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When is it time to pivot in your wedding business, and how do you know which risks are the right ones to take? What happens when you follow a passion out of your comfort zone, or invest in your own potential before itâs obvious to everyone else? In this episode, I sit down with Mimi Brown to unpack the journey from DJ to professional speakerârevealing how moments of mentorship, purposeful practice, and embracing âthe business sideâ can transform your trajectory whether youâre behind the mic, running a team, or stepping on stage for the first time.
Listen to this new episode for inspiration on making bold career pivots, building your unique value, and actionable tips for amplifying your impact in the wedding and event industry.
About Mimi:
Mimi Brown inspires individuals and organizations to communicate with clarity, lead with authenticity, and sell with confidence. As a Certified Speaking Professional (CSP)âa designation held by fewer than 800 speakers worldwideâshe delivers dynamic programs that help professionals master the art and science of influence to achieve remarkable results in leadership, communication, and sales. Known for her relatable humor and compelling storytelling, Mimi engages audiences through 50â60 presentations annually for Fortune 500 companies and high-profile events. She is the host of the AMP Up Your Impact podcast and the author of three books, empowering professionals to amplify their success.Contact Mimi: LinkedIn | Youtube | Instagram
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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They don't want to talk on the phone!
Are you getting ghosted by clients when you push for a phone call? Have you considered that todayâs couples might prefer messaging, texting, or emailing over talking on the phone? In this episode, I explore what happens when we add friction to our communication process and the importance of meeting clients where they are â not where we wish they were. Are your habits hurting your chances, or can a simple adjustment make all the difference?
Listen to this new 9-minute episode for strategies on adapting your communication to match your clientsâ preferences and increasing your booking success.
@Uptin Instagram Link: https://www.instagram.com/p/DHdljlfORJO/)
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Mangler du episoder?
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Should you charge a lot more for an event that's far away, or just say no?
Should you take on that event thatâs hours awayâor is it better to just walk away? What happens if you charge a much higher fee and the client actually says yes? Will the extra cash make up for the inconvenience, or will you regret saying yes just because of the price? In this episode, I share my perspective on how distance, motivation, and honest decision-making come together, with real-world examples and a simple rule to follow the next time youâre tempted to say yes for the wrong reasons.
Listen to this new 5-minute episode for practical advice on when to charge more for travel, when to turn jobs down, and how to protect your business (and peace of mind) from regretful âyesâ decisions.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Tom Chelednik - The Knot 2025 Real Weddings Study
What would your business look like if you froze it for two yearsâwould you still be thriving, or would your unchanged methods leave you behind as couplesâ expectations shift? Are you adapting fast enough to connect with todayâs couples and am I missing out on leads by not updating my website or response process? Find out how shifts in the economy, generational preferences, and wedding planning technology are impacting booking trendsâand what you should do about it before itâs too late.
Listen to this new episode for actionable insights on meeting Gen Zâs desire for personalization, improving your digital presence, and staying ahead of wedding business trends.
About Tom:
Tom Chelednik has over 25 years of sales and marketing experience, including 17 in the wedding industry. From 2008 to 2020, he held leadership roles at The Knot, including Regional Director of Sales and Director of Training, which helped professionals grow their businesses across 20 states and Canada. Tom also served as COO of The Treasury Venue Collection, gaining firsthand experience with venues. He rejoined The Knot Worldwide in 2022 as Director of Vendor Engagement, traveling to coach and connect with wedding pros, in 2024 he connected with over 80K wedding pros. When not on the road, Tom enjoys time with his family, including his three grandchildren.The Knot 2025 Real Weddings Study is one of the industry's leading wedding and couple insights report, offering an in-depth look into the current wedding landscape. The report combines insights from nearly 17,000 U.S. couples who got married in 2024, data from couples getting married in 2025, and user behavior trends from The Knot Vendor Marketplace, The Knot Registry, and The Knot Invitations.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Don't make it so obvious that you're using AI!
