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In this 100th episode of Welcome to Eloma, Kiley Peters talks about her reflection on the journey of the podcast, its purpose, and the insights gained from interviewing various guests. Kiley emphasizes the importance of creating opportunities, trusting the process, and the roller coaster nature of entrepreneurship. The episode culminates in a mashup of insights from the past 99 episodes, showcasing the collective wisdom shared by guests.
Links and follow-ups:
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Laura Khalil, founder of Elevate talks about strategies for landing larger sales contracts. Laura emphasizes the importance of shifting from a time-for-money mindset to a value-based pricing approach. She shares insights on quantifying the value of services to clients, the significance of ROI in pricing, and the necessity of targeting the right market for larger contracts. The discussion also introduces the Elevate method, a framework designed to help entrepreneurs effectively communicate their value and secure bigger deals. Lastly, Laura emphasizes the need for consistency, support, and the ability to embrace challenges as opportunities for growth in entrepreneurship.
Links and follow-ups:
Connect with Laura Khalil:
Websites: bravebydesign.net
Linkedin: linkedin.com/in/laurakhalil
Instagram: @iambravebydesign
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Christi Stafford, owner of Automation on a Mission, talks about scaling through automation. Christi discusses the top three things that business owners fail to account for when growing their business: waiting to start automation, lack of follow-up, and not looking at the entire customer journey.
Links and follow-ups:
Connect with Christi Stafford:
Websites: https://automationonamission.com/
Linkedin: https://www.linkedin.com/company/automation-on-a-mission
Facebook: https://www.facebook.com/automationonamission
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Talaya Scott, founder of FIIT Perspective talks about the importance of financial literacy for entrepreneurs. Talaya emphasizes the need for entrepreneurs to understand their financial statements, particularly the profit and loss statement and the balance sheet. She highlights the consequences of not tracking numbers properly, such as paying too much in taxes and being unprepared for opportunities.
Links and follow-ups:
Connect with Talaya Scott:
Websites: www.fiitperspective.com, www.talayascott.com
Linkedin: @talayascott
Instagram: @talayascott @fiitperspective
Facebook: @talayascott @fiitperspective
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Kira La Forgia, Founder and People Operations Consultant of Paradigm, talks about the challenges of hiring, developing, and retaining top talent for small business owners. Kira emphasizes the importance of creating systems, processes, and productized deliverables to decentralize the owner from daily operations. It is important for small business owners to find information and advice that is relevant to their specific needs, as much of the existing content is not tailored to their situation.
The episode covers topics such as hiring contractors vs. employees, building a culture, and developing psychological safety within the team. Kira discusses the importance of defining and maintaining a strong company culture. She emphasizes the need for clear expectations and consistent communication to create a sense of safety and stability within the team. Kira also highlights the significance of core behaviors in shaping team culture and suggests creating a culture guide to drive desired behaviors.
Kira explores the concept of the return on investment (ROI) of hiring and how it can be measured in terms of time and money. Kira shares insights on how to improve margins and optimize team productivity through strategic HR practices. Lastly, she encourages small business owners to understand the difference between employees and contractors to avoid misclassification penalties.
Quotes
“I think that it's really important that we use ourselves as a filter, but also to make sure that we're okay with making some mistakes along the way. You want to make sure your team understands that that's the nature of small business. It gives a lot of freedom to what we're doing.” 8:04“The delivery of what those candidates are going to bring to you, are going to have a much higher instance of requirement for success. Meaning that if you're hiring your very first person, now they're 50% of your business. Don't skip over the strategic HR because you're too small. Understand the weight that person is about to bring to your business.” 12:10“When you find a really valuable piece of talent or person with talent that you bring onto your team it's not your job to control them, but it is your job to create a space in which they can thrive.” 21:07Links and follow-ups:
Connect with Kira La Forgia:
Websites: https://www.the-paradigm.com
Linkedin: https://www.linkedin.com/in/kiralaforgia/
Instagram: https://www.instagram.com/theparadigmm/
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Michelle Arpin Begina, Financial Change Maker of MichelleAB, talks about the challenges entrepreneurs face in understanding and managing their finances. Michelle shares the catalyst for writing her book, which was a desire to help people talk openly about money and realize their financial potential. Kiley and Michelle explore the concept of financial traumas and how they can impact our relationship with money. Michelle shares personal stories and examples to illustrate the importance of acknowledging and honoring our experiences with money. They also discuss the idea of self-sabotage and the significance of our first money conversations.
