Episodes
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I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe.
My guest is Krystle Church a full-time world traveler, host of the Freedom Found Podcast, and CEO of the KC Copy Studio. She helps modern brands and ambitious entrepreneurs hit their stretch-goals with compelling, high-converting copywriting. Her KC Brand has served hundreds of clients + customers on a global scale through a blend of research-backed copywriting and business mentorship programs serving emerging to multi-6 figure copywriters.
Listen to learn more about
Structuring your copy to create urgency Using AI in copywriting The art of storytelling to connect with your audience Top five tips for using neurocopywriting to make practical & actionable content Using hyper-specific messagingThis is going to help you with the work that you do for your clients. The goal? No more boring, forgettable websites or cookie-cutter service guides. This is about standing out and showing off your unique sparkle, especially in today's competitive market.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Krystle’s Copy Classroom newsletter: Ready for increased engagement and conversions from your website, social, and email list so you can grow your freelancer income? Sign up to get your copy audited by an experienced copywriter + read free, semi-weekly emails on what’s relevant + working in the world of conversion copywriting today. https://krystlechurch.com/copy-classroom
Connect with Krystle:
Instagram: @krystle.church Facebook: Krystle Church Website: https://www.krystlechurch.com/ Private Podcast: If you're a freelance copywriter interested in diversifying your revenue or generating passive income, listen to this private podcast just for copywriters and learn the three things you need to triple your copywriting income without more writing. https://krystlechurch.com/privatepodcastConnect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Branding Mini-Series #3
I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve.
I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable messages.
She is so good at figuring out where your voice lies and how you lean in and infuse your personality into your copy. You know you're supposed to be doing it with your business, but how do you actually do it?
Listen to learn more about
Starting your Word Closet and Goodwill Bag Creating a Hit List and Sh*t List How to nail down your “I help” statement The 5 Copy Stars How to stop sounding generic in a saturated market Marisa’s stance on using AI in copyTune in because I want your name to be tied to integrity and high-quality services. It all starts with clear brand messaging.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Episode 209: Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton Episode 210: Upgrade Your Service Provider Brand Image with Elysha Lenkin Episode 145: The Story Stripdown with Marisa Corcoran Join Marisa in The Copy Confidence Society*: Discover what to say, how to say it, and magnetically attract your dream clients with personality-filled copy that dazzles. This is a copy course and community for Coaches & Creatives ready to take center stage with copy and messaging worthy of a standing ovation. Sign up for Marisa’s FREE Masterclass Leave ‘Em Wanting More*: The 3-Part Framework to Create Copy with Creativity and Chutzpah Register for the FREE Copy Chat Summit*: This series brings together 10+ of the savviest copywriters, business coaches, and online strategists to teach you how to create copy that connects & converts. Check out my blog with Recommended Copywriting Books for Digital Marketing Assistants*my affiliate links
Connect with Marisa
Instagram: @mtoni Facebook: The Copy Chat Website: MarisaCorcoran.com Freebie: The 50+ Scroll-Stopping Subject Lines Take your email from “maybe later” to “must read now” in seconds.Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Missing episodes?
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Branding Mini-Series #2
We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom.
My guest is Elysha Lenkin: THE personal stylist for highly competent women who keep getting stuck on what to wear. With over 25 years of experience in the fashion industry, she has styled shoots for some of the biggest names in entertainment, including Carrie Underwood, Serena Williams, and Tina Fey. Through her engaging workshops and private client work, Elysha uplifts women by guiding them to hone their unique style so they show up with more confidence and charisma in their lives.
Listen to learn more about
Emily’s personal style story The often skipped, yet essential step in every wardrobe upgrade Where every successful shopping excursion must begin What to know about color and choosing the right ones The best way to accessorize and make your outfit more memorableAs a service provider and business owner, how you present yourself matters. If you do not put the effort into your own business to appear professional and competent, why would any client ever trust you in their business? Show up in your business how you would show up for your clients.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Episode #209: Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton Episode #70: Look & Feel Confident with Stylist of the Stars Elysha Lenkin Elysha’s Freebie: Discover Your On-Camera Style! Take the quiz to reveal the unique traits that illuminate your presence! This is your signature, and by uncovering its core, you set the foundation for an authentically refreshed new look.Connect with Elysha
Instagram: @elysha_nyc Website: https://elyshalenkin.com/ Facebook: Elysha Lenkin Style Facebook Group: Closet Shopping CollectiveConnect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Branding Mini-Series #1
If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross.
Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her approach is designed to save you time, eliminate choice overwhelm, and set you on a path to effortless growth.
Listen to learn more about
what you should concentrate on first with your branding using AI tools for building a brand voice prioritizing coherent branding over trends differentiation in the digital service provider industry common branding mistakes and solutionsThis is going to help you get the foundations that you need for your brand so that you feel confident selling your services. Stay tuned for next week because we’re going to follow up with a related episode about images, headshots, and your personal branding.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Sign up for Kristin’s FREE Alchemy of ChatGPT Workshop: Transform your content with ChatGPT & create 50 authentic on-brand content topics– in under an hour!
Connect with Kristin
Instagram: @districtbrandbar Facebook: The District Brand Bar Website: https://districtbrandbar.com/ Freebie: What’s Your Signature Brand Marketing Style? Take the quiz to unlock your unique cocktail style and get tailored tips that will allow you to market your brand according to your personality in a natural and effortless way!Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Pay less in taxes and keep more money in your pocket. In this episode, we’re taking the next step by thinking about options with your finances and empowering yourself because taxes shouldn’t scare you.
My guest is CPA Kimberly Tara. She’s a wife, a mom to four little kids, and a multi-passionate entrepreneur. As a tax strategist and business growth advisor, Kimberly and her team partner with CEO mom service providers to maximize revenue, reduce taxes, build wealth, and create a legacy. She's also the host of the “CEO Moms Building a Wealth” podcast where she provides tax strategy for female service providers.
Listen to learn more about
the importance of considering an S Corporation election disadvantages of self-employment tax unique challenges of balancing family life while growing a business the necessity of solid systems and processes societal pressures of "having it all"I really want you to be able to reduce your tax expenses and improve the amount of money going to your bank account. Tune in to learn how to apply Kimberly’s advice and know what's possible for your business as you grow.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Find out what type of tax support is right for you with Kimberly's Tax Support Navigator It's sad how many tax professionals out there aren't giving you the full scoop on what it really means to be an S Corp. That's why Kimberly is sharing the most important details in this (free!) private podcast series: S Corp Success Secrets Private Podcast Episode #195: Understanding Business Finance as a Virtual Assistant with Pam Prior Episode #196: Bookkeeping for Virtual Assistant Businesses with Serena Shoup Episode #202: Six Ways to Make Six Figures as a Virtual Assistant Episode #198: Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi SchmidtConnect with Kimberly
Instagram: @kimberlytaracpa Facebook: Kimberly Tara Website: https://www.taracpafirm.com Podcast: CEO Moms Building Wealth: Tax Strategy for Female Service Providers Freebie: 12 Tax Deductions You're Missing (that are costing you money) Making sure you're not missing deductions in your business is one of the easiest ways to stop overpaying in taxes. This list is the most common missed deductions for service providers!Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment.
My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal is to help business owners scale and hire the right people who will stay with them for the long haul. Whether you're just starting out or looking to refine your business model, this episode is packed with advice to help you build a business capable of running smoothly— even when you're not around.
Listen in to learn more about
why many business owners prioritize marketing over operations how efficient operations can decrease expenses and significantly boost profits team management and financial handling avoiding the pitfalls of micromanagement through delegation and communication Emily’s lead magnet gone rogue due to a lack of processesI’ve known Ange a long time and she has been a business bestie in my back pocket. I really love how she encourages business owners to understand their numbers. Success is not just about revenue; it's about creating efficient systems that lead to sustainable growth. Tune in so you can bring this operational hat into the client work that you're doing right now.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
*Learn how to build your own dashboards: Over 20+ lessons on how to edit and what all you can do with Looker Studio Dashboards. *Ange’s The Ops Builder Membership: Try it out for $50/month or Sign up for a YEAR and get access to All Current and Future Dashboards! Join the only membership designed specifically for online service providers who are ready to automate their business with easy-to-implement trainings. Episode 117: Write an SOP Teammates Will Use with Nneka Roberts*my affiliate links
Connect with Ange
Instagram: @theopsbuilder Facebook: The Ops Builder Website: http://theopsbuilder.com/Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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An often overlooked part of the online business world: copyright and legal safeguards.
Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation.
My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and Jasmine Star build, protect and scale their businesses. After spending the first 10 years of her career battling over copyrights and business issues in courtrooms across the U.S., Autumn left Big Law behind to start the AWB Firm in 2015 so she could spend her days helping entrepreneurs instead of fighting with other lawyers.
Listen in to learn more about
Potential legal pitfalls that online course creators should be aware of, especially when starting out The three stages of legal protection How course creators can prevent someone from signing up for their course and then stealing it Our experience with copycats and the impact of branding and personal expertise in differentiating oneself from imitators Effective ways to handle refund requests to ensure a fair and positive experience for customers The importance of solid contracts tailored to the specific needs of each businessI love Autumn’s advice because you can apply what she teaches to your own service provider business. I see a lot of new VAs get stuck in this startup phase thinking about all the legal protections they need for themselves. Don't let the legal part stop you from taking action.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Legal protection is essential to the foundation of a healthy, thriving business. Autumn has created an entire library of legal templates that are quick and easy to complete, AND they cost a fraction of working one-on-one with a lawyer. Use my affiliate link and load up your cart with everything you need here.
Connect with Autumn
Instagram: @awbfirm Facebook: AWB Firm - Law Office of Autumn Witt Boyd, PLLC Website: https://awbfirm.com/ Freebie: The AWB law firm exclusively works with online businesses, so they have a front seat to the latest trends, regulations, and potential pitfalls that coaches, creatives, service providers, and course creators need to know about. From text message marketing to knowing if you really need that trademark registration, you need the 2024 Legal Report: What Online Business Owners Need To Know To Stay Compliant and Protected.Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth.
I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow their following. Helen is a TV commercial director with 35+ years of experience elevating numerous global brands. She had a quick rise to TikTok fame and currently has over 980k+ followers who learn from her tutorials and love her upbeat lifestyle content.
Listen in to learn more about
monetizing TikTok content and new revenue streams for content creators tips for improving podcast audio quality and microphone techniques writing better video captions to maximize engagement and connect with your audience on a deeper level strategies for creating engaging TikTok content and maximizing reach TikTok's algorithm and repurposing strategies for different platforms creating valuable tutorials that resonate with your audience and establish authority in your nicheHelen is such an inspiration because she's so upbeat, positive, and authentic. When you see someone like that doing well on TikTok, it's a breath of fresh air and a great reminder that it's okay to play and show up as yourself!
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Check out Helen’s FREE Beginner TikTok 101 Course to teach you how the app works, how to create successful content, and have confidence in posting videos.
Connect with Helen:
Instagram: @themuthership @hellosocialize Facebook: Hello Socialize Website: https://www.hellosocialize.com/
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
3 ways we can work together:>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule.
My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and business owner who runs The Academic Society and helps grad students with time management and productivity. She’s figured out how to run a couple of businesses at the same time and serve her clients with Evergreen Newsletters.
In this episode, you’ll learn more about
Setting up profitable evergreen newsletters that generate consistent revenue and nurture lasting customer relationships How to leverage email marketing for time freedom and scale your business without sacrificing your personal life Post-launch email marketing strategies that can increase customer retention The benefits of incorporating evergreen content into your email campaigns for long-term successTune in to hear Toyin share how virtual assistants can repurpose their clients’ best-performing content as a 3-6 month evergreen newsletter sequence that brings in sales on autopilot.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long-form content creators who want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long-form unstructured content into ready-to-use copy for show notes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Grab Toyin’s Freebie: Evergreen Newsletter Audio Guide A 16-minute audio guide that helps business owners monetize their email list without writing weekly newsletters. The guide answers the following questions: What is an evergreen newsletter? Why might I want to implement an evergreen newsletter strategy in my business? What are the benefits of having an evergreen newsletter as part of my marketing strategy? What are the steps for setting up an evergreen newsletter?
