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Ever wonder what happens when you take a tire from Pirelli, a brand best known for race tires, and throw it into some of the toughest terrain on the planet? Well, I got the chance to find out. I took the Pirelli Scorpion XTM AT for a spin in Death Valley, and this tire had to prove its performance in some of the harshest conditions out there.
Real-World Testing in Death Valley
We didn’t stick to any easy, man-made trails (unless you count the road, I suppose). Nope. We put rubber to sand dunes, rocky roads, and everything in between. From Red Rock Canyon to Shoshone and the Badwater Basin – we took the Scorpion XTM AT tire through it all. The ground was tough, the heat was cranked up to 100°F, and the terrain was unforgiving. This was no vacation drive – this was real-world, all-terrain testing.
Pirelli Scorpion XTM AT performance: The Tread
When you first look at the Scorpion XTM AT, you’re sure to notice its bold, aggressive tread pattern. It's a sign that this tire is built for traction and stability, especially when you’re airing down to handle deep sand or rocky trails. I had the chance to test it out in a Ford Bronco Heritage Edition, a Jeep Wrangler, and a Rivian R1T. Each one performed impressively, but it was the sand where this tire really stood out. The traction felt solid, and I never felt like I was losing control, even in the deepest dunes.
Real On-Road Performance
This tire was built for the wild outdoors, but I was still surprised by how well it handled on the pavement. It was quieter than I expected for an aggressive off-road tire. I was impressed with how it performed on the road, even after putting it through some of the roughest off-road conditions.
The EV Version: Pirelli Scorpion XTM AT performance
Pirelli also developed a separate EV version featuring the company's "Elect" symbol. It’s designed to reduce rolling resistance. That means better range for your EV, so you don’t have to compromise off-road capability for efficiency. And both versions are built with chip-and-chunk resistance, so they’ll last longer, no matter where you drive.
Off-Road Guidance from Emily Miller
We didn’t just test this tire on our own. We had some serious off-road expertise from Emily Miller, founder of the Rebelle Rally, helping us navigate the trails. Emily’s been behind the wheel of some of the toughest vehicles out there, so I was thankful to have her in my ear for this one!
Tire Review: www.tirereview.com
Hunter Engineering: www.hunter.com -
What’s the secret to standing out in the crowded world of selling CUV and SUV tires? These vehicles made up 58% of new car sales in the U.S. in 2024. Tire dealers face an ocean of options and competition. SUV tire selection tips are crucial for dealers to navigate this vast market and add value.
Understanding the Customer's Needs and SUV Tire Selection Tips
In this episode of What's Treading, David sits down with Michael Mathis, President of Atturo Tires. They discuss how tire dealers can navigate this market and provide value to customers.
"It’s about understanding how the consumer uses their vehicle," Michael says. "If they’re into off-roading, an all-terrain tire might be the way to go. But for a performance-focused SUV like a Ford Explorer ST, a UHP tire will enhance handling and performance."
Michael emphasizes knowing the customer's lifestyle and vehicle use. Whether the customer drives a light-duty SUV or an off-road-ready model, the SUV tire selection tips offered require understanding how they use their vehicle and what activities they engage in.
Upsell Opportunities for Tire Dealers
The conversation also covers upsell opportunities, from performance tires to lift kits. They also touch on the growing demand for tires for electric SUVs like Rivian and Tesla.
As more consumers customize their CUVs and SUVs, they demand specialized tires, especially in off-roading and performance categories. Dealers who identify these needs increase sales and build lasting relationships by delivering exactly what the driver requires.
Positioning as an Expert in the SUV Tire Market
Tune into the video above to learn how dealers can position themselves as experts. They can capitalize on trends and provide customers with the perfect tire for their driving style.
Tire Review: www.tirereview.com
Hunter: www.hunterengineering.com -
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The K&M Tire Dealer Conference and Trade Show remains one of our favorite events each year. From fantastic education sessions featuring the latest technology and data to a hoppin' trade show floor, it's an event that always has something to look forward to. This episode of What's Treading, recorded live at this year's show, captures insights from tire manufacturers showcasing their newest products. We spoke with industry representatives about new tire launches and key product updates at the K&M trade show. They explained why the event remains a top choice for tire professionals in the K&M network.
Jessica Atkinson from Continental Tire shares details about Continental's industry-leading Total Confidence Plan and highlights new and existing tire offerings. She emphasizes how the event creates opportunities to connect with dealers, reflect on the past year, and discuss upcoming trends.
