Episodes
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Whatās the real impact of AI on company valuations?
We sat down with Rachel Ten Brinkāa marketer, founder, and now investorāwhoās been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013.
In this insightful conversation, Rachel shares:
š¹ Where AI has already made its markāand where the real growth is happening
š¹ Why financial metrics matter more than just āAI for the sake of AIā
š¹ How ChatGPT is reshaping marketing (hint: a new channel might be emergingDonāt miss the key takeaways from someone who's seen tech revolutions up closeāfrom both the boardroom and the startup floor.
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How can organizations embrace AI while maintaining a strong culture? Our long-time friend, Ed Slusser, shares his insights on preparing businesses for AI adoption. With experience spanning Saks Fifth Avenue, tech startups, Panera Bread, and Revlon, Ed offers a unique perspective on the evolving role of HR in this transformation.
Here are some key takeaways from our conversation:
š¹ AIās Impact on Culture ā How to design an organization ready for continuous change
š¹ The HR Business Partner Evolution ā Adapting roles for AI-driven workplaces
š¹ Rethinking Employee Surveys & Roadmaps ā Are annual surveys and 5-year plans still relevant?The future of HR is here. Are we ready? Letās discuss! š
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Missing episodes?
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How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point.
Here are some key takeaways:
ā Split of retailer media dollars by Amazon, Walmart and other retailers
ā Emergence of marketplaces, and how brands can navigate different retailers
ā The new measurement possibilities on Amazon with extended look-back periods and more. -
Paola Peretti, CEO of Lush Home Decor and former CDO at Moncler & Fresh, shares invaluable insights on adopting AI for business growth. If you're exploring AI for yourself or your company, this is a must-listen!
Key Takeaways:
ā The evolving consumer journey in a hyper-connected world
ā Gaining organizational buy-in for AI & digital adoption
ā Understanding the true meaning of a content factory & how to build oneWe could have spoken with Paola for hoursāher expertise is unmatched!
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Much has been said about managing the personal touch while scaling the services model. Glam Squad has found a way to create a cult following amongst an affluent audience delivering beauty services at your fingertips in top metropolitan cities. Meet David Goldweitz, the CEO of Glam Squad. Investment banker turned into entrepreneur.
We discuss the following:
- What it takes to create a modular business model for both stylists and consumers
- Maintaining high standards for service at scale
- Infusion AI in personal and professional tactics to drive efficiency -
We sit down with David Rubin, the Chief Brand and Communications officer at the New York Times, (Wire cutter) to discuss how to manage authenticity, and credibility in times of mistrust and fast-paced change.
We discuss the following:
ā Emphasizing Quality Journalism as a Core Value
ā Balancing Tradition with Modernization
ā The Role of Marketing in Supporting Journalism -
Setting the stage for 2025 themes. Tune in to listen to our hosts Padma Hari and Oshiya Savur talk about the Transformation roadmap to 2030. With 2025 already shaking things up significantly, change is on everyone's mind. For any sized enterprise, it is critical to build and think about resiliency. Demand Generation, profit, and cost of goods are all up for the disruption in the highly volatile world that we live in.
Key takeaways:
ā Macro trends and observations that will have a meaningful impact on the P&L
ā Most commonplace use case for Generative AI
ā Consumer behavior shifts that reveal cross-category interdependencies -
Level up! Geopolitical, and geoeconomic impacts on consumer & businesses
Tune in to hear @Catherin Roggero-Lovisi, Ex-Ravlon, Christian Louboutin, L'oreal. Having worn many hats at senior levels in many companies, countries, and categories, Catherine brings to the table a very high-level narrative on the impact of politics and economics on business today and their implications for tomorrow. She synthesizes some very complex problems with such ease. Here's what we talk about :
- Two new C's that impact consumer behavior - context & constraints
- Where to invest now for a competitive advantage in 3-5 years?
- Why focusing on consumer and customer needs is no longer enough for any business to future-proof themselves? -
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Tune in to hear Gautam Kanumuru, Co-Founder & CEO of Yogi, an insights platform that reads, summarizes and benchmarks ratings & reviews. We loved hearing his very informed opinion on how the omni shopping experience is creating more opportunities for consumer insight mining.