Are you unintentionally telling the world your content isnât original? Could the green check marks and other default AI icons be giving you away? In this episode, I explore how to use AI as a tool without sacrificing your unique voice. What little details scream âI used AI!â to your clients, and how can you make sure your content truly feels like yours? Iâll share insights on better prompt engineering, editing for authenticity, and why starting with your own words makes all the difference.
Listen to this new 5-minute episode for practical tips on using AI to enhance your messagingâwithout losing your personal touch or professionalism.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into the risks of making it obvious that youâre using AI for your content. Lately, Iâve noticed a surge of AI-generated posts, especially on social media and websites, that give themselves away with little detailsâlike those default green check mark bullet points from ChatGPT. I talk about how I use AI as a tool to improve my own and my clientsâ content, but I always make sure to edit the output so it sounds natural and truly represents our voices. I share tips on editing, prompt engineering, and starting with your own content to keep things authentic. My goal is to help you use AI more effectively, so your business stands out for the right reasonsâwithout losing that personal, professional touch.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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When should you lower your rate?
Are you giving away your profit just because a client asked for a discount? What are you really getting in return when you lower your price? In this episode, I dig deep into the difference between discounting and negotiating, explain why price integrity matters, and share how to determine if and when it's truly okay to come off your rate. Iâll challenge you to ask yourself: Is it ever smart to say yes to a price cut if youâre not getting something valuable back?
Listen to this new 9-minute episode for a clear framework on when to say yes, when to hold your ground, and how to protect your profits while still serving your clients.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I tackle the question: "When should you lower your rate?" I break down the important differences between discounting and negotiating, and explain why I believe you should only offer a discount if youâre getting something of value in returnâlike a higher guest guarantee, cash flow benefits, or contracted future work. I share why I prefer to add value instead of just cutting prices, as every dollar discounted comes straight out of your profit. I also discuss how cultural expectations might affect your approach to pricing and discounts. Ultimately, I encourage you to protect your pricing integrity, make thoughtful business decisions, and never feel pressured to lower your rate unless thereâs a clear and valuable reason to do so.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Are your rising costs really out of your control? Are tariffs, inflation, and supply chain chaos just the new normal, or are there ways to get ahead of them? In this episode, I bring on Clint Elkins to dig into whatâs really happening with food costs, supply challenges, and the hidden factors that set your pricesâplus how to spot trends before they hit your bottom line. Youâll hear how natural disasters, labor markets, and even global events ripple through catering and events, and learn fresh ways to adapt, save, and thrive even in volatile times.
Listen to this new episode for insights on controlling costs, navigating unpredictable markets, and strategies venues and caterers can use to stay profitable in a changing world.
About Clint:
https://www.wegrowvalue.com/https://www.facebook.com/wegrowvaluehttps://www.instagram.com/wegrowvalue
As US Foodâs largest client, SB Value has over 28k locations and $10 Billion in buying power to help caterers, concessionaires and culinary professionals get the best prices for their food and supplies.Contact Clint: [email protected]
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Stop selling to a guaranteed minimum
Are you selling to a guaranteed minimum? What message are you sending when you lead with starting prices or minimums in your pitch? Could you be underselling your services by focusing on the lowest number your clients have to hit, rather than the unique results you deliver? In this episode, I explore why selling from the bottom up may be holding your business back, and how shifting your approach can help you book clients at higher ratesâespecially on those in-demand dates. I'll share strategies for repositioning your pricing conversations and making sure you're attracting clients who want the full value you provide, not just a bargain.
Listen to this new 6-minute episode for fresh strategies to stop underselling yourself and start converting more clients at the prices you deserve.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into the pitfalls of selling to a guaranteed minimum dollar amountâa common practice among venues and caterers. I talk about how leading with a minimum or starting price sets client expectations at the lowest level, which can actually hurt your sales and limit your potential. Instead, I suggest that you focus on selling the unique results and experiences you provide, and only bring up the minimum if it becomes necessary later in the conversation. I also share strategies for offering your best packages on the most popular dates and explain why posting only your lowest prices leads to low-budget inquiries. My goal in this episode is to help you elevate your sales conversations and book more profitable events.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Tipping at Events, what's acceptable?
