Episódios
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In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sabotaging the site’s SEO.
Jules explains why these problems often go undetected, especially when developers or SEO companies haven’t shown business owners how to check their own data or use tools like Google Search Console. She also shares how to spot outdated SEO practices and avoid common traps within platforms like FEA Create and other HighLevel white labels.
Key Takeaways:
Broken Visibility: How one coach’s site looked great but wasn’t showing up on Google because her sitemap was broken and her pages weren’t being indexed.SEO Sabotage: The danger of misusing canonical tags and outdated “keywords” boxes in website builders.28 H1s on One Page?!! Why heading structure matters and how to fix it quickly using a free Chrome plugin.Simple Tools, Big Impact: How using Google Search Console can show you what’s indexed and what Google sees when it crawls your site.Future-Proofing for AI Search: Why fixing these foundations now sets you up for better visibility in AI-powered search results.If your website looks the part but isn’t bringing in visitors or leads, this episode is packed with practical checks and quick wins to help you move forward.
Resources mentioned in this episode:
Episode 31 – How to use Google Search Console to improve your SEO for more website trafficEpisode 39 – The biggest website and SEO mistakes I see (and how to avoid them)Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.Book a Website Clarity Power Hour – Get personalised advice and uncover your quick winsDon’t forget to subscribe to The Website Success Show for more bite-sized SEO, website, and content optimisation tips. And if you ever feel stuck—remember, sometimes all it takes is one focused hour to change everything.
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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.
Key Takeaways:
From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.Most Popular & Mentioned Episodes:
Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In SearchEpisode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!Episode 027: Benefits of Podcasting - 3 Months That Transformed My BusinessEpisode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence BuildingEpisode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social MediaResources mentioned in this episode:
Grow Your Show With SEO (SEO for Podcasts course) – learn how to optimise your podcast to attract more listenersWebsite Clarity Power Hour – book a 1:1 strategy session to get clarity on your next stepsThe Website Growth Club – a supportive membership to help you grow your website traffic & visibilitySend us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.
Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your audience. Together, Jules and Adele explore how to choose the right images, prepare for a brand shoot, and avoid common mistakes that can hurt your website’s visibility and conversions.
Key Takeaways:
Why professional photography matters: Your images should showcase who you are, what you do, and how you work. Stock photos won’t cut it.The one photo every website needs: A high-quality, confident image of you (yes, really) – ideally on your homepage, above the fold.Common mistakes to avoid: Including using portrait images where landscape ones are needed, or forgetting to plan where your photos will be used.How to prepare for a brand shoot: Adele explains why her clients get homework, and how this helps them get clear on their story and visual style.Photography and SEO: From dwell time to alt text, the right images can absolutely support your visibility in search – especially when tailored to local SEO.When to invest in brand photography: Whether you’re just starting out or ready to level up, Adele explains what to consider at each stage.If you’ve ever felt unsure about what photos to use, when to hire a photographer, or how to make your visuals work harder for your brand – this is a must-listen.
Resources mentioned in this episode:
Visit Super Funky Penguin to find out more about Adele’s photography and videography servicesDownload Adele's free practical guide & workbook 'How To Stand Out and Be Seen' to confidently show up, share your story, and connect with the right clients.Check out the Free Beginner's QuickStart Guide to SEO to improve your visibilityJoin The Website Growth Club for monthly bite-sized SEO lessons, Q&A support, and actionable website strategiesSend us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses.
With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refocus on the simple, powerful foundations that still drive visibility - and that matter even more as AI becomes part of search.
Key Takeaways:
What AI Mode actually means: Understand what’s changing with Google’s latest update and how it might impact local search.Why Google Business Profiles matter more than ever: Discover why this free tool is one of the fastest, most effective ways to improve visibility - and how it connects with AI search results.Website copy that works: Jules explains how to write clear, structured website content that helps both search engines and potential customers understand what you do.How to build credibility across the web: Learn why reviews, brand mentions and online reputation are becoming key ranking signals in the age of AI.You don’t need to become an SEO expert: This episode is a reminder that small, thoughtful steps still count - and you’re not behind if you’re building with care.If you’ve been feeling out of touch or pressured to “keep up,” this episode is for you. It’s packed with calm, clear advice you can take action on today.
