Episodes
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For the first time in Irish marketing research, a primary research deep-dive from a base of 1,000 respondents was conducted. Verve partnered with Coyne Research to investigate the return on investment brands can expect to see from free samples, brand experiences, pop-ups, brand events, influencers, TV ads, social media, coupons and any BTL channel at which you could shake a stick.
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Vervcast Ep 4 has landed. Recorded at Diageo HQ in London and focusing on 2019 Digital Trends, the podcast covers everything from Dark Social to Virtual Reality. The panel consists of Periklie Antoniou (New Technology & Media Innovations Manager @ Diageo), John Kilcullen (Head of Digital @ Verve) and Sam Scott (Account Director @ Verve).
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Missing episodes?
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Vervcast welcomes the inspirational Mark Pollock (international motivational speaker, explorer, and author) from the Mark Pollock Trust. Alongside Ronan Traynor and Cathal O'Reilly, Mark chats about how he has overcome adversity in his lifetime. We explore how Mark has built awareness through various initiates, notably the Run In The Dark race series and how technology has drastically changed how he communicates his message with his audience.
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Vervcast welcomes Edel Kinane, Marketing Director of Just Eat Ireland, John Killcullen, Head of Digital in Verve and Craig O'Rourke, Head of Creative Production in Verve. Topic of discussion is brands activating at festivals, taking an online brand into the real world and amplifying the experience via digital. Make sure to hit subscribe and also please rate the Podcast if you enjoy the content.
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Vervcast kicks off Episode 1 with Emily O' Kane, Marketing Manager KraftHeinz Company and Barry Muldowney, Head of Events at Verve, The Live Agency.We discuss all things Live Experience with particular focus paid to the recent Pop Up trend in Ireland. What makes a great pop-up, how do brands measure success and how digital plays a key role in it's amplification.
