Adaptation
44:28 Celebrating Creativity and Community
51:59 Advice for Aspiring Creatives
58:45 Favorite Campaigns and Trailers
01:08:20 Excitement for the Upcoming Show
Be sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
Brent Allen Hagel - www.brentallenhagel.com/
And of course, here's where you can find info on the Golden Trailer Awards: https://goldentrailer.com/
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
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Ben Brown, the VP Head of Film at Zealot, has worked with some of the most talented editors, graphic designers, producers, and music supervisors in the business. He started at Aspect Ratio as an Associate Producer, then moved on to AV Squad where he spent nearly a decade working his way up to Creative Director. A multiple Clio and Golden Trailer award winner, Ben's worked on many exciting campaigns over the years, including AIR, A QUIET PLACE, THE BIG SHORT, THE NORTHMAN, SONIC THE HEDGEHOG, SCREAM, SPOTLIGHT, TERMINATOR DARK FATE, GI JOE: SNAKE EYES, FURIOUS 7, MISSION IMPOSSIBLE: ROGUE NATION and many others.
01:06 Introducing Ben Brown: A Journey in Theatrical Marketing;
01:23 Personal Connections and Industry Insights;
02:42 From UVA to Hollywood: Ben's Backstory;
10:06 The Early Days in LA: From Reality TV to Talent Agencies;
22:45 Learning the Ropes at Aspect Ratio;
27:43 Evolving Career: The Transition to AV Squad;
40:28 Leading Theatrical at Zealot: A New Chapter;
43:09 Navigating Career Transitions and Embracing Challenges;
45:13 The Impact of Industry Shifts and Personal Adaptation;
48:57 Creative Processes and the Art of Making Trailers;
01:03:16 The Evolution of the Industry and Future Outlook
Be sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
Brent Allen Hagel - www.brentallenhagel.com/
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
https://zealotinc.com/
https://zealotinc.com/air/
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Scott Edwards is the EVP of Fox Creative Advertising where he oversees the “formula-free process” of creating the campaigns from first-look trailers, launch promos, current-show episodics, key art one sheets or billboards, custom social content, and anything else on the horizon to help ignite hits such as 9-1-1 LONESTAR, ACCUSED, BOB’S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows. And prior to Scott’s incredible run at Fox, let’s just say he probably owes you fifteen bucks for, as he would confess, “convincing you to see a movie that didn’t really deliver. It happens. That’s the gig.”
01:57 Introducing Scott Edwards: A Creative Force in Entertainment Advertising;
09:22 The Art of Building Elite Teams and Navigating Industry Changes;
43:51 Elevating Campaigns with Strategic Creativity and Music;
45:16 Crafting Iconic Campaigns: A Deep Dive into Creative Processes;
48:47 Navigating Creative Choices in Entertainment Marketing;
50:22 The Art of Marketing and the Influence of Music;
51:22 Evolving Strategies in Entertainment Marketing;
53:55 The Impact of Teaching on Professional Perspective;
58:27 The Power of Authentic Storytelling in Marketing;
58:58 Learning from the Next Generation: Teaching Insights;
01:14:06 The Future of Entertainment Marketing in the Age of AI;
01:20:20 Personal Reflections and the Importance of Connection
Be sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
And here's Scott on LinkedIn: https://www.linkedin.com/in/scott-edwards-a815466/
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In this edition, we have a rock star in the making, Matthew Zuckerman, trailer editor at X/AV, who's already finished some of the coolest pieces over the last few years including Furiosa, House of the Dragon Black and Green trailers, Sexy Beast, Memory and so much more The conversation dives into his approach to editorial; his journey from studying at Columbia College Chicago to getting a shot at X/AV, detailing his evolution from intern to full editor; and his work on all those great projects, highlighting the varied techniques required for different genres. Matthew also elaborates on the impact of AI in trailer editing, his favorite trailers and their influence on his work, advice for aspiring editors, and the future trajectory of the trailer industry.