Resources mentioned in this episode:
Google Business Profile Mini-Intensive: A done-with-you session to optimise your profile for local visibility and discover messaging insights that carry through to your website.Google Business Profile Online Course: A self-paced guide to getting your profile fully set up and optimised, even if you’re starting from scratch.Book a Website Potential Discovery Call: Chat with Jules about your website and get clarity on the next steps to make it work harder for your business.Join The Website Growth Club: Take bite-sized action inside Jules’ membership and start turning your website into your hardest-working team member.Send us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website.
If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized advice on getting started with SEO, setting up the right analytics tools, and how to align your website messaging with what your audience is actually searching for.
Whether you’re a coach, service provider, or creative business owner, this episode is packed with actionable insights to help you stop wasting time and start making your website work harder for you.
Key Takeaways:
From Passive to Powerful: Why your website should be more than a placeholder – and how to start making it part of your active marketing strategy.Quick SEO Wins: Learn the most common website mistakes Jules sees and how to fix them (hint: it’s not about blogging every week or chasing keywords you don’t understand).Google Tools 101: The difference between Google Analytics and Google Search Console — and which to set up first if SEO is your priority.Getting Found Online: Why page titles, descriptions, and heading hierarchy matter more than you think for both Google and your visitors.Content That Converts: How to write for humans and search engines without sounding robotic — and the simple tweaks that improve usability and conversions on mobile.If you're feeling overwhelmed or unsure about where to start with your website, this episode will help you get clarity on what really matters and how to move forward.
Resources mentioned in this episode:
Free Beginner’s QuickStart Guide to SEO — Learn the basics and get your site set up for SEO success.GA4 & Google Search Console Set-Up Course — A short, practical course to help you get tracking in place.Keyword Map & Planner — Organise and plan your SEO strategy with ease.Don't forget to subscribe to the podcast for more clear, human-first tips on SEO, CRO, and making your website actually work for your business.
Find out more about Natalie hereSend us a text
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In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches.
You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your website content, and local listings), and what simple updates can help position your business to be recommended — whether you’re a skin clinic, dog boarding provider, or salon.
Key Takeaways:
AI Tools are Replacing Traditional Search (Sometimes): ChatGPT and others are now offering curated business recommendations, sometimes showing product images, reviews and links – just like a smart local directory.Why Local Businesses Still Have an Edge: Google Business Profiles, local keywords, and consistent listings are critical if you want to show up in AI search results.The Role of Reviews, Copy, and Clarity: AI tools prioritise businesses with strong reviews, well-written descriptions, and clearly defined services – not just beautiful websites.What to Optimise First: Foundational SEO still matters most. That includes making your website readable, linking from trusted sources, and using the language people actually search for.If you're ready to make your website more AI-friendly without overhauling everything, this episode will help you understand where to start.
Resources mentioned in this episode:
🧠 Listen to Epsiode 081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)🔍 Grab the Free Beginner's QuickStart Guide to SEO📈 Learn more about my SEO Action Plan serviceDon't forget to subscribe to the podcast for more insights on SEO, local visibility, and building a website that actually works for your business.
Send us a text
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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference.
Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners already have untapped potential on their websites - whether they’re getting traffic through social media, podcast guesting or referrals - and how simple improvements can double their conversions without needing a total rebuild.
She also talks about the importance of confidence with tech, the mindset shifts needed to stop fearing your website, and why she’s passionate about helping others understand SEO in a simple, step-by-step way. Plus, Jules touches on how search is evolving with AI, and why your owned content - like websites and podcasts - matters more than ever.
Key Takeaways:
Why you don’t always need a new website – Jules reveals how refining what’s already there can lead to more conversions with less overwhelm.Simplifying SEO – You don’t need to learn everything. Just start with what moves the needle.Overcoming tech fear – Hear why gaining confidence with your website can lead to daily sales and less reliance on social media.Staying visible in a changing digital world – Why creating searchable, ownable content (like podcasts and websites) is a future-proof move.Resources mentioned in this episode:
Free Beginner’s QuickStart Guide to SEOEpisode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!Don’t forget to subscribe to the podcast for more bite-sized, jargon-free advice on SEO and website strategy!