In this episode, Michelle and Kiley discuss the complex relationship between money and trauma. They explore how childhood experiences and beliefs shape our attitudes towards money and offer advice on uncovering and understanding these influences. They also delve into the concept of financial self-sabotage and the conflict between freedom and belonging. The conversation emphasizes the importance of self-knowledge and defining success on one's own terms.
Lastly, Michelle shares insights on how successful individuals treat money like a business meeting and the power of collaboration and community in entrepreneurship.
Quotes
“The three components of self-determination are competence, connection, and freedom. Self-sabotage is often the conflict between freedom and the need to feel connected. Think about this with our money.” 24:52“Unless we are living a completely solo life, we are making decisions, financial decisions, that impact not only us, but other stakeholders, other family members, friends.” 25:13"Ask yourself, what did I experience in terms of money? What are some of the particulars? Was money talked about and how was it talked about growing up? Particularly for women, research shows that women who grew up in households where money was not talked about, or they were not encouraged as girls to know about money or talk about money, are handicapped.” 22:46Links and follow-ups:
Connect with Michelle Arpin Begina:
Websites: www.michelleab.com
Linkedin: https://www.linkedin.com/in/michellearpinbeginacfp/
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Kiley Peters, founder of RAYNE IX, talks about reflecting on the lessons she learned from her various jobs throughout her career and how they prepared her for entrepreneurship. She shares 20 jobs she had over nearly 20 years, including babysitting, working at a movie theater, being a preschool swim instructor, serving tables, working in retail, being an apartment manager, and more. Each job taught her valuable skills such as crisis management, staying focused, attention to detail, emotional intelligence, customer service, leadership, and more. She emphasizes the importance of playing, dreaming bigger, and being authentic in entrepreneurship.
Quotes
“My biggest lesson was to do things that light you up. Anybody who follows me should hopefully by this point understand, I'm a big proponer of getting clear on the things that you want and then building your business to support the life that you want to live.” 13:49“Don't be afraid to do things differently, especially if it's better. As adults, we fail to play as we get older. We play a whole lot less. And we should play more because there's a lot of creativity that is unleashed when we play. It's great for ourselves as individuals and our businesses. It's essential, and it's healthy.” 28:04“Get curious about the things that come most naturally to you. Because those are probably your superpowers and the things that other people would really pay you to do.” 34:55Links and follow-ups:
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Stacy Calligan and Faith Hurley, Co-Founders of Pinpoint Collective, a strategic research studio, talk about the importance of leveraging human design and conducting research to inform decision-making and the design process. They debunk common misconceptions about human-centered design, emphasizing the need for research and the potential risks of not starting with it. They also highlight the importance of understanding the target audience and co-creating with clients and end consumers.
Stacey and Faith discuss the use of qualitative and quantitative research methods, as well as the importance of creating specific and detailed personas to guide the design process. Lastly, the episode concludes with the insight that entrepreneurship is a continuous journey of highs and lows, and the importance of staying aligned with the reasons for starting a business.
Quotes
“The patterns are what we really specifically look for. So it's not about taking individualism within the research that we're trying to understand and uncover. It's about finding where those psychographics align with each other. Now those consumers or clients or customers of yours aren't gonna say it exactly the same way, but they're gonna articulate the same pain point or the same desire or the same need to be solved for.” 11:04“Okay, now that we know generally how this person acts in the world, what their income is, what their gender might be and maybe where they live and why they're living where they're living. What else do we need to know from them that's actually going to make an impact on how we define our offering as a company? And that's where then we go out into the world and we target those humans. We interview them. We live a day in the life of them. And the qualitative piece comes in.” 17:02“It's keeping a pulse on your competitors and your set. What are they doing? What is happening trend-wise beyond your industry? Just again, staying curious to what else is happening because as we all know, the world is changing so rapidly. And if you're not aware of how that's affecting people's driving behaviors or their why buys, you're gonna miss the opportunity to stay relevant with that.” 27:40Links and follow-ups:
Connect with Stacy Callighan & Faith Hurley:
Instagram: https://www.instagram.com/pinpointcollective/
Websites: https://pinpointcollective.com/
Linkedin: https://www.linkedin.com/company/pinpointcollective/
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters &
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In this episode of Welcome to Eloma, Rebecca Gunter, Peach in Chief of Stoned Fruit, talks about the challenges entrepreneurs face in clearly communicating their brand message. She emphasizes the importance of being authentic and embracing a unique voice in branding and messaging. Rebecca also discusses the concept of a lighthouse brand versus a searchlight brand and the importance of building a cohesive and recognizable brand through consistent messaging. Lastly, Rebecca encourages entrepreneurs to overcome the fear of standing out and to develop a relationship with fear!