Darrell Sparks from Hankook Tire walks through five new products. This includes a car hauler tire and a popular line-haul trailer tire. He explains how OEM partnerships with Stoughton Trailers and Hyundai continue to strengthen their market presence.
Tyler Haller from Nexen Tire introduces the N'Blue 4 Season 2, an all-weather tire with a 70,000-mile treadwear rating. He shares the positive market feedback and describes how the K&M show stands out for its vendors and networking opportunities.
Jim Robinson from Kumho Tire showcases six tread patterns and describes the show as a one-of-a-kind experience that feels like a client reunion. Other manufacturers share the same perspective:
The K&M Tire Dealer Conference & Trade Show is truly an industry reunion. Whether unveiling new products or reconnecting with long-time partners, the tire manufacturers we spoke with consider this event essential for dealers and suppliers.
Tire Review: www.tirereview.com
Hunter Engineering: www.hunter.com -
Nokian Tyres is making a splash in the North American UHP tire market with the release of the Surpass AS01 ultra-high-performance all-season tire. Tire Review had the opportunity to test the tire at the legendary Las Vegas Motor Speedway. We tested the tires on four vehicles: Lexus RX500h, Polestar 2, Toyota Supra, and Mercedes C300. We evaluated the tire’s wet grip, dry handling, and overall stability. This Nokian Surpass AS01 review highlights the tire's performance in these conditions.
Nokian Surpass AS01 Review: Performance and Durability
The Surpass AS01 combines Nokian's Silica Sense tread compound for improved traction and longevity with durability features. These features include Pothole Protection and a Driving Safety Indicator. Nokian leadership emphasizes the company's focus on premium performance, versatile fitment for ICE and EV vehicles, and a competitive price point. These factors position the Surpass AS01 as a standout in the all-season UHP category.
Fitment and Range of Sizes
The Surpass AS01 comes in 65 sizes, ranging from 16-21 inches. These sizes cover many popular vehicles, making it a solid option for both everyday drivers and performance enthusiasts. Tire Review Editor David Sickels takes the tire to the track and provides a comprehensive review of its capabilities on one of the most challenging (and fun) tracks in North America.
Tire Review: www.tirereview.com
Hunter Engineering: www.hunterengineering.com -
Bridgestone plans to improve its fleet service strategy and optimize service networks to enhance the customer experience – and it only takes 4.5 million vehicles and a partnership with Geotab to do it. In this episode of What's Treading, we speak with Josh Holland, Vice President of Network and Solutions Development at Bridgestone Americas, to discuss Bridgestone’s new partnership with Geotab. This collaboration gives Bridgestone access to 4.5 million connected vehicles. The partnership allows them to gain insights into traffic patterns, vehicle behaviors, and road conditions.
Bridgestone Uses Geotab Data for Fleet Service Optimization
Josh explains how this partnership will help Bridgestone enhance its services: "Really what we're gaining is additional access to data and with the intent to really drive and enhance our fleet service strategy." Geotab’s data will help Bridgestone understand fleet dynamics, such as vehicle types and locations, while ensuring privacy. Bridgestone will use this data to refine its fleet care services, improve efficiency, and reduce downtime by better understanding fleet behavior.
How Enhanced Bridgestone Fleet Service Benefits Tire Dealers
Josh also dives into how tire dealers will benefit from the partnership. The data will optimize service provider operations and offer detailed information on fleet locations. This data will help improve decision-making regarding mobile service capabilities, staffing, and service location expansion. This means tire dealers will be able to provide more efficient and tailored services to their customers.
The Long-Term Impact of Data on Tire Development
But, what's the long-term impact of this data? Josh says the insights could ultimately help develop better tires and solutions for fleets. Find out how by watching the episode above.
Tire Review: www.tirereview.com
Hunter Engineering: www.hunter.com -
Nokian Tyres recently launched the Nokian Surpass AS01, an ultra-high-performance (UHP) all-season tire for high-horsepower sedans, SUVs, and electric vehicles.
Steve Bourassa, Nokian Tyres North America Director of Products, joined us on the latest episode of What's Treading to discuss the tire’s improvements and standout features. This tire replaces the zLine A/S, which Nokian Tyres discontinued a few years ago.
This new tire fills a gap in the brand’s lineup, and Bourassa says it provides a balanced mix of performance, durability, and ride comfort for North American drivers.