Send us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think.
Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice to user experience and content clarity, she shares actionable ways to ensure your website genuinely reflects who you are and the value you offer.
Key Takeaways:
Visual Consistency Across Touchpoints: Discover why your branding, colours, and vibe should match across your website, social media, and Google Business Profile.Your Words Matter More Than You Think: Learn why great design won’t convert without clear, human-centred copy that feels like how you speak in real life.Tone of Voice That Builds Trust: Jules explains how using conversational, accessible language can boost engagement — and even help with AI search visibility.Better User Experience: Explore how to make your website feel as welcoming and intuitive as walking into your salon, shop, or Zoom room.Content That Connects: Make sure your most important offers are easy to find — and written in a way your ideal clients actually understand.Clear Customer Journeys: Find out how calls-to-action, internal links, and trust-building elements like testimonials can guide visitors to take the next step with confidence.If your site’s feeling a bit out of step with your business, this episode will help you spot the gaps and start fixing them — no shame, just progress.
Resources mentioned in this episode:
Episode 70 – Simple SEO Fixes to Get More Local Clients SEO AUDIT with Jo BoltonFree Beginner’s QuickStart Guide to SEOBook a free discovery callDon’t forget to subscribe to the podcast for more tips on SEO, content, and turning your website into your hardest-working team member!
Send us a text
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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress.
With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are designed to help you build momentum without draining your energy.
Key Takeaways:
Review Your Homepage Headline: Learn how a simple tweak to your homepage heading can improve clarity and instantly help visitors understand what you offer and who it’s for.Simplify Your Navigation Bar: Jules explains how to reduce overwhelm by streamlining your menu, removing unnecessary links, and creating a clearer path to your key pages.Update One Page: Discover the power of reading through a single page—like your about, services or contact page—and fixing anything out of date or unclear.If your energy is low but you'd still like to feel productive, this episode is a must-listen.
Resources mentioned in this episode:
Join The Website Growth Club – Get bite-sized monthly lessons to improve your website traffic and conversions, without the tech overwhelm.Free Beginner's QuickStart Guide to SEO
Grab your free copy of the Beginner’s QuickStart Guide to SEO to take the guesswork out of getting found online.Don’t forget to subscribe to the podcast for more plain-speaking tips on SEO, websites, and making things easier one step at a time.
Send us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses.
Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to people who never directly visit your website. She shares why building visibility in both Google and Bing is now essential, and offers practical steps you can take to maximise your chances of being recommended in AI-driven searches.
Key Takeaways:
Google’s Still Queen (For Now): Despite the buzz about AI, over 90% of global searches still happen on Google—about 4.9 billion users. AI search is growing, but Google remains the go-to for trusted answers and major decisions.The AI Shift: Tools like ChatGPT, Gemini, and Perplexity are changing the way people search, pulling recommendations from Bing, their own training data, and the wider web.Get Recommended by AI:Ensure your website is indexed and optimised in both Google and Bing (using Bing Webmaster Tools).Focus on quality, human-written content that offers unique insights, clear answers, and real expertise.Widen your digital footprint with mentions on industry blogs, podcasts, forums, news sites, and guest articles.Positive sentiment and third-party mentions matter more than ever.Don’t Ditch Classic SEO: Being number one in Google won’t guarantee an AI recommendation, and SEO is far from dead. Classic SEO remains the foundation for all search—AI and traditional alike.Action Steps:Check your Bing indexing and fix errors.Add unique stats, stories, and direct answers to your website content.Get featured in more places online and make your expertise clear everywhere you’re mentioned.Test how ChatGPT or Perplexity recommends your business in your field.If you’d like help with your AI visibility, want to share what ChatGPT says about your business, or have any questions about getting recommended online, text the show or email Jules. She’d love to hear your biggest challenge with showing up in AI or Google search.
Don’t forget: Try searching for your business or offer in ChatGPT and see what comes up—use it as a clue for your next improvement!