Connect with Toyin:
Instagram: @drtoyinalli Facebook: Dr. Toyin Alli Website: https://www.drtoyinalli.com/Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside.
This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons.
Listen in to learn more about
my top 10 podcasting lessons after doing 200 episodes pod fade and effective strategies to prevent it collaboration, consistency, and organizational tips to keep things running smoothly how to identify and capitalize on podcasting trends while staying authentic to your brand the benefits of working with a team you enjoy and align withI’m all about being transparent and want you to know what's happening behind the scenes. I am never the person who tries to pretend I can do it all because there's no way in hell I could do it alone.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Listen to my episode on Launch Your Private Podcast with Lindsay Padilla and Nora Suddth, co-founders of Hello Audio Listen to episode #26 Managing Podcasts with Emily Porter *Check out Michelle Sorro’s course The Podcast Accelerator Capsho: AI copywriting for podcasters *Otter.ai: transcription tool*My affiliate links. If you purchase these programs, I could receive a small commission. I only recommend vetted programs and tools I use myself!
Connect with Emily Porter:
Instagram: @emily.s.porter Website: https://www.emilyporter.co/Connect with Shannon Govern:
Instagram: @sgovern.marketing
Connect with Emily Reagan:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing.
In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels.
Listen in to learn more about
Why the "six-figure VA" myth is holding you back Strategies for switching from hourly pricing to value-based pricing The importance of niche specialization and finding your unique selling prop Practical tips for attracting those high-paying clientsI want to help you make more money AND find fulfillment and purpose in your work. We need to stop comparing ourselves to these unrealistic income claims and realize this doesn’t happen overnight.
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup
Links mentioned in the Show:
Check out these other job titles you can claim instead of “virtual assistant” Freelancer Story: VA to 6-Figure Agency Owner with Heidi Schmidt #198 Building a Virtual Assistant Agency Model with Tasha Booth #197 Launch E-mail Strategy with Brittany McBean #142 How to Add Your Personality to Your Copy with Laura Belgray #148Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Here’s what I see happen with freelance service providers:
We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more.
This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist.
We’re trying to be premium service providers and we're trying to get there because then we get to charge more, we get to work with the best clients, and we get to work on the services we love.
Listen in to learn more about
6 common mistakes service providers make with packages confidently pricing your services to maximize your earning potential attracting high-paying clients and positioning yourself as an in-demand expert in your field connecting and networking with like-minded service providers in a supportive communityTune in because I’ll help you avoid these common mistakes and set yourself up for success so you don’t max out your capacity.
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup
Links mentioned in the show:
Brittany McBean’s course The Premium Proposal*: Master the art of persuasive proposals. Improve your process. Raise your prices. Work with better clients. *my affiliate link- if you purchase this program, I could receive a small commission. Episode 193: How Virtual Assistants Can Go From Hourly to Project RatesConnect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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We’re celebrating 200 EPISODES of Unicorns Unite with a takeover!
My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother.
Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization in leadership performance, she brings a comprehensive skill set to guide her clients in building sustainable businesses.
Jen Liddy is a Copy, Messaging, & Content Strategist. Having her on your team is like having a word nerd + systems expert at your disposal! She translates your expertise into clear brand messaging your audience totally gets and creates content strategies that set you apart with a quiet impact.
Listen in to learn more about
how to balance building a freelance business with kids and thrive in both roles the importance of community for entrepreneurs and how it can fuel your business growth effective ways to market your service-based business and stand out transitioning from a military spouse to an entrepreneur and building a successful businessThis is a special episode because Celi and Liddy actually want to know all these things – no bullsh*tting with these questions. You’re getting a real glimpse into the realities of building a business while juggling family life.