04:08 Diving Into the World of Trailer Editing with Matthew Zuckerman;
08:05 From Chicago to LA: Matthew's Journey into Editing;
23:13 Developing a Unique Editing Style: Learning and Growing at X/AV;
32:30 Navigating the Shift to Remote Work During the Pandemic;
35:06 Deep Dive into Crafting Movie Trailers;
45:50 Navigating Challenges and Changes in the Industry;
48:20 The Future of Trailers and AI's Role;
52:52 Personal Favorites and Influences in Trailer Editing;
59:33 Advice for Aspiring Trailer Editors;
01:04:22 Reflecting on the Podcast's Journey and Impact;
01:08:10 Closing Thoughts and How to ConnectBe sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
https://www.youtube.com/watch?v=FVswuip0-co
https://www.youtube.com/watch?v=csSaSrJJPRs
https://www.youtube.com/watch?v=pkPgmkyBfi0
https://www.youtube.com/watch?v=d6VsrSHQdVw
https://xav.la/
https://matthew-zuckerman.com/
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We've got the team that brought you the CALL OF DUTY, ASSASSINS CREED and BATMAN ARKHAM TRILOGY campaigns and so much more! That's David Wilson, Executive Producer / Co-Head of Immersive Media at Aspect (Los Angeles); Ryan Vickers, Co-Head of Games at Aspect; and Ashley Vong, Games Producer at Aspect and Women in Games Ambassador.
It's been so cool to track with folks like Ryan Vickers and David Wilson from when they were working their way up at that legendary, groundbreaking team at Ant Farm, and then as they took the leap to launch the games division at Aspect LA. Ashley Vong made her way on the theatrical side initially at Big Pic and then over at Aspect, and really hit her stride with David and Ryan (aka "my people") doing all that great work in games.
This is an in-depth conversation on each of their stories, all they've overcome, what they love working on, their perspective on the work and the industry as a whole.
Be sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
www.teamaspect.com/
www.instagram.com/goteamaspect/
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Trailers, Indie Film and AI... plus Special Shoots with FX, MAX and more!
This conversation, we did a deep dive with the Chief Creative Officer of Mocean, Greg Harrison. You'll hear us delight in the art of mixing the perfect Sazerac; what it's like to be onset with the likes of Ben Stiller, Larry David, John Oliver, Samantha Bee, John Travolta and how Greg got some good acting out of LeBron James; the long road to making his first indie film, Groove, and then his second film, November; moving from trailer editing into special shoots with top notch creative teams; yeah, we get into AI and where it's gonna land in terms of tools people can use for the creative process; how Mocean is paving new ground in the modern brand space; and we take a moment to wonder whether Picasso's early showings of Guernica tested well. Plus, if you stay to the end, you get to hear about a 1 star listener review... FUN!
01:32 Introducing Greg Harrison: A Creative Force in Entertainment Marketing;
02:05 The Art of Crafting the Perfect Drink;
03:14 Behind the Scenes: The God of War Campaign;
05:57 From Indie Films to Entertainment Marketing: Greg's Journey;
07:26 The Craig Murray x Michigan State Connection;
18:16 Making It in the Movies: The Journey of an Independent Filmmaker;
38:30 Returning to Entertainment Marketing with a Filmmaker's Perspective;
43:43 Advice for Aspiring Creatives: Talent, Perseverance, and Luck;
52:55 Exploring the Creative Process with Industry Giants;
01:01:53 The Impact of AI on Creativity and Industry Evolution;
01:22:04 Finding Your Creative Path and Embracing the Mess
Be sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
www.moceanla.com/
www.gregharrisonfilm.com/
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We were joined on this episode by Peter Stark, the Head of Print at AV Squad, and Brian Lauzon, the Creative Director there at AV Print.
Peter shares about how one goes from serving in the Peace Corps to running print at one of the most successful shops in the business. Brian gives us a glimpse at how a guy could get from Buttzville, NJ (jk, he's actually from Long Valley, NJ - Buttzville was just a place he visited for the hot dogs) to working on some of the most kick-ass posters we've enjoyed over the last 20 years.
We also talked about plenty of their work. There was a pretty scary SAW poster, CRASH posters they each worked on, a really rad PATRIOTS DAY poster, a motion and emotion-filled TAR piece and so much more. I mean, check out their site. There's HOUSE OF THE DRAGON, CIVIL WAR, THE HOLDOVERS... Anyway, check it out. So much great work!