Tipping at events: Whatâs acceptable in todayâs culture? Is it okay to have a tip jar if the host hasn't prepaid gratuities? How about a QR code for digital tips? Join me as I explore the nuances of tipping at events, addressing these questions and offering guidance on navigating this delicate topic.
Listen to this new 7-minute episode for insights on managing tipping expectations and modern solutions for gratitude gestures at events.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the topic of tipping at events, inspired by a question from Mary Lee in Connecticut. As tipping culture seems to be everywhere these days, I explore whether having a tip jar or utilizing QR codes for services like Venmo is appropriate when the host hasn't prepaid tips for bartenders. I stress the significance of having a discussion with the event host about their tipping preferences and ensuring everything is handled professionally. I also share my thoughts on the confusion surrounding service charges versus gratuities, noting how perplexing these can be for both guests and event planners.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Are you still advertising like itâs 2005? Have you considered the shift towards AI and platforms like TikTok for attracting todayâs couples? In this episode, we discuss the evolving landscape of advertising for wedding professionals and how Performance Max and other strategies can amplify your reach. Explore how your engagement strategy on your website can make lasting impressions on prospective clients.
Listen to this new episode for insights into how modern advertising tactics can help you engage with couples effectively and turn casual browsers into your next clients.
About Mark:
MarkâŻChapmanâŻis the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.âŻ
⯠For more information visit:âŻhttp://theidosociety.com/
⯠Have a free, 30-minute discovery call with Mark, click this link and mention my name:âŻhttps://calendly.com/the-i-do-society/membership-inquiry-meeting
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Who was right and who was wrong?
In today's fast-paced digital world, how do we navigate communication preferences between businesses and clients? Are vendors right in pushing for phone calls, or should they adjust to the digital nativeâs preference for emails and texts? This episode challenges the traditional approach and sheds light on the evolving communication landscape in the wedding industry.
Listen to this new 9-minute episode for insights into aligning your communication style with customer expectations and minimizing friction during interactions.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into an online debate that caught my attention. It all started with a wedding planner asking a restaurant about options for a rehearsal dinner. Instead of addressing the planner's questions about buyouts and capacity, the restaurant suggested setting up a call. This reminded me of a similar experience I had, where a call was suggested without directly answering my query. I explore different perspectives on communication and emphasize the importance of respecting customers' preferred methods. This episode invites you to rethink how we handle customer interactions and the value of clear, direct responses.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Are you leveraging AI to enhance your wedding planning business? Could AI breathe new life into your content by refining your website's words for younger audiences or rejuvenating your old blogs? In this episode, I explore practical ways to utilize AI for repurposing your content, ensuring it speaks directly to your target audience.
Listen to this new 9-minute episode for insights on harnessing AI to optimize and update your content, making it resonate with the clients you want to attract.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into how you can use AI to boost your wedding and event planning business. Inspired by Olivia, a planner from Portugal, I discuss different AI tools like ChatGPT and Perplexity, highlighting how each can help with content analysis and research. I share practical tips on using AI to enhance your website, improve SEO, and repurpose existing materials such as reviews and blog posts to appeal to a more modern audience. By providing detailed instructions to these tools, you'll achieve better results and gain powerful insights. Join me as I guide you through integrating AI into your wedding business and unlocking its full potential.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Scott Faver - Transactional vs relational networking
In the world of networking, are you building meaningful relationships, or are your interactions purely transactional? Discover the importance of relational networking and how it can benefit your wedding business. Are you approaching your connections with genuine interest and a giving spirit, or are you counting on immediate returns? In this episode, Scott Favor and I delve into the art of networking, emphasizing the power of relationships over transactions and sharing insights on how to give without the expectation of receiving while knowing when to say no.