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? Apply here for my Digital Marketer’s Workgroup
Connect with Celi:
Website Grown Ass Business™ Accelerator Episode 172: What’s Standing Between You & Your Dream Business with Celi AriasConnect with Jen:
Website Content Creation Made Easy Podcast The Backstage Brilliance Marketing ToolkitConnect with Emily:
Emily’s Unicorn Digital Marketing Assistant Lab Instagram Facebook3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. Or get started now with the Self-Study version of UDMA School here. Apply here for the Digital Marketing Workgroup. Take my 2-hour Quickstart to Facebook Community Management workshop
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services -
What intake form questions should service providers ask prospects before a discovery call?
Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent.
We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies.
But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual assistants and position yourself as the expert even before the discovery call.
Listen in to learn more about
How to tailor your intake form to different types of clients Insider tips for uncovering client pain points and objectives Infusing your personality and brand voice into your forms Building equal power dynamics from the get-go
Get ready to take notes because you'll walk away armed with tons of ideas to elevate and streamline your client intake process.Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup
Service Providers Featured in this episode:
Brittany Gardner: Web Design, SEO, & Strategy, https://brittanygardnercreative.com/ Jordan Gill: CEO of Systems Saved Me®, https://systemssavedme.com/ Jessica Brooks: UX Sales Page Strategist, https://www.jessicabrooks.com/ Kristin Lawton, Marketing Mixologist & owner of The District Brand Bar, https://districtbrandbar.com/ Cheryl Rerick: Email Marketing Strategist, https://cherylrerick.com/ Stacy Covitz: Meta Ads Strategist, https://socialgenx.com/ Frenchie Ferenczi: Business & Revenue Strategist, https://www.frenchieferenczi.com/ Ashleigh Chanel: CEO of Make Your Mark Digital Marketing Agency, https://scale.makeyourmarkconsulting.com/ Brenna McGowan: Launch Strategist, Copywriting Pro, PreLaunch Expert, https://brennamcgowan.co/ Justin Blackman: Brand Voice Expert at Pretty Fly Copy, https://prettyflycopy.com/ Amanda Jensen: Websites & Creative Tech Solutions, https://www.joyserves.com/ Ange Quinn: Business Consultant & Operations Expert, https://theopsbuilder.com/ Sage Polaris: Copywriter & Launch Strategist, https://sagepolaris.com/ Kim Kiel: Copywriter & Copy Coach, https://www.kimkiel.com/ Jen Liddy: Copy, Messaging, & Content Strategist, https://www.jenliddy.com/ Natalie Gingrich: CEO of The Ops Authority, https://theopsauthority.com/ Kris Ward: Team Building & Systems Strategist, https://winthehourwintheday.com/Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast!
I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win.
Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service providers and coaches offering social media strategies and done-for-you social media management. Though she has over 15 years of experience in marketing, she's passionate about content and social media strategies that drive results. She started freelancing in 2020 at the start of the pandemic and now owns an agency with a team of 5 content creators/VAs who help her create stellar content.
Listen in to learn more about
the need for community support and networking in the freelance industry benefits of joining The Digital Marketer's Workgroup the low startup cost of freelancing the importance of self-discipline and time management finding a niche and building client relationshipsTune in as Heidi shares her freelancer journey and how she knew when to make the jump from virtual assistant to an agency owner.
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup
Links Mentioned in the Show
Loomly: a social media management platform that empowers marketing teams to grow successful brands online through collaboration, publishing, & analytics. UDMA School Self-Study: Get started today with my signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out!Connect with Heidi:
Instagram: @heidischmidtcreative Facebook: Heidi Schmidt Creative Website: www.heidijschmidt.com Freebie: Content Planning Guide Struggle with posting consistently on social media? Download Heidi’s free content planning guide to help you track your content and help you show up consistently online.Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them.
My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators. Additionally, she mentors Virtual Support Pros, Launch Managers, & Agency Owners who are passionate and ready to grow their businesses while living life on their own terms. She’s also the host of the “How She Did That Podcast.”
One thing Tasha said that superseded her before we met was paying for the role and not the region – I couldn't agree more.
Listen in to learn more about
mastering client vetting for better business growth the rewards and challenges of online business ownership elevating agency success through strategic team meetings articulating your value to attract and retain clients effectivelyIf you're a virtual assistant looking to start your own agency, tune in for Tasha's advice covering all the ins and outs of running a successful agency.