Here's the site for Good City Mentors: goodcitymentors.org
Be sure to check out our wonderful sponsor: Defacto Sound - www.defactosound.com/
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
www.avsquad.com/print
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We brought in three industry heavyweights Kenny Gravillis, Dawn Baillie, and Noël Claro to discuss a collaboration between Netflix and Otis College of Art and Design. ACCESS was launched to help historically underrepresented students unlock their "peak potential and shape the future of entertainment marketing." We also explore Noël, Kenny and Dawn's respective careers and views on the industry, underlining the value of education and practical experience. We also candidly address some of the challenges many have faced, how we've muddled our way through and how folks can come together to overcome obstacles. And of course we geek out on influential posters and campaigns, highlighting the ones for 'Barry', the 1979 'Alien' movie, and 'All About Eve' from 1950. Ultimately, Dawn, Kenny and Noël provide advice to aspiring marketers, focusing on the importance of meaningful relationships, persistent research, and inspiration.
01:28 Introducing the Guests: Dawn Baillie, Noël Claro and Kenny Gravillis;
03:59 The Journey of Noël Claro in the Entertainment Industry;
15:42 Kenny Gravillis from Def Jam Records to award-winning entertainment advertising campaigns;
30:24 The Role of Mentorship and Networking in Career Growth;
42:43 Reflecting on the Unforeseen Challenges of the Past Years;
43:32 Introducing ACCESS, the Netflix x Otis Entertainment Marketing Certificate Program;
45:06 Addressing Diversity and Inclusion in the Advertising and Design Industry;
46:35 The Importance of Education and Preparation in the Creative Industry;
47:17 The Journey of Developing and Implementing the Certificate Program;
55:28 The Future Vision for ACCESS;
01:02:22 Advice for Aspiring Professionals in the Industry
Be sure to check out our wonderful sponsor:
Defacto Sound - www.defactosound.com/
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list.
And you can find Corey on all the socials @coreysnathan such as
www.linkedin.com/in/coreysnathan.
otis.edu/netflix
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In this much anticipated conversation, we had the joy of sitting down with Dwight Caines, President of Domestic Marketing for Universal Pictures. With a career that evolved from being an aspiring scriptwriter to high-profile marketing roles, Dwight generously shares about his personal and professional experiences and what he learned along the way that helped shape his success in the industry. We discuss his early interest in film; freelancing on production gigs around NYC on TV and film (which led to his epiphany that freelance is not his cup of tea!); how he got his first job in the business; and he details the digital innovation he championed in marketing and the campaigns that left a significant impact on him.
Dwight goes beyond discussing his professional achievements and delves into subjects that matter deeply to him. He highlights the importance of diversity and inclusion in Hollywood, underlining the evolution of inclusivity in film marketing. He also talks about his role in the Universal Pictures Inclusion Council and the 'Make It Universal' initiative aimed at showcasing diverse talent in the company. Dwight also underlines the significance of mentorship, the benefits of his teaching roles, and how he tries to inspire the next generation of filmmakers; as well as his involvement with Stand Up To Cancer and why the organization is so meaningful to him. Before we wrap, it was cool to hear Dwight shed light on the future of the film industry in the face of an increasingly digital world.
Be sure to check out our wonderful sponsor:
Defacto Sound - www.defactosound.com/
Oh, and doesn't our new episode artwork look great?!?! Many thanks to our brilliant pals at BOND for that. Also very grateful to the good folks at Ignition Creative for building a fantastic boutique studio for our recordings. And much love to Brian at BRASH for the terrific music his team created for this podcast.
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list.
And you can find Corey on all the socials @coreysnathan such as
www.linkedin.com/in/coreysnathan.