Quotes
“I think that if I had a magic wand, the one thing I would give entrepreneurs is the freedom from the fear of being themselves; using an original voice and being more cheeky or less cheeky, being bolder or more demure, whatever actually fits your brand persona.” 8:36 “The advice I'm giving you is to stand up and stand out. And that takes a lot of bravery. And I don't have the magic wand to disappear fear from writing like yourself, and presenting as yourself, and being authentic. But I would encourage people to develop a relationship with fear and do it anyway.” 10:55“How you show up, the decisions you make, the core values you put forward, all of those are determined by how you're defining and articulating your brand. It doesn't matter what the output, you're going to show up as that. I call it brand embodiment, to live the brand, to really breathe into it, to stand tall with it.” 20:48Links and follow-ups:
Connect with Rebecca Gunter:
Instagram - @stonedfruit.world
YouTube - @stonedfruit
Linkedin: linkedin.com/in/rebeccalaytongunter/
Websites: www.stonedfruit.com
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Ava Johanna Pendl, Executive Coach and Founder of The Academy of Breath, talks about the importance of regulating the nervous system for entrepreneurs. Kiley and Ava discuss the challenges that entrepreneurs face, such as constant productivity and lack of boundaries, which can lead to burnout and dysregulation. Ava explains the symptoms of a dysregulated nervous system, such as anxiety and physical ailments, and offers practical tips for regulating the nervous system, including slowing down, creating space, and practicing breathwork. They also discuss the importance of integration and reflection in educational programs and the potential impact of a dysregulated nervous system on decision-making and success.
Lastly, Ava emphasizes the need for entrepreneurs to prioritize their well-being and build in a sustainable way.
Quotes
“Slowing down doesn't mean that you have to put your foot on the brake. We're actually slowing down to be able to speed up. We're slowing down so that we can hold more. We're slowing down so that we can take that step back for a moment and build in a way that's gonna support us for the long term, right?” 6:47“Set a rule that you have at least 15, 20, 30 minutes in between each of your meetings so that you can not scroll on your phone, not answer your emails, but take some time to just breathe. The space that you create in stillness is where your creative ideas will come from. It's where the 'yes' for opportunities will land for you.” 9:00“If we are constantly inundated by new woulds, coulds, shoulds, information overload, social media, new emails coming in, new ideas, then there's this really cool function of the brain called the window of tolerance. There's only so much that we can tolerate within that window. Anything outside of that is going to push us into burnout. And again, burnout is gonna show up in many different ways, brain fog, anxiety, etc.” 16:45Links and follow-ups:
Connect with Ava Johanna Pendl:
Instagram: https://www.instagram.com/avajohanna
Youtube: https://www.youtube.com/@iamavajohanna
Websites: www.avajohanna.com, www.academyofbreath.org
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Chelsea Ransom-Cooper, Chief Financial Planning Officer of Zenith Wealth Partners, talks about how entrepreneurs can build wealth within their businesses and outside of their businesses. Kiley and Chelsea explore the potholes that women founders often fall into when it comes to navigating wealth creation, such as thinking of their business as a lifestyle practice and not considering scale and profitability. They also discuss the importance of managing people and creating a culture that inspires and motivates employees.
They touch on the topic of debt and how entrepreneurs can strategically leverage it to grow their businesses. Chelsea also emphasizes the importance of paying oneself a healthy amount and having a clear financial plan. The conversation concludes with a discussion on money mindset and the need to adjust our mindset to see risk as an opportunity for growth.
Furthermore, the ladies discuss the mindset and risk tolerance of entrepreneurs, as well as advanced strategies for building wealth. They explore the concept of risk as an opportunity for loss and how entrepreneurs bet on themselves. They also discuss the importance of mindset in wealth creation and the need for support from coaches and experts. Both Kiley and Chelsea emphasize the importance of small habits and intentional saving, as well as defining what wealth means to each individual. Lastly, Chelsea shares her mission to help bridge the racial and gender wealth gap.