Listen to this new episode for insights on creating lasting connections in the wedding industry and learning the value of relational networking.
About Scott Faver
As The Game Master, he has trained 1,000âs of DJs throughout the US and Canada. He is a regular presenter at industry conferences including Wedding MBA, Marquee Chicago, Photo Booth Expo, which he has hosted for 8 years. And the co-host for 3 years the PBX \ MEX Hall of Fame awards show. A leader in the event industry, Scott developed EE: Event Ensemble, a local network of 2,000+ event professionals who gather to learn, network, and share referrals.
Contact Scott:The Party Favers - DJ Scott Faver
https://www.thepartyfavers.com
AKA, for DJs, The Game Master
Training for DJs to provide fun, unique, personalized entertainment for their clients' events.
https://www.thegamemaster.biz
EE: Event Ensemble
Networking, Education, and Referrals, exclusively for event industry professionals.
https://www.facebook.com/groups/EventEnsemble
https://www.eventensemble.com
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site:
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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How do you choose a good name for a business?
When starting a new business, the quest for the perfect name can be daunting. Is there really such a thing as the perfect name? How important is it to secure a dot com for your brand? Should your personal name be part of the company? In this episode, I explore these questions and share insights on finding a good business name that speaks to your target audience and meets your future goals, whether expanding or selling your business down the road.
Listen to this new 9-minute episode for practical tips on choosing a name that embodies your brand and resonates with your market.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I discuss how to choose an effective name for a new business. Rami, who owns a DJ company, reached out with this query. I emphasize that there is no perfect name, but a good one suits your market and reflects the services you offer. I highlight key considerations, such as whether you plan to sell the business in the future, the importance of securing a dot com domain, avoiding geographic specifics if you're planning to expand, and the importance of keywords for SEO. I also suggest using AI tools for brainstorming name ideas and advise checking for existing similar names to avoid confusion.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Are you approaching your leads with a defeatist attitude?
Are you approaching your leads with a defeatist attitude? What assumptions are you making about potential clients before the conversation even begins? In this episode, I discuss how your mindset can impact sales success and share strategies to stop expecting the worst, turning each lead into an opportunity until proven otherwise.
Listen to this new 7-minute episode for insights on transforming your approach to leads, improving your sales conversions, and ensuring every inquiry is treated as a valuable opportunity.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I explore how approaching leads with a defeatist attitude can impact our sales success. Drawing inspiration from Mike Weinbergâs "New Sales Simplified," I discuss the detrimental effect of assuming negative outcomes with potential clients, like expecting ghosting or price shopping. It's crucial to approach each lead positively and tailor our communication to align with clients' preferences. By reducing customer friction, such as ensuring easy contact methods and adapting to generational changes, we can enhance engagement. I urge fellow wedding business professionals to shift their mindset, valuing and converting the leads we already have, rather than just seeking more, ultimately improving our sales outcomes.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Alayna Thomas - Do you really understand Gen Z?
Are you truly connecting with your multi-generational wedding clients and employees, or are assumptions holding you back? Are you providing the "why" behind your services? This episode unpacks the pitfalls of generational stereotypes and emphasizes starting conversations to tailor your approach to diverse clients' and employees' needs.
Listen to this new episode for insights on bridging generational gaps and enhancing communication with Gen Z clients and employees.
About Alayna:
GenZ Retention Strategist Alayna Thomas, MS, PHR, is a wise-beyond-her-years representative of the new workforce. USA Today listed her as a â2024 Keynote Speaker to Follow.â With a Masterâs in Management and her Professional HR certification from HRCI, Alayna understands how the workforce has evolved over time and what organizational leaders must do to keep up and retain talent of all ages.
Contact: Alayna travels nationwide to share Magnet Cultureâs bold insights and would love to talk with you! She can be reached at [email protected].