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup
Links Mentioned in the Show
Apply for Tasha Booth's Agency Alliance Membership: The online membership exclusively for freedom-seeking online agency owners who are ready for ongoing expert guidance, resources, and community to unlock their next level of profitability + ease.
Connect with Tasha:
Instagram: @thetashabooth Facebook: Tasha Booth Website: www.tashabooth.com Freebie: The Agency Owner's Guide to Impactful Meetings This guide will walk you through 10 of the most impactful types of team meetings, why you need them, and how to structure them so you can get in, get out, get to the points, and of course get results.Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom.
We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much at the end of the year (and keeping more for ourselves).
We're getting credit for running our business because we're already paying a self-employment tax. We might as well take off these additional write-offs so we're not penalized for making more money. But we're doing this so we face our numbers, learn our numbers, and know where we're going.
My guest Serena Shoup is a corporate CPA turned bookkeeping business CEO. She’s a mentor for other bookkeepers & accountants and a mom of 3. She built her business as a side hustle to motherhood when she left corporate to have her second daughter. She’s passionate about helping business owners become CEOs and take control of their money through her company Of Course Bookkeeping and she mentors other bookkeepers and accountants to do the same through her company The Ambitious Bookkeeper®️.
Listen in to learn more about
taking control of your freelance finances to create greater stability essential steps to safeguard your personal assets and streamline your business operations important guidelines and good money habits key deductions that could potentially save you thousands in taxes each year strategies for standing out in your industry and commanding higher rates for your specialized skillsSerena is amazing. She actually does bookkeeping for my business. You're going to learn a lot, and if anything, your takeaway is to be empowered to put your business first and treat it as a real business and not just a hobby.
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for our Digital Marketer’s Workgroup
Links Mentioned in the Show
I use an AMEX business credit card. I pay my contractors, software subscriptions, conferences, trainings, and Facebook ads and rack up points (I wanna go to Greece) AND create credit for my business/LLC. Apply for an American Express Card with my referral link: https://americanexpress.com/en-us/referral/EMILYR9VBI?XLINK=MYCP With your new Card, you could earn a welcome bonus and your friend could earn a referral bonus. Terms Apply. A must-read for all business owners: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Hardcover by Mike Michalowicz My CPA recommends Relay Banking for business: https://relayfi.com?referralcode=ShoupCPA It's free and I can have multiple accounts to implement Profit First. I do a hybrid of 3 accounts: Operating Expenses, Taxes, and Profit. It makes transferring money & paying contractors easy. *Serena Shoup’s referral link. Hubdoc: all your bills and receipts in one place, you can import all your financial documents & export them into data you can use.Connect with Serena:
Instagram: @coursebookkeeping Facebook: Of Course Bookkeeping Website: https://www.ofcoursebookkeeping.com/ Podcast: The Ambitious Bookkeeper Freebies: DIY Bookkeeping Guide- Learn the financial tasks every online expert should be performing. KPI Guide- 4 key financial indicators every online expert should be tracking.Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything.
I have a special guest here to clear things up and help you get started on the right path when it comes to your independent contractor business. Pam Pior is a brilliant, down-to-earth finance wrangler who guides you on the path to confident control of your money mindset and business cash flow. Pam knows what you need to understand and she cuts out the rest. She meets you where you are and takes you where you want to go with no unnecessary, complicated terminology or lingo.
Listen in as Pam shares more about
nurturing genuine relationships and adapting in the online space implementing an upsidedown budget to align your salary with lifestyle aspirations separating personal and business finances the value of establishing a strong financial foundation leveraging time, money, and energy for better productivityThis episode will show you that just getting started and doing some basic things with your finances will set you up for success. The more money you make, the more positive change you can make in the world.