Quotes
“If you know that you're looking to grow and scale your business and you want to look at bank loans or small business association loans or even considering bringing on investors, how do you have that advocate in your corner so that you're not necessarily making mistakes because you're not familiar with the lay of the land?” 5:11“There's this super negative connotation around debt where it's like, hey, if I don't have the cash flow or I don't have the money, I probably shouldn't do it. But debt isn't always a bad thing. We have to acknowledge that a lot of really big publicly traded companies have a lot of debt and they have a lot of debt to grow and scale, to innovate. Debt gives you the opportunities to invest in growth and strategies that you have.” 6:25“The goal and the purpose for this business was to meet the demand and the mission that you wanted to serve, but also to make sure that you can pay your bills. Cutting your own pay to invest in other things isn't actually helpful in the long run. So making sure that you are paying yourself and making sure you're paying yourself a healthy amount of the revenue that is coming in.” 13:02Links and follow-ups:
Connect with Chelsea Ransom-Cooper:
Instagram: https://www.instagram.com/chelsea.cfp/
LinkedIn: https://www.linkedin.com/in/chelsea-ransom-cooper-cfp-6b198346/
Website: https://zenithwealth.partners/
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters &
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In this episode of Welcome to Eloma, Carrie Kerpen, Former CEO and Founder of Likeable, talks about the process of preparing a business for exit and successfully negotiating an eight-figure sale. Kiley and Carrie emphasize the importance of building a business with the end in mind and creating scalable, repeatable processes. Carrie shares her experience of staying committed to her business for 14 years and the challenges she faced along the way. Also highlighted in this episode is the significance of finding the right partner and ensuring a smooth transition for the team and culture.
Moreover, Carrie Kerpen shares her insights and advice on building a successful company and preparing for an exit. Carrie also discusses the value of taking risks, building confidence, and always asking questions. Understanding the economics of your business and focusing on scalable and repeatable offerings are crucial for growth. Carrie believes that building the best possible team and finding joy in your work is the most essential thing for long-term success.
Carrie's ultimate goal is to help women entrepreneurs make as much money as possible and leave a positive legacy.
Quotes
“Your business is part of your legacy. So if you're selling your business, you are entrusting part of your legacy to a new owner. And that's a really big deal, especially for women. I mean, men too, of course, but I think for women, we put our every ounce of everything into those businesses, our heart, our soul, our, you know, and so. You know, if you're selling it to someone, it better be a good legacy for you.” 14:01 “Focus on what is scalable and repeatable. Because if you are, and this is specifically for services businesses, a lot of the time, if you are just charging by the hour and doing whatever somebody wants, yeah, it's the fastest road to burnout there is. You have to say, this is my program. This is my offering. This is how it works.” 27:26“There's not a moment in your entrepreneurial journey that will not pass, good or bad. There's not a moment in your home life, good or bad, that will not pass. Time is your friend and is also not your friend. There's never anything that lasts forever, nothing good lasts forever and nothing bad lasts forever.” 35:47Links
Connect with Carrie Kerpen:
Social Media Handles: @carriekerpen on all social platforms
Website URLS: www.carriekerpen.com
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
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In this episode of Welcome to Eloma, Julian Reeve, CEO of Perfect Equilibrium Inc, talks about burnout, the causes, and prevention strategies. Julian shares his personal experience of burnout after working as the Musical Director for the Broadway show, Hamilton, and then taking over 25 Broadway shows around the world as a Music Director, and how it led to a heart attack. Kiley and Julian explore the signs and symptoms of burnout, emphasizing the importance of self-awareness. Julian also highlights the difference between stress and burnout and the three dimensions of burnout:
Overwhelming exhaustionCynicism and detachmentIneffectivenessThey discuss the role of mindset in managing burnout and the need to challenge fixed thinking. Julian also shares insights on the recovery process and embracing change. He emphasizes the importance of developing a healthy relationship with work and the need for self-care and self-reflection to prevent burnout.
In this episode, Julian Reeve shares his experience of finding happiness during challenging times and the importance of taking space for personal growth. He also discusses the value of embracing change and taking risks in order to achieve success. Finally, he provides information on how to connect with him and learn more about Perfect Equilibrium.