If you enjoyed this episode, make sure to subscribe for more practical advice on SEO, digital visibility, and building trust online.
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In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford.
Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhancing call-to-actions and utilising social proof more effectively, this episode is packed with practical, bite-sized website tweaks that can make a big difference.
Key Takeaways:
Homepage Hero Section Tweaks: Why simplifying your headline, making buttons bigger, and focusing on a single call-to-action can significantly improve conversions.Navigation Clarity: Learn how to reduce clutter in your website menu to help visitors find what they need, faster.Mobile Matters: Discover why mobile-first design is critical, especially when your audience is made up of busy mums.The Power of Testimonials: How to use short, skimmable reviews near booking buttons to boost trust and action.Keeping Your Website Current: Simple updates like copyright dates and removing outdated policies can positively impact credibility and SEO.Gifting Online Courses: Ideas to make your gift vouchers and online baby massage course more compelling and conversion-friendly.Resources mentioned in this episode:
Episode 016: Boost Your Conversions - The Top 3 Website Mistakes and How to Fix ThemEpisode 073: Choosing the Right Website Platform: Why I Love FEA CreateSerene Baby Website – Explore their baby massage, baby yoga, and in-person classes in BedfordLooking to improve your own website’s conversion rate? Don’t forget to download the Free Beginner’s QuickStart Guide to SEO, and subscribe to The Website Success Show for more bite-sized website and SEO tips.
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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops.
Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical shopfront. Jules explains how local SEO works, why it’s easier (and often more powerful) than broader national SEO, and how to take advantage of features like Google Business Profiles, website content, and location-specific backlinks.
Key Takeaways:
How to use a Google Business Profile (even without a shop): Why it's one of the easiest and most effective ways to appear in local search and how to optimise it with product photos, updates, and reviews.Adding local signals to your website: Tips on using local keywords in product descriptions, reviews, blog posts, and even image alt text.The power of category pages for SEO: Why these often-overlooked pages can help you rank for valuable local and product-related searches.Getting local backlinks and collaborations: How links from directories, events, and nearby businesses can boost your authority in your area.Structuring your content for search engines: From schema markup to creating location-based pages, Jules explains how to help Google understand what you sell—and where.If you want to increase traffic and sales through your existing website, this episode is full of actionable strategies to help you grow your local presence.
Resources mentioned in this episode:
🎧 Episode 023: Quick Website Traffic Wins with Local SEO🔍 Free Beginner's QuickStart Guide to SEO📦 Join The Website Growth Club – Simple, bite-sized SEO and website tweaks to help you get more traffic and conversionsSend us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure.
Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on social media. She also talks about how your website can help solve business problems like admin and customer service, so you can spend more time doing the work you love.
Key Takeaways:
Website as a Sales Tool: Why your website should guide visitors toward taking the next step—not leave them confused or bouncing.Small Tweaks, Big Impact: Strategic changes to your homepage, call-to-actions, or mobile layout can make a huge difference.Page Priorities: Where to start when improving your site (hint: focus on pages closest to the sale).Mobile Matters: Why mobile responsiveness, fast loading times and clear layouts are essential for local visibility and user experience.Rethinking Social Media Reliance: Why your own website content matters more than endless social media posts.Related Episodes Mentioned:
Episode 13 – SEO Basics - Your Essential Guide to Getting Found On GoogleEpisode 28 –Exploring Social Media Minimalism: Building a Business Without the ScrollEpisode 29 – Solving Business Problems With A Website & SEO Strategy: Is Your Website Pulling Its Weight?Episode 48 - Essential Elements of a High-Converting HomepageResources Mentioned in This Episode:
Try Google PageSpeed Insights to check how fast your website loads on mobile and desktopUse TinyPNG to compress large image files before uploading to your site🎉 Join The Website Growth Club – Now Open for Founding Members!
Ready to stop guessing what your site needs and start seeing real results? Join The Website Growth Club to get access to bite-sized lessons, monthly website training, expert guidance, and a supportive community—all designed to help you turn your website into your best sales tool.Send us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference.
Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From building strategic case study pages to using the right keywords and understanding the power of Google Search Console, this episode is packed with takeaways for anyone wanting their website to actually work for them.
Key Takeaways:
Why case study pages can help you attract the right clients and improve SEOThe difference between Google Analytics and Google Search Console (and why you need both)How to optimise your homepage and events page with headings, keywords, and calls to actionSmall tweaks that help Google understand what your site is about and who it's forWhy updating your site regularly (even small changes) supports your rankingsResources mentioned in this episode:
👉 Beginner's QuickStart Guide to SEO
👉 Google Analytics & Search Console Mini-CourseFind Out more about The Grange
Don’t forget to subscribe to the podcast for more practical website and SEO tips that actually work.
Send us a text
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In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth.
This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper than just tech—they’re tied to confidence, freedom, and feeling like you belong in your space.
Jules explores why so much website and SEO advice feels either too simplistic, too complicated, or simply not designed for women running real-life businesses—especially those doing it all themselves. She offers a grounded, sustainable alternative that focuses on building a website that reflects your values, works for your business, and gives you more freedom (not more pressure).
Key Takeaways:
Why your website might not be working—even if it looks fineThe real reasons so much website advice feels confusing and overwhelmingWhat a website should actually be doing to support your businessHow small, strategic tweaks can help you build trust and guide visitorsA sustainable, values-led approach to SEO and website growthThe power of clear messaging, confident content, and creating a site that feels like youIf you’re ready to stop relying solely on social media or chasing visibility through paid ads, and instead build a website that gently and consistently supports your business—this episode will help you see what’s possible.
Resources mentioned in this episode:
👉 Learn more about becoming a founding member of The Website Growth Club – a supportive membership with bite-sized lessons and a clear Website Success Pathway
👉 Need focused support? Book a Power Hour for practical, personalised advice you can act on straight away
👉 Looking for deeper strategy? Explore VIP Intensives for a full review of your website, SEO, or customer journeySend us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts.
Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales.
She explains how to build strong foundations by clarifying your message, aligning your content around key topics, and focusing on quick wins that can help your website work harder for your business. Whether you're embarrassed by your current site or simply not seeing results from it, this episode offers a practical path forward.
Key Takeaways:
Clarify Your Message: Why it's essential that visitors instantly understand what you do, how you help, and what action to take.Core Topics & Authority: How to define 3–5 key topics to build topical authority and improve your chances of appearing in AI-driven search.Quick Wins for SEO: Discover fast improvements you can make with tools like Google Business Profile and Google Search Console.Prioritise Key Pages: Learn how to choose and optimise 3–5 of the most important pages on your site, focusing on SEO and conversions.Keep It Simple: Why your user experience should be clear, skimmable, and conversion-focused, rather than overwhelming or overly complex.If you're ready to make progress with your website and want a supportive space to help you take consistent, focused action, check out The Website Growth Club—Jules’ new membership for business owners ready to simplify and succeed online.
Resources mentioned in this episode:
Episode 009: Why A Content Strategy Is Your First Step To Website Success!Google Analytics 4 & Search Console CourseDon't forget to subscribe to The Website Success Show for more plain-speaking advice on websites, SEO, and conversion!
Send us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly.
Together, Jules and Candice explore quick, actionable improvements to enhance website conversions and visibility. Jules highlights the importance of focusing on commercial-intent blog posts, strategically optimising content to boost organic traffic, and integrating clear, relevant calls to action throughout the site. They also discuss the significance of creating impactful banner ads within content, strategically placed pop-ups, and the power of video sales letters.
Key Takeaways:
Identifying Commercial Intent: Learn how to spot high-potential keywords and content with commercial intent to significantly improve website traffic and conversions.Strategic Content Optimisation: Discover simple tweaks to transform existing content into sales-driving assets by clearly showcasing products related to the reader’s needs.Banner Ads and Pop-ups: Explore the best practices for creating effective 'ads' within your content and tips for using pop-ups without frustrating visitors or harming SEO.Enhancing Your Homepage: Understand how to optimise your homepage hero section to clearly communicate your value proposition and guide visitors through a smooth customer journey.Leveraging Video Content: Find out why a well-placed video sales letter (VSL) can greatly improve visitor engagement and conversions.This episode is packed with real-world examples and actionable tips for local e-commerce businesses ready to convert more visitors into customers.