LinkedIn: www.linkedin.com/in/alayna-thomas
Website: magnetculture.com/team/alayna-thomas
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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We shopped 306 companies in 2024 - want to hear how they did?
Secret shopping 306 companies revealed some startling insights: Are you part of the 15% not replying at all, or sending emails too long to keep attention? What happens if you follow up more than five times? In this episode, I discuss the importance of follow-up frequency and quality, and how improving these can help close more deals without spending more on leads.
Listen to this new 10-minute episode for insights on boosting your sales by enhancing your follow-up strategies and engaging effectively with those who have already reached out.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the results from shopping 306 companies in 2024. I highlight that 85% of these businesses responded to inquiries, which is a slight improvement from last year. I emphasize the importance of keeping initial communication concise, as only 44% of the companies managed to fit their first response on one smartphone screen. Additionally, I discuss the critical need for persistent follow-up, pointing out that many businesses lose potential clients by not reaching out multiple times. My advice is to focus on enhancing follow-up strategies to convert more leads without increasing advertising costs.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Are you doing purposeful practice?
Are you just going through the motions or truly engaging in purposeful practice? In this episode, I explore how intentional practice differs from mere repetition. Are you setting achievable yet challenging goals just outside your current abilities? Tune in as I delve into how you can apply purposeful practice to improve your skills and grow beyond where you are today.
Listen to this new 9-minute episode for insights on setting goals just beyond your reach to ensure continuous improvement and mastery in your endeavors.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the concept of "purposeful practice," inspired by Matthew Syed's book, Bounce. While we often hear that 10,000 hours lead to mastery, I emphasize that it's the intentional practice within those hours that truly matters. Drawing parallels from sports, language learning, and my own golf lessons, I highlight the importance of setting specific, attainable goals that push our current abilities. I share my personal experiences with Duolingo and golf, illustrating how purposeful practice leads to genuine growth and mastery. I encourage you to stretch beyond mere completion, advocating for incremental improvements in your chosen endeavors.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Cara Silletto - Reducing Turnover by Rethinking Retention
Is your team turnover causing disruption to your business? Are you thinking about why your staff might be leaving voluntarily? In this episode, Cara Silletto and I explore the myths around employee retention and share insights on reducing turnover by bridging generational gaps and enhancing communication. Discover how viewing your workforce through a fresh lens can change the way you retain talent and make your workplace more attractive.
Listen to this new episode for strategies to make your organizational culture stickier and your leadership more responsive to upcoming trends in workforce management.
About Cara:
Workforce thought leader and keynote speaker Cara Silletto, MBA, CSP, works with organizations to reduce unnecessary employee turnover. Workforce Magazine in Chicago named Cara a âGame Changerâ and Recruiter.com listed her in their âTop 10 Company Culture Experts to Watch.â She is also the author of the book, "Staying Power: Why Your Employees Leave & How to Keep Them Longer."If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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Stop marketing like it's 2005!
Are you still reaching out to potential clients like it's the early 2000s? Are you adjusting your marketing approach to align with the evolving digital habits of Gen Y and Gen Z? In this episode, I dive into adapting your digital strategy to meet the needs and expectations of today's couples for better conversion rates.
Listen to this new 9-minute episode for insights on modernizing your communication style and turning more inquiries into booked clients.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I discuss why it's crucial to stop marketing like it's 2005. I've had conversations with people struggling to get couples on the phone, and I explain that Gen Y and Gen Z are more comfortable with digital communication. I share advice on crafting better digital conversations and adapting to clients' preferences using tools like ChatGPT. By personalizing communication and following up more frequently with concise messages, you can improve lead conversion rates. My goal is to help you enhance your marketing tactics, engage better online, and make the most of the leads you already have.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up atâŻwww.ConnectWithAlanBerg.comâŻ
View the full transcript on Alanâs site: https://alanberg.com/blog/
Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com
And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2025 Wedding Business Solutions LLC & AlanBerg.com
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