Quotes
“One of the most valuable things that we can all do, whether we're entrepreneurs or anything else, as far as burnout goes, is develop our self-awareness. Because the physical symptoms of burnout weren't necessarily prevalent and weren't present for me to go, “Oh, OK, I'm experiencing chest pain” or I'm constantly fatigued or I'm cynical or I'm detached, or all the other stuff that goes with burnout. And so had I developed enough self-awareness to understand that I was actually headed in the wrong direction, maybe I would have caught it.” 3:43“So if we approach anything with the right mindset and we have the right system and we have the right strategy, we will get exactly where we need to go. And perfect equilibrium to me is that space. It's much more than work-life balance. It's much deeper than that. There's a spiritual element to it. But for me, in organizations particularly, it's where employees get to function at their best capability because the culture and the systems are strategically cared for and a mindset is present to kind of aim in the right direction.” 14:45“You know, we burn out for several reasons. I strongly believe that organizations and individuals both have responsibility for burnout management. Now, officially, we burn out because of six main reasons; work overload, lack of control, insufficient reward, feelings of unfairness, breakdown of community, and a conflict of values.” 28:58Links & Follow-ups:
Connect with Julian Reeve:
LinkedIn: https://www.linkedin.com/in/julianreeve/
Website: www.perfectequilibrium.co
Email: [email protected]
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE...
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“Nothing is ever as complicated as we make it,” says Gill Moakes of life and entrepreneurship. The award-winning ICF certified business coach and podcast host discusses the power of taking calculated risks in business. Gill explains how trusting oneself and making bold decisions can drive both business and personal growth. She highlights the specific challenges that women entrepreneurs face, including mental barriers and societal expectations, urging women to actively choose success and develop the courage to take bigger risks.
Gill delves into the impact of limiting beliefs and the pursuit of external validation on entrepreneurs’ risk-taking abilities. She shares personal stories and professional insights to show how reevaluating one’s self-image and challenging ingrained beliefs can lead to greater business success and personal fulfillment.
Exploring broader aspects of entrepreneurship, Gill covers the trade-off between the perceived stability of traditional employment and the autonomy—and accompanying instability—of running one’s own business. She emphasizes that having control over one’s decisions, despite the risks involved, provides a unique form of security that traditional jobs often do not offer.
Quotes
“Most women entrepreneurs need support. They need coaches. They need mentors. They need people around them—a community to be able to cultivate the courage to start playing a bigger game, to start taking the risks. A lot of women struggle to choose themselves for success.” (03:54 | Gill Moakes) “Nothing is ever as complicated as we make it. I think that’s probably my biggest insight.” (37:43 | Gill Moakes) “People love to complicate their business so much and it doesn’t have to be that complicated. Business is about three things. Be a nice person. Don't be an idiot—be better at what you do than most people. Just be outstandingly good at what you do. And thirdly, put relationships above algorithms. Do those three things.” (38:04 | Gill Moakes)Links
Connect with Gill Moakes:
Social Media Handles:
https://www.linkedin.com/in/gillmoakes/
Insta - @gillmoakes
Substack - https://substack.com/@gillmoakes
Website URLS:
https://www.gillmoakes.com/
https://www.gillmoakes.com/podcast
Connect with Welcome to Eloma
Instagram: @welcometoeloma
Website: WelcometoEloma.com
Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com, KileyPeters.com
Weekly Email Newsletter: RIXNewsletter.com
Email: [email protected]
Podcast production and show notes provided by HiveCast.fm
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“Being a conscious leader makes smart business sense,” asserts Ana Maria Moreno, CEO and founder of Copal. Copal is a business coaching practice that incorporates inner energetic work to help entrepreneurs elevate their business and personal lives. Ana Maria has an impressive background, including an Ivy League degree, an MBA from Oxford, and leadership roles at startups and Uber, but despite her professional success, she still felt something was missing. This realization led her to align her business acumen with a mindful, purpose-driven approach at Copal.
Ana Maria stresses that even the best strategies can fail if a leader lacks the right mindset; passion alone is insufficient without a clear business roadmap. She introduces the “Copal Method,” a three-step process she developed, which consists of dissolution (conducting an honest self-assessment), creation (developing a personal vision), and offering up (executing that vision). This method integrates detailed business strategy with inner work, aligning business practices with personal growth.
Ana Maria anticipates a shift from the hustle culture to a more conscious, mindful approach to business and leadership. She envisions conscious leadership—focusing on both results and team well-being—as increasingly vital, particularly as AI and technology continue to change the business scene.