Hereās a quick snapshot of what we discussed:
ā Short, medium, and long-term applications of analyzing ratings and reviews
ā The role of AI agents in shaping go-to-market strategies
ā Predictions on combining influencer and consumer feedback for a more comprehensive understanding of product reviews.
Donāt miss out on Gautamās expert take on how the omni-shopping experience is redefining consumer insights! Enjoy the WH-THE-TECH!?! podcast!
Listen here: https://wh-the-tech.com/
#ConsumerInsights #AI #RatingsAndReviews #Innovation #whthetech!?!
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Weāre excited to share insights from @Adrianne Del Sol, VP/GM of Digital and Omnichannel Marketing at Kimberly-Clark. With her deep experience spanning supply chain, brand marketing, and digital transformation, Adrianne offers a unique and valuable perspective on the evolving world of e-commerce.
In this session, she dives into:
š¹ The differing paths to purchase for Gen Z, Millennials, and Gen X
š¹ The role of Revenue Growth Management in driving profitable growth in e-commerce
š¹ How to maximize value from retailer media networksThis is a must-watch for anyone looking to refine their e-commerce strategy and drive impactful results. Tune in to gain actionable insights from one of the industry's leading voices!
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Tune in to hear @Chris and @Oskar, Founders of Firstmovr, an educational organization dedicated to e-commerce, propose a framework for thinking about a tech stack encompassing content, media, and measurement.
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An entrepreneur's POV on the hottest tech bets today!
Tune in to hear Dan Wittner, Board Adviser & Entrepreneur. He brings together a unique perspective where technology meets retail, having spent over a couple of decades in both. In this episode, we talk about the following:
ā¢The role of technology in bringing about social change.
ā¢Technologies that have been game-changing and ones that keep trying!
ā¢Coopetition! Super interesting and why Dan thinks it is the future.
Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://lnkd.in/eRKGvENu] -
How will the CEO/CMO role change with Gen AI? Tune in to hear the iconic @Jue Wong, Former CEO of Olaplex. We have admired Jue's career for a long time and finally had a chance to hear live from her. While we spoke a lot about technology, her leadership stories were truly priceless.
How to master technology for a businessSynthetic audiences and artificial humansThe importance of legacy knowledge in an organization undergoing transformation -
Why is omnichannel no longer relevant?
Tune in to hear from Sarah Hofstetter - President of Profitero, and Rachel Tipograph - Founder & CEO of MikMak. These two senior executives in the commerce marketing technology space share invaluable insights on how the shopping landscape is evolving:
ā¢ Why does "omnichannel sucks" and gets in the way of consumer-led commerce strategies?
ā¢ Value of common sense in the age of data
ā¢ Macroeconomic and consumer trends that will impact commerce in the foreseeable future
Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://lnkd.in/eRKGvENu] -
Ecomm framework for DTC, Ecomm and pureplay Tune in to hear Jaime Crespo, GM at Nestle Health Sciences (Puritan's pride, Persona, Nestle Nutrition store). As someone who has seamlessly navigated Unilever, Amazon, Harry's and now Nestle, he had excellent insights to share about how to think about ecomm frameworks and more.
We discuss topics like:
ā¢What is a relational DTC?
ā¢How to chase anecdotes from DTC to fuel your omnichannel retailers
ā¢The importance of brand in digital channels
Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://lnkd.in/eRKGvENu] -
Tune in to hear @Ken, Former-CMO at Dr. Praeger. Having worked at blue chip companies like Pepsico, Henkel and PE-backed firms, Ken has a very unique perspective on how to drive measureable marketing for different brand sizes. In this episode we explore the following:
- Four pillars of consumer lifecyel and KPIs to measure it
- How to hack expensive consumer segmentation to closer with your consumer?
- Importance of SEO even now in your total consumer journey -
How to manage e-commerce with fluctuating demand?
Tune in to hear Marc Palomeque Castilla, EX VP/GM of E-commerce, Reckitt. We draw on his experience about managing e-commerce during COVID-19 where they saw crazed demand for disinfecting products AND channels. We speak about the following:
ā The value of building digital infrastructure for future-proofing business.
ā Where Generative AI is already adding value in e-commerce fulfillment models.
ā Holistic view of marketing investment from different P&L geographies.
Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://wh-the-tech.com/#playEpisode] - Show more