Below are links to the Make It Universal Instagram and YouTube playlist:
Make It Universal IG - https://www.instagram.com/makeituniversal/?hl=en
Make It Universal YouTube - https://www.youtube.com/playlist?list=PLuq_rgCzEP_Nwi0LlH_i-v9z1i7UVE2Lb
For more information on Stand Up To Cancer, check out
https://standuptocancer.org/
Here’s a Deadline feature covering the work Dwight and the studio team did on behalf of the Anti-Recidivism Coalition:
Deadline ARC Article - https://deadline.com/2023/05/anti-recidivism-coalition-universal-helps-disenfranchised-win-hollywood-careers-1235368833/
Lastly, here’s some information on the Inclusion Council:
Inclusion Council - https://www.universalgtdi.com/culture (Scroll to the second widget)
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Joined on this episode by Ben Snyder, the owner, chief creative officer and editor of Rogue Planet. So of course we talk about some of Ben's killer work such as
LOGAN BUMBLEBEE and TETRIS...among others. We also talk about the early part of this brilliant creative's career like getting a shot from Goktug Sarioz and learning from Skip Chaisson. Ben was also super candid about learning from his mistakes, his approach to the work now vs when he was younger, the importance of relationships and so much more.
Not for nothin' but can you believe this is episode 100?!?!
Be sure to check out our wonderful sponsor:
Defacto Sound - www.defactosound.com/
Oh, and doesn't our new episode artwork look great?!?! HT and many thanks to our brilliant pals at BOND for that. We're also very grateful to the good folks at Ignition Creative for building a fantastic boutique studio for our recordings. And much love to Brian at BRASH for the terrific music his team created for this podcast.
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list.
And you can find Corey on all the socials @coreysnathan such as
www.linkedin.com/in/coreysnathan.
www.rogueplanetav.com
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www.youtube.com/watch?v=Div0iP65aZo
www.youtube.com/watch?v=fAIX12F6958
www.youtube.com/watch?v=-BLM1naCfME
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We're joined on this episode by Darnell Brisco, Patricio Hoter and Drea Althoff of BOND. Darnell is the EVP of Growth; Patricio is Creative Dir. in A/V; and Drea is SVP, Creative Dir. in Print.
We got many nuggets of wisdom and heard a ton of passion for the work. We discussed
What it means to be "unanimously collaborative" to create the best cut, the best comp or arrive at the best idea; How virtues like empathy and grit have been necessary to get through the last few years and will serve all of us going forward; The evolution of campaigns; What the process for creating great work is, i.e. how to even get started; How creatives incorporate research and data into the content they make...And so much more!
Be sure to check out our wonderful sponsors:
BRASH - justbrash.com
Defacto Sound - www.defactosound.com/
Oh, and doesn't our new episode artwork look great?!?! HT and many thanks to our brilliant pals at BOND for that.
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list.
And you can find Corey on all the socials @coreysnathan such as
www.linkedin.com/in/coreysnathan.
www.wearebond.com/
@wearebond
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This is a special Twenty Thousand Hertz presentation of THE BOOJ STRIKES BACK!
This episode was written and produced by Abigail Barr.
In the 80s and 90s, movie trailers were ruled by “voice-of-God” narrators who used stock phrases like, “In a world…” Today, movie studios have a different trick up their sleeves: epic sound design. In this episode, Professor James Deaville explains the history of trailers, and Youtuber Craven Moorhaus crafts a hilarious takedown of the overused clichés of modern blockbuster trailers. We’ve remixed one of our most popular episodes for your listening pleasure.
MUSIC FEATURED IN THIS EPISODE
Digital Future by Christoffer Moe Ditlevsen
Full Momentum by Christoffer Moe Ditlevsen
Flare by Chad Lawson
Falling In by Shawn Williams
Furies by Ryan Taubert
Absolute Zero (Instrumental) by Evan Giia
Miracle Caught on Camera (Instrumental) by IcelandiaFollow the show on Twitter, Facebook, & Reddit.
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If you know what this week's mystery sound is, tell us at mystery.20k.org.
Use promo code 20k to get $20 off your next purchase over $100 at American Musical Supply.
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Check out more videos from the Auralnauts at youtube.com/Auralnauts.Be sure to check out our wonderful sponsors:
BRASH - justbrash.com
Defacto Sound - www.defactosound.com/
And you can find Corey on all the socials @coreysnathan such as
www.linkedin.com/in/coreysnathan.
This episode was inspired by the following video:
- Vis mere