Quotes
“I really chose to do the inner work and through that, I realized and came to understand that my purpose in the world and in my life is to really help connect two seemingly disparate worlds, which is business, with a more conscious, mindful approach.” (03:07 | Ana Maria Moreno)“I really decided to leverage all of my skills in business, which had been accumulated and had made me very successful. So I didn't want to throw that out and it is a part of me, but also, I wanted to do it in a way that felt more like truly me. With Copal, we're helping entrepreneurs, leaders, and changemakers, create businesses that feel authentically them and that support them in creating lives that are also authentically theirs.” (03:30 | Ana Maria Moreno)“Not everyone's path needs to look a certain way. What success means to one person can be very different for what success means to someone else. So for me, it's really defining what success is for each individual, both in business and in their life, and then helping them realize that and realize that vision. Because I think that every one of us has these gifts that we came to the world to bring.” (04:04 | Ana Maria Moreno)“We need to broaden the definition of entrepreneurship so that there's a bigger spectrum of what entrepreneurship looks like.” (15:32 | Ana Maria Moreno)“Conscious leadership is a mindful approach to leadership where you are leading your teams to amazing results, but you're doing it in a way that you're caring for their wellness and not just what you're doing, but how you're doing it, how you're getting to those results, and how people feel and are engaged throughout that process.” (18:07 | Ana Maria Moreno)Links
Connect with Welcome to Eloma
Instagram: @welcometoeloma
Website: WelcometoEloma.com
Connect with Ana Maria Moreno
Instagram: the_copal
LinkedIn: https://www.linkedin.com/in/ana-maria-moreno-3a61688/
Connect with Kiley
Social: @kileypeters +
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Looking to redefine success on your own terms? Host Kiley Peters dives into the concept of personal success and shares what she calls the "D&A of Success" framework. Drawing on her experiences with Brainchild Studios, her digital marketing agency, and the founding of RAYNE IX, Kiley guides listeners toward understanding that pursuing someone else's definition of success can lead only to burnout and dissatisfaction.
The "D&A of Success" framework is a tool Kiley created to guide individuals in aligning their endeavors with their own visions of success. This framework, rooted in the principle of making business personal, operates on the SELF acronym:
Significance - Identifying personal purpose and the purpose of one's business or role.Energy - Understanding what drives and drains energy, focusing on personal values, and aligning time and energy with what truly matters.Leadership - Defining personal and professional goals, creating a roadmap to achieve them, and leading oneself or a team to realize these goals.Facts - Assessing the hard facts, such as resources, time, and financial needs, to achieve the set goals.Through this framework, Kiley offers a pathway for listeners to dissect and understand their true motivations, energy sources, leadership goals, and the concrete facts that frame their ambitions.
Kiley provides actionable advice and shares how her "Accelerator" program and "CEO Hotline" are designed to support executive women and small business owners in applying these principles to level up their businesses. Whether you're reevaluating your career goals, seeking to redefine your business's impact, or simply in search of a community that understands the unique challenges of aligning personal and professional success, this episode of Welcome To Eloma offers a clear, structured approach to achieving fulfillment on your own terms.
Quotes
“I realized that what I really wanted to do was I wanted to help women, small business owners, build better business backends and build greater business value. And I wanted to help them build companies that would change their lives and hopefully, potentially the lives of people around them.” (03:24 | Kiley Peters)“We get to this point where we're like, ‘what am I doing? I'm running a business that I didn't even want to do in the first place. This isn't what I wanted.’ And I believe that that's because many of us have not actually taken the time to define what success looks like before we start taking action, before we start making movements.” (04:56 | Kiley Peters)“For you as an individual, when it comes to significance, our big question here is what is your significance? What is your personal purpose? Why are you here? What are you meant to do as a human being?” (07:10 | Kiley Peters)“If we take the time to understand ourselves and understand what lights us up and understand what gives us energy, our output can be significantly greater in a shorter period of time.” (09:23 | Kiley Peters) “We believe that business is human and humans are the most important part of business. And we need to make business personal because we spend so much of our lives working to afford lives that we want to live. We should be keeping that in mind in terms of all of the things that we do and we should be really intentional about all the decisions we're making.” (18:28 | Kiley Peters)Bio
Kiley Peters is a keynote speaker, serial entrepreneur, small business strategist, executive coach, and content marketer with nearly 15 years of industry experience.
She is on a mission to help 1 million women build more financially free and fulfilling lives through her founding of RAYNE IX–an executive consultancy helping women launch, grow, and exit their consulting businesses so they can have greater autonomy, financial
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How does trauma shape the journey of an entrepreneur? In this episode, Kiley Peters sits down with Corban David Jenai to tackle this complex question. Corban, a serial entrepreneur, speaker, writer, and the leader of HopeGuide, brings his personal and professional experiences to the forefront of the discussion.
Corban defines trauma not simply as events but as our body's response to these events, affecting our nervous system and thought patterns. He shares his experiences by highlighting the importance of understanding and addressing these responses for personal growth and resilience.