Resources Mentioned in This Episode:
Connect with Candice Mason and discover her range of hormone-supporting herbal teas at Mother Cuppa Tea.Need personalised guidance for your website? Book a Discovery Call or dive straight in with a Power Hour with Jules to identify your most impactful website improvements.Don't forget to subscribe to the podcast for more valuable insights on improving your website’s SEO, conversions, and overall success!
Send us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose?
She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing.
From website building and email marketing to automation and CRM tools, FEA Create brings everything together in one place—eliminating the need for multiple platforms. Jules also breaks down key considerations, who FEA Create is best for, and when another platform might be a better fit.
Key Takeaways:
Why Jules switched from WordPress to FEA Create – and how it transformed her workflow.What makes FEA Create different? A breakdown of its key features, including website building, email marketing, automation, and CRM.Who FEA Create is best for – and when another platform might be a better fit.The importance of website control – and how the ability to make changes impacts SEO and conversions.Common pitfalls when switching platforms – and how to avoid damaging existing SEO.If you're considering moving to a new website platform or want an all-in-one solution for your business, this episode will help you make an informed decision.
Resources mentioned in this episode:
Episode 071: Discover the risks of losing valuable traffic during a migration, and how choosing the right platform is critical to website success.Episode 010: Avoid These Mistakes When Switching Website Platforms – Learn how to migrate platforms without losing SEO.Episode 006: The Difference Between Web Pages, Landing Pages & Sales Pages – Understand how different page types work together on a website.FEA Create Free Trial – Try the platform and explore its features.If you're unsure whether FEA Create is the right fit for your business, Jules would love to hear from you!
🎧 Don’t forget to subscribe for more insights on websites, SEO, and making your online presence work for you!
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In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions.
Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero section, using human imagery to build trust, and ensuring the homepage effectively communicates the benefits of her services.
They also discuss how to refine the website copy to be more accessible while maintaining credibility and how to strategically position testimonials for maximum impact.
Key Takeaways:
Clarity is Key: Ensure visitors immediately understand what you offer, how it benefits them, and the next steps to take.Hero Section Optimisation: Make the most of the prime real estate on your homepage with strong headlines, compelling imagery, and clear calls to action.Features vs. Benefits: Shift your messaging to focus on how your services improve people’s lives, rather than just listing features.Effective Use of Social Proof: Showcase testimonials in a way that grabs attention and reinforces trust, rather than relying on automated review feeds.Video Sales Letter Strategy: Create a short, engaging video that highlights the benefits of your service and encourages action.If this episode has inspired you to refine your own website for better conversions, you can book a Power Hour or a Mini Intensive with Jules to get tailored, actionable recommendations.
Resources mentioned in this episode:
Visit Elemental Health – www.elementalhealthcare.ukBook a Power Hour with JulesBook a Google Business Profile Mini IntensiveSubscribe to The Website Success Show for more actionable website and SEO strategies!
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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success.
Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysis can inform site structure. She also highlights the significance of understanding search intent and ensuring a website is not just visually appealing but also user-friendly and conversion-focused.
Key Takeaways:
Choosing the Right Website Platform: Learn why WordPress was the best choice for this project and how platform decisions impact long-term website management.Avoiding Traffic Loss in a Website Migration: Discover how to identify and preserve high-value traffic when transitioning to a new site.Understanding Search Intent: Find out how different types of search intent affect content strategy and website structure.Making Your Website Work for Your Business: Understand why a beautiful website isn’t enough – it needs to be functional, user-friendly, and aligned with your business goals.Resources mentioned in this episode:
Episode 010: Website Migration Mistakes That Can Sabotage Your SEOBook a Power Hour to get tailored advice on your website’s next steps.Free Beginner’s QuickStart Guide to SEO – Start improving your website visibility todayIf you're looking to make your website work better for your business, this episode is packed with practical insights. Don’t forget to subscribe for more bite-sized website and SEO tips!
Send us a text
Support the show
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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