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup
Links Mentioned in the Show
Watch Pam Prior's Video on Pricing to learn how to determine the value of your services and set the right prices for your clients. Episode 107: Creating Healthy Money Habits with Chelsea Brennan https://emilyreaganpr.com/episode107/ Episode 112: How to Raise Your Rates as a Virtual Assistant https://emilyreaganpr.com/episode112/ Episode 137: Why You Must Always Charge for Your Services https://emilyreaganpr.com/episode137 Episode 193: How Virtual Assistants Can Transition from Hourly to Project Rates https://emilyreaganpr.com/episode193/ Unicorn Digital Marketing Assistant School Self-Study Course: Learn the core digital marketing foundations, strategies, and tech skills you need to become the secret weapon behind every online entrepreneur on the rise.Recommendations for business finances:
I use an AMEX business credit card. I pay my contractors, software subscriptions, conferences, trainings, and Facebook ads and rack up points (I wanna go to Greece) AND create credit for my business/LLC. Apply for an American Express Card with my referral link: https://americanexpress.com/en-us/referral/EMILYR9VBI?XLINK=MYCP With your new Card, you could earn a welcome bonus and your friend could earn a referral bonus. Terms Apply. A must-read for all business owners: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Hardcover by Mike Michalowicz My CPA recommends Relay Banking for business: https://relayfi.com?referralcode=ShoupCPA It's free and I can have multiple accounts to implement Profit First. I do a hybrid of 3 accounts: Operating Expenses, Taxes, and Profit. It makes transferring money & paying contractors easy. *Serena Shoup’s referral link.Connect with Pam:
Instagram: @pamsprior Facebook: Pam S Prior Website: www.pamprior.com Freebie: An Easy to Use Pricing Calculator for Busy Entrepreneurs Are you tired of guessing how much you should charge for your products or services? This will help you find the sweet spot and set the perfect price that maximizes your profits and keeps your customers happy.Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’re passionate about.
Sound amazing, right? It’s possible with more self-awareness.
My guest Danielle Laura is here to help us understand our Human Design so we can improve client relationships and understand how we work best. She’s a two-time number one bestselling and award-winning author, Human Design & Gene Keys Expert Strategist, internationally acclaimed Spiritual Advisor, and founder of the H.O.T. Method™. In her private work, Danielle guides conscious companies, celebrities, and power couples around the globe in igniting their innate gifting and mastering their energetics to embody their mission, amplify impact, and experience deep connection and fulfillment.
Listen in to learn more about
the most important factors to keep in mind when providing a service to different Human Design types who to have on your team of service professionals and what positions they can serve to honor the “superpowers” of their design the strengths and challenges of the 5 Human Design types how to recognize alignment within your own design and strategies for realigning with your true purposeTune in now to learn from Danielle and find out how knowing your Human Design can help you reach your goals and feel more fulfilled in your service provider business.
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup
Links Mentioned in the Show
Check out Danielle’s Freebie: 10 Actionable Tips To Align Your Business With Your Unique Human Design For Sovereign Success. This guide offers a comprehensive approach to aligning your business strategies with your unique energetic blueprint, ensuring a business that is as fulfilling as it is successful.
**Scroll down on this freebie page and enter your info to discover your Human Design Chart Properties!
Connect with Danielle:
Instagram: @_daniellelaura_ Facebook: Danielle Laura Coaching Website: www.danielle-laura.comConnect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients.
What should you say when you've been doing the work for your clients and you're ready to move to a project rate? You need to be in this sweet spot place where you really know what you're doing work-wise. You have to get results, understand those results, and understand how long things take you.
Listen in to learn more about
why project rates increase profitability and flexibility understanding your client's business to deliver tailored digital marketing strategies providing value-based services to create long-term partnerships how to gain confidence in pricing strategies for fair compensation setting boundaries to maintain healthy client relationshipsYou know in your heart if you're ready to make the switch from hourly to project rates. Tune in as we navigate this transition together to honor your expertise and worth.
Sponsored by Magic Mind
The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. They help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link AND with my code: UNICORNS20 It’s an extra 20% off, which gets you to 75% off. This deal ends soon, so try it out!
Links Mentioned in the Show
Check out Marissa Corcoran's LIVE Masterclass Leave ‘Em Wanting More: The 3-Part Framework to Create Copy with Creativity and Chutzpah. These skills will help you write copy that converts. This will show you how to tap into the confidence and creativity of your unique voice that grabs emotion without sounding like a scripted, snooze-fest robot. Pick from 3 dates here.
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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