Tire Review: www.tirereview.com -
During the waning weeks of 2024, Hankook Tire invited Tire Review to Joliet, Illinois, just outside Chicago, to experience the Weatherflex GT. It's the company's newest all-weather tire offering. For this Hankook Weatherflex GT review, we took to the track at the Autobahn Country Club, taking several laps with professional racing instructors offering guidance.
Key Specifications of the Hankook Weatherflex GT All-Weather Tire
Before diving into performance, let’s review Hankook's Weatherflex GT specifications. The Weatherflex GT comes in 37 sizes, from 15 to 22 inches. Hankook backs it with a 70,000-mile treadwear warranty. It also has the three-peak mountain snowflake designation for handling snow and ice. Hankook says it designed the tread pattern to deliver excellent winter performance. High-density sipes in the grooves enhance traction in snow. The sipes in the center and shoulder blocks helps to improve performance on snowy roads. Wide lateral grooves channel water away efficiently, reducing hydroplaning.
Wet Weather Performance and Hydroplaning Mitigation
The zig-zagged grooves improve cornering grip by engaging the road at various angles. This design ensures drivers maintain control. The tire's “3D GripKontrol Sipes” minimize block deformation. Better block stiffness leads to improved handling in wet and dry conditions, and we had the opportunity to experience this for ourselves on the track. Wide lateral grooves channel water away efficiently, reducing hydroplaning. This keeps the driver in control during rainy conditions.
Comfort Features Built Into the Hankook Weatherflex GT
To test the Weatherflex GT on the track, I drove two vehicles equipped with these tires: a 2025 Honda Accord and a 2025 Honda Pilot. The weather varied greatly during the test. A sunny, mild day turned overcast, windy, and drizzly. These conditions were perfect for testing this tire. The quiet ride stood out while reviewing this tire. Hankook says its engineers prioritized reducing road noise using strategically positioned tread blocks. The company optimized the block arrangement to minimize vibrations. Poorly positioned tread blocks generate unpleasant sounds, similar to clashing musical notes. Hankook harmonized these “notes” by varying block sizes and aligning them properly. This creates a quieter, more comfortable ride. The tire's “3D GripKontrol Sipes” minimize block deformation.
Introducing the Hankook Weatherflex GT to the Lineup
Hankook organizes its tires into families. These include the Kinergy, Ventus, and iON lines. The Weatherflex GT introduces a new family line. Tire Review spoke with Rob Nasca, Hankook’s Product and Marketing Training Manager, about the decision to introduce a new line. He explained the vision for the Weatherflex GT. "Consumers are looking at the market as a whole, and we've noticed that the snow accumulations actually decreased," Nasca said. "It's still getting cold out there in the wintertime, but there isn't as much snow. So, we've [responded] by having an all-weather tire that's going to be like an all-season, but have that three-peak mountain snowflake symbol. It's also going to be more cost-saving, because now the consumer doesn't have to buy a summer and a winter tire."
Asymmetrical Tread Design
There is one key feature of the Weatherflex GT that deserves extra attention: Its asymmetrical tread pattern. This design differs from the tread pattern of the Kinergy 4S2 – another all-weather tire in Hankook's line-up. The asymmetrical pattern allows rotation between the driver’s and passenger’s sides. This prevents irregular wear. Rotating directional tires similarly could cause performance issues. Hankook says its engineers prioritized reducing road noise using strategically positioned tread blocks.
Tire Review: www.tirereview.com
Hunter Engineering Company: www.hunter.com -
What can tire industry history from 30 years ago tell us about today's trends? In this episode of What's Treading, Editor David Sickels takes a nostalgic look at the Tire Review 1995 issue. We explore '90s ads, timeless business advice, and emerging tire technologies that still resonate today. Ads in the Tire Review 1995 issue were all about showcasing bold, text-heavy designs and tire manufacturer-dealer partnerships. We also encounter a fair share of customer service and market trend articles, demonstrating how much of the 1995 business advice still applies. Whether you’re reminiscing about the tire business in the '90s or learning timeless fundamentals about the tire industry, this episode delivers on both fronts. Plus, we review some fantastic 1990s computing software that was used to show customers what a new set of wheels would look like on their vehicle. You might be familiar with it if you sold wheels around this time. Watch the video above to see what we thought was important three decades back, as well as a look at historic ads from Falken Tire, Maxxis, Mitsubishi, Jetzon Tire, Reliable Tire Co., Firestone, Mastercraft Tires, Keystone, Telstar, Raybestos, Galaxy Tire, Mopar, and Hankook Tire.