The conversation covers the specific challenges entrepreneurs face, like hypervigilance and workaholism, and how these can stem from unresolved trauma. Corban offers insights into recognizing and overcoming these issues including 4 key steps to address trauma and reduce barriers to healing. These include:
Paying attention to what you put in your body, focusing on healthy and nourishing foods to support your nervous system.Prioritizing quality sleep to enhance your capacity to handle difficult situations and process emotional experiences.Engaging in regular physical movement to release stress and tension stored in the body, promoting overall well-being.Cultivating meaningful relationships and connections with others to heal from relational trauma and experience support and understanding.Corban's perspective offers a roadmap for entrepreneurs looking to navigate their own experiences with trauma and find a path to healing and success.
Quotes
“I think that it can be helpful to identify in our lives where we may have trauma that's sort of left unaddressed. But I want to be very clear, as I've said in the beginning, it doesn't mean that something is broken. It doesn't mean that you're broken. Our ability to handle hard things and store it in our body is a f***ing miracle. Like, it's not something that's wrong with us. It's something that's very, very right with us. But at some point, we need to be able to have a release valve. (24:57 | Corban David Jenai)“We live in a world where a lot of the natural mechanisms for releasing what The hard things of the past, that's how I refer to it. Those don't have to become trauma. But when they are undealt with and there is emotional processes that have not been allowed to complete, particularly the hard ones, that can turn into a trauma, that can turn into trauma in our bodies.” (25:32 | Corban David Jenai)“It's better to start with purpose than profit. And just trust that if you start with purpose, and of course, don't ignore profit, we need that. But if we start with purpose, we can find our way to profit. And if you start with profit, you don't always find your way to purpose.” (40:11 | Corban David Jenai)“There's just lots of different ways that we can find ourselves in trauma, kind of an endless number of ways. However, the way that trauma can manifest in our lives, the kind of issues that we can have is, it is very common for people to be um, in, in fight or flight, for example, which means that we're, we're not using our executive functioning as much. We're really reacting instead of acting.” (10:57 | Corban David Jenai)Links:
Connect with Welcome to Eloma:
Instagram: @welcometoeloma
Website: WelcometoEloma.com
Connect with Kiley:
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites:
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Ready to transform your entrepreneurial journey through storytelling? Join host Kiley Peters as she sits down with Tyshun Wardlaw, owner of Wardlaw Production, to explore how storytelling can elevate your business.
Discover the keys to effective storytelling: innovation, audience understanding, and authenticity. Tyshun debunks common storytelling myths, emphasizing the importance of innovation and authenticity in narrative construction. They discuss tailoring stories to specific audiences and the significance of clarity, precision, and authenticity in messaging.
Moving to practical tips, Tyshun advises leveraging available resources, even on a budget, and being resourceful in a non-traditional business model. She shares insights on navigating partnerships, standing firm on creative vision, and fostering compromise while maintaining creative control.
Tyshun encourages listeners to embrace storytelling's potential within their businesses, from shaping brand narratives to engaging with clients. As you absorb Tyshun's insights, consider the impact storytelling could have in your own entrepreneurial journey. Your story holds tremendous potential for your business!
Quotes
I think you need to know what your audience is for that story, because it could be on your social platform. It could be a story that you're trying to sell for yourself, your branding. I think it's most important to know where you want that video to land. What is your actual audience? Being very clear and precise in your message. And that can be, you know, once again, planning, writing a script, knowing exactly what you're going to say so that you know that your message and your purpose will land because you kind of, you know, pre-scoped it out. (4:48 | Tyshun Wardlaw).How do you tell a story? I would say at the best point, keep your eyes open for how the story is panning out. Because I think sometimes we get so stuck on the ending that we can't appreciate the process of the story and how it's going. (23:28 | Tyshun Wardlaw)There can be external factors that can impact your story, but I truly believe that everyone has a very unique ability to hone in on what their actual story will be and how life will pan out based upon their decisions, and how they want the things to flow within those chapters. So I would just say, life is what you make it, literally, or how you write it. Actually, let me go back. Life is how you write it. (30:55 | Tyshun Wardlaw)Links
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
Connect with Tyshun Wardlaw
IG and Facebook: @wardlawproductions
Website: www.wardlawtv.com
Podcast production and show notes provided by HiveCast.fm
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Do you want to empower your team to take ownership, innovate, and lead with impact? In this thought-provoking episode of Welcome to Eloma, host Kiley Peters delves deep into the concept of building intrapreneurs within organizations – individuals who not only embrace an ownership mindset but also thrive on taking calculated risks, fostering innovation, and prioritizing people.