Tire Review: www.tirereview.com
Hunter Engineering: www.hunter.com -
We produce a lot of content on this show, and we know it can be hard to keep up. That's why we feel you deserve an easy-to-digest, condensed version of some of our favorite podcast moments this year. Enjoy thoughts, comments and predictions from the leadership at BKT, Continental, Hercules, Hankook Tire, Kumho Tire, Omni United, Ralson Tire, RNR Tire Express, Sailun Tire Americas, and ZC Rubber.
Tire Review: www.tirereview.com
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Not every tire shop can claim that they attract “raving fans,” but at Best-One of Indy, it’s actually what they’re known for. It’s literally part of the company's mission statement – and honestly, the team just does a great job at it. You have to give this team credit: It’s not easy making a “raving fan” out of someone who just found out they’re going to need to drop a few hundred dollars on tires. That's a big part of why Best-One of Indy has been named Tire Review's 2024 Top Shop.
But, if you stop digging into the shop's strengths there, you're doing yourself a big disservice.
To understand the inner workings of what makes this business tick – from attracting customers to hiring skilled technicians who want to stay on board for the long term, and how the business stays at the front of drivers’ minds in the Indy area, I sat down with the leadership team here at Best-One to pick their brains.
Watch the video above to see us surprise the Best-One of Indy team with news that they have been named Tire Review’s 2024 Top Shop Winner.
Tire Review: www.tirereview.com
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Between dealing with inventory, competition, or adapting to retailer and consumer needs, there's a lot for a tire wholesale distributors to deal with. Add proprietary tire brands to the mix, and that brings a whole other level to things, like figuring out how to adapt to market trends, creating value across multiple segments and marketing your brands to the right audience.
Todd Pickens, Turbo Wholesale Tires' chief commercial officer, says that Turbo is trying to adapt it's proprietary lines to meet the changing needs of consumers and retailers in an attempt to position itself in an already crowded market.
In this episode of What's Treading with Tire Review, Pickens takes us through Turbo's 'go-to-market' approach for growth, from its partnership with Double Coin to launch Rolling Big Power's commercial line, marketing that targets younger consumers, developing an EV-specific tire under its Lexani brand, and climbing up the Tire Tier ladder.
Tire Review: www.TireReview.com
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It shouldn't be news to anyone that the last-mile delivery segment is going absolutely bananas. Supercharged by the COVID-19 pandemic, online retail isn't slowing down; in fact, according to researchers at Statista, global retail e-commerce sales reached an estimated $5.8 trillion last year. Projections indicate a 39% growth in this figure over the coming years, with expectations to surpass $8 trillion by 2027.
To understand the effect this incomprehensible amount of dollars intends to have on the tire industry, we're sitting down with Marshall Gillespie, director of proprietary brand commercial merchandising at American Tire Distributors (ATD). Gillespie discusses emerging trends in the medium-duty truck tire market, the growing acceptance of value-oriented brands like Hercules Tires and the impact of economic conditions on purchasing decisions. He also shares how fleet owners and operators are more open to exploring new brands to achieve cost savings without sacrificing quality, a shift ATD is capitalizing on as the company expands its portfolio to meet this demand.
“We’re really leaning into [last-mile delivery] in terms of our product portfolio, our ideas for new product development, and our stocking strategies,” he says.
Additionally, Gillespie touches on the return of market stability in 2024 after a challenging 2023 and forecasts modest growth for 2025, driven by increased utilization in Class 8 trucks.
Tire Review: www.tirereview.com
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The off-roading tire segment has seen a lot of growth since the pandemic, and it's only going to get bigger in the coming years. According to SEMA’s 2023 Future Trends report, U.S. off-roading and oversized tires rake in around $2 billion annually, and the light-truck segment in the U.S. is estimated to account for close to 80% of all new-vehicle sales by 2027.
Sailun Tire Americas is hopping on the off-roading trend with its RoadX brand, recently releasing the RoadX RX Quest R/T tire. Made for trucks and SUVs – and including on- and off-road capabilities, the tire comes in over 40 sizes, a 45,000 mile warranty and even a 3PMS rating for severe winter certification.
In this episode of What’s Treading, Sailun had Tire Review out to Horseshoe Bay, Texas to test the off-roading capabilities of the RoadX RX Quest R/T. Sailun's manager of PLT in Canada, Dwayne Sawyer, gave us the inside scoop into the tire's development process and the rigorous testing Sailun does on this and all of its tires.
Tire Review: www.TireReview.com
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There's running a business, and then there's running a family business – and as it turns out, many running a tire business are in the latter. Building a company is difficult on its own, and adding family dynamics into the mix can throw a serious wrench into traditional notions of what qualifies as success in terms of leadership, expectations, value, accountability, legacy, and a whole lot more. This isn't necessarily a bad thing, but it does bring its own set of challenges.
Of course, a business built upon family values comes with a host of huge positives as well, like a company culture strengthened by incredibly deep roots. At RNR Tire Express, those positives really shine, encapsulated by the relationship between Founder Larry Sutton and his son and CEO, Adam Sutton.
“We have an instant baked-in trust that usually takes years to develop… when you’re working off the same set of core values, it makes it a lot easier,” Adam says.
In this episode of What's Treading with Tire Review, Larry and Adam take us through their respective entrepreneurial journeys, from Larry's early days in the rent-to-own industry to the founding of RNR Tire Express, which initially focused on custom wheels. The duo shares how they made the shift to concentrate on passenger tires, growing the business into a nationwide chain with 200 stores in 30 states, and gives an honest and insightful look at the dynamics of running a family business.
Tire Review: www.tirereview.com
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All-weather tires are becoming a popular choice for drivers, particularly as colder weather approaches. According to the U.S. Tire Manufacturers Association, there is a strong market opportunity within this segment, which saw 6.1 million replacement tires sold in 2023. This trend is not new to tire manufacturers like Goodyear, which is capitalizing on the demand with the release of its new Assurance WeatherReady 2 all-weather tire.
Recently launched in 58 sizes (with more to come) the tire offers a 60,000-mile tread life limited warranty. The WeatherReady 2 will eventually replace the original WeatherReady tire, introduced in 2017, as Goodyear plans to phase out the older model in most sizes.
In this episode of What's Treading, Goodyear provided Tire Review an opportunity to test the WeatherReady 2 firsthand, and Goodyear’s product marketing manager, Andrew Lau, provided insights into the attributes of the new tire.
Tire Review: www.tirereview.com
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How big is the knowledge gap between you and your customers when it comes to the difference between all-season and all-weather tires in your region? When you consider all the aspects surrounding the tire sale – from driver demands to technological differences to price to simple vocabulary befuddlement – it's easy to understand why your customers are confused.
According to Chris Han, Senior Product and Channel Marketing Manager at Kumho Tire, one of the biggest points of confusion stems from the similarity in terminology, as many consumers assume "all-season" means the tire will perform in all weather conditions. "Many consumers think all-season actually means all-weather... but they’re not necessarily meant for severe weather conditions," Han says.
On this episode of What's Treading with Tire Review, Han emphasizes the evolving landscape of tire technology and consumer preferences, and introduces the Kumho Solus 4S HA32 tire, which was originally launched as an all-weather product but has since been repositioned as a next-generation all-season tire. Han also shares insights into the trade-offs tire manufacturers must consider when developing these products and practical maintenance tips for tire dealers and consumers alike.
This episode is sponsored by Kumho Tire. -
Flying into Monterrey, Mexico, the first thing you'll notice is the serene & green mountain ranges all around you. After getting off the plane, the next thing you notice will be the restroom you just missed before joining the international customs line, as your brain hurriedly looks for another one. But we put that crisis behind us before joining employees from ZC Rubber for a special event.
Tire Review recently flew down to Mexico to witness the groundbreaking of ZC Rubber's third overseas manufacturing facility—and to get to the site where the facility will be, we had to take a short drive to the nearby city of Saltillo, specifically stopping in the Alianza Industrial Park. Though it's mostly a field for now, soon it will be home to ZC's third international manufacturing facility, and at a size of 600,000 sq. m., this plant is going to be big. For the ceremony, ZC executives and local government officials took turns thanking one another for the opportunity, and celebrating what they expect to be a fruitful partnership, before digging in with gilded shovels.
ZC said this plant will be highly automated and follow the company's "future factory" model. The company said this automation increases speed, safety, consistency, and warehousing and shipping capabilities. Despite the advancements, ZC expects to employ about 2,000 locals at the plant when it's up and running. Speaking of, the timeline to get things running is short. The company expects the first tires to roll off the line by late 2025 or early 2026.