Kiley passionately emphasizes the significant benefits that come with nurturing intrapreneurs. These benefits include remarkable improvements in talent retention, leadership capabilities, and the development of enhanced critical thinking and problem-solving skills among your team members.
Kiley strongly encourages entrepreneurs to invest in the human aspect of your employees. Aligning their strengths and weaknesses with their respective roles and creating a positive and nurturing work environment is key to cultivating intrapreneurs.
To support organizations in their journey to build intrapreneurs, the podcast introduces The Intrapreneur Training Program offered by RAYNE IX. This program focuses on six key choices that can lead to a transformation in your team: choosing an ownership mindset, favoring curiosity over judgment, embracing innovation over stagnation, prioritizing collaboration over competition, opting for influence over maintenance, and valuing progress over perfection. The program includes introductory workshops, in-person workshop series, and customized programs complete with group coaching and online education.
Quotes:
“An intrapreneur is somebody within a business or organization who adopts an ownership mindset, somebody who's taking calculated risks, innovates, leads with impact, and in our opinion, a people-first approach.” (:57 | Kiley Peters)
“Opportunities for professional growth and continued development are two of the top three things that employees are looking for in an employer, with competitive wages being the third. So they're looking for ways that they can continue to grow, and they're looking for continued professional development opportunities. And those are things that will keep them at a company longer than somebody who's not going to help them grow”. (17:00 | Kiley Peters)
“We really need to keep an eye on how we are spending our energy and what we are asking of ourselves and of our teams. Because if we're asking people to do things that deplete their energy on a regular basis, A, they're not going to get it done as fast. It's not going to be done as well. And it really drains people. But if we really tap into what drives their energy, how they can be more productive in the work that they do and align the work that they do with the things that drive their energy, we see things get done in a fraction of the amount of time. We see them get done significantly better. So be really mindful of the energy of your team.” (18:32 | Kiley Peters)
Links
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email:
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Entrepreneurship is like an endurance sport, requiring not just skill but also grit and unwavering perseverance. In this episode, Kiley Peters is joined by Steven Pivnik, an entrepreneur, Ironman athlete and freshly-minted author. Together, they dive into the valuable lessons Steven shares from his entrepreneurial and endurance sport experiences.
Over 26 years, Steven’s business expanded to include 200 employees across 12 countries. After exiting, Steven shares some of his biggest lessons. Steven emphasizes the importance of seizing opportunities in business, sharing how an initially unexciting project evolved into a major revenue stream. He stresses the importance of staying alert and willing to take risks in the ever-changing landscape of entrepreneurship.
A crucial element of Steven's business philosophy is the integration of enjoyment in the work environment. He believes that maintaining a fun, positive atmosphere is key to long-term business success, enhancing customer satisfaction and strengthening team dynamics. Reflecting on his business strategy, Steven advocates focusing on recurring revenue and the value of experienced advisors. He also touches on the importance of being open to outside investment and the tough decisions required for business growth.
Steven's book, "Built to Finish: How to Go the Distance in Business and in Life," delves into the synergy between the persistence needed in both endurance sports and business. Sharing personal experiences, he offers actionable strategies for success in these challenging arenas. His key message to entrepreneurs is to embrace fun, seize opportunities, and surround themselves with knowledgeable professionals for sustained success.
Quotes:
“We always shied away from bringing on outside capital. We were very proud that we were bootstrapped and didn't have to give away any equity to other investors. So it ended up working out well, because when I finally had the exit, I got to keep 100 percent. I mean, except for the employee stock options and other folks that got compensated. There weren't any investors that got a piece of that pie. So that worked out well at the end. But had there been professional investors in the company earlier on, we would have grown faster and we would have realized exit a lot quicker than 26 years. Again, no regrets, but just a lesson.” (12:03 | Steven Pivnik) “Most founders think they know it all. Nobody can run this business better than I can. That is not true. There are people that are out there that have a track record and the experience of accomplishing exactly what you want accomplished. So it may be very expensive, but he or she is worth their weight in gold.” (15:10 | Steven Pivnik) “When you have the right people in the right role, it's amazing how much smoother things become.” (17:31 | Steven Pivnik)Links
Connect with Kiley
Learn more at WelcomeToEloma.com
Work with us at RAYNEIX.com
Newsletter Signup: RIXNewsletter.com
Linkedin: Kiley Peters & RAYNE IX
Instagram: @kileypeters & @rayneix
Email: [email protected]
Connect with Steven...
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