"Actually, I already got some orders," said Henry Shen, ZC Rubber's vice president and secretary of the board of directors. Shen sat down with Tire Review for an interview during our time in Mexico, to break down details of this new project. He said even before construction began, customers were showing interest. "I already got some orders when I flew from Shanghai to Los Angeles, and Los Angeles to here," Shen added. "People like Mexican products because there is a much shorter lead time and they can get tires within several days. The other very important reason for U.S. or Mexico customers this what they call a 'sustainable supply.' Thailand, Vietnam and China all have tariffs andy they travel a long distance. There's a lot of uncertainty there.”
The plant is expected to have a starting annual capacity of more than 13,000,000 passenger car tires and over 50,000 tons of off-the-road (OTR) tires, which Shen tells us will help supplement growing demand in the North American and Latin American markets.
"We studied a lot of places. This whole program started two years ago with people coming here to see different options,” he said.
In our interview, Shen also explains how ZC settled on Saltillo as the site to plant its flag, what goes into an automated facility like this, future plans the company has for this area and more.
Tire Review: www.tirereview.com
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Every year, members of the Ohio Tire & Automotive Association gather at the Country Club at Muirfield Village in Dublin, Ohio for OTAA's annual golf outing. For the first time in three years, this year’s outing had a full field with 128 golfers – which included members of OTAA from independent tire shops and dealerships, friends and family of those members, and media.
Watch the video for more insight from Wallick and Boyd on the event, including an explanation on the benefits of the annual OTAA golf outing, information on OTAA priority legislation and an inside look from our perspective at this years annual outing.
Tire Review: www.TireReview.com
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There’s no better place to find out how a tire performs than up close and personal on the track, which is why Hankook Tire, as the official technical partner and tire supplier of the ABB FIA Formula E World Championship and the official sponsor of the races happening this weekend at the Portland International Speedway, to watch their product perform at the highest level of electric vehicle racing.
Hankook’s North America president, Rob Williams, said that the iON Race tire is directly responsible for the technology being used in Hankook’s passenger iON tires. The iON Race is constructed using organic rayon - a semi-synthetic fiber – which is common in racing tires and UHP tires. It is very stable, strong and heat-resistant, and by pairing it with a blend of natural rubber, Hankook was able to achieve a level of tear resistance and durability that they say they are very happy with.
In electric racing, the efficiency of the car is every bit as important as its power, because these vehicles want to squeeze every last ounce of energy out of those batteries before they have to fuel up again. So, of course, Hankook went the extra mile reducing roll resistance as far as possible on the iON Race to help make the car more efficient.
These Gen3 Formula E cars are powerful. Gen3 hit the track during last year’s season and introduced a rather significant power increase of 100 kilowatts over the previous generation, to a maximum of 350 kW. That’s equivalent to around 469 horsepower, and vehicles can reach a top speed of 174 miles per hour.
Watch the video above to hear more about how these tires perform, how they influence Hankook's passenger EV tire line, and why keeping these tires sustainable is so important to Hankook, including interviews with German Formula E driver, Maximilian Günther and Hankook’s North America president, Rob Williams. Tire Review:
www.tirereview.com
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Take a look at the next vehicle that rolls into one of your bays. If it was manufactured in the past 5-10 years, I'm willing to bet you'll be able to pick out a sensor or two staring back at you rather quickly. However, there's a significant gap in this technology when it comes to the tires. Sure, TPMS certainly prevalent and helpful, but it fails to alert the driver to attributes like tread depth, stiffness, and balance.
To address this issue, Yagil Tzur, vice president of products at Tactile Mobility, says his company is pairing the use of advanced sensors and artificial intelligence with tires to enhance the safety and efficiency of driving experiences.
"Car manufacturers rely on drivers to go and look at the tires to check that they are healthy and in good condition. But we can't fool ourselves – no one is doing that. Most of the people even don't know what to check in a tire, and this has become a major issue," Tzur says. "We must be able to monitor the tires automatically, just as we get an alert from the car if we have an issue with the engine, with the oil, with the exhaust or with the water level. We need to know what is happening with the tires."
On this episode of What's Treading with Tire Review, Tzur explains how virtual sensors—software programs that analyze existing vehicle data to generate new insights – can combine data from various vehicle systems, such as wheel speed, steering angle, and engine torque, to monitor tire conditions and other safety-related parameters.
Tire Review: www.tirereview